Category Archives: Global entrepreneur week

10 Essential Questions For Managing & Controling The Conversation And Advancing The Sale Toward Your Close by Diane Shawe

It can be challenging at the best of times to understand what your prospect wants in order to tailor your product or services to their needs.

The secret is that once a client’s needs are understood and a relationship is established, asking for business becomes an extension of the roles of counselor and problem-solver possibly a familiar and comfortable roles for business entrepreneurs.

With these 10 questions firmly in place, practice them so that asking for business may not be so daunting. Use these questions to bring the focus of the sales conversation back to YOUR goals

Diane Shawe copy of ebook from coffee break series1. “Let Them Know You Are Listening”

Repeat back what your customer has said. Make sure you show youare listening to their EMOTIONS as well as their words and logic.

So what I hear you saying is that you are a little bit _______?

Tell me more about that feeling. OK, what do you think we could do about that?

2. “Get Their Opinion”

Everybody loves to think that their opinion is valued. By getting prospect’s opinion you find out what they are most interested in, and more importantly you will learn what NOT to discuss or emphasize

In your opinion, does this idea fit the goals of your company?

Why or why not?

3. “Narrow It Down”

Sometimes customers will get confused by too many options. If you can narrow down their decision to fewer choices, then they are less likely to put off a buying decision.

If I was a magician and I could just magically give you the perfect package of your choice, which one would it be?

4. “Show Optimism”

Try to get a positive response from your customer. Optimistic suggestions and questions will usually get optimistic responses

I am sure that you won’t mind me downloading this product detail sheet, would you? …

If you knew it would help you to make a better decision about which model is right for you?

5. “Be Negative To Elicit A Positive Response”

Predict a negative outcome in order to give your customers a chance to help you, or give you more information.

If you predict a negative outcome, your customers may even offer up solutions that would not have thought of otherwise.

You’re not interested in our free bonuses, are you?

6. “Super Polite Flattery Favors”

Be polite, and people will respond. Add a little flattery and then don’t be afraid to ask a favour I know your job is super complicated and you have a lot on your plate right now.

Instead of having to deal with selling your boss on this idea,

how about you just let me to the heavy lifting?

7. “Get Them Talking Again”

Keep the conversation going to avoid “uncomfortable silences.” Bring them back around, and keep them talking.

What exactly do you mean by that?

That’s really very, very interesting.

Would you mind telling me more?

8. “Brain stormers”

Get your prospect to think about the rewards and benefits of using or owning your product or service. Get them to think about various possibilities.

Get them to think creatively.

Have you thought about how easy this will be, and how much time this will save you once you get it going?

Just imagine all that extra time you’ll have to focus on what’s important!

Imagine what could you do with that extra time?

Let’s make a quick list

9. “Take Their Temperature”

Find out exactly how they feel – both positive and negative. This will obviously give you more information on which benefits to pitch, and how to close the sale.

Q The way you see it, in what different ways are we BETTER than the competition?

In what ways do you think we are WEAKER?

10. “Focus on identifying and solving their problems”

Find out exactly what they are concerned about which stimulated them to enquire about your services or product further. This will give yyou more information and better help you to tailor your proposal an quotation.

Q How did you see this product or service solving your main concerns

Or

Q what main concerns did you see our services or product solving?

Bargaining vs Negotiating

Although people often think that negotiating is the same as bargaining, it is not.

Negotiating is a process, and bargaining is one stage of that process. There are three other stages of negotiating, and even those are tempered by timing, intuition, and flexibility to the process.

I am not going to list all of the, but I will set out some of the real nuggets you should put in place to establish a firm ground for all considerations.

1. Do your Research

When doing research and preparing for negotiations, there are three important considerations:

  • Collecting facts
  • Knowing priorities
  • Knowing principles

The facts that you collect are all the direct and indirect information that you will need to back you up during negotiations. With access to information today, it is a much simpler task than ever to accumulate all kinds of data and statistics.

For example, if you are preparing to purchase a vehicle or a house, plenty of information is available, such as comparable properties and prices.If you are preparing to negotiate a raise, or are negotiating salary increases at work, then comparable wage statistics, the history of the organisation and its mission and values, previous experiences in the collective bargaining process, and strategic plans are all important concepts to understand.

2. Focus on your priority

Knowing priorities means having a good understanding of what you want from the negotiation. You also need to know what the other party wants. Understanding your principles, both as a negotiator
and as an individual, will help you to form and present a case that is compelling and believable.

Understanding the principles of the other party can also be very helpful to you. A little more research can help you to understand what the organisation’s beliefs are, how they have approached previous negotiations, what terms seem to be more important to them than others, and what terms they could be willing to be flexible with.

3. Identifying Your Walk Away Position (WAP)

When you establish your priorities, make sure you have a clear understanding of your Walk Away Position (WAP). What is the least that you will accept (or the highest price that you are willing to
pay)?

Establish your WAP value in your mind and keep it clearly available so that you do not get caught up in the heat of negotiating, either ending up with something you never wanted, or turning
down a deal that was better than your WAP.

If you are negotiating on someone else’s behalf, make sure that you know their WAP so that you do not make any mistakes in negotiating for them.

4. Identifying Your Best Alternative to a Negotiated Agreement (BATNA)

In addition to your WAP, you also need a Best Alternative to a Negotiated Agreement (BATNA) in your plan. Sometimes an issue can be settled before the bargaining phase begins if it meets your
criteria as a BATNA.

For example, if you are planning to purchase a home – which is often a very emotional decision – and the realtor comes to you with an offer that you can live with, and you get the home you want without having to participate in any heavy bargaining or entering into a price war, then you may have reached your BATNA.

Not all negotiations have to be bargained; sometimes, when you negotiate, you can lose the opportunity to get what might have been a BATNA if you had not been after such a bargain.

5. Working Within the Zone of Possible Agreement (ZOPA)

The Zone of Possible Agreement (ZOPA) is an area of overlap where the desired outcomes of both parties reside, and where both parties can live with the outcome. Once you reach a ZOPA, the finer details need to be worked out within the scope of what both parties
have already found is potentially working for them.

For example, if your business forecasting allows for a 2% salary increase each year for the next three years, and similar companies in your industry are offering the same, and the union is asking for 7% over four years, then youmay be within the ZOPA.In general, there are three possible outcomes to a negotiation.

  • Lose-Lose
  • Win-Lose
  • Win-Win

6. Getting Everyone’s Perspective

Gathering perspective is something that can take place throughout the negotiation process. It begins in the research phase, where the negotiator considers the needs of the members of an organisation
in conjunction with the strategic vision and mission of the negotiation.

This does not mean that everyone will get what they want in an agreement; rather, it means that all points of view are considered. There is no point in entering negotiations and reaching an agreement that ignores a section of stakeholders or breaks the law.

Gathering perspective can be a considerable undertaking, depending on the size and scope of the operation. This is one area where outside resources can be utilised (an outside firm conducting employee satisfaction surveys, for example)Diane Shawe Author available from amazon and google books

10 Tips on How to Drive traffic to your events using twitter and social media by Diane Shawe

Drive Targeted Traffic to Your events using social media

Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.

For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.

Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.

#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.

On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.

1: Live-Tweeting Tips

  • Keep tweets concise.
  • Avoid splitting a thought into two tweets.
  • Remember to use @[name] when starting a tweet with a name.
  • Tweet your own content—photos, quotes and commentary.
  • Link to books or films mentioned.
  • Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.

2: Showcase Your Services

There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”

3: Generate Product Buzz

Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.

In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.

Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.

4: Capture the Attention of Journalists

Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.

Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant

If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.

5: Connect With Influencers

One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn

Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.

You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.

If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.

To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.

6: Establish a Reputation as an Expert

Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.

7: Create a e-press – influencer Press kit

The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.

8: Create Compelling branded Images

Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.

Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.

9: How to Create a Brand Presence When You’re Not at the Event

You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.

If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.

10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.

Conclusion

Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.

What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!

Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,

Client loyalty is not the same as it use to be and here’s why

Loyalty is not the same as it once used to be. People move on fast and forget faster and the best dis-loyality tool is the mobile phone because it pumps tempting offers and inform them of alternative and your competitor in seconds!

Article by Diane Shawe

Admit it, we all use our mobile phone search tools like our life depended on it.

One of the problems many small businesses face is the challenge to stay current, modern and up to date. The temptations to scale up and expand instead of focussing on their core brand and what they stand for is often erased from any growth plans. For example, although I enjoyed the odd facial a this local beauty salon, I never quite figured out what they really stood for because they seem to offer all sorts of bits and bobs in the salon.. I take many felt the same way…

So I am going to focus on salons at the moment because I think they face a growing challenge each day from the swelling mobile provider.

How about your salon? Sometimes it is tempting to scale up by trying to innovate, hire more and invest in the next best computer systems, but if you take your eye off your brand’s core values, your clients will slowly start to move away from you.

That of course, does not mean you are not to leap from your current situation to the next stage (whatever that might be), but as you do, here are some things worth remembering…

If you don’t know what your salon brand stands for neither do your clients (we do hair is not enough) Perhaps you should consider another way that you can grow stronger and that could be by scaling back to basics.

If you don’t know where you are driving, chances of arriving anywhere is pretty slim

The latest computer systems do not mean higher sales, could have the opposite effect

Here are 5 tips to get you started on the right path to scaling back:

  1. Ugly flyers can give you more than you need to get busy on a Tuesday afternoon and ultimately.
  2. Every quarter, it is wise to unplug, review, reevaluate, then set in goals, visions, and targets.
  3. It is wise to craft your salon message than learn how to communicate with your clients. Use Social media it can be cheaper andvery effective.
  4. If you stop promotions and marketing you will cut the lifeline from your sales so don’t.
  5. If you don’t understand your individual team member’s needs and aspirations you will always be having staff walkouts (their needs is not what you think they are) Keeping your staff happy can bring in more sales.

… so the moral of this message is, when you are thinking about scaling up, remember, it’s not always about expansions and latest technological innovations, think holistically, think outside the box and remember sometimes scaling back will give you the boost you need to eventually scale up.

After all, when you give a cat some cream they purr, keeping your customers and enticing them to sell your exceptional services is worth investing some quality thinking time each quarter and then acting upon it.

Happy scaling back and leaping from this to that onto making your clients happy.

LEARN TO BE AGILE WHEN CHALLENGES, DIFFICULTIES AND FAILURES ARE ON YOUR STEPPING STONES TO SUCCESS BY DIANE SHAWE

Greatness is not achieved by never falling but by rising each time we fall. Confucius

Failure, or failing at something, is a natural part of life. People experience failure both in their personal and professional lives on a daily basis.

The great thing about failure is that it provides you with a another chance. You get the opportunity to pick yourself up once again, come back stronger and have another go!

You can and should learn from your mistakes and your shortcomings, and use them as stepping stones to achieve success and greatness, be it in your personal life or in your professional life!

In other words, failure is a great teacher. One of the best, in fact!

The fact is that everyone fails, or experiences failure in their life. Even wildly successful and famous people – people who have seemingly achieved just about everything in life – have experienced failure and the disappointment that comes with it many times in their life. How they chose to deal with their failures is what made them successful, and got them to where they are today.

Remember, consistency is the evidence of belief. Keep smiling at the person in the mirror.

Like success, failure is many things to many people. With positive mental attitude, failure is a learning experience, a rung on the ladder, and a plateau at which to get your thoughts in order to prepare to try again. ~ W. Clement Stone

You don’t need a reason or permission to be happy just a choice. Dont let your excuses or doubts be greater than your faith in success or your positive vision.

Everything we see around us was once a thought, a dream a vision until it was committed to action.

📚#DianeShawe published #Author on #Amazon and #GoogleBooks has written 15 Must-Own Books No Serious #Entrepreneur Should Ignore.

The Little Coffee Break #Mindfeed eBooks from 💡IQ 2 EQ is a collection of eBooks 30 minutes read.
🛒https://s.ripl.com/rrbbws

#amreading #bookfeaturepage #bookshelf #totalbooknerd #bookstore #readmorebooks #booksofinstagram #alwaysreading #coffeeandbooks #booksofinsta #dianeshaweauthor #dianeshawe
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10 Ways to Boost your Hair Extensions Business by Diane Shawe

Article by Diane Shawe Author: Extracts from Getting Started in the Hair Extensions Business

Sometimes you find things are going great and then the big slump takes a hold. How can you evaluate what you have done right and where you are going wrong?

Doing a SWOT analysis will give you a true picture of how your hair extension business could or should be running. It is essential to work out why some things are working in your business and why some are

SWOT stands for ‘strengths, weaknesses, opportunities and threats’. It is a well-known term in business and marketing. Performing a SWOT analysis is a very important part of running the business. It must be taken seriously

It is your own audit of your business no matter the size of it and should be done on a regular basis, at least annually. It’s not very complicated but could help keep you ahead of your competitors.

You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.

The results of your SWOT analysis will be the basis for your marketing plans and decisions.

‘What they don’t tell you about getting started in the hair extension business’ summary from page 20 – 35 author Shawe D 2007

1) Form business alliances

Join up with other businesses to help each other build a bigger clientele.

Form an alliance with another business that has the same type of clientele as yours, for instance a business which involves beauty, nails, tanning, or fashion.

You can take this alliance as far as you like. You could set up shop together, or just refer clients to each other. You could do some advertising together and share the cost. Another idea is to hand out gift vouchers for each other. Each gift voucher could be for a free service.

It’s best if you both cater to clients who are at the same end of the market.

There’s not much point in marketing to people who simply can’t afford to come to your hair extension studio or pay for your services.
2. Choosing a Business

Choose a business where the people have the same business ethics as yours and a good database of clients.

3) Network

Throw the occasional cocktail party and invite the surrounding business owners, managers and employees of your choice. If you can build relationships with these people you may gain them as clients. Remember most men have girlfriends or wives and most women have other lady friends also.

They might also refer some of their customers and friends to you. Do this especially with the staff of beauty and fashion shops in your area. They are ideal people to get referrals from.
4) Get Quality Training

There are over 36 different hair extension techniques in the market place. If you really want to plan to be a success in this market, then you have to choose to become totally proficient in several techniques. There are many types of clients out there with varying hair problems, plan to be of service to you target market. Restricting yourself is restricting your potential income.

5) Be Classy (even if your working from home)

It’s best to set your hair extension studio up so that the right impact is made right from the moment the clients make an entrance or you make an entrance. Remember that the more professional the hair extension studio looks, the more you will be able to charge, as you will attract a more up market clientele. I always advise that the overall look must not out way the warmth and welcome of the studio. Clients like to feel relaxed with the staff and environment, not as if they are on show.
6) Flowers at reception or at your home always add a touch of class.

So does a smiling face, which helps to make each client’s, visit a welcoming visit right from the start. You can make the waiting area more impressive by including a great retail area, some hair extension brochures, and a book containing before and after photos. Provide some new, interesting magazines and hair books. Toss the old or torn ones out.
7) Always protect the clients clothing.

There should be a cupboard or rack for coats, or like some hair dressers have, a small dressing room for clients, who are given a gown to wear. This is a great idea as it removes the problem of high collars being in the way and clothes being ruined.

8) Get rid of shabby items.

Make sure there is a place for everything and enough storage space, so that the hair extension studio can be kept tidy. Get rid of the old wraps, used or shabby towels, and worn brushes. Never have dirty combs or tongs lying around. All of these things make a bad impression on clients.
9) No Carrier bags or damaged cases.

If you are mobile don’t turn up with carrier bags or a damaged beauty case. Make sure you are presentable and that your hair looks emaculate.
10) Don’t be afraid to change with the times.

If your hair extension studio starts to look outdated give it a facelift. Invest in the latest equipment. Make sure that the chairs not only look good, but also feel comfortable. If you are mobile make sure your equipment is up to date in line with your techniques.

The most valuable ebook for your hair extension business Click to order

What they don’t tell you Visit www.needahairmakeover.co to view a selection of 1 day courses.

Call us on 0121 318 2880 to discuss our courses we train in over 14 different techniques or if you would like to book an appointment to have your hair extensions done

Taking a look at food Fads and Trends by Diane Shawe

I dont often write about food, but when you think about it, it plays a major part in our daily life.

I researched and found some observations from the Compass Group UK & Ireland, the Food People who compile a list of the top 10 food trends we can expect to emerge or, in some cases, continue into next year.

Multi-cuisine restaurants

Serving up dishes that take inspiration from all sorts of exciting and international sources are coming to the fore at the same time as nano-specialists that pour all their energy into mastering single ingredients.

When you look at the world of food, you realise that food trends are really being driven by consumers and what they need and want.

The other point that’s important to consider is the difference between a trend and a fad, A fad is confined to one category, channel or geography and usually just lasts for one season or year.

A good way to spot trends that will stand the test of time is to identify the ones that have one or more wider social drivers, such as health and wellbeing, or seeking experiences that support them.”

BBQ 2.0
Different barbecue techniques inherited from around the world will become part of restaurant theatre, Consumers will continue to crave the charred and smoky flavours from a barbecue.

As we see more chefs and barbecue operators starting to think of the barbecue or fire as an incredibly versatile cooking method, rather than an institution confined by history we can expect this momentum to continue with alternatives
to meats, such as fish and game, vegetables, new cuisines and desserts from the barbecue.

Who’s doing it: Temper, London W1F

healthy-food

Global larder
As travel has become more affordable and technology ensures the world becomes better connected, the lines that divide regional fare have blurred.

Chefs and home cooks are growing, buying and cooking with ingredients more typical of exotic cuisines than with their own flare, forget about geographical barriers – flavour profiles from across the globe are being used in our kitchens, as consumers become more aware of the unusual flavour imparted by these world ingredients.

Who’s doing it: the Providores, London W1U

Multi-cuisine cooking
This is a food movement that is less about fusion and more about choice,

Quantity and quality are key, as influences and ingredients move from specific regional classics to global favourites, taking their seat at the world table.
Who’s doing it: Caravan, London N1C

Nano-specialism
This is almost the perfect counter-trend to multi-cuisine cooking, focusing as it does on expertise, excellence and the narrative.

“Now is the time to be a specialist in your field,” says Banks. “Make your food shine, showing it off to its best possible potential. These specialists are showcasing individual ingredients and creating surprising and delicious dishes with only one main ingredient.

“These nano-specialists are becoming masters of the humble avocado or bag of crisps, as boundaries are pushed and experimentation takes over.”

Who’s doing it: Yolk, London EC2M

Provenance
Consumers are more interested in where their food comes from than ever – from the breed to the farm and the farmer’s name. But why do they want so much information?

Gorgeous Group’s Bargh says: “In a world of consumer distrust, knowing the back story helps to create an element of trust and transparency between the consumer and the retailer, brand and chef, and gives consumers the ability to create a real emotional connection.”

Compass’s Davies agrees: “People seek honest stories they can trust in an uncertain world. It feels good to know who made your food or drink, where it comes from and how it was cared for.”
Who’s doing it: Lyles, London E1

Authenticity
Simon Parton, Compass Group UK & Ireland’s head of food and beverage innovation, says: “Authenticity is a delicate balance. At the very top level, it means total authenticity of the recipe and the ingredients. This is expensive, so to most of us authenticity means capturing the essence of the cuisine, the flavours, the key ingredients, the colours and smells; not breaking the rules by using the wrong meat, for instance.”
Who’s doing it: Hill & Szrok, London E8

Veg-centric cooking
Meat-free dining has become a lifestyle choice for today’s health-conscious and environmentally aware consumers and it’s one that they’re choosing to dip in and out of.

“Veg-centric cooking is a trend that’s been bubbling away for a while,” says Nick Vadis, culinary director at Compass Group UK & Ireland. “That’s why we’ve developed our new vegetarian Root Kitchen concept for the business. But the people asking for it are not necessarily vegetarian.”

Vadis describes this group as ‘flexitarian’, while the Food People refers to them as ‘reducetarians’.

“This isn’t about being perfect, it’s about moderation of our carnivorous side,” says Banks. “Reducing any processes that harm the planet and finding cleaner ways to live and eat is better for our bodies and better for the world.”
Who’s doing it: Root, Bristol

Waste not, want not
The arguments for reducing waste are so compelling, for both the planet (less waste to landfill; conservation of natural resources) and hospitality operators (reduced costs), that the real question should be why not?

So it’s little wonder that food businesses are becoming increasingly innovative when it comes to lowering the levels of waste they produce.

“Restaurants are promoting themselves as having ‘no food waste’, using not only nose-to-tail but also root-to-tip [of fruit and vegetable]. Never before has so much of every plant and animal been used,” says Banks.

“There are a few operators that are responding to the desire from consumers to live within a sustainable food ecosystem. And it is extremely difficult to do if it is done properly. To quote Doug McMaster from Silo: ‘I don’t have a bin in my kitchen.’ Just think about that for a moment. Nothing is thrown away – no food, no packaging, nothing. That would completely change how a kitchen operates. He admits it’s very difficult, but it does mean you get very creative.”
Who’s doing it: Silo, Brighton

Craft carbs
We can kiss goodbye to ‘plastic white bread’, says the Food People, as the craft of bread baking returns and a trend for artisan, flavoured and luxury loaves emerges.

Of course, craft carbs go well beyond bread, as Banks explains: “Forget about cheap and cheerful, carbs have taken on a luxurious edge, elevating their position from midweek staple to fine dining. Fresh, authentic pasta made with finely milled ancient grains, or bright, vibrant tagliatelle coloured with vegetables.”
Who’s doing it: Trullo, London N1

tacos

Food by occasion…
… rather than food by type because, says Bargh: “Consumers are choosing to eat according to their mood, rather than the nationality of the food.”

This means, for example, that diners are looking for dishes that can provide a kick-start to their day, rather than food that is typically associated with breakfast. Banks says this is a trend that is particularly prevalent in the health space, but from an operator’s perspective, it’s not necessarily an easy appetite to satisfy: “The challenge is getting consumers to understand and articulate what they want at a more functional level.”
Who’s doing it: Detox Kitchen, London (various locations)

Food on the go
The grab-and-go food trend is expected to evolve in 2018 and it’s an opportunity not to be missed by hospitality businesses. The market was valued at £20.1b in 2016, with robust consumer demand for quick and quality food leading to substantial growth and no signs of it slowing down.

“On-the-go is the buzzword driving this trend,” says Parton. “We are all busy people – the average lunch in the UK is only 34 minutes – so we insist on eating on the go. Research we conducted found the sandwich has remained the favoured lunchtime choice, chosen by 63% of the UK workforce. We’ve done a massive amount of work to make sure we’re leading the way in delicious and convenient food. ‘On the go’ must not mean we compromise on quality and enjoyment.”
Who’s doing it: Pret a Manger/Leon, various locations

Whilst I agreed with some of the findings I was not overly surprises. The UK is becoming one big cultural melting pot, but you would think the only place this is happening is London.

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SAVING VERSES INVESTING

Now I am no Financial expert, but I do know one thing, most of us want financial security, most of us would like more money, most of us with any money wants to increase it, and the internet is riff with the good bad and ugly tips, advice and dangers about letting go of your hard earned cash.

article by Diane Shawe

I am a business entrepreneur, out there it is hard to raise small and proper investment that is not going to cripple your business or if your time sensitive and need to make critical investments that will impact the growth of your business, jumping through months of investigative hoops by funding administrator (who are important) could loose you that business opportunity.

So I started to check out alternate and then looked at the savers out there and shook my head at the very low returns they received from there banks savings.

I also saw the levels of complaints from some of them who lost thousands from these online trading platforms.

So here’s what I found and suggest: In vest in local small businesses here’s why:

What’s the difference between saving and investing?

Saving – is putting money aside, bit by bit. You usually save up to pay for something specific, like a holiday, a deposit on a home, or to cover any emergencies that might crop up, like a broken boiler. Saving usually means putting your money into cash products, such as a savings account in a bank or building society.

Because of persistent low interest rates anyone looking for decent Returns that are also safe has had a tough time for several years most of the best saving accounts for instance don’t even top 1.5% annual yield.

Investing – is taking some of your money and trying to make it grow by buying things you think will increase in value. For example, you might invest in stocks, property, businesses or shares in a fund.

What is Peer to Peer Investing

What is peer to peer investing it is a practice of investing money in notes issued by Borrowers who are requesting a loan without going through the traditional financial intermediaries and who are known to the Investor there is an individual investor and an individual borrower.

The key characteristics of peer to peer lending are it is conducted for profits so there is no necessary common Bond or prior relationship between lender and borrower 3 into mediation takes place by peer to peer lending company for transaction takes place online or in-person 5 lenders may choose which borrow to invest in the loans are unsecured and not protected by government insurance The loans are securities that can be sold to other lenders.

We have seen the growth of online Crowd funding platforms they are great for the long term business startup planner but ineffective for established businesses that need investment to move on a business opportunity.

What is Fixed Income Investment

So what are the benefits of fixed interest investment in addition to the benefits of capital appreciation fixed income securities provide investors with a steady stream of income generated from a portfolio balance.

Most people have done this by property investment but often find that they are investing more of their own money than

Creating a consistent cash inflow to the Investor.

One advantage of investing in fixed income securities is the peace of mind that comes from the stable portfolio balance and capital preservation by definition fixed income securities are required to repay the original amount of the Investment known as the principal balance in full at a specific date in the future or in increments spread over the duration of the investment.

Example: Principle Investment 12 months £1000

Quarterly income £100×4=£400 Return of principle investment £1000 Guaranteed Ethical Growth of funds in one year £1400

Fixed income is a type of investment in which real return rates or periodical income is received at regular intervals and at reasonable predictable levels fixed income investment can be used to diversify one’s portfolio as they pose less risky than equity and derivative investments.

Best investment plans for fixed income further the recent tumbling of the economy has bought the attention of investors from equity orientated plans to fixed income plans especially for those who are on the verge of retirement or those wanting a better return on their money than what the banks are offering. Simply put fixed income plans use regular Returns in the form of fixed income.

15 Habits Women Entrepreneurs Must Cultivate to Improve Sales

Diane Shawe Author of a forthcoming book ‘The number 1 guide for women who hate selling: Practical Negotiation and Selling Skills’ explores many points on why a high percentage of self employed women don’t achieve the level of sales.

For example she take a look at some of the things women constructively forget to ask for?

 Women Don’t ask For The Order,

 women don’t ask for raises and promotions and better job opportunities.

 They don’t ask for recognition for the good work they do.

 They don’t ask for more help at home.

In other words, a high percentage of women are much less likely than men to use negotiation to get what they want. Instead they spend destructive energy moaning and gossiping about how hard  done by or discriminated against they feel.

Why does this matter?

TRADITIONAL
BELIEFS UNDER THREAT

“The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. With the population dramatically ageing and low-level jobs increasingly swallowed up by machinery, entrepreneurship will be a necessity for many, rather than a life-style choice for some”

Why does the average woman in today’s society still find themselves debating the perceived concept that they deserves more or should be rewarded with more?

And why are many women still less comfortable asking for changes that would improve their working conditions, enhance their job satisfaction, or help them expand a business more efficiently and profitably?

“What you think you become, what you feel you attract, what you image you create”

So what is a Business Rainmaker?

In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money.

A rainmaker is usually a key figure in the business or organisation. not merely a salesperson, but a principal or executive who is usually highly regarded within the enterprise.

So I am going to introduce some researched habits, However, cultivating these habits is well within the grasp of any successful female entrepreneur with sufficient commitment in order to become your own Rainmaker.

1. Successful rainmakers treat their clients as the most valuable asset of their business.

For most business entrepreneurs, the vast majority of new business derives, either directly or indirectly, from existing or past clients and referral sources. Past and current clients can be a source of new business by sending new matters. They also can be powerful referral sources.

Yet sometimes business entrepreneurs focus their marketing efforts on cultivating new relationships with people they have never done business with before.

They ask these “strangers” out to lunch, invite them to firm seminars, and call and e-mail them. Meanwhile, their most valuable assets—their existing clients—are being neglected. There is much to be said for customer acquisition strategy vs customer retension strategy.

2. Successful rainmakers treat their current and former clients as well as, or better than they would treat a prospective client.
They recognise that existing clients are the most important people in their marketing mix.

3. Successful rainmakers nurture their relationships

Nurturing your clients by providing outstanding, not just good, service, staying in touch on a regular basis, seeking feedback, celebrating clients’ successes, and showing appreciation by sending gifts or hosting special client-appreciation events.

4. Successful rainmakers make business development a priority.

Successful rainmakers recognise that to be successful at business development, they need to make it a priority and work at it on a consistent basis. They treat their business development activities with the same level of commitment that they bring to client service.

Making business development a priority is as much about mind-set as it is about time management.

There are opportunities to market each day. Throughout the day, business entrepreneurs talk to clients, competition, and even staff. Spending a few extra minutes deepening a relationship at the end of each of these conversations, whether on a professional or personal level, will dramatically increase the probability of winning business.
But mind-set is not enough.

Consistent business development requires a system. The approaches are limitless and highly personal. Some people spend the first ten minutes of each day involved in a business development activity. Some schedule business development on their calendars, just like client meetings.

The important thing is that there is a structure in place that keeps marketing a consistent priority, as opposed to something that is done when there is a lull in a busy workload.

Download the full 15 Habits extracted from the forthcoming book by Diane Shawe. 15 habits women entrepreneurs need to cultivate

The Effects of Grade Inflation on Education

So what is Grade Inflation and what are the effects?

Article by Diane Shawe Author extracts from ‘Is Adult Education Broken’

Grade inflation is the tendency to award progressively higher academic grades for work that would have received lower grades in the past.

  • Grade inflation makes it more difficult to identify the best students, as more students are awarded the highest available grade.
  • Grade inflation is not uniform between schools. This places students in more stringently graded schools and departments at an unfair disadvantage.
  • Grade inflation is not uniform among disciplines.
  • Grade inflation makes it more difficult to compare students who took their exams at different times.

The effects of Compliance Professionals

The rise of the campus compliance professional as expert utilising the perfects means of
gaining media influence with their established position. Though the means of gaining influence
are common, their aims vary from political, economic, to personal. Thus the label of
compliance professional applies to diverse groups of people, including propagandists,
marketers, pollsters, salespeople and political advocates. It’s interesting to note that education is not really targeted

The effects of Grade Point Averages (GPA)

According to a study published in 2014, a one-point increase in high school GPA translated to
an 11.85-percent increase in annual earnings for men and a 13.77 percent annual earnings
increase for women. However, the higher percentage increase was not found to be enough
for women to catch up to men: women with a 4.0 high school GPA still made less, on average,
than men with a 2.5 GPA. We are now seeing evidence of this in unequal gender pay for the same job

College and post-college students often wonder how much weight their GPA carries in future
employment. The employer, company and industry play the largest factor in answering this question.

According to Johnny C. Taylor, Jr., senior vice president of human resources for IAC/Interactive Corp, a company with over 33,000 employees, an applicant’s GPA is the single best indicator of future success in job employment. According to the National Association of Colleges and Employers, since 2001 there has been an increase in employers looking at and making hiring decisions based on, a candidate’s GPA.

In addition, Job Outlook 2005 survey reported that 70 percent of employers looked at an applicant’s GPA, increasing to 75 percent in 2010. Those looking at and weighing in college GPA reported that their cut off was a GPA of 3.0 or lower (Morsch 2 CL 2007-2010)

GPA is not the only factor that determines future employment. Many employers look for other
pertinent characters such as leadership, teamwork, flexibility and attitude. They may also look at the reputation of the college attended and other work related experiences such as
internships. In a 2010 student survey for recruiters, 45 percent of the students who had
completed an internship had already received a job offer. Many of these jobs were within the
company that they interned for.

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Although GPA seems to be important in the hiring process, other variables may contribute to
the likelihood of getting hired. If a student’s GPA is below a 3.0 or what the employer is looking for, it is suggested to calculate your GPA for only the classes within your major for your resume.

The effects of Consumer Confusion

Confusion occurs when a consumer fails to correctly understand or interpret products and
services. (Turnbell 2002 -2003). This, in turn, leads to them making imperfect purchasing
decisions. This concept is important to marketeers because consumer confusion may result in reduced sales, reduced satisfaction with products and difficulty communicating effectively with the consumer. It is a widely studied and broad subject which is a part of Consumer behaviour and Decision making.

The effects of Choice overload, financial pressures

Choice overload (sometimes called over choice in the context of confusion) occurs when the
set of purchasing options becomes overwhelmingly large for a consumer. A good example is a wine in the UK where supermarkets may present over 1000 different products leaving the consumer with a difficult choice process. Whilst large assortments do have some positive
aspects (principally novelty and stimulation and optimal solutions) any assortment greater
than around 12-14 products leads to confusion and specifically transferring the ownership of
quality assurance to the consumer.

What this means in practice is reduced levels of satisfaction with purchases from large assortments as a consumer may be left with doubt that they have succeeded in finding the “best” product. Choice overload is growing with every large database of online free courses such as Moodle, University offering large choices of taster courses which can often be misinterpreted as real courses.

Taking it all in

By no stretch of the imagination have I scratched the surface of all the different methods of
reviewing standards, methodologies, global rankings and other factors that suggest the
system(s) is failing to adequately prepare students and adults who are still in our system and will be for another 30 years to adjust to rapidly changing technology.

How can educators,prepare individuals for entrance into the global marketplace?

This is done by reviewing potential hindrances and shortcomings, of which I am going to list in my opinion the most relevant ones so that educators around the world can better explore and devote their best and brightest to finding solutions to shape educational strategies with a proactive approach designed to improve overall outcomes for success.

Before I begin I quote a reference from Charles Darwin

“It is not the strongest or the most intelligent who will survive but those who can best
manage change.”

Throughout the ages, every human society has experienced challenges adjusting to population
growth, maintaining structural order and creating channels for future generations. How well a society prepares the next generation for survival is imperative for the society as a whole but we have stalled in this process because we seem to be accumulating a pool of adults (who were once the next generation) who appear to be helpless in this new found world of information and technology -The intangible and more important how to work with the tangible.

One critical element of preparation in the 21st century is the ability to engage all ages and
cultures beyond communal borders. At the centre of this struggle for growth and prosperity is education.

I will now explore some of the current educational strategies which are failing to prepare the current adult generation sufficiently enough to enter the global workforce and sustain their family, community and contribute to their countries economic prosperity.

Discrepancy in pay exists despite the proportion of black men with bachelor’s degrees increasing

Black male graduates in the UK earned £7,000 a year less from 2007 to 2017 than white males.
That’s according to a report by the Resolution Foundation, which highlighted that this discrepancy in pay exists despite the proportion of black men with bachelor’s degrees increasing 24 percentage points over the past two decades, compared to a 15 point increase for white men.

The think tank also revealed the average pay gap between white and Pakistani and Bangladeshi non-graduate men is more than £4 an hour.

So Is #Adult #Education Broken?

#DianeShaweAuthor explores the main failings in education for an economy—powered by #technology, fueled by #information, driven by #knowledge and becoming #automated.

As Isaac Asimov—a master of science fiction literature—once said:

“No sensible decision can be made any longer without taking into account not only the world as it is but the world as it will be.”

What has happened?

How can we make this new economic age enhance, rather than diminish, our quality of earning? How can we make this amazing innovation advance the prospects of all people especially those with experience and not just for the youth?

It is clear that at this moment most educational systems are not keeping pace with changing technology and the ever-evolving world of work.

Not enough people are thinking strategically enough in this area. Fundamentally, we need to change what people learn, how people learn, when people learn, and even why people learn.

We must get beyond the traditional model of students sitting passively in classrooms, following instructions and memorising material that they are tested and scored on which sometimes turn out to be of little use in an every changing economy. It is evident that computers can do that for us!

Will the current type of Adult Education keep you in Employment?

Diane Shawe’s latest publication ‘Is Adult Education Broken suggests that a 21st-century educational system must focus on the areas where humans can outclass computers—such as in cognitive skills, interpersonal skills, fine motor skills, or sophisticated coding skills.

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More and more top fortune company’s are giving way to automation primarily to drive costs down, improve reliability, security and accuracy.

Diane believes that we need to make sure that the type of education supplied can keep a population in work or self-employment, performing meaningful tasks relevant to todays and tomorrow needs.

Education has to become student-centric and move away from solely institutional constructs that are not fluid to change.

Maybe we need to remind ourselves of the purpose of education by looking back in order to move constructively forward.

There has always been a great deal of lip service given to the idea of learning by doing, but not much has been done about it. Diane recommends John Dewey book, Democracy, and Education 1916.

https://www.amazon.co.uk/Adult-Education-Broken-Diane-Shawe-ebook/dp/B07BWBMGFM

A thought provoking read get your copy today