For a growing number of UK shoppers, the difference between off-line and on-line shopping will be no line at all.
What does this mean for retailers, sole traders, enterprise business and the retail sector?
Come join us at this free event when you will be able to listen, learn and ask.
With an inundation of new smart phone apps these hand held shopping tools are redefining the shopping experience and blurring the distinction between the in-store experience and the virtual world of information now available in the palm of your hand.
Advances in location-based technology, price-comparison apps, bar-code scanning apps and social-networking tools have turned the mobile device into a real-time third channel of commerce, empowering consumers while challenging retailers to rethink the way they do business.
The appetite for new apps seems voracious. A recent survey by comparison-shopping site PriceGrabber revealed that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season.
Around 4.2m of us in the UK are already using our mobiles to access the internet and browse retailer’s eCommerce sites.
This event will look at the pros of cons about introducing a apps into your business and all the pointers one should consider. Specialist speaks will be available to give you golden nugget advise.
Introducing our Panellist Speakers
Topic: Why Access & Apps go together
Partially sighted as a result of optic atrophy, Cllr Lamont is a seasoned campaigner on behalf of the blind and partially sighted. As a trustee of the charity BlindArt he has worked to remove barriers to the visual arts for all, inclusive of visually impaired people.
Andrew is currently the Access Consultant for i-send proximity and plays an important role in advising local authorities and Town Centre’s on managing the implimentation of Access.
Andrew is concerned about the new technolgy and feels that Apps and the new type of Smartphones should take into consideration access for over 2 million people throughout the UK
Diane Shawe Author of ‘How to Cyber kiss your business to Success’
Topic: Discovering the Pros & Cons for implementing Apps into your business
Project Director for i-send proximity, Diane has over 16 years experience in the Telecoms Fibre Optic and Microwave technology. Smartcard and internet audience measurement solutions.
Diane is often a guest speaker and training in business development and is currently working on several City and Town Centre Projects who want to build a PWAN Bluetooth Broadcasting Network.
The world of promoting your business has pivoted in a way that could leave a lot of businesses behind if they don’t implement a structured apps program.
Abul Hussain Author of Grow your business with Internet Marketing
Topic: Why SEO don’t work so for some businesses
A Managing Partner at the Middle Man Marketing Group, Abul is an experienced marketing consultant, who consults with the marketing departments of many FTSE 100 companies.
His specialities include SEO, Pay Per Click Marketing, Social Media Marketing, amongst other marketing areas.
He often is a guest speaker at business association events and a guest author around the marketing blogosphere.
Abul will discuss the importance of implementing certain strategies to insure that localised and regionalised businesses can make better use of the SEO online strategy.