Category Archives: events

Bill Gates reveals 5 Secrets to getting Rich by Diane Shawe

Here are 5 secrets revealed by Bill Gates that will help you focus on your goals.

1. Adding value to others is the true essence of wealth.

Most people see riches as the hallmark of success. While this notion varies from one individual to another, being philanthropic is a lifelong tradition for Bill Gates.


To the billionaire, reducing global suffering and helping others rise above the slums of poverty is the greatest service anyone could offer to the world.
In his own words,


“I’ve been very lucky, and therefore I owe it to try and reduce the inequity in the world. And that’s kind of a religious belief. I mean, it’s at least a moral belief.”

Bill Gates is the co-chairman of the Bill & Melinda Gates Foundation which was launched in 2000. The foundation is said to be the largest transparently operated private foundation in the world which is aimed at enhancing healthcare, reduce extreme poverty and to expand educational opportunities.


As of 2013, Bill Gates had donated $28 billion to the foundation and had earlier announce to donate 95% of his wealth to charity. This is worthy of emulation.

2. Failure and mistakes are very valuable.

While most people only celebrate success and consider failure as a fatal, Bill Gates thinks otherwise. He once said,


“It’s fine to celebrate success, but it is more important to heed the lessons of failure.”


Consider the founding years of Microsoft and how tough it must have been for Bill as such situations are prevalent in the business sphere. Bill Gates must have encountered pressing situations and a few bumps along the way that could have made anyone quit.
These hellacious circumstances, disappointments and lots of mistakes mixed disappointments didn’t deter Bill Gates.


As the vast majority of great achievers would, he viewed failure and mistakes as an opportunity to learn something new and improve his expertise. You should too.


It doesn’t matter how much mistakes you’ve made or the number of setbacks you’ve encountered, persistence never goes unrepaid. Learn from your mistakes and pick yourself up afresh

3. Do not be distracted by success

Though the philanthropist has achieved a lot, he’s still very much at his game. He said,


“If I’d had some set idea of a finish line don’t you think I would have crossed it years ago?”


Bill Gates is no doubt considered as one of the greatest achievers in the world. The billionaire and philanthropist have been blessed to experience prodigious success most would only deem as a phantasm.


He has headed the largest PC software company in the world and held the top spot on the list of “The World’s Billionaires” for 18 out of the past 23 years! These and many of his numerous achievements place him at the top of Maslow’s hierarchy of needs.


Even with such record of success, Bill Gates doesn’t seem undeterred by his outstanding accomplishments.


After choosing to step down from the top executive seat at Microsoft, Gates is still very much in business as he is currently heading both Cascade Investment and Branded Entertainment Network.
Do not allow past success to make you lose your focus. Progress should be a continual process.

4. Time is more valuable than money.

Bill Gates understands the wisdom in properly prioritizing tasks that are more likely to yield the most productive results of time spent. Gates once said,
“No matter how much money you have, you can’t buy time.”

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With many years of experience in the entrepreneurial niche, Bill Gates has mastered the art of prioritising and maintaining focus only on commitments that matter to him the most. He might not attend a meeting he doesn’t deem important, but would rather take the time to communicate with the people closest to him.


Time spent unwisely can never be gotten back. Therefore make it your utmost goal to enjoy the time you have by spending it on tasks/people that matter most to you.

5. Start immediately!

Do you have an idea, a dream or a vision? Then you shouldn’t waste time about it. Start as early as possible.
“if you don’t build your dreams, someone else will hire you to build theirs” – Bill Gates


Gates was only 13 when he started experimenting with computers. When you start something early enough, you immediately start developing your mastery on that subject.
Don’t wait for the right time as that usually rarely comes. The right time is now! Take that leap. Learn. Fail. Fail better!


From the lessons discussed in this article, it makes no difference if you are an employee, a single mother, student or a small business owner. We can take a point or two from these lessons.


While a vast populace of the world admires Bill Gates for achievement in business, a more admirable trait should be centred on his philanthropic attribute. It matters not how much lies in the bank account, you and I can make the world a little bit more endearing by helping someone who has less than us.
In your tiny way, affect the change you desire to see in the world

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10 Tips on How to Drive traffic to your events using twitter and social media by Diane Shawe

Drive Targeted Traffic to Your events using social media

Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.

For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.

Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.

#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.

On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.

1: Live-Tweeting Tips

  • Keep tweets concise.
  • Avoid splitting a thought into two tweets.
  • Remember to use @[name] when starting a tweet with a name.
  • Tweet your own content—photos, quotes and commentary.
  • Link to books or films mentioned.
  • Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.

2: Showcase Your Services

There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”

3: Generate Product Buzz

Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.

In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.

Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.

4: Capture the Attention of Journalists

Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.

Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant

If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.

5: Connect With Influencers

One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn

Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.

You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.

If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.

To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.

6: Establish a Reputation as an Expert

Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.

7: Create a e-press – influencer Press kit

The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.

8: Create Compelling branded Images

Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.

Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.

9: How to Create a Brand Presence When You’re Not at the Event

You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.

If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.

10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.

Conclusion

Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.

What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!

Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,