Drive Targeted Traffic to Your events using social media
Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.
For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.
Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.
#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.
On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.
1: Live-Tweeting Tips
- Keep tweets concise.
- Avoid splitting a thought into two tweets.
- Remember to use @[name] when starting a tweet with a name.
- Tweet your own content—photos, quotes and commentary.
- Link to books or films mentioned.
- Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.
2: Showcase Your Services
There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”
3: Generate Product Buzz
Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.
In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.
Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.
4: Capture the Attention of Journalists
Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.
Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant
If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.
5: Connect With Influencers
One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn
Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.
You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.
If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.
To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.
6: Establish a Reputation as an Expert
Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.
7: Create a e-press – influencer Press kit
The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.
8: Create Compelling branded Images
Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.
Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.
9: How to Create a Brand Presence When You’re Not at the Event
You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.
If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.
10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.
Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.
What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!