Category Archives: diane shawe

Review On The long awaited sequel Coming 2 America has a Shocking Revelation for the New King (Eddie Murphy) of Zamunda

Well we all found out at the same time that he has a Son living in Queens! How and when did that happen?

by Diane Shawe M.Ed

We all loved the original story line in Coming to America when a young Prince from Zumunda Africa crossed the seas to Queens USA to find his true Love, Wife and future Queen.

It was lovely to see most of the original characters like James Earl Jones the King and new ones like Wesley Snipes as General Izzi, funny, intimidating with an over done swagger, Morgan Freeman, En Vogue to Gladys Knight.

Almost distinct to the sequel Coming 2 America we were able to see a lot more of Zamunda, the richness of the costumes, ornate jewellery and the mixed media of metals, shells, furs and silk unconventional placed throughout the movie. Even the royal announcer was back with his strained singing and you could almost smell the rose petals.

The film had a very distinct feel to the original unique masterpieces the back story plot worked almost effortlessly in todays timeline with a flashback clearing up the mystery of this Prince.

The Sequel movie had lots of mixed reviews, this is natural as viewers had 30 years to totally fall in love with the love story a bit like ‘Pretty Women’, no one wants to see a sequel to the Happy Ever After fairy-tale. It’s hard not to compare the two after a 30 years gap!

If you want to take a trip down memory lane, laughter with a bit of ‘tongue and cheek’ script then grab some popcorn, something nice to drink because entertainment is back in town.

Your Guided Meditation Will Be More Successful if You Can Visualise In British Pounds Here’s Why

Guided meditation and affirmations with visualised images are very popular on Youtube.

Visualising in British Pounds will help Your Manifestation

Visualisation activates the creative powers of the subconscious mind, motivating it to work harder at creating solutions. If done correctly some people have noticed new levels of motivation and find themselves doing things that normally they would avoid, but that will take them closer to success.

Visualisation and affirmations can help you to change your beliefsassumptions, and opinions about the most important person in your life — YOU! They allow you to harness the 18 billion brain cells in your brain and get them all working in a singular and purposeful direction.

Click to start Listening to our Guided Money Meditation on Youtube

Your subconscious will become engaged in a process that transforms you forever. This happens intensionally or unintensionally because the subconcious mind absorbs everything every waking and sleeping moments of your life.

The process is invisible and doesn’t take a long time. this is why it is important to put in the time to visualise and affirm by practicing your techniques, surround yourself with positive people, read uplifting books and listen to audio programs that flood your mind with positive, life-affirming messages.

Listen to our video on how a coach could help

Negative Thinking is the Enemy

It is no secret that negative thinking is part of almost everyone’s life.

For some reason, it seems it is easier to think negative thoughts, than to think positive thoughts. The mind and emotions are vast, it is true that people are not taught to think expecially at school, so people tend to flip flop between thoughts and emotions.

Unpleasant situations, problems and difficulties arise in everyone’s lives, and these events cause negative thinking.

Often, people are not very much aware of the thoughts they are thinking, and therefore, get easily immersed with negative thoughts and negative moods when listening to the news or to people talking about their problems.  There is also a tendancy to gossip and gossip is almosy always negative.

It would be a good strategy to avoid negative discussion which can contribute to negative thinking though, in many cases, it is easier said than done.

So for instance when you decide to start some guided meditation there is often 3 choices. a) music only b) verbal affirmations c) visual/images (There is an agruement for silent meditation but this is not guided but may be personally accomplished privately or in a group)

a) Music:  Often people will select a piece of music that either calms them, inspire or motivates them. If the music you come across grates on your nerves then it is unlikely that you will consider listening to it.

b) Verbal Affirmations: Words Matter and if the words you are hearing sound unbelievable then your subconcious mind and your inner self talk will start a negative debate about what you are listening too.  So it is important that the verbal affirmation you select empowers your inner self, does not cause resistance or sounds unachievable.

c) Visual Images: Most of you would have heard the term ‘Create a vision board’ the purpose being to solidify the visual image into your subconcious mind everyday reinforcing your desires, dream or wish to come true. There are lots of Guided meditation videos on Youtube and the stats show that a high percentage of guided money meditations are listened to each day around the world.

Do you need help with getting more appointments or leads?

However if you are british or european and your watching a guided money  meditation in dollars there is instantly a conflict because the image does not fit your currency reality.

You will succeed in neutralising your efforts if you think  positively about your goal for a few minutes, and have doubts or think about them negatively the rest of the day. So it is important to match your money mantra meditation with the currency you predominatly use every day, otherwise this is poor investment of your time, and is one of the main reasons why you are not getting results.

Meaningful Guided Meditation

Guided Meditation, Visualisation and Miracle Tones stimulate positivity which  are essential components to focusing your intentions in a quiet moment to bring about change, bring you clients, bring you business, cashflow and business growth.

No matter your business, startup, not for profit, online business or charity, taking time out to clear your mind and focus on what you want to achieve with a clear vision can be very enlightening.

The brain is still a membrain that needs rest, need oxygen and the right minerals to support it.  There is also lots of evidence to support that certain tones when listened to can stimulate deep into the brain. In this Guided Money Meditation, affirmations are powerful wrapped into the solfeggio tones and biennial beats with wads of british pounds tumbling towards you with a little added surprise.

Start your Guided Money Meditation Right Away

You can watch and listen or just listen to this guided meditation anytime. To help you manifest your goals which will translate into money for your business try this guided money meditation in british pounds for 7 days. Please do not use whilst driving.

We know that most of the UK businesses are gearing up to #OpeningDay this April, A lot of money will be poured into #advertising, its time to gear yourself up to #followup every #Lead automatically without lifting a finger 24/7 

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Improve Yourself and Your Business With ThesesUnbelievably Simple Life Hacks by Diane Shawe

life hacks for business development
Go listen, like and subscribe to our youtube life hack video https://youtu.be/SFSSBOtgflg

These  tips will help you accomplish more for your business an yourself without spending any additional time.

1. Discipline yourself.

Stop Sacrificing What You Want Most For What You Want Right Now.

Stop Making Excuses.

Stop Taking Things Personally.

Exercise.

Eliminate Distractions.

Stop Playing The Victim.

Face Fear.

2. As a business owner, here are some tips to improve yourself as a business owner.

Talk to Employees. …

Listen to Customers. …

Monitor Your Brand. …

Read the News. …

Find Free Ways to Promote.

Focus on commitment, not motivation.

Get your free copy today

3. Ten tips to Achieve Anything You Want in Life

Seek knowledge, not results.

Make the journey fun.

Get rid of stagnating thoughts.

Use your imagination.

Stop being nice to yourself.

Get rid of distractions.

Don’t rely on others.

Plan

Protect yourself from burnout.

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Visit our main website http://www.virtualpersonalservices.come

Virtual Personal Assistance offer a range of #Services to help you get a #Job or #promotion, #startabusiness or #market your #business effectively. check our services http://bit.ly/3jObWBL #BusinessNews

#BusinessPlan #OnlineBusiness #lifehacks

Don’t start ore expand your business without a business plan

An easy cost effective business that can be done anywhere once you qualify

EYEBROW THREADING

Threading in the UK has become a very popular treatment with a few tips and ideas you could benefit from starting your very own eyebrow and threading business.

There is a huge potential for earning good money as a self employed beauty therapist offering eyebrow threading as a service.

Look at most salons and even shopping Malls these days and they have signs for threading in their windows. Look inside a salon and you will nearly always see them busy.

Customers don’t usually need to make an appointment, they just walk in and wait or get it done after they have had there other beauty treatments.

There has never been a better time to Start your own Threading business from home. Working on your own gives you the opportunity to work your own hours with much more flexibility and freedom then being tied down in a salon.

What’s more you can actually out sell salons with your threading service and make even more money than they do.

1. You can offer very flexible hours.

Working on your own you can offer treatments at unsociable hours such as evenings or weekends. Just think how limited salon opening times are…

2. You can offer discounted rates.

A salon has huge overheads – staff, rent, heating etc, you can operate at very little cost and undercut salon prices hence making your threading prices very attractive. Eyebrow Threading is an ancient art with MODEST earning potential

3. You can offer a mobile service.

Clients love it when you can offer your threading treatments in their own home. Just think of the business mobile hairdressers get. Many people don’t want to visit a salon – they may have work commitments, young children, don’t drive. There are many reasons why people can’t get to a salon and offering a mobile threading service is a superb way to make good money.

Setting up a Threading business is not expensive. Although you should always buy the very best equipment, threading kits, tools and thread is very cheap.

You will have very little over heads, think what would you use for a client? A little talk, some wipes and a few metres of thread. These products will hardly break the bank expenses wise so your profits margins are very high.
The best place to start is to get some threading training.

DOWNLOAD COURSE INFO

1 Day Training Course

A decent accredited Threading courses cost under £200 and be booked on this site with a credit card or even Paypal. The price to train is very little compared to other similar industries. A hairdressing course would cost you £1000’s. You can learn eyebrow threading in just one day with our One Day Professional Threading Course Workshop. Combined with a practice and guidance, you ready to go… A Hairdresser trains for months if not years before they can offer their art for profit.

Once you’re trained getting business can be quite easy. Start of by printing or writing some adverts with your details and phone number. Stick these up in your local shops, post office or Supermarket. Chip shops surprisingly do well as people stand in the queue and read everything! Most places charge a just couple of pounds a week.
You local newspaper classified can be a good place to put a small add.

Currently some local paper charge £25 for 6 lines of text. You can also try your local supermarkets notice board, local salon, church, women’s group the list goes on.

Also place averts in online directories so people can find you when they search online. Gumtree and facebook market places are also good avenues.

The best way to advertise these days is to get a small website built. Most people search on the internet for what they need and a nicely designed webpage can be a great source of clients. Get in touch with us if you want a cheap website, we know a man who can!

Once you get a few clients, word of mouth of is by far the best advert for your services and if you do a good job word gets round quickly and you’ll soon be booked up with peoples mums, sister, aunts, uncles?? calling you.

So, put in basic terms, threading training is fast and cheap, materials are cheap and you can start your business in a short space of time with very little outlay. Threading is a perfect business model

Download our Course Prospectus

Eyebrow Threading 1 day

How to Avoid Business Startup Scams by Diane Shawe

Ten tips to prevent being scammed out of your money online when trying to setup a Business

Dont be afraid to start over again

It is now more than ever that anyone intending to set up a business must have built into the Business Startup DNA 7 disciplines.

1. Identify proper business advice or support
2. Take a short but credible Business Entrepreneur Course
3. Prepare a Business Plan and Cashflow Projections.
4. Setup Proper Legal Status, Bank and Merchant Account
5. Identify where you can apply for business startup funds and apply
6. Established Google verified Website & Social Media Links
7. Invest in effective Customer Aquisition online A.I technology

If you want to bypass these 7 disciplines, then you might be setting yourself up for failure and an empty bank account.

I have been in business for over 15 years. It is hard work, it takes resilience, the ability to adapt to change and short, medium and long term goal setting.  (Not forgetting stress, the losses and wins).

I use to help individuals and partners establish their business startup when I worked for the DTI Business Development department back in 1986. The government engaged in a big national campaign to get unemployment down and increase small business startups. We were very busy.

I learnt a lot about the challenges facing business owners and I can confirm that there is no shortcut, no quick rich route to establishing a solid business

Now everytime you switch on your phone, click on Youtube, Facebook, Instagram to name but a few, there is someone telling you how they made 5 or 6 figure income each month by just doing a few clicks and 3 hours a week work!  I suspect the reason most of them do this is because they are selling a replicatable business platform and each person who want to get involved needs to pay them several hundred pounds after you have been exhausted and convienced by a pretend training video which is just a long sales pitch! There I said it!

Even if you wanted to set up a online business, even if its a replicatable business, a amazon, ebay or spotify store I still beilieve that the 7 Business Startup DNA is essential so that you know where your going and not just sat there waiting for someone to come buy from your store.

According to a large Domain Name Registration Company there are over 9 million websites in the UK. Just let that sink in….and you would need to get people to it.

So my next point is how do you keep your hard earn money safe until you are really sure your making the right investment?

Study these ten simple tips to reduce the risk of being scams or fraudulently hoodwinked out of your finances just because your eager to start a business.

1. Be sceptical

If it sounds too good to be true, it probably is. Thoroughly question all:

Online or offline deals, propositions or
Quick money spinning Opportunities
Presented Documents
Request for or photo evidence of money transactions
Information and the source

Anything can be pulled up, designed, prepared and recommended to make something look impressive.

If you want more qualified leads test this online tool for free! https://bit.ly/34f9dNC

2. A Business Plan will help you know your business inside out

Have a thorough understanding of your business so you know:

How it will operates
What manpower or collaborators you will need
The products and services it provides
Your target market and your business SWOT
Your legal and regulatory obligations
Your financial Projections

This will help you realise immediately when something isn’t right when you talk to other businesses. If they cannot answer indept questions about their business and spend a lot of time blagging, don’t part with your money.

3. Find out about  suppliers and how they work

When you understand who you do business with you can spot any business request or transaction that looks wrong for that customer or supplier and may be fraudulent.

Conduct due diligence using a risk-based approach, such as checking the customer or supplier details you have on file, as well as online searches. Check the website links, don’t be drawn in by glossy spotify websites for instance, anyone can set one up in minutes, which is good for the industry, but also very helpful to dishonest people.

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4. Identify your vulnerability to fraud

Imagine how a fraudster might target you, both emotionally and motivationally. If you are desperate for instance to start making money, will that sway your judgement to be more risky? A business or marketing plan with your own financial projection will help keep you focused, on pointand strategic.

5. Develop a personal development strategy

It is easy to assum that if you have been working for a company for many years, or have just completed your degree, or you have had a hobby for years that setting up a business might be the next logical step especially if you want to change caeers or create work for yourself.

This is all fine, but it might be a good idea to take a credible short course in Business Management, Marketing, Social media, etc to increase your knowledge base and get up to date.

6. Take extra care against cyber attacks and data loss

With increasing threats from cybercrime, protect your mobile phone, tablet and computer. Try not to post your mobile number across the internet. For instance buy a skype number. Also if your working on projects make sure you back up your systems in the cloud in case things get lost or corrupted.

7. Protect your finances

Understand how money leaves your bank account and how hard it is to replace. A few thousand pounds in your bank account might seem like a lot, but when incorrectly invested or spent will have you kicking yourself after te event try to:

place the bulk of your money in a 30 days request account. This may help slow down any implusive purchases.

take time to study and understand the concept of Return on Investment. 

Take great care with anything offering continued electronic growth like bitcoin in exvhange for real cash and flashy websites with sophisticated algorhymes.

Invstigate if you can borrow money first and keep your cash for backup and liquidity. There is a saying, ‘Us other peoples money’

Try to use a different debit visa mastercard that you have to load up online from your bank account, this will help protect your own credit and debit card numbers from fraudsters.

Always check your bank statements.

8. Secure and protect your mobile and intellectual property

This includes laptops, computers, smartphones and intellectual property. Factor in home or business insurance to cover these items if they’re compromised, damaged or stolen.

It is also worth copy righting any itellectual property that you have designed or created. This can be for instance putting logos or watermarks, saving and sendind as pdf, taking videos with you working on your project or design etc.

9. Develop an action plan

Consider when you might need professional or legal advice. While prevention is better than cure, it’s important for you to design an action plan.

10. Avoid Duplicating, copying or forwarding anything online that is not your copyright

Cybercrime is real and you could find yourself accidentially committing or participating in a crime or even become a victim. Criminals are aware that word of mouth, recommendations and reviews achieved in your excitment can act as strong validation and are the best way to legitamise their criminal activity.

If you are asked to share, copy or forward something that requires people to commit to any payments, familiarise yourself with the website copyright, privacy and legal status.

You should report and share any links to the police. Call the police cybercrime department if you suspect or have been a victim.

Remember if it sounds or reads to good to be true then the odds are you need to dig deeper.

In a business plan template we will cover

Start a Gel Nail Business from home in less than a Week by Diane Shawe

Start your own Nail Business

Acrylic and gel nails are the flawless solution to chip-free, freshly polished nails that last for weeks on weeks. In today’s blog post, we will be explaining why now is the time to Set up your own Nail Extension Business.

Our CPD Nail Technician Course is the perfect launchpad to get you on your way to becoming a certified nail technician which can lead you to a number of different avenues within the nail extension industry from being able to successfully set up your own freelance nail business to being able to rent a station in a beauty salon to carry out nail treatments.

CPD Accredited Courses

A Continued Professional Development Nail Technician course runs for in two parts and goes through the steps on nail artistry and the anatomical elements of nail care such as:

Part One: Theory Course 2 weeks

Health & Safety considerations & regulations

Hygiene & preparing the client, treatment room & trolley

Anatomy & physiology: structure of the skin, the structure of the nail 

Nail diseases & disorders

Client consultations / contra-indications

Manicure & Pedicure

Marketing your Business

This will be completed as a home theory study with the help of our Virtual tutor.

There will be practical and written assignments which have to be completed in the students own time before attending the 1 day practical training course.

Part Two: 1 Day Practical Nail Course

This will consisit of working on a training hand where you will learn how to prepare the nails, apply nail tips, blend nail tips, the different nail shape, apply acrylic and shape, apply gel and cure, how to use electric and manual files, how to apply nail polish or gel and cure under UV Light

http://www.all-about-hair-extensions.com/enrolment-form

How I increased my blog followers by 1000 in 2 months after having a blog for 18 years!

article by Diane Shawe Author

There’s more to adding hair

Running a blog requires planning and it’s hard work, but with hard work comes results. I gained 1k blog followers in 2 months, and today I’m going to share some of the steps I took to achieved this. I truly did not expect to gain 1k followers in 2 months, but this is what happens when we have self doubt and don’t take action.

But I was thinking back to when I started blogging in September 2010 it was easier than because blogging was just getting popular. Even though, I still would have really appreciated a post like this. As some sort of motivation and guidance.

If you are here because you think I’m going to give you some secret code that gives you those followers overnight, you are looking in the wrong place. This happened from hard work and dedication and nothing more. It wont happen overnight and it didn’t for me as you can see, I have been blogging a long time. The tips I share are the things I did to make this happen. It’s up to you to take action and put in the hard work to see the results.

CONSISTENCY IS REALLY IMPORTANT

I talk often about consistency, but that’s because I want to stress how important it is. Having a blogging schedule and sticking to it something that helped me to see my audience grow. I post anywhere from five, six or seven times a week. Thats a lot of content. As I said in the intro, its not easy and it wont ever be easy being consistent.

http://www.needahairmakeoverfranchise.co.uk

I constantly feel like I am writing and scheduling content. I will touch on social media a few points down but you should also be consistent with Social media too. Any platform that you can use to spread awareness for your blog you should use. Utilise it if it’s there.

TRY INTERACTING WITH OTHER BLOGGERS

One of the most important things to do if you are part of the blogging community is interaction. You won’t ever grow if you don’t interact and support others. When I first started in 2010 blogging was just getting popular, so getting followers was easier, but with the growth of social media and ‘snippet’ such as twitter attracting followers have become more competitive, so thing such as ‘Tasty Headers’ to attract that click is all the more important. Its a two way street blog writer want new folowers, interesting topics to re-tweet so they can gain more followers also.

Yes, you will get traffic to your site from people other than bloggers but you need that blogging community behind you in order for your blog to be successful.

HOW DOES SOCIAL MEDIA HELP?

Instagram, Twitter and Facebook are the main places where a lot of my social media traffic comes from. Pinterest and TiKTok is another social media platform that is great to gain traffic to your blog. To reach a professional audience Linkedin is also a very good patform.

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A shoutout for Youtube, if you can get over 1000 followers, you are given a community page were you can post your blog links.

Linking into the point I made about consistency, its just as important to be consistent on your social media pages too.

UPGRADING MY WORDPRESS PLAN

About a 9 month into rebranding my blog I decided to upgrade my WordPress plan to a premium plan. This was probably one of the best things I could have done, it gave me access to be able to add ads onto my blog and it gave me access to premium themes. The premium plan is worth it for people who have just started but want to take their blog further.

I am still decided whether to upgrade to the WordPress business plan. This will allow me to take my blogging to the next level. With the business plan it allows you to download and use plug ins, such as Yoast SEO. Which is a tool that tells you how you can improve your posts to help with google ranking. Which in turn helps with traffic and followers.

Its something you should consider but make sure you can afford it, especially if you are wanting to take your blogging more serious and grow your following.

RELATABLE CONTENT IS KING

An important thing to remember when wanting to grow your following is posting relatable content. Do your research and see what’s going on in the world and what people are searching for, and then blog about it. A lot of the time I write about what I’m going through. I wont necessarily say on the post that its from personal experience or something I am struggling with at the time, but that’s what I do. There are ideas and inspiration all around us.

THERE IS NO PROBLEM IN BROADENING YOUR BLOG NICHE

g.page/needahairmakeover

Being vulnerable goes a long way with readers. They are able to connect with you on such a deeper level if they know you are being open with them.

I’ve had many conversations with other bloggers about this, but I think it’s so important that as bloggers we are also flexible in what we write about. I think it’s so great having a blog niche, but don’t be scared to step out of it every once and a while. Don’t stress about writing something different, you don’t know how your readers will receive it unless you just do it. You will note from my blog that I cover a wide variety of topics.

These are just a few things I have done to grow my following. Please remember that these things worked for me. I hope they help you too!

Thank you for 1k followers
I want to take some time at the end of this post to thank you for 1 thousand followers. Rock on for the next 1000

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What type of Conspiracy Theories Existed Around The Time of the Russian Pandemic Flu in 1889?

The Original Plandemic: Unmasking The Eerily Familiar Conspiracy Theories Behind The Russian Flu Of 1889

I have been in inundated with message’s through my phone and emails that for instance Covid-19 truthers believe that 5G technology is dialing up the disease. That they are (the government killing off small businesses) trying to control us.

I became curious to find out if other conspiracy theories existed for previous pandemics and who were more gullible to them. I discovered that more than a century ago, telegraph poles and other mysterious causes were blamed for influenza. And each gave rise to dubious cures.

I also discovered that Alex Knapton had researched and written an extensive and factual article on the topic recently and I invite you to read it.

Guest Blogger

Alex Knapp Forbes Staff

Science I write about the future of science, technology, and culture. GETTY IMAGES


As the Covid-19 pandemic swept the globe in early 2020, a conspiracy theory about the disease went viral on social media: The genesis of the illness, proponents claim, was not the coronavirus SARS-CoV-2. Instead, this pandemic was actually caused by the introduction of 5G broadband, and radiation from cell towers equipped with the technology is the real culprit.

It doesn’t take Dr. Fauci to know that conspiracy theories have always been a predictable symptom of pandemics. More than a century ago, the truthers of the day tried to blame a deadly influenza outbreak on a similar technological innovation.

On January 31, 1890, the European edition of the New York Herald ran an item suggesting that the electric light was somehow responsible for a global influenza outbreak. After all, “the disease has raged chiefly in towns where the electric light is in common use,” the article noted, and went on to note that the disease “has everywhere attacked telegraph employees.

The illness in question was the first modern influenza pandemic, known as the Russian flu or “La Grippe.” The disease likely emerged somewhere in the Russian Empire in 1889 and quickly spread around the world in successive waves. It took only four months to hit every part of the globe, with the United States seeing its peak in January 1890. More than a million people (of the 1.5 billion on earth) were killed worldwide in that first wave.

The Russian flu was in part a consequence of a newly globalized world. Railroads and transoceanic steamships were perfect conduits for the disease, accelerating its growth across countries and continents. As with Covid-19, the earlier pandemic also caused a spread of misinformation, conspiracies and countless dubious therapies. Instead of the internet, these ideas were promulgated by newspaper and telegraph—but the impact was similar.

“People have an epistemic need to know the truth and they also have an existential need to feel safe,” says Dr. Karen Douglas, a researcher who studies the psychology of conspiracy theories. “In times of crisis, these needs are unmet so conspiracy theories can seem appealing.”

When reports of the Russian flu first emerged, medical science was in the middle of a major transition. The early 19th century was dominated by what’s known as “miasma theory”—the idea that diseases spread through the inhalation of “bad air” from rotting matter. By the mid-19th century, though, the germ theory of disease— what we now understand as the idea that illness is caused by microbes—became increasingly popular, though miasma proponents persisted even into the early 20th century.

Even with the advances in medicine by 1889, the causes of the Russian flu pandemic were still unknown. While scientists such as Edward Jenner and Louis Pasteur had already developed vaccines to protect against and prevent diseases, the discovery of the first virus was still three years away. And it wasn’t until the early 1900s that viruses capable of infecting humans would be discovered. That the Russian flu and the Spanish flu pandemic of 1918 were caused by influenza viruses wouldn’t be definitively determined until 1933.

This vital knowledge gap in 1889 meant that doctors and researchers were at a loss to explain the new illness spreading around the world. Contemporary newspaper accounts chronicled the many and varied theories that doctors at the time had about the outbreak. One account in The Boston Globe noted its similarities to dengue fever. An article in the New York Times NYT compared it to the disease that felled President William Henry Harrison in 1841. Such uncertainty about the nature of influenza helped fuel conspiracy theories and wild speculation about its causes.

The proto-trutherism from the Russian flu has close parallels in today’s pandemic. Although scientists know quite a bit about the novel coronavirus causing Covid-19, that hasn’t stopped speculation about its origins. One prominent conspiracy theory is that the virus was deliberately bioengineered in a lab to cause the pandemic. Depending on which theory you believe, the culprits behind Covid-19 range from the Chinese government to the U.S. government to Microsoft MSFT cofounder Bill Gates. The coronavirus behind this pandemic almost certainly naturally evolved—there is already considerable genetic evidence pointing to it—but that doesn’t halt the rampant speculation.

“This is a classic example of a phenomenon in conspiracy theory research that people perceive patterns that are impossible, or at best very unlikely,” says Dr. Douglas. “People essentially ‘join the dots’ when connections shouldn’t be made. When there is so much information going around, and pieces of information often contradict each other, people are more likely to see these illusory patterns.”

While there weren’t any whispers about genetic engineering in the 1890s (after all, DNA itself wouldn’t be discovered for nearly 70 years), that didn’t stop more fantastical theories about the origin of the Russian flu from infecting the public. In addition to the idea that telegraph poles or electricity might be responsible for the spread of the disease, Dr. William Gentry of Chicago caught the attention of newspapers by claiming he had isolated the microbes that caused the pandemic.

The source of these microbes, Dr. Gentry claimed, was stardust passing through the Earth’s atmosphere at regular 16- to 17-year intervals. Other physicians soberly rejected Dr. Gentry’s idea—preferring instead to consider the role of volcanic dust, bird migrations or other equally misguided causes.

This lack of understanding about the new deadly strain of flu left doctors perplexed as to the best way to treat it. An 1889 article in The Lancet conceded that “our want of complete knowledge of the nature of the disease renders it difficult to suggest measures of prophylaxis other than the uniform observance of general hygienic rules.” (That’s another sobering parallel to today’s pandemic—as of now, the only approved therapy for Covid-19 is remdesivir, which has been granted an emergency use authorization by the FDA thanks to clinical trial findings showing it can reduce hospital stays.)

In the absence of science-based treatments for the Russian flu, many dubious therapies flourished—taking advantage of people scared of a disease for which no known treatment existed. This, too, has parallels in today’s pandemic. The FDA has sent multiple warnings out to a variety of companies pushing specious cures, ranging from herbal teas to colloidal silver solutions to ingesting detergent.

Newspaper advertisements from the 19th century similarly tout a number of “cures” for the Russian flu. Castor oil was a treatment pushed by at least one newspaper, and other protocols included a bronchial inhaler and an electric battery (which promised to improve eyesight, to boot.) Even doctors promoted the idea that drinking brandy and eating oysters was the key to staving off infection.

The most famous remedy for the Russian Flu, however, was the carbolic smoke ball. These were manufactured in London and widely advertised. The balls released a “smoke” of finely ground phenol powder (an ingredient commonly used in soaps at the time) that would be inhaled through the nostrils. The company that manufactured this treatment promised that it would prevent customers from catching the Russian flu. And if the product failed, the company promised to recoup its customers £100— or about $13,000 today. In December 1891, Mrs. Elizabeth Carlill purchased one of those products and used it on multiple occasions. Then she succumbed to the epidemic.

Because the carbolic smoke balls failed to work, Carlill and her husband filed a claim with the Carbolic Smoke Ball Company, but it was ignored. In 1892, the couple took their case to court. In the case of Carlill v. Carbolic Smoke Ball Company, the court found that that Mrs. Carlill was entitled to the money and that the Carbolic Smoke Ball Company was in breach of contract for failing to pay her upon submitting the claim. The ruling was a vindication for Mrs. Carlill and the case itself is still cited as precedent throughout common law jurisdictions, including the United States, and is frequently taught in law school classes to this day.

In another parallel with the Covid-19 pandemic, there was also a class of drugs that existed on the border of sound science and wishful thinking. During the 1889 pandemic, quinine, an antimalarial drug that is the antecedent of chloroquine and hydroxychloroquine, was promoted by newspapers and doctors as a treatment for the Russian flu. Though many members of the medical establishment appear to have opposed the use of quinine as a treatment for the disease, these warnings went unheeded.


https://www.forbes.com/sites/alexknapp/2020/04/28/the-dr-fauci-of-the-1918-spanish-flu/#5fe68be43547

In December 1889, a Boston newspaper chronicled people taking quinine to combat the disease. That same month, an investigative article in the Kansas City Star bemoaned price gouging for quinine pills and noted that demand for them was keeping medicine out of the hands of people suffering from malaria. This has its own parallel today, where there have been multiple reports that excess demand of hydroxychloroquine may cause harm for those suffering from rheumatoid arthritis, for which that medication is often prescribed as a treatment.

While studies are still being conducted about the efficacy of these Covid-19 treatments, there is little doubt that these drugs can be highly toxic and several clinical studies bear this out. In one tragic case of desperation, a man in Phoenix died (and his wife was hospitalized) after ingesting a chloroquine derivative intended for use as a fish tank cleaner to prevent the illness.

That tragedy also has an unfortunate parallel in the Russian flu. Newspapers in January 1891 reported at least two instances in which families suffering from the Russian flu mistakenly took the poison strychnine, thinking they were ingesting quinine. Several of them died as a consequence.

An unhealthy dose of misinformation, conspiracy theories and the embrace of dubious treatments is quite common during epidemics and pandemics, says Dr. Douglas, who adds that the psychology around them is intertwined. “Research suggests that people who believe in conspiracy theories are more likely to turn to alternative remedies and distrust mainstream medicine.” 

More alarming, the spread of misinformation and the lack of trust in scientific evidence has the potential to cause real harm. Turning to untested treatments can lead people away from getting the care they need, exposing them to greater risk. And while some alternatives, such as drinking herbal teas, are relatively harmless, others are not. Colloidal silver, for example, which the FDA has warned against, can cause permanent skin discoloration and make it difficult for your body to absorb medicines, including antibiotics.



Occasionally, the spread of conspiracy theories can cause actual harm as well. In the United Kingdom, where the idea that 5G causes Covid-19 has taken a firm hold in a significant segment of the population, there have been dozens of attacks on telecom towers. While no one has actually been killed yet, it’s not for lack of trying—the UK conspiracy theorists are hiding razor blades in anti-5G posters on telephone poles and threatening harm to people who work on those cell towers.

Even as companies are racing to develop a vaccine for Covid-19, conspiracy theorists may prevent people from taking them. Anti-vaxxer activists have pounced on Covid-19, protesting against vaccine development efforts and teaming with protesters fed up with stay-at-home orders. “Experimental research also shows that exposure to conspiracy theories increases vaccine hesitancy,” says Dr. Douglas. And polling bears that out: In a recent poll, 1 in 5 Americans said they would not take a vaccine for the coronavirus if it became available.

Perhaps the most insidious conspiracy theory about Covid-19 is one that seems more innocuous—the simple downplaying of the harms of the disease. You don’t have to go deep into Facebook or Twitter to find speculation that Covid-19 fears are overblown. Similarly, there are numerous opinion pieces and TV segments devoted to the idea that the economic damage from stay-at-home orders causes more harm than the disease itself.

“This is very common because it allows people to pretend that nothing is wrong and they can get on with their lives,” Dr. Douglas says. “This is an example of motivated reasoning. People believe what they want to believe.”

Once again, there is a historic precedent in the Russian flu pandemic. In an article about the illness in a December edition of The New York Times, it was reported that while the disease was spreading, it was mostly harmless. “There is nothing fatal about the universal cold,” wrote the author.

By time the epidemic subsided a few months later, the Russian flu had claimed the lives of more than 2,500 New Yorkers, making it the hardest hit city in the United States.

Follow Alex Knapp on Twitter or LinkedIn. Check out his website

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Why You Should Consider a CPD Accredited Course by Diane Shawe

If you’re looking to boost your career prospects, you may want to consider the importance of CPD. Used by thousands of professionals to develop new skills and knowledge throughout their career, CPD has become crucial in terms of career progression. So, what is CPD and how could it benefit your career prospects?

What does CPD stand for?

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CPD stands for Continuing Professional Development and it is important as it’s used by professionals to further their career. It’s a conscious and proactive form of learning which uses various methods to help individuals either learn new skills or develop existing ones.

What is a CPD portfolio?

A CPD portfolio helps keep a track of progression from year to year. It is an individual’s evidential documentation of their Continuing Professional Development obligations for their professional body or association. Contained within a CPD portfolio would be the register of activities, such as training courses, workshops and educational events attended, as well as a copy of the delegate CPD certificates for each activity. These act as validation that the learning has been completed. (It is also important that the course has been CPD accredited)

Professional bodies review their members CPD portfolio to ensure they are meeting their annual Continuing Professional Development requirements. A CPD portfolio should demonstrate a range of different methods of learning and the different impacts on future capability. Always ensure that you keep your CPD portfolio up to date, as it is more difficult to record CPD at the end of the year, hoping to remember everything completed over the last 12 months.

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CPD points, units and credits explained

One of the most frequent questions about Continuing Professional Development is how CPD is recorded, and specifically the question, “What is a CPD point, unit or credit?” The subsequent question is regularly, “How do CPD points relate to CPD Hours?” With the increasing number of professional bodies in the UK and their varying annual requirements of Continuing Professional Development, a natural split in common language terms and expression will arise. Different professional bodies use the terms ‘CPD points’, ‘CPD units’ or ‘CPD credits’ diversely depending on preference, typically for historical reasons when initially implementing their CPD policy, rather than from a modern day strategic perspective.

How do CPD points, units and credits relate to CPD Hours?

It is often found across all industries that CPD points, units and credits all relate to the same thing, CPD Hours?

What are CPD Hours? The definition of a CPD Hour is the time spent for a delegate to be in “active learning”. Active learning defines the actual time spent learning something relevant for their Continuing Professional Development objectives. A great example of this would be 1-day accredited CPD training course. If the training starts at 9 am and ends at 5 pm, with a 1-hour break for lunch, the CPD Hours would be 7 CPD Hours.

Recording your CPD

A structured and consistent approach to recording your CPD makes it easier to manage throughout the year. This also helps ensure an individual attends training and events relevant to their annual capability improvement objectives, which is more valuable than simply attending courses just for general interest. Recording your CPD allows reflection on what has been gained from the CPD activities and what can be implemented in day-to-day objectives, as well as what skill sets to develop next.

As a general rule, when recording your Continuing Professional Development in a CPD portfolio, it should contain the following information:- Date of CPD activity, Title of CPD activity, Brief description including learning objectives, the method of learning (i.e. training course, workshop, event, eLearning), number of CPD hours, points or credits and the overall learning outcome.

5 Benefits of CPD

CPD offers numerous benefits to both professionals and their employers, some of which are of real importance.

1. For you as a professional, it helps to ensure your skills and knowledge are up to date, and the professional standard of your registrations and qualifications are maintained. There are no clear disadvantages for your employer, it ensures that the company standards are both high and consistent. They will see that you are actively dedicated to the job role and value your commitment to the role.

2. Another one of the benefits of CPD and a main purpose of exploring the benefits of continuous personal development is that it also helps you to develop more confidence in the role. You’ll be able to showcase your achievements and develop the knowledge and skills to carry out your job in the most effective, confident way.

3. Whether you’re looking for a promotion, or you’re hoping to gain employment with a prestigious company, CPD can really help. It enables you to stand out from the crowd, with research showing those who have undertaken CPD, have a significantly higher chance of gaining a promotion or moving on to a different area within their chosen field.

4. What this also means of course, is that you’ll also be able to achieve a higher salary.

5. If you are self employed or run your own business, having a CPD accredited skill to your name can give confidence to established and new clients.

These are just some of the great benefits CPD can provide. The question is, how can you partake in continuous professional development?

Continuing Your Professional Development

If you’re interested in undergoing CPD, it’s worth keeping in mind there’s a lot of different types to choose from. Practically anything which can further your knowledge and skills is classed as CPD. This includes:

• Events

• Training courses

• Workshops or Workbooks

• Research

• E-Learning

Each of the above has its own range of benefits and most professionals choose to undergo several types of CPD for best results.

Things to consider

If you want CPD to further your career, there’s a number of factors you need to consider.

1. Ensuring you’re undertaking the correct type of CPD to fit your goals is crucial in helping you minimise any disadvantages. It’s not enough to simply find a course which matches your industry.

2. You also need to consider whether or not the training matches your end goal. Thinking about the importance of CPD suiting your chosen industry might potentially save you time in the future.

3. Have you got the time to commit to the CPD course you’re considering? If you’re already working, you’ll need to find a part-time course which also fits around your family and budget commitments. You’re also going to want to consider the type of study you prefer.

4. Do you thrive in studying with others? If so, you’ll want to look into in-venue courses and seminars. If your sole purpose is to study alone at your own pace, an e-learning or workbook based CPD course would be a better option.

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Overall, CPD is crucial in terms of professional development. Provided you choose the right type to match your needs, it can help you progress in your current career or business, or help you to branch out into a totally different field if you’d prefer. There are so many reasons to choose to continue your professional development so why not take a look at our range of CPD courses available in the following levels. Foundation, Intermediate, Advance and Expert.

Our courses are presented as workbooks and must be completed in four weeks. Support is give via virtual assistnce.

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Why a New Training Needs Analysis is Required To Manage Over Whelmed Remote Workers by Diane Shawe

Here’s Help for the bosses on how to help staff to manage stress when working remotely after and during the coronavirus outbreak by restructuring there training needs analysis.

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When you (the boss or your board members) think about thriving in a digital world, you probably think first about technology. It’s evolving so fast that your business constantly has to adapt. But the greatest challenge is not the tech itself: It’s developing a knowledgeable, strategically adept, cognitively flexible, and proficient workforce.

You want people who can command artificial intelligence, analyse data, invent and apply solutions on the fly, and slide effortlessly into new roles as needed.
All the while, they should keep their skills sharp with mobile apps and online self-taught courses. Ideas should flow from all corners of the company, whether from full-time managers or a pool of gig workers who jump in when work heats up.

The demand for a more talented workforce goes beyond adapting to the new digital world. CEOs of fast-moving organisations – enterprises with bold strategies, innovative cultures, inclusive workforces, and great expectations – need highly skilled people.

Unfortunately, in nearly every industry, the best talent is in perilously short supply. At the 22nd Annual Global CEO Survey, 79 percent of chief executives around the world said that a lack of key skills threatens their business growth. Retailers need interface designers who understand customer experience. Banks and insurance companies need data visualisation experts. Energy, automotive, and industrial companies need team leaders who can manage interoperable platforms.

Helping remote workers draw a line between work and timeout

Just about everyone is looking for employees adept in robotic process automation, materials science, or simulations with machine learning that can predict outcomes and streamline processes.

They also need people who can master softer skills, such as managing teams effectively, gaining trust, working across boundaries, or applying neuroscience findings to increase their own stature and influence.

Upskilling is part of the answer. But you also need to rethink your jobs: redesign the workflow, combine some positions, add others, and probably eliminate some. You need to be more creative in finding and onboarding people, including through acquisitions, partnerships, gig economy–style freelancing arrangements, and talent pools oriented to flex work.

Finally, you must fill your enterprise with opportunities for continual self-renewal via modern learning strategies and digital technologies, so that becoming adept in new technologies is just part of everyday life.

Many business leaders realise that they can’t just hire the workforce they need. There aren’t enough prospective recruits, and the expense would be enormous. Instead, companies must upskill their existing employees or members of their communities.

This means expanding people’s capabilities entrepreneurial thinking, employability, often using adult learning and training tools, to fulfill the talent needs of a rapidly changing economy. But the old training needs analysis does not sit well in this every changing cog and an increasing number of remote workers.

A remote workforce transformation brings all these elements together, oriented specifically to your organisation. Your initiative must be led directly by the CEO and the other top executives of the enterprise, because your company’s success depends on the ability and commitment of all your employees.

In a successful initiative, you’ll do more than approve a budget and hold the leaders accountable; you’ll take part in the learning efforts yourself, engage in teaching others, and use this transformation as a genuine opportunity to improve your own skills and those of your direct reports.

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Because no two organisations have the same circumstances, there is no single recipe to follow. But together, the 10 principles below can help you ready your company’s remote workforce for the future.

  1. Focus on a few concrete business outcome
  2. Foster emotional commitment
  3. Design a compelling experience
  4. Start with the highest-impact roles
  5. Change behaviour first
  6. Promote citizens led wellness groups
  7. Plan and commit to a comprehensive journey
  8. Engage with cultural influencers
  9. Include everyone but the unwilling
  10. Track results and course

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