We can all agree tht social media plays an important part in sharing your message, services or products. But how do you start tracking what you have posted and how can it help your business, product or brand. I was researching this and have the following this to share with you.
It is important to set up a social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place.
Why Use Trackable Sharing Buttons
Not all sharing buttons are created equal, which is why you should pick sharing buttons that will give you a good signal of what’s going on in your site. You may see some insight in your analytics that tell you people visited your site, and some of them were from social. But to really know how and where your community is sharing your content, your sharing buttons should tell you.
How To Create Your Own Share Links
1) Go to http://www.sharelinkgenerator.com/.
2) Choose the social network you want people to share your content on.
3) Fill in the blanks.
4) Download a social button icon.
5) Make the icons clickable using your share link.
By using the right sharing buttons to help you see which social network is most popular among your audience, you’re going to understand your community better. Who knows? There may be a strong niche community reading your content in a social network you’re not actively engaging. These are a community manager’s dream gems to find!
Why Use Trackable Follow Buttons
Do you know, off the top of your head, how many social followers your site got for you this week? If your follow buttons were trackable, you’d be able to get this number without much digging in your analytics. And wouldn’t it rock to be able to tell your teammates you know that most of your Instagram followers came from your site? (This happened to us, actually!) As a community manager, this is the type of understanding that’ll open your eyes into exactly how your audience is engaging with your content. Discover which social networks your audience is most engaged with, and how your site is helping you drive engagement off your domain with trackable follow buttons.
Why Us Trackable Chatbots
The next big thing to hit SME’s is Chatbots Using Artificial Intelegence.
The number 1 complaint about launching and running a online business or attracting responses to a posting is generating enough enquiries to make a sale or even responding to all the enquiries within 24 hours.!
Chatbots can assist you and there is “No Need To Lift a Finger Because some of the Proven System Will Do The Work And Get You More Leads!”
The data coming out now is that more and more people are moving to online communications and shows that you need to start leveraging Chatbots to streamline customer communications, problem solving and sales.
Individuals are using messaging Chatbots for many different reasons. However, the key things your customers want from any communication is quick response, help with there enquiry, ability to make appointments or make a purchase or have a problem attended to quickly.
Why Use Trackable URLs
You can automatically generate unique hashes appended to all of your site’s pages to help you generate unique links that you can then use to push to social. Address bar sharing adds a unique set of characters to the very end of your URL that will make that URL unique. (And don’t worry, this will not negatively affect your SEO.)
The reason you’ll want to do this is if you’re trying to monitor how the same content performs on different social networks, and which messaging performed best on the same topic.
There’s nothing more frustrating than spending so much time creating awesome content, and having tons of Tweets, tiktok and instagram out there to drive traffic to your pages, and then not being able to tell which phrasing or timing actually worked best.
Go beyond the pageviews and visits by making all your site’s URLs generate uniquely. You’ll then even be able to catch where a big segment of your traffic came from.
How to embed a tweet using the Twitter website
Open Twitter in a web browser, log in if necessary, and find the tweet you want to embed.
Click the three dots at the top right of the tweet.
In the dropdown menu, choose “Embed Tweet.”
The Twitter Publish page should appear. …
When you’re done, click “Update.”
How to embed a tweet on a website using Twitter’s embed tool
Why Use Analytics
Tying all of that data together into an easy-to-read dashboard is usually the hardest part of a community manager’s job, but lucky for you, AddThis’ dashboard pulls all of this information for you in one place.
The dashboard lays out in crisp and clear graphics how all of your audience members engaged with your site, which tools they used to engage, and which content they liked the most.
Know exactly which social network is growing the most from your site, and which is being shared to the most. Know all this by just scanning your dashboard (without drowning in search queries and exported spreadsheets).