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How Hair Loss Can be Related to Liver Dysfunction by Diane Shawe

THE LIVER AND IT’S ROLE IN HAIR GROWTH

Has there ever been more pressure to have a full and luscious head of hair?

Article by Diane Shawe

Whether it’s dating app snaps, Instagram selfies, or even that corporate head shot on LinkedIn, maintaining a youthful appearance has become a critical feature of modern life and more and more people experiencing hair loss can suffer anxiety attacks at the sight of a mobile phone snapping their photo.

In the randomised study of over 2,000 women in the UK, more than one in five said they are suffering from hair loss or hair thinning. When you add in the number of women who have suffered from this in the past, the figure rises to almost 30 per cent.

A further 25 per cent who did not have the problem themselves knew friends or family who did.

The emotional toll can be devastating: many of those the researchers spoke to described how they had begun to withdraw from everyday activities.

As many as 51 per cent say they now shy away from having photos taken, 47 per cent say they avoid social events and 40 per cent said the same for meeting new people. Anxiety and embarrassment were also common responses to developing the condition.

One of the main reasons we lack an effective way to prevent hair loss is that we still understand very little about the molecular mechanisms that underpin human hair growth and loss.

Each hair follicle on our scalp is a miniature organ, which follows its own rhythmic cycle of growth, regression and rest throughout our lifetimes. With age, some of them become sensitive to hormones on the scalp, most notably dihydro testosterone or DHT, which binds to the follicles and miniaturises them until they no longer produce visible hair. However, we know hardly anything about how this miniaturisation process happens, or how to prevent it.

According to Prof Ralf Paus, a dermatologist at the University of Manchester, this is because hair loss is still viewed largely as a cosmetic problem, rather than a disease. Because of this, in the western world, neither industry nor academic funding bodies have been willing to spend substantial sums of money on hair research.

Despite the scale of patient demand, they have been dissuaded by the knowledge that any drug that hits the market is unlikely to be covered by the NHS or insurance companies.

So how could you self help and what does this have to do with your liver.

Liver disease can impact hair growth and trigger the onset of hair loss. Therefore, improper functioning of the liver affects all metabolic systems including digestion and the uptake of fat soluble vitamins. This is primarily because proper digestion and the uptake of vitamins is crucial for hair growth and cycling.

The liver is responsible for the uptake of fat-soluble vitamins, the detoxification of estrogen and the regulation of blood sugar. All of which are important for normal follicle hair cycling. In addition to normal metabolic function the liver performs hundreds of different functions.

Detoxification of the body takes place via a number of body systems. The principle organ of detoxification is the liver. Life is dependent on the function of the liver as the primary defence against any toxins that enter the blood stream.

The liver can be found on the right on the side of the stomach and weighs about 3 pounds. It is divided into two large sections called the right and the left lobes. The liver sits on top off the gall bladder and alongside parts of the pancreas and intestines.

Liver detoxification has been touted as the perfect route to an efficient liver; but is detoxifying the liver treating the cause or the symptom? Detoxifying our organ of detoxification is a contradiction in terms but certain methods can be employed to aid the liver in its normal detoxification process.

A liver that is not detoxifying efficiently could be the result of an iron deficiency or chronic over consumption of alcohol; medication or certain types of hormonal therapy. Liver disease can also be caused by hypothyroidism or adrenal insufficiency


FUNCTIONS OF THE LIVER IN RELATION TO HAIR LOSS

Conversion of ammonia
The conversion of ammonia to urea is essential for normal metabolism. Ammonia is taken up from the blood by hepatocytes (liver cells) and converted to urea through the Krebs-Henseleit cycle. Ammonia is the by product of the break down of amino acids; disorders of the ammonia/urea cycle can lead to iron deficiency. Individuals with hyperammonia (high levels of ammonia in the blood) are likely to develop coarse brittle hair. They may also have brittle hair that breaks easily, a condition known as trichorrhexis nodasa.

Maintenance of blood sugar
Blood sugar  regulation is linked to hair loss and low levels of blood sugar can lead to hair thinning and premature hair fall. Hair follicles require an adequate supply of glucose to remain in anagen (growing phase) and periods of low blood sugar can disturb normal follicle cycling.

Although fatty acids and ketone bodies can be oxidised by the hair follicle, they are poor energetic substitutes for glucose.

Storage of vitamins
Fat soluble vitamins travel through the lymphatic system of the small intestines and into blood stream within your body .

The liver stores fat soluble vitamins: A, D,E and K. The bile secreted during digestion is essential for absorbing them so that the body can use them. If bile production is compromised by liver damage, the proper absorption of these vitamins may be affected. Fat soluble vitamins are essential for norma hair follicle cycling.

Detoxification of the blood
The liver is responsible for filtering bacteria, old red blood cells and toxins (such as alcohol) from the blood. The liver is also the site of biosynthesis hormones such as estrogen. Estrogen is related to hair growth and hair loss. When estrogen levels are sufficient, women have full, thick hair. But when they drop, such as after a pregnancy or during and after menopause, more hair enters the “resting” phase, where it soon falls out and causes thinning and even balding patches .

THE LIVER DETOXIFICATION PATHWAY
The liver removes toxins and metabolic waste by converting them to water soluble compounds that can be excreted in the urine. Substances that are not water soluble are excreted in the bile, the bile is transported into the intestines and excreted in the faeces.

Phase-one detoxification transforms toxins through oxidation, reduction and hydrolysis by utilising a network of around 50 detoxification enzymes collectively known as cytochrome P-450 enzyme system. This transformation process creates free radicals (highly reactive species of oxygen). These free radicals are normally balanced by antioxidants.


Phase I detoxification prepares substances for phase-two detoxification. The liver normally produces a supply of antioxidants to negate any potential damage caused by free radicals. Key nutritional requirements for phase one detoxification include vitamin: A, E and B3. Minerals required include zinc, magnesium; essential fatty acids are also necessary.

Phase II detoxification transforms any toxic agents so they can be excreted in the urine or in the faeces.

If phase-two processing fails to keep up with phase-one free radicals can accumulate, in the form of reactive intermediates. A reactive intermediate is a short-lived, high-energy, highly reactive molecule, when your liver fails to process theses intermediates efficiently they begin to build up. If the liver can not process intermediates; much like a factory line production will slow down considerably

PHASE I INHIBITION
• Vitamin deficiency
• Mineral deficiency
• Oral contraceptive
• Anti-histimines
• Iron overload

PHASE I OVER STIMULATION
• Alcohol
• Caffeine
• Nicotine
• Certain medication

TOXIC OVERLOAD IN THE BODY
If the phase I and II detoxification pathways become overloaded, there will be a build up of toxins in the body. Most of these toxins will fat soluble and incorporate themselves into fatty parts of the body.

The brain and the endocrine (hormonal) glands are fatty organs, and are common sites for storage of fat-soluble toxins. This may result in symptoms of brain dysfunction and hormonal imbalances, such as infertility, breast pain, menstrual disturbances, adrenal gland exhaustion and early menopause.


SECRETION OF BILE AND ITS ROLE IN HAIR LOSS

Bile is a green-yellow fluid that is synthesised by the liver; it is critical for the breakdown of fats and absorption of fat soluble vitamins. Once bile synthesis is compromised essential fatty acid and fat soluble vitamin deficiencies can develop.

Essential fatty acids are essential for hair growth.

Vitamin A;

a lack of vitamin A can cause hypoplasia (dry hair and scalp) or hyperplasia (greasy hair and oily scalp).

Vitamin D;

research shows that a lack of vitamin D in your body can lead to hair loss. When there isn’t enough vitamin D in your system, new hair growth can be stunted.

Vitamin E;

a small trial from 2010 found that vitamin E supplements improved hair growth in people with hair loss. It’s thought that the vitamin’s antioxidant properties helped reduce oxidative stress in the scalp.

Vitamin K;

vitamin K helps regulate calcium deposition in the body; because of this, it helps prevent blood vessel calcification, as seen in pattern hair loss scalp calcification.

NUTRIENT SUPPORT FOR THE LIVER

Vitamin B complex

B vitamins help the body obtain energy from food and is also involved in cholesterol and hormone production.

Selenium

Selenium is an essential trace element and necessary for a healthy liver. Selenium increases levels of glutathione peroxidase, a powerful antioxidant required for phase II detoxification.

Manganese

Alcohol consumption can lower content of several trace elements, as iron, zinc, copper, and manganese.

Beta carotene

Low doses of beta carotene have an anti-oxidation role in the liver preventing damage and inflammation.

Vitamin C

Vitamin C is also important in liver detoxification pathways. It helps protect liver detoxification enzymes, created in phase I and phase II liver detoxification pathways, from oxidative damage.

Vitamin E

Antioxidants such as vitamin E reduce the damage caused by free radicals created in phase I. If antioxidants are lacking and toxin exposure is high, toxic chemicals become far more damaging to the liver.

Copper

Slightly lower than normal levels of copper has been reported as a potential factor in diseases characterised by disrupted fat metabolism such as non-alcoholic fatty-liver disease.

Zinc

Zinc deficiency may manifest itself in many ways: liver disease, poor liver regeneration, slow growing hair, or altered immune function.

LIVER FUNCTION TESTS

Liver function tests help determine the health of the liver by measuring levels of liver enzymes, proteins and bilirubin in the blood. Liver function tests can be used to asses acute and chronic liver disfunction.

Alanine transferase (ALT) ALT is an enzyme made by cells of the liver, an ALT test measures the amount of ALT in your blood. ALT is an enzyme that plays a crucial role in metabolism; it aids in the process that turns food into energy. the hair follicle is energetically expensive and requires high amounts of energy in the growing phase.

When higher than normal amounts of ALT is found outside of the liver it can indicate the liver is damaged or inflamed indicating a problem in phase one/two detoxification.

Damage to the liver causes an increase in ALT; the ALT can assess the amount of liver in the blood but it ca not show how much liver damage is present or how severe liver damage can become. Some drugs may affect the levels of ALT levels in your blood. Most low-normal results for ALT indicate a healthy liver.
Normal range: 0 – 45 U/L Optimal range: 10 – 30 U/L

Aspartate aminitransferase (AST) AST is present in various tissues of the body. This enzyme helps trigger chemical reactions that the body need to function. Only a small amount of AST is normally found in the blood. Higher than normal amounts is associated with liver injury. Liver specialists report that AST is more likely to be related to liver injury than ALT.
Normal range: 0 – 45 U/L Optimal range: 10 – 30 U/L

Albumin Albumin is the most abundant protein in the blood. A proper balance of albumin is needed to reduce leakage of fluid from blood vessels and maintain blood volume. Albumin aids in growth and repair of tissues and appendages such as the hair follicle. An abnormal albumin level indicate liver disfunction.
Normal range: 35 to 55 g/L Optimal range: 38 – 40 g/L

Globulin High levels of globulin may indicate infection, inflammatory disease or immune disorders; these disorders can contribute to anaemia of chronic disease. Anaemia of chronic disease is called by iron withholding which disrupts iron metabolism; critical for the function of healthy hair follicles.
Normal range: 20 to 39 g/L Optimal range: 24 – 28 g/L

Bilirubin High levels of bilirubin can indicate haemolytic anaemia; a condition where red blood cells are destroyed too quickly. Hair is dependant on an adequate supply of oxygen, the premature destruction of red blood cells can affect hair follicle cycling.
Normal range: 1.7 – 20.5 umol/L Optimal range: 1.7 – 20.5 umol/L

5 SIGNS YOUR LIVER IS BEING OVERWORKED
(and what to do about it)

  1. You find it difficult to lose weight; the liver is the primary metaboliser of fat in the body. When liver function is below normal, it eventually impacts on your ability to burn fat. In addition to weight gain, it makes losing any extra pounds nearly impossible.
  2. You have trouble digesting fatty foods; If you find you have a fatty or distended stomach after eating fatty foods, you may have a poorly functioning liver. Bile is required to digest and absorb fat, if you are not digesting fats efficiently you are not absorbing adequate amounts of the fat-soluble vitamins A, D, E and K- vital for healthy hair, immunity, bones and much more.
  3. You have dry, slow growing hair; the liver is the main metabolic site of the body. It produces enough energy to sustain thousands of necessary functions performed every second by the body’s cells. Your hair follicles are dependant on a constant supply of energy to grow and regenerate.
  4. You get ill often; the liver is responsible for fighting off infections and when the liver is overworked the immune system cannot hands the extra load leaving you more prone to picking up bugs and infections.
  5. You suffer bad PMS; the liver regulates our hormone levels, an overworked liver results in elevated levels of estrogen which can lead to mood swings and irritability. Elevated levels of estrogen leads to estrogen dominance which can lead to high amounts of thyroid binding globulin. Thyroid binding globulin binds thyroid hormones so that they can not be utilised by cells of the body. The hair follicle is dependant on adequate amounts of thyroid hormone to maintain normal growth.
    WHAT TO DO ABOUT IT
    The liver has an amazing capacity to regenerate itself. Through diet, nutritional supplementation and exercise most types of liver disfunction can be resolved.
  6. Ditch the caffeine; Caffeine speeds up Phase I detoxification and can increase the burden on an already sluggish liver. Try a Tumeric latte with almond milk instead. Turmeric contains an active ingredient called curcumin that prevents the liver from damage and can help to regenerate new liver cells. Turmeric also helps to stimulate the production of bile, necessary for the breakdown of fats from your food.
  7. Cut back on alcohol; Alcohol increase Phase I detoxification and a pattern of drinking that brings blood alcohol concentration to 0.08 g /dL will affect the livers capacity to regulate blood sugar and metabolise fats. A blood alcohol concentration of 0.08 g/dL will typically occur after 4 alcoholic drinks. Heavy alcohol use is defined by The Substance Abuse and Mental Health Services Administration as drinking more than 4 alcholic drinks on 5 or more days in the previous month.
  8. Supplement to support the liver; the liver requires an adequate supply of iron to fully support its detoxification and metabolic processes. Adequate iron storage is essential for intracellular energy output, from which adenosine tri-phosphate (ATP) is produced. ATP administration reduces fat in liver cells. To generate sufficient ATP; a ferritin level over 100 ug/L is essential. Evaluating ferritin can be difficult as it is also an acute phase reactant and can be elevated in chronic and acute inflammatory conditions. Ferritin levels must be assessed in a within a broader blood panel. The phase II liver detoxification pathways is dependant on ATP. Supplementation with vitamins A, D, E and K as well as selenium will support and enhance the liver detoxification pathway.
  9. Pump it up; Regular exercise is key to a healthy liver. Exercise decreases stress on the liver and increases energy levels. Aim for at least 4 hours of exercise, such as brisk walking, weight lifting or swimming per week.
  10. Get tested; Even moderately raised amounts of liver enzymes can indicate fatty liver and liver disease. Fatty liver is linked to insulin resistance; insulin resistance is linked to hair loss. Be warned, even fatty livers can result in normal amounts of liver enzymes in the blood

TYPES OF LIVER DISEASE THAT CAN IMPACT HAIR GROWTH:

  • Caused by viruses, such as hepatitis A, hepatitis B, and hepatitis
  • Caused by drugs, poisons, or too much alcohol e.g fatty liver disease and cirrhosis.
  • Cancer of the liver.
  • Inherited diseases of the liver such as hemochromatosis and Wilson disease.

A WELL BALANCED DETOXIFICATION CAN SUPPORT HAIR REGROWTH
Because the liver is the primary organ that controls detoxification within the body. It plays a vital role in helping achieve optimal health due to its ability to remove toxins from the blood and converting it to non toxic substances that can be eliminated in urine and faeces.

The liver also processes food and is responsible for the uptake of fat soluble vitamins for use within the hair follicle and throughout the body.
When in good health, phase I and phase II of the liver detoxification pathway are well balanced and the process works to protect against harmful toxins generated from the body’s own biological activity or from the environment. Liver function is almost always compromised, when the amount of toxins within the liver itself is greater than it can process. This toxic overload can be caused by poor nutrition and by the absence of nutrients needed for the two separate phases of detoxification or as a consequence of illness or disease.

REFERENCES

  1. Almohanna HM, Ahmed AA, Tsatalis JP, Tosti A. The Role of Vitamins and Minerals in Hair Loss: A Review. Dermatol Ther (Heidelb). 2019;9(1):51–70. doi:10.1007/s13555-018-0278-6
  2. Eshraghian A, Hamidian Jahromi A. Non-alcoholic fatty liver disease and thyroid dysfunction: a systematic review. World J Gastroenterol.2014;20(25):8102–8109. doi:10.3748/wjg.v20.i25.8102
  3. Hodges RE, Minich DM. Modulation of Metabolic Detoxification Pathways Using Foods and Food-Derived Components: A Scientific Review with Clinical Application. J Nutr Metab. 2015;2015:760689. doi:10.1155/2015/760689
  4. J Hum Nutr Diet. 2015 Dec;28(6):675-86. doi: 10.1111/jhn.12286. Epub 2014 Dec 18.

 

4 Hours Personal Makeup Course by Award winning Salon Need a hair Makeover

Has your skin changed? Just can’t get your makeup right?

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– Identifying your skin tone

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– Setting your Makeup

– Difference between Day & Night Makeup


Once you register you will receive your theory prior to start date .

Sunday 27th October 11am – 3pm

Arrive at salon with a clean face and your completed course work.

Bring whatever makeup you have with you so we can analyse and advise

Course includes starter makeup bag with brushes, primer, lashes and lip gloss

Book by clicking the following link

https://www.eventbrite.co.uk/e/4-hours-personal-makeup-course-tickets-64809861039?aff=eand

10 Essential Questions For Managing & Controling The Conversation And Advancing The Sale Toward Your Close by Diane Shawe

It can be challenging at the best of times to understand what your prospect wants in order to tailor your product or services to their needs.

The secret is that once a client’s needs are understood and a relationship is established, asking for business becomes an extension of the roles of counselor and problem-solver possibly a familiar and comfortable roles for business entrepreneurs.

With these 10 questions firmly in place, practice them so that asking for business may not be so daunting. Use these questions to bring the focus of the sales conversation back to YOUR goals

Diane Shawe copy of ebook from coffee break series1. “Let Them Know You Are Listening”

Repeat back what your customer has said. Make sure you show youare listening to their EMOTIONS as well as their words and logic.

So what I hear you saying is that you are a little bit _______?

Tell me more about that feeling. OK, what do you think we could do about that?

2. “Get Their Opinion”

Everybody loves to think that their opinion is valued. By getting prospect’s opinion you find out what they are most interested in, and more importantly you will learn what NOT to discuss or emphasize

In your opinion, does this idea fit the goals of your company?

Why or why not?

3. “Narrow It Down”

Sometimes customers will get confused by too many options. If you can narrow down their decision to fewer choices, then they are less likely to put off a buying decision.

If I was a magician and I could just magically give you the perfect package of your choice, which one would it be?

4. “Show Optimism”

Try to get a positive response from your customer. Optimistic suggestions and questions will usually get optimistic responses

I am sure that you won’t mind me downloading this product detail sheet, would you? …

If you knew it would help you to make a better decision about which model is right for you?

5. “Be Negative To Elicit A Positive Response”

Predict a negative outcome in order to give your customers a chance to help you, or give you more information.

If you predict a negative outcome, your customers may even offer up solutions that would not have thought of otherwise.

You’re not interested in our free bonuses, are you?

6. “Super Polite Flattery Favors”

Be polite, and people will respond. Add a little flattery and then don’t be afraid to ask a favour I know your job is super complicated and you have a lot on your plate right now.

Instead of having to deal with selling your boss on this idea,

how about you just let me to the heavy lifting?

7. “Get Them Talking Again”

Keep the conversation going to avoid “uncomfortable silences.” Bring them back around, and keep them talking.

What exactly do you mean by that?

That’s really very, very interesting.

Would you mind telling me more?

8. “Brain stormers”

Get your prospect to think about the rewards and benefits of using or owning your product or service. Get them to think about various possibilities.

Get them to think creatively.

Have you thought about how easy this will be, and how much time this will save you once you get it going?

Just imagine all that extra time you’ll have to focus on what’s important!

Imagine what could you do with that extra time?

Let’s make a quick list

9. “Take Their Temperature”

Find out exactly how they feel – both positive and negative. This will obviously give you more information on which benefits to pitch, and how to close the sale.

Q The way you see it, in what different ways are we BETTER than the competition?

In what ways do you think we are WEAKER?

10. “Focus on identifying and solving their problems”

Find out exactly what they are concerned about which stimulated them to enquire about your services or product further. This will give yyou more information and better help you to tailor your proposal an quotation.

Q How did you see this product or service solving your main concerns

Or

Q what main concerns did you see our services or product solving?

Bargaining vs Negotiating

Although people often think that negotiating is the same as bargaining, it is not.

Negotiating is a process, and bargaining is one stage of that process. There are three other stages of negotiating, and even those are tempered by timing, intuition, and flexibility to the process.

I am not going to list all of the, but I will set out some of the real nuggets you should put in place to establish a firm ground for all considerations.

1. Do your Research

When doing research and preparing for negotiations, there are three important considerations:

  • Collecting facts
  • Knowing priorities
  • Knowing principles

The facts that you collect are all the direct and indirect information that you will need to back you up during negotiations. With access to information today, it is a much simpler task than ever to accumulate all kinds of data and statistics.

For example, if you are preparing to purchase a vehicle or a house, plenty of information is available, such as comparable properties and prices.If you are preparing to negotiate a raise, or are negotiating salary increases at work, then comparable wage statistics, the history of the organisation and its mission and values, previous experiences in the collective bargaining process, and strategic plans are all important concepts to understand.

2. Focus on your priority

Knowing priorities means having a good understanding of what you want from the negotiation. You also need to know what the other party wants. Understanding your principles, both as a negotiator
and as an individual, will help you to form and present a case that is compelling and believable.

Understanding the principles of the other party can also be very helpful to you. A little more research can help you to understand what the organisation’s beliefs are, how they have approached previous negotiations, what terms seem to be more important to them than others, and what terms they could be willing to be flexible with.

3. Identifying Your Walk Away Position (WAP)

When you establish your priorities, make sure you have a clear understanding of your Walk Away Position (WAP). What is the least that you will accept (or the highest price that you are willing to
pay)?

Establish your WAP value in your mind and keep it clearly available so that you do not get caught up in the heat of negotiating, either ending up with something you never wanted, or turning
down a deal that was better than your WAP.

If you are negotiating on someone else’s behalf, make sure that you know their WAP so that you do not make any mistakes in negotiating for them.

4. Identifying Your Best Alternative to a Negotiated Agreement (BATNA)

In addition to your WAP, you also need a Best Alternative to a Negotiated Agreement (BATNA) in your plan. Sometimes an issue can be settled before the bargaining phase begins if it meets your
criteria as a BATNA.

For example, if you are planning to purchase a home – which is often a very emotional decision – and the realtor comes to you with an offer that you can live with, and you get the home you want without having to participate in any heavy bargaining or entering into a price war, then you may have reached your BATNA.

Not all negotiations have to be bargained; sometimes, when you negotiate, you can lose the opportunity to get what might have been a BATNA if you had not been after such a bargain.

5. Working Within the Zone of Possible Agreement (ZOPA)

The Zone of Possible Agreement (ZOPA) is an area of overlap where the desired outcomes of both parties reside, and where both parties can live with the outcome. Once you reach a ZOPA, the finer details need to be worked out within the scope of what both parties
have already found is potentially working for them.

For example, if your business forecasting allows for a 2% salary increase each year for the next three years, and similar companies in your industry are offering the same, and the union is asking for 7% over four years, then youmay be within the ZOPA.In general, there are three possible outcomes to a negotiation.

  • Lose-Lose
  • Win-Lose
  • Win-Win

6. Getting Everyone’s Perspective

Gathering perspective is something that can take place throughout the negotiation process. It begins in the research phase, where the negotiator considers the needs of the members of an organisation
in conjunction with the strategic vision and mission of the negotiation.

This does not mean that everyone will get what they want in an agreement; rather, it means that all points of view are considered. There is no point in entering negotiations and reaching an agreement that ignores a section of stakeholders or breaks the law.

Gathering perspective can be a considerable undertaking, depending on the size and scope of the operation. This is one area where outside resources can be utilised (an outside firm conducting employee satisfaction surveys, for example)Diane Shawe Author available from amazon and google books

10 Tips on How to Drive traffic to your events using twitter and social media by Diane Shawe

Drive Targeted Traffic to Your events using social media

Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.

For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.

Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.

#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.

On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.

1: Live-Tweeting Tips

  • Keep tweets concise.
  • Avoid splitting a thought into two tweets.
  • Remember to use @[name] when starting a tweet with a name.
  • Tweet your own content—photos, quotes and commentary.
  • Link to books or films mentioned.
  • Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.

2: Showcase Your Services

There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”

3: Generate Product Buzz

Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.

In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.

Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.

4: Capture the Attention of Journalists

Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.

Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant

If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.

5: Connect With Influencers

One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn

Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.

You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.

If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.

To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.

6: Establish a Reputation as an Expert

Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.

7: Create a e-press – influencer Press kit

The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.

8: Create Compelling branded Images

Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.

Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.

9: How to Create a Brand Presence When You’re Not at the Event

You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.

If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.

10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.

Conclusion

Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.

What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!

Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,

Watch our most clicked on YouTube video this week by Diane Shawe

Book your free #hairextensions #consultation in person or on Skype

Ever wonder what makes one video popular and another barely raising an eyebrow?

Click to view our most watched video this week perhaps you could comment why.

This blog is just a quick shoutout and were to go if you want to see what we do.

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Top 7 Reasons for Buying a Hair Extensions and Hairloss Franchise by Diane Shawe

Buying a franchise can be a life-changing experience. Make sure it’s a positive experience by doing your due diligence before signing a franchise agreement. A properly designed and executed franchise system can be an exceptional method of expansion, but franchise systems that are poorly designed or not well managed are to be avoided. Below are the top 7 reasons to consider investing in a hair extensions franchise.

01

An Existing Franchise Is a Turnkey Business

Many entrepreneurs have the skills to run an existing successful business but don’t have expertise in all it takes to get a business up and running, whether that’s obtaining financing or negotiating lease terms.

Buying an existing franchise in a well-designed system can eliminate much of the hard work: choosing a territory, finding a location, negotiating a lease, finding reliable contractors to complete a build-out on time and on budget, establishing vendor relationships, etc. You may also be able to start a business with trained staff already in place.

But, you will still need to do your homework – aside from the transfer fee, your fees and terms may be substantially different than the sellers.

02

Proven System in Place

When you buy a franchise, you buy a system – an entire method of doing business. Franchises have an established system in place that you must follow to distribute the franchisor’s products or services using the franchisor’s trade or service marks. Having a proven system already in place eliminates the guesswork and errors a common business owner would normally face.

In addition to exercising some control over franchising operations and the franchisee’s adherence to brand guidelines, the franchisor provides the franchisee with franchising leadership and support.

Get your copy from Amazon or Google Books

03

Corporate Image and Brand Awareness

If you buy into a franchise system that is already established, the corporate image and brand awareness is already recognised. Customers are usually more comfortable purchasing items they are familiar with and working with companies they already know and trust.

In the consumer’s mind, a franchisor’s brand equals the company’s reputation. Great franchisors want to ensure that their customers are satisfied every time they shop at a franchised location and that the franchisee delivers on the franchisor’s brand promise.

04

Higher Likelihood of Success

Buying a franchise is very different from starting a mom-and-pop business. Since there is an already established system in place, there is a higher likelihood of success. If you invest in a proven franchise opportunity and follow the system the franchisor has put in place, you should be on your way to running a successful business.

05

Easier to Obtain Financing

Lenders are usually very comfortable financing the purchase of a franchise because franchises already have a proven track record. Bankers usually look at successful franchise chains as having a lower risk of repayment default and are more likely to loan money based on that premise.

In addition, some franchise systems will provide in-house financing and/or leasing options. Many systems also offer special discounts for veterans, via the VetFran initiative.

06

Training

Most franchise companies offer a training program that is typically held at their corporate offices, plus additional training that occurs at the actual franchise location before the grand opening. The franchisor will train you to run your franchise the same way their other franchised locations are run.

It will ensure that you are running your business efficiently, and will help to eliminate any common mistakes a new business owner usually faces.

07

Ongoing Support

When you buy a franchise, you have the support of the franchisor and the support of knowing you are part of a growing system. You will always be able to pick up the phone and ask questions of the franchisor or even other franchisees.

Established franchisors typically also have field staff who can visit your location to provide coaching and consulting if needed.

Do Hair Extensions, Hairloss and Beauty Franchises work?

It would seem that there is a blind spot towards innovation outside of technology as we forge ahead with directing where the investment opportunities are bedded.

We are living in a new economy—powered by technology, fueled by information, and driven by knowledge. And we are entering the new century with opportunities on our side saddled with huge problems that require new thinking. I believe a percentage of our system must focus on the areas where humans can outclass computers—such as in cognitive skills, interpersonal skills, fine motor skills, and perform tasks machine might currently find unprofitable.

More and more top fortune company’s are giving way to automation primarily to drive costs down, improve reliability, security and accuracy.

I believes that we need to make sure that the type of education and economical opportunity supplied can keep a population in work or self-employment, performing meaningful tasks relevant to todays and tomorrow needs.

http://academyexpresscourses.com/2018/10/17/hair-extensions-franchise-makes-entry-into-market-place/

Does Rice Water help grow your hair quicker?

Do you know how to cook rice? First you soak or wash it in water and then strain it? Well, the next time, do not throw the water away because it works wonders on your hair.

Rice water is the starchy water left over after rice is cooked or left to soak. It is thought to make the hair smooth and shiny, as well as help it grow faster.

Firstly all hair has a growth cycle, so let’s explore that firstArticle by: Diane ShaweAnagen Phase – Growth Phase
Approximately 85% of all hairs are in the growing phase at any one time. The Anagen phase or growth phase can vary from two to six years. Hair grows approximately 10cm per year and any individual hair is unlikely to grow more than one meter long.Catagen Phase – Transitional Phase
At the end of the Anagen phase the hairs enters into a Catagen phase which lasts about one or two weeks, during the Catagen phase the hair follicle shrinks to about 1/6 of the normal length. The lower part is destroyed and the dermal papilla breaks away to rest below.Telogen Phase – resting phase
The resting phase follows the Catagen phase and normally lasts about 5-6 weeks. During this time the hair does not grow but stays attached to the follicle while the dermal papilla stays in a resting phase below.Approximately 10-15 percent of all hairs are in this phase at any one time.At the end of the Telogen phase the hair follicle re-enters the Anagen phase. The dermal papilla and the base of the follicle join together again and a new hair begins to form. If the old hair has not already been shed the new hair pushes the old one out and the growth cycle starts all over again.So rice water is claimed to be good for all growth cycles.What are the Benefits of Rice Water for Hair and Skin?Rice water is no ordinary remedy. Its benefits are backed by modern science. According to a study published in the Journal of Cosmetic Chemists, when you apply rice water to your hair, it can reduce friction between the hair strands as well as improve hair elasticity. It means combing and detangling will be so much easier, and hair breakage a thing of the past.The amino acids present in rice water, in particular, help in the regeneration of hair and aid faster growth of your hair. Also, rice water contains vitamins B, C, and E, which further help in hair growth.Another amazing thing about rice water is that it has inositol, a carbohydrate, which repairs damaged hair. Specialised imaging technique shows that inositol stays inside the hair even after rinsing, offering continuing hair protection. These are some of the reasons why rice water is hailed as a super aid to hair growth.The best way to use rice water to grow hair is to rinse your hair with it after a wash.

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5 things to do this year to help reach your money goals

I hope you’re feeling thrilled about your future prospects for 2019 and make amazing things happen.

Like you some of us found 2018 rather challenging, but it has helped to shape us into who we will be over 2019. Here is a list of 5 things to put in place this month to help you focus and become more disciplined. A little tip, use your mobile phone diary to set up reminders.

Article by Diane Shawe

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DEFINE YOUR WORD

Think about the year ahead and ask yourself what one word would best represent your dreams and direction for 2019. This is a powerful practice because no matter how busy or scattered we may get at various points in our 365 day journey, we’ll always have our word to hold onto and guide us through.

Here are some examples of words to consider (you can also think of them as themes for the year):

FOCUS, REST, COURAGE,

ABUNDANCE, MY VALUES,

SIMPLIFY, ELEVATE, ORGANISED,

SPIRITUALITY, LEGACY,

CHARITY, IMPLEMENT. PHEONIX

Take some time and really reflect on which word holds the most meaning to you in the pursuit of your personal goals. Then take a piece of paper, write your word on it and hang it where you can see it every day. You’ll find that more and more, your thoughts, decisions, and actions in the new year will flow in harmony with your word.

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CREATE YOUR READING LIST

As entrepreneurs, we know that reading great books for our personal and business development is essential if we really want to take things to a new level each year. However, if you’re like most entrepreneurs, you probably have a mountain of books that you are still intending to read and you know you have to be more selective about exactly which books you’re going to focus on (and implement!) in the year ahead.

So in 2019, instead of getting overwhelmed by it all, get intentional and put together a reading plan.

Here are some questions to help you create your list:

Which particular books will help me the most right now?

What area of my business am I resisting due to lack of knowledge?

Are there any books that I should read again and implement better this time?

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FOCUS ON ONE THING

With the beginning of a new year, it’s exciting to launch into everything we want to do all at once to improve our lives and our businesses, but that’s a recipe for getting quite overwhelmed and discouraged before too long.

There is so much value in focusing on one thing at a time. It’s better to work on 12 habits or goals one at a time, month by month, and successfully achieve them all in a year, than it is to work on everything all at once and only be able to to finish 2 or 3 due to lack of focus.

4 cirlce

MOVE PAST AN OLD FEAR

One of the things we love most about a new year is the feeling of a fresh start that it brings. Use the momentum of starting fresh to face a fear and do something you were afraid to do in 2018.

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SET A 90 DAY MONEY GOAL

It’s so important to set your goals around money and map out your plans for how you’re going to achieve them. Money loves clarity and the more clear you are about how much you want your business to grow and how you’re going to make it happen, the more you can expect to see results!

First, identify how much money you want to make in your business over the next 90 days. Working from the framework of a 90 day goal is particularly effective because it’s not too long or too short when it comes to achieving something amazing, so don’t be afraid to dream a little bit out of your comfort zone.

Next, map out what that looks like in terms of clients and sales. How many clients would you need in order to hit that goal? How many sales per month, per week, per day? By honing in on these numbers, you’ll be able to set your daily, weekly, and monthly goals with clarity and ease. Best of all, you’ll be able to focus on taking action and making it happen. 🙂

Hair and Makeup Ideas for this Valentine

Article by Nikki Brown Stylecaster

January felt like an entire year and February has finally arrived– a major feat if you ask us. There’s much to be considered during the shortest month of the year, but more often than not, Valentine’s Day hair and makeup ideas are something that have probably crossed your mind. If not, social media has already reminded you and now, you either could care less or are making plans to woo or be wooed by a bae.

If you’re part of the latter, that may include stepping out of the house and doing anything from a fancy dinner with your special someone to a night out with your other single friends. Regardless of where you’re headed, a face beat to the gawds or hair snatched into a camera-ready ‘do never hurt. To be honest, we’re all for getting dolled up any day of the week, including holidays.

This one is practically synonymous with red lipstick and well, not much else. So instead of sticking to the status quo, we’ve got some seriously stunning inspo that go beyond the basic. From micro-braids tied into a glittery bow to blended-out red eyeshadow, here are some hair and makeup combos we’re this close to trying ourselves.

Neilson Barnard/Getty Images.

Tie It With a Bow

If you’re leaving your makeup neutral like Zoe Kravitz and would rather put more effort–but not too much effort–into your hair, a blinged-out hair bow gets the job done in seconds.

Michael Kovac/Getty Images for Moet & Chandon.

Tall, Long and Sleek

When you want to keep hair out of your face, but still have something to run your fingers through, may we suggest a high ponytail with serious inches, a la Ciara?

Kevin Mazur/Getty Images for Fenty Beauty.

All Pink Everything

Leave it to Rihanna to remind us of the ever-elusive power of a pink lipstick (probably from Fenty Beauty) and tousled hair waves.

Desiree Navarro/Getty Images.

Stunning Shimmer

We can’t think of a better combo than foiled, silver eyeshadow surrounding a set of brilliant brown eyes. Combined with a glossy lip and few coats of mascara and you’re as good as gold.

Emma McIntyre/Getty Images for GLSEN.

Tuck ‘Em Away

We didn’t think Bettie Page bangs could get any cuter, until we saw this textured variation modeled by Yara Shahidi.

Michael Kovac/Getty Images for LACMA.

Blush Lids & Lips

Once you can get over this perfect blunt bob, get into the rosy eyeshadow and matching lipstick against Kiki Layne’s gorgeous brown skin.

Dimitrios Kambouris/Getty Images for Glamour.

Understated Under-Liner

Effortless may just be a pipe dream, but you’ll get pretty close if you throw your hair into some pigtails like Janelle Monae and opt for under-liner, which can be as attention-grabbing as a face full of makeup.

David M. Benett/Dave Benett/WireImage.

Ramp Up With Red

Red lipstick is classic, but why not take it to new heights with matching red eyeshadow and a bit of shimmer just because? Margot Robbie totally gets it.

Daniel Zuchnik/FilmMagic.

Pretty in Peach

Vanessa Hudgens knows the power of Pantone’s color of the year. So much so, that she delivered top-notch beauty goals in head-to-toe coral.

Frazer Harrison/Getty Images.

Classic Updo

A sophisticated updo like Danai Gurira’s will never not look beautiful.

Steve Granitz/WireImage.

Blend It Out

If you’re not into building color on top of color, blend it out instead and pair with a glossy lip like Lili Reinhart.

Kevin Mazur/Getty Images for The Critics’ Choice Awards.

Bejeweled Tresses

How could you not be inspired to dress up like a bonafide queen after seeing Indya Moore in a bordeaux lip and updo accessorized with gold rings?

Steve Granitz/WireImage.

“Effortless” Ponytail

There’s a wide spectrum of effortless, I-woke-up-like-this ponytails out there, but one of our faves is the one that houses lived-in beach waves, like this one on Olivia Munn.

Presley Ann/Getty Images.

Floral Bun

Though we’re always enamored with Lady Gaga’s makeup, there’s no denying the can’t-look-away appeal of this low bun, which resembles the type of flowers you’d get in a Valentine’s Day bouquet.

George Pimentel/WireImage.

Match Your Fashion

When all else fails and your creative muscles need rest, match your outfit to your makeup like Emmy Rossum.

Daniele Venturelli/WireImage.

Messy Curls

The more curls, the better…at least according to us and Amber Heard.

Morgan Lieberman/FilmMagic.

Old Hollywood Glamour

Kristen Cavallari’s shoulder-length, uniform waves are taking us back in time.

Jerritt Clark/Getty Images.

The Classic Half-Up, Half-Down

Kelly Rowland’s light pink lip and half-up, half-down do is a look we’d wear every single day of the year.

SAVING VERSES INVESTING

Now I am no Financial expert, but I do know one thing, most of us want financial security, most of us would like more money, most of us with any money wants to increase it, and the internet is riff with the good bad and ugly tips, advice and dangers about letting go of your hard earned cash.

article by Diane Shawe

I am a business entrepreneur, out there it is hard to raise small and proper investment that is not going to cripple your business or if your time sensitive and need to make critical investments that will impact the growth of your business, jumping through months of investigative hoops by funding administrator (who are important) could loose you that business opportunity.

So I started to check out alternate and then looked at the savers out there and shook my head at the very low returns they received from there banks savings.

I also saw the levels of complaints from some of them who lost thousands from these online trading platforms.

So here’s what I found and suggest: In vest in local small businesses here’s why:

What’s the difference between saving and investing?

Saving – is putting money aside, bit by bit. You usually save up to pay for something specific, like a holiday, a deposit on a home, or to cover any emergencies that might crop up, like a broken boiler. Saving usually means putting your money into cash products, such as a savings account in a bank or building society.

Because of persistent low interest rates anyone looking for decent Returns that are also safe has had a tough time for several years most of the best saving accounts for instance don’t even top 1.5% annual yield.

Investing – is taking some of your money and trying to make it grow by buying things you think will increase in value. For example, you might invest in stocks, property, businesses or shares in a fund.

What is Peer to Peer Investing

What is peer to peer investing it is a practice of investing money in notes issued by Borrowers who are requesting a loan without going through the traditional financial intermediaries and who are known to the Investor there is an individual investor and an individual borrower.

The key characteristics of peer to peer lending are it is conducted for profits so there is no necessary common Bond or prior relationship between lender and borrower 3 into mediation takes place by peer to peer lending company for transaction takes place online or in-person 5 lenders may choose which borrow to invest in the loans are unsecured and not protected by government insurance The loans are securities that can be sold to other lenders.

We have seen the growth of online Crowd funding platforms they are great for the long term business startup planner but ineffective for established businesses that need investment to move on a business opportunity.

What is Fixed Income Investment

So what are the benefits of fixed interest investment in addition to the benefits of capital appreciation fixed income securities provide investors with a steady stream of income generated from a portfolio balance.

Most people have done this by property investment but often find that they are investing more of their own money than

Creating a consistent cash inflow to the Investor.

One advantage of investing in fixed income securities is the peace of mind that comes from the stable portfolio balance and capital preservation by definition fixed income securities are required to repay the original amount of the Investment known as the principal balance in full at a specific date in the future or in increments spread over the duration of the investment.

Example: Principle Investment 12 months £1000

Quarterly income £100×4=£400 Return of principle investment £1000 Guaranteed Ethical Growth of funds in one year £1400

Fixed income is a type of investment in which real return rates or periodical income is received at regular intervals and at reasonable predictable levels fixed income investment can be used to diversify one’s portfolio as they pose less risky than equity and derivative investments.

Best investment plans for fixed income further the recent tumbling of the economy has bought the attention of investors from equity orientated plans to fixed income plans especially for those who are on the verge of retirement or those wanting a better return on their money than what the banks are offering. Simply put fixed income plans use regular Returns in the form of fixed income.