Knowing where you can get your leads from is important to help streamline new enquiries each week. This allows you to plan your search mission properly, giving you better results. Sometimes we can focus too much on social media and get very little quality response from people who want to spend money instead of just clicking the like button.
So lets take a look at 10 sources, some of which you might be already familiar with, but when you combine them it can be a powerful source of new leads each month, It also helps with your search engine optimisation.
- Your Social Circle
One of the easiest sources of leads is your own friends and family. Get them to know about your business and your products. Even if they are not interested, they are more likely to introduce someone who might be interested in your products to you. Obtain support from your friends and family while not sounding too pushy or too desperate. You could also offer an incentive such as a free treatment or discount the next time they use or buy your services.
- Networking events and associations
Most people don’t spend any time being present at their college’s or university’s alumni events and interact with other participants. Exchange business cards and explore each other’s interests. Invite them to visit your websites or link in with you at your social media links and keep in touch with those who might be interested in your products after the event by sending them emails. Depending on the type of business you are in, you might want to consider joining the trade associations (e.g. Federation of Small Business Owners) to meet more like-minded people who could also offer you leads. Don’t forget that you can also offer them referrals also.
- Advertising in online blogs and newsletters
Putting classified ads on newspaper is a conventional source of leads and we know a lot of people don’t buy newspapers anymore, but you could also advertise in email newsletters or other people’s blogs. In your advertisement, use a compelling headline, make an irresistible offer as well as a direct way to contact you.
- Online marketing.
Having a website which contains information about your products and services can generate leads. Having your own blog is a good idea. Do ride on the popularity of social network such as Facebook Instagram and Twitter. Update your website and social media frequently to show that you are excited about your products. Post up interesting news or comments to communicate with your followers.
- Referral
Referral marketing is one of the most cost-effective and the referral-generated client also tend to be more loyal and profitable. Develop a referral system where you reward your customers with incentive or additional products with every referral. There are lots of voucher and coupon website online where you can add your own offers.
- Purchasing leads
During the start of your business, you can purchase leads from lead vendors. The best type of leads to get are those that contain email addresses. If you have a blog account you can then registered your leads and post blogs, useful information to them and give them the opportunity to opt in or out of your list.
- Joint venture
Another quick way to obtain leads is by creating a symbiotic partnership with other internet marketers, i.e. you help them earn money while they become your source of leads. You could do something as simple as swapping links on your website. Remember that if you have a lot of followers, this could be very enticing to potential partners.
- Business Directories
Specialist business directories is also worth registering with. Some of them are fr If you can show up in more search engine searches on different site. Directories are often very well optimised and if your registered in them then there is a better chance of you finding new leads.
- Youtube Channel
Youtube is the second largest search engine in the world. Uploading a video which could deal with topics such as ‘How to’ or ‘Latest Trends’ could become very popular in your region. Make sure you use the description box effectively. Just test it, put in a search terms in Google and see which videos come up.
- Google Business Page
This is a free service, you register your business, they send you a postcard with a code to verify your business, you post updates, videos, pictures, blogs a very effective tool.
Secrets to Attracting Leads & Keeping Them
Many times the biggest headache for businesses has nothing to do with the products or the services offered, but due to the lack of leads and the inability to convert them. Why is it that some businesses not only can generate hundreds of leads daily but also get to retain them for years? What are their secrets?
- Keep in touch with your leads
It is a must to let your leads know that you still exist. Update your leads on what you are up to lately and what is your next plan. You can also offer a preview to your next products. Do this by posting blog articles or through social networking sites such as Twitter and Facebook. In essence this is to keep your leads hyped up about your business while you are preparing your next product / project for launch. Call or email your leads every 2 – 3 months so that you and your business stay fresh in their minds.
- Be proactive with your current leads
Listen to the comments and feedback of your leads on your current performance. Engage them in discussions and do something to address their concerns. Make them part of your decision-making process for your next products.
- Make it personal
Your messages and blog articles need to give some personal touches to your leads. Customise your messages and engage their thoughts rather than using generic messages to thank or reply to an issue.
- Offer them something they want
If possible, for free. Find out what kind of information they are looking for and make them available on your website. It is a free yet efficient lead generation tool. If someone reads the content on your website and likes it, they will be likely to give you their contact details in return of more educational material from you. There you go – an extra lead for today! If you really offer good quality materials, chances are they will come back again next time.
- Lead your leads to your leads capture page
This is a simple step yet many people do not do it. You need to keep directing your leads to your leads capture page to obtain their contacts. How? Share your links out – always include it In all your emails, put it on your name cards, etc.
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