Category Archives: Global entrepreneur week

Coronavirus Lockdown Drives Rise in Online Micro Start-ups Amid Fears For Job Security

It’s hard to be excited when talking about today’s coronavirus pandemic, when millions of people have been infected. 

However, various research around the UK like GoDaddy shows the coronavirus pandemic has been a massive boon to entrepreneurship. And this could help our economy both recover and thrive for years to come.

But while jobs have suffered, new micro business startups have skyrocketed.

The government commendably offered a number of startups and etablished busiesses a lifeline at the peak of the crisis, but despite the slowly improving funding picture, we are now starting to see the pent-up effect of the pandemic on UK businesses.

Government support has artificially kept companies afloat and delayed the true impact. but with the second lockdown to non essential businesses we are only now starting to see more severe damage to UK businesses that could puts the survival of an entire bricks and mortar business generation of innovative companies at risk.

Learn how to start a online business properly

Will the Start Up Trends in 2020 continue through 2021?

A survey of 1,000 GoDaddy customers found 15 per cent of new UK entrepreneurs had made the leap due to job loss or furlough

UK workers have been turning to starting their own companies in unprecedented numbers as fears over job security have spurred a new wave of entrepreneurs.

The “State of the Nation” review, compiled by the group GoDaddy, showed there had been a 14 per cent increase in micro-businesses, start-ups with nine or fewer employees. They have experienced a 62 per cent increase in new UK customers and this is only one domain provider.

How many people actually have any desire at all to become the start ups of tomorrow?

There are, on average, 18,100 searches per month in Google UK for “how to start a business” based on data from kwfinder.com

This has surged in recent months with Google Trends predicting that January 2020 will demonstrate the highest number of searches since records began in 2004 for this query in the UK (by quite some way)

Click to enrol http://bit.ly/3fc4nnR

So what’s are we witnessing happening?

We are witnessing a few interesting events. “First, we are seeing unemployed workers starting their own businesses. Realising they need to be responsible for their own financial destinies, these micro entrepreneurs are opting out of the traditional workforce to start their own companies. Secondly, we are seeing virtual employees launching their own businesses.”

With 96 per cent of all UK enterprises identified as “micro-businesses” this sector could play a key role supporting an economic recovery.

With regards to the latter trend, Diane says “I think the mindset for many has become ‘if I’m going to ditch the office, why not ditch the boss too?” And many new work-from-home employees have now gained one to three hours per day as their commutes have been eliminated. Some have been using this time to develop their business plans and launch their own online companies.”

The GoDaddy Figures also revealed encouraging levels of confidence and resilience – 85 per cent were confident that their businesses would continue, with third of these expecting their businesses to thrive.

This was supported by 70 per cent who believed their businesses would recover fully within 12 months.

This was despite 38 per cent of the UK’s smallest businesses being forced to close on temporarily, and almost three-quarters having lost revenue (72 per cent), due to Covid-19 restrictions.

Micro-businesses also still planned to keep up business spending, with 29 per cent confirming that they would continue to invest in their ventures and one in 10 planning to invest more in the companies over the next three to five years

“Government initiatives alone are not sufficient to support startups most in need of funding and cashflow in the current economic climate. It’s possibly the growth of micro businesses that will provide the innovation and jobs that will drive the UK’s economic recovery, and they need urgent support.”

You can use Laybuy to pay for your courses

So How Can We Help and What is our Advice?

Don’t rush into anything because you could possible Get Scammed! If you want to start and grow a profitable online  business then we recommend you take a quick course on ‘Starting a Online Business’. Without going over board you NEED to consume and LEARN every page of this work book.

Within the pages of this work book is the blueprint to building an online  business from scratch…Its CPD accredited so this is proof!

And we’ve laid it out as easy as possible…even 11 year olds can follow along! (and by the way there is a growing number of online child millionaires)

So if you want to


• learn the correct way,
• Explode your knowledge,
• Learn how to Find a niche,
• Learn how to Evaluate market viability,
• Learn how to Conduct market research,
• Learn how to Conduct competitive analysis,
• Learn online business laws,
• Learn how to Analyse your target market,
• Learn how to source products
• Learn how to choose the right ecommerce platform
And more…

By following the strategy outlined in each module – you’ll learn how to launch and grow an organic profitable online business with minimal risk!

I know it sounds too good to be true…

But you’ll see why once you devour our work book course, (Which has to be done in 4 weeks with an accredited certificate to follow)
you can begin setting up a website, mobile presence, and storefront and give your visiting clients confidence that you truly prepared for your new micro business. Click to enrol http://bit.ly/3fc4nnR

So if your thinking of setting up a online business, learn everything you need to know Plan to succeed so you don’t end up in the online business startup graveyard.

ABOUT VIRTUAL PERSONAL ASSISTANCE SERVICE

We provide a suite of services for Small and Medium size businesses to help them Setup or expand by  learning,  executing a business plan for focus, raising finance and market tools like an effective google verified website and introducing artificial intelligence chatbots to generate quality business leads. We think of ourselves as your Virtual Personal Assistance who will help streamline your business development.

Looking for help to get a job or promotion, start a business or market your business effectively. check out our range of services http://bit.ly/3jObWBL

About Diane Shawe

Get my books on Amazon or Google Books

Diane Shawe is author of several books on Amazon and Google Books.

The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. Get your copy today.
http://amzn.to/3945Njd

Covid 19 is changing the way many think about work

What type of Conspiracy Theories Existed Around The Time of the Russian Pandemic Flu in 1889?

The Original Plandemic: Unmasking The Eerily Familiar Conspiracy Theories Behind The Russian Flu Of 1889

I have been in inundated with message’s through my phone and emails that for instance Covid-19 truthers believe that 5G technology is dialing up the disease. That they are (the government killing off small businesses) trying to control us.

I became curious to find out if other conspiracy theories existed for previous pandemics and who were more gullible to them. I discovered that more than a century ago, telegraph poles and other mysterious causes were blamed for influenza. And each gave rise to dubious cures.

I also discovered that Alex Knapton had researched and written an extensive and factual article on the topic recently and I invite you to read it.

Guest Blogger

Alex Knapp Forbes Staff

Science I write about the future of science, technology, and culture. GETTY IMAGES


As the Covid-19 pandemic swept the globe in early 2020, a conspiracy theory about the disease went viral on social media: The genesis of the illness, proponents claim, was not the coronavirus SARS-CoV-2. Instead, this pandemic was actually caused by the introduction of 5G broadband, and radiation from cell towers equipped with the technology is the real culprit.

It doesn’t take Dr. Fauci to know that conspiracy theories have always been a predictable symptom of pandemics. More than a century ago, the truthers of the day tried to blame a deadly influenza outbreak on a similar technological innovation.

On January 31, 1890, the European edition of the New York Herald ran an item suggesting that the electric light was somehow responsible for a global influenza outbreak. After all, “the disease has raged chiefly in towns where the electric light is in common use,” the article noted, and went on to note that the disease “has everywhere attacked telegraph employees.

The illness in question was the first modern influenza pandemic, known as the Russian flu or “La Grippe.” The disease likely emerged somewhere in the Russian Empire in 1889 and quickly spread around the world in successive waves. It took only four months to hit every part of the globe, with the United States seeing its peak in January 1890. More than a million people (of the 1.5 billion on earth) were killed worldwide in that first wave.

The Russian flu was in part a consequence of a newly globalized world. Railroads and transoceanic steamships were perfect conduits for the disease, accelerating its growth across countries and continents. As with Covid-19, the earlier pandemic also caused a spread of misinformation, conspiracies and countless dubious therapies. Instead of the internet, these ideas were promulgated by newspaper and telegraph—but the impact was similar.

“People have an epistemic need to know the truth and they also have an existential need to feel safe,” says Dr. Karen Douglas, a researcher who studies the psychology of conspiracy theories. “In times of crisis, these needs are unmet so conspiracy theories can seem appealing.”

When reports of the Russian flu first emerged, medical science was in the middle of a major transition. The early 19th century was dominated by what’s known as “miasma theory”—the idea that diseases spread through the inhalation of “bad air” from rotting matter. By the mid-19th century, though, the germ theory of disease— what we now understand as the idea that illness is caused by microbes—became increasingly popular, though miasma proponents persisted even into the early 20th century.

Even with the advances in medicine by 1889, the causes of the Russian flu pandemic were still unknown. While scientists such as Edward Jenner and Louis Pasteur had already developed vaccines to protect against and prevent diseases, the discovery of the first virus was still three years away. And it wasn’t until the early 1900s that viruses capable of infecting humans would be discovered. That the Russian flu and the Spanish flu pandemic of 1918 were caused by influenza viruses wouldn’t be definitively determined until 1933.

This vital knowledge gap in 1889 meant that doctors and researchers were at a loss to explain the new illness spreading around the world. Contemporary newspaper accounts chronicled the many and varied theories that doctors at the time had about the outbreak. One account in The Boston Globe noted its similarities to dengue fever. An article in the New York Times NYT compared it to the disease that felled President William Henry Harrison in 1841. Such uncertainty about the nature of influenza helped fuel conspiracy theories and wild speculation about its causes.

The proto-trutherism from the Russian flu has close parallels in today’s pandemic. Although scientists know quite a bit about the novel coronavirus causing Covid-19, that hasn’t stopped speculation about its origins. One prominent conspiracy theory is that the virus was deliberately bioengineered in a lab to cause the pandemic. Depending on which theory you believe, the culprits behind Covid-19 range from the Chinese government to the U.S. government to Microsoft MSFT cofounder Bill Gates. The coronavirus behind this pandemic almost certainly naturally evolved—there is already considerable genetic evidence pointing to it—but that doesn’t halt the rampant speculation.

“This is a classic example of a phenomenon in conspiracy theory research that people perceive patterns that are impossible, or at best very unlikely,” says Dr. Douglas. “People essentially ‘join the dots’ when connections shouldn’t be made. When there is so much information going around, and pieces of information often contradict each other, people are more likely to see these illusory patterns.”

While there weren’t any whispers about genetic engineering in the 1890s (after all, DNA itself wouldn’t be discovered for nearly 70 years), that didn’t stop more fantastical theories about the origin of the Russian flu from infecting the public. In addition to the idea that telegraph poles or electricity might be responsible for the spread of the disease, Dr. William Gentry of Chicago caught the attention of newspapers by claiming he had isolated the microbes that caused the pandemic.

The source of these microbes, Dr. Gentry claimed, was stardust passing through the Earth’s atmosphere at regular 16- to 17-year intervals. Other physicians soberly rejected Dr. Gentry’s idea—preferring instead to consider the role of volcanic dust, bird migrations or other equally misguided causes.

This lack of understanding about the new deadly strain of flu left doctors perplexed as to the best way to treat it. An 1889 article in The Lancet conceded that “our want of complete knowledge of the nature of the disease renders it difficult to suggest measures of prophylaxis other than the uniform observance of general hygienic rules.” (That’s another sobering parallel to today’s pandemic—as of now, the only approved therapy for Covid-19 is remdesivir, which has been granted an emergency use authorization by the FDA thanks to clinical trial findings showing it can reduce hospital stays.)

In the absence of science-based treatments for the Russian flu, many dubious therapies flourished—taking advantage of people scared of a disease for which no known treatment existed. This, too, has parallels in today’s pandemic. The FDA has sent multiple warnings out to a variety of companies pushing specious cures, ranging from herbal teas to colloidal silver solutions to ingesting detergent.

Newspaper advertisements from the 19th century similarly tout a number of “cures” for the Russian flu. Castor oil was a treatment pushed by at least one newspaper, and other protocols included a bronchial inhaler and an electric battery (which promised to improve eyesight, to boot.) Even doctors promoted the idea that drinking brandy and eating oysters was the key to staving off infection.

The most famous remedy for the Russian Flu, however, was the carbolic smoke ball. These were manufactured in London and widely advertised. The balls released a “smoke” of finely ground phenol powder (an ingredient commonly used in soaps at the time) that would be inhaled through the nostrils. The company that manufactured this treatment promised that it would prevent customers from catching the Russian flu. And if the product failed, the company promised to recoup its customers £100— or about $13,000 today. In December 1891, Mrs. Elizabeth Carlill purchased one of those products and used it on multiple occasions. Then she succumbed to the epidemic.

Because the carbolic smoke balls failed to work, Carlill and her husband filed a claim with the Carbolic Smoke Ball Company, but it was ignored. In 1892, the couple took their case to court. In the case of Carlill v. Carbolic Smoke Ball Company, the court found that that Mrs. Carlill was entitled to the money and that the Carbolic Smoke Ball Company was in breach of contract for failing to pay her upon submitting the claim. The ruling was a vindication for Mrs. Carlill and the case itself is still cited as precedent throughout common law jurisdictions, including the United States, and is frequently taught in law school classes to this day.

In another parallel with the Covid-19 pandemic, there was also a class of drugs that existed on the border of sound science and wishful thinking. During the 1889 pandemic, quinine, an antimalarial drug that is the antecedent of chloroquine and hydroxychloroquine, was promoted by newspapers and doctors as a treatment for the Russian flu. Though many members of the medical establishment appear to have opposed the use of quinine as a treatment for the disease, these warnings went unheeded.


https://www.forbes.com/sites/alexknapp/2020/04/28/the-dr-fauci-of-the-1918-spanish-flu/#5fe68be43547

In December 1889, a Boston newspaper chronicled people taking quinine to combat the disease. That same month, an investigative article in the Kansas City Star bemoaned price gouging for quinine pills and noted that demand for them was keeping medicine out of the hands of people suffering from malaria. This has its own parallel today, where there have been multiple reports that excess demand of hydroxychloroquine may cause harm for those suffering from rheumatoid arthritis, for which that medication is often prescribed as a treatment.

While studies are still being conducted about the efficacy of these Covid-19 treatments, there is little doubt that these drugs can be highly toxic and several clinical studies bear this out. In one tragic case of desperation, a man in Phoenix died (and his wife was hospitalized) after ingesting a chloroquine derivative intended for use as a fish tank cleaner to prevent the illness.

That tragedy also has an unfortunate parallel in the Russian flu. Newspapers in January 1891 reported at least two instances in which families suffering from the Russian flu mistakenly took the poison strychnine, thinking they were ingesting quinine. Several of them died as a consequence.

An unhealthy dose of misinformation, conspiracy theories and the embrace of dubious treatments is quite common during epidemics and pandemics, says Dr. Douglas, who adds that the psychology around them is intertwined. “Research suggests that people who believe in conspiracy theories are more likely to turn to alternative remedies and distrust mainstream medicine.” 

More alarming, the spread of misinformation and the lack of trust in scientific evidence has the potential to cause real harm. Turning to untested treatments can lead people away from getting the care they need, exposing them to greater risk. And while some alternatives, such as drinking herbal teas, are relatively harmless, others are not. Colloidal silver, for example, which the FDA has warned against, can cause permanent skin discoloration and make it difficult for your body to absorb medicines, including antibiotics.



Occasionally, the spread of conspiracy theories can cause actual harm as well. In the United Kingdom, where the idea that 5G causes Covid-19 has taken a firm hold in a significant segment of the population, there have been dozens of attacks on telecom towers. While no one has actually been killed yet, it’s not for lack of trying—the UK conspiracy theorists are hiding razor blades in anti-5G posters on telephone poles and threatening harm to people who work on those cell towers.

Even as companies are racing to develop a vaccine for Covid-19, conspiracy theorists may prevent people from taking them. Anti-vaxxer activists have pounced on Covid-19, protesting against vaccine development efforts and teaming with protesters fed up with stay-at-home orders. “Experimental research also shows that exposure to conspiracy theories increases vaccine hesitancy,” says Dr. Douglas. And polling bears that out: In a recent poll, 1 in 5 Americans said they would not take a vaccine for the coronavirus if it became available.

Perhaps the most insidious conspiracy theory about Covid-19 is one that seems more innocuous—the simple downplaying of the harms of the disease. You don’t have to go deep into Facebook or Twitter to find speculation that Covid-19 fears are overblown. Similarly, there are numerous opinion pieces and TV segments devoted to the idea that the economic damage from stay-at-home orders causes more harm than the disease itself.

“This is very common because it allows people to pretend that nothing is wrong and they can get on with their lives,” Dr. Douglas says. “This is an example of motivated reasoning. People believe what they want to believe.”

Once again, there is a historic precedent in the Russian flu pandemic. In an article about the illness in a December edition of The New York Times, it was reported that while the disease was spreading, it was mostly harmless. “There is nothing fatal about the universal cold,” wrote the author.

By time the epidemic subsided a few months later, the Russian flu had claimed the lives of more than 2,500 New Yorkers, making it the hardest hit city in the United States.

Follow Alex Knapp on Twitter or LinkedIn. Check out his website

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Why You Should Consider a CPD Accredited Course by Diane Shawe

If you’re looking to boost your career prospects, you may want to consider the importance of CPD. Used by thousands of professionals to develop new skills and knowledge throughout their career, CPD has become crucial in terms of career progression. So, what is CPD and how could it benefit your career prospects?

What does CPD stand for?

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CPD stands for Continuing Professional Development and it is important as it’s used by professionals to further their career. It’s a conscious and proactive form of learning which uses various methods to help individuals either learn new skills or develop existing ones.

What is a CPD portfolio?

A CPD portfolio helps keep a track of progression from year to year. It is an individual’s evidential documentation of their Continuing Professional Development obligations for their professional body or association. Contained within a CPD portfolio would be the register of activities, such as training courses, workshops and educational events attended, as well as a copy of the delegate CPD certificates for each activity. These act as validation that the learning has been completed. (It is also important that the course has been CPD accredited)

Professional bodies review their members CPD portfolio to ensure they are meeting their annual Continuing Professional Development requirements. A CPD portfolio should demonstrate a range of different methods of learning and the different impacts on future capability. Always ensure that you keep your CPD portfolio up to date, as it is more difficult to record CPD at the end of the year, hoping to remember everything completed over the last 12 months.

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CPD points, units and credits explained

One of the most frequent questions about Continuing Professional Development is how CPD is recorded, and specifically the question, “What is a CPD point, unit or credit?” The subsequent question is regularly, “How do CPD points relate to CPD Hours?” With the increasing number of professional bodies in the UK and their varying annual requirements of Continuing Professional Development, a natural split in common language terms and expression will arise. Different professional bodies use the terms ‘CPD points’, ‘CPD units’ or ‘CPD credits’ diversely depending on preference, typically for historical reasons when initially implementing their CPD policy, rather than from a modern day strategic perspective.

How do CPD points, units and credits relate to CPD Hours?

It is often found across all industries that CPD points, units and credits all relate to the same thing, CPD Hours?

What are CPD Hours? The definition of a CPD Hour is the time spent for a delegate to be in “active learning”. Active learning defines the actual time spent learning something relevant for their Continuing Professional Development objectives. A great example of this would be 1-day accredited CPD training course. If the training starts at 9 am and ends at 5 pm, with a 1-hour break for lunch, the CPD Hours would be 7 CPD Hours.

Recording your CPD

A structured and consistent approach to recording your CPD makes it easier to manage throughout the year. This also helps ensure an individual attends training and events relevant to their annual capability improvement objectives, which is more valuable than simply attending courses just for general interest. Recording your CPD allows reflection on what has been gained from the CPD activities and what can be implemented in day-to-day objectives, as well as what skill sets to develop next.

As a general rule, when recording your Continuing Professional Development in a CPD portfolio, it should contain the following information:- Date of CPD activity, Title of CPD activity, Brief description including learning objectives, the method of learning (i.e. training course, workshop, event, eLearning), number of CPD hours, points or credits and the overall learning outcome.

5 Benefits of CPD

CPD offers numerous benefits to both professionals and their employers, some of which are of real importance.

1. For you as a professional, it helps to ensure your skills and knowledge are up to date, and the professional standard of your registrations and qualifications are maintained. There are no clear disadvantages for your employer, it ensures that the company standards are both high and consistent. They will see that you are actively dedicated to the job role and value your commitment to the role.

2. Another one of the benefits of CPD and a main purpose of exploring the benefits of continuous personal development is that it also helps you to develop more confidence in the role. You’ll be able to showcase your achievements and develop the knowledge and skills to carry out your job in the most effective, confident way.

3. Whether you’re looking for a promotion, or you’re hoping to gain employment with a prestigious company, CPD can really help. It enables you to stand out from the crowd, with research showing those who have undertaken CPD, have a significantly higher chance of gaining a promotion or moving on to a different area within their chosen field.

4. What this also means of course, is that you’ll also be able to achieve a higher salary.

5. If you are self employed or run your own business, having a CPD accredited skill to your name can give confidence to established and new clients.

These are just some of the great benefits CPD can provide. The question is, how can you partake in continuous professional development?

Continuing Your Professional Development

If you’re interested in undergoing CPD, it’s worth keeping in mind there’s a lot of different types to choose from. Practically anything which can further your knowledge and skills is classed as CPD. This includes:

• Events

• Training courses

• Workshops or Workbooks

• Research

• E-Learning

Each of the above has its own range of benefits and most professionals choose to undergo several types of CPD for best results.

Things to consider

If you want CPD to further your career, there’s a number of factors you need to consider.

1. Ensuring you’re undertaking the correct type of CPD to fit your goals is crucial in helping you minimise any disadvantages. It’s not enough to simply find a course which matches your industry.

2. You also need to consider whether or not the training matches your end goal. Thinking about the importance of CPD suiting your chosen industry might potentially save you time in the future.

3. Have you got the time to commit to the CPD course you’re considering? If you’re already working, you’ll need to find a part-time course which also fits around your family and budget commitments. You’re also going to want to consider the type of study you prefer.

4. Do you thrive in studying with others? If so, you’ll want to look into in-venue courses and seminars. If your sole purpose is to study alone at your own pace, an e-learning or workbook based CPD course would be a better option.

Check out our TNA course

Overall, CPD is crucial in terms of professional development. Provided you choose the right type to match your needs, it can help you progress in your current career or business, or help you to branch out into a totally different field if you’d prefer. There are so many reasons to choose to continue your professional development so why not take a look at our range of CPD courses available in the following levels. Foundation, Intermediate, Advance and Expert.

Our courses are presented as workbooks and must be completed in four weeks. Support is give via virtual assistnce.

Visit http://www.virtualpersonalassistance.com for a list of our services.

Enrol today and learn to Manage your Digital Information

New Face Covering Guideline Sept 24th 2020 and Enforcement measures in UK

A quick and clickable overview during Covid 19 Pandemic 2020

When and where to wear a face covering

There are some places where you must wear a face covering by law. Different rules exist in different parts of the UK about which you can find out more on the relevant regional websites:

  1. What a face covering is
  2. When to wear a face covering
  3. When you do not need to wear a face covering
  4. The reason for using face coverings
  5. How to wear a face covering
  6. Face coverings at work
  7. Buying and selling face coverings
  8. Making your own face covering
  9. Maintaining and disposing of face coverings

In England, you must wear a face covering in the following indoor settings (a list of examples for each is included in the brackets):

  • public transport (aeroplanes, trains, trams and buses)
  • taxis and private hire vehicles (PHVs)
  • transport hubs (airports, rail and tram stations and terminals, maritime ports and terminals, bus and coach stations and terminals)
  • shops and supermarkets (places which offer goods or services for retail sale or hire)
  • shopping centres (malls and indoor markets)
  • auction houses
  • premises providing hospitality (bars, pubs, restaurants, cafes), except when seated at a table to eat or drink (see exemptions) from 24 September
  • post offices, banks, building societies, high-street solicitors and accountants, credit unions, short-term loan providers, savings clubs and money service businesses
  • premises providing personal care and beauty treatments (hair salons, barbers, nail salons, massage centres, tattoo and piercing parlours)
  • premises providing veterinary services
  • visitor attractions and entertainment venues (museums, galleries, cinemas, theatres, concert halls, cultural and heritage sites, aquariums, indoor zoos and visitor farms, bingo halls, amusement arcades, adventure activity centres, indoor sports stadiums, funfairs, theme parks, casinos, skating rinks, bowling alleys, indoor play areas including soft-play areas)
  • libraries and public reading rooms
  • places of worship
  • funeral service providers (funeral homes, crematoria and burial ground chapels)
  • community centres, youth centres and social clubs
  • exhibition halls and conference centres
  • public areas in hotels and hostels
  • storage and distribution facilities

You are expected to wear a face covering before entering any of these settings and must keep it on until you leave unless there is a reasonable excuse for removing it. More detailed advice on the application of these requirements in different settings can be found in the government’s guidance for working safely.

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You should also wear a face covering in indoor places not listed here where social distancing may be difficult and where you will come into contact with people you do not normally meet.

Face coverings are needed in NHS settings, including hospitals and primary or community care settings, such as GP surgeries. They are also advised to be worn in care homes.

The Department for Education (DfE) has updated its guidance on the use of face coverings for schools and other education institutions that teach people in years 7 and above in England.

Enforcement measures for failing to comply with this law

Premises where face coverings are required should take reasonable steps to promote compliance with the law.

The police can take measures if members of the public do not comply with this law without a valid exemption and transport operators can deny access to their public transport services if a passenger is not wearing a face covering, or direct them to wear one or leave a service.

If necessary, the police and Transport for London (TfL) officers have enforcement powers including issuing fines. From 24 September this will be £200 (reduced to £100 if paid within 14 days) for the first offence.

Repeat offenders receiving fines on public transport or in an indoor setting will have their fines doubled at each offence.

After the first offence, there will be no discount. For example, receiving a second fine will amount to £400 and a third fine will be £800, up to a maximum value of £6,400.

Let’s help keep each other safe

MCT Oil – Why You Should Consider Adding It To Your Diet

7 Science-Based Benefits of MCT Oil

7 Science-Based Benefits of MCT Oil

MCT oil is a supplement often added to smoothies, bulletproof coffee and salad dressings.
As the name suggests, medium-chain triglyceride (MCT) oil contains medium-length chains of fats called triglycerides. Due to their shorter length, MCTs are easily digested and many health benefits are linked to the way your body processes these fats.

So Let’s Get To The Bottom Line First!

Taking MCT oil could have many benefits and very few risks.

  • For starters, it contains fatty acids that can promote weight loss by reducing body fat, increasing fullness and potentially improving your gut environment.
  • MCTs are also a great source of energy and may fight bacterial growth, help protect your heart and aid in managing diabetes, Alzheimer’s disease, epilepsy and autism.
  • Potential drawbacks may include increased hunger and possible fat accumulation in your liver. However, as long as you keep to 1–2 tablespoons per day and use it to replace — not add — to your normal fat intake, any negative side effects are unlikely.
  • At the end of the day, MCT oil is a convenient way to take advantage of all the health benefits MCTs have to offer.

So where does it originate from

MCT oil is most commonly extracted from coconut oil, as more than 50% of the fat in coconut oil comes from MCTs. These fats are also found in many other foods, such as palm oil and dairy products.

Four different types of MCTs exist, of which caprylic and capric acid are most commonly used for MCT oil. In some cases, these specific types have unique benefits.

Here are 7 science-backed benefits you can get from adding MCT oil to your diet.

1. Promotes Weight Loss in Several Important Ways

There are several reasons why MCT oil may be beneficial when you’re trying to lose weight.

MCT oil has been shown to increase the release of two hormones that promote the feeling of fullness in the body: peptide YY and leptin. It may even be better than coconut oil in keeping you full. One study found that people taking two tablespoons of MCT oil as part of their breakfast ended up eating less food for lunch compared to those taking coconut oil.

The same study also discovered a lower rise in triglycerides and glucose with MCT oil, which may also influence the feeling of fullness.

Additionally, taking MCT oil has been shown to significantly reduce body weight and waist circumference. Researchers even report that it could help prevent obesity.

MCT oil has about 10% fewer calories than long-chain triglycerides (LCTs), which are found in foods such as olive oil, nuts and avocados

Your body also processes MCTs differently, which may help you burn calories

Your body can use MCT oil as an instant source of energy, making it unnecessary to store fat for this purpose. Nevertheless, it’s important to note that your body may adapt to this dietary change, leading to only temporary results.

MCTs can be converted into ketones, which are produced from the breakdown of fat when carb intake is low. If you’re following a ketogenic diet, which is very low in carbs yet high in fat, then taking MCT oil can help you stay in the fat-burning state known as ketosis.

Lastly, your gut environment is very important when it comes to your weight. MCT oil can help optimize the growth of good bacteria and support the gut lining, which could also help you lose weight.

SUMMARY

MCT oil may support weight loss by increasing fullness, fat loss, energy burning, ketone production and by improving your gut environment.

2. Instant Source of Energy That Can Also Be Used to Fuel Your Brain

MCT oil has been dubbed a super fuel since your body absorbs MCTs more rapidly than long-chain triglycerides (LCTs), which contain more carbons in their fatty acid chains.

Due to their shorter chain length, MCTs travel straight from the gut to the liver and do not require bile to break down like longer-chain fats do.

In the liver, the fats are broken down to be either used as fuel or stored as body fat.

Since MCTs easily enter your cells without being broken down, they can be used as an immediate source of energy.

When you’re on a ketogenic diet, MCTs can also be converted into ketones in the liver.

These ketones can pass through your blood-brain barrier, making them a convenient source of energy for your brain cells.

SUMMARY

MCT oil is easily absorbed and transported throughout the body. It can be used as an instant source of energy or can be converted into ketones to fuel your brain.

3. May Reduce Lactate Buildup in Athletes and Help Use Fat for Energy

MCT oil has gained popularity amongst athletes. During exercise, rising lactate levels can negatively impact exercise performance.

Interestingly, MCTs may help with lactate buildup. One study found that athletes who took 6 grams or about 1.5 teaspoons of MCTs with food before cycling had lower lactate levels and found it easier to exercise, compared to those taking LCTs. Furthermore, the study found that taking the MCT oil before exercise may help you use more fat instead of carbs for energy.

Even though MCTs can increase fat burning during exercise, study results are mixed as to whether MCT oil can help you exercise better. One study showed it could improve swimming capacity in mice, but another human-based study found no improvement in endurance performance in runners.
At the very least, the results of one animal study suggest that MCT oil does not negatively affect exercise performance, which is encouraging.

SUMMARY

MCT oil can increase fat burning and reduce the need for carbs during exercise. However, it is unclear whether this translates to improved exercise performance.

4. Could Help Manage Epilepsy, Alzheimer’s Disease and Autism

Studies have shown that MCT oil and a ketogenic diet may help manage conditions such as epilepsy, Alzheimer’s disease, and autism.

Epilepsy

While the ketogenic diet has gained popularity amongst people wishing to lose weight, it was first introduced as a way of managing epilepsy.
Scientists found that fasting increases ketone production and that this may reduce the frequency of epileptic seizures.

Since MTCs can be converted into ketones, they may be beneficial in managing epilepsy. However, the type of MCT may be important. One test-tube study showed that the MCT capric acid improved seizure control better than a widespread anti-epileptic drug.

Another study in rats found that the same MCT blocked receptors in the brain that cause seizures, though more human studies are needed. In addition, it’s important to note that a ketogenic diet is not for everyone and can be challenging to follow long term.

If you are considering a ketogenic diet to help manage your epilepsy, talk to your doctor or nutrition professional first.

Alzheimer’s Disease

Alzheimer’s disease impairs your brain’s ability to use sugar. An MCT ketogenic diet offers an alternative energy source: ketones. This allows brain cells to survive better. It also blocks a receptor in the brain that causes memory loss.

One study found that a single dose of MCTs improved short-term cognition in 20 people with Alzheimer’s disease with a certain gene type, namely APOE ɛ4-negative.

While genetic factors play a role, evidence suggests that 20–70 grams of supplemental MCTs that include caprylic or capric acid can modestly improve the symptoms of mild-to-moderate Alzheimer’s.
Overall, the benefits of MCT oil in Alzheimer’s disease are promising, but longer and larger scale studies are needed .

Autism

MCT oil may also help children with autism.
One study found positive overall improvements when a ketogenic diet was followed for 6 months. Another study found that adding MCTs to a ketogenic and gluten-free diet substantially improved autism behaviors for 6 of the 15 children involved. Because autism is a spectrum condition, it can affect people in different ways.

This means that adding MCT oil to your child’s diet may help to varying degrees or may show no positive effects. More research is needed here, as well.
If you are considering a ketogenic diet to help manage your child’s autism, talk to your doctor or nutrition professional first.

SUMMARY

MCT oil may improve brain function, which could have benefits for people with epilepsy, Alzheimer’s disease and autism.

5. Contains Powerful Fatty Acids That Fight Yeast and Bacterial Growth

MCTs have been shown to have antimicrobial and anti fungal effects.
Coconut oil, which contains a large amount of MCTs, has been shown to reduce the growth of Candida albicans by 25%. This is a common yeast that can cause thrush and various skin infections.

A test-tube study also showed that coconut oil reduced the growth of a disease-causing bacteria called Clostridium difficile.
Coconut oil’s ability to reduce yeast and bacterial growth may be due to the caprylic, capric and lauric acid in MCTs.

MCTs themselves have also been shown to suppress the growth of a widespread infectious fungus in hospitals by up to 50%. However, note that most of the research on MCTs and immune support has been conducted via test-tube or animal studies. High-quality human studies are needed before stronger conclusions can be made.

SUMMARY

MCT oil contains fatty acids that have been shown to reduce the growth of yeast and bacteria. Overall, MCTs may have a variety of antimicrobial and anti-fungal effects.

6. May Reduce Risk Factors for Heart Disease, Such as Weight and Cholesterol

Heart disease is a growing problem. Some factors that increase your risk include high cholesterol, blood pressure, inflammation, being overweight and smoking.

MCT oil has been shown to support weight and fat loss. This may, in turn, help reduce your risk of heart disease.  A study of 24 overweight men found that taking MCT oil combined with phytosterols and flaxseed oil for 29 days reduced total cholesterol by 12.5%. However, when olive oil was used instead, the reduction was only 4.7%.

The same study also found better reductions in LDL or “bad” cholesterol when the MCT oil mixture was added to their diet. Moreover, MCT oil can also increase the production of heart-protective HDL or “good” cholesterol .
It can even significantly reduce C-reactive protein (CRP), an inflammatory marker that increases the risk of heart disease. Additional studies found that MCT-oil-based mixtures can have a positive effect on other heart disease risk factors, as well.

SUMMARY
MCT oil may reduce heart disease risk factors such as weight, cholesterol and inflammation. Adding it to your diet could help lower your risk of heart disease.

7. May Help Control Blood Sugar Levels and Support Diabetes Management

MCT oil may also have benefits for those with diabetes. Most people with type 2 diabetes are overweight or obese, which makes diabetes harder to manage. However, MCTs have been shown to reduce fat storage and increase fat burning.
One small Chinese study of 40 people with diabetes found that those who consumed MCT oil daily had significant reductions in body weight, waist circumference and insulin resistance, compared to those taking corn oil containing LCTs.

Another study found that when 10 people with diabetes were injected with insulin, they needed 30% less sugar to maintain normal blood sugar levels when they consumed MCTs, compared to LCTs. However, the same study did not find any effect of MCTs on reducing fasting blood sugar levels. Therefore, other factors such as timing and the amount of food eaten may influence the effects of MCT oil.

SUMMARY

MCT oil may help manage diabetes by reducing fat storage and increasing fat burning. It may also help you control your blood sugar.

Potential Drawbacks of MCT Oil

Although MCTs are considered safe, they may have some disadvantages.

May Stimulate the Release of Hunger Hormones

While MCTs can increase the release of hormones that help you feel fuller longer, they may also stimulate the release of hunger hormones in some people
A study on people with anorexia found that MCTs increased the release of two hormones that stimulate appetite: ghrelin and neuropeptide Y.

People who took more than 6 grams of MCTs per day produced more of these hormones than those who had less than 1 gram per day.
However, it is unclear whether the increase in these hormones actually causes you to eat more.

High Doses Could Lead to Fat Buildup in the Liver

High doses of MCT oil may increase the amount of fat in your liver in the long term.
One 12-week study in mice found that a diet in which 50% of the fats were MCTs increased liver fat. Interestingly, the same study also found that MCTs reduced total body fat and improved insulin resistance.

However, keep in mind that high doses of MCT oil, such as those in the study above, are not recommended. Overall, more research is needed on the long-term effects of MCT oil.

MCTs are high in calories and usually only make up about 5–10% of your total calorie intake. If you are trying to maintain or lose weight, you should consume MCT oil as part of your total amount of fat intake and not as an additional amount of fat.

SUMMARY

MCT oil increases the release of hunger hormones, which could lead to increased food intake. In the long term, it may also increase the amount of fat in your liver.

Source Previously Written by Sharon O’Brien on May 14, 2018

Further reading:

MCT Oil 101 – A Review of Medium-Chain Triglycerides

Written by Mary Jane Brown, PhD, RD (UK)

Supplementing with MCT oil is a popular way to cause fat loss and increase energy levels. MCT stands for medium-chain triglyceride.

Other topic to review

1. How to Lose Weight Fast: 3 Simple Steps, Based on Science

Written by Kris Gunnars, BSc

A simple 3-step plan to lose weight fast, along with numerous effective weight loss tips. All of this is supported by science (with references).

2. The Ketogenic Diet 101: A Detailed Beginner’s Guide

Written by Rudy Mawer, MSc, CISSN

The ketogenic diet (keto) is a low-carb, high-fat diet that causes weight loss and provides numerous health benefits. This is a detailed beginner’s…

The Stigmatisation of Racism in 8 minutes and 46 Seconds by Diane Shawe

Why are some people on different sides of the isle  stigmatised and do not understand racism? Is Racism really being oppressed or is it oppression?Is racism really oppression

Article by Diane Shawe

8 minutes and 46 seconds struck a match globally and for most people after being in lockdown for 2 months, a time to slow down, digest, rest and reflect, this 8 minutes and 46 seconds removed the pink tinted glasses around the world about race relations, justice and inequality.

Firstly I needed to look up and define the different faces of stigma.

a) Public stigma is the reaction that the general population has to people with mental illness.

b) Self-stigma is the prejudice which people with mental illness turn against themselves.

c) Both public and self-stigma may be understood in terms of three components: stereotypes, prejudice, and discrimination

An example of  stigma is the spot on an otherwise blemish-free potato. So when a person maintains they have not experienced racism, or they have black friends or I just don’t get it, they are in some way claiming that in accordance to their blemish free experience it does not exist.  Probably not a fabulous example, but we can all improvise.

I have been impressed and recently stimulated by George Baldwin a author who used his distinct perspective and lyrical writing to shed light on issues of race, homosexuality, and religion in a way that placed him ahead of his time when it came to social commentary. One of his poignant quotes ‘times’ as follows:

“What is it you want me to reconcile myself to? I was born here almost sixty years ago. I’m not going to live another sixty years. You always told me it takes time. It has taken my father’s time, my mother’s time. My uncle’s time. My brother’s and sister’s time. My niece’s and my nephew’s time.

How much time do you want for your…’progress’?”

So I want to try and reframe the argument for racism by describing it as Social Oppression. Maybe this way more individuals might be able to see, feel and put into context the often  intangible experiences of racism which is alien to some.

Social oppression is a concept that describes the relationship between two categories of people in which one benefits from the systematic abuse and exploitation of the other. Because social oppression is something that occurs between categories of people, it should not be confused with the oppressive behaviour of individuals. In cases of social oppression, all members of the dominant and subordinate groups are involved, regardless of individual attitudes or behaviour.

The outcome of social oppression is that groups in society are sorted into different positions within the social hierarchies of race, class, gender, sexuality, and ability. Those in the controlling, or dominant group, benefit from the oppression of other groups through heightened privileges relative to others, greater access to rights and resources, a better quality of life, and overall greater life chances. Those who experience the brunt of oppression have fewer rights, less access to resources, less political power, lower economic potential, worse health and higher mortality rates, and lower overall life chances.

Groups that experience oppression within the United States and other Countries include racial and ethnic minorities, women, poor LGBT people, and the lower classes and the poor. Groups that benefit from oppression in the U.S. include white people (and sometimes light-skinned racial and ethnic minorities), men, heterosexual people, and the middle and upper classes.

One thing we should be able to agree on

All humans belong to the same species (Homo sapiens) and sub-species (Homo sapiens sapiens), but small genetic variations trigger varying physical appearances.

Another prospective for instance – in the sea and rivers around the world it is filled with thousands of different fish’s but they are all still fishes because primarily they can only survive in water. Just imagine a group of fishes deciding that another group of fishes did not deserve or fit the criteria to exist in water? They devised strategies to segregate, disenfranchise, starve, degrade and kill, what do you think would happen?

Though humans often are subdivided into races, the actual morphological variations don’t indicate major differences in DNA.

The DNA of two humans chosen at random generally varies by less than 0.1%. Because racial genetic differences aren’t strong, some scientists describe all humans as belonging to a single race: the human race.

Race vs. Ethnicity

Examples of ethnicity include being labelled as Irish, Jewish, or Cambodian, regardless of race. Ethnicity is considered an anthropological term because it is based on learned behaviours, not biological factors. Many people have mixed cultural backgrounds and can share in more than one ethnicity.

Race and ethnicity can overlap. For example, a Japanese-American would probably consider herself a member of the Japanese or Asian race, but, if she doesn’t engage in any practices or customs of her ancestors, she might not identify with the ethnicity, instead considering herself an American.

Another way to look at the difference is to consider people who share the same ethnicity. Two people might identify their ethnicity as American, yet one is black and the other white. A person born of Asian descent growing up in Britain might identify racially as Asian and ethnically as British.

Race Trumps Ethnicity

New York University sociology professor Dalton Conley spoke to PBS about the difference between race and ethnicity for the program “Race: The Power of an Illusion”: “The fundamental difference is that race is socially imposed and hierarchical. There is an inequality built into the system. Furthermore, you have no control over your race; it’s how you’re perceived by others.”

Conley, like other sociologists, argues that ethnicity is more fluid and crosses racial lines:

“I have a friend who was born in Korea to Korean parents, but as an infant, she was adopted by an Italian family in Italy. Ethnically, she feels Italian: She eats Italian food, she speaks Italian, she knows Italian history and culture. She knows nothing about Korean history and culture. But when she comes to the United States, she’s treated racially as Asian.”

Key Takeaways

Differences between race and ethnicity:

Race is biological, while ethnicity is cultural.

Ethnicity can be displayed or hidden, while race generally cannot be.

Ethnicity can be adopted, ignored, or broadened, while racial characteristics cannot.

Ethnicity has subcategories, while races no longer do.

Both have been used to subjugate or persecute people.

Some sociologists believe that racial divisions are based more on sociological concepts than biological principles.

All groups make up a society, social oppression disenfranchised the interconnect structure.

A lone brick cannot build a house, collective brick can, but it has to be based on a strong foundation.

So what needs to be put right

To start with to put in place procedures and policies with zero tolerance to being misinterpreted to correct the collective failure of any institution or organisation to provide an appropriate and professional service to people because of their colour, culture, or ethnic origin.

We have seen the rise of diversity employees and training, but this is often window dressing.

When institutions and organisations prepare there risk assessment, there SWOT analysis there ISO 9001 the findings are then written into the DNA of the company or organisation to ensure there survival.

Educational institutions are important because they need to equally inform their students about the truth of history so that it does not keep repeating the warped narrowing that perpetuates ignorance, victimisation, intolerance and oppressive entitlement behaviours.

I finish with scripture

Suppose a man comes into your meeting wearing a gold ring and fine clothes, and a poor man in shabby clothes also comes in. If you show special attention to the man wearing fine clothes and say, ‘Here’s a good seat for you,’ but say to the poor man, ‘You stand there’ or ‘Sit on the floor by my feet,’ have you not discriminated among yourselves and becomes judges with evil thoughts? Listen, my dear brothers: Has not God chosen those who are poor in the eyes of the world to be rich in faith and to inherit the kingdom He promised those who love Him? But you have insulted the poor. Is it not the rich who are exploiting you? Are they not the ones who are dragging you into court?” James 2:2-6

I I can't breath george floyd cried with his last breath

Sources:

https://www.worldatlas.com/articles/what-is-the-difference-between-race-and-ethnicity.html

https://www.diffen.com/difference/Ethnicity_vs_Race

https://www.livescience.com/33903-difference-race-ethnicity.html

10 Essential Questions For Managing & Controling The Conversation And Advancing The Sale Toward Your Close by Diane Shawe

It can be challenging at the best of times to understand what your prospect wants in order to tailor your product or services to their needs.

The secret is that once a client’s needs are understood and a relationship is established, asking for business becomes an extension of the roles of counselor and problem-solver possibly a familiar and comfortable roles for business entrepreneurs.

With these 10 questions firmly in place, practice them so that asking for business may not be so daunting. Use these questions to bring the focus of the sales conversation back to YOUR goals

Diane Shawe copy of ebook from coffee break series1. “Let Them Know You Are Listening”

Repeat back what your customer has said. Make sure you show youare listening to their EMOTIONS as well as their words and logic.

So what I hear you saying is that you are a little bit _______?

Tell me more about that feeling. OK, what do you think we could do about that?

2. “Get Their Opinion”

Everybody loves to think that their opinion is valued. By getting prospect’s opinion you find out what they are most interested in, and more importantly you will learn what NOT to discuss or emphasize

In your opinion, does this idea fit the goals of your company?

Why or why not?

3. “Narrow It Down”

Sometimes customers will get confused by too many options. If you can narrow down their decision to fewer choices, then they are less likely to put off a buying decision.

If I was a magician and I could just magically give you the perfect package of your choice, which one would it be?

4. “Show Optimism”

Try to get a positive response from your customer. Optimistic suggestions and questions will usually get optimistic responses

I am sure that you won’t mind me downloading this product detail sheet, would you? …

If you knew it would help you to make a better decision about which model is right for you?

5. “Be Negative To Elicit A Positive Response”

Predict a negative outcome in order to give your customers a chance to help you, or give you more information.

If you predict a negative outcome, your customers may even offer up solutions that would not have thought of otherwise.

You’re not interested in our free bonuses, are you?

6. “Super Polite Flattery Favors”

Be polite, and people will respond. Add a little flattery and then don’t be afraid to ask a favour I know your job is super complicated and you have a lot on your plate right now.

Instead of having to deal with selling your boss on this idea,

how about you just let me to the heavy lifting?

7. “Get Them Talking Again”

Keep the conversation going to avoid “uncomfortable silences.” Bring them back around, and keep them talking.

What exactly do you mean by that?

That’s really very, very interesting.

Would you mind telling me more?

8. “Brain stormers”

Get your prospect to think about the rewards and benefits of using or owning your product or service. Get them to think about various possibilities.

Get them to think creatively.

Have you thought about how easy this will be, and how much time this will save you once you get it going?

Just imagine all that extra time you’ll have to focus on what’s important!

Imagine what could you do with that extra time?

Let’s make a quick list

9. “Take Their Temperature”

Find out exactly how they feel – both positive and negative. This will obviously give you more information on which benefits to pitch, and how to close the sale.

Q The way you see it, in what different ways are we BETTER than the competition?

In what ways do you think we are WEAKER?

10. “Focus on identifying and solving their problems”

Find out exactly what they are concerned about which stimulated them to enquire about your services or product further. This will give yyou more information and better help you to tailor your proposal an quotation.

Q How did you see this product or service solving your main concerns

Or

Q what main concerns did you see our services or product solving?

Bargaining vs Negotiating

Although people often think that negotiating is the same as bargaining, it is not.

Negotiating is a process, and bargaining is one stage of that process. There are three other stages of negotiating, and even those are tempered by timing, intuition, and flexibility to the process.

I am not going to list all of the, but I will set out some of the real nuggets you should put in place to establish a firm ground for all considerations.

1. Do your Research

When doing research and preparing for negotiations, there are three important considerations:

  • Collecting facts
  • Knowing priorities
  • Knowing principles

The facts that you collect are all the direct and indirect information that you will need to back you up during negotiations. With access to information today, it is a much simpler task than ever to accumulate all kinds of data and statistics.

For example, if you are preparing to purchase a vehicle or a house, plenty of information is available, such as comparable properties and prices.If you are preparing to negotiate a raise, or are negotiating salary increases at work, then comparable wage statistics, the history of the organisation and its mission and values, previous experiences in the collective bargaining process, and strategic plans are all important concepts to understand.

2. Focus on your priority

Knowing priorities means having a good understanding of what you want from the negotiation. You also need to know what the other party wants. Understanding your principles, both as a negotiator
and as an individual, will help you to form and present a case that is compelling and believable.

Understanding the principles of the other party can also be very helpful to you. A little more research can help you to understand what the organisation’s beliefs are, how they have approached previous negotiations, what terms seem to be more important to them than others, and what terms they could be willing to be flexible with.

3. Identifying Your Walk Away Position (WAP)

When you establish your priorities, make sure you have a clear understanding of your Walk Away Position (WAP). What is the least that you will accept (or the highest price that you are willing to
pay)?

Establish your WAP value in your mind and keep it clearly available so that you do not get caught up in the heat of negotiating, either ending up with something you never wanted, or turning
down a deal that was better than your WAP.

If you are negotiating on someone else’s behalf, make sure that you know their WAP so that you do not make any mistakes in negotiating for them.

4. Identifying Your Best Alternative to a Negotiated Agreement (BATNA)

In addition to your WAP, you also need a Best Alternative to a Negotiated Agreement (BATNA) in your plan. Sometimes an issue can be settled before the bargaining phase begins if it meets your
criteria as a BATNA.

For example, if you are planning to purchase a home – which is often a very emotional decision – and the realtor comes to you with an offer that you can live with, and you get the home you want without having to participate in any heavy bargaining or entering into a price war, then you may have reached your BATNA.

Not all negotiations have to be bargained; sometimes, when you negotiate, you can lose the opportunity to get what might have been a BATNA if you had not been after such a bargain.

5. Working Within the Zone of Possible Agreement (ZOPA)

The Zone of Possible Agreement (ZOPA) is an area of overlap where the desired outcomes of both parties reside, and where both parties can live with the outcome. Once you reach a ZOPA, the finer details need to be worked out within the scope of what both parties
have already found is potentially working for them.

For example, if your business forecasting allows for a 2% salary increase each year for the next three years, and similar companies in your industry are offering the same, and the union is asking for 7% over four years, then youmay be within the ZOPA.In general, there are three possible outcomes to a negotiation.

  • Lose-Lose
  • Win-Lose
  • Win-Win

6. Getting Everyone’s Perspective

Gathering perspective is something that can take place throughout the negotiation process. It begins in the research phase, where the negotiator considers the needs of the members of an organisation
in conjunction with the strategic vision and mission of the negotiation.

This does not mean that everyone will get what they want in an agreement; rather, it means that all points of view are considered. There is no point in entering negotiations and reaching an agreement that ignores a section of stakeholders or breaks the law.

Gathering perspective can be a considerable undertaking, depending on the size and scope of the operation. This is one area where outside resources can be utilised (an outside firm conducting employee satisfaction surveys, for example)Diane Shawe Author available from amazon and google books

10 Tips on How to Drive traffic to your events using twitter and social media by Diane Shawe

Drive Targeted Traffic to Your events using social media

Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.

For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.

Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.

#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.

On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.

1: Live-Tweeting Tips

  • Keep tweets concise.
  • Avoid splitting a thought into two tweets.
  • Remember to use @[name] when starting a tweet with a name.
  • Tweet your own content—photos, quotes and commentary.
  • Link to books or films mentioned.
  • Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.

2: Showcase Your Services

There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”

3: Generate Product Buzz

Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.

In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.

Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.

4: Capture the Attention of Journalists

Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.

Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant

If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.

5: Connect With Influencers

One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn

Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.

You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.

If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.

To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.

6: Establish a Reputation as an Expert

Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.

7: Create a e-press – influencer Press kit

The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.

8: Create Compelling branded Images

Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.

Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.

9: How to Create a Brand Presence When You’re Not at the Event

You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.

If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.

10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.

Conclusion

Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.

What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!

Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,

Client loyalty is not the same as it use to be and here’s why

Loyalty is not the same as it once used to be. People move on fast and forget faster and the best dis-loyality tool is the mobile phone because it pumps tempting offers and inform them of alternative and your competitor in seconds!

Article by Diane Shawe

Admit it, we all use our mobile phone search tools like our life depended on it.

One of the problems many small businesses face is the challenge to stay current, modern and up to date. The temptations to scale up and expand instead of focussing on their core brand and what they stand for is often erased from any growth plans. For example, although I enjoyed the odd facial a this local beauty salon, I never quite figured out what they really stood for because they seem to offer all sorts of bits and bobs in the salon.. I take many felt the same way…

So I am going to focus on salons at the moment because I think they face a growing challenge each day from the swelling mobile provider.

How about your salon? Sometimes it is tempting to scale up by trying to innovate, hire more and invest in the next best computer systems, but if you take your eye off your brand’s core values, your clients will slowly start to move away from you.

That of course, does not mean you are not to leap from your current situation to the next stage (whatever that might be), but as you do, here are some things worth remembering…

If you don’t know what your salon brand stands for neither do your clients (we do hair is not enough) Perhaps you should consider another way that you can grow stronger and that could be by scaling back to basics.

If you don’t know where you are driving, chances of arriving anywhere is pretty slim

The latest computer systems do not mean higher sales, could have the opposite effect

Here are 5 tips to get you started on the right path to scaling back:

  1. Ugly flyers can give you more than you need to get busy on a Tuesday afternoon and ultimately.
  2. Every quarter, it is wise to unplug, review, reevaluate, then set in goals, visions, and targets.
  3. It is wise to craft your salon message than learn how to communicate with your clients. Use Social media it can be cheaper andvery effective.
  4. If you stop promotions and marketing you will cut the lifeline from your sales so don’t.
  5. If you don’t understand your individual team member’s needs and aspirations you will always be having staff walkouts (their needs is not what you think they are) Keeping your staff happy can bring in more sales.

… so the moral of this message is, when you are thinking about scaling up, remember, it’s not always about expansions and latest technological innovations, think holistically, think outside the box and remember sometimes scaling back will give you the boost you need to eventually scale up.

After all, when you give a cat some cream they purr, keeping your customers and enticing them to sell your exceptional services is worth investing some quality thinking time each quarter and then acting upon it.

Happy scaling back and leaping from this to that onto making your clients happy.

LEARN TO BE AGILE WHEN CHALLENGES, DIFFICULTIES AND FAILURES ARE ON YOUR STEPPING STONES TO SUCCESS BY DIANE SHAWE

Greatness is not achieved by never falling but by rising each time we fall. Confucius

Failure, or failing at something, is a natural part of life. People experience failure both in their personal and professional lives on a daily basis.

The great thing about failure is that it provides you with a another chance. You get the opportunity to pick yourself up once again, come back stronger and have another go!

You can and should learn from your mistakes and your shortcomings, and use them as stepping stones to achieve success and greatness, be it in your personal life or in your professional life!

In other words, failure is a great teacher. One of the best, in fact!

The fact is that everyone fails, or experiences failure in their life. Even wildly successful and famous people – people who have seemingly achieved just about everything in life – have experienced failure and the disappointment that comes with it many times in their life. How they chose to deal with their failures is what made them successful, and got them to where they are today.

Remember, consistency is the evidence of belief. Keep smiling at the person in the mirror.

Like success, failure is many things to many people. With positive mental attitude, failure is a learning experience, a rung on the ladder, and a plateau at which to get your thoughts in order to prepare to try again. ~ W. Clement Stone

You don’t need a reason or permission to be happy just a choice. Dont let your excuses or doubts be greater than your faith in success or your positive vision.

Everything we see around us was once a thought, a dream a vision until it was committed to action.

📚#DianeShawe published #Author on #Amazon and #GoogleBooks has written 15 Must-Own Books No Serious #Entrepreneur Should Ignore.

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