Category Archives: blogging

Do You Need Help To Manage or Get More Enquiries Into Your Business Cost Effectively?

It’s true, You can respond to clients 24/7 without lifting a finger

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A quick question for you, would you love to be able to employ a full time sales and marketing person to take your website enquiries in real time, take your sales to whole new levels but simply can’t justify the spend? 

Are you thinking about or have tried all the popular methods like facebook, Instagram youtube, search engine optimisation with unimpressive results?

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#artificialintelligencemarketing is here to Stay, It’s Grown up, It’s Powerful and Asynchronous but, How Do You Utilise it in Your #Business or #Organisation?

Study the ways in which a chatbot could help your business:

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Review On The long awaited sequel Coming 2 America has a Shocking Revelation for the New King (Eddie Murphy) of Zamunda

Well we all found out at the same time that he has a Son living in Queens! How and when did that happen?

by Diane Shawe M.Ed

We all loved the original story line in Coming to America when a young Prince from Zumunda Africa crossed the seas to Queens USA to find his true Love, Wife and future Queen.

It was lovely to see most of the original characters like James Earl Jones the King and new ones like Wesley Snipes as General Izzi, funny, intimidating with an over done swagger, Morgan Freeman, En Vogue to Gladys Knight.

Almost distinct to the sequel Coming 2 America we were able to see a lot more of Zamunda, the richness of the costumes, ornate jewellery and the mixed media of metals, shells, furs and silk unconventional placed throughout the movie. Even the royal announcer was back with his strained singing and you could almost smell the rose petals.

The film had a very distinct feel to the original unique masterpieces the back story plot worked almost effortlessly in todays timeline with a flashback clearing up the mystery of this Prince.

The Sequel movie had lots of mixed reviews, this is natural as viewers had 30 years to totally fall in love with the love story a bit like ‘Pretty Women’, no one wants to see a sequel to the Happy Ever After fairy-tale. It’s hard not to compare the two after a 30 years gap!

If you want to take a trip down memory lane, laughter with a bit of ‘tongue and cheek’ script then grab some popcorn, something nice to drink because entertainment is back in town.

PLANNING FOR RESULTS

P L A N N I N G , C O N D U C T I N G , A N D G E T T I N G R E S U L T S When it comes to success, are you stuck in the same cycle, or are you ready to move beyond? Are you ready to move forward – not just a step or two, but a whole level? Are you ready to leap into a new existence of achievement and power? Are you ready to leave your old life behind and move right into the life you deserve? Of course you are – or so you say. But if you were so ready, wouldn't you be there already? Maybe. Maybe not.

Deconstructing the Different Embedded Component of Racism – What we really need to Understand by Diane Shawe M.Ed

I was five years old when I first heard the phrase or taunt ‘Blacky’ I had played with all my neighbours on the street and in the garden when I was little, looking back my neighbours were black, white and asians. We use to love playing tick. My mum picked me up from my new infant school and I asked her what was a blacky.

She politely asked me were I had heard the phrase and I told her some kids were calling us it at school. She said to take no notice and focus on learning and doing as the teacher said. So I did, but for the next 7 years I could now describe all the various ways I was racially profiled, abused and taunted by both teachers and my classmates without realising it back then. I can now on reflection ask ‘How did that white young child understand to start calling me blacky when I didn’t even know they were white or indeed that I was black? I just saw Jane who was my best friend, she had freckles and ginger hair.

In view of this whilst conducting my mini research for this article, I began to understand that simply making throw away statements as to what racism is and peoples assertion that it may or may not be stamped out was coming from a place of pain, helplessness, denial or plain historical orchestrated planning.

One thing we can all agree on is that racism is alive, it is fed, it has been modernised, debated clinically, psychologically, intellectually, emotionally from generation to generaion.

Contrary to a dictionary definition, racism, as defined in social science research and theory, is about much more than race-based prejudice—it exists when an imbalance in power and social status is generated by how we understand and act upon race.

The UN does not define “racism”; however, it does define “racial discrimination”. According to the 1965 UN International Convention on the Elimination of All Forms of Racial Discrimination

The term “racial discrimination” shall mean any distinction, exclusion, restriction, or preference based on race, colour, descent, or national or ethnic origin that has the purpose or effect of nullifying or impairing the recognition, enjoyment or exercise, on an equal footing, of human rights and fundamental freedoms in the political, economic, social, cultural or any other field of public life.

UN Racial Discrimination 1965

Racism exists when ideas and assumptions about racial categories are used to justify and reproduce a racial hierarchy and racially structured society that unjustly limits access to resources, rights, and privileges on the basis of race. Racism also occurs when this kind of unjust social structure is produced by the failure to account for race and its historical and contemporary roles in society.

So with this in mind, when the slogan ‘Black lives Matter’ descended into competing factions like ‘Blue lives Matter’ or ‘All lives Matter’ I became a little confused as to why visually seeing a unarmed, handcuffed man’s life being snuffed out in broad daylight by an appointed officer sworn in to defend all people, along with insurmountable evidence going back hundreds of years starting from yesterday could then generate competitive slogans in retaliation to minimise what we all saw and witnessed as being equal to everything else?

I then discovered that racism in itself is not a simplified one paragraph statement in a dictonary, it’s not about setting up a Diversity department with one member of staff having no power to affect real change from the board of dircectors, investors, recruitment and legislation.

From Race transitioning into racism, oppression, cruelty and suppression this little child has grown up to be a sophisticated adept monster.

So began my education into the 7 forms of Racism which I have best summarised below (reminds me of the 7 deadly sins)

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The 7 Forms of Racism

Racism takes seven main forms, according to social science. Rarely does any one exist on its own. Instead, racism typically operates as a combination of at least two forms working together, simultaneously. Independently and together, these seven forms of racism work to reproduce racist ideas, racist interactions and behavior, racist practices and policies, and an overall racist social structure.

Representational Racism

Depictions of racial stereotypes are common in popular culture and media, like the historical tendency to cast people of color as criminals and as victims of crime rather than in other roles, or as background characters rather than as leads in film and television. Also common are racial caricatures that are racist in their representations, like “mascots” for instance or the “Angry Black Women” for instance.

The power of representational racism—or racism expressed in how racial groups are represented within popular culture—is that it encapsulates a whole range of racist ideas that imply inferiority, and often stupidity and untrustworthiness, in images that circulate society and permeate our culture. While those not directly harmed by representational racism might not take it seriously, the presence of such images and our interaction with them on a near-constant basis helps to keep alive the racist ideas attached to them.

Ideological Racism

Ideology is a word that sociologists use to refer to the world views, beliefs, and common sense ways of thinking that are normal in a society or culture. So, ideological racism is a kind of racism that colors and manifests in those things. It refers to world views, beliefs, and common sense ideas that are rooted in racial stereotypes and biases. A troubling example is the fact that many people in American society, regardless of their race, believe that white and light skinned people are more intelligent than dark-skinned people and superior in a variety of other ways.

Historically, this particular form of ideological racism supported and justified the building of European colonial empires and U.S. imperialism through the unjust acquisition of land, people, and resources around the world. Today, some common ideological forms of racism include the belief that Black women are sexually promiscuous, that Latina women are “fiery” or “hot-tempered,” and that black men and boys are criminally oriented. This form of racism has a negative impact on people of color as a whole because it works to deny them access to and/or success within education and the professional world, and subjects them to heightened police surveillance, harassment, and violence, among other negative outcomes.

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Discursive Racism

Racism is often expressed linguistically, in the “discourse” we use to talk about the world and people in it. This kind of racism is expressed as racial slurs and hate speech, but also as code words that have racialised meanings embedded in them, like “ghetto,” “thug,” or “gangsta.” Just as representational racism communicates racist ideas through images, discursive racism communicates them through the actual words we use to describe people and places. Using words that rely on stereotypical racial differences to communicate explicit or implicit hierarchies perpetuates the racist inequalities that exist in society.

Some Comedians often paint a picture to a wide audience. Study has shown that storytelling can form the most embedded images into the subconscious mind, wrap that into laughter another very powerful emotional tool to stimulate memory and feeling, it is easy to see that monkey joke being repeated time and time again for instance. It is viewed as harmless by the presenter because it was packaged as a joke by a well known commedian.

Interactional Racism

Racism often takes an interactional form, which means it is expressed in how we interact with each other. For example, a white or Asian woman walking on a sidewalk may cross the street to avoid passing closely by a black or Latino man because she is implicitly biased to see these men as potential threats. When a person of color is verbally or physically assaulted because of their race, this is interactional racism. When a neighbor calls the police to report a break-in because they do not recognise their black neighbour, or when someone automatically assumes that a person of color is a low-level employee or an assistant, though they might be a manager, executive, or owner of a business, this is interactional racism. 

Hate crimes are the most extreme manifestation of this form of racism. Interactional racism causes stress, anxiety, and emotional and physical harm to people of color on a daily basis.

Institutional Racism

Racism takes institutional form in the ways that policies and laws are crafted and put into practice through society’s institutions, such as the decades-long set of policing and legal policies known as “The War on Drugs,” which has disproportionately targeted neighborhoods and communities that are composed predominantly of people of color. Other examples include Stop-N-Frisk policy that overwhelmingly targets black and Latino males, the practice among real estate agents and mortgage lenders of not allowing people of color to own property in certain neighborhoods and that force them to accept less desirable mortgage rates, and clerks and judges automatically assuming that the presence of a black person in court must be a defendant and not a solicitor or barrister. (recently reported)

Institutional racism preserves and fuels the racial gaps in wealth, education, and social status, and serves to perpetuate white supremacy and privilege.

Structural Racism

Structural racism refers to the ongoing, historical, and long-term reproduction of the racialised structure of our society through a combination of all of the above forms. Structural racism manifests in widespread racial segregation and stratification on the basis of education, income, and wealth, the recurrent displacement of people of color from neighborhoods that go through processes of gentrification, and the overwhelming burden of environmental pollution borne by people of colour given its proximity to their communities. Structural racism results in large-scale, society-wide inequalities on the basis of race.

We can see this when local areas that have enjoyed house prices being maintained and an assumption made that having ethnic people move into the area automatically result in house prices going down. But on the other hand a run down area could be rejuvenated automatically as soon as white people move in forcing residents who have been deprived for years to move out.

Systemic Racism

Many sociologists describe racism in the U.S. and U.K as “systemic” because the country was founded on slavery and racist beliefs that created racist policies and practices, and because that legacy lives today (more so in the U.S) in the racism that courses throughout the entirety of our social system. This means that racism was built into the very foundation of that society, and because of this, it has influenced the development of social institutions, laws, policies, beliefs, media representations, and behaviors and interactions, among many other things. By this definition, the system itself is racist, so effectively addressing racism requires a system-wide approach that leaves nothing unexamined.

But here is the cunnundrum, when what is seen as the norm to white people who have only known to do what they have been doing all along, when they believe their model is already superior and any alternate model from which to compare in order to modify would diminish their position, I would go as far as to say it would be like asking a fish to fly when its only experience has been to swim in water. The fish could end up experiencing stress and trauma or even fear. All of these emotions have a reactionary response, not dissimilar to the person being continuously discriminated against as described above.

Here me out here… However according to Darwin’s Theory of Evolution man evolved from fish and became acquainted to both Land, Sea, Air and Fire. An intelligence beyond all other creatures on earth. All around the world we can now see evidence of what man can create and sadly what he can destroy.

Sociologists observe a variety of styles or types of racism within these seven different forms. Some may be overtly racist, like the use of racial slurs or hate speech, which some people have identified and tried to be political correct whilst others use it to hurt and hammer home their pain, fright or anger.

There are some policies that intentionally discriminate against people on the basis of race. Others may be covert, (but isnt the act of covert implying complicitness?) kept to oneself, hidden from public view, or obscured by color-blind policies that purport to be race-neutral, though they have racist impacts.

While something may not appear obviously racist at first glance, it may, in fact, prove to be racist when one examines the implications of it through a sociological lens or the feedback and complaints presented by the reciepients.  If it relies on stereotypical notions of race and reproduces a racially structured society, then it is racist.

Due to the sensitive nature of race as a topic of conversation some have come to think that simply noticing race, or identifying or describing someone using race, is racist. Sociologists do not agree with this. In fact, many sociologists, race scholars, and anti-racist activists emphasise the importance of recognising and accounting for race and racism as necessary in the pursuit of social, economic, and political justice. (We must however agree that the earth contains different races and that will not change unless we destroy ourselves)

Both sides of the isle often digs in because they are operating from fear. We see the oppressor become more erratic and seek to use the legal system, government, army or commercial power to justify and repackage their unfair practices whilst crushing modernisation and equality by all means necessary using disinformation to divide and sow mistrust.

What are we evolving into? Is it so painful and unjust to want to see the whole world share in our further evolution economically, geographically, socially, environmentally, policically or religiously?

With over 7 billion consumers on this planet perhaps to be serviced by almost 2 billion suppliers, designers, developers, farmers, educationalist and health specialist the list goes on why does a few elite societies prefer to move us towards destruction because they are apposed to equality and human dignity?

We have the luxury of history, it has shown us time and time again the fall of hugh empires imploding because the rulers have abused their fellow man, become corrupt, greedy, uncaring and cruel. Surely we can do better and not repeat history.

So if both parties are blinded by the ‘I lose you gain’ principles one has to ask, is Racism taught and if so who is doing the teaching?

There is more than enough for everyone to enjoy

The definition of insanity is doing the same thing over and over again and expecting a different result

Albert Einstein

So where do we go from here? There are two side to every coin, one side could not exist without the other. What I find troubling is there are some people who want to do the same thing over and over again to achieve exactly the same result as before. A chilling thought.

Coronavirus Lockdown Drives Rise in Online Micro Start-ups Amid Fears For Job Security

It’s hard to be excited when talking about today’s coronavirus pandemic, when millions of people have been infected. 

However, various research around the UK like GoDaddy shows the coronavirus pandemic has been a massive boon to entrepreneurship. And this could help our economy both recover and thrive for years to come.

But while jobs have suffered, new micro business startups have skyrocketed.

The government commendably offered a number of startups and etablished busiesses a lifeline at the peak of the crisis, but despite the slowly improving funding picture, we are now starting to see the pent-up effect of the pandemic on UK businesses.

Government support has artificially kept companies afloat and delayed the true impact. but with the second lockdown to non essential businesses we are only now starting to see more severe damage to UK businesses that could puts the survival of an entire bricks and mortar business generation of innovative companies at risk.

Learn how to start a online business properly

Will the Start Up Trends in 2020 continue through 2021?

A survey of 1,000 GoDaddy customers found 15 per cent of new UK entrepreneurs had made the leap due to job loss or furlough

UK workers have been turning to starting their own companies in unprecedented numbers as fears over job security have spurred a new wave of entrepreneurs.

The “State of the Nation” review, compiled by the group GoDaddy, showed there had been a 14 per cent increase in micro-businesses, start-ups with nine or fewer employees. They have experienced a 62 per cent increase in new UK customers and this is only one domain provider.

How many people actually have any desire at all to become the start ups of tomorrow?

There are, on average, 18,100 searches per month in Google UK for “how to start a business” based on data from kwfinder.com

This has surged in recent months with Google Trends predicting that January 2020 will demonstrate the highest number of searches since records began in 2004 for this query in the UK (by quite some way)

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So what’s are we witnessing happening?

We are witnessing a few interesting events. “First, we are seeing unemployed workers starting their own businesses. Realising they need to be responsible for their own financial destinies, these micro entrepreneurs are opting out of the traditional workforce to start their own companies. Secondly, we are seeing virtual employees launching their own businesses.”

With 96 per cent of all UK enterprises identified as “micro-businesses” this sector could play a key role supporting an economic recovery.

With regards to the latter trend, Diane says “I think the mindset for many has become ‘if I’m going to ditch the office, why not ditch the boss too?” And many new work-from-home employees have now gained one to three hours per day as their commutes have been eliminated. Some have been using this time to develop their business plans and launch their own online companies.”

The GoDaddy Figures also revealed encouraging levels of confidence and resilience – 85 per cent were confident that their businesses would continue, with third of these expecting their businesses to thrive.

This was supported by 70 per cent who believed their businesses would recover fully within 12 months.

This was despite 38 per cent of the UK’s smallest businesses being forced to close on temporarily, and almost three-quarters having lost revenue (72 per cent), due to Covid-19 restrictions.

Micro-businesses also still planned to keep up business spending, with 29 per cent confirming that they would continue to invest in their ventures and one in 10 planning to invest more in the companies over the next three to five years

“Government initiatives alone are not sufficient to support startups most in need of funding and cashflow in the current economic climate. It’s possibly the growth of micro businesses that will provide the innovation and jobs that will drive the UK’s economic recovery, and they need urgent support.”

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So How Can We Help and What is our Advice?

Don’t rush into anything because you could possible Get Scammed! If you want to start and grow a profitable online  business then we recommend you take a quick course on ‘Starting a Online Business’. Without going over board you NEED to consume and LEARN every page of this work book.

Within the pages of this work book is the blueprint to building an online  business from scratch…Its CPD accredited so this is proof!

And we’ve laid it out as easy as possible…even 11 year olds can follow along! (and by the way there is a growing number of online child millionaires)

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• learn the correct way,
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So if your thinking of setting up a online business, learn everything you need to know Plan to succeed so you don’t end up in the online business startup graveyard.

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About Diane Shawe

Get my books on Amazon or Google Books

Diane Shawe is author of several books on Amazon and Google Books.

The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. Get your copy today.
http://amzn.to/3945Njd

Covid 19 is changing the way many think about work

Start a Gel Nail Business from home in less than a Week by Diane Shawe

Start your own Nail Business

Acrylic and gel nails are the flawless solution to chip-free, freshly polished nails that last for weeks on weeks. In today’s blog post, we will be explaining why now is the time to Set up your own Nail Extension Business.

Our CPD Nail Technician Course is the perfect launchpad to get you on your way to becoming a certified nail technician which can lead you to a number of different avenues within the nail extension industry from being able to successfully set up your own freelance nail business to being able to rent a station in a beauty salon to carry out nail treatments.

CPD Accredited Courses

A Continued Professional Development Nail Technician course runs for in two parts and goes through the steps on nail artistry and the anatomical elements of nail care such as:

Part One: Theory Course 2 weeks

Health & Safety considerations & regulations

Hygiene & preparing the client, treatment room & trolley

Anatomy & physiology: structure of the skin, the structure of the nail 

Nail diseases & disorders

Client consultations / contra-indications

Manicure & Pedicure

Marketing your Business

This will be completed as a home theory study with the help of our Virtual tutor.

There will be practical and written assignments which have to be completed in the students own time before attending the 1 day practical training course.

Part Two: 1 Day Practical Nail Course

This will consisit of working on a training hand where you will learn how to prepare the nails, apply nail tips, blend nail tips, the different nail shape, apply acrylic and shape, apply gel and cure, how to use electric and manual files, how to apply nail polish or gel and cure under UV Light

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How I increased my blog followers by 1000 in 2 months after having a blog for 18 years!

article by Diane Shawe Author

There’s more to adding hair

Running a blog requires planning and it’s hard work, but with hard work comes results. I gained 1k blog followers in 2 months, and today I’m going to share some of the steps I took to achieved this. I truly did not expect to gain 1k followers in 2 months, but this is what happens when we have self doubt and don’t take action.

But I was thinking back to when I started blogging in September 2010 it was easier than because blogging was just getting popular. Even though, I still would have really appreciated a post like this. As some sort of motivation and guidance.

If you are here because you think I’m going to give you some secret code that gives you those followers overnight, you are looking in the wrong place. This happened from hard work and dedication and nothing more. It wont happen overnight and it didn’t for me as you can see, I have been blogging a long time. The tips I share are the things I did to make this happen. It’s up to you to take action and put in the hard work to see the results.

CONSISTENCY IS REALLY IMPORTANT

I talk often about consistency, but that’s because I want to stress how important it is. Having a blogging schedule and sticking to it something that helped me to see my audience grow. I post anywhere from five, six or seven times a week. Thats a lot of content. As I said in the intro, its not easy and it wont ever be easy being consistent.

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I constantly feel like I am writing and scheduling content. I will touch on social media a few points down but you should also be consistent with Social media too. Any platform that you can use to spread awareness for your blog you should use. Utilise it if it’s there.

TRY INTERACTING WITH OTHER BLOGGERS

One of the most important things to do if you are part of the blogging community is interaction. You won’t ever grow if you don’t interact and support others. When I first started in 2010 blogging was just getting popular, so getting followers was easier, but with the growth of social media and ‘snippet’ such as twitter attracting followers have become more competitive, so thing such as ‘Tasty Headers’ to attract that click is all the more important. Its a two way street blog writer want new folowers, interesting topics to re-tweet so they can gain more followers also.

Yes, you will get traffic to your site from people other than bloggers but you need that blogging community behind you in order for your blog to be successful.

HOW DOES SOCIAL MEDIA HELP?

Instagram, Twitter and Facebook are the main places where a lot of my social media traffic comes from. Pinterest and TiKTok is another social media platform that is great to gain traffic to your blog. To reach a professional audience Linkedin is also a very good patform.

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A shoutout for Youtube, if you can get over 1000 followers, you are given a community page were you can post your blog links.

Linking into the point I made about consistency, its just as important to be consistent on your social media pages too.

UPGRADING MY WORDPRESS PLAN

About a 9 month into rebranding my blog I decided to upgrade my WordPress plan to a premium plan. This was probably one of the best things I could have done, it gave me access to be able to add ads onto my blog and it gave me access to premium themes. The premium plan is worth it for people who have just started but want to take their blog further.

I am still decided whether to upgrade to the WordPress business plan. This will allow me to take my blogging to the next level. With the business plan it allows you to download and use plug ins, such as Yoast SEO. Which is a tool that tells you how you can improve your posts to help with google ranking. Which in turn helps with traffic and followers.

Its something you should consider but make sure you can afford it, especially if you are wanting to take your blogging more serious and grow your following.

RELATABLE CONTENT IS KING

An important thing to remember when wanting to grow your following is posting relatable content. Do your research and see what’s going on in the world and what people are searching for, and then blog about it. A lot of the time I write about what I’m going through. I wont necessarily say on the post that its from personal experience or something I am struggling with at the time, but that’s what I do. There are ideas and inspiration all around us.

THERE IS NO PROBLEM IN BROADENING YOUR BLOG NICHE

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Being vulnerable goes a long way with readers. They are able to connect with you on such a deeper level if they know you are being open with them.

I’ve had many conversations with other bloggers about this, but I think it’s so important that as bloggers we are also flexible in what we write about. I think it’s so great having a blog niche, but don’t be scared to step out of it every once and a while. Don’t stress about writing something different, you don’t know how your readers will receive it unless you just do it. You will note from my blog that I cover a wide variety of topics.

These are just a few things I have done to grow my following. Please remember that these things worked for me. I hope they help you too!

Thank you for 1k followers
I want to take some time at the end of this post to thank you for 1 thousand followers. Rock on for the next 1000

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