Guided meditation and affirmations with visualised images are very popular on Youtube.
Visualisation activates the creative powers of the subconscious mind, motivating it to work harder at creating solutions. If done correctly some people have noticed new levels of motivation and find themselves doing things that normally they would avoid, but that will take them closer to success.
Visualisation and affirmations can help you to change your beliefs, assumptions, and opinions about the most important person in your life — YOU! They allow you to harness the 18 billion brain cells in your brain and get them all working in a singular and purposeful direction.
Your subconscious will become engaged in a process that transforms you forever. This happens intensionally or unintensionally because the subconcious mind absorbs everything every waking and sleeping moments of your life.
The process is invisible and doesn’t take a long time. this is why it is important to put in the time to visualise and affirm by practicing your techniques, surround yourself with positive people, read uplifting books and listen to audio programs that flood your mind with positive, life-affirming messages.
Negative Thinking is the Enemy
It is no secret that negative thinking is part of almost everyone’s life.
For some reason, it seems it is easier to think negative thoughts, than to think positive thoughts. The mind and emotions are vast, it is true that people are not taught to think expecially at school, so people tend to flip flop between thoughts and emotions.
Unpleasant situations, problems and difficulties arise in everyone’s lives, and these events cause negative thinking.
Often, people are not very much aware of the thoughts they are thinking, and therefore, get easily immersed with negative thoughts and negative moods when listening to the news or to people talking about their problems. There is also a tendancy to gossip and gossip is almosy always negative.
It would be a good strategy to avoid negative discussion which can contribute to negative thinking though, in many cases, it is easier said than done.
So for instance when you decide to start some guided meditation there is often 3 choices. a) music only b) verbal affirmations c) visual/images (There is an agruement for silent meditation but this is not guided but may be personally accomplished privately or in a group)
a) Music: Often people will select a piece of music that either calms them, inspire or motivates them. If the music you come across grates on your nerves then it is unlikely that you will consider listening to it.
b) Verbal Affirmations: Words Matter and if the words you are hearing sound unbelievable then your subconcious mind and your inner self talk will start a negative debate about what you are listening too. So it is important that the verbal affirmation you select empowers your inner self, does not cause resistance or sounds unachievable.
c) Visual Images: Most of you would have heard the term ‘Create a vision board’ the purpose being to solidify the visual image into your subconcious mind everyday reinforcing your desires, dream or wish to come true. There are lots of Guided meditation videos on Youtube and the stats show that a high percentage of guided money meditations are listened to each day around the world.
However if you are british or european and your watching a guided money meditation in dollars there is instantly a conflict because the image does not fit your currency reality.
You will succeed in neutralising your efforts if you think positively about your goal for a few minutes, and have doubts or think about them negatively the rest of the day. So it is important to match your money mantra meditation with the currency you predominatly use every day, otherwise this is poor investment of your time, and is one of the main reasons why you are not getting results.
Meaningful Guided Meditation
Guided Meditation, Visualisation and Miracle Tones stimulate positivity which are essential components to focusing your intentions in a quiet moment to bring about change, bring you clients, bring you business, cashflow and business growth.
No matter your business, startup, not for profit, online business or charity, taking time out to clear your mind and focus on what you want to achieve with a clear vision can be very enlightening.
The brain is still a membrain that needs rest, need oxygen and the right minerals to support it. There is also lots of evidence to support that certain tones when listened to can stimulate deep into the brain. In this Guided Money Meditation, affirmations are powerful wrapped into the solfeggio tones and biennial beats with wads of british pounds tumbling towards you with a little added surprise.
You can watch and listen or just listen to this guided meditation anytime. To help you manifest your goals which will translate into money for your business try this guided money meditation in british pounds for 7 days. Please do not use whilst driving.
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A lot of people refer to them as Influencers today but here’s a little secret that can help you raise your status or even attract funding to help you successfully grow your business, So what’s the secret? find and leverage mentors and advisors.
You might think this is odd and not doable, but think about it, this is a win win senerio.
So, who or what are advisors?
Advisors are successful people that you respect and that agree to help your company. Advisors are generally successful and/or retired executives, business owners, service providers, professors, or others that could help your business.
Advisors generally will not cost you any money (you don’t pay them), although I do recommend giving them stock options to incentivise them to contribute as much as possible. But one of the benefits to them is that they also need referrals and new clients.
Getting advisors is not a requirement for raising money, but they have multiple benefits as follows:
Practice: if you can’t successfully pitch an advisor to invest time in your business, then you’re not going to successfully pitch anyone to invest money in your business. So, practice your pitch on prospective advisors first, and use that practice to perfect it.
Connectionsto capital and more: as successful individuals, advisors often have the ability to invest directly in your company; and/or they tend to have large, high quality networks of individuals they can introduce you to. Likewise the right mentors and advisors can connect you with key strategic partners, employees and customers.
Credibility: having quality advisors gives your company instant credibility in the eyes of investors, partners, customers, etc., can build enormous credibility.
Operational success: Having Advisors with whom you can discuss key business matters as you grow your venture will help ensure you make the right decisions, particularly if they have encountered and dealt with the same challenges already in their careers.
Business Planning & Finance
We assist startups or established businesses to generate a business plan and projections. We then help them to raise any finaces to help setup or expand their business.
When it comes to success, are you stuck in the same cycle, or are you ready to move beyond? Are you ready to move forward – not just a step or two, but a whole level?
Are you ready to leap into a new existence of achievement and power and if so, what does that look like?
Are you ready to leave your old life behind and move right into the life you deserve and if so what would your life looked like?
But if you were so ready, wouldn’t you be there already? Maybe. Maybe not.
Maybe, as much as you long for this dream world, you are also a little scared, a little nervous, or a little hesitant, you might also be exhausted.
Maybe as much as you say you’re ready, you’re blocking your own way. The good news is, if you’re your own worst enemy, then the only thing standing between you and the life you’ve always imagined is… you!
And once you recognise the issues that are holding you back, you can address them, one at a time. That’s what I hope to help you do in this short blog. I’ll discuss some of the main ways you can achieve lasting change and progress towards your dreams. It won’t be easy, but it’ll be life-changing – if you are willing to do the work.
“Up” Your Deserve Level We can only achieve as much as we think we can. Try this little exercise: Stand up and extend your arms out on both sides of your body. Close your eyes and, turning at the waist, see how far you can twist to one side without causing yourself bodily harm. Open your eyes and make a mental note of where you are pointing behind you. Now, close your eyes and imagine yourself going a little farther. Ready, twist! Open your eyes and see if you surpassed your previous point. If you’re like most people, you did!
Why didn’t you go further the first time? For the simple reason that you didn’t think you could. Once you imagined yourself going further, you did. It’s not very complicated!
If you allow others or your mental beliefs to impose limits on your physical stretching, it makes sense that you’lle limit your mental and spiritual achievement, too. So, you need to ask yourself what limits you’re putting on your: …dreams.
Are you dreaming big enough? …income potential. Are you unnecessarily or purposely limiting your income or salary? …relationships. Do you doubt what you can achieve or deserve in your friendships and family life? …physical health. Are you accepting less or making excuses other than the best because you think you’re too old or too outof shape?
The first step to changing your boundaries is to “up” your deserve level.
Here are three things that block you from accepting that you deserve the best:
Envy is the result of a scarcity or lack mindset. You think that if someone else gets something – a great job, a new car, a book deal – that you can’t have it, too.
That is not the way the universe works. Just because someone else gets something doesn’t mean no one else can’t as well. even Angelina Jones has been married more than once! Realise that whatever anyone else in this world has – from a great career to a great family to a great body – you can have it, too.
Use their example to inspire, rather than depress you.
Fear is one of the greatest demotivators. It’s hard to feel limitless and powerful when you’re shaking in your shoes! It’s natural to feel scared of breaking outside your normal boundaries, but remind yourself that all growth takes place outside your comfort zone.
To grow, you must push your own limits, by definition. get comfortable with discomfort – see it as a sign of growth, much like aching muscles indicate you worked out hard and are getting stronger and leaner.
We tend to get used to where we are and decide that it’s good enough because we don’t really want to have to work harder. Time for a harsh truth: There are different types of laziness such as mental, emotional, physical and spiritual liziness.
If you want an extraordinary life, you’re going to have to go to some out-of-the-ordinary measures. That means pushing yourself, challenging yourself, coaching yourself, whatever it takes to motivate you to move beyond “average.” Not that there is anything wrong with average.
Moving upward and onward starts with believing you deserve to have more and be more. It’s essential to own your dreams – and dream big, But it’s also imperative to live in the now and appreciate each experience, each gift and your blessings.
Allow No Excuses
In the immortal words of one of the greatest philosophers of our generation:
Do or Do Not: There is no Try.
Your body doesn’t care that you were going to eat the right foods and go to the gym, but it was your birthday.
Your social media agent doesn’t care that you were going to finish that last chapter, but you was just too exhausted.
You do it, or you don’t. There are no points to trying. Once you accept that, you can move out of the victim mentality you begin to realise that it really is all up to you!
The other thing you can be sure of is that 99.9 percent of people don’t really care if you succeed or not.
Whether you finish your novel, run the triathlon, start your business or your still holding onto a grudge – they’re going on about their life, without much regard to you and your goals.
It’s All up to you
What it really comes down to is that it’s all up to you, and it’s all about you. That’s a little scary, but it’s also very empowering. That means once you make up your mind, no one can hold you back.
If you are ready for a quantum leap forward in your business, you can do so, today. You have it in the palm of your mobile phone.
It’s hard to be excited when talking about today’s coronavirus pandemic, when millions of people have been infected.
However, various research around the UK like GoDaddy shows the coronavirus pandemic has been a massive boon to entrepreneurship. And this could help our economy both recover and thrive for years to come.
But while jobs have suffered, new micro business startups have skyrocketed.
The government commendably offered a number of startups and etablished busiesses a lifeline at the peak of the crisis, but despite the slowly improving funding picture, we are now starting to see the pent-up effect of the pandemic on UK businesses.
Government support has artificially kept companies afloat and delayed the true impact. but with the second lockdown to non essential businesses we are only now starting to see more severe damage to UK businesses that could puts the survival of an entire bricks and mortar business generation of innovative companies at risk.
Will the Start Up Trends in 2020 continue through 2021?
A survey of 1,000 GoDaddy customers found 15 per cent of new UK entrepreneurs had made the leap due to job loss or furlough
UK workers have been turning to starting their own companies in unprecedented numbers as fears over job security have spurred a new wave of entrepreneurs.
The “State of the Nation” review, compiled by the group GoDaddy, showed there had been a 14 per cent increase in micro-businesses, start-ups with nine or fewer employees. They have experienced a 62 per cent increase in new UK customers and this is only one domain provider.
How many people actually have any desire at all to become the start ups of tomorrow?
There are, on average, 18,100 searches per month in Google UK for “how to start a business” based on data from kwfinder.com
This has surged in recent months with Google Trends predicting that January 2020 will demonstrate the highest number of searches since records began in 2004 for this query in the UK (by quite some way)
So what’s are we witnessing happening?
We are witnessing a few interesting events. “First, we are seeing unemployed workers starting their own businesses. Realising they need to be responsible for their own financial destinies, these micro entrepreneurs are opting out of the traditional workforce to start their own companies. Secondly, we are seeing virtual employees launching their own businesses.”
With 96 per cent of all UK enterprises identified as “micro-businesses” this sector could play a key role supporting an economic recovery.
With regards to the latter trend, Diane says “I think the mindset for many has become ‘if I’m going to ditch the office, why not ditch the boss too?” And many new work-from-home employees have now gained one to three hours per day as their commutes have been eliminated. Some have been using this time to develop their business plans and launch their own online companies.”
The GoDaddy Figures also revealed encouraging levels of confidence and resilience – 85 per cent were confident that their businesses would continue, with third of these expecting their businesses to thrive.
This was supported by 70 per cent who believed their businesses would recover fully within 12 months.
This was despite 38 per cent of the UK’s smallest businesses being forced to close on temporarily, and almost three-quarters having lost revenue (72 per cent), due to Covid-19 restrictions.
Micro-businesses also still planned to keep up business spending, with 29 per cent confirming that they would continue to invest in their ventures and one in 10 planning to invest more in the companies over the next three to five years
“Government initiatives alone are not sufficient to support startups most in need of funding and cashflow in the current economic climate. It’s possibly the growth of micro businesses that will provide the innovation and jobs that will drive the UK’s economic recovery, and they need urgent support.”
So How Can We Help and What is our Advice?
Don’t rush into anything because you could possible Get Scammed! If you want to start and grow a profitable online business then we recommend you take a quick course on ‘Starting a Online Business’. Without going over board you NEED to consume and LEARN every page of this work book.
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So if your thinking of setting up a online business, learn everything you need to know Plan to succeed so you don’t end up in the online business startup graveyard.
ABOUT VIRTUAL PERSONAL ASSISTANCESERVICE
We provide a suite of services for Small and Medium size businesses to help them Setup or expand by learning, executing a business plan for focus, raising finance and market tools like an effective google verified website and introducing artificial intelligence chatbots to generate quality business leads. We think of ourselves as your Virtual Personal Assistance who will help streamline your business development.
Looking for help to get a job or promotion, start a business or market your business effectively. check out our range of services http://bit.ly/3jObWBL
About Diane Shawe
Diane Shawe is author of several books on Amazon and Google Books.
The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. Get your copy today. http://amzn.to/3945Njd
Since the spread of Covid 19 around the world I like many others have been looking for natural herbs to help stay healthy. Of course there are lots of herbal remedies being touted on YouTube and some herbal distributors injecting hashtags relating to a virus to help push there product up the search engine.
I usually buy my spices from the local Delhi Shop mainly because of the wide range and competitive prices. A few weeks ago I noticed that one of the boxes was empty, this is rare I thought, not just one box but five! The label read CARDAMOM. Is there a secret we don’t know about? Well I didn’t have time to do a search but I took a photo of the label to remind me to go investigate later.
To my amazement later on that day I found this some info on the 10 Health Benefits of Cardamom, Backed by Science! So what is Cardamom? It is a spice with an intense, slightly sweet flavor that some people compare to mint. It originated in India but is available worldwide today and used in both sweet and savory recipes. The seeds, oils and extracts of cardamom are thought to have impressive medicinal properties and have been used in traditional medicine for centuries (1, 2).
Here are 10 health benefits of cardamom, backed by science.
1. Antioxidant and Diuretic Properties May Lower Blood Pressure Cardamom may be helpful for people with high blood pressure. In one study, researchers gave three grams of cardamom powder a day to 20 adults who were newly diagnosed with high blood pressure. After 12 weeks, blood pressure levels had significantly decreased to the normal range (3Trusted Source).
The promising results of this study may be related to the high levels of antioxidants in cardamom. In fact, the participants’ antioxidant status had increased by 90% by the end of the study. Antioxidants have been linked to lower blood pressure (3Trusted Source, 4Trusted Source). Researchers also suspect that the spice may lower blood pressure due to its diuretic effect, meaning it can promote urination to remove water that builds up in your body, for example around your heart.
Cardamom extract has been shown to increase urination and decrease blood pressure in rats (5Trusted Source).
Cardamom may help lower blood pressure, most likely due to its antioxidant and diuretic properties.
2. May Contain Cancer-Fighting Compounds The compounds in cardamom may help fight cancer cells. Studies in mice have shown that cardamom powder can increase the activity of certain enzymes that help fight cancer (6Trusted Source, 7Trusted Source).
The spice may also enhance the ability of natural killer cells to attack tumors (8Trusted Source).
In one study, researchers exposed two groups of mice to a compound that causes skin cancer and fed one group 500 mg of ground cardamom per kg (227 mg per pound) of weight per day (7 Trusted Source).
After 12 weeks, only 29% of the group who ate the cardamom developed cancer, compared to over 90% of the control group (7Trusted Source).
Research on human cancer cells and cardamom indicate similar results. One study showed that a certain compound in the spice stopped oral cancer cells in test tubes from multiplying (9Trusted Source).
Even though the results are promising, these studies have only been conducted on mice or in test tubes. Human research is needed before stronger claims can be made.
Certain compounds in cardamom may fight cancer and stop the growth of tumors in mice and test tubes. Human research is needed to validate if these results apply to humans as well.
3. May Protect from Chronic Diseases Thanks to Anti-Inflammatory Effects Cardamom is rich in compounds that may fight inflammation. Inflammation occurs when your body is exposed to foreign substances. Acute inflammation is necessary and beneficial, but long-term inflammation can lead to chronic diseases (10Trusted Source, 11Trusted Source, 12).
Antioxidants, found in abundance in cardamom, protect cells from damage and stop inflammation from occurring (13Trusted Source). One study found that cardamom extract in doses of 50–100 mg per kg (23–46 mg per pound) of body weight was effective in inhibiting at least four different inflammatory compounds in rats (14Trusted Source). Another study in rats showed that eating cardamom powder decreased liver inflammation induced by eating a diet high in carbs and fat (15Trusted Source).
Though there are not as many studies on the anti-inflammatory effects of cardamom in humans, research shows that supplements may increase antioxidant status by up to 90% (3Trusted Source).
The antioxidant compounds in cardamom may help protect cells from damage and slow down and prevent inflammation in your body.
4. May Help with Digestive Problems, Including Ulcers Cardamom has been used for thousands of years to help with digestion.
It’s often mixed with other medicinal spices to relieve discomfort, nausea and vomiting (1). The most researched property of cardamom, as it pertains to relieving stomach issues, is its possible ability to heal ulcers.
In one study, rats were fed extracts of cardamom, turmeric and sembung leaf in hot water before being exposed to high doses of aspirin to induce stomach ulcers. These rats developed fewer ulcers compared to rats that only received aspirin (16Trusted Source). A similar study in rats found that cardamom extract alone could completely prevent or reduce the size of gastric ulcers by at least 50%.
In fact, at doses of 12.5 mg per kg (5.7 mg per pound) of body weight, cardamom extract was more effective than a common anti-ulcer medication (17Trusted Source). Test-tube research also suggests that cardamom may protect against Helicobacter pylori, a bacteria linked to the development of most stomach ulcer issues (18Trusted Source). More research is needed to know if the spice would have the same effect against ulcers in humans.
SUMMARY Cardamom may protect against digestive issues and has been shown to reduce the number and size of stomach ulcers in rats.
5. May Treat Bad Breath and Prevent Cavities The use of cardamom to treat bad breath and improve oral health is an ancient remedy. In some cultures, it’s common to freshen your breath by eating entire cardamom pods after a meal (1). Even the chewing gum manufacturer Wrigley uses the spice in one of its products.
The reason why cardamom can lead to minty fresh breath may have to do with its ability to fight common mouth bacteria (19Trusted Source). One study found that cardamom extracts were effective in fighting five bacteria that can cause dental cavities. In some test-tube cases, the extracts prevented the growth of the bacteria by up to 0.82 inches (2.08 cm) (20). Additional research shows that cardamom extract can reduce the number of bacteria in saliva samples by 54% (21). However, all of these studies have been conducted in test tubes, making it unclear how the results may apply to humans.
SUMMARY Cardamom is often used to treat bad breath and is a component of some chewing gums. This is because cardamom might be able to kill common mouth bacteria and prevent cavities.
6. May Have Antibacterial Effects and Treat Infections Cardamom also has antibacterial effects outside of the mouth and may treat infections. Research shows that cardamom extracts and essential oils have compounds that fight several common strains of bacteria (22Trusted Source, 23Trusted Source, 24Trusted Source, 25Trusted Source).
One test-tube study examined the impact of these extracts on drug-resistant strains of Candida, a yeastthat can cause fungal infections. The extracts were able to inhibit the growth of some strains by 0.39–0.59 inches (0.99–1.49 cm) (26Trusted Source).
Additional test-tube research found that essential oils and extracts of cardamom were just as, and sometimes more effective than standard drugs against E. coli and Staphylococcus, bacteria that can cause food poisoning (23Trusted Source). Test-tube studies have also shown that cardamom essential oils fight the bacteria Salmonella that leads to food poisoning and Campylobacter that contributes to stomach inflammation (24Trusted Source, 25Trusted Source).
Existing studies on the antibacterial effects of cardamom have only looked at isolated strains of bacteria in labs. Therefore, the evidence is currently not strong enough to make claims that the spice would have the same effect in humans.
SUMMARY The essential oils and extracts of cardamom may be effective against a variety of bacterial strains that contribute to fungal infections, food poisoning and stomach issues. However, research has only been conducted in test tubes and not in humans.
7. May Improve Breathing and Oxygen Use Compounds in cardamom may help increase airflow to your lungs and improve breathing. When used in aromatherapy, cardamom can provide an invigorating odor that enhances your body’s ability to use oxygen during exercise (27).
One study asked a group of participants to inhale cardamom essential oil for one minute before walking on a treadmill for 15-minute intervals. This group had a significantly higher oxygen uptake compared to the control group (27). Another way that cardamom may improve breathing and oxygen use is by relaxing your airway. This may be particularly helpful for treating asthma. A study in rats and rabbits found that injections of cardamom extract could relax the throat air passage. If the extract has a similar effect in people with asthma, it may prevent their inflamed airways from restricting and improve their breathing (28).
SUMMARY Cardamom may improve breathing by stimulating better oxygen uptake and relaxing air passage to the lungs in humans and animals. . May Lower Blood Sugar Levels When taken in powder form, cardamom may lower blood sugar.
One study found that feeding rats a high-fat, high-carb (HFHC) diet caused their blood sugar levels to remain elevated longer than if they were fed a normal diet (15Trusted Source).
When rats on the HFHC diet were given cardamom powder, their blood sugar did not stay elevated for longer than the blood sugar of rats on a normal diet (15Trusted Source).
However, the powder may not have the same effect in humans with type 2 diabetes. In a study in over 200 adults with this condition, participants were divided into groups that took only black tea or black tea with three grams of either cinnamon, cardamom or ginger every day for eight weeks (29Trusted Source).
The results showed that cinnamon, but not cardamom or ginger, improved blood sugar control (29Trusted Source). In order to better understand the effect of cardamom on blood sugar in humans, more studies are needed.
SUMMARY A study on rats suggests that cardamom may help decrease high blood sugar levels, but more high-quality human studies are needed.
9. Other Potential Health Benefits of Cardamom In addition to the aforementioned health benefits, cardamom may be good for your health in other ways as well. Studies in rats have found that the high antioxidant levels in the spice may prevent both liver enlargement, anxiety and even aid weight loss:
Liver protection: Cardamom extract may decrease elevated liver enzymes, triglyceride and cholesterol levels. They may also prevent liver enlargement and liver weight, which reduces the risk of fatty liver disease (30, 31Trusted Source, 32Trusted Source, 33Trusted Source).
Anxiety: One rat study suggests that cardamom extract may prevent anxious behaviors. This may be because low blood levels of antioxidants have been linked to the development of anxiety and other mood disorders (34Trusted Source, 35Trusted Source, 36Trusted Source).
Weight loss: A study in 80 overweight and obese prediabetic women found a link between cardamom and slightly reduced waist circumference. However, rat studies on weight loss and the spice have not found significant results (15Trusted Source, 37Trusted Source) The number of studies on the link between cardamom and these potential benefits is limited and mostly done on animals.
Furthermore, the reasons why the spice may help improve liver health, anxiety and weight are unclear.
SUMMARY: A limited number of studies suggests that cardamom supplements may decrease waist circumference and prevent anxious behaviors and fatty liver. The reasons behind these effects are unclear but may have to do with the spice’s high antioxidant content.
10. Safe for Most People and Widely Available Cardamom is generally safe for most people. The most common way to use cardamom is in cooking or baking. It’s very versatile and often added to Indian curries and stews, as well as gingerbread cookies, bread and other baked goods.
The use of cardamom supplements, extracts and essential oils is likely to become more common in light of the promising results of research on its medicinal uses. However, there is currently no recommended dose for the spice since most studies have been on animals. The use of supplements should be monitored by a health professional. Furthermore, cardamom supplements may not be suitable for children and women who are pregnant or breastfeeding.
Most supplements recommend 500 mg of cardamom powder or extract once or twice a day. The FDA does not regulate supplements, so be sure to choose brands that have been tested by a third party if you’re encouraged to try cardamom supplements by a healthcare provider. If you’re interested in trying cardamom, remember that adding the spice to your foods may be the safest way.
SUMMARY Using cardamom in cooking is safe for most people. Cardamom supplements and extracts have not been thoroughly researched and should only be taken under the guidance of a healthcare provider.
The Bottom Line Cardamom is an ancient remedy that may have many medicinal properties. It may lower blood pressure, improve breathing and aid weight loss.
What’s more, animal and test-tube studies show that cardamom may help fight tumors, improve anxiety, fight bacteria and protect your liver, though the evidence in these cases is less strong. However, little or no human research exists for a number of the health claims associated with the spice. More studies are needed to show if or how the results of preliminary research apply to humans.
Nevertheless, adding cardamom to your cooking may be a safe and effective way to improve your health. Cardamom extracts and supplements may also provide benefits but should be taken with caution and under the supervision of a doctor.
Whether it’s dating app snaps, Instagram selfies, or even that corporate head shot on LinkedIn, maintaining a youthful appearance has become a critical feature of modern life and more and more people experiencing hair loss can suffer anxiety attacks at the sight of a mobile phone snapping their photo.
In the randomised study of over 2,000 women in the UK, more than one in five said they are suffering from hair loss or hair thinning. When you add in the number of women who have suffered from this in the past, the figure rises to almost 30 per cent.
A further 25 per cent who did not have the problem themselves knew friends or family who did.
The emotional toll can be devastating: many of those the researchers spoke to described how they had begun to withdraw from everyday activities.
As many as 51 per cent say they now shy away from having photos taken, 47 per cent say they avoid social events and 40 per cent said the same for meeting new people. Anxiety and embarrassment were also common responses to developing the condition.
One of the main reasons we lack an effective way to prevent hair loss is that we still understand very little about the molecular mechanisms that underpin human hair growth and loss.
Each hair follicle on our scalp is a miniature organ, which follows its own rhythmic cycle of growth, regression and rest throughout our lifetimes. With age, some of them become sensitive to hormones on the scalp, most notably dihydro testosterone or DHT, which binds to the follicles and miniaturises them until they no longer produce visible hair. However, we know hardly anything about how this miniaturisation process happens, or how to prevent it.
According to Prof Ralf Paus, a dermatologist at the University of Manchester, this is because hair loss is still viewed largely as a cosmetic problem, rather than a disease. Because of this, in the western world, neither industry nor academic funding bodies have been willing to spend substantial sums of money on hair research.
Despite the scale of patient demand, they have been dissuaded by the knowledge that any drug that hits the market is unlikely to be covered by the NHS or insurance companies.
So how could you self help and what does this have to do with your liver.
Liver disease can impact hair growth and trigger the onset of hair loss. Therefore, improper functioning of the liver affects all metabolic systems including digestion and the uptake of fat soluble vitamins. This is primarily because proper digestion and the uptake of vitamins is crucial for hair growth and cycling.
The liver is responsible for the uptake of fat-soluble vitamins, the detoxification of estrogen and the regulation of blood sugar. All of which are important for normal follicle hair cycling. In addition to normal metabolic function the liver performs hundreds of different functions.
Detoxification of the body takes place via a number of body systems. The principle organ of detoxification is the liver. Life is dependent on the function of the liver as the primary defence against any toxins that enter the blood stream.
The liver can be found on the right on the side of the stomach and weighs about 3 pounds. It is divided into two large sections called the right and the left lobes. The liver sits on top off the gall bladder and alongside parts of the pancreas and intestines.
Liver detoxification has been touted as the perfect route to an efficient liver; but is detoxifying the liver treating the cause or the symptom? Detoxifying our organ of detoxification is a contradiction in terms but certain methods can be employed to aid the liver in its normal detoxification process.
A liver that is not detoxifying efficiently could be the result of an iron deficiency or chronic over consumption of alcohol; medication or certain types of hormonal therapy. Liver disease can also be caused by hypothyroidism or adrenal insufficiency
FUNCTIONS OF THE LIVER IN RELATION TO HAIR LOSS
Conversion of ammonia The conversion of ammonia to urea is essential for normal metabolism. Ammonia is taken up from the blood by hepatocytes (liver cells) and converted to urea through the Krebs-Henseleit cycle. Ammonia is the by product of the break down of amino acids; disorders of the ammonia/urea cycle can lead to iron deficiency. Individuals with hyperammonia (high levels of ammonia in the blood) are likely to develop coarse brittle hair. They may also have brittle hair that breaks easily, a condition known as trichorrhexis nodasa.
Maintenance of blood sugar Blood sugar regulation is linked to hair loss and low levels of blood sugar can lead to hair thinning and premature hair fall. Hair follicles require an adequate supply of glucose to remain in anagen (growing phase) and periods of low blood sugar can disturb normal follicle cycling.
Although fatty acids and ketone bodies can be oxidised by the hair follicle, they are poor energetic substitutes for glucose.
Storage of vitamins Fat soluble vitamins travel through the lymphatic system of the small intestines and into blood stream within your body .
The liver stores fat soluble vitamins: A, D,E and K. The bile secreted during digestion is essential for absorbing them so that the body can use them. If bile production is compromised by liver damage, the proper absorption of these vitamins may be affected. Fat soluble vitamins are essential for norma hair follicle cycling.
Detoxification of the blood The liver is responsible for filtering bacteria, old red blood cells and toxins (such as alcohol) from the blood. The liver is also the site of biosynthesis hormones such as estrogen. Estrogen is related to hair growth and hair loss. When estrogen levels are sufficient, women have full, thick hair. But when they drop, such as after a pregnancy or during and after menopause, more hair enters the “resting” phase, where it soon falls out and causes thinning and even balding patches .
THE LIVER DETOXIFICATION PATHWAY The liver removes toxins and metabolic waste by converting them to water soluble compounds that can be excreted in the urine. Substances that are not water soluble are excreted in the bile, the bile is transported into the intestines and excreted in the faeces.
Phase-one detoxification transforms toxins through oxidation, reduction and hydrolysis by utilising a network of around 50 detoxification enzymes collectively known as cytochrome P-450 enzyme system. This transformation process creates free radicals (highly reactive species of oxygen). These free radicals are normally balanced by antioxidants.
Phase I detoxification prepares substances for phase-two detoxification. The liver normally produces a supply of antioxidants to negate any potential damage caused by free radicals. Key nutritional requirements for phase one detoxification include vitamin: A, E and B3. Minerals required include zinc, magnesium; essential fatty acids are also necessary.
Phase II detoxification transforms any toxic agents so they can be excreted in the urine or in the faeces.
If phase-two processing fails to keep up with phase-one free radicals can accumulate, in the form of reactive intermediates. A reactive intermediate is a short-lived, high-energy, highly reactive molecule, when your liver fails to process theses intermediates efficiently they begin to build up. If the liver can not process intermediates; much like a factory line production will slow down considerably
PHASE I INHIBITION • Vitamin deficiency • Mineral deficiency • Oral contraceptive • Anti-histimines • Iron overload
PHASE I OVER STIMULATION • Alcohol • Caffeine • Nicotine • Certain medication
TOXIC OVERLOAD IN THE BODY If the phase I and II detoxification pathways become overloaded, there will be a build up of toxins in the body. Most of these toxins will fat soluble and incorporate themselves into fatty parts of the body.
The brain and the endocrine (hormonal) glands are fatty organs, and are common sites for storage of fat-soluble toxins. This may result in symptoms of brain dysfunction and hormonal imbalances, such as infertility, breast pain, menstrual disturbances, adrenal gland exhaustion and early menopause.
SECRETION OF BILE AND ITS ROLE IN HAIR LOSS
Bile is a green-yellow fluid that is synthesised by the liver; it is critical for the breakdown of fats and absorption of fat soluble vitamins. Once bile synthesis is compromised essential fatty acid and fat soluble vitamin deficiencies can develop.
Essential fatty acids are essential for hair growth.
a lack of vitamin A can cause hypoplasia (dry hair and scalp) or hyperplasia (greasy hair and oily scalp).
research shows that a lack of vitamin D in your body can lead to hair loss. When there isn’t enough vitamin D in your system, new hair growth can be stunted.
a small trial from 2010 found that vitamin E supplements improved hair growth in people with hair loss. It’s thought that the vitamin’s antioxidant properties helped reduce oxidative stress in the scalp.
vitamin K helps regulate calcium deposition in the body; because of this, it helps prevent blood vessel calcification, as seen in pattern hair loss scalp calcification.
NUTRIENT SUPPORT FOR THE LIVER
Vitamin B complex
B vitamins help the body obtain energy from food and is also involved in cholesterol and hormone production.
Selenium is an essential trace element and necessary for a healthy liver. Selenium increases levels of glutathione peroxidase, a powerful antioxidant required for phase II detoxification.
Alcohol consumption can lower content of several trace elements, as iron, zinc, copper, and manganese.
Low doses of beta carotene have an anti-oxidation role in the liver preventing damage and inflammation.
Vitamin C is also important in liver detoxification pathways. It helps protect liver detoxification enzymes, created in phase I and phase II liver detoxification pathways, from oxidative damage.
Antioxidants such as vitamin E reduce the damage caused by free radicals created in phase I. If antioxidants are lacking and toxin exposure is high, toxic chemicals become far more damaging to the liver.
Slightly lower than normal levels of copper has been reported as a potential factor in diseases characterised by disrupted fat metabolism such as non-alcoholic fatty-liver disease.
Zinc deficiency may manifest itself in many ways: liver disease, poor liver regeneration, slow growing hair, or altered immune function.
LIVER FUNCTION TESTS
Liver function tests help determine the health of the liver by measuring levels of liver enzymes, proteins and bilirubin in the blood. Liver function tests can be used to asses acute and chronic liver disfunction.
Alanine transferase (ALT) ALT is an enzyme made by cells of the liver, an ALT test measures the amount of ALT in your blood. ALT is an enzyme that plays a crucial role in metabolism; it aids in the process that turns food into energy. the hair follicle is energetically expensive and requires high amounts of energy in the growing phase.
When higher than normal amounts of ALT is found outside of the liver it can indicate the liver is damaged or inflamed indicating a problem in phase one/two detoxification.
Damage to the liver causes an increase in ALT; the ALT can assess the amount of liver in the blood but it ca not show how much liver damage is present or how severe liver damage can become. Some drugs may affect the levels of ALT levels in your blood. Most low-normal results for ALT indicate a healthy liver. Normal range: 0 – 45 U/L Optimal range: 10 – 30 U/L
Aspartate aminitransferase (AST) AST is present in various tissues of the body. This enzyme helps trigger chemical reactions that the body need to function. Only a small amount of AST is normally found in the blood. Higher than normal amounts is associated with liver injury. Liver specialists report that AST is more likely to be related to liver injury than ALT. Normal range: 0 – 45 U/L Optimal range: 10 – 30 U/L
Albumin Albumin is the most abundant protein in the blood. A proper balance of albumin is needed to reduce leakage of fluid from blood vessels and maintain blood volume. Albumin aids in growth and repair of tissues and appendages such as the hair follicle. An abnormal albumin level indicate liver disfunction. Normal range: 35 to 55 g/L Optimal range: 38 – 40 g/L
Globulin High levels of globulin may indicate infection, inflammatory disease or immune disorders; these disorders can contribute to anaemia of chronic disease. Anaemia of chronic disease is called by iron withholding which disrupts iron metabolism; critical for the function of healthy hair follicles. Normal range: 20 to 39 g/L Optimal range: 24 – 28 g/L
Bilirubin High levels of bilirubin can indicate haemolytic anaemia; a condition where red blood cells are destroyed too quickly. Hair is dependant on an adequate supply of oxygen, the premature destruction of red blood cells can affect hair follicle cycling. Normal range: 1.7 – 20.5 umol/L Optimal range: 1.7 – 20.5 umol/L
5 SIGNS YOUR LIVER IS BEING OVERWORKED (and what to do about it)
You find it difficult to lose weight; the liver is the primary metaboliser of fat in the body. When liver function is below normal, it eventually impacts on your ability to burn fat. In addition to weight gain, it makes losing any extra pounds nearly impossible.
You have trouble digesting fatty foods; If you find you have a fatty or distended stomach after eating fatty foods, you may have a poorly functioning liver. Bile is required to digest and absorb fat, if you are not digesting fats efficiently you are not absorbing adequate amounts of the fat-soluble vitamins A, D, E and K- vital for healthy hair, immunity, bones and much more.
You have dry, slow growing hair; the liver is the main metabolic site of the body. It produces enough energy to sustain thousands of necessary functions performed every second by the body’s cells. Your hair follicles are dependant on a constant supply of energy to grow and regenerate.
You get ill often; the liver is responsible for fighting off infections and when the liver is overworked the immune system cannot hands the extra load leaving you more prone to picking up bugs and infections.
You suffer bad PMS; the liver regulates our hormone levels, an overworked liver results in elevated levels of estrogen which can lead to mood swings and irritability. Elevated levels of estrogen leads to estrogen dominance which can lead to high amounts of thyroid binding globulin. Thyroid binding globulin binds thyroid hormones so that they can not be utilised by cells of the body. The hair follicle is dependant on adequate amounts of thyroid hormone to maintain normal growth. WHAT TO DO ABOUT IT The liver has an amazing capacity to regenerate itself. Through diet, nutritional supplementation and exercise most types of liver disfunction can be resolved.
Ditch the caffeine; Caffeine speeds up Phase I detoxification and can increase the burden on an already sluggish liver. Try a Tumeric latte with almond milk instead. Turmeric contains an active ingredient called curcumin that prevents the liver from damage and can help to regenerate new liver cells. Turmeric also helps to stimulate the production of bile, necessary for the breakdown of fats from your food.
Cut back on alcohol; Alcohol increase Phase I detoxification and a pattern of drinking that brings blood alcohol concentration to 0.08 g /dL will affect the livers capacity to regulate blood sugar and metabolise fats. A blood alcohol concentration of 0.08 g/dL will typically occur after 4 alcoholic drinks. Heavy alcohol use is defined by The Substance Abuse and Mental Health Services Administration as drinking more than 4 alcholic drinks on 5 or more days in the previous month.
Supplement to support the liver; the liver requires an adequate supply of iron to fully support its detoxification and metabolic processes. Adequate iron storage is essential for intracellular energy output, from which adenosine tri-phosphate (ATP) is produced. ATP administration reduces fat in liver cells. To generate sufficient ATP; a ferritin level over 100 ug/L is essential. Evaluating ferritin can be difficult as it is also an acute phase reactant and can be elevated in chronic and acute inflammatory conditions. Ferritin levels must be assessed in a within a broader blood panel. The phase II liver detoxification pathways is dependant on ATP. Supplementation with vitamins A, D, E and K as well as selenium will support and enhance the liver detoxification pathway.
Pump it up; Regular exercise is key to a healthy liver. Exercise decreases stress on the liver and increases energy levels. Aim for at least 4 hours of exercise, such as brisk walking, weight lifting or swimming per week.
Get tested; Even moderately raised amounts of liver enzymes can indicate fatty liver and liver disease. Fatty liver is linked to insulin resistance; insulin resistance is linked to hair loss. Be warned, even fatty livers can result in normal amounts of liver enzymes in the blood
TYPES OF LIVER DISEASE THAT CAN IMPACT HAIR GROWTH:
Caused by viruses, such as hepatitis A, hepatitis B, and hepatitis
Caused by drugs, poisons, or too much alcohol e.g fatty liver disease and cirrhosis.
Cancer of the liver.
Inherited diseases of the liver such as hemochromatosis and Wilson disease.
A WELL BALANCED DETOXIFICATION CAN SUPPORT HAIR REGROWTH Because the liver is the primary organ that controls detoxification within the body. It plays a vital role in helping achieve optimal health due to its ability to remove toxins from the blood and converting it to non toxic substances that can be eliminated in urine and faeces.
The liver also processes food and is responsible for the uptake of fat soluble vitamins for use within the hair follicle and throughout the body. When in good health, phase I and phase II of the liver detoxification pathway are well balanced and the process works to protect against harmful toxins generated from the body’s own biological activity or from the environment. Liver function is almost always compromised, when the amount of toxins within the liver itself is greater than it can process. This toxic overload can be caused by poor nutrition and by the absence of nutrients needed for the two separate phases of detoxification or as a consequence of illness or disease.
Almohanna HM, Ahmed AA, Tsatalis JP, Tosti A. The Role of Vitamins and Minerals in Hair Loss: A Review. Dermatol Ther (Heidelb). 2019;9(1):51–70. doi:10.1007/s13555-018-0278-6
Eshraghian A, Hamidian Jahromi A. Non-alcoholic fatty liver disease and thyroid dysfunction: a systematic review. World J Gastroenterol.2014;20(25):8102–8109. doi:10.3748/wjg.v20.i25.8102
Hodges RE, Minich DM. Modulation of Metabolic Detoxification Pathways Using Foods and Food-Derived Components: A Scientific Review with Clinical Application. J Nutr Metab. 2015;2015:760689. doi:10.1155/2015/760689
It can be challenging at the best of times to understand what your prospect wants in order to tailor your product or services to their needs.
The secret is that once a client’s needs are understood and a relationship is established, asking for business becomes an extension of the roles of counselor and problem-solver possibly a familiar and comfortable roles for business entrepreneurs.
With these 10 questions firmly in place, practice them so that asking for business may not be so daunting. Use these questions to bring the focus of the sales conversation back to YOUR goals
1. “Let Them Know You Are Listening”
Repeat back what your customer has said. Make sure you show youare listening to their EMOTIONS as well as their words and logic.
So what I hear you saying is that you are a little bit _______?
Tell me more about that feeling. OK, what do you think we could do about that?
2. “Get Their Opinion”
Everybody loves to think that their opinion is valued. By getting prospect’s opinion you find out what they are most interested in, and more importantly you will learn what NOT to discuss or emphasize
In your opinion, does this idea fit the goals of your company?
Why or why not?
3. “Narrow It Down”
Sometimes customers will get confused by too many options. If you can narrow down their decision to fewer choices, then they are less likely to put off a buying decision.
If I was a magician and I could just magically give you the perfect package of your choice, which one would it be?
4. “Show Optimism”
Try to get a positive response from your customer. Optimistic suggestions and questions will usually get optimistic responses
I am sure that you won’t mind me downloading this product detail sheet, would you? …
If you knew it would help you to make a better decision about which model is right for you?
5. “Be Negative To Elicit A Positive Response”
Predict a negative outcome in order to give your customers a chance to help you, or give you more information.
If you predict a negative outcome, your customers may even offer up solutions that would not have thought of otherwise.
You’re not interested in our free bonuses, are you?
6. “Super Polite Flattery Favors”
Be polite, and people will respond. Add a little flattery and then don’t be afraid to ask a favour I know your job is super complicated and you have a lot on your plate right now.
Instead of having to deal with selling your boss on this idea,
how about you just let me to the heavy lifting?
7. “Get Them Talking Again”
Keep the conversation going to avoid “uncomfortable silences.” Bring them back around, and keep them talking.
What exactly do you mean by that?
That’s really very, very interesting.
Would you mind telling me more?
8. “Brain stormers”
Get your prospect to think about the rewards and benefits of using or owning your product or service. Get them to think about various possibilities.
Get them to think creatively.
Have you thought about how easy this will be, and how much time this will save you once you get it going?
Just imagine all that extra time you’ll have to focus on what’s important!
Imagine what could you do with that extra time?
Let’s make a quick list
9. “Take Their Temperature”
Find out exactly how they feel – both positive and negative. This will obviously give you more information on which benefits to pitch, and how to close the sale.
Q The way you see it, in what different ways are we BETTER than the competition?
In what ways do you think we are WEAKER?
10. “Focus on identifying and solving their problems”
Find out exactly what they are concerned about which stimulated them to enquire about your services or product further. This will give yyou more information and better help you to tailor your proposal an quotation.
Q How did you see this product or service solving your main concerns
Q what main concerns did you see our services or product solving?
Bargaining vs Negotiating
Although people often think that negotiating is the same as bargaining, it is not.
Negotiating is a process, and bargaining is one stage of that process. There are three other stages of negotiating, and even those are tempered by timing, intuition, and flexibility to the process.
I am not going to list all of the, but I will set out some of the real nuggets you should put in place to establish a firm ground for all considerations.
1. Do your Research
When doing research and preparing for negotiations, there are three important considerations:
The facts that you collect are all the direct and indirect information that you will need to back you up during negotiations. With access to information today, it is a much simpler task than ever to accumulate all kinds of data and statistics.
For example, if you are preparing to purchase a vehicle or a house, plenty of information is available, such as comparable properties and prices.If you are preparing to negotiate a raise, or are negotiating salary increases at work, then comparable wage statistics, the history of the organisation and its mission and values, previous experiences in the collective bargaining process, and strategic plans are all important concepts to understand.
2. Focus on your priority
Knowing priorities means having a good understanding of what you want from the negotiation. You also need to know what the other party wants. Understanding your principles, both as a negotiator
and as an individual, will help you to form and present a case that is compelling and believable.
Understanding the principles of the other party can also be very helpful to you. A little more research can help you to understand what the organisation’s beliefs are, how they have approached previous negotiations, what terms seem to be more important to them than others, and what terms they could be willing to be flexible with.
3. Identifying Your Walk Away Position (WAP)
When you establish your priorities, make sure you have a clear understanding of your Walk Away Position (WAP). What is the least that you will accept (or the highest price that you are willing to
Establish your WAP value in your mind and keep it clearly available so that you do not get caught up in the heat of negotiating, either ending up with something you never wanted, or turning
down a deal that was better than your WAP.
If you are negotiating on someone else’s behalf, make sure that you know their WAP so that you do not make any mistakes in negotiating for them.
4. Identifying Your Best Alternative to a Negotiated Agreement (BATNA)
In addition to your WAP, you also need a Best Alternative to a Negotiated Agreement (BATNA) in your plan. Sometimes an issue can be settled before the bargaining phase begins if it meets your
criteria as a BATNA.
For example, if you are planning to purchase a home – which is often a very emotional decision – and the realtor comes to you with an offer that you can live with, and you get the home you want without having to participate in any heavy bargaining or entering into a price war, then you may have reached your BATNA.
Not all negotiations have to be bargained; sometimes, when you negotiate, you can lose the opportunity to get what might have been a BATNA if you had not been after such a bargain.
5. Working Within the Zone of Possible Agreement (ZOPA)
The Zone of Possible Agreement (ZOPA) is an area of overlap where the desired outcomes of both parties reside, and where both parties can live with the outcome. Once you reach a ZOPA, the finer details need to be worked out within the scope of what both parties
have already found is potentially working for them.
For example, if your business forecasting allows for a 2% salary increase each year for the next three years, and similar companies in your industry are offering the same, and the union is asking for 7% over four years, then youmay be within the ZOPA.In general, there are three possible outcomes to a negotiation.
6. Getting Everyone’s Perspective
Gathering perspective is something that can take place throughout the negotiation process. It begins in the research phase, where the negotiator considers the needs of the members of an organisation
in conjunction with the strategic vision and mission of the negotiation.
This does not mean that everyone will get what they want in an agreement; rather, it means that all points of view are considered. There is no point in entering negotiations and reaching an agreement that ignores a section of stakeholders or breaks the law.
Gathering perspective can be a considerable undertaking, depending on the size and scope of the operation. This is one area where outside resources can be utilised (an outside firm conducting employee satisfaction surveys, for example)Diane Shawe Author available from amazon and google books
Drive Targeted Traffic to Your events using social media
Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.
For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.
Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.
#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.
On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.
1: Live-Tweeting Tips
Keep tweets concise.
Avoid splitting a thought into two tweets.
Remember to use @[name] when starting a tweet with a name.
Tweet your own content—photos, quotes and commentary.
Link to books or films mentioned.
Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.
2: Showcase Your Services
There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”
3: Generate Product Buzz
Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.
In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.
Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.
4: Capture the Attention of Journalists
Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.
Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant
If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.
5: Connect With Influencers
One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn
Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.
You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.
If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.
To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.
6: Establish a Reputation as an Expert
Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.
7: Create a e-press – influencer Press kit
The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.
8: Create Compelling branded Images
Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.
Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.
9: How to Create a Brand Presence When You’re Not at the Event
You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.
If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.
10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.
Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.
What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!
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