Category Archives: celeb hair extensions

So Why is Olaplex so good for your hair by Diane Shawe

Inspired By Salons, Proven By Science

Washing and conditioning hair after a perm, colouring, balayage, relaxer or texturing is not enough any more.  The same clients who come into the salon today, want to leave with drastic (healthy) softer, silky hair. Social media and home treatment kits and the daily use of high temperature straighteners, have meant that any salon worth its salt need to invest in OLAPLEX! 

Clients want to go from brown to platinum in less than two sittings had to contend with the dryness and  damage caused to their hair so as to covet platinum blondes, perms, red hair and more, all came with a hefty price. Inspired by the desire salons and hairdressers have to take their clients to the next level, without damage, is why OLAPLEX exists. 

The Olaplex range repairs the 5 types of damage listed below:

• Chemical services such as colouring, perms, relaxers and keratin treatments

• Thermal damage from electrical tools such as straighteners, curlers and hairdryers

• Mechanical damage from brushing, tugging and styling hair

• Environmental damage including the sun and humidity, extreme weather and pollution

• Lifestyle or Physiological changes including age, stress, undergoing medical treatment, hormone changes

What is the hype about?

Non-toxic, vegan and cruelty free, the allure of Olaplex products lie in their proven results and critical acclaim. Used by salon professionals all over the world, Olaplex has been featured in the prestigious pages of Glamour, USA Today, Refinery29, Teen Vogue, Byrdie, InStyle – and many more besides.

The Olaplex range features a whole suite of treatments which have appealed to celebrities, hair professionals and beauty gurus of all ages. And when we say beauty gurus, we mean readers like you.

Why should salons use OLAPLEX?

You’ll notice that the range has a key focus on one word in particular – Bond. From bond building to bond maintenance and smoothing… Olaplex are pretty bond obsessed. Ok, we get it, they’re very sleek and sophisticated products, but there are no classified secrets behind the science here. To explain the importance of the bond obsession, it’s time for a quick introduction to hair biology.

Damaged hair prior to bond repair

Hair is fibre. Composed of the keratin protein, your hair consists of millions of disulfide bonds, which hold the protein structures of your hair shaft together. These bonds can be damaged by high levels of heat, chemical treatments, excessive brushing and environmental exposure. Basically… anything from hair straightener addiction to extreme colour treatment can interfere with the long term health of your hair, as these stressors can damage your hair bonds.

Step in Olaplex. Each product contains the patented ingredient bis-aminopropyl diglycol dimaleate. It sounds super fancy but long story short, this ingredient works on a molecular level to help repair the disulfide bonds in your hair.

Olaplex works on all hair types and textures. If you get your hair coloured professionally, your stylist may have even recommended using Olaplex between salon visits to help nurture your hair after your treatment.

The holy grail of hair is to fix damage, which is where OLAPLEX started. Today, we have a line of 9 products that address rebuilding hair while tackling other hair concerns such as moisture, frizz, and heat protection. Our heritage began in the salons, inspired by the needs of professionals, and has grown to the at-home line we have today because of it. You ask, and we listen. There are no other products other than OLAPLEX on the market that rebuild broken bonds in the hair, period. Only OLAPLEX products can take that bond-building technology and pair it with moisture, smoothing, and protection. 

OLAPLEX has elevated salon services forever, and with more use and heads of hair treated with OLAPLEX, we develop products based on clients’ needs. 

How It Started:

Stand Alone Treatment | Performed in-salon using OLAPLEX Nº.1 and OLAPLEX Nº.2, this treatment is the first, only, and strongest bond-building treatment available. 

OLAPLEX N°0 acts as an intensive repair booster working in tandem with  N°3 to receive your most intense repair. This means 68% more repair & 3x stronger hair when used together. This can be added to hair colour or most chemical treatment.

Introducing the newest product to the range, the no.0 is a professional- inspired treatment that primes hair for deeper repair with the highest dose of patented Olaplex technology of any of their take home treatments. It rebuilds hair bonds, strengthens and protects hair integrity. For best results it is advised to use as the first step in a two-part system with N°.3 Hair Perfector. Use once or twice a week, three if you have severely damaged hair. Apply to dry hair, fully saturating each section and leave on for 10 minutes before applying the no.3 which you leave on for a further 10 minutes

OLAPLEX Nº.1 | (Professional Use) Inspired by these in-salon Stand Alone Treatment, Nº.0 is used as a primer to amplify the bond building. No.1 is meant to mitigate damage during chemical services.

Exclusive to professionals, the Olaplex No.1 Bond Multiplier is a concentrated first salon step that rebuilds broken disulphide bonds and begins the process of preventing damage and repairing hair. Mix Olaplex No.1 with your client’s chosen hair colour, lightener or toner to help prevent hair damage and keep the hair in the best condition possible. Please note that this product isn’t available as a single product and comes as part of the Salon Intro kit. 

OLAPLEX Nº.2 | (Professional Use) When lighten your client’s hair to levels never thought possible before, without compromising the integrity of the hair.

Bond Perfector No. 2 can also be used as a mini bond building treatment and as a cutting lotion.

No.2 finds more single sulfur hydrogen bonds and crosslinks them back together WITHOUT chemicals working against it. So don’t skip it

Exclusive to professionals, Olaplex No2 Bond Perfector works to rebuild and restore broken bonds, ensuring the strongest, shiniest, and healthiest hair possible. Apply to the hair at the back wash after all processing has been completed, leave for 20 minutes and rinse to get the best out of this product.

OLAPLEX Nº.3 Hair Perfector | The first at-home bond building treatment. Repairs the hair internally. The second in-salon step continues to rebuild and restore any remaining broken bonds. REMEMBER: Clients can purchase this as ongoing and aftercare.

Olaplex treated hair

The original take-home treatment is a global bestseller and the product that put Olaplex on the map. No.3 is not a conditioner, it’s an at-home treatment that reduces breakage and visibly strengthens hair, improving its look and feel. It is known to visibly reduce breakage and strengthen the hair, improving the look and feel of all hair types. Perfect to retail on to your clients, it’s advised to use it once or twice a week on damp hair, applying from roots to ends. Suitable for 

OLAPLEX Nº.4 | Bond Maintenance Shampoo maximizes cleansing by repairing the hair and increasing manageability. 

The only shampoo in the range, No.4 protects and repairs hair from everyday stresses such as damage, split ends and unwanted frizz. How? It uses Olaplex’s bond rebuilding technology to repair and cleanse while also imparting moisture, strength, and manageability with every wash. Colour safe and perfect on all hair types, the No.4 Bond Maintenance Shampoo is available to purchase in two sizes. Ideal for salon treatments and selling on to clients for at-home use, we advise you to concentrate on the roots when applying. If required, it can be used daily on your client’

OLAPLEX Nº.5 | Bond Maintenance Conditioner is a bond-building conditioner that moisturizes the hair. 

Ideally used in conjunction with No.4 Bond Maintenance Shampoo, the Olaplex No.5 Bond Maintenance Conditioner restores, repairs, and hydrates without adding excess weight to hair. The highly moisturising reparative formula eliminates damaged frizz for strong, healthy, shiny hair. Perfect on all hair types, the No.5 Bond Maintenance Conditioner is available to purchase in two sizes. Ideal for salon treatments and selling on to clients for at-home use, apply evenly to the ends of the hair. If required, it can be used daily on your client’s hair.

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OLAPLEX Nº.6 | Our answer to the perfect leave-in. Hair repair, moisture, reduced frizz for up to 72 hours and increased manageability. 

The Olaplex No.6 Bond Smoother is a highly concentrated leave-in smoothing cream, which prevents frizz and flyaways in your client’s hair for up to 72 hours. Capable of protecting all hair types, including coloured, coiled and chemically treated; this silky cream strengthens and moisturises hair while also speeding up blow dry times, resulting in hair feeling smooth and silky. Apply a tiny amount of the product into damp or dry hair, focusing on putting it on your client’s mid-length to ends. Comb your client’s hair and then style it as you wish!

OLAPLEX Nº.7 | Bonding Oil is the first oil of its kind to rebuild the hair while protecting against heat to 450ºF, protecting against UV rays, adding shine, increasing manageability, and moisturizing the hair.

The Olaplex No.7 Bonding Oil is a highly concentrated, ultra-lightweight, reparative styling oil dramatically increases shine, adds softness and strength, and enhances all hair types and textures. Ideal for clients who use heat tools daily, the No.7 Bonding Oil provides heat protection up to 450°F/230°C. And that’s not all. This golden bottle also contains UVA/UVB protection, making it perfect for the summer months. All you have to do is apply a few drops to your client’s wet or dry hair before styling. Here’s a bonus: this small bottle is perfect to sell to your clients if they need a treatment to carry around and their hair needs a quick refresh

OLAPLEX Nº.8 | Bond Intense Moisture Mask is OLAPLEX’s newest addition, an intensive moisture mask for all hair types, with bond building. 

The Olaplex No. 8 Bond Intense Moisture Mask is a multi-benefit hair mask perfect for adding moisture, body and shine to all hair types. Infused with Olaplex’s bond-building technology, this mask is scientifically proven to add four times more moisture, twice as much shine and an unbelievable 96% more body than a regular hair mask. Capable of strengthening and repairing the most fragile of your client’s hair, all you have to do is apply the mask on damp hair from the mid-lengths to ends for ten minutes, and then rinse out. Once you see this mask’s more than visible results, your client will want to skip the styling stage!

Can I use Olaplex myself at home?

Looking for a hair makeover?

Olaplex No.3, No.4, No.5, No.6 and No.7 are available to be used at home.

Can I leave Olaplex on overnight?

Yes, you can leave Olaplex No.3 on overnight, but ensure it’s wrapped up so it doesn’t come into contact with your face or eyes.

WHAT’S A BOND?

Our hair contains millions of disulfide bonds.

These bonds give the hair its structure, strength and stability. When disulfide bonds are broken, it results in damage. 

OLAPLEX restores damaged and compromised hair by repairing from the inside out with our patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate.

Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair. 

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10 Health Benefits You Can Gain From Cassava (Jamaican Bammy)

What I did not know about Jamaican Bammy for instance it can help with weightloss and Migraines!

jamaican bammy 10 health benefits
What is Jamaican Bammy?

I have found myself looking back at some of the specially prepared dishes my granma and mum use to prepare to find out if there was any nutritional benefits to them or just trandition.

One of the dishes I remember was fried fish served with Bammy, I found it hard to chew but my grandad and dad seemed to enjoy it immencely.

So what is Bammy?

I found out that it is made from Cassava flour which is made from a root vegitable.

Cassava also call Manihot esculenta

Cassava or scientifically called Manihot esculenta is a type of vegetable root or tubers. Cassava is a food source that is rich in nutrients. Although there are not many devotees.

The carbohydrate content in the tuber is so high that it is third, after rice and corn. Because it has health benefits, cassava is a staple food in various developing countries.

A warning about the process

However, the wrong processing of cassava can reduce its nutritional value because vitamins, minerals, fiber, and starch tend to disappear when cooking.

Cassava in it’s raw state must be cooked properly before consumption, otherwise cassava can cause acute poisoning because of the naturally occurring cyanide content in the raw state.

If not prepared properly, tubers that are rich in carbohydrates can even cause paralysis or death.

With that said, I recommend it is better to buy the flour or flat bread instead of trying to make your own!

Nutrient content in cassava

The most effective way to maintain the health benefits of cassava and the nutritional value of cassava is to boil it.

The nutritional value of cassava for a dose of 100 grams of tuber contains 160 calories of energy, 0.3 g of fat, thiamine 0.087 mg, riboflavin 0.048 ml, niacin 0.854 mg, vitamin B6 0.088 mg, iron 0.27 mg, and zinc 0 , 34 mg

Other nutrients in cassava are as follows: 38.1g carbohydrates, 1.7g sugar, 1.8g food fiber, 1.4g protein, 60g water 27mcg folate 20.6mg vitamin C 16mg calcium 21mg magnesium 27mg phosphorus 271 potassium 14mg sodium.

10 Health Benefits Obtained

The health benefits of cassava are rich in calories, carbohydrates and iron as a good source of energy.

Incorporating cassava into a controlled healthy diet menu has turned out to have many positive effects on health. 

1. Cassava loses Your weight

Cassava which is rich in dietary fiber is the right choice if you can’t wait to lose weight.

Cassava can make you feel full for a longer period of time. Thus reducing the need to constantly snack on food so as to suppress weight gain.

2. Cassava cures migraines

The presence of vitamin B2 and riboflavin in tubers is useful for curing headaches and migraines. Eating cassava can help reduce constant migraine attacks.

The trick is to take 60 grams of roots or cassava leaves and soak them in water for 2 hours then make the juice. This will reduce the severity of your migraine.

3. Cassava improves digestive health

As mentioned above, cassava is rich in dietary fiber which is very beneficial for the body and its function.

Insoluble fiber helps in improving your digestive system by absorbing all the poisons stored in your intestine, and also by reducing inflammation in your digestive tract.

4. Cassava treats diarrhea

The antioxidant properties of the roots can help overcome flaccid stools.

If you suffer from diarrhea, boil the roots in water for one hour and consume them.

This will help to get rid of bacteria that cause stomach problems and reduce the symptoms of diarrhea as well.

5. Cassava improves vision

One of the other main benefits of cassava is that it is beneficial to your eye health.

Consumption of controlled cassava can help your body with the vitamins and minerals needed.

Filled with vitamin A content, cassava can help improve your vision, it can also prevent blindness or poor vision.

6. Cassava heals wounds

The whole cassava plant, namely the stems, leaves and roots are all useful in treating wounds.

Roots can help prevent wounds from becoming infected and speed healing.

7. Cassava cures fever

Cassava can be used to treat mild fever.

When boiled together with cassava leaves, it increases the ability to relieve fever. You can make potions from both of them and drink them to reduce your body temperature.

8. Cassava cleanses worms

Eating cassava can help relieve nematode lice in your stomach and intestines. Cassava roots help remove worms in your intestines and provide assistance.

9. Cassava increases appetite

Carbohydrates and fiber in cassava play an important role in regaining your appetite.

If you feel weak and have no appetite, maybe for emotional or physical reasons, try putting a few pieces of cassava into your menu.

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10. Cassava increases energy

Because cassava is rich in carbohydrates, edible tubers are very useful in instantly increasing your energy.

This helps improve the functioning of your brain and supplies energy.

How to cook Jamaican Bammy

Visit cooklikeajamican.com for more info

Preparation time 15m

Cooking time 15m

1 or 2 Packs of Jamaican Bammy

Jamaican Bammy is best described as a flat bread. It is traditionally eaten with Ackee and Saltfish,  Calaloo, steamed or fried fish.

There are two quick and easy ways to prepare bammy: Toasted in an oven or fried in hot oil. It’s a delicious gluten-free substitute for bread with your meal.

Instructions

1. Soaking: In a shallow dish soak 2 bammy in 1/2 cup of coconut milk or salted water. Pour half the liquid over bammy; flip bammy and pour the rest of the liquid; let stand for about 5 minutes. Note if you are using canned coconut milk dilute milk 50:50 with water

2. Toasting: Broil both sides of bammy until toasted. Cut open and spread inside with butter while still hot

3. Frying: Fry both sides of bammy in hot oil until golden brown. Cut in quarters

Great for Vegitarians

Vegetarian Recipe

• 1 packet(s) Grace Coconut Milk Powder

• 2 1/2 cup(s) water

• 2 stalk(s) escallion

• 3 clove(s) garlic

• 2 medium carrots

• 3 whole bammies

• 6 large okras

• 2 sprig(s) thyme

• 6 whole pimento berries

• 1 small green scotch bonnet pepper

• 1 packet(s) Grace Cock Soup Mix

Vegetarian Steamed Bammy Directions

• Rehydrate Grace Coconut Milk Powder with water and bring to a boil.

• Beat escallion, chop garlic, dice carrot, cut each bammy into 4 pieces and okras in halves.

• Add seasoning and carrots and steam for about 5 minutes then add bammies and okra.

• Sift in seasoning from the Grace Cock Soup Mix.

• Stir well, cover and steam for a further 10 minutes.

Where to buy online

This is what the pack looks like. There are 2 flatbreaded in each pack

Bammy (Cassava)

You can also shop on amazon.

How to Do Butterfly Locs by Diane Shawe

Checkout my 1 minute tutorial on how to do butterfly locs that won’t unravel.

1 minute tutorial on how to install butterfly locs

Butterfly Locs are like the perfect mix of goddess locs and passion twists. The messy, bohemian style is ethereal, low maintenance, and very natural looking. For those of us that want a style that changes over time, doesn’t require much fuss to make it work, and celebrates curls and coils while still protecting our own hair, this style may be for you.

What Type of Hair to Use and How Much

Depending on how long your natural hair is and how long you want your locs to be, you may need two types of hair. If you  want locs that aren’t longer than your own hair, you’ll need need roughly 6-8 packs of some type of water wave or marley hair in 22-28 inches. This hair is curly and bouncy and that’s what will give you the characteristic loops that give Butterfly Locs their name.

Maintenance & refreshing Butterfly Locs

Keeping your style well maintained and your scalp healthy is a very important part to having a protective style. Make sure your hair is washed, deep-conditioned and well moisturised before installing the locs, and you’ll also need to do periodic maintenance with this style.

Keep leavein spray conditioner on hand to keep your scalp  moisturised. Try a non oily brand so you don’t get any flaky buildup in the hair between the fake hair.

Use mousse to keep flyaways at bay and to give your Butterfly Locs a “finished” look.

You may need to re-wrap a few locs here and there, and use some edge control on new growth.

Can you wash Butterfly Locs?

The short answer is yes, you can wash Butterfly Locs, but  most people focus on keeping their scalp clean. There are some really good dry shampoos out in the market place now that are not white powder based.

Try not to keep them in longer than 6 weeks

About us

At Need a Hair makeover hair extensions and hair loss specialist salon we can help make your dreams come true.

Accredited by the Good Salon Guide as a top Hair Extensions Artist, we recognise how important your hair is to you.

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We also work with models, actors, brides, wedding and prom hair group booking. Treat and disguising hair loss caused by medication, health issues or chemical damage.

Our makeovers can also include facials, contouring makeup, nail extensions, hair conditioning and photo.

We also have a private room for those who prefer to be treated exclusively, we take all major debit and credit cards, you can book appointments online

Just give us a call or visit our website http://www.needahairmakeover.co

Get s quote
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Other links
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Training
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Social Media
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Publications
Diane Shawe Author of ‘Getting Started in the Hair Extensions Business’ and ‘How Hair Extensions are Sourced Treated and Graded’

Accreditation
http://www.goodsalonguide.com/salons/need-a-hair-makeover-hair-extensions-and-hair-loss-specialists

Blog & Podcast

https://www.needahairmakeover.blog
Anchor https://anchor.fm/diane-shawe-podcast

Press Releases
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Salon Awards winner 2020

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Courses and chatbots
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Top 10 #HairExtensions Makeover 2021 Take a look at a variety of Before and After #Makeovers by @needa_makeover  https://bit.ly/3tlZ4aK

Take a look at one of our recent #hairextensions makeover on short hair https://youtu.be/3v3LIAUsnFM

Look what happened when we had to work on dull, short, damaged hair https://youtu.be/KaWlk3a3F8Y

Top 7 Reasons for #investing in a #HairExtensions and #Hairloss #franchise  by #DianeShawe Would you like to open your own high profile Salon? Talk to us https://bit.ly/374TJLX https://bit.ly/3xdbSn3

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The Secret of How Rock Star Advisors can Help Your Business Grow by Diane Shawe


A lot of people refer to them as Influencers today but here’s a little secret that can help you raise your status or even attract funding to help you successfully grow your business, So what’s the secret? find and
leverage mentors and advisors.

You might think this is odd and not doable, but think about it, this is a win win senerio.

So, who or what are advisors?

Advisors are successful people that you respect and that agree to help your company. Advisors are generally successful and/or retired executives, business owners, service providers, professors, or others that could help your business.

Advisors generally will not cost you any money (you don’t pay them), although I do recommend giving
them stock options to incentivise them to contribute as much as possible. But one of the benefits to them is that they also need referrals and new clients.

Getting advisors is not a requirement for raising money, but they have multiple benefits as follows:

  1. Practice: if you can’t successfully pitch an advisor to invest time in your business, then you’re not
    going to successfully pitch anyone to invest money in your business. So, practice your pitch on
    prospective advisors first, and use that practice to perfect it.
  2. Connections to capital and more: as successful individuals, advisors often have the ability to
    invest directly in your company; and/or they tend to have large, high quality networks of
    individuals they can introduce you to. Likewise the right mentors and advisors can connect you with
    key strategic partners, employees and customers.
  3. Credibility: having quality advisors gives your company instant credibility in the eyes of investors,
    partners, customers, etc., can build enormous credibility.
  4. Operational success: Having Advisors with whom you can discuss key business matters as you grow your venture will help ensure you make the right decisions,
    particularly if they have encountered and dealt with the same challenges already in their careers.

Business Planning & Finance

We assist startups or established businesses to generate a business plan and projections. We then help them to raise any finaces to help setup or expand their business.

http://www.virtualpersonalassistance.com/express-business-plan-fundraising. . .

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Deconstructing the Different Embedded Component of Racism – What we really need to Understand by Diane Shawe M.Ed

I was five years old when I first heard the phrase or taunt ‘Blacky’ I had played with all my neighbours on the street and in the garden when I was little, looking back my neighbours were black, white and asians. We use to love playing tick. My mum picked me up from my new infant school and I asked her what was a blacky.

She politely asked me were I had heard the phrase and I told her some kids were calling us it at school. She said to take no notice and focus on learning and doing as the teacher said. So I did, but for the next 7 years I could now describe all the various ways I was racially profiled, abused and taunted by both teachers and my classmates without realising it back then. I can now on reflection ask ‘How did that white young child understand to start calling me blacky when I didn’t even know they were white or indeed that I was black? I just saw Jane who was my best friend, she had freckles and ginger hair.

In view of this whilst conducting my mini research for this article, I began to understand that simply making throw away statements as to what racism is and peoples assertion that it may or may not be stamped out was coming from a place of pain, helplessness, denial or plain historical orchestrated planning.

One thing we can all agree on is that racism is alive, it is fed, it has been modernised, debated clinically, psychologically, intellectually, emotionally from generation to generaion.

Contrary to a dictionary definition, racism, as defined in social science research and theory, is about much more than race-based prejudice—it exists when an imbalance in power and social status is generated by how we understand and act upon race.

The UN does not define “racism”; however, it does define “racial discrimination”. According to the 1965 UN International Convention on the Elimination of All Forms of Racial Discrimination

The term “racial discrimination” shall mean any distinction, exclusion, restriction, or preference based on race, colour, descent, or national or ethnic origin that has the purpose or effect of nullifying or impairing the recognition, enjoyment or exercise, on an equal footing, of human rights and fundamental freedoms in the political, economic, social, cultural or any other field of public life.

UN Racial Discrimination 1965

Racism exists when ideas and assumptions about racial categories are used to justify and reproduce a racial hierarchy and racially structured society that unjustly limits access to resources, rights, and privileges on the basis of race. Racism also occurs when this kind of unjust social structure is produced by the failure to account for race and its historical and contemporary roles in society.

So with this in mind, when the slogan ‘Black lives Matter’ descended into competing factions like ‘Blue lives Matter’ or ‘All lives Matter’ I became a little confused as to why visually seeing a unarmed, handcuffed man’s life being snuffed out in broad daylight by an appointed officer sworn in to defend all people, along with insurmountable evidence going back hundreds of years starting from yesterday could then generate competitive slogans in retaliation to minimise what we all saw and witnessed as being equal to everything else?

I then discovered that racism in itself is not a simplified one paragraph statement in a dictonary, it’s not about setting up a Diversity department with one member of staff having no power to affect real change from the board of dircectors, investors, recruitment and legislation.

From Race transitioning into racism, oppression, cruelty and suppression this little child has grown up to be a sophisticated adept monster.

So began my education into the 7 forms of Racism which I have best summarised below (reminds me of the 7 deadly sins)

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The 7 Forms of Racism

Racism takes seven main forms, according to social science. Rarely does any one exist on its own. Instead, racism typically operates as a combination of at least two forms working together, simultaneously. Independently and together, these seven forms of racism work to reproduce racist ideas, racist interactions and behavior, racist practices and policies, and an overall racist social structure.

Representational Racism

Depictions of racial stereotypes are common in popular culture and media, like the historical tendency to cast people of color as criminals and as victims of crime rather than in other roles, or as background characters rather than as leads in film and television. Also common are racial caricatures that are racist in their representations, like “mascots” for instance or the “Angry Black Women” for instance.

The power of representational racism—or racism expressed in how racial groups are represented within popular culture—is that it encapsulates a whole range of racist ideas that imply inferiority, and often stupidity and untrustworthiness, in images that circulate society and permeate our culture. While those not directly harmed by representational racism might not take it seriously, the presence of such images and our interaction with them on a near-constant basis helps to keep alive the racist ideas attached to them.

Ideological Racism

Ideology is a word that sociologists use to refer to the world views, beliefs, and common sense ways of thinking that are normal in a society or culture. So, ideological racism is a kind of racism that colors and manifests in those things. It refers to world views, beliefs, and common sense ideas that are rooted in racial stereotypes and biases. A troubling example is the fact that many people in American society, regardless of their race, believe that white and light skinned people are more intelligent than dark-skinned people and superior in a variety of other ways.

Historically, this particular form of ideological racism supported and justified the building of European colonial empires and U.S. imperialism through the unjust acquisition of land, people, and resources around the world. Today, some common ideological forms of racism include the belief that Black women are sexually promiscuous, that Latina women are “fiery” or “hot-tempered,” and that black men and boys are criminally oriented. This form of racism has a negative impact on people of color as a whole because it works to deny them access to and/or success within education and the professional world, and subjects them to heightened police surveillance, harassment, and violence, among other negative outcomes.

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Discursive Racism

Racism is often expressed linguistically, in the “discourse” we use to talk about the world and people in it. This kind of racism is expressed as racial slurs and hate speech, but also as code words that have racialised meanings embedded in them, like “ghetto,” “thug,” or “gangsta.” Just as representational racism communicates racist ideas through images, discursive racism communicates them through the actual words we use to describe people and places. Using words that rely on stereotypical racial differences to communicate explicit or implicit hierarchies perpetuates the racist inequalities that exist in society.

Some Comedians often paint a picture to a wide audience. Study has shown that storytelling can form the most embedded images into the subconscious mind, wrap that into laughter another very powerful emotional tool to stimulate memory and feeling, it is easy to see that monkey joke being repeated time and time again for instance. It is viewed as harmless by the presenter because it was packaged as a joke by a well known commedian.

Interactional Racism

Racism often takes an interactional form, which means it is expressed in how we interact with each other. For example, a white or Asian woman walking on a sidewalk may cross the street to avoid passing closely by a black or Latino man because she is implicitly biased to see these men as potential threats. When a person of color is verbally or physically assaulted because of their race, this is interactional racism. When a neighbor calls the police to report a break-in because they do not recognise their black neighbour, or when someone automatically assumes that a person of color is a low-level employee or an assistant, though they might be a manager, executive, or owner of a business, this is interactional racism. 

Hate crimes are the most extreme manifestation of this form of racism. Interactional racism causes stress, anxiety, and emotional and physical harm to people of color on a daily basis.

Institutional Racism

Racism takes institutional form in the ways that policies and laws are crafted and put into practice through society’s institutions, such as the decades-long set of policing and legal policies known as “The War on Drugs,” which has disproportionately targeted neighborhoods and communities that are composed predominantly of people of color. Other examples include Stop-N-Frisk policy that overwhelmingly targets black and Latino males, the practice among real estate agents and mortgage lenders of not allowing people of color to own property in certain neighborhoods and that force them to accept less desirable mortgage rates, and clerks and judges automatically assuming that the presence of a black person in court must be a defendant and not a solicitor or barrister. (recently reported)

Institutional racism preserves and fuels the racial gaps in wealth, education, and social status, and serves to perpetuate white supremacy and privilege.

Structural Racism

Structural racism refers to the ongoing, historical, and long-term reproduction of the racialised structure of our society through a combination of all of the above forms. Structural racism manifests in widespread racial segregation and stratification on the basis of education, income, and wealth, the recurrent displacement of people of color from neighborhoods that go through processes of gentrification, and the overwhelming burden of environmental pollution borne by people of colour given its proximity to their communities. Structural racism results in large-scale, society-wide inequalities on the basis of race.

We can see this when local areas that have enjoyed house prices being maintained and an assumption made that having ethnic people move into the area automatically result in house prices going down. But on the other hand a run down area could be rejuvenated automatically as soon as white people move in forcing residents who have been deprived for years to move out.

Systemic Racism

Many sociologists describe racism in the U.S. and U.K as “systemic” because the country was founded on slavery and racist beliefs that created racist policies and practices, and because that legacy lives today (more so in the U.S) in the racism that courses throughout the entirety of our social system. This means that racism was built into the very foundation of that society, and because of this, it has influenced the development of social institutions, laws, policies, beliefs, media representations, and behaviors and interactions, among many other things. By this definition, the system itself is racist, so effectively addressing racism requires a system-wide approach that leaves nothing unexamined.

But here is the cunnundrum, when what is seen as the norm to white people who have only known to do what they have been doing all along, when they believe their model is already superior and any alternate model from which to compare in order to modify would diminish their position, I would go as far as to say it would be like asking a fish to fly when its only experience has been to swim in water. The fish could end up experiencing stress and trauma or even fear. All of these emotions have a reactionary response, not dissimilar to the person being continuously discriminated against as described above.

Here me out here… However according to Darwin’s Theory of Evolution man evolved from fish and became acquainted to both Land, Sea, Air and Fire. An intelligence beyond all other creatures on earth. All around the world we can now see evidence of what man can create and sadly what he can destroy.

Sociologists observe a variety of styles or types of racism within these seven different forms. Some may be overtly racist, like the use of racial slurs or hate speech, which some people have identified and tried to be political correct whilst others use it to hurt and hammer home their pain, fright or anger.

There are some policies that intentionally discriminate against people on the basis of race. Others may be covert, (but isnt the act of covert implying complicitness?) kept to oneself, hidden from public view, or obscured by color-blind policies that purport to be race-neutral, though they have racist impacts.

While something may not appear obviously racist at first glance, it may, in fact, prove to be racist when one examines the implications of it through a sociological lens or the feedback and complaints presented by the reciepients.  If it relies on stereotypical notions of race and reproduces a racially structured society, then it is racist.

Due to the sensitive nature of race as a topic of conversation some have come to think that simply noticing race, or identifying or describing someone using race, is racist. Sociologists do not agree with this. In fact, many sociologists, race scholars, and anti-racist activists emphasise the importance of recognising and accounting for race and racism as necessary in the pursuit of social, economic, and political justice. (We must however agree that the earth contains different races and that will not change unless we destroy ourselves)

Both sides of the isle often digs in because they are operating from fear. We see the oppressor become more erratic and seek to use the legal system, government, army or commercial power to justify and repackage their unfair practices whilst crushing modernisation and equality by all means necessary using disinformation to divide and sow mistrust.

What are we evolving into? Is it so painful and unjust to want to see the whole world share in our further evolution economically, geographically, socially, environmentally, policically or religiously?

With over 7 billion consumers on this planet perhaps to be serviced by almost 2 billion suppliers, designers, developers, farmers, educationalist and health specialist the list goes on why does a few elite societies prefer to move us towards destruction because they are apposed to equality and human dignity?

We have the luxury of history, it has shown us time and time again the fall of hugh empires imploding because the rulers have abused their fellow man, become corrupt, greedy, uncaring and cruel. Surely we can do better and not repeat history.

So if both parties are blinded by the ‘I lose you gain’ principles one has to ask, is Racism taught and if so who is doing the teaching?

There is more than enough for everyone to enjoy

The definition of insanity is doing the same thing over and over again and expecting a different result

Albert Einstein

So where do we go from here? There are two side to every coin, one side could not exist without the other. What I find troubling is there are some people who want to do the same thing over and over again to achieve exactly the same result as before. A chilling thought.

Coronavirus Lockdown Drives Rise in Online Micro Start-ups Amid Fears For Job Security

It’s hard to be excited when talking about today’s coronavirus pandemic, when millions of people have been infected. 

However, various research around the UK like GoDaddy shows the coronavirus pandemic has been a massive boon to entrepreneurship. And this could help our economy both recover and thrive for years to come.

But while jobs have suffered, new micro business startups have skyrocketed.

The government commendably offered a number of startups and etablished busiesses a lifeline at the peak of the crisis, but despite the slowly improving funding picture, we are now starting to see the pent-up effect of the pandemic on UK businesses.

Government support has artificially kept companies afloat and delayed the true impact. but with the second lockdown to non essential businesses we are only now starting to see more severe damage to UK businesses that could puts the survival of an entire bricks and mortar business generation of innovative companies at risk.

Learn how to start a online business properly

Will the Start Up Trends in 2020 continue through 2021?

A survey of 1,000 GoDaddy customers found 15 per cent of new UK entrepreneurs had made the leap due to job loss or furlough

UK workers have been turning to starting their own companies in unprecedented numbers as fears over job security have spurred a new wave of entrepreneurs.

The “State of the Nation” review, compiled by the group GoDaddy, showed there had been a 14 per cent increase in micro-businesses, start-ups with nine or fewer employees. They have experienced a 62 per cent increase in new UK customers and this is only one domain provider.

How many people actually have any desire at all to become the start ups of tomorrow?

There are, on average, 18,100 searches per month in Google UK for “how to start a business” based on data from kwfinder.com

This has surged in recent months with Google Trends predicting that January 2020 will demonstrate the highest number of searches since records began in 2004 for this query in the UK (by quite some way)

Click to enrol http://bit.ly/3fc4nnR

So what’s are we witnessing happening?

We are witnessing a few interesting events. “First, we are seeing unemployed workers starting their own businesses. Realising they need to be responsible for their own financial destinies, these micro entrepreneurs are opting out of the traditional workforce to start their own companies. Secondly, we are seeing virtual employees launching their own businesses.”

With 96 per cent of all UK enterprises identified as “micro-businesses” this sector could play a key role supporting an economic recovery.

With regards to the latter trend, Diane says “I think the mindset for many has become ‘if I’m going to ditch the office, why not ditch the boss too?” And many new work-from-home employees have now gained one to three hours per day as their commutes have been eliminated. Some have been using this time to develop their business plans and launch their own online companies.”

The GoDaddy Figures also revealed encouraging levels of confidence and resilience – 85 per cent were confident that their businesses would continue, with third of these expecting their businesses to thrive.

This was supported by 70 per cent who believed their businesses would recover fully within 12 months.

This was despite 38 per cent of the UK’s smallest businesses being forced to close on temporarily, and almost three-quarters having lost revenue (72 per cent), due to Covid-19 restrictions.

Micro-businesses also still planned to keep up business spending, with 29 per cent confirming that they would continue to invest in their ventures and one in 10 planning to invest more in the companies over the next three to five years

“Government initiatives alone are not sufficient to support startups most in need of funding and cashflow in the current economic climate. It’s possibly the growth of micro businesses that will provide the innovation and jobs that will drive the UK’s economic recovery, and they need urgent support.”

You can use Laybuy to pay for your courses

So How Can We Help and What is our Advice?

Don’t rush into anything because you could possible Get Scammed! If you want to start and grow a profitable online  business then we recommend you take a quick course on ‘Starting a Online Business’. Without going over board you NEED to consume and LEARN every page of this work book.

Within the pages of this work book is the blueprint to building an online  business from scratch…Its CPD accredited so this is proof!

And we’ve laid it out as easy as possible…even 11 year olds can follow along! (and by the way there is a growing number of online child millionaires)

So if you want to


• learn the correct way,
• Explode your knowledge,
• Learn how to Find a niche,
• Learn how to Evaluate market viability,
• Learn how to Conduct market research,
• Learn how to Conduct competitive analysis,
• Learn online business laws,
• Learn how to Analyse your target market,
• Learn how to source products
• Learn how to choose the right ecommerce platform
And more…

By following the strategy outlined in each module – you’ll learn how to launch and grow an organic profitable online business with minimal risk!

I know it sounds too good to be true…

But you’ll see why once you devour our work book course, (Which has to be done in 4 weeks with an accredited certificate to follow)
you can begin setting up a website, mobile presence, and storefront and give your visiting clients confidence that you truly prepared for your new micro business. Click to enrol http://bit.ly/3fc4nnR

So if your thinking of setting up a online business, learn everything you need to know Plan to succeed so you don’t end up in the online business startup graveyard.

ABOUT VIRTUAL PERSONAL ASSISTANCE SERVICE

We provide a suite of services for Small and Medium size businesses to help them Setup or expand by  learning,  executing a business plan for focus, raising finance and market tools like an effective google verified website and introducing artificial intelligence chatbots to generate quality business leads. We think of ourselves as your Virtual Personal Assistance who will help streamline your business development.

Looking for help to get a job or promotion, start a business or market your business effectively. check out our range of services http://bit.ly/3jObWBL

About Diane Shawe

Get my books on Amazon or Google Books

Diane Shawe is author of several books on Amazon and Google Books.

The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. Get your copy today.
http://amzn.to/3945Njd

Covid 19 is changing the way many think about work

Start a Gel Nail Business from home in less than a Week by Diane Shawe

Start your own Nail Business

Acrylic and gel nails are the flawless solution to chip-free, freshly polished nails that last for weeks on weeks. In today’s blog post, we will be explaining why now is the time to Set up your own Nail Extension Business.

Our CPD Nail Technician Course is the perfect launchpad to get you on your way to becoming a certified nail technician which can lead you to a number of different avenues within the nail extension industry from being able to successfully set up your own freelance nail business to being able to rent a station in a beauty salon to carry out nail treatments.

CPD Accredited Courses

A Continued Professional Development Nail Technician course runs for in two parts and goes through the steps on nail artistry and the anatomical elements of nail care such as:

Part One: Theory Course 2 weeks

Health & Safety considerations & regulations

Hygiene & preparing the client, treatment room & trolley

Anatomy & physiology: structure of the skin, the structure of the nail 

Nail diseases & disorders

Client consultations / contra-indications

Manicure & Pedicure

Marketing your Business

This will be completed as a home theory study with the help of our Virtual tutor.

There will be practical and written assignments which have to be completed in the students own time before attending the 1 day practical training course.

Part Two: 1 Day Practical Nail Course

This will consisit of working on a training hand where you will learn how to prepare the nails, apply nail tips, blend nail tips, the different nail shape, apply acrylic and shape, apply gel and cure, how to use electric and manual files, how to apply nail polish or gel and cure under UV Light

http://www.all-about-hair-extensions.com/enrolment-form

Need a Hair Makeover Hair Extensions Salon achieve Finalist in 3 Categories Second Year in a Row!

A local Dudley salon owner has been nominated for the second year running as a finalist in not one or two but three categories.

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon West Midlands has been named as one of the Midlands top salons after being announced as finalist in three categories for the Salon Awards  2020.

Best Salon https://www.salonawards.co.uk/best-salon-finalists-2020/

Awards Ceremony on 12th December 2020

Best Customer Experience https://www.salonawards.co.uk/best-customer-experience-finalists-2020/

Best Salon for Hair Extensions https://www.salonawards.co.uk/best-salon-for-hair-extensions-2020/

The salon which is renowned locally, now awaits the awards ceremony in December, to see if they have been crowned the overall category winner.

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon impressed the judge’s thanks to its commitment to meeting customer needs, making their mark as a new business locally, providing an exceptional range of hair extensions techniques to new clients and for their exception salon design and interiors.

Commenting on the result, Diane the owner said; “To be named as a finalist in not just one but three categories for the second year highlights how hardworking and commitment can pay off. With hundreds of entries for each category and a panel of judges that excel at looking for the finer details, just to make the shortlist is an outstanding achievement. What also makes it more important is the fact that we have also had to deal with a pandemic and closure.”

Visit http://www.needahairmakeoverfranchise.co.uk

The Salon Awards celebrate and acknowledge the success of the most creative, dynamic and innovative hair salons, hairdressers and barbers across the country through county awards events.

As a hair industry professional, these businesses are part one of the most exciting business sectors, and this is an opportunity to be recognised professionally for the great work that they do in there home county.

Download your copy from amazon or Google books

To find out more about their services  products and what they won visit:

http://www.needahairmakeover.co
http://www.needahairmakeoverfranchise.co.uk
http://www.hairextensionstraining.academy

Download our course prospectus today

New Face Covering Guideline Sept 24th 2020 and Enforcement measures in UK

A quick and clickable overview during Covid 19 Pandemic 2020

When and where to wear a face covering

There are some places where you must wear a face covering by law. Different rules exist in different parts of the UK about which you can find out more on the relevant regional websites:

  1. What a face covering is
  2. When to wear a face covering
  3. When you do not need to wear a face covering
  4. The reason for using face coverings
  5. How to wear a face covering
  6. Face coverings at work
  7. Buying and selling face coverings
  8. Making your own face covering
  9. Maintaining and disposing of face coverings

In England, you must wear a face covering in the following indoor settings (a list of examples for each is included in the brackets):

  • public transport (aeroplanes, trains, trams and buses)
  • taxis and private hire vehicles (PHVs)
  • transport hubs (airports, rail and tram stations and terminals, maritime ports and terminals, bus and coach stations and terminals)
  • shops and supermarkets (places which offer goods or services for retail sale or hire)
  • shopping centres (malls and indoor markets)
  • auction houses
  • premises providing hospitality (bars, pubs, restaurants, cafes), except when seated at a table to eat or drink (see exemptions) from 24 September
  • post offices, banks, building societies, high-street solicitors and accountants, credit unions, short-term loan providers, savings clubs and money service businesses
  • premises providing personal care and beauty treatments (hair salons, barbers, nail salons, massage centres, tattoo and piercing parlours)
  • premises providing veterinary services
  • visitor attractions and entertainment venues (museums, galleries, cinemas, theatres, concert halls, cultural and heritage sites, aquariums, indoor zoos and visitor farms, bingo halls, amusement arcades, adventure activity centres, indoor sports stadiums, funfairs, theme parks, casinos, skating rinks, bowling alleys, indoor play areas including soft-play areas)
  • libraries and public reading rooms
  • places of worship
  • funeral service providers (funeral homes, crematoria and burial ground chapels)
  • community centres, youth centres and social clubs
  • exhibition halls and conference centres
  • public areas in hotels and hostels
  • storage and distribution facilities

You are expected to wear a face covering before entering any of these settings and must keep it on until you leave unless there is a reasonable excuse for removing it. More detailed advice on the application of these requirements in different settings can be found in the government’s guidance for working safely.

https://g.page/needahairmakeover

You should also wear a face covering in indoor places not listed here where social distancing may be difficult and where you will come into contact with people you do not normally meet.

Face coverings are needed in NHS settings, including hospitals and primary or community care settings, such as GP surgeries. They are also advised to be worn in care homes.

The Department for Education (DfE) has updated its guidance on the use of face coverings for schools and other education institutions that teach people in years 7 and above in England.

Enforcement measures for failing to comply with this law

Premises where face coverings are required should take reasonable steps to promote compliance with the law.

The police can take measures if members of the public do not comply with this law without a valid exemption and transport operators can deny access to their public transport services if a passenger is not wearing a face covering, or direct them to wear one or leave a service.

If necessary, the police and Transport for London (TfL) officers have enforcement powers including issuing fines. From 24 September this will be £200 (reduced to £100 if paid within 14 days) for the first offence.

Repeat offenders receiving fines on public transport or in an indoor setting will have their fines doubled at each offence.

After the first offence, there will be no discount. For example, receiving a second fine will amount to £400 and a third fine will be £800, up to a maximum value of £6,400.

Let’s help keep each other safe

Why a New Training Needs Analysis is Required To Manage Over Whelmed Remote Workers by Diane Shawe

Here’s Help for the bosses on how to help staff to manage stress when working remotely after and during the coronavirus outbreak by restructuring there training needs analysis.

Order your course today

When you (the boss or your board members) think about thriving in a digital world, you probably think first about technology. It’s evolving so fast that your business constantly has to adapt. But the greatest challenge is not the tech itself: It’s developing a knowledgeable, strategically adept, cognitively flexible, and proficient workforce.

You want people who can command artificial intelligence, analyse data, invent and apply solutions on the fly, and slide effortlessly into new roles as needed.
All the while, they should keep their skills sharp with mobile apps and online self-taught courses. Ideas should flow from all corners of the company, whether from full-time managers or a pool of gig workers who jump in when work heats up.

The demand for a more talented workforce goes beyond adapting to the new digital world. CEOs of fast-moving organisations – enterprises with bold strategies, innovative cultures, inclusive workforces, and great expectations – need highly skilled people.

Unfortunately, in nearly every industry, the best talent is in perilously short supply. At the 22nd Annual Global CEO Survey, 79 percent of chief executives around the world said that a lack of key skills threatens their business growth. Retailers need interface designers who understand customer experience. Banks and insurance companies need data visualisation experts. Energy, automotive, and industrial companies need team leaders who can manage interoperable platforms.

Helping remote workers draw a line between work and timeout

Just about everyone is looking for employees adept in robotic process automation, materials science, or simulations with machine learning that can predict outcomes and streamline processes.

They also need people who can master softer skills, such as managing teams effectively, gaining trust, working across boundaries, or applying neuroscience findings to increase their own stature and influence.

Upskilling is part of the answer. But you also need to rethink your jobs: redesign the workflow, combine some positions, add others, and probably eliminate some. You need to be more creative in finding and onboarding people, including through acquisitions, partnerships, gig economy–style freelancing arrangements, and talent pools oriented to flex work.

Finally, you must fill your enterprise with opportunities for continual self-renewal via modern learning strategies and digital technologies, so that becoming adept in new technologies is just part of everyday life.

Many business leaders realise that they can’t just hire the workforce they need. There aren’t enough prospective recruits, and the expense would be enormous. Instead, companies must upskill their existing employees or members of their communities.

This means expanding people’s capabilities entrepreneurial thinking, employability, often using adult learning and training tools, to fulfill the talent needs of a rapidly changing economy. But the old training needs analysis does not sit well in this every changing cog and an increasing number of remote workers.

A remote workforce transformation brings all these elements together, oriented specifically to your organisation. Your initiative must be led directly by the CEO and the other top executives of the enterprise, because your company’s success depends on the ability and commitment of all your employees.

In a successful initiative, you’ll do more than approve a budget and hold the leaders accountable; you’ll take part in the learning efforts yourself, engage in teaching others, and use this transformation as a genuine opportunity to improve your own skills and those of your direct reports.

Online, Workbooks, Zoom Training available now

Because no two organisations have the same circumstances, there is no single recipe to follow. But together, the 10 principles below can help you ready your company’s remote workforce for the future.

  1. Focus on a few concrete business outcome
  2. Foster emotional commitment
  3. Design a compelling experience
  4. Start with the highest-impact roles
  5. Change behaviour first
  6. Promote citizens led wellness groups
  7. Plan and commit to a comprehensive journey
  8. Engage with cultural influencers
  9. Include everyone but the unwilling
  10. Track results and course

Visit https://www.virtualpersonalassistance.com/training-courses-store