An easy cost effective business that can be done anywhere once you qualify

EYEBROW THREADING

Threading in the UK has become a very popular treatment with a few tips and ideas you could benefit from starting your very own eyebrow and threading business.

There is a huge potential for earning good money as a self employed beauty therapist offering eyebrow threading as a service.

Look at most salons and even shopping Malls these days and they have signs for threading in their windows. Look inside a salon and you will nearly always see them busy.

Customers don’t usually need to make an appointment, they just walk in and wait or get it done after they have had there other beauty treatments.

There has never been a better time to Start your own Threading business from home. Working on your own gives you the opportunity to work your own hours with much more flexibility and freedom then being tied down in a salon.

What’s more you can actually out sell salons with your threading service and make even more money than they do.

1. You can offer very flexible hours.

Working on your own you can offer treatments at unsociable hours such as evenings or weekends. Just think how limited salon opening times are…

2. You can offer discounted rates.

A salon has huge overheads – staff, rent, heating etc, you can operate at very little cost and undercut salon prices hence making your threading prices very attractive. Eyebrow Threading is an ancient art with MODEST earning potential

3. You can offer a mobile service.

Clients love it when you can offer your threading treatments in their own home. Just think of the business mobile hairdressers get. Many people don’t want to visit a salon – they may have work commitments, young children, don’t drive. There are many reasons why people can’t get to a salon and offering a mobile threading service is a superb way to make good money.

Setting up a Threading business is not expensive. Although you should always buy the very best equipment, threading kits, tools and thread is very cheap.

You will have very little over heads, think what would you use for a client? A little talk, some wipes and a few metres of thread. These products will hardly break the bank expenses wise so your profits margins are very high.
The best place to start is to get some threading training.

DOWNLOAD COURSE INFO

1 Day Training Course

A decent accredited Threading courses cost under £200 and be booked on this site with a credit card or even Paypal. The price to train is very little compared to other similar industries. A hairdressing course would cost you £1000’s. You can learn eyebrow threading in just one day with our One Day Professional Threading Course Workshop. Combined with a practice and guidance, you ready to go… A Hairdresser trains for months if not years before they can offer their art for profit.

Once you’re trained getting business can be quite easy. Start of by printing or writing some adverts with your details and phone number. Stick these up in your local shops, post office or Supermarket. Chip shops surprisingly do well as people stand in the queue and read everything! Most places charge a just couple of pounds a week.
You local newspaper classified can be a good place to put a small add.

Currently some local paper charge £25 for 6 lines of text. You can also try your local supermarkets notice board, local salon, church, women’s group the list goes on.

Also place averts in online directories so people can find you when they search online. Gumtree and facebook market places are also good avenues.

The best way to advertise these days is to get a small website built. Most people search on the internet for what they need and a nicely designed webpage can be a great source of clients. Get in touch with us if you want a cheap website, we know a man who can!

Once you get a few clients, word of mouth of is by far the best advert for your services and if you do a good job word gets round quickly and you’ll soon be booked up with peoples mums, sister, aunts, uncles?? calling you.

So, put in basic terms, threading training is fast and cheap, materials are cheap and you can start your business in a short space of time with very little outlay. Threading is a perfect business model

Download our Course Prospectus

Eyebrow Threading 1 day

How to Avoid Business Startup Scams by Diane Shawe

Ten tips to prevent being scammed out of your money online when trying to setup a Business

Dont be afraid to start over again

It is now more than ever that anyone intending to set up a business must have built into the Business Startup DNA 7 disciplines.

1. Identify proper business advice or support
2. Take a short but credible Business Entrepreneur Course
3. Prepare a Business Plan and Cashflow Projections.
4. Setup Proper Legal Status, Bank and Merchant Account
5. Identify where you can apply for business startup funds and apply
6. Established Google verified Website & Social Media Links
7. Invest in effective Customer Aquisition online A.I technology

If you want to bypass these 7 disciplines, then you might be setting yourself up for failure and an empty bank account.

I have been in business for over 15 years. It is hard work, it takes resilience, the ability to adapt to change and short, medium and long term goal setting.  (Not forgetting stress, the losses and wins).

I use to help individuals and partners establish their business startup when I worked for the DTI Business Development department back in 1986. The government engaged in a big national campaign to get unemployment down and increase small business startups. We were very busy.

I learnt a lot about the challenges facing business owners and I can confirm that there is no shortcut, no quick rich route to establishing a solid business

Now everytime you switch on your phone, click on Youtube, Facebook, Instagram to name but a few, there is someone telling you how they made 5 or 6 figure income each month by just doing a few clicks and 3 hours a week work!  I suspect the reason most of them do this is because they are selling a replicatable business platform and each person who want to get involved needs to pay them several hundred pounds after you have been exhausted and convienced by a pretend training video which is just a long sales pitch! There I said it!

Even if you wanted to set up a online business, even if its a replicatable business, a amazon, ebay or spotify store I still beilieve that the 7 Business Startup DNA is essential so that you know where your going and not just sat there waiting for someone to come buy from your store.

According to a large Domain Name Registration Company there are over 9 million websites in the UK. Just let that sink in….and you would need to get people to it.

So my next point is how do you keep your hard earn money safe until you are really sure your making the right investment?

Study these ten simple tips to reduce the risk of being scams or fraudulently hoodwinked out of your finances just because your eager to start a business.

1. Be sceptical

If it sounds too good to be true, it probably is. Thoroughly question all:

Online or offline deals, propositions or
Quick money spinning Opportunities
Presented Documents
Request for or photo evidence of money transactions
Information and the source

Anything can be pulled up, designed, prepared and recommended to make something look impressive.

If you want more qualified leads test this online tool for free! https://bit.ly/34f9dNC

2. A Business Plan will help you know your business inside out

Have a thorough understanding of your business so you know:

How it will operates
What manpower or collaborators you will need
The products and services it provides
Your target market and your business SWOT
Your legal and regulatory obligations
Your financial Projections

This will help you realise immediately when something isn’t right when you talk to other businesses. If they cannot answer indept questions about their business and spend a lot of time blagging, don’t part with your money.

3. Find out about  suppliers and how they work

When you understand who you do business with you can spot any business request or transaction that looks wrong for that customer or supplier and may be fraudulent.

Conduct due diligence using a risk-based approach, such as checking the customer or supplier details you have on file, as well as online searches. Check the website links, don’t be drawn in by glossy spotify websites for instance, anyone can set one up in minutes, which is good for the industry, but also very helpful to dishonest people.

http://www.virtualpersonalassistance.com

4. Identify your vulnerability to fraud

Imagine how a fraudster might target you, both emotionally and motivationally. If you are desperate for instance to start making money, will that sway your judgement to be more risky? A business or marketing plan with your own financial projection will help keep you focused, on pointand strategic.

5. Develop a personal development strategy

It is easy to assum that if you have been working for a company for many years, or have just completed your degree, or you have had a hobby for years that setting up a business might be the next logical step especially if you want to change caeers or create work for yourself.

This is all fine, but it might be a good idea to take a credible short course in Business Management, Marketing, Social media, etc to increase your knowledge base and get up to date.

6. Take extra care against cyber attacks and data loss

With increasing threats from cybercrime, protect your mobile phone, tablet and computer. Try not to post your mobile number across the internet. For instance buy a skype number. Also if your working on projects make sure you back up your systems in the cloud in case things get lost or corrupted.

7. Protect your finances

Understand how money leaves your bank account and how hard it is to replace. A few thousand pounds in your bank account might seem like a lot, but when incorrectly invested or spent will have you kicking yourself after te event try to:

place the bulk of your money in a 30 days request account. This may help slow down any implusive purchases.

take time to study and understand the concept of Return on Investment. 

Take great care with anything offering continued electronic growth like bitcoin in exvhange for real cash and flashy websites with sophisticated algorhymes.

Invstigate if you can borrow money first and keep your cash for backup and liquidity. There is a saying, ‘Us other peoples money’

Try to use a different debit visa mastercard that you have to load up online from your bank account, this will help protect your own credit and debit card numbers from fraudsters.

Always check your bank statements.

8. Secure and protect your mobile and intellectual property

This includes laptops, computers, smartphones and intellectual property. Factor in home or business insurance to cover these items if they’re compromised, damaged or stolen.

It is also worth copy righting any itellectual property that you have designed or created. This can be for instance putting logos or watermarks, saving and sendind as pdf, taking videos with you working on your project or design etc.

9. Develop an action plan

Consider when you might need professional or legal advice. While prevention is better than cure, it’s important for you to design an action plan.

10. Avoid Duplicating, copying or forwarding anything online that is not your copyright

Cybercrime is real and you could find yourself accidentially committing or participating in a crime or even become a victim. Criminals are aware that word of mouth, recommendations and reviews achieved in your excitment can act as strong validation and are the best way to legitamise their criminal activity.

If you are asked to share, copy or forward something that requires people to commit to any payments, familiarise yourself with the website copyright, privacy and legal status.

You should report and share any links to the police. Call the police cybercrime department if you suspect or have been a victim.

Remember if it sounds or reads to good to be true then the odds are you need to dig deeper.

In a business plan template we will cover

Hair loss treatment for men: The pill recommended by pharmacists to prevent further fallout


HAIR LOSS affects 50 percent of men over the age of 50, yet the fallout can begin for some in their 20s.

coming out in Amazon Jan 2021

Male pattern baldness is genetic, but some treatments may prevent further fallout.

The reason behind a receding hairline is due to hormonal factors – the hair follicles on the head convert testosterone into dihydrotestosterone (DHT).

Affected hair follicles become more sensitive to DHT, causing them to shrink, weaken and eventually die.

Traumatised hair follicles don’t grow hair like they used to and, eventually, they stop growing hair at all.

Society for Endocrinology explained the amount of DHT present in the body depends on the amount of testosterone in the body.

This is because DHT is made from testosterone, which is controlled by the hypothalamus and the pituitary gland.

There is still so much to learn about DHT, and why the hormone that encouraged hair growth at one stage of life then proceeds to be the culprit behind hair loss.

Hair loss: The hard pill you need to swallow

Receding Hair can be the first signs


Here’s the hard pill to swallow:

“There isn’t a cure for hair loss,” states Lloyds Pharmacy.

https://g.page.needahairmakeover

However, aside from a hair transplant, there is an option available that can “slow loss and stimulate regrowth”.

This type of pill – recommended by Llyods Pharmacy – works by blocking DHT from attacking the hair follicles.

The daily treatment will take between three to six months of constant use before you see the effects.

This is because of the hair growth cycle, which means different hair follicles will be at different stages at different stages.

The hair growth cycle consists of: anagen (hair growth), catagen (quick, transitional period) and telogen (fall out phase).

Taking medication will be a life-long treatment because as soon as you stop, the hair loss will resume.

So what’s the magical pill? It’s called Finasteride – only suitable for men.

Depending on the pack size you order, the price will vary from £39 (for four weeks treatment) to £139 (for 24 weeks worth of treatment).

Lloyds Pharmacy recommends starting treatment “as soon as you notice your hair fall”.
This is because it’s “easier to prevent hair being lost than to regrow it”.

They state that “almost two thirds of men who use [Finasteride] benefit from renewed hair growth, while hair loss is halted in most other men”.

out in January 2021

Coronavirus Lockdown Drives Rise in Online Micro Start-ups Amid Fears For Job Security

It’s hard to be excited when talking about today’s coronavirus pandemic, when millions of people have been infected. 

However, various research around the UK like GoDaddy shows the coronavirus pandemic has been a massive boon to entrepreneurship. And this could help our economy both recover and thrive for years to come.

But while jobs have suffered, new micro business startups have skyrocketed.

The government commendably offered a number of startups and etablished busiesses a lifeline at the peak of the crisis, but despite the slowly improving funding picture, we are now starting to see the pent-up effect of the pandemic on UK businesses.

Government support has artificially kept companies afloat and delayed the true impact. but with the second lockdown to non essential businesses we are only now starting to see more severe damage to UK businesses that could puts the survival of an entire bricks and mortar business generation of innovative companies at risk.

Learn how to start a online business properly

Will the Start Up Trends in 2020 continue through 2021?

A survey of 1,000 GoDaddy customers found 15 per cent of new UK entrepreneurs had made the leap due to job loss or furlough

UK workers have been turning to starting their own companies in unprecedented numbers as fears over job security have spurred a new wave of entrepreneurs.

The “State of the Nation” review, compiled by the group GoDaddy, showed there had been a 14 per cent increase in micro-businesses, start-ups with nine or fewer employees. They have experienced a 62 per cent increase in new UK customers and this is only one domain provider.

How many people actually have any desire at all to become the start ups of tomorrow?

There are, on average, 18,100 searches per month in Google UK for “how to start a business” based on data from kwfinder.com

This has surged in recent months with Google Trends predicting that January 2020 will demonstrate the highest number of searches since records began in 2004 for this query in the UK (by quite some way)

Click to enrol http://bit.ly/3fc4nnR

So what’s are we witnessing happening?

We are witnessing a few interesting events. “First, we are seeing unemployed workers starting their own businesses. Realising they need to be responsible for their own financial destinies, these micro entrepreneurs are opting out of the traditional workforce to start their own companies. Secondly, we are seeing virtual employees launching their own businesses.”

With 96 per cent of all UK enterprises identified as “micro-businesses” this sector could play a key role supporting an economic recovery.

With regards to the latter trend, Diane says “I think the mindset for many has become ‘if I’m going to ditch the office, why not ditch the boss too?” And many new work-from-home employees have now gained one to three hours per day as their commutes have been eliminated. Some have been using this time to develop their business plans and launch their own online companies.”

The GoDaddy Figures also revealed encouraging levels of confidence and resilience – 85 per cent were confident that their businesses would continue, with third of these expecting their businesses to thrive.

This was supported by 70 per cent who believed their businesses would recover fully within 12 months.

This was despite 38 per cent of the UK’s smallest businesses being forced to close on temporarily, and almost three-quarters having lost revenue (72 per cent), due to Covid-19 restrictions.

Micro-businesses also still planned to keep up business spending, with 29 per cent confirming that they would continue to invest in their ventures and one in 10 planning to invest more in the companies over the next three to five years

“Government initiatives alone are not sufficient to support startups most in need of funding and cashflow in the current economic climate. It’s possibly the growth of micro businesses that will provide the innovation and jobs that will drive the UK’s economic recovery, and they need urgent support.”

You can use Laybuy to pay for your courses

So How Can We Help and What is our Advice?

Don’t rush into anything because you could possible Get Scammed! If you want to start and grow a profitable online  business then we recommend you take a quick course on ‘Starting a Online Business’. Without going over board you NEED to consume and LEARN every page of this work book.

Within the pages of this work book is the blueprint to building an online  business from scratch…Its CPD accredited so this is proof!

And we’ve laid it out as easy as possible…even 11 year olds can follow along! (and by the way there is a growing number of online child millionaires)

So if you want to


• learn the correct way,
• Explode your knowledge,
• Learn how to Find a niche,
• Learn how to Evaluate market viability,
• Learn how to Conduct market research,
• Learn how to Conduct competitive analysis,
• Learn online business laws,
• Learn how to Analyse your target market,
• Learn how to source products
• Learn how to choose the right ecommerce platform
And more…

By following the strategy outlined in each module – you’ll learn how to launch and grow an organic profitable online business with minimal risk!

I know it sounds too good to be true…

But you’ll see why once you devour our work book course, (Which has to be done in 4 weeks with an accredited certificate to follow)
you can begin setting up a website, mobile presence, and storefront and give your visiting clients confidence that you truly prepared for your new micro business. Click to enrol http://bit.ly/3fc4nnR

So if your thinking of setting up a online business, learn everything you need to know Plan to succeed so you don’t end up in the online business startup graveyard.

ABOUT VIRTUAL PERSONAL ASSISTANCE SERVICE

We provide a suite of services for Small and Medium size businesses to help them Setup or expand by  learning,  executing a business plan for focus, raising finance and market tools like an effective google verified website and introducing artificial intelligence chatbots to generate quality business leads. We think of ourselves as your Virtual Personal Assistance who will help streamline your business development.

Looking for help to get a job or promotion, start a business or market your business effectively. check out our range of services http://bit.ly/3jObWBL

About Diane Shawe

Get my books on Amazon or Google Books

Diane Shawe is author of several books on Amazon and Google Books.

The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. Get your copy today.
http://amzn.to/3945Njd

Covid 19 is changing the way many think about work

Start a Gel Nail Business from home in less than a Week by Diane Shawe

Start your own Nail Business

Acrylic and gel nails are the flawless solution to chip-free, freshly polished nails that last for weeks on weeks. In today’s blog post, we will be explaining why now is the time to Set up your own Nail Extension Business.

Our CPD Nail Technician Course is the perfect launchpad to get you on your way to becoming a certified nail technician which can lead you to a number of different avenues within the nail extension industry from being able to successfully set up your own freelance nail business to being able to rent a station in a beauty salon to carry out nail treatments.

CPD Accredited Courses

A Continued Professional Development Nail Technician course runs for in two parts and goes through the steps on nail artistry and the anatomical elements of nail care such as:

Part One: Theory Course 2 weeks

Health & Safety considerations & regulations

Hygiene & preparing the client, treatment room & trolley

Anatomy & physiology: structure of the skin, the structure of the nail 

Nail diseases & disorders

Client consultations / contra-indications

Manicure & Pedicure

Marketing your Business

This will be completed as a home theory study with the help of our Virtual tutor.

There will be practical and written assignments which have to be completed in the students own time before attending the 1 day practical training course.

Part Two: 1 Day Practical Nail Course

This will consisit of working on a training hand where you will learn how to prepare the nails, apply nail tips, blend nail tips, the different nail shape, apply acrylic and shape, apply gel and cure, how to use electric and manual files, how to apply nail polish or gel and cure under UV Light

http://www.all-about-hair-extensions.com/enrolment-form

How I increased my blog followers by 1000 in 2 months after having a blog for 18 years!

article by Diane Shawe Author

There’s more to adding hair

Running a blog requires planning and it’s hard work, but with hard work comes results. I gained 1k blog followers in 2 months, and today I’m going to share some of the steps I took to achieved this. I truly did not expect to gain 1k followers in 2 months, but this is what happens when we have self doubt and don’t take action.

But I was thinking back to when I started blogging in September 2010 it was easier than because blogging was just getting popular. Even though, I still would have really appreciated a post like this. As some sort of motivation and guidance.

If you are here because you think I’m going to give you some secret code that gives you those followers overnight, you are looking in the wrong place. This happened from hard work and dedication and nothing more. It wont happen overnight and it didn’t for me as you can see, I have been blogging a long time. The tips I share are the things I did to make this happen. It’s up to you to take action and put in the hard work to see the results.

CONSISTENCY IS REALLY IMPORTANT

I talk often about consistency, but that’s because I want to stress how important it is. Having a blogging schedule and sticking to it something that helped me to see my audience grow. I post anywhere from five, six or seven times a week. Thats a lot of content. As I said in the intro, its not easy and it wont ever be easy being consistent.

http://www.needahairmakeoverfranchise.co.uk

I constantly feel like I am writing and scheduling content. I will touch on social media a few points down but you should also be consistent with Social media too. Any platform that you can use to spread awareness for your blog you should use. Utilise it if it’s there.

TRY INTERACTING WITH OTHER BLOGGERS

One of the most important things to do if you are part of the blogging community is interaction. You won’t ever grow if you don’t interact and support others. When I first started in 2010 blogging was just getting popular, so getting followers was easier, but with the growth of social media and ‘snippet’ such as twitter attracting followers have become more competitive, so thing such as ‘Tasty Headers’ to attract that click is all the more important. Its a two way street blog writer want new folowers, interesting topics to re-tweet so they can gain more followers also.

Yes, you will get traffic to your site from people other than bloggers but you need that blogging community behind you in order for your blog to be successful.

HOW DOES SOCIAL MEDIA HELP?

Instagram, Twitter and Facebook are the main places where a lot of my social media traffic comes from. Pinterest and TiKTok is another social media platform that is great to gain traffic to your blog. To reach a professional audience Linkedin is also a very good patform.

follow us on twitter

A shoutout for Youtube, if you can get over 1000 followers, you are given a community page were you can post your blog links.

Linking into the point I made about consistency, its just as important to be consistent on your social media pages too.

UPGRADING MY WORDPRESS PLAN

About a 9 month into rebranding my blog I decided to upgrade my WordPress plan to a premium plan. This was probably one of the best things I could have done, it gave me access to be able to add ads onto my blog and it gave me access to premium themes. The premium plan is worth it for people who have just started but want to take their blog further.

I am still decided whether to upgrade to the WordPress business plan. This will allow me to take my blogging to the next level. With the business plan it allows you to download and use plug ins, such as Yoast SEO. Which is a tool that tells you how you can improve your posts to help with google ranking. Which in turn helps with traffic and followers.

Its something you should consider but make sure you can afford it, especially if you are wanting to take your blogging more serious and grow your following.

RELATABLE CONTENT IS KING

An important thing to remember when wanting to grow your following is posting relatable content. Do your research and see what’s going on in the world and what people are searching for, and then blog about it. A lot of the time I write about what I’m going through. I wont necessarily say on the post that its from personal experience or something I am struggling with at the time, but that’s what I do. There are ideas and inspiration all around us.

THERE IS NO PROBLEM IN BROADENING YOUR BLOG NICHE

g.page/needahairmakeover

Being vulnerable goes a long way with readers. They are able to connect with you on such a deeper level if they know you are being open with them.

I’ve had many conversations with other bloggers about this, but I think it’s so important that as bloggers we are also flexible in what we write about. I think it’s so great having a blog niche, but don’t be scared to step out of it every once and a while. Don’t stress about writing something different, you don’t know how your readers will receive it unless you just do it. You will note from my blog that I cover a wide variety of topics.

These are just a few things I have done to grow my following. Please remember that these things worked for me. I hope they help you too!

Thank you for 1k followers
I want to take some time at the end of this post to thank you for 1 thousand followers. Rock on for the next 1000

we just love doing makeovers
All hair types
Hair, Makeup, Naails, Pedicure, Massage and more
call us now 0121 318 2880

What type of Conspiracy Theories Existed Around The Time of the Russian Pandemic Flu in 1889?

The Original Plandemic: Unmasking The Eerily Familiar Conspiracy Theories Behind The Russian Flu Of 1889

I have been in inundated with message’s through my phone and emails that for instance Covid-19 truthers believe that 5G technology is dialing up the disease. That they are (the government killing off small businesses) trying to control us.

I became curious to find out if other conspiracy theories existed for previous pandemics and who were more gullible to them. I discovered that more than a century ago, telegraph poles and other mysterious causes were blamed for influenza. And each gave rise to dubious cures.

I also discovered that Alex Knapton had researched and written an extensive and factual article on the topic recently and I invite you to read it.

Guest Blogger

Alex Knapp Forbes Staff

Science I write about the future of science, technology, and culture. GETTY IMAGES


As the Covid-19 pandemic swept the globe in early 2020, a conspiracy theory about the disease went viral on social media: The genesis of the illness, proponents claim, was not the coronavirus SARS-CoV-2. Instead, this pandemic was actually caused by the introduction of 5G broadband, and radiation from cell towers equipped with the technology is the real culprit.

It doesn’t take Dr. Fauci to know that conspiracy theories have always been a predictable symptom of pandemics. More than a century ago, the truthers of the day tried to blame a deadly influenza outbreak on a similar technological innovation.

On January 31, 1890, the European edition of the New York Herald ran an item suggesting that the electric light was somehow responsible for a global influenza outbreak. After all, “the disease has raged chiefly in towns where the electric light is in common use,” the article noted, and went on to note that the disease “has everywhere attacked telegraph employees.

The illness in question was the first modern influenza pandemic, known as the Russian flu or “La Grippe.” The disease likely emerged somewhere in the Russian Empire in 1889 and quickly spread around the world in successive waves. It took only four months to hit every part of the globe, with the United States seeing its peak in January 1890. More than a million people (of the 1.5 billion on earth) were killed worldwide in that first wave.

The Russian flu was in part a consequence of a newly globalized world. Railroads and transoceanic steamships were perfect conduits for the disease, accelerating its growth across countries and continents. As with Covid-19, the earlier pandemic also caused a spread of misinformation, conspiracies and countless dubious therapies. Instead of the internet, these ideas were promulgated by newspaper and telegraph—but the impact was similar.

“People have an epistemic need to know the truth and they also have an existential need to feel safe,” says Dr. Karen Douglas, a researcher who studies the psychology of conspiracy theories. “In times of crisis, these needs are unmet so conspiracy theories can seem appealing.”

When reports of the Russian flu first emerged, medical science was in the middle of a major transition. The early 19th century was dominated by what’s known as “miasma theory”—the idea that diseases spread through the inhalation of “bad air” from rotting matter. By the mid-19th century, though, the germ theory of disease— what we now understand as the idea that illness is caused by microbes—became increasingly popular, though miasma proponents persisted even into the early 20th century.

Even with the advances in medicine by 1889, the causes of the Russian flu pandemic were still unknown. While scientists such as Edward Jenner and Louis Pasteur had already developed vaccines to protect against and prevent diseases, the discovery of the first virus was still three years away. And it wasn’t until the early 1900s that viruses capable of infecting humans would be discovered. That the Russian flu and the Spanish flu pandemic of 1918 were caused by influenza viruses wouldn’t be definitively determined until 1933.

This vital knowledge gap in 1889 meant that doctors and researchers were at a loss to explain the new illness spreading around the world. Contemporary newspaper accounts chronicled the many and varied theories that doctors at the time had about the outbreak. One account in The Boston Globe noted its similarities to dengue fever. An article in the New York Times NYT compared it to the disease that felled President William Henry Harrison in 1841. Such uncertainty about the nature of influenza helped fuel conspiracy theories and wild speculation about its causes.

The proto-trutherism from the Russian flu has close parallels in today’s pandemic. Although scientists know quite a bit about the novel coronavirus causing Covid-19, that hasn’t stopped speculation about its origins. One prominent conspiracy theory is that the virus was deliberately bioengineered in a lab to cause the pandemic. Depending on which theory you believe, the culprits behind Covid-19 range from the Chinese government to the U.S. government to Microsoft MSFT cofounder Bill Gates. The coronavirus behind this pandemic almost certainly naturally evolved—there is already considerable genetic evidence pointing to it—but that doesn’t halt the rampant speculation.

“This is a classic example of a phenomenon in conspiracy theory research that people perceive patterns that are impossible, or at best very unlikely,” says Dr. Douglas. “People essentially ‘join the dots’ when connections shouldn’t be made. When there is so much information going around, and pieces of information often contradict each other, people are more likely to see these illusory patterns.”

While there weren’t any whispers about genetic engineering in the 1890s (after all, DNA itself wouldn’t be discovered for nearly 70 years), that didn’t stop more fantastical theories about the origin of the Russian flu from infecting the public. In addition to the idea that telegraph poles or electricity might be responsible for the spread of the disease, Dr. William Gentry of Chicago caught the attention of newspapers by claiming he had isolated the microbes that caused the pandemic.

The source of these microbes, Dr. Gentry claimed, was stardust passing through the Earth’s atmosphere at regular 16- to 17-year intervals. Other physicians soberly rejected Dr. Gentry’s idea—preferring instead to consider the role of volcanic dust, bird migrations or other equally misguided causes.

This lack of understanding about the new deadly strain of flu left doctors perplexed as to the best way to treat it. An 1889 article in The Lancet conceded that “our want of complete knowledge of the nature of the disease renders it difficult to suggest measures of prophylaxis other than the uniform observance of general hygienic rules.” (That’s another sobering parallel to today’s pandemic—as of now, the only approved therapy for Covid-19 is remdesivir, which has been granted an emergency use authorization by the FDA thanks to clinical trial findings showing it can reduce hospital stays.)

In the absence of science-based treatments for the Russian flu, many dubious therapies flourished—taking advantage of people scared of a disease for which no known treatment existed. This, too, has parallels in today’s pandemic. The FDA has sent multiple warnings out to a variety of companies pushing specious cures, ranging from herbal teas to colloidal silver solutions to ingesting detergent.

Newspaper advertisements from the 19th century similarly tout a number of “cures” for the Russian flu. Castor oil was a treatment pushed by at least one newspaper, and other protocols included a bronchial inhaler and an electric battery (which promised to improve eyesight, to boot.) Even doctors promoted the idea that drinking brandy and eating oysters was the key to staving off infection.

The most famous remedy for the Russian Flu, however, was the carbolic smoke ball. These were manufactured in London and widely advertised. The balls released a “smoke” of finely ground phenol powder (an ingredient commonly used in soaps at the time) that would be inhaled through the nostrils. The company that manufactured this treatment promised that it would prevent customers from catching the Russian flu. And if the product failed, the company promised to recoup its customers £100— or about $13,000 today. In December 1891, Mrs. Elizabeth Carlill purchased one of those products and used it on multiple occasions. Then she succumbed to the epidemic.

Because the carbolic smoke balls failed to work, Carlill and her husband filed a claim with the Carbolic Smoke Ball Company, but it was ignored. In 1892, the couple took their case to court. In the case of Carlill v. Carbolic Smoke Ball Company, the court found that that Mrs. Carlill was entitled to the money and that the Carbolic Smoke Ball Company was in breach of contract for failing to pay her upon submitting the claim. The ruling was a vindication for Mrs. Carlill and the case itself is still cited as precedent throughout common law jurisdictions, including the United States, and is frequently taught in law school classes to this day.

In another parallel with the Covid-19 pandemic, there was also a class of drugs that existed on the border of sound science and wishful thinking. During the 1889 pandemic, quinine, an antimalarial drug that is the antecedent of chloroquine and hydroxychloroquine, was promoted by newspapers and doctors as a treatment for the Russian flu. Though many members of the medical establishment appear to have opposed the use of quinine as a treatment for the disease, these warnings went unheeded.


https://www.forbes.com/sites/alexknapp/2020/04/28/the-dr-fauci-of-the-1918-spanish-flu/#5fe68be43547

In December 1889, a Boston newspaper chronicled people taking quinine to combat the disease. That same month, an investigative article in the Kansas City Star bemoaned price gouging for quinine pills and noted that demand for them was keeping medicine out of the hands of people suffering from malaria. This has its own parallel today, where there have been multiple reports that excess demand of hydroxychloroquine may cause harm for those suffering from rheumatoid arthritis, for which that medication is often prescribed as a treatment.

While studies are still being conducted about the efficacy of these Covid-19 treatments, there is little doubt that these drugs can be highly toxic and several clinical studies bear this out. In one tragic case of desperation, a man in Phoenix died (and his wife was hospitalized) after ingesting a chloroquine derivative intended for use as a fish tank cleaner to prevent the illness.

That tragedy also has an unfortunate parallel in the Russian flu. Newspapers in January 1891 reported at least two instances in which families suffering from the Russian flu mistakenly took the poison strychnine, thinking they were ingesting quinine. Several of them died as a consequence.

An unhealthy dose of misinformation, conspiracy theories and the embrace of dubious treatments is quite common during epidemics and pandemics, says Dr. Douglas, who adds that the psychology around them is intertwined. “Research suggests that people who believe in conspiracy theories are more likely to turn to alternative remedies and distrust mainstream medicine.” 

More alarming, the spread of misinformation and the lack of trust in scientific evidence has the potential to cause real harm. Turning to untested treatments can lead people away from getting the care they need, exposing them to greater risk. And while some alternatives, such as drinking herbal teas, are relatively harmless, others are not. Colloidal silver, for example, which the FDA has warned against, can cause permanent skin discoloration and make it difficult for your body to absorb medicines, including antibiotics.



Occasionally, the spread of conspiracy theories can cause actual harm as well. In the United Kingdom, where the idea that 5G causes Covid-19 has taken a firm hold in a significant segment of the population, there have been dozens of attacks on telecom towers. While no one has actually been killed yet, it’s not for lack of trying—the UK conspiracy theorists are hiding razor blades in anti-5G posters on telephone poles and threatening harm to people who work on those cell towers.

Even as companies are racing to develop a vaccine for Covid-19, conspiracy theorists may prevent people from taking them. Anti-vaxxer activists have pounced on Covid-19, protesting against vaccine development efforts and teaming with protesters fed up with stay-at-home orders. “Experimental research also shows that exposure to conspiracy theories increases vaccine hesitancy,” says Dr. Douglas. And polling bears that out: In a recent poll, 1 in 5 Americans said they would not take a vaccine for the coronavirus if it became available.

Perhaps the most insidious conspiracy theory about Covid-19 is one that seems more innocuous—the simple downplaying of the harms of the disease. You don’t have to go deep into Facebook or Twitter to find speculation that Covid-19 fears are overblown. Similarly, there are numerous opinion pieces and TV segments devoted to the idea that the economic damage from stay-at-home orders causes more harm than the disease itself.

“This is very common because it allows people to pretend that nothing is wrong and they can get on with their lives,” Dr. Douglas says. “This is an example of motivated reasoning. People believe what they want to believe.”

Once again, there is a historic precedent in the Russian flu pandemic. In an article about the illness in a December edition of The New York Times, it was reported that while the disease was spreading, it was mostly harmless. “There is nothing fatal about the universal cold,” wrote the author.

By time the epidemic subsided a few months later, the Russian flu had claimed the lives of more than 2,500 New Yorkers, making it the hardest hit city in the United States.

Follow Alex Knapp on Twitter or LinkedIn. Check out his website

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Need a Hair Makeover Hair Extensions Salon achieve Finalist in 3 Categories Second Year in a Row!

A local Dudley salon owner has been nominated for the second year running as a finalist in not one or two but three categories.

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon West Midlands has been named as one of the Midlands top salons after being announced as finalist in three categories for the Salon Awards  2020.

Best Salon https://www.salonawards.co.uk/best-salon-finalists-2020/

Awards Ceremony on 12th December 2020

Best Customer Experience https://www.salonawards.co.uk/best-customer-experience-finalists-2020/

Best Salon for Hair Extensions https://www.salonawards.co.uk/best-salon-for-hair-extensions-2020/

The salon which is renowned locally, now awaits the awards ceremony in December, to see if they have been crowned the overall category winner.

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon impressed the judge’s thanks to its commitment to meeting customer needs, making their mark as a new business locally, providing an exceptional range of hair extensions techniques to new clients and for their exception salon design and interiors.

Commenting on the result, Diane the owner said; “To be named as a finalist in not just one but three categories for the second year highlights how hardworking and commitment can pay off. With hundreds of entries for each category and a panel of judges that excel at looking for the finer details, just to make the shortlist is an outstanding achievement. What also makes it more important is the fact that we have also had to deal with a pandemic and closure.”

Visit http://www.needahairmakeoverfranchise.co.uk

The Salon Awards celebrate and acknowledge the success of the most creative, dynamic and innovative hair salons, hairdressers and barbers across the country through county awards events.

As a hair industry professional, these businesses are part one of the most exciting business sectors, and this is an opportunity to be recognised professionally for the great work that they do in there home county.

Download your copy from amazon or Google books

To find out more about their services  products and what they won visit:

http://www.needahairmakeover.co
http://www.needahairmakeoverfranchise.co.uk
http://www.hairextensionstraining.academy

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Why You Should Consider a CPD Accredited Course by Diane Shawe

If you’re looking to boost your career prospects, you may want to consider the importance of CPD. Used by thousands of professionals to develop new skills and knowledge throughout their career, CPD has become crucial in terms of career progression. So, what is CPD and how could it benefit your career prospects?

What does CPD stand for?

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CPD stands for Continuing Professional Development and it is important as it’s used by professionals to further their career. It’s a conscious and proactive form of learning which uses various methods to help individuals either learn new skills or develop existing ones.

What is a CPD portfolio?

A CPD portfolio helps keep a track of progression from year to year. It is an individual’s evidential documentation of their Continuing Professional Development obligations for their professional body or association. Contained within a CPD portfolio would be the register of activities, such as training courses, workshops and educational events attended, as well as a copy of the delegate CPD certificates for each activity. These act as validation that the learning has been completed. (It is also important that the course has been CPD accredited)

Professional bodies review their members CPD portfolio to ensure they are meeting their annual Continuing Professional Development requirements. A CPD portfolio should demonstrate a range of different methods of learning and the different impacts on future capability. Always ensure that you keep your CPD portfolio up to date, as it is more difficult to record CPD at the end of the year, hoping to remember everything completed over the last 12 months.

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CPD points, units and credits explained

One of the most frequent questions about Continuing Professional Development is how CPD is recorded, and specifically the question, “What is a CPD point, unit or credit?” The subsequent question is regularly, “How do CPD points relate to CPD Hours?” With the increasing number of professional bodies in the UK and their varying annual requirements of Continuing Professional Development, a natural split in common language terms and expression will arise. Different professional bodies use the terms ‘CPD points’, ‘CPD units’ or ‘CPD credits’ diversely depending on preference, typically for historical reasons when initially implementing their CPD policy, rather than from a modern day strategic perspective.

How do CPD points, units and credits relate to CPD Hours?

It is often found across all industries that CPD points, units and credits all relate to the same thing, CPD Hours?

What are CPD Hours? The definition of a CPD Hour is the time spent for a delegate to be in “active learning”. Active learning defines the actual time spent learning something relevant for their Continuing Professional Development objectives. A great example of this would be 1-day accredited CPD training course. If the training starts at 9 am and ends at 5 pm, with a 1-hour break for lunch, the CPD Hours would be 7 CPD Hours.

Recording your CPD

A structured and consistent approach to recording your CPD makes it easier to manage throughout the year. This also helps ensure an individual attends training and events relevant to their annual capability improvement objectives, which is more valuable than simply attending courses just for general interest. Recording your CPD allows reflection on what has been gained from the CPD activities and what can be implemented in day-to-day objectives, as well as what skill sets to develop next.

As a general rule, when recording your Continuing Professional Development in a CPD portfolio, it should contain the following information:- Date of CPD activity, Title of CPD activity, Brief description including learning objectives, the method of learning (i.e. training course, workshop, event, eLearning), number of CPD hours, points or credits and the overall learning outcome.

5 Benefits of CPD

CPD offers numerous benefits to both professionals and their employers, some of which are of real importance.

1. For you as a professional, it helps to ensure your skills and knowledge are up to date, and the professional standard of your registrations and qualifications are maintained. There are no clear disadvantages for your employer, it ensures that the company standards are both high and consistent. They will see that you are actively dedicated to the job role and value your commitment to the role.

2. Another one of the benefits of CPD and a main purpose of exploring the benefits of continuous personal development is that it also helps you to develop more confidence in the role. You’ll be able to showcase your achievements and develop the knowledge and skills to carry out your job in the most effective, confident way.

3. Whether you’re looking for a promotion, or you’re hoping to gain employment with a prestigious company, CPD can really help. It enables you to stand out from the crowd, with research showing those who have undertaken CPD, have a significantly higher chance of gaining a promotion or moving on to a different area within their chosen field.

4. What this also means of course, is that you’ll also be able to achieve a higher salary.

5. If you are self employed or run your own business, having a CPD accredited skill to your name can give confidence to established and new clients.

These are just some of the great benefits CPD can provide. The question is, how can you partake in continuous professional development?

Continuing Your Professional Development

If you’re interested in undergoing CPD, it’s worth keeping in mind there’s a lot of different types to choose from. Practically anything which can further your knowledge and skills is classed as CPD. This includes:

• Events

• Training courses

• Workshops or Workbooks

• Research

• E-Learning

Each of the above has its own range of benefits and most professionals choose to undergo several types of CPD for best results.

Things to consider

If you want CPD to further your career, there’s a number of factors you need to consider.

1. Ensuring you’re undertaking the correct type of CPD to fit your goals is crucial in helping you minimise any disadvantages. It’s not enough to simply find a course which matches your industry.

2. You also need to consider whether or not the training matches your end goal. Thinking about the importance of CPD suiting your chosen industry might potentially save you time in the future.

3. Have you got the time to commit to the CPD course you’re considering? If you’re already working, you’ll need to find a part-time course which also fits around your family and budget commitments. You’re also going to want to consider the type of study you prefer.

4. Do you thrive in studying with others? If so, you’ll want to look into in-venue courses and seminars. If your sole purpose is to study alone at your own pace, an e-learning or workbook based CPD course would be a better option.

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Overall, CPD is crucial in terms of professional development. Provided you choose the right type to match your needs, it can help you progress in your current career or business, or help you to branch out into a totally different field if you’d prefer. There are so many reasons to choose to continue your professional development so why not take a look at our range of CPD courses available in the following levels. Foundation, Intermediate, Advance and Expert.

Our courses are presented as workbooks and must be completed in four weeks. Support is give via virtual assistnce.

Visit http://www.virtualpersonalassistance.com for a list of our services.

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New Face Covering Guideline Sept 24th 2020 and Enforcement measures in UK

A quick and clickable overview during Covid 19 Pandemic 2020

When and where to wear a face covering

There are some places where you must wear a face covering by law. Different rules exist in different parts of the UK about which you can find out more on the relevant regional websites:

  1. What a face covering is
  2. When to wear a face covering
  3. When you do not need to wear a face covering
  4. The reason for using face coverings
  5. How to wear a face covering
  6. Face coverings at work
  7. Buying and selling face coverings
  8. Making your own face covering
  9. Maintaining and disposing of face coverings

In England, you must wear a face covering in the following indoor settings (a list of examples for each is included in the brackets):

  • public transport (aeroplanes, trains, trams and buses)
  • taxis and private hire vehicles (PHVs)
  • transport hubs (airports, rail and tram stations and terminals, maritime ports and terminals, bus and coach stations and terminals)
  • shops and supermarkets (places which offer goods or services for retail sale or hire)
  • shopping centres (malls and indoor markets)
  • auction houses
  • premises providing hospitality (bars, pubs, restaurants, cafes), except when seated at a table to eat or drink (see exemptions) from 24 September
  • post offices, banks, building societies, high-street solicitors and accountants, credit unions, short-term loan providers, savings clubs and money service businesses
  • premises providing personal care and beauty treatments (hair salons, barbers, nail salons, massage centres, tattoo and piercing parlours)
  • premises providing veterinary services
  • visitor attractions and entertainment venues (museums, galleries, cinemas, theatres, concert halls, cultural and heritage sites, aquariums, indoor zoos and visitor farms, bingo halls, amusement arcades, adventure activity centres, indoor sports stadiums, funfairs, theme parks, casinos, skating rinks, bowling alleys, indoor play areas including soft-play areas)
  • libraries and public reading rooms
  • places of worship
  • funeral service providers (funeral homes, crematoria and burial ground chapels)
  • community centres, youth centres and social clubs
  • exhibition halls and conference centres
  • public areas in hotels and hostels
  • storage and distribution facilities

You are expected to wear a face covering before entering any of these settings and must keep it on until you leave unless there is a reasonable excuse for removing it. More detailed advice on the application of these requirements in different settings can be found in the government’s guidance for working safely.

https://g.page/needahairmakeover

You should also wear a face covering in indoor places not listed here where social distancing may be difficult and where you will come into contact with people you do not normally meet.

Face coverings are needed in NHS settings, including hospitals and primary or community care settings, such as GP surgeries. They are also advised to be worn in care homes.

The Department for Education (DfE) has updated its guidance on the use of face coverings for schools and other education institutions that teach people in years 7 and above in England.

Enforcement measures for failing to comply with this law

Premises where face coverings are required should take reasonable steps to promote compliance with the law.

The police can take measures if members of the public do not comply with this law without a valid exemption and transport operators can deny access to their public transport services if a passenger is not wearing a face covering, or direct them to wear one or leave a service.

If necessary, the police and Transport for London (TfL) officers have enforcement powers including issuing fines. From 24 September this will be £200 (reduced to £100 if paid within 14 days) for the first offence.

Repeat offenders receiving fines on public transport or in an indoor setting will have their fines doubled at each offence.

After the first offence, there will be no discount. For example, receiving a second fine will amount to £400 and a third fine will be £800, up to a maximum value of £6,400.

Let’s help keep each other safe