Monthly Archives: May 2015

10 Tips for Becoming a Social Media Influencer by Diane Shawe

Posted on May 30, 2015 | Leave a comment

Are you trying to become a social media influencer?

article by:
Diane Shawe M.Ed Mobile Training, Speaker, Author

CEO at AVPT Ltd. Business Growth Training Provider & CPD Approved by SRA. Startup Loan Mentor

To be considered an influencer, people need to see you as a resource. Consider your audience and share content that they’ll find useful. Post original articles, plus posts from other trusted sources.

Publishing on social media is a great way to share expert knowledge and develop your influencer status.

In this article I’ll share ten tips that can help you become a social media influencer.

Discover ten tips for becoming a social media influencer.

1: Focus on one area and one specialism

To become an influencer, master a specific topic within your niche. If you cast your net too wide, it will be difficult to gain the level of knowledge necessary to be considered an expert.

If your goal is to be an expert in the digital space and become known as an influencer, there are plenty of things you can do to raise your profile. Develop your expertise and use social media to raise yourself to influencer status. To help you find your focus here are some points to consider.

What do you think?
What is your niche?
What platforms get the most engagement?
How have you developed your reputation as an influencer?
In what ways will you engaged your audience and shared your expertise

Either focus on one social media industry such as social media marketing or public relations, or on a single platform like Facebook, Twitter, LinkedIn, Pinterest or Instagram. The Vine is also good for short video clips from your Youtube account.

1: Master one topic to become a true expert.

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Start small and learn as much as you can about your desired niche through research and experimentation. That way, you’ll be able to discover the ins and outs of your specialty and form your own ideas, as opposed to simply restating others’ opinions. This is a very important step on your way to influencer status.

Oh and try not to drill down too much in your articles, more and more people access using a mobile device so think about what you would want to see if it was you reading someone else’s blog.

2: Subscribe to Platform Blogs

Social media is unique because it is in constant flux. Stay on top of the latest platform updates, such as algorithm changes, new analytics and added features, as they can drastically change a social channel and the way it’s navigated.

Whether you want to be viewed as the authority on a social channel or a broader industry, read platform blogs regularly: Facebook, Twitter, LinkedIn, Pinterest and Instagram. There’s no better way to keep tabs on any social media channel.

3: Familiarise and Read Relevant Blogs Daily

In addition to platform blogs, read other information outlets to gain valuable insights into your niche. Study news, expert opinions and case studies that are published or shared by people you trust.

Makes subscribing to and reading multiple blogs easy.

By using a tool like Feedly to subscribe to a variety of relevant industry blogs, you will benefit from different viewpoints and helpful advice.

4: Do you use your Alert Settings?

Reading press releases, news alerts and relevant posts is key to staying informed. When you know what’s happening, you can keep your followers in the know.

Since it is impossible to keep track of all of the information from platform blogs and your favourite outlets, invest time into creating alerts directly related to your specialism. A couple of tools that make it easy to stay on top of relevant news are Google Alerts and Social Mention.

5: Populate Your Blog

There is nothing worse than a blog that is several weeks out of date! Write blog posts and publish consistently. You should shoot to publish at least two to three times each week.

To stay on track, create an editorial calendar and stick to it.

Partner with other influencers and reblog them. Interview them, (over the phone, on skype or send them 5 questions to answer. Invite them to contribute to your blog or run a promotion together that gets shared on everyone’s sites.

6: Publish on LinkedIn

In addition to your own blog, re-create your posts on LinkedIn’s publishing platform. Cut and paste your previously published blog posts and add a headline, image and keywords. (I hope you have a linkedin account)

Remember, people generally assume LinkedIn posts are only from the most influential thought leaders. Now, when people in your network and beyond see your articles on LinkedIn, it is likely they will view you as an authority too.

Share your knowledge and get noticed by publishing on LinkedIn.

Through its publishing platform, LinkedIn has created a prime opportunity for influencers to get noticed.

7: Use Sharing tools to share Valuable Content

I repeat again, share content. Once you’ve determined your focus and have implemented a system for keeping on top of the latest news and information within your niche, start sharing high-value influencer content with your audience via social media.

8: Seek out and Contribute to Other Sites

One of the quickest ways to gain influencer status is to contribute your unique content to other blogs and publications. Guest posting increases your visibility, bolsters your credibility and increases traffic to your own blog.

After your content is published, let people in your network know. Tweet a link, share it on Facebook, tell your other online communities and add it to your LinkedIn profile publications. Dare I say it but +google plus is fast becoming a really influential content showcase. Have you got your account set up yet?

9: Be Seen Engaging Online

To be an influencer, you need to be seen and also be engaging. Social media influencers regularly take part in relevant conversations across a variety of networks. Attend and participate in Twitter chats and webinars (and host Twitter chats too), answer questions on Quora and share ideas in LinkedIn groups. Be constructive and you don’t always have to be controversial for the sake of it.

10: Safeguard your Reputation

This area is not often looked at, getting misquoted, having the wrong type of media attached to your blog can often flag up in the search engine above all of your positive content.

Make sure you sign up to a online reputation notify. They are good because they sweep the internet each week and give you a report on any new content found linked to you or uploaded by you. I use www.naymz.com It’s worth becoming a premium user.

Sharing your knowledge is how you’ll truly stand out as an influencer.

How can we help?

We have a Social Media Course that you might find very beneficial. Visit www.shortcourses.expert or give us a call and we will send you the course outline. 0208 1333120

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Tagged avptglobal, big sociiety policy, blended learning, bluetooth proximity marketing, courses online, diane shawe, distance learning, influencer, linkedin, online teaching, personal development, Social Media, soft skills, twitter

To busy to Market your business and get new clients? by Diane Shawe

Posted on May 21, 2015 | Leave a comment

Without new customers your business dies.

No business can grow or survive without new customers!

article by Diane Shawe M.ED

If lead generation – in other words – getting more clients and growing your business – is something you keep put off and try to put right in a panic (when it’s too late!) because you are too busy the rest of the time, then it is essential that you adopt a system that generates new leads – even when marketing is at the bottom of your priority list.

That’s why websites such as pagewiz.com have done so well over the past 3 years.

But before you can even look at setting up your marketing strategy – the web pages, videos, emails and all the other things you need – here’s how we can help you, for a very small fee (£9.99 + vat) to shape up your campaign in a 3 hour bootcamp.

Step One: Visit http://www.clarity4d.softskills.expert and skroll down to the Bootcamp courses
Step Two: Select the bootcamps you would like to attend that will give you the most benefit.
Step Three: Complete the form and submit it to us and we will send you an invoice.
Step Four: We will confirm the venue details, you have already selected the time

As you can see there is no big sales pitch, you either need it or you don’t. We wont waste your time.

These will be the most constructive 3hours you have every spent in moving your business on.

This is deliberately designed to give the busy business owner world-class marketing – without the effort, hassle, time and stress needed to do it all by yourself.

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Tagged business owner, diane shawe, entrepreneur bootcamp, express courses, express training courses, free online courses, hair extensions, lead generation, marketing, marketing bootcamp, marketing strategy, mobile learning, mobile marketing, sales bootcamp, virtual classroom

Hot summer hijacks heat on hair extensions by Diane Shawe

Posted on May 20, 2015 | Leave a comment

Become a qualified hair extension technician this summer

As the heat turns up this summer, celebrity hair stylist Diane Shawe offers exceptional training in the summer’s latest hair trend.

Predictions abound for the coming summer to be another scorcher, the trend for hair extensions is hitting headlines with TOWIE and Miley Cyrus amongst others. An expert in extensions, Diane Shawe has teamed up with Groupon to offer cut price courses to professionally train salon owners, stylists and enthusiasts in natural looking hair extensions.

Previous years have seen summer styles favour the short; taking the heat off the head. But… Oh! Those summer nights. Tell me more. As the evenings close in, unpinning long locks to wrap around shoulders is the perfect solution to shivering in the evening calm.

Specifically designed to showcase the most natural and seamless hair extensions, Diane’s courses range from a half day preparatory course at just £49 to the full day special, where delegates will gain globally recognised accreditation from the IAO for £99. Both courses are designed to bolster professional qualifications, and can be used to practise as a hair extension trainer or consultant; earning up to £30,000 a year.

Expert in hair extensions and stylist to the stars, Diane Shawe said, “This is a great way to empower people with an interest in extensions to create longer hair, in just a day. I’ve trained for 10 years to distil the secrets into these cut price courses.”

Diane was featured on the popular Jeremy Kyle show as the UK’s top wig maker, to help a young lady who was being bullied at school replenish her hair. From wigs to extensions, Diane is an expert in hair loss and consultancy.

Get this special deal from Groupon

Designed to ensure that hair is pleasingly soft to the touch with a subtle finish, the hair extensions training academy courses divulge 16 different techniques that epitomise discretion, comfort and allure. Impervious to an outsider’s eye, the natural looking hair flows, creating the season’s hottest look for clients, friends and enthusiasts.

Investing in the low cost courses will provide high return on investment for those interested, since their current pricing, in collaboration with Groupon can lead to savings of up to £350! For existing hairdressers and salon owners, the courses enable additional income, and they are also designed to teach novice hair extension consultants and technicians too.

One satisfied student, Stacey said, “When I felt I had acquired all of the knowledge and information to start my new business venture rolling! Diane gave me information on how hair is formed, where hair is sourced from, the difference between Synthetic and Human hair, I literally wrote a training manual for myself whilst on this course.”

Having previously run courses on Wowcher, Diane has been amazed at the success of her courses and is excited to be offering this excellent price in the run up to scorching summer. She said, “I’ve had wedding stylists, photographers and total hair novices come on my courses, and because I run them in small groups, they have all received some personalised training.”

With availability all over the UK, interested people can snap up Diane’s bargain by using the Groupon link

For more information about Diane’s extensive work on hair loss and consultancy, please see her website at http://www.hairextensionstraining.academy/

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Tagged 1 day hair extension course, avpt, diane shawe, express courses, groupon, hair extension, hair extension courses, hair extensions, hook and latch, micro ring, start your own hair extension business, wowcher

Personality Profiling Highlights Personal Training Needs Analysis

Posted on May 19, 2015 | Leave a comment

What is your colour combination?

What does your colour say about you?

article by Diane Shawe M.Ed

The Academy of Vocational and Professional Training has teamed up with Clarity4D to offer an affordable, accessible, Personality Profiling to assist with identifying Individuals Communication style and Personal Training Needs Analysis in April 2015. Both solution incorporating a behavioural model and psychometric tool based on the work of Carl Jung and uses colour to identify the four basic personality traits, supported by a L.M.S Point of Need Training Courses in Softskills is set to improve the direct needs of Individual from small businesses to corporates.

Steve Davies Director of Clarity4d states that ‘Personality profiling helps people to raise self-awareness, to understand their preferred style of communication and to recognise the personality and styles of communication of their work colleagues, suppliers and customers’.

Clarity4D profiles are easy to understand and provide a good basis for a personal development plan and when used in conjunction with personal/professional training and coaching which can maximise the potential of individuals and teams.

Clarity4D is used by many organisations in the following ways:

To improve teamwork and leadership
For management development
To understand how some behaviour could be perceived as “bullying”
To introduce the concept of diversity and inclusion into corporate cultures
For recruitment, appraisals and coaching
To help organisations through cultural change

AVTP specialises in Soft Skills courses which can assist in Continued Competence and Point of Need Training via a mobile device or Short Intense courses. The advantage to the individual is that the courses are colour coded and the candidate can decide if they want to strengthen a low colour grade or improve a medium high colour grade with the most appropriate soft skill.

AVPT is used by many organisation in the following ways:

We understand the business sector inside out – that is why our main focus is placed upon providing the highest quality training of your staff, in the shortest possible time and to ensure that every person who trains with us goes out more effective than when they came in.
We Are very flexible, student centric and time sensitive.
We Can help you with both compliance and accreditation issues.
Allow real time tracking, monitorng and measure staff progress and achievements.
Impressive lead times that can be delivered over different time scales to suit individual learning needs.
Mobile phone and tablet compliant and secure with no advertising to suck up bandwidth.
We have immediate availability at the very last minute for a large number of effective tailored one day courses including social media marketing, building self esteem, information management, writing reports and proposals, minute taking, business marketing, leadership skills, sales & negotiation and much more!
We are IAO accredited so certificates are recognised around the world.

So if you are involved with young people, teams, individuals, couples or appraisals what have you got to lose? try out one of our quick online profiling now. Click here or you can call us on 0203 551 2621 for a free consultation.