Tag Archives: diane shawe

Try Not To Let Dementia Creep Up On You – Take Preventive Action by Diane Shawe

Studies: Common Prescription Drugs Linked to Increased Dementia Risk

I just came across this article which I am pasting below.

It outlines some of the things I have been saying this past three years because our parents around the world are increasingly falling victim to these terrible diseases and we could be walking with or eyes wide shut into the same problems.

I am just going to reprint the entire article below, but before you go on to read it, I would also like to recommend that anyone experience memory lapse watch the video and then take a look at this product which is available at Holland and Barrets. Seriously think about incorporate it as a daily supplement.

https://www.hollandandbarrett.com/shop/product/nature-s-aid-100-pure-mct-oil-500ml-60017561

Article as follows:

Scientists have long found a possible link between anticholinergic drugs and an increased risk of dementia.

A study published in the journal JAMA Internal Medicine on Monday suggests that the link is strongest for certain classes of anticholinergic drugs — particularly antidepressants such as paroxetine or amitriptyline, bladder antimuscarinics such as oxybutynin or tolterodine, antipsychotics such as chlorpromazine or olanzapine and antiepileptic drugs such as oxcarbazepine or carbamazepine.

study is important because it strengthens a growing body of evidence showing that strong anticholinergic drugs have long term associations with dementia risk,” said Carol Coupland, professor of medical statistics in primary care at the University of Nottingham in the United Kingdom and first author of the study.

We wish it wasn’t the case but, unfortunately, memory loss is a hot topic. People have countless questions about brain diseases such as Alzheimer’s and dementia.

What really causes it?

Will there ever be a cure?

Are there any natural preventatives?

How do my other medications that I’m taking affect my risk of such problems?

In fact, many prescriptions have actually been linked to memory loss!

We hope to answer these questions and more below. So, if you or a loved one is worried about or currently living with this problem, please keep reading…

How Common Is Alzheimer’s Disease?

Most people associate Alzheimer’s with memory loss, one of first and most common symptoms of the disease. On average, the progressive (and currently) irreversible brain disorder starts affecting people after 60 years of age. However, there are many factors that contribute to an individual’s experience such as their genes, diet, lifestyle habits, and more.

According to Alzheimers.net, there are 44 million people who have Alzheimer’s or a related dementia, approximately 5,700,000 of whom are American.

Health officials expect that number to rise to 16 million by 2050. And because it’s the sixth leading cause of death in America – the only one in the top 10 that cannot be cured, prevented, or slowed – it demands everyone’s attention.

10 Early Warning Signs and Symptoms of Alzheimer’s

As outlined by the Alzheimer’s Association, they can include:

Memory loss

Inability to plan things or solve problems

Difficulty completing simple tasks

Getting confused about times, dates, and places

Inability to understand spatial relationships and visuals

New problems when it comes to speaking or writing

Forgetting where you put stuff and being unable to retrace steps

Increasingly poor judgement Growing less and less social

Uncharacteristic changes in mood and personality

How About Dementia?

Not unlike Alzheimer’s disease, the most common form of dementia, general dementia is also a progressive syndrome that impairs your cognitive function. That is, your ability to think, reason, remember, and behave properly (if at all).

Many of the symptoms actually overlap with those of Alzheimer’s disease.

Growing by 10 million new cases per year, there are around 50 million people worldwide currently living with dementia… According to the World Health Organization, that’s a figure that we expect to hit 82,000,000 by 2030 and 152,000,000.

Although these numbers are alarming, there are numerous ways to decrease your risk of development Alzheimer’s disease or other forms of dementia – naturally and otherwise. But the possibility of keeping the number of dementia cases to a minimum seems unlikely when so many people are on medications that can increase the likelihood of getting it… (RE READ THAT STATEMENT)

Common Drugs Like Benadryl Linked to Increased Dementia Risk
In March 2015, researchers published a prospective cohort study in JAMA Internal Medicine called “Cumulative Use of Strong Anticholinergics and Incident Dementia.”

The University of Washington and Seattle healthcare system, Group Health, conducted the long-term study which tracked 3,434 men and women who were aged 65 and up, and had no dementia when the study began.

The team accessed every participant’s history of drug use for the previous decade, including both over-the-counter and prescription drugs. Over a 7-year timeline, they followed up with all the participants every two years, during which 797 participants developed dementia (637 of whom developed Alzheimer’s disease).

As researchers looked back on what those 797 individuals took, anticholinergic drugs became the main suspect. The most common anticholinergics participants used were tricyclic antidepressants, first-generation antihistamines, and bladder antimuscarinics.

Compared to those who didn’t take anticholinergic drugs, people who did for as little as three years were 54% more likely to develop dementia.

What Are Anticholinergics?

Usually, these types of drugs are prescribed to treat problems including urinary incontinence, Parkinson’s disease, and chronic obstructive pulmonary disorder (COPD).

Anticholinergic drugs’ main purpose is to block the actions and effects of acetylcholine, a neurotransmitter which causes muscles to contract, activates pain responses and regulates endocrine and REM sleep functions.

It’s just a natural fact of life – as we age, our bodies’ ability to produce acetylcholine decreases. Since the brain actually contains many acetylcholine-producing cells, as Harvard editor Beverly Merz highlights, “blocking its effects can deliver a double whammy to older people.”

Related: NHS outlines over 45 Common Medications Linked to Memory Loss!

If you want to keep your head clear and brain functioning as highly as possible, steering clear of anticholinergic drugs seems ideal.

However, it is important to recognize that the long-term study revealed only a small portion of drugs was interfering with cognitive function. So, please discuss with your doctor if you’re thinking of getting off any prescribed medications.

Experiencing Memory Loss? It’s Not Necessarily Alzheimer’s

There are reversible dementias that, although worrisome, people can treat and even overcome. Some of these problems might surprise you:

1) Delirium
Although this condition seems similar to dementia, the mental changes that occur in delirium happen within days in comparison to months or years. Another key distinction between these two problems is that with dementia, you maintain consciousness; with delirium, you don’t.

2) Depression
People with depression have likely experienced moments of forgetfulness and disorientation. A simple way to tell the difference between depression and dementia is looking at the timeline… Depressed people become depressed first and experience memory-related symptoms later, whereas people with dementia become depressed as a result of their declining cognitive function.

3) Vitamin B12 Deficiency
This crucial deficiency can lead to pernicious anemia, a rare condition associated with confusion, slowness, apathy, and irritability. If you suspect this is the case, see your doctor as soon as possible to make sure your body can even absorb vitamin B12 properly.

4) Thyroid Disease
Individuals with hypothyroidism will likely exhibit dementia-like symptoms. One of the best things you can do is get a thyroid hormone blood test to determine the best possible treatment.

5) Alcoholism
People who are alcoholic can suffer bouts of confusion and amnesia which can mimic the same experiences as someone with Alzheimer’s disease. Although alcoholism can deteriorate the ability to remember and orientate oneself, abstinence and overcoming addiction can help reverse dementia.

Think You Have a Memory Problem?

This Is What You Should Do
Not all memory problems or moments of forgetfulness mean you have dementia! That alone should let you have a sigh of relief. But, if you or someone you think thinks a seemingly small memory problem is getting worse, there are a few things you can try.

First, make an appointment with your doctor and talk about your experience(s) right away. No matter the hold-ups you might have with doctors, they are our best source and can help point us in the right direction.

Second, get some blood tests done to make sure your dementia-like symptoms aren’t being caused by hormone imbalances or nutritional deficiencies such as vitamin B12.

There might even be some prescription medications that could be causing your cognitive lapses. In that case, simply ask your doctor for more details about the medications you’re taking.

Third, examine your diet and lifestyle habits. This could look like cutting out sugar, eating healthy fats, and getting a bit more daily physical activity.

It may be hard to make such habitual changes, but a perfect place to start is to visit the Alzheimer official website and downoad 8-Step Alzheimer’s Prevention Plan to Stop Memory Loss Before It Starts.

Forth, try incorporating natural supplements into your daily diet. These can include science-backed herbal remedies such as ashwagandha, turmeric, gingko biloba, and/or coconut oil!

That was a lot of information…
But, we hope that it answered any questions you may have had.

Dementia is a terrible and currgently incurable disorder that scientists, doctors, and people like you and us have all been affected by.

With the growing number of cases each year, we need to do all we can to foster a healthy and protected brain care.

If everyone plays their part, maybe we can keep this heart-breaking health problem from growing and stop walking into it with our Eyes Wide Shut!

10 Tips on How to Drive traffic to your events using twitter and social media by Diane Shawe

Drive Targeted Traffic to Your events using social media

Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.

For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.

Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.

#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.

On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.

1: Live-Tweeting Tips

  • Keep tweets concise.
  • Avoid splitting a thought into two tweets.
  • Remember to use @[name] when starting a tweet with a name.
  • Tweet your own content—photos, quotes and commentary.
  • Link to books or films mentioned.
  • Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.

2: Showcase Your Services

There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”

3: Generate Product Buzz

Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.

In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.

Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.

4: Capture the Attention of Journalists

Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.

Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant

If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.

5: Connect With Influencers

One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn

Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.

You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.

If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.

To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.

6: Establish a Reputation as an Expert

Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.

7: Create a e-press – influencer Press kit

The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.

8: Create Compelling branded Images

Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.

Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.

9: How to Create a Brand Presence When You’re Not at the Event

You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.

If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.

10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.

Conclusion

Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.

What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!

Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,

Client loyalty is not the same as it use to be and here’s why

Loyalty is not the same as it once used to be. People move on fast and forget faster and the best dis-loyality tool is the mobile phone because it pumps tempting offers and inform them of alternative and your competitor in seconds!

Article by Diane Shawe

Admit it, we all use our mobile phone search tools like our life depended on it.

One of the problems many small businesses face is the challenge to stay current, modern and up to date. The temptations to scale up and expand instead of focussing on their core brand and what they stand for is often erased from any growth plans. For example, although I enjoyed the odd facial a this local beauty salon, I never quite figured out what they really stood for because they seem to offer all sorts of bits and bobs in the salon.. I take many felt the same way…

So I am going to focus on salons at the moment because I think they face a growing challenge each day from the swelling mobile provider.

How about your salon? Sometimes it is tempting to scale up by trying to innovate, hire more and invest in the next best computer systems, but if you take your eye off your brand’s core values, your clients will slowly start to move away from you.

That of course, does not mean you are not to leap from your current situation to the next stage (whatever that might be), but as you do, here are some things worth remembering…

If you don’t know what your salon brand stands for neither do your clients (we do hair is not enough) Perhaps you should consider another way that you can grow stronger and that could be by scaling back to basics.

If you don’t know where you are driving, chances of arriving anywhere is pretty slim

The latest computer systems do not mean higher sales, could have the opposite effect

Here are 5 tips to get you started on the right path to scaling back:

  1. Ugly flyers can give you more than you need to get busy on a Tuesday afternoon and ultimately.
  2. Every quarter, it is wise to unplug, review, reevaluate, then set in goals, visions, and targets.
  3. It is wise to craft your salon message than learn how to communicate with your clients. Use Social media it can be cheaper andvery effective.
  4. If you stop promotions and marketing you will cut the lifeline from your sales so don’t.
  5. If you don’t understand your individual team member’s needs and aspirations you will always be having staff walkouts (their needs is not what you think they are) Keeping your staff happy can bring in more sales.

… so the moral of this message is, when you are thinking about scaling up, remember, it’s not always about expansions and latest technological innovations, think holistically, think outside the box and remember sometimes scaling back will give you the boost you need to eventually scale up.

After all, when you give a cat some cream they purr, keeping your customers and enticing them to sell your exceptional services is worth investing some quality thinking time each quarter and then acting upon it.

Happy scaling back and leaping from this to that onto making your clients happy.

Does Rice Water help grow your hair quicker?

Firstly all hair has a growth cycle, so let’s explore that first

Article by: Diane Shawe

Anagen Phase – Growth Phase
Approximately 85% of all hairs are in the growing phase at any one time. The Anagen phase or growth phase can vary from two to six years. Hair grows approximately 10cm per year and any individual hair is unlikely to grow more than one meter long.

Catagen Phase – Transitional Phase
At the end of the Anagen phase the hairs enters into a Catagen phase which lasts about one or two weeks, during the Catagen phase the hair follicle shrinks to about 1/6 of the normal length. The lower part is destroyed and the dermal papilla breaks away to rest below.

Telogen Phase – resting phase
The resting phase follows the Catagen phase and normally lasts about 5-6 weeks. During this time the hair does not grow but stays attached to the follicle while the dermal papilla stays in a resting phase below.

Approximately 10-15 percent of all hairs are in this phase at any one time.
At the end of the Telogen phase the hair follicle re-enters the Anagen phase. The dermal papilla and the base of the follicle join together again and a new hair begins to form. If the old hair has not already been shed the new hair pushes the old one out and the growth cycle starts all over again.

What are the Benefits of Rice Water for Hair and Skin?

Rice water is no ordinary remedy. Its benefits are backed by modern science. According to a study published in the Journal of Cosmetic Chemists, when you apply rice water to your hair, it can reduce friction between the hair strands as well as improve hair elasticity. It means combing and detangling will be so much easier, and hair breakage a thing of the past.

The amino acids present in rice water, in particular, help in the regeneration of hair and aid faster growth of your hair. Also, rice water contains vitamins B, C, and E, which further help in hair growth.

Another amazing thing about rice water is that it has inositol, a carbohydrate, which repairs damaged hair. Specialised imaging technique shows that inositol stays inside the hair even after rinsing, offering continuing hair protection. These are some of the reasons why rice water is hailed as a super aid to hair growth.

The best way to use rice water to grow hair is to rinse your hair with it after a wash.

What are the main benefits of FUE over FUT Hair Transplant Procedures

ARTICLE BY DIANE SHAWE

Follicular unit transplantation (FUT) is a hair restoration technique, also known as the strip procedure, where a patient’s hair is transplanted in naturally occurring groups of 1 to 4 hairs, called follicular units. Follicular units also contain sebaceous (oil) glands, nerves, a small muscle, and occasional fine vellus hairs. In follicular unit transplantation, these small units allow the surgeon to safely transplant thousands of grafts in a single session, which maximizes the cosmetic impact of the procedure.

Additionally it is recorded that the risk of long term nerve damage, leading to chronic numbness and/or pain in the donor area can be a side effect of the FUT procedure.

Follicular unit extraction (FUE) is a great surgical option for patients who want to restore their hair with minimal discomfort and scarring. FUE is considered by many to be the most refined approach to hair transplantation.

However, with FUE, the follicles are harvested from a much greater area of the donor zone compared to FUT, estimated to be eight times greater than that of traditional strip excision so requires patients to have hairs trimmed in a much larger donor area

FUE provides an alternative to FUT when the scalp is too tight for a strip excision and enables a hair transplant surgeon to harvest finer hair from the nape of the neck to be used at the hairline or for eyebrows.

Follicular unit extraction (FUE) generally has a quicker patient recovery time and significantly lower post-operative discomfort than follicular unit transplantation (FUT).

The verdict

The survival of follicular units upon extraction (FUE) from the scalp is one of the key variables of successful hair transplantation. If follicular units are transected in the extraction process, there is a greater likelihood that they will not survive the transplant, and the hair transplant will fail. While FUT procedures using strip-harvesting of follicular units typically guarantees a large number of non-transected follicular units. It really depends on the client and the overall visual outcome they want to achieve as to which technique they use and how deep their pockets are.

Alternatives

However there are some new non evasive hair enhancement toupee in the market place which provide instant gratification and is easy on the pocket.

If you would like to receive a referral or consultation give us a call.

0121 318 2880 for hair enhancement or training courses.

Hair and Makeup Ideas for this Valentine

Article by Nikki Brown Stylecaster

January felt like an entire year and February has finally arrived– a major feat if you ask us. There’s much to be considered during the shortest month of the year, but more often than not, Valentine’s Day hair and makeup ideas are something that have probably crossed your mind. If not, social media has already reminded you and now, you either could care less or are making plans to woo or be wooed by a bae.

If you’re part of the latter, that may include stepping out of the house and doing anything from a fancy dinner with your special someone to a night out with your other single friends. Regardless of where you’re headed, a face beat to the gawds or hair snatched into a camera-ready ‘do never hurt. To be honest, we’re all for getting dolled up any day of the week, including holidays.

This one is practically synonymous with red lipstick and well, not much else. So instead of sticking to the status quo, we’ve got some seriously stunning inspo that go beyond the basic. From micro-braids tied into a glittery bow to blended-out red eyeshadow, here are some hair and makeup combos we’re this close to trying ourselves.

Neilson Barnard/Getty Images.

Tie It With a Bow

If you’re leaving your makeup neutral like Zoe Kravitz and would rather put more effort–but not too much effort–into your hair, a blinged-out hair bow gets the job done in seconds.

Michael Kovac/Getty Images for Moet & Chandon.

Tall, Long and Sleek

When you want to keep hair out of your face, but still have something to run your fingers through, may we suggest a high ponytail with serious inches, a la Ciara?

Kevin Mazur/Getty Images for Fenty Beauty.

All Pink Everything

Leave it to Rihanna to remind us of the ever-elusive power of a pink lipstick (probably from Fenty Beauty) and tousled hair waves.

Desiree Navarro/Getty Images.

Stunning Shimmer

We can’t think of a better combo than foiled, silver eyeshadow surrounding a set of brilliant brown eyes. Combined with a glossy lip and few coats of mascara and you’re as good as gold.

Emma McIntyre/Getty Images for GLSEN.

Tuck ‘Em Away

We didn’t think Bettie Page bangs could get any cuter, until we saw this textured variation modeled by Yara Shahidi.

Michael Kovac/Getty Images for LACMA.

Blush Lids & Lips

Once you can get over this perfect blunt bob, get into the rosy eyeshadow and matching lipstick against Kiki Layne’s gorgeous brown skin.

Dimitrios Kambouris/Getty Images for Glamour.

Understated Under-Liner

Effortless may just be a pipe dream, but you’ll get pretty close if you throw your hair into some pigtails like Janelle Monae and opt for under-liner, which can be as attention-grabbing as a face full of makeup.

David M. Benett/Dave Benett/WireImage.

Ramp Up With Red

Red lipstick is classic, but why not take it to new heights with matching red eyeshadow and a bit of shimmer just because? Margot Robbie totally gets it.

Daniel Zuchnik/FilmMagic.

Pretty in Peach

Vanessa Hudgens knows the power of Pantone’s color of the year. So much so, that she delivered top-notch beauty goals in head-to-toe coral.

Frazer Harrison/Getty Images.

Classic Updo

A sophisticated updo like Danai Gurira’s will never not look beautiful.

Steve Granitz/WireImage.

Blend It Out

If you’re not into building color on top of color, blend it out instead and pair with a glossy lip like Lili Reinhart.

Kevin Mazur/Getty Images for The Critics’ Choice Awards.

Bejeweled Tresses

How could you not be inspired to dress up like a bonafide queen after seeing Indya Moore in a bordeaux lip and updo accessorized with gold rings?

Steve Granitz/WireImage.

“Effortless” Ponytail

There’s a wide spectrum of effortless, I-woke-up-like-this ponytails out there, but one of our faves is the one that houses lived-in beach waves, like this one on Olivia Munn.

Presley Ann/Getty Images.

Floral Bun

Though we’re always enamored with Lady Gaga’s makeup, there’s no denying the can’t-look-away appeal of this low bun, which resembles the type of flowers you’d get in a Valentine’s Day bouquet.

George Pimentel/WireImage.

Match Your Fashion

When all else fails and your creative muscles need rest, match your outfit to your makeup like Emmy Rossum.

Daniele Venturelli/WireImage.

Messy Curls

The more curls, the better…at least according to us and Amber Heard.

Morgan Lieberman/FilmMagic.

Old Hollywood Glamour

Kristen Cavallari’s shoulder-length, uniform waves are taking us back in time.

Jerritt Clark/Getty Images.

The Classic Half-Up, Half-Down

Kelly Rowland’s light pink lip and half-up, half-down do is a look we’d wear every single day of the year.

10 Ways to Boost your Hair Extensions Business by Diane Shawe

Article by Diane Shawe Author: Extracts from Getting Started in the Hair Extensions Business

Sometimes you find things are going great and then the big slump takes a hold. How can you evaluate what you have done right and where you are going wrong?

Doing a SWOT analysis will give you a true picture of how your hair extension business could or should be running. It is essential to work out why some things are working in your business and why some are

SWOT stands for ‘strengths, weaknesses, opportunities and threats’. It is a well-known term in business and marketing. Performing a SWOT analysis is a very important part of running the business. It must be taken seriously

It is your own audit of your business no matter the size of it and should be done on a regular basis, at least annually. It’s not very complicated but could help keep you ahead of your competitors.

You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.

The results of your SWOT analysis will be the basis for your marketing plans and decisions.

‘What they don’t tell you about getting started in the hair extension business’ summary from page 20 – 35 author Shawe D 2007

1) Form business alliances

Join up with other businesses to help each other build a bigger clientele.

Form an alliance with another business that has the same type of clientele as yours, for instance a business which involves beauty, nails, tanning, or fashion.

You can take this alliance as far as you like. You could set up shop together, or just refer clients to each other. You could do some advertising together and share the cost. Another idea is to hand out gift vouchers for each other. Each gift voucher could be for a free service.

It’s best if you both cater to clients who are at the same end of the market.

There’s not much point in marketing to people who simply can’t afford to come to your hair extension studio or pay for your services.
2. Choosing a Business

Choose a business where the people have the same business ethics as yours and a good database of clients.

3) Network

Throw the occasional cocktail party and invite the surrounding business owners, managers and employees of your choice. If you can build relationships with these people you may gain them as clients. Remember most men have girlfriends or wives and most women have other lady friends also.

They might also refer some of their customers and friends to you. Do this especially with the staff of beauty and fashion shops in your area. They are ideal people to get referrals from.
4) Get Quality Training

There are over 36 different hair extension techniques in the market place. If you really want to plan to be a success in this market, then you have to choose to become totally proficient in several techniques. There are many types of clients out there with varying hair problems, plan to be of service to you target market. Restricting yourself is restricting your potential income.

5) Be Classy (even if your working from home)

It’s best to set your hair extension studio up so that the right impact is made right from the moment the clients make an entrance or you make an entrance. Remember that the more professional the hair extension studio looks, the more you will be able to charge, as you will attract a more up market clientele. I always advise that the overall look must not out way the warmth and welcome of the studio. Clients like to feel relaxed with the staff and environment, not as if they are on show.
6) Flowers at reception or at your home always add a touch of class.

So does a smiling face, which helps to make each client’s, visit a welcoming visit right from the start. You can make the waiting area more impressive by including a great retail area, some hair extension brochures, and a book containing before and after photos. Provide some new, interesting magazines and hair books. Toss the old or torn ones out.
7) Always protect the clients clothing.

There should be a cupboard or rack for coats, or like some hair dressers have, a small dressing room for clients, who are given a gown to wear. This is a great idea as it removes the problem of high collars being in the way and clothes being ruined.

8) Get rid of shabby items.

Make sure there is a place for everything and enough storage space, so that the hair extension studio can be kept tidy. Get rid of the old wraps, used or shabby towels, and worn brushes. Never have dirty combs or tongs lying around. All of these things make a bad impression on clients.
9) No Carrier bags or damaged cases.

If you are mobile don’t turn up with carrier bags or a damaged beauty case. Make sure you are presentable and that your hair looks emaculate.
10) Don’t be afraid to change with the times.

If your hair extension studio starts to look outdated give it a facelift. Invest in the latest equipment. Make sure that the chairs not only look good, but also feel comfortable. If you are mobile make sure your equipment is up to date in line with your techniques.

The most valuable ebook for your hair extension business Click to order

What they don’t tell you Visit www.needahairmakeover.co to view a selection of 1 day courses.

Call us on 0121 318 2880 to discuss our courses we train in over 14 different techniques or if you would like to book an appointment to have your hair extensions done

Undercutting your Hair Extensions Competition


Extracted from Getting Started in the Hair Extension Business by Diane Shawe

If your hair extension studio is a real under-cutter, care will have to be taken to keep costs as low as realistic as possible.

Don’t be shy when it comes to taking money for your services. Charge for the value of the benefits that you offer.

You must put a value on your services; look at your type of clientele, hair extension location, experience of employees, your clients’ needs and, the prices of the competition.

Price is sometimes seen as a sign of quality and value. Price can attract like-minded customers. They think that because your prices are high, the technician in your hair extension studio must be good. If your prices are high, it is important to promote to the high paying customers, the value of your service.

There are a lot of competitors, so low prices alone, might not be enough to keep the low paying customers coming back. Clients who look for bargains are not only looking for low prices, but they want to get great results too.

You must determine how much value you can offer. To be of value to clients, you must know what the clients’ needs are. Understand what benefits they wish to receive, what pain they want to relieve.

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The benefits they want might be a quick service with no waiting, or it could be that they want an expert doing their hair. They might prefer certain products used on their hair, or to know that they can be squeezed in at short notice occasionally.

Their pain might be that they begrudge spending time on their hair, or that they loathe technicians who don’t listen to them. It might be that they just haven’t found the right retail products to use at home.

Profit margins will be low, so a lot of clients will have to go through the hair extension studio, just for you to be able to pay the overheads. It will most likely mean offering fewer services and probably, rushing clients through. Even the employees will have to be paid a low salary.

In some cases, this could mean that the employees are much less experienced than you may like. You really need to decide on what sort of employees you want in your hair extension studio. You will find that the best technicians won’t want to work in a cheap hair extensions studio. Not only would it hurt their reputations, but they wouldn’t work for a low salary.

Your clientele will most likely be bargain hunters who probably won’t spend on retail products either.

Charge by experience
If your employees have exceptional skills or experience, you can charge more. If you promote these benefits well, you’ll find that clients don’t mind paying extra. A lot of clients don’t mind paying for the name, or the prestige.

Some hair extension studios charge by the experience of the hair technician performing the service. As employees reach certain levels of experience, they charge more. This seems to work very well for them.

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BBC News Reports on Alopecia patients call for NHS to fund real hair wigs

People with alopecia want better access to good quality wigs to help with the psychological impacts of the condition

The NHS should fund real hair wigs for people with alopecia and better recognise the psychological impacts, people with the condition have said.

Julie Mees was diagnosed more than two years ago after her mother noticed a bald patch the size of a coin on the back of her head.The hair loss has since worsened, and she will eventually be completely bald.NHS Wales funds wigs for patients with hair loss but they are often made with synthetic hair.

The Welsh Government said health boards were given a list of approved suppliers to choose from for patients who have alopecia, burns or have lost hair because of treatments such as chemotherapy.

They also help patients with fitting and styling.But it is up to each health board how much funding they provide – meaning people in some areas could be offered more to buy a wig than others. Former lecturer Ms Mees, from Barry, said the £50 voucher she was given would only buy a synthetic wig from a specific shop, and she was not able to offset that against the cost of going private. She saved £600 of her own money for a real hair topper – a type of mini wig.

“They give you a voucher to take to a shop for what I call a ‘wiggy wig’… like a fancy dress costume, which look awful and do absolutely nothing for the person’s emotional and psychological needs,” she said. “Your hair is the first thing people see… I’ve always had long hair, it’s part of my identity.

“I’m losing it all and that’s emotionally hard, it’s very difficult.”It’s a case of if you have good finances, you can live life normally.”

Ms Mees added those overwhelmed by the search for good quality wigs could end up paying over the odds, and she had since found a supplier for half the price she originally paid.

Diane Shawe Top Hair Extensions and Hairloss Educator, Consultant and author in two of her recent blogs about hairloss tackled the subject of wigs.

Click to read articles here:

https://academyexpresscourses.com/2017/03/17/20-different-hairloss-conditions-you-should-know-about/

https://academyexpresscourses.com/2018/10/17/benefits-of-silk-base-wigs-and-why-alopecia-chemotherapy-hair-loss-condition-customers-should-use-these-types-of-wigs-by-diane-shawe/

Moira Jones’ 18-year-old son Thomas Barry, from Cardiff, has had alopecia universalis – complete loss of hair from the scalp and body. He started losing his hair when he was 11, and it was gone within three months.

Doctors believe his body is producing an allergic reaction, reacting as though hair is a disease – but no treatment has helped so far.

Ms Jones has paid more than £2,000 for two wigs for her son but neither was suitable. She said she was not helped by the NHS in her search and her son has never been offered counselling.”He was really strong, stronger than everybody else around him,” she added.

Thomas wore two beanie hats – in case one fell off – to hide his scalp during his teenage years, even during sleepovers and in the heat of summer. When he went to Camp America last summer, his hair began to grow back in the sunshine – but fell out on his return to the UK.

While Thomas’ experiences abroad have given him the confidence to go without a hat at university, Ms Jones feels the family should have received more support.

Betsi Cadwaladr, Cwm Taf, Hywel Dda, Abertawe Bro Morgannwg and Aneurin Bevan health boards said they fund two wigs per person annually. They said all suppliers go through a procurement process to ensure quality.

Cardiff and Vale and Powys health boards were also asked to comment. Amy Johnson, from the charity Alopecia UK , said: “For many people with alopecia, wearing a wig is an essential part of managing the psychological impact of losing their hair; those who wear wigs for medical necessity don’t see their wig as an optional luxury.

“The charity hears from individuals who struggle to go to work or school, or even leave the house. There should be provision within the NHS to support individuals with access to suitable wigs.”

Source: ews

Do Hair, Health and Beauty Franchises work?

Trends and Facts About Hair, Health & Beauty Franchises

By Diane Shawe

Looking and feeling one’s best is important to many in the UK, which makes the Hair, Health & Beauty industry essentially recession-proof, as people are continually willing to spend on the prducts and services that make them feel better.

Make-up, hair care services and products, along with beauty treatments have steadily still been purchased.

A 2016 report put health and beauty purchases at 6.1% of all retail sales in the UK.

In a recent report, one-fourth of people aged 19-64 and a third of those over 65 said they had taken one or more dietary supplements during the surveyed period.

That is millions of people in the UK taking supplements on a weekly or daily basis. Health supplements are used to prevent vitamin deficiencies, boost the immune system, build muscle, and maintain overall wellness.

Why are we seeing these trends spoke? Because people are living longer so more emphasis is put into continuing looking and feeling good.

Report Just Out

DUBLIN, Sept. 4, 2018 /PRNewswire/ —

The “Hair Wigs and Extension Market – Global Outlook and Forecast 2018-2023” report has been added to ResearchAndMarkets.com’s offering.

The global hair wigs and extension market is estimated to reach revenues of more than $10 billionby 2023, growing at a CAGR of approximately 9% during 2017-2023.

The growing demand for high-end human-hair extensions and ultra-high-quality synthetic wigs across the European region will create new opportunities for leading manufacturers in the global market. The increase in per capita income and spending power among consumers will boost the revenues in the market.

The global hair wigs and extension market is driven by the rising interest for hair care products among men. The rapid urbanization and rising expendable livelihoods in rising economies such as India and China will boost sales in the global market. The market research report provides in-depth market analysis and segmental analysis of the global hair wigs and extension market by type, material, and geography.

The report considers the present scenario of global hair wigs and extension market and its market dynamics for the period 2018-2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the global hair wigs and extension market.