We can all agree tht social media plays an important part in sharing your message, services or products. But how do you start tracking what you have posted and how can it help your business, product or brand. I was researching this and have the following this to share with you.
It is important to set up a social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place.
Why Use Trackable Sharing Buttons
Not all sharing buttons are created equal, which is why you should pick sharing buttons that will give you a good signal of what’s going on in your site. You may see some insight in your analytics that tell you people visited your site, and some of them were from social. But to really know how and where your community is sharing your content, your sharing buttons should tell you.
2) Choose the social network you want people to share your content on.
3) Fill in the blanks.
4) Download a social button icon.
5) Make the icons clickable using your share link.
By using the right sharing buttons to help you see which social network is most popular among your audience, you’re going to understand your community better. Who knows? There may be a strong niche community reading your content in a social network you’re not actively engaging. These are a community manager’s dream gems to find!
Why Use Trackable Follow Buttons
Do you know, off the top of your head, how many social followers your site got for you this week? If your follow buttons were trackable, you’d be able to get this number without much digging in your analytics. And wouldn’t it rock to be able to tell your teammates you know that most of your Instagram followers came from your site? (This happened to us, actually!) As a community manager, this is the type of understanding that’ll open your eyes into exactly how your audience is engaging with your content. Discover which social networks your audience is most engaged with, and how your site is helping you drive engagement off your domain with trackable follow buttons.
Why Us Trackable Chatbots
Don’t lift a finger and still deal with your enquiries 24/7
The next big thing to hit SME’s is Chatbots Using Artificial Intelegence. The number 1 complaint about launching and running a online business or attracting responses to a posting is generating enough enquiries to make a sale or even responding to all the enquiries within 24 hours.!
Chatbots can assist you and there is “No Need To Lift a Finger Because some of the Proven System Will Do The Work And Get You More Leads!” The data coming out now is that more and more people are moving to online communications and shows that you need to start leveraging Chatbots to streamline customer communications, problem solving and sales. Individuals are using messaging Chatbots for many different reasons. However, the key things your customers want from any communication is quick response, help with there enquiry, ability to make appointments or make a purchase or have a problem attended to quickly.
You can automatically generate unique hashes appended to all of your site’s pages to help you generate unique links that you can then use to push to social. Address bar sharing adds a unique set of characters to the very end of your URL that will make that URL unique. (And don’t worry, this will not negatively affect your SEO.)
The reason you’ll want to do this is if you’re trying to monitor how the same content performs on different social networks, and which messaging performed best on the same topic.
There’s nothing more frustrating than spending so much time creating awesome content, and having tons of Tweets, tiktok and instagram out there to drive traffic to your pages, and then not being able to tell which phrasing or timing actually worked best.
Go beyond the pageviews and visits by making all your site’s URLs generate uniquely. You’ll then even be able to catch where a big segment of your traffic came from.
How to embed a tweet using the Twitter website
Open Twitter in a web browser, log in if necessary, and find the tweet you want to embed.
Click the three dots at the top right of the tweet.
In the dropdown menu, choose “Embed Tweet.”
The Twitter Publish page should appear. …
When you’re done, click “Update.”
How to embed a tweet on a website using Twitter’s embed tool
Why Use Analytics
Tying all of that data together into an easy-to-read dashboard is usually the hardest part of a community manager’s job, but lucky for you, AddThis’ dashboard pulls all of this information for you in one place.
The dashboard lays out in crisp and clear graphics how all of your audience members engaged with your site, which tools they used to engage, and which content they liked the most.
Know exactly which social network is growing the most from your site, and which is being shared to the most. Know all this by just scanning your dashboard (without drowning in search queries and exported spreadsheets).
Did you know that Sales of beauty products in Britain have outstripped France and now exceed £4 billion. And the British love of luxury and everyday hair and beauty including personal care products shows no signs of receding. Meanwhile, the industry is quick to innovate, including forthcoming hair, hair extensions and personal care product ranges covering “active beauty” and “active hair” tied into the huge health and well-being market, the rise of synthetic heat tollerant hair that feels and looks like real hair, temperature and water-activated products, water repellant and high gloss hair products and even personalised beauty regimes linked to DNA analysis.
Hair & Beauty Franchise Ideas
Having the backing of a franchiser in the hair and beauty industry can be vital, as you are guaranteed well-known and trusted procedures, products, and you can tap into a wealth of business and product support, plus training and marketing services.
Thanks to the power of the internet, opening your own salon is no longer a lonely standalone task. A new breed of entrepreneurs has risen up and is taking the Hair & beauty industry by storm. They supply a growing range of specialist services and products often promoted via social media and video blogs.
There is also a thriving marketplace for, specialists who are looking to set up their own Hair Extensions & Hairloss business.
You’ll find a massive opportunity at Need A Hair Makeover Franchise!
For many people in Britain and throughout Europe, hair loss, thin hair and damaged hair is a major problem. You can help them to get all the help that they need for a full-on hair makeover with the simplest of solutions.
With the help of our franchise set-up, you can:
* Duplicate a real, genuine business that allows you to help others.
* Set up a business that consistently provides an impressive return on investment.
* Put together a business that helps you assist real people with genuine needs.
* Develop a meaningful career path for yourself that has rewards for years to come.
* Impressive returns on your investment
From ordinary hair to Specialist Hair Services
Checkout our their Franchise Opportunity which includes Business Plan, Raising Finance, Training and launching your businness with full support.
Find out if you could secure your area today. Request a brochure or Click to have a chat http://bit.ly/3jYM20b
Need a Hair Makeover Hair Extensions & Hair loss Specialist Salon received the ‘Best Salon for Hair Extensions’ and ‘Creative Image of the Year’ 2020′ at the Salon Awards.
Diane Shawe Signature & Celebrity Hair Extension Specialist and owner of Need a Hair Makeover Hair Extensions & Hair loss Specialist Salons was launched 4 years ago to help people with Hair Challenges by disguising thin hair, damaged hair, hereditary problems or bald patches caused by chemicals, alopecia illness or medical treatment.
Diane has trained over 4000 students worldwide through her Hair Extensions Training Academy since 2005 and is also the author of ‘Getting Started in the Hair Extensions Business’ and ‘How hair Extensions are Sourced, treated and Graded’ Her goal was always to launch a franchise business model and made the first stages of this by and selling her first Franchise just before the Covid 19 lockdown in March 2020 and has been patiently waiting to get things back on track.
Diane’s initial excitement in selling her first franchise turned out to be a long drawn out waiting game but she still held out hope that both her and the franchisee would come out the other end unscathed, safe and still excited
Diane said: “We really do consider ourselves to be not only the best Hair Extensions and Hair loss Salon in the West Midlands but one of the best business opportunity for anyone wanting to open a specialist salon with impressive returns!
She goes on further to say “Just being a finalist would have been a massive achievement, but to win two awards was amazing considering the year we have had!” about the awards she goes on further to say that “Usually, we would be invited to an awards ceremony for the announcement od the winners, but it was 2020 style – Champagne, pyjamas and Zoom!”
Diane said “No matter who you are, your background, culture, age or gender, when you have problems with your hair, you want a non invasive quick solution to the problem, even those who just simple want a makeover for a wedding, special occasion, work or for personal reasons”
Need a Hair Makeover Hair Extension & Hair loss Specialist Salon became finalist in three categories
a) Best Customer Experience b) Best Salon West Midlands and c) Best Hair Extensions Salon and Winners in two categories’ a) Best Hair extension Salon and b) Creative Image of the Year by Diane Shawe
They had to submit an essay, pictures, and videos, highlighting how their business was different to others in the county, to a panel of four judges.
“We are so proud to receive this award after months of uncertainty. Hopefully it will be one of many!”
Diane Shawe Signature & Celebrity Hair Extension Specialist and owner of Need a Hair Makeover Hair Extensions & Hair loss Specialist Salons was launched 4 years ago to help people with Hair Challenges by disguising thin hair, damaged hair, hereditary problems or bald patches caused by chemicals, alopecia illness or medical treatment.
About Need a Hair Makeover (NAHM Specialist Salon Franchise ltd) Would you like to own your own Hair Extensions & Hair loss Business?
Then you’ll find a massive opportunity here at Need A Hair Makeover & Hair loss Franchise!
Were we will train you, Establish your Outlet, Promote you and Support your Business Enterprise under our Brand. For many people around the world, hair loss, caused by illness, medication or stress, thin or short hair that wont grow, heat or chemically damaged hair is a major problem.
The salons specialise in disguising hair challenges with a variety of non invasive hair makeover solutions for temporary, semi permanent or long term comfort. Diane said “No matter who you are, your background, culture, age or gender, when you have problems with your hair, you want a non invasive quick solution to the problem, even those who just simple want a makeover for a wedding, special occasion, work or for personal reasons”
The main aims of Need a Hair Makeover & Hair loss Specialist Franchise Salons are to deliver the highest quality, the most innovative hair extensions techniques, hair loss treatments and disguises, hair care products and services to the maximum amount of people around the globe in a convenient, consistent, affordable, and enjoyable manner in our stylish salons.
The growing demand for applying bespoke high end human hair extensions and ultra high quality heat resistant synthetic hair and wigs across European Regions have created new opportunities for a new kind of specialist salons.
Good communication actually consists of many different sub-skills, from appropriate patterns of body language and eye contact to the ability to write clear and accurate reports. Accurate listening and the ability to follow instructions are especially important but are often ignored or taken for granted.
Many people simply do not pay close attention to what others communicate and fail to ask follow-up questions to understand fully. As a result, individuals act on their own inaccurate assumptions and create inefficiencies and frustrations at work. If you can really listen, your work will be a cut above many of your peers.
• Active Listening
• Oral Communication
• Written Communication
• Ability to Follow Instructions
• Attention to Detail
• Nonverbal Communication
Goal-Setting and Planning
Anybody can wish for something to happen, but to accomplish anything (except by accident), you have to make a plan—which surprisingly few people know how to do. Planning requires setting concrete goals, identifying workable action steps, and making a commitment to see the plan through.
• Organisational Skills
• Time Management
• Critical Thinking
• Logical Thinking
• Analytical Skills
Being an empathetic individual comes naturally to some, but is less natural to others. Behaving with empathy is more than feeling bad for someone who’s sad, or sharing in someone else’s joy. It means being able to step into someone else’s world to understand not just what their point of view is, but also to understand why they have that point of view.
• People Skills
• Emotional Intelligence
More Behavioral Skills
Here is a list of more behavioral skills. Required skills will vary based on the job for which you’re applying, so also review our list of skills listed by job and type of skill.
• Asking Questions
• Conceptual Thinking
• Creative Thinking
• Customer Service
• Decision Making
• Gathering Information
• Problem Management
• Problem Solving
• Strategic Planning
• Stress Management
Conversational Marketing A.I technology for SME’s is here
Get ready to start finding out about this groundbreaking virtual tool called “Conversational Marketing Chatbot” using artificial intelligence. Findout how to skyrocket your sales, deal with your enquiries online 24/7 without lifting a finger! https://bit.ly/2OUgM7p
Get ready to start finding out about this groundbreaking virtual tool called “Conversational Marketing Chatbot” using #artificialintelligence! Find out how to #skyrocket your #business #sales, deal with your enquiries online 24/7 without lifting a finger!
A quick question for you, would you love to be able to employ a full time sales and marketing person to take your website enquiries in real time, take your sales to whole new levels but simply can’t justify the spend?
Are you thinking about or have tried all the popular methods like facebook, Instagram youtube, search engine optimisation with unimpressive results?
What if there was another yet affordable way to skyrocket your sales!
#artificialintelligencemarketing is here to Stay, It’s Grown up, It’s Powerful and Asynchronous but, How Do You Utilise it in Your #Business or #Organisation?
Study the ways in which a chatbot could help your business:
➢ Qualify your website visitors and direct them to what they want ➢ Increase your website or social media conversions ➢ Build a bigger email subscriber list ➢ Collect valuable feedback data to improve visitor experience ➢ Give them quick answer to questions ➢ A more streamlined buying experience ➢ Resolve complaint or problem in real time ➢ To get a more detailed answer to a query ➢ Link to calenders, videos, courses seamlessley ➢ Reduce your online admin time by 50%
It time for SME’S to activate this must have features to increase sales, provide customer support, build trust, automate booking appointments, taking orders, offering discounts and coupons whilst you collect genuine customer email and phone numbers 24/7 without lifting a finger! Click to see what we mean..
Learn How You Can Respond To Enquiries In Real Time 24/7 Without Lifting A Finger and Never Lose A #Online Enquiry Or #Sales Again. This Will Give You The Online Assistant You Have Always Wanted. https://bit.ly/31rc0AC
A lot of people refer to them as Influencers today but here’s a little secret that can help you raise your status or even attract funding to help you successfully grow your business, So what’s the secret? find and leverage mentors and advisors.
You might think this is odd and not doable, but think about it, this is a win win senerio.
So, who or what are advisors?
Advisors are successful people that you respect and that agree to help your company. Advisors are generally successful and/or retired executives, business owners, service providers, professors, or others that could help your business.
Advisors generally will not cost you any money (you don’t pay them), although I do recommend giving them stock options to incentivise them to contribute as much as possible. But one of the benefits to them is that they also need referrals and new clients.
Getting advisors is not a requirement for raising money, but they have multiple benefits as follows:
Practice: if you can’t successfully pitch an advisor to invest time in your business, then you’re not going to successfully pitch anyone to invest money in your business. So, practice your pitch on prospective advisors first, and use that practice to perfect it.
Connectionsto capital and more: as successful individuals, advisors often have the ability to invest directly in your company; and/or they tend to have large, high quality networks of individuals they can introduce you to. Likewise the right mentors and advisors can connect you with key strategic partners, employees and customers.
Credibility: having quality advisors gives your company instant credibility in the eyes of investors, partners, customers, etc., can build enormous credibility.
Operational success: Having Advisors with whom you can discuss key business matters as you grow your venture will help ensure you make the right decisions, particularly if they have encountered and dealt with the same challenges already in their careers.
Business Planning & Finance
We assist startups or established businesses to generate a business plan and projections. We then help them to raise any finaces to help setup or expand their business.
When it comes to success, are you stuck in the same cycle, or are you ready to move beyond? Are you ready to move forward – not just a step or two, but a whole level?
Are you ready to leap into a new existence of achievement and power and if so, what does that look like?
Are you ready to leave your old life behind and move right into the life you deserve and if so what would your life looked like?
But if you were so ready, wouldn’t you be there already? Maybe. Maybe not.
Maybe, as much as you long for this dream world, you are also a little scared, a little nervous, or a little hesitant, you might also be exhausted.
Maybe as much as you say you’re ready, you’re blocking your own way. The good news is, if you’re your own worst enemy, then the only thing standing between you and the life you’ve always imagined is… you!
And once you recognise the issues that are holding you back, you can address them, one at a time. That’s what I hope to help you do in this short blog. I’ll discuss some of the main ways you can achieve lasting change and progress towards your dreams. It won’t be easy, but it’ll be life-changing – if you are willing to do the work.
“Up” Your Deserve Level We can only achieve as much as we think we can. Try this little exercise: Stand up and extend your arms out on both sides of your body. Close your eyes and, turning at the waist, see how far you can twist to one side without causing yourself bodily harm. Open your eyes and make a mental note of where you are pointing behind you. Now, close your eyes and imagine yourself going a little farther. Ready, twist! Open your eyes and see if you surpassed your previous point. If you’re like most people, you did!
Why didn’t you go further the first time? For the simple reason that you didn’t think you could. Once you imagined yourself going further, you did. It’s not very complicated!
If you allow others or your mental beliefs to impose limits on your physical stretching, it makes sense that you’lle limit your mental and spiritual achievement, too. So, you need to ask yourself what limits you’re putting on your: …dreams.
Are you dreaming big enough?
…income potential. Are you unnecessarily or purposely limiting your income or salary? …relationships. Do you doubt what you can achieve or deserve in your friendships and family life? …physical health.
Are you accepting less or making excuses other than the best because you think you’re too old or too outof shape?
The first step to changing your boundaries is to “up” your deserve level.
Here are three things that block you from accepting that you deserve the best:
Envy is the result of a scarcity or lack mindset. You think that if someone else gets something – a great job, a new car, a book deal – that you can’t have it, too.
That is not the way the universe works. Just because someone else gets something doesn’t mean no one else can’t as well. even Angelina Jones has been married more than once! Realise that whatever anyone else in this world has – from a great career to a great family to a great body – you can have it, too.
Use their example to inspire, rather than depress you.
Fear is one of the greatest demotivators. It’s hard to feel limitless and powerful when you’re shaking in your shoes! It’s natural to feel scared of breaking outside your normal boundaries, but remind yourself that all growth takes place outside your comfort zone.
To grow, you must push your own limits, by definition. get comfortable with discomfort – see it as a sign of growth, much like aching muscles indicate you worked out hard and are getting stronger and leaner.
We tend to get used to where we are and decide that it’s good enough because we don’t really want to have to work harder. Time for a harsh truth: There are different types of laziness such as mental, emotional, physical and spiritual liziness.
If you want an extraordinary life, you’re going to have to go to some out-of-the-ordinary measures. That means pushing yourself, challenging yourself, coaching yourself, whatever it takes to motivate you to move beyond “average.” Not that there is anything wrong with average.
Moving upward and onward starts with believing you deserve to have more and be more. It’s essential to own your dreams – and dream big, But it’s also imperative to live in the now and appreciate each experience, each gift and your blessings.
Allow No Excuses
In the immortal words of one of the greatest philosophers of our generation:
Do or Do Not: There is no Try.
Your body doesn’t care that you were going to eat the right foods and go to the gym, but it was your birthday.
Your social media agent doesn’t care that you were going to finish that last chapter, but you was just too exhausted.
You do it, or you don’t. There are no points to trying. Once you accept that, you can move out of the victim mentality you begin to realise that it really is all up to you!
The other thing you can be sure of is that 99.9 percent of people don’t really care if you succeed or not.
Whether you finish your novel, run the triathlon, start your business or your still holding onto a grudge – they’re going on about their life, without much regard to you and your goals.
It’s All up to you
What it really comes down to is that it’s all up to you, and it’s all about you. That’s a little scary, but it’s also very empowering. That means once you make up your mind, no one can hold you back.
I was five years old when I first heard the phrase or taunt ‘Blacky’ I had played with all my neighbours on the street and in the garden when I was little, looking back my neighbours were black, white and asians. We use to love playing tick. My mum picked me up from my new infant school and I asked her what was a blacky.
She politely asked me were I had heard the phrase and I told her some kids were calling us it at school. She said to take no notice and focus on learning and doing as the teacher said. So I did, but for the next 7 years I could now describe all the various ways I was racially profiled, abused and taunted by both teachers and my classmates without realising it back then. I can now on reflection ask ‘How did that white young child understand to start calling me blacky when I didn’t even know they were white or indeed that I was black? I just saw Jane who was my best friend, she had freckles and ginger hair.
In view of this whilst conducting my mini research for this article, I began to understand that simply making throw away statements as to what racism is and peoples assertion that it may or may not be stamped out was coming from a place of pain, helplessness, denial or plain historical orchestrated planning.
One thing we can all agree on is that racism is alive, it is fed, it has been modernised, debated clinically, psychologically, intellectually, emotionally from generation to generaion.
Contrary to a dictionary definition, racism, as defined in social science research and theory, is about much more than race-based prejudice—it exists when an imbalance in power and social status is generated by how we understand and act upon race.
The UN does not define “racism”; however, it does define “racial discrimination”. According to the 1965 UN International Convention on the Elimination of All Forms of Racial Discrimination
The term “racial discrimination” shall mean any distinction, exclusion, restriction, or preference based on race, colour, descent, or national or ethnic origin that has the purpose or effect of nullifying or impairing the recognition, enjoyment or exercise, on an equal footing, of human rights and fundamental freedoms in the political, economic, social, cultural or any other field of public life.
UN Racial Discrimination 1965
Racism exists when ideas and assumptions about racial categories are used to justify and reproduce a racial hierarchy and racially structured society that unjustly limits access to resources, rights, and privileges on the basis of race. Racism also occurs when this kind of unjust social structure is produced by the failure to account for race and its historical and contemporary roles in society.
So with this in mind, when the slogan ‘Black lives Matter’ descended into competing factions like ‘Blue lives Matter’ or ‘All lives Matter’ I became a little confused as to why visually seeing a unarmed, handcuffed man’s life being snuffed out in broad daylight by an appointed officer sworn in to defend all people, along with insurmountable evidence going back hundreds of years starting from yesterday could then generate competitive slogans in retaliation to minimise what we all saw and witnessed as being equal to everything else?
I then discovered that racism in itself is not a simplified one paragraph statement in a dictonary, it’s not about setting up a Diversity department with one member of staff having no power to affect real change from the board of dircectors, investors, recruitment and legislation.
From Race transitioning into racism, oppression, cruelty and suppression this little child has grown up to be a sophisticated adept monster.
So began my education into the 7 forms of Racism which I have best summarised below (reminds me of the 7 deadly sins)
The 7 Forms of Racism
Racism takes seven main forms, according to social science. Rarely does any one exist on its own. Instead, racism typically operates as a combination of at least two forms working together, simultaneously. Independently and together, these seven forms of racism work to reproduce racist ideas, racist interactions and behavior, racist practices and policies, and an overall racist social structure.
Depictions of racial stereotypes are common in popular culture and media, like the historical tendency to cast people of color as criminals and as victims of crime rather than in other roles, or as background characters rather than as leads in film and television. Also common are racial caricatures that are racist in their representations, like “mascots” for instance or the “Angry Black Women” for instance.
The power of representational racism—or racism expressed in how racial groups are represented within popular culture—is that it encapsulates a whole range of racist ideas that imply inferiority, and often stupidity and untrustworthiness, in images that circulate society and permeate our culture. While those not directly harmed by representational racism might not take it seriously, the presence of such images and our interaction with them on a near-constant basis helps to keep alive the racist ideas attached to them.
Ideology is a word that sociologists use to refer to the world views, beliefs, and common sense ways of thinking that are normal in a society or culture. So, ideological racism is a kind of racism that colors and manifests in those things. It refers to world views, beliefs, and common sense ideas that are rooted in racial stereotypes and biases. A troubling example is the fact that many people in American society, regardless of their race, believe that white and light skinned people are more intelligent than dark-skinned people and superior in a variety of other ways.
Historically, this particular form of ideological racism supported and justified the building of European colonial empires and U.S. imperialism through the unjust acquisition of land, people, and resources around the world. Today, some common ideological forms of racism include the belief that Black women are sexually promiscuous, that Latina women are “fiery” or “hot-tempered,” and that black men and boys are criminally oriented. This form of racism has a negative impact on people of color as a whole because it works to deny them access to and/or success within education and the professional world, and subjects them to heightened police surveillance, harassment, and violence, among other negative outcomes.
Racism is often expressed linguistically, in the “discourse” we use to talk about the world and people in it. This kind of racism is expressed as racial slurs and hate speech, but also as code words that have racialised meanings embedded in them, like “ghetto,” “thug,” or “gangsta.” Just as representational racism communicates racist ideas through images, discursive racism communicates them through the actual words we use to describe people and places. Using words that rely on stereotypical racial differences to communicate explicit or implicit hierarchies perpetuates the racist inequalities that exist in society.
Some Comedians often paint a picture to a wide audience. Study has shown that storytelling can form the most embedded images into the subconscious mind, wrap that into laughter another very powerful emotional tool to stimulate memory and feeling, it is easy to see that monkey joke being repeated time and time again for instance. It is viewed as harmless by the presenter because it was packaged as a joke by a well known commedian.
Racism often takes an interactional form, which means it is expressed in how we interact with each other. For example, a white or Asian woman walking on a sidewalk may cross the street to avoid passing closely by a black or Latino man because she is implicitly biased to see these men as potential threats. When a person of color is verbally or physically assaulted because of their race, this is interactional racism. When a neighbor calls the police to report a break-in because they do not recognise their black neighbour, or when someone automatically assumes that a person of color is a low-level employee or an assistant, though they might be a manager, executive, or owner of a business, this is interactional racism.
Hate crimes are the most extreme manifestation of this form of racism. Interactional racism causes stress, anxiety, and emotional and physical harm to people of color on a daily basis.
Racism takes institutional form in the ways that policies and laws are crafted and put into practice through society’s institutions, such as the decades-long set of policing and legal policies known as “The War on Drugs,” which has disproportionately targeted neighborhoods and communities that are composed predominantly of people of color. Other examples include Stop-N-Frisk policy that overwhelmingly targets black and Latino males, the practice among real estate agents and mortgage lenders of not allowing people of color to own property in certain neighborhoods and that force them to accept less desirable mortgage rates, and clerks and judges automatically assuming that the presence of a black person in court must be a defendant and not a solicitor or barrister. (recently reported)
Institutional racism preserves and fuels the racial gaps in wealth, education, and social status, and serves to perpetuate white supremacy and privilege.
Structural racism refers to the ongoing, historical, and long-term reproduction of the racialised structure of our society through a combination of all of the above forms. Structural racism manifests in widespread racial segregation and stratification on the basis of education, income, and wealth, the recurrent displacement of people of color from neighborhoods that go through processes of gentrification, and the overwhelming burden of environmental pollution borne by people of colour given its proximity to their communities. Structural racism results in large-scale, society-wide inequalities on the basis of race.
We can see this when local areas that have enjoyed house prices being maintained and an assumption made that having ethnic people move into the area automatically result in house prices going down. But on the other hand a run down area could be rejuvenated automatically as soon as white people move in forcing residents who have been deprived for years to move out.
Many sociologists describe racism in the U.S. and U.K as “systemic” because the country was founded on slavery and racist beliefs that created racist policies and practices, and because that legacy lives today (more so in the U.S) in the racism that courses throughout the entirety of our social system. This means that racism was built into the very foundation of that society, and because of this, it has influenced the development of social institutions, laws, policies, beliefs, media representations, and behaviors and interactions, among many other things. By this definition, the system itself is racist, so effectively addressing racism requires a system-wide approach that leaves nothing unexamined.
But here is the cunnundrum, when what is seen as the norm to white people who have only known to do what they have been doing all along, when they believe their model is already superior and any alternate model from which to compare in order to modify would diminish their position, I would go as far as to say it would be like asking a fish to fly when its only experience has been to swim in water. The fish could end up experiencing stress and trauma or even fear. All of these emotions have a reactionary response, not dissimilar to the person being continuously discriminated against as described above.
Here me out here… However according to Darwin’s Theory of Evolution man evolved from fish and became acquainted to both Land, Sea, Air and Fire. An intelligence beyond all other creatures on earth. All around the world we can now see evidence of what man can create and sadly what he can destroy.
Sociologists observe a variety of styles or types of racism within these seven different forms. Some may be overtly racist, like the use of racial slurs or hate speech, which some people have identified and tried to be political correct whilst others use it to hurt and hammer home their pain, fright or anger.
There are some policies that intentionally discriminate against people on the basis of race. Others may be covert, (but isnt the act of covert implying complicitness?) kept to oneself, hidden from public view, or obscured by color-blind policies that purport to be race-neutral, though they have racist impacts.
While something may not appear obviously racist at first glance, it may, in fact, prove to be racist when one examines the implications of it through a sociological lens or the feedback and complaints presented by the reciepients. If it relies on stereotypical notions of race and reproduces a racially structured society, then it is racist.
Due to the sensitive nature of race as a topic of conversation some have come to think that simply noticing race, or identifying or describing someone using race, is racist. Sociologists do not agree with this. In fact, many sociologists, race scholars, and anti-racist activists emphasise the importance of recognising and accounting for race and racism as necessary in the pursuit of social, economic, and political justice. (We must however agree that the earth contains different races and that will not change unless we destroy ourselves)
Both sides of the isle often digs in because they are operating from fear. We see the oppressor become more erratic and seek to use the legal system, government, army or commercial power to justify and repackage their unfair practices whilst crushing modernisation and equality by all means necessary using disinformation to divide and sow mistrust.
What are we evolving into? Is it so painful and unjust to want to see the whole world share in our further evolution economically, geographically, socially, environmentally, policically or religiously?
With over 7 billion consumers on this planet perhaps to be serviced by almost 2 billion suppliers, designers, developers, farmers, educationalist and health specialist the list goes on why does a few elite societies prefer to move us towards destruction because they are apposed to equality and human dignity?
We have the luxury of history, it has shown us time and time again the fall of hugh empires imploding because the rulers have abused their fellow man, become corrupt, greedy, uncaring and cruel. Surely we can do better and not repeat history.
So if both parties are blinded by the ‘I lose you gain’ principles one has to ask, is Racism taught and if so who is doing the teaching?
The definition of insanity is doing the same thing over and over again and expecting a different result
So where do we go from here? There are two side to every coin, one side could not exist without the other. What I find troubling is there are some people who want to do the same thing over and over again to achieve exactly the same result as before. A chilling thought.
It’s hard to be excited when talking about today’s coronavirus pandemic, when millions of people have been infected.
However, various research around the UK like GoDaddy shows the coronavirus pandemic has been a massive boon to entrepreneurship. And this could help our economy both recover and thrive for years to come.
But while jobs have suffered, new micro business startups have skyrocketed.
The government commendably offered a number of startups and etablished busiesses a lifeline at the peak of the crisis, but despite the slowly improving funding picture, we are now starting to see the pent-up effect of the pandemic on UK businesses.
Government support has artificially kept companies afloat and delayed the true impact. but with the second lockdown to non essential businesses we are only now starting to see more severe damage to UK businesses that could puts the survival of an entire bricks and mortar business generation of innovative companies at risk.
Will the Start Up Trends in 2020 continue through 2021?
A survey of 1,000 GoDaddy customers found 15 per cent of new UK entrepreneurs had made the leap due to job loss or furlough
UK workers have been turning to starting their own companies in unprecedented numbers as fears over job security have spurred a new wave of entrepreneurs.
The “State of the Nation” review, compiled by the group GoDaddy, showed there had been a 14 per cent increase in micro-businesses, start-ups with nine or fewer employees. They have experienced a 62 per cent increase in new UK customers and this is only one domain provider.
How many people actually have any desire at all to become the start ups of tomorrow?
There are, on average, 18,100 searches per month in Google UK for “how to start a business” based on data from kwfinder.com
This has surged in recent months with Google Trends predicting that January 2020 will demonstrate the highest number of searches since records began in 2004 for this query in the UK (by quite some way)
So what’s are we witnessing happening?
We are witnessing a few interesting events. “First, we are seeing unemployed workers starting their own businesses. Realising they need to be responsible for their own financial destinies, these micro entrepreneurs are opting out of the traditional workforce to start their own companies. Secondly, we are seeing virtual employees launching their own businesses.”
With 96 per cent of all UK enterprises identified as “micro-businesses” this sector could play a key role supporting an economic recovery.
With regards to the latter trend, Diane says “I think the mindset for many has become ‘if I’m going to ditch the office, why not ditch the boss too?” And many new work-from-home employees have now gained one to three hours per day as their commutes have been eliminated. Some have been using this time to develop their business plans and launch their own online companies.”
The GoDaddy Figures also revealed encouraging levels of confidence and resilience – 85 per cent were confident that their businesses would continue, with third of these expecting their businesses to thrive.
This was supported by 70 per cent who believed their businesses would recover fully within 12 months.
This was despite 38 per cent of the UK’s smallest businesses being forced to close on temporarily, and almost three-quarters having lost revenue (72 per cent), due to Covid-19 restrictions.
Micro-businesses also still planned to keep up business spending, with 29 per cent confirming that they would continue to invest in their ventures and one in 10 planning to invest more in the companies over the next three to five years
“Government initiatives alone are not sufficient to support startups most in need of funding and cashflow in the current economic climate. It’s possibly the growth of micro businesses that will provide the innovation and jobs that will drive the UK’s economic recovery, and they need urgent support.”
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About Diane Shawe
Diane Shawe is author of several books on Amazon and Google Books.
The traditional belief that we must prepare ourselves to be ‘employable’ is under threat. The counter argument encourages us to ‘gear up’ for earning our own money, rather than seeing income as someone else’s responsibility. Get your copy today. http://amzn.to/3945Njd