Category Archives: eLearning

The Power of Positivity: How a Positive Mindset Can Transform Your Life by Diane Shawe

Posted on January 24, 2024 | Leave a comment

Want to become a #entrepreneur? Start your own Business Startups & Promotions? Could you help someone like Sarah? Listen to her story

In a world where negativity and cynicism seem to dominate, it can be easy to fall into a negative mindset. We are bombarded with negative news headlines, social media comparisons, and stress from our daily lives. It’s no wonder that many of us struggle to see the positive side of things.

But what if I told you that a simple shift in mindset could transform your life? That the power of positivity is real and can bring about profound changes? It may sound too good to be true, but countless studies have shown that having a positive mindset can have a significant impact on our physical and mental well-being.

So, what exactly is a positive mindset? Simply put, it is an attitude of optimism and hope, focusing on the good in any situation. It’s about choosing to see the glass as half full rather than half empty. And while it may not always come naturally, it is a skill that can be learned and cultivated.

One of the most significant benefits of having a positive mindset is its impact on our mental health. When we approach life with a positive outlook, we are less likely to dwell on negative thoughts and emotions. Instead, we are more resilient and better equipped to deal with challenges and setbacks.

Research has also shown that a positive mindset can help reduce symptoms of anxiety and depression. By shifting our focus towards the good things in our lives and reframing negative thoughts, we can improve our overall well-being and emotional state.

But the benefits of positivity don’t stop there. Studies have also found that being optimistic can have physical health benefits. Positive people tend to have lower levels of stress hormones, which can help reduce the risk of chronic diseases such as heart disease and diabetes. They also have stronger immune systems, allowing them to fight off illnesses more effectively.

But how do we cultivate a positive mindset in a world that often seems to be filled with negativity? The first step is to become more aware of our thoughts and emotions. It’s essential to pay attention to the language we use when talking about ourselves and our lives. Are we constantly putting ourselves down or focusing on the negatives? If so, it’s time to start shifting our mindset.

We can also practice gratitude and appreciation daily. By focusing on the things we are grateful for in our lives, we can train our minds to see the good in all situations. Keeping a gratitude journal or expressing thanks to others can have a significant impact on our overall outlook.

Surrounding ourselves with positivity is also crucial. It’s essential to limit exposure to negative news and toxic people. Instead, seek out uplifting and optimistic individuals who inspire and motivate us.

But perhaps the most powerful way to cultivate a positive mindset is through self-talk. Our inner voice is incredibly influential, and what we tell ourselves can have a significant impact on our beliefs and actions. By practicing positive self-talk, we can reframe negative thoughts and start believing in ourselves and our abilities.

Of course, having a positive mindset doesn’t mean ignoring or suppressing negative emotions. It’s essential to acknowledge and process these feelings but not let them consume us. Instead, we can use them as opportunities for growth and learning.

In essence, having a positive mindset is about choosing to see the good in life, even when things may seem tough. It’s about being resilient and finding opportunities for growth in every situation. And while it may not come easily at first, with practice and determination, we can all learn to embrace the power of positivity.

So the next time you catch yourself falling into a negative mindset, remember that you have the power to change it. Choose to see the silver lining, practice gratitude, surround yourself with positivity, and use self-talk as a tool for growth. Embrace the power of positivity, and watch as your life transforms for the better.

Did you find Sarah’s story interesting?

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The Triage Funnel: Straightforward 3 Step Process to Sell High-Ticket Offers by Diane Shawe

Posted on December 11, 2023 | Leave a comment

 

Are you finding it difficult to effectively market high-ticket offers? Are you encountering challenges in generating fresh leads and scheduling strategy sessions for your high-ticket offers?

The success of your business selling high-ticket offers is contingent upon the number of qualified leads and sales calls you have.

I understand the frustration and disappointment that comes with being unable to sell  premium coaching, consulting, and live event offers, but if you read my latest book you will come to understand that there are several other industries that are looking for high ticket closers and appointment setters.

But that’s about to change.

If you’re interested in discovering how to attract a flood of qualified leads and ensure your calendar is filled with well-qualified calls, continue reading.

I have recently written a book that  specialise in guiding youin the world of triage selling high-ticket programs.

There are numerous approaches you can employ to create a sales funnel and sell your high-ticket offers.

However, in this article, we will focus on the Triage Funnel – a straightforward three-step process that delivers an abundance of qualified leads.

In fact, I personally utilised this method recently as well.

Advantages of the Triage Funnel include:

  • Streamlined funnel procedures with minimal moving components
  • No hassle of implementing an ascension model that requires starting with low-ticket offers and then transitioning to high-ticket ones
  • No more struggling to persuade people to make a purchase
  • Expedited phone conversations with interested prospects (within 72 hours)

Now, let’s delve into the three-step process of the Triage Funnel.

STEP 1: The right lead magnet: Crucial initial step

The initial stage of this funnel entails achieving two primary objectives through the utilisation of a lead magnet.

Firstly, it serves the purpose of generating leads. Although the objective itself may seem simple, it should be recognised as highly significant. The lead magnet effectively acquires vital contact information, namely the lead’s name and email address. Subsequently, this enables the provision of value-adding content, should it be deemed necessary.

Secondly, the lead magnet plays a crucial role in prospect qualification. It is imperative to avoid wasting precious time on unsuitable clients. Thus, the lead magnet must be meticulously crafted in a manner that only entices prospective clients who are the right fit. By addressing their specific problems within the lead magnet, they will develop a sense of being truly understood. Consequently, this approach will effectively attract individuals who are most likely to invest in your high-ticket programs.

As so wisely stated by Stephen Covey in his renowned literary work, The Seven Habits of Highly Effective People, one must first seek understanding and then aim to be understood.

The provided example presents a landing page featuring a lead magnet.

 

However, it should be noted that a lead magnet should not be confused with an e-book. While an e-book was previously defined as a downloadable PDF during the early 2000s, this is no longer the case.

In the image below, one can observe the presence of a lead magnet titled “Accelerate Sales Volocity by 25%” This showcases what potential clients you could attract  by using  AI bots and  a good landing page!

STEP 2: Take Advantage of offering Triage-Call on Your Thank You Page

Upon embarking on their journey into the realm of digital marketing, many individuals begin by developing their lead magnet and landing page. Upon the opt-in, they are directed to a “Thank You” page, which, as the name suggests, simply expresses gratitude without offering any additional content.

Upon closer examination, this page can be seen as an opportunity to engage the user.

As users opt-in and anxiously await their desired outcome.

Here’s a proposition:

Take advantage of the “Thank You” page by offering users an opportunity to schedule a brief triage call.

The triage call will only last 9 minutes.

The purpose of this call is to determine if you can effectively assist the prospect.

To accomplish this, incorporate relevant and captivating text onto the thank-you page, along with a video.

This video should cover the following points:

  • Firstly, inform users that their lead magnet will be delivered to their email within approximately 15 minutes. This will encourage them to stay on the page and provide them with an opportunity to schedule a Triage Call.
  • Discuss what they can expect from the lead magnet.
  • Address their issues and explain how this lead magnet will resolve them, ultimately leading them to schedule a triage call.

You may be questioning the decision to offer a 9-minute triage call instead of a 45-minute strategy call.

It is uncertain if you have encountered this scenario, but sometimes, a 45-minute strategy call can be wasted on the wrong prospect.

Time equals money, so why waste it on the wrong prospects?

Utilise a triage call to qualify prospects who are genuinely deserving of a 45-minute strategy call with you.

Implementing a triage call can boost your enrollment rate by 83%.

Consider employing interns or contractors to handle these triage calls.

Ensure that they possess the necessary expertise.

They should possess enough knowledge to determine whether you can solve the prospect’s problems or not. When executed correctly, approximately 40% of individuals will schedule a triage call.

If a strategy call were offered instead, only around 8 individuals would be able to be accommodated.

However, with a 9-minute triage call, you can connect with up to 40 prospects in a single day.

That is the true power of a triage call.

It is possible that 60% of individuals may choose to not schedule a triage call, and that is perfectly acceptable.

A prospect who is willing to schedule a triage call demonstrates enough interest to warrant a 45-minute strategy session.

What about the remaining 60%? Well, some individuals simply disregard them.

You can choose to do the same, or alternatively, you can add additional qualifiers to ensure that the prospect is the right fit and highly likely to make a purchase prior to reaching out to them.

Disable their lead generation until they catch up with you.

So if you generate 100 leads, 40 will book a 9-minute triage call; which is equal to 6 hours.

 

 

STEP 3: Follow up

Some individuals may choose not to schedule a triage-call, despite its effectiveness in identifying potential prospects. However, their lack of interest should not be immediately dismissed. There could be various reasons behind their hesitation, such as fear of the unknown or more pressing priorities. It is essential to remember that their circumstances are unknown to us.

Nevertheless, these prospects require careful nurturing. They are not easily convinced and will require additional effort on our part. Consistent communication through valuable content over several days or weeks is necessary. By doing this, we establish ourselves as experts, authoritative figures, and problem solvers. It is important however not to move into harassment mode, executives are busy people and are often juggling several balls in the air.

In some of these nurturing emails, it is advisable to include a Call to Action to prompt them to book a triage-call. When composing these emails, it is crucial to focus on addressing the prospect’s pain points and emphasis that help is readily available. We aim to convey that a different life is just one triage-call away.

On a separate note, it’s interesting to note that 73% of B2B marketers and sales leaders consider webinars as the most effective means of generating high-quality leads.

Unlock Your Remote Career Potential: Diane Shawe’s latest book, available on Amason, offers valuable insights and tips on Remote High Ticket Triaging and the best jobs in the field. Plan your biggest remote career with confidence and make informed decisions. Get your copy now and embark on a journey towards a successful remote career. #Triaging #RemoteJobs #CareerPlanning

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Health, Hair and Beauty Franchises Facts and Statistics by Diane Shawe

Posted on April 28, 2022 | 1 comment
Need a Hair Makeover Hair Extensions & Hairloss Specialist Salon Franchise

Is now the right time to invest in a Health, Hair & Beauty Franchises?

We all like to look & feel good, which is why regardless of the economic climate, health & beauty franchises for sale, and the beauty industry generally tends to be very stable.

This trend is set to rise with beauty products representing around 6% of all retail sales in the UK, sectors such as cosmetics. Makeup continues to grow.

Another growth area is the use of vitamins or supplements, including many people that like to use protein powders or other protein supplements to enhance their look & gym performance.

Some health & beauty businesses that are on the rise include tanning salons & fake tan products, Tattoo franchises, Hair salon franchises, nail salon franchises, massage franchises, Hai Extensions Franchise

With the industry trend of increased health & beauty, spending likely to continue a business within the sector could be highly lucrative.

Facts and statistics around the beauty industry:

NAHM Specialist Salons Franchise Ltd
  • The UK boasts £28.4 bn beauty product and services industry, a report reveals. The UK’s beauty industry contributed a total of £28.4 billion in 2018 to the nation’s economy. Resulting in a valuation of the UK’s consumption of beauty products and services in 2018 at £27.2 billion.
  • The industry itself directly employed 370,200 people. With a further 220,300 jobs being supported through its supply chain and wage-related consumer spending contributions.
  •  
  • The UK’s beauty industry contributed a total of £28.4 billion in 2018 to the nation’s economy. Resulting in a valuation of the UK’s consumption of beauty products and services in 2018 at £27.2 billion.
  • By 2019, this market was worth over 1.74 billion British pounds. On the retail side of the spectrum. Over the past decade, UK retail stores specializing in cosmetics and personal care increased their turnover from selling such products. Going from 2.7 billion in 2008 to over 5.3 billion British pounds in 2018.

Best Types Of Beauty Businesses For Sale To Invest In

What types of beauty businesses are the best to buy? As an investor, you have many decisions to make when choosing which type of beauty business for sale to invest in, but one of the most important factors is your own personal preferences and career goals. If you’re looking to buy into the beauty industry, it’s important to choose the right business model that will give you the potential to make money while still allowing you to enjoy your time as an entrepreneur.

Looking for a Hair extension salon franchise. Try need a Hair makeover

Going it Alone or Franchising

If your servicing a very exclusive sector and you just want a small exclusive business with you having sole responsibility then going it alone might be more appealing to you. But it is worth taking a course in small business management and marketing, it will help you enormously.

If you decide to go the franchise route, when you buy a franchise, you buy a system – an entire method of doing business. Franchises have an established system in place that you must follow to distribute the franchisor’s products or services using the franchisor’s trade or service marks. Having a proven system already in place eliminates the guesswork and errors a common business owner would normally face.

With the help of a franchise, you can:

A. Duplicate a real, genuine business that allows you to help others.

B. Set up a business that consistently provides an impressive return on investment.

C. Put together a business that helps you assist real people with genuine needs.

D. Develop a meaningful career path for yourself that has rewards for years to come.

E. Have a full supportive management team around you

F. Benefit from global branding and marketing

G. Benefit from established supply line, retail etc and much more

1) Hair Salon Businesses For Sale

The salon business is a booming market right now. If you are looking for one of the most lucrative beauty businesses for sale, it’s hard to top hair salons for sale. You can find everything from salons in up-and-coming neighborhoods to high-end salons downtown. An established salon with a proven clientele will always be in demand and is an asset worth taking into consideration when deciding what type of beauty business for sale might be best for you.

Start your own Hair e extension and Hair Loss Business

2) Hairdresser Businesses For Sale

Most hairdressers for sale are small businesses and can be found everywhere. The market for hairdressers is relatively steady, particularly if you’re looking at specific demographics and types of clients. Hair salons often specialise in a certain type of clientele or offer services that may not be as popular with others. Some salons specialise in hair colouring and require less investment than buying a full-service salon. Before you buy a hair business opportunity, it’s important to know what your options are; looking for specialist services such as hair extensions, hairloss treatments, wig making etc., are niche sectors that could yeild more from your investment than a traditional hair salon. When buying hairdressing businesses for sale, research those that might best fit your lifestyle and goals and attract high paying customers.

A larger hair salon franchise may be a good choice if you want to join an established team with experience, retail sales, clientele and branding.

3) Nail Salon Businesses For Sale

If you’re interested in buying a nail salon business for sale, it’s important to remember that different types of nail salons for sale offer different services. While some focus on manicures and pedicures, others might be focused on offering more specialised treatments like nal extensions, nail art or vn pedicures. If you want to work with private clients, you can find nail salon business opportunities that operate out of homes. A larger nail salon franchise may be a good choice if you want to join an established team with experience and plenty of clientele already built up.

4) Barber Businesses For Sale

Barbering is a business that goes well beyond cutting hair. The health and wellness of your clients are just as important as their looks. Barbering services can include relaxation and pampering, a haircut and style, hot towel shave or facial wax, tanning.. not to mention retail sales opportunities. If you’re considering buying a barbers for sale or other beauty business for sale, here are some considerations to make before signing on the dotted line: What licenses do I need? Can I afford to pay for any renovations required for compliance? Is there parking for my potential clientele? How does social media work into my marketing strategy? Are there potential leads out there that could convert into customers without too much extra effort from me?

5) Beauty Salon Businesses For Sale

Buying a beauty salon business from a current owner is also an option. Before you buy, be sure to ask as many questions as possible so that you can make a fully informed decision. The best way to do that is by talking with other salon owners in your area who have purchased beauty salons and asking them what they did right—and wrong—as well as if their initial expectations for return on investment matched reality. If you decide buying a beauty salon for sale is for you, make sure to do thorough research before investing in any salon business opportunity.

Salon Awards winner 2021

Dream Big Have Faith. Lean In

My dream began in 2000, to set up a #hairextensions and Hairloss Specialist Salon Franchise model.

5 years later, winning several awards I am excited to report that we have just been accredited by the Quality #franchise Association and have gone live in the national and international Franchise Directories. It has been a challenging journey and just like when you pass your driving test, the real driving begins when your in the car alone.

Time to invest in your own franchise business

I am so looking forward to seeing replica of the salon and brand throughout the UK and Europe and assisting #investors in my initiative become viable #businesses within their own right. This is the link in the UK directory

Don’t let your dreams be crippled by doubt and fears. lean in!

Need a Hair Makeover hair extensions salon

Looking for Entrepreneurs to set up their own Hair Extensions & Hairloss business. Checkout our Franchise Opportunity which includes Business Plan, Raising Finance, Training and launching your businness with full support. Click to have a chat http://bit.ly/3jYM20b

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Why You Should Consider a CPD Accredited Course by Diane Shawe

Posted on November 7, 2020 | Leave a comment

If you’re looking to boost your career prospects, you may want to consider the importance of CPD. Used by thousands of professionals to develop new skills and knowledge throughout their career, CPD has become crucial in terms of career progression. So, what is CPD and how could it benefit your career prospects?

What does CPD stand for?

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CPD stands for Continuing Professional Development and it is important as it’s used by professionals to further their career. It’s a conscious and proactive form of learning which uses various methods to help individuals either learn new skills or develop existing ones.

What is a CPD portfolio?

A CPD portfolio helps keep a track of progression from year to year. It is an individual’s evidential documentation of their Continuing Professional Development obligations for their professional body or association. Contained within a CPD portfolio would be the register of activities, such as training courses, workshops and educational events attended, as well as a copy of the delegate CPD certificates for each activity. These act as validation that the learning has been completed. (It is also important that the course has been CPD accredited)

Professional bodies review their members CPD portfolio to ensure they are meeting their annual Continuing Professional Development requirements. A CPD portfolio should demonstrate a range of different methods of learning and the different impacts on future capability. Always ensure that you keep your CPD portfolio up to date, as it is more difficult to record CPD at the end of the year, hoping to remember everything completed over the last 12 months.

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CPD points, units and credits explained

One of the most frequent questions about Continuing Professional Development is how CPD is recorded, and specifically the question, “What is a CPD point, unit or credit?” The subsequent question is regularly, “How do CPD points relate to CPD Hours?” With the increasing number of professional bodies in the UK and their varying annual requirements of Continuing Professional Development, a natural split in common language terms and expression will arise. Different professional bodies use the terms ‘CPD points’, ‘CPD units’ or ‘CPD credits’ diversely depending on preference, typically for historical reasons when initially implementing their CPD policy, rather than from a modern day strategic perspective.

How do CPD points, units and credits relate to CPD Hours?

It is often found across all industries that CPD points, units and credits all relate to the same thing, CPD Hours?

What are CPD Hours? The definition of a CPD Hour is the time spent for a delegate to be in “active learning”. Active learning defines the actual time spent learning something relevant for their Continuing Professional Development objectives. A great example of this would be 1-day accredited CPD training course. If the training starts at 9 am and ends at 5 pm, with a 1-hour break for lunch, the CPD Hours would be 7 CPD Hours.

Recording your CPD

A structured and consistent approach to recording your CPD makes it easier to manage throughout the year. This also helps ensure an individual attends training and events relevant to their annual capability improvement objectives, which is more valuable than simply attending courses just for general interest. Recording your CPD allows reflection on what has been gained from the CPD activities and what can be implemented in day-to-day objectives, as well as what skill sets to develop next.

As a general rule, when recording your Continuing Professional Development in a CPD portfolio, it should contain the following information:- Date of CPD activity, Title of CPD activity, Brief description including learning objectives, the method of learning (i.e. training course, workshop, event, eLearning), number of CPD hours, points or credits and the overall learning outcome.

5 Benefits of CPD

CPD offers numerous benefits to both professionals and their employers, some of which are of real importance.

1. For you as a professional, it helps to ensure your skills and knowledge are up to date, and the professional standard of your registrations and qualifications are maintained. There are no clear disadvantages for your employer, it ensures that the company standards are both high and consistent. They will see that you are actively dedicated to the job role and value your commitment to the role.

2. Another one of the benefits of CPD and a main purpose of exploring the benefits of continuous personal development is that it also helps you to develop more confidence in the role. You’ll be able to showcase your achievements and develop the knowledge and skills to carry out your job in the most effective, confident way.

3. Whether you’re looking for a promotion, or you’re hoping to gain employment with a prestigious company, CPD can really help. It enables you to stand out from the crowd, with research showing those who have undertaken CPD, have a significantly higher chance of gaining a promotion or moving on to a different area within their chosen field.

4. What this also means of course, is that you’ll also be able to achieve a higher salary.

5. If you are self employed or run your own business, having a CPD accredited skill to your name can give confidence to established and new clients.

These are just some of the great benefits CPD can provide. The question is, how can you partake in continuous professional development?

Continuing Your Professional Development

If you’re interested in undergoing CPD, it’s worth keeping in mind there’s a lot of different types to choose from. Practically anything which can further your knowledge and skills is classed as CPD. This includes:

• Events

• Training courses

• Workshops or Workbooks

• Research

• E-Learning

Each of the above has its own range of benefits and most professionals choose to undergo several types of CPD for best results.

Things to consider

If you want CPD to further your career, there’s a number of factors you need to consider.

1. Ensuring you’re undertaking the correct type of CPD to fit your goals is crucial in helping you minimise any disadvantages. It’s not enough to simply find a course which matches your industry.

2. You also need to consider whether or not the training matches your end goal. Thinking about the importance of CPD suiting your chosen industry might potentially save you time in the future.

3. Have you got the time to commit to the CPD course you’re considering? If you’re already working, you’ll need to find a part-time course which also fits around your family and budget commitments. You’re also going to want to consider the type of study you prefer.

4. Do you thrive in studying with others? If so, you’ll want to look into in-venue courses and seminars. If your sole purpose is to study alone at your own pace, an e-learning or workbook based CPD course would be a better option.

Check out our TNA course

Overall, CPD is crucial in terms of professional development. Provided you choose the right type to match your needs, it can help you progress in your current career or business, or help you to branch out into a totally different field if you’d prefer. There are so many reasons to choose to continue your professional development so why not take a look at our range of CPD courses available in the following levels. Foundation, Intermediate, Advance and Expert.

Our courses are presented as workbooks and must be completed in four weeks. Support is give via virtual assistnce.

Visit http://www.virtualpersonalassistance.com for a list of our services.

Enrol today and learn to Manage your Digital Information

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Turning 50 isn’t the end of a business career – new wave of silvererpreneurs

Posted on April 30, 2020 | Leave a comment

Get qualified in days not years

The only way is up after a downturn

article by Diane Shawe M.Ed

Turning 50 isn’t the end of a business career – it’s the beginning. And an ever-growing wave of ‘olderpreneurs’, starting a business have 70% chance of surviving their first five years compared with only a 28% survival rate for those younger than them.

Nearly half the self-employment population is over 50, and one in six new businesses started in the UK are set up by post-half-centurions.

So what’s fuelling the entrepreneurial impetus of the ‘silver startup’, and why are they doing so well?

Necessity

The over-50s age group has been particularly hard-hit by the recession. Last year, the Office of National Statistics (ONS) revealed 28% of those aged between 50 and state pension age were out of work – compared with only 20% of those aged under 50.

Why? One of the biggest factors is the rife ageism that permeates practically every industry in the UK, that anyone over 50 who’s been forced to look for employment will testify to with a weary nod. The ONS estimates those who lose their job aged 50 or over have only a 10% chance of being re-employed.

Deciding to use their money from redundancies to fund ta company, over the course of two years the payout had trickled in its entirety into the business. But it was worth the investment – and they often don’t have to rely on the ineffective banks at the moment.

77 Questions to avoid business failure

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New challenge

At a fundamental level, sometimes people just want to do something different in their later years.

It’s interesting that recent YouGov and Standard Life research found the average age at which people feel totally confident in their working skills is 37, while the more elusive sense of fulfilment peaks at 50. Perhaps this climax of achievement and sense of ability leads to a need for a new direction, a new challenge, once a person passes the half-century mark.

You’re in good company if your over 50 and considering starting a business.

More than four out of 10 new businesses in the UK are started by people over 50, according to the Office for National Statistics. And it’s a growing trend. A recent report from Barclays highlighted that over 55s are now 63% more likely to start businesses than 10 years ago.

And this rise in business owners doesn’t just apply to founders in their 50s – the number of self-employed people aged 65 and over has more than doubled in the UK in the past five years.

While there’s never a ‘right time’ to pursue a business idea, an increasing number of people in their 50s and over – dubbed ‘olderpreneurs’ – are shifting to entrepreneurship. But why?

For starters, budding business owners in their 50s are capitalising on the government pension freedoms – first introduced back in 2015 – and are opting to take their tax free cash lump-sum to “create wealth” by using their pensions to start a business.

However, it’s not just pension-led funding which is boosting the numbers of  the UK’s older entrepreneurs.

Low-interest loans and mentoring, provided by the likes of , is playing an integral part in funding and supporting the growth of founders in their 50s with over 5,700 loans having been supplied to founders aged 50 and over by the organisation to date.

Supported by research from PRIME that those who start a business in their 50s are 42% more likely to be successful than their younger counterparts, we want to shake off the notion that starting a business in middle-age isn’t a good idea. On the contrary, older entrepreneurs have the advantage of being able to tap into wealth of experience and knowledge which they can put to use in a start-up venture.

To break down stereotypes, we’ve highlighted five inspiring businesses founded by entrepreneurs aged 50 and over, who each received a Start Up Loan to make their business dreams a reality.

Operating in industries ranging from domestic care to street food.

After every downturn there is alway a upturn because people really work hard along with banks, investors and government to make it work.

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How to Start a Gel Nail Business after Qualifying

Posted on October 7, 2019 | 1 comment

Start your own Gel Nail Business at home, salon or studio today

An easy cost effective business that can be done anywhere
Gel Nails in the UK has become a very popular seevice over the least few years and with a few tips and ideas you could benefit from starting your very own Gel Nails business.

There is a huge potential for earning good money as a self employed beauty therapist offering professional Gel Nails as an additional service.

Look at most nail bars and even shopping Malls these days and they have signs for Gel Nails in their windows. Look inside a salon and you will nearly always see them busy.

Customers don’t usually need to make an appointment, they just walk in and wait or get it done after they have had there other beauty treatments.

There has never been a better time to Start your own Gel Nails business from home. Working on your own gives you the opportunity to work your own hours with much more flexibility and freedom then being tied down in a salon.

1. You can offer very flexible hours.
Working on your own you can offer services at unsociable hours such as evenings or weekends. Just think how limited salon opening times are…

2. You can offer discounted rates.
A salon has huge overheads – staff, rent, heating etc, you can operate at very little cost and undercut salon prices hence making your Gel Nails prices very attractive.
Professional Gel Nails is even better than ordinary manicures and pedicures with modest earning potential because the Gel both strengthens and last longer than nail polish.

3. You can offer a mobile service.
Clients love it when you can offer your Gel Nails services in their own home. Just think of the business mobile hairdressers get. Many people don’t want to visit a salon – they may have work commitments, young children, don’t drive or are pensioners. There are many reasons why people can’t get to a salon and offering a mobile Gel Nails service is a superb way to make good money.

Setting up a Gel Nails business is not expensive. Although you should always buy the very best equipment, Gel Nails kits, tools are quite cheap.

You will have very little over heads, think what would you use for a client? A little talk, some wipes and a few strokes of the Gel, very little power from the UV lamp. These products will hardly break the bank expenses so your profits margins are very high.

The best place to start is to get some Gel Nails training.

A decent accredited Gel Nails courses cost under £200 and can be be booked on this site with a credit card or even Paypal. The price to train is very little compared to other similar industries. A hairdressing course would cost you £1000’s.

You can learn professional Gel Nails in just one day with our One Day Professional Gel Nails Course Workshop. Combined with a practice and guidance, you ready to go… A Hairdresser trains for months if not years before they can offer their art for profit.

Once you’re trained getting business can be quite easy. Start of by printing or writing some adverts with your details and phone number. Stick these up in your local shops, post office or Supermarket. Chip shops surprisingly do well as people stand in the queue and read everything! Most places charge a just couple of pounds a week.

You local newspaper classified can be a good place to put a small add.

Currently some local paper charge £25 for 6 lines of text. You can also try your local supermarkets notice board, local salon, church, women’s group the list goes on.

Also place averts in online directories so people can find you when they search online. Gumtree and facebook market places are also good avenues.

The best way to advertise these days is to get a small website built. Most people search on the internet for what they need and a nicely designed webpage can be a great source of clients. Get in touch with us if you want a cheap website, we know a man who can! Google offers free websites.

Once you get a few clients, word of mouth is by far the best advert for your services and if you do a good job word gets round quickly and you’ll soon be booked up with peoples mums, sister, aunts, uncles?? calling you.

Take photos of your finished work and then promote on Instagram, Facebook or Pinterest .

So, put in basic terms, Gel Nails training is fast and cheap, materials are cheap and you can start your business in a short space of time with very little outlay. Gel Nails is a perfect business model, so reserve your place today.

Course dates

Gel Nails is a perfect business model, so reserve your place today.

20th January 2020 https://www.eventbrite.co.uk/e/gel-nails-1-day-course-for-beginners-start-your-own-business-tickets-87663645323

3rd February 2020

https://www.eventbrite.co.uk/e/gel-nails-1-day-course-for-beginners-start-your-own-business-tickets-87670451681

24th February 2020

https://www.eventbrite.co.uk/e/gel-nails-1-day-course-for-beginners-start-your-own-business-tickets-87670812761

Visit http://www.g.page/needahairmakeover or

http://www.g.page/hair-extensions-taining-academy for more information.

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Which is more Productive – Discipline or Motivation?

Posted on August 15, 2018 | Leave a comment

When it’s time to get something done there two ways to kick yourself into gear.

The first, and most popular, way is by motivating yourself. The second, which isn’t as widely used, is through self-discipline.

But, how different are they? And, which is better, discipline or motivation?

Discipline vs. Motivation

“One of the first things to realise is that self-discipline is different from self-motivation. You might be able to do the things you’re supposed to, but that’s not the same thing as being motivated to a higher purpose, or having the self-motivation to keep going when your willpower is depleted.

“Willpower has been recognised as a limited resource — something that you can ‘use up.’ If you repeatedly resist temptation or force yourself into something, eventually you wear down and it becomes harder and harder.”

If you really want to keep going, you need that self-motivation that helps sustain you when the decision fatigue sets in and your willpower runs low.

In real life, when fear, fatigue, and doubt set in, no speech can provide the motivation you need to keep going. The only thing you and your team can rely on is discipline and faith.

Discipline is cherished in the army for instance. They cultivate it in everything they do, from how they fight to how they dress, cut there hair, and clean there rooms.

Discipline also provides a template for what businesses should identify and develop in their employees. More than any other quality, discipline is what drives a person to succeed when faced with adversity. And that’s what the real world is: adversity.”

Discipline, is what “drives you to do the work you don’t enjoy, but is required. Discipline conquers fear. Discipline keeps you going when your curiosity, motivation, and excitement evaporate.”

While motivation is a good quality to possess, it’s not as important as discipline.

The Anatomy of Discipline

1. It takes consistent self-discipline to master the art of setting goals, time management, leadership, parenting and relationships. If we don’t make consistent self-discipline part of our daily lives, the results we seek will be sporadic and elusive.

2. It takes a consistent effort to truly manage our valuable time. Without it, we’ll be consistently frustrated. Our time will be eaten up by others whose demands are stronger than our own,

3. It takes discipline to conquer the nagging voices in our minds:

  • the fear of failure,
  • the fear of success,
  • the fear of poverty,
  • the fear of a broken heart.

4. It takes discipline to keep trying when that nagging voice within us brings up the possibility of failure.

5. It takes discipline to admit our errors and recognise our limitations.

6. It takes discipline to seperate the voice of the human ego that speaks to all of us.

That voice tells us to magnify our value or accomplishments beyond our actual results.

It leads us to exaggerate, to not be totally honest.

7. It takes discipline to be totally honest, both with ourselves and with others.

8. It takes discipline to change a habit and to plan.

Being disciplined is one of the best ways to remain productive, this is because it increases self-confidence, patience, and teaches you how to overcome failure.

Most importantly, self-discipline ensures that you’re not driven by impulse.

You Still Need Both

However, when Gro Jordalen from the Norwegian School of Sports Sciences studied the correlation between motivation and self-discipline in athletes, she determined that these elite athletes rely on both.

Jordalen studied national level athletes between 16 and 20 years old and determined that in the short term, they need to be very disciplined to stay motivated. For the long term, being motivated makes it easier to remain disciplined.

“These are new and exciting findings. We used to regard self-discipline as a tool to become more motivated. Now, we see that strong self-discipline influences how motivated the athletes are,” Jordalen says.

Jordalen also found that the athletes were more prone to burn out if they were driven by extrinsic motivation.

“Showing restraint and being disciplined can be more draining if motivation is fueled by extrinsic factors. This would increase the risk of ending up feeling exhausted and being burned out. If the athletes are driven by intrinsic motivation, it is easier to resist things that would negatively affect their daily schedule. This way, the athletes keep their training in check,” says Jordalen.

In my experience, motivation is what’s needed to get up-and-running. But, discipline is needed to stay on the right course.

In short, you need both factors to be successful.

Tips of Developing Self-Discipline

Personally, learning how to become self-motivated wasn’t as challenging as developing self-discipline. I’m not exactly sure why. But, it’s definitely been more challenging for me.

Of course, with a little extra effort, I’ve been able to successfully develop self-discipline. This, when used in conjunction with motivation, has made me even more successful. And, you too can harness the power of discipline by doing the following.

Take baby steps.

This was perfectly explained in an article over at Wisdomination.

“Your brain resists abrupt changes. If you motivate yourself to a titanic “Starting tomorrow, I’m a new person” effort, you’ll only burn out and revert. Big and sudden just doesn’t work, slow and steady does it. It’s the yo-yo effect of discipline. You want to surf the edge of your comfort zone, which is the only sustainable attitude.

When you progress in baby steps, you will find yourself a new person a year hence, not knowing precisely when or how it happened.

The trick here is to make a small change and let your brain accept it as the new baseline.This will make the next step easier, because the baseline moved. Wash, rinse, repeat.

Because you’re surfing, which means the wave is moving forward beneath you. Cool stuff.

What I’m gonna say now may sound banal, but it really isn’t: Big things are composed of small things. Small changes that you stick to and follow every day add up to surprisingly massive results.”

For example, if you spend five minutes every day organising your office, you’ll quickly notice how more productive you’ll be because it’s clean and organised.

If you start taking the stairs instead of the elevator, those small calories burned will add-up to lost pounds – and a boost of energy as well.

Start prioritising.

Since you only have so many hours in a day, along with a limited amount of energy, you need to start prioritising. This means completing your most important tasks before moving on to something else.

Learn from past mistakes.

Do you know what separates those with strong self-discipline from those who don’t? Those with internal discipline have learned from their past mistakes. This not only ensures that they won’t repeat the same mistakes, it also improves your discipline.

For example, if you went through a bankruptcy with your previous business, you may be better suited to handle it again. I’m not saying you will, I’m merely pointing out that you survived it the first and now you know what to do to overcome this challenge based on your past experience.

Take frequent breaks.

It definitely takes discipline to create and stick to a routine. For instance, I have a strict morning routine where I wake-up around 5 a.m. This allows me to plan my day, exercise, and catch-up on things like my emails, the news, or book I’ve been reading.

At the same time, self-discipline is also means that that you schedule frequent breaks throughout the day. You need this time to recharge and refocus so that you can focus on the rest of your day.

Practice good habits.

Those who are disciplined have good, daily habits.

They’ll skip that burger for a salad. They’ll leave a party early so that they can get a good night’s sleep. They’ll make the time to fit-in a workout.

Developing good habits is no easy task. But, it keeps you mentally, emotionally, and physically in shape.

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The Effects of Grade Inflation on Education

Posted on August 15, 2018 | Leave a comment

So what is Grade Inflation and what are the effects?

Article by Diane Shawe Author extracts from ‘Is Adult Education Broken’

Grade inflation is the tendency to award progressively higher academic grades for work that would have received lower grades in the past.

  • Grade inflation makes it more difficult to identify the best students, as more students are awarded the highest available grade.
  • Grade inflation is not uniform between schools. This places students in more stringently graded schools and departments at an unfair disadvantage.
  • Grade inflation is not uniform among disciplines.
  • Grade inflation makes it more difficult to compare students who took their exams at different times.

The effects of Compliance Professionals

The rise of the campus compliance professional as expert utilising the perfects means of
gaining media influence with their established position. Though the means of gaining influence
are common, their aims vary from political, economic, to personal. Thus the label of
compliance professional applies to diverse groups of people, including propagandists,
marketers, pollsters, salespeople and political advocates. It’s interesting to note that education is not really targeted

The effects of Grade Point Averages (GPA)

According to a study published in 2014, a one-point increase in high school GPA translated to
an 11.85-percent increase in annual earnings for men and a 13.77 percent annual earnings
increase for women. However, the higher percentage increase was not found to be enough
for women to catch up to men: women with a 4.0 high school GPA still made less, on average,
than men with a 2.5 GPA. We are now seeing evidence of this in unequal gender pay for the same job

College and post-college students often wonder how much weight their GPA carries in future
employment. The employer, company and industry play the largest factor in answering this question.

According to Johnny C. Taylor, Jr., senior vice president of human resources for IAC/Interactive Corp, a company with over 33,000 employees, an applicant’s GPA is the single best indicator of future success in job employment. According to the National Association of Colleges and Employers, since 2001 there has been an increase in employers looking at and making hiring decisions based on, a candidate’s GPA.

In addition, Job Outlook 2005 survey reported that 70 percent of employers looked at an applicant’s GPA, increasing to 75 percent in 2010. Those looking at and weighing in college GPA reported that their cut off was a GPA of 3.0 or lower (Morsch 2 CL 2007-2010)

GPA is not the only factor that determines future employment. Many employers look for other
pertinent characters such as leadership, teamwork, flexibility and attitude. They may also look at the reputation of the college attended and other work related experiences such as
internships. In a 2010 student survey for recruiters, 45 percent of the students who had
completed an internship had already received a job offer. Many of these jobs were within the
company that they interned for.

Buy a copy today

Although GPA seems to be important in the hiring process, other variables may contribute to
the likelihood of getting hired. If a student’s GPA is below a 3.0 or what the employer is looking for, it is suggested to calculate your GPA for only the classes within your major for your resume.

The effects of Consumer Confusion

Confusion occurs when a consumer fails to correctly understand or interpret products and
services. (Turnbell 2002 -2003). This, in turn, leads to them making imperfect purchasing
decisions. This concept is important to marketeers because consumer confusion may result in reduced sales, reduced satisfaction with products and difficulty communicating effectively with the consumer. It is a widely studied and broad subject which is a part of Consumer behaviour and Decision making.

The effects of Choice overload, financial pressures

Choice overload (sometimes called over choice in the context of confusion) occurs when the
set of purchasing options becomes overwhelmingly large for a consumer. A good example is a wine in the UK where supermarkets may present over 1000 different products leaving the consumer with a difficult choice process. Whilst large assortments do have some positive
aspects (principally novelty and stimulation and optimal solutions) any assortment greater
than around 12-14 products leads to confusion and specifically transferring the ownership of
quality assurance to the consumer.

What this means in practice is reduced levels of satisfaction with purchases from large assortments as a consumer may be left with doubt that they have succeeded in finding the “best” product. Choice overload is growing with every large database of online free courses such as Moodle, University offering large choices of taster courses which can often be misinterpreted as real courses.

Taking it all in

By no stretch of the imagination have I scratched the surface of all the different methods of
reviewing standards, methodologies, global rankings and other factors that suggest the
system(s) is failing to adequately prepare students and adults who are still in our system and will be for another 30 years to adjust to rapidly changing technology.

How can educators,prepare individuals for entrance into the global marketplace?

This is done by reviewing potential hindrances and shortcomings, of which I am going to list in my opinion the most relevant ones so that educators around the world can better explore and devote their best and brightest to finding solutions to shape educational strategies with a proactive approach designed to improve overall outcomes for success.

Before I begin I quote a reference from Charles Darwin

“It is not the strongest or the most intelligent who will survive but those who can best
manage change.”

Throughout the ages, every human society has experienced challenges adjusting to population
growth, maintaining structural order and creating channels for future generations. How well a society prepares the next generation for survival is imperative for the society as a whole but we have stalled in this process because we seem to be accumulating a pool of adults (who were once the next generation) who appear to be helpless in this new found world of information and technology -The intangible and more important how to work with the tangible.

One critical element of preparation in the 21st century is the ability to engage all ages and
cultures beyond communal borders. At the centre of this struggle for growth and prosperity is education.

I will now explore some of the current educational strategies which are failing to prepare the current adult generation sufficiently enough to enter the global workforce and sustain their family, community and contribute to their countries economic prosperity.

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Discrepancy in pay exists despite the proportion of black men with bachelor’s degrees increasing

Posted on July 19, 2018 | Leave a comment

Black male graduates in the UK earned £7,000 a year less from 2007 to 2017 than white males.
That’s according to a report by the Resolution Foundation, which highlighted that this discrepancy in pay exists despite the proportion of black men with bachelor’s degrees increasing 24 percentage points over the past two decades, compared to a 15 point increase for white men.

The think tank also revealed the average pay gap between white and Pakistani and Bangladeshi non-graduate men is more than £4 an hour.

So Is #Adult #Education Broken?

#DianeShaweAuthor explores the main failings in education for an economy—powered by #technology, fueled by #information, driven by #knowledge and becoming #automated.

As Isaac Asimov—a master of science fiction literature—once said:

“No sensible decision can be made any longer without taking into account not only the world as it is but the world as it will be.”

What has happened?

How can we make this new economic age enhance, rather than diminish, our quality of earning? How can we make this amazing innovation advance the prospects of all people especially those with experience and not just for the youth?

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Not enough people are thinking strategically enough in this area. Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

We must get beyond the traditional model of students sitting passively in classrooms, following instructions and memorising material that they are tested and scored on which sometimes turn out to be of little use in an every changing economy. It is evident that computers can do that for us!

Will the current type of Adult Education keep you in Employment?

Diane Shawe’s latest publication ‘Is Adult Education Broken suggests that a 21st-century educational system must focus on the areas where humans can outclass computers—such as in cognitive skills, interpersonal skills, fine motor skills, or sophisticated coding skills.

Download your copy from Amazon today

More and more top fortune company’s are giving way to automation primarily to drive costs down, improve reliability, security and accuracy.

Diane believes that we need to make sure that the type of education supplied can keep a population in work or self-employment, performing meaningful tasks relevant to todays and tomorrow needs.

Education has to become student-centric and move away from solely institutional constructs that are not fluid to change.

Maybe we need to remind ourselves of the purpose of education by looking back in order to move constructively forward.

There has always been a great deal of lip service given to the idea of learning by doing, but not much has been done about it. Diane recommends John Dewey book, Democracy, and Education 1916.

https://www.amazon.co.uk/Adult-Education-Broken-Diane-Shawe-ebook/dp/B07BWBMGFM

A thought provoking read get your copy today

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IQ scores are falling -It’s not that dumb people are having more kids than smart people

Posted on June 15, 2018 | 1 comment

IQ scores are falling and have been for decades, new study finds

Guest Blogger: Rory Smith, CNN

IQ scores have been steadily falling for the past few decades, and environmental factors are to blame, a new study says.

The research suggests that genes aren’t what’s driving the decline in IQ scores, according to the study, published Monday.
Norwegian researchers analysed the IQ scores of Norwegian men born between 1962 and 1

991 and found that scores increased by almost 3 percentage points each decade for those born between 1962 to 1975 — but then saw a steady decline among those born after 1975.

Similar studies in Denmark, Britain, France, the Netherlands, Finland and Estonia have demonstrated a similar downward trend in IQ scores, said Ole Rogeberg, a senior research fellow at the Ragnar Frisch Center for Economic Research in Norway and co-author of the new study.

“The causes in IQ increases over time and now the decline is due to environmental factors,” said Rogeburg, who believes the change is not due to genetics.
“It’s not that dumb people are having more kids than smart people, to put it crudely. It’s something to do with the environment, because we’re seeing the same differences within families,” he said.

These environmental factors could include changes in the education system and media environment, nutrition, reading less and being online more, Rogeberg said.

The earlier rise in IQ scores follows the “Flynn effect,” a term for the long-term increase in intelligence levels that occurred during the 21st century, arguably the result of better access to education, according to Stuart Ritchie, a postdoctoral fellow in cognitive ageing at the University of Edinburgh whose research explores IQ scores and intelligence and who was not involved in the new study.

Researchers have long preferred to use genes to explain variations in intelligence over environmental factors. However, the new study turns this thinking on its head.

Intelligence is heritable, and for a long time, researchers assumed that people with high IQ scores would have kids who also scored above average. Moreover, it was thought that people with lower scores would have more kids than people with high IQ scores, which would contribute to a decline in IQ scores over time and a “dumbing down” of the general population, according to Rogeberg.

Anyone who has seen the film “Idiocracy” might already be familiar with these ideas. In the scientific community, the idea of unintelligent parents having more kids and dumbing-down the population is known as the dysgenic fertility theory, according to Ritchie.

The study looked at the IQ scores of brothers who were born in different years. Researchers found that, instead of being similar as suggested by a genetic explanation, IQ scores often differed significantly between the siblings.

“The main exciting finding isn’t that there was a decline in IQ,” Ritchie said. “The interesting thing about this paper is that they were able to show a difference in IQ scores within the same families.”

The study not only showed IQ variance between children the same parents, but because the authors had the IQ scores of various parents, it demonstrated that parents with higher IQs tended to have more kids, ruling out the dysgenic fertility theory as a driver of falling IQ scores and highlighting the role of environmental factors instead.

What specific environmental factors cause changes in intelligence remains relatively unexplored.

Access to education is currently the most conclusive factor explaining disparities in intelligence, according to Ritchie. In a separate study that has not been released, he and his colleagues looked at existing research in an effort to demonstrate that staying in school longer directly equates to higher IQ scores.

But more research is needed to better understand other environmental factors thought to be linked to intelligence. Robin Morris, a professor of psychology at Kings College in London who was not involved in Ritchie’s research, suggests that traditional measures of intelligence, such as the IQ test, might be outmoded in today’s fast-paced world of constant technological change.

Morris states that “we need to recognise that as time changes and people are exposed to different intellectual experiences, such as changes in the use of technology, for example social media, the way intelligence is expressed also changes. Educational methods need to adapt to such changes,” Morris said.

Diane Shawe author of ‘Is Adult Education Broken” goes on to state in her publication that “No sensible decision can be made any longer without taking into account not only the world as it is but the world as it will be.”

In her thought provoking book she explains that we are living in a new economy—powered by technology, fueled by information, and driven by knowledge which increasingly is increasingly becoming automated. We are entering the new century with opportunity on our side with huge problems that require new thinking.

How can we make the new economic age enhance, rather than diminish, our quality of learning?

How can we make this amazing innovation advance the prospects of all people especially those with experience and not just for the youth?

Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

Inside her publication she explores

: Failure to find a fomular to develop teachers convergent and divergent facilitatingskills

: failure to consider cultural relevance

: failure to develop enterprising and entrepreneurial skills

: failure to prepare students about taking personal responsibility

: failure to encourage international engagement

:failure to manage growth of academic misconduct

Download your copy today https://www.amazon.co.uk/dp/B07BWBMGFM/

Finally a frightening statistic:

“If unemployment formed a country it would be the 5th largest in the world” Isaac Asimov

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