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Castor Oil: Are There Health Benefits for the Hair & Body? by Diane Shawe

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I assist various clients from various backgrounds to overcome or disguise hair loss or damaged hair challenges. Most of them want to learn how to stimulate faster, stronger healthier hair growth. There are many hair growth products in the market place but, I am going to take a look at Castor Oil in particular today, mainly because it is a natural product and not many people understand it’s properties.

Castor oil is a thick, odorless oil made from the seeds of the castor plant. Its use dates back to ancient Egypt, where it was first used as lamp fuel and later for medicinal and beauty treatments — Cleopatra reportedly believed the oil would brighten the whites of her eyes.

Today, most of the world’s castor oil is produced in India. Modern research backs up some of its traditional uses, including laxative effects, anti-inflammatory properties, and the ability to help induce labor. 

While studies continue to investigate other potential health benefits, castor oil is considered safe if used as directed, and can be found in a range of skin and hair care products sold today. Pure castor oil is also available at many specialty health stores. 

You can put the oil directly on your skin and scalp or take it orally in small amounts. Some people also make castor “oil packs.” Castor oil packs are made of cloth that is soaked in castor oil and applied to affected areas. Because of its potency, castor oil is not used in cooking or added to food. 

Firstlys we must outline that there are two types of castor oil available.

• yellow castor oil, made by cold pressing fresh castor beans

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• black castor oil, made by roasting the castor beans and then using heat to extract the oil

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Further on in this article we will outline the differences, uses, benefits and risks.

Nutrition Information

A one-tablespoon serving of castor oil contains: 

• Calories: 120

• Protein: 0 grams

• Fat: 14 grams

• Carbohydrates: 0 grams

• Fiber: 0 grams

• Sugar: 0 grams

Castor oil is a good source of: 

•  Vitamin E

•  Omega-9 f atty a cids

•  Omega-6 f atty a cids

More than 90% of castor oil’s fatty acid content is ricinoleic acid. Research shows that this omega-9 has pain relief and anti-inflammatory effects. When applied to the skin may help relieve issues like joint pain and menstrual cramps.

Potential Health Benefits of Castor Oil

Castor oil is a common ingredient in many beauty products. It’s rich in essential fatty acids that moisturize the skin, and research continues to study how their properties may be effective in treating common skin conditions. 

Castor oil has also been used to help pregnant women with delivery for centuries. In fact, a survey from 1999 found that 93% of midwives in the U.S. used castor oil to induce labor. While further research is needed, one study found that castor oil initiated labor in 91% of women with little to no childbirth complications. 

Other potential health benefits associated with castor oil include: 

Laxative Properties

One of castor oil’s most traditional uses is to stimulate digestion, relieving temporary constipation. Modern research has found that this effect is due to the oil’s high levels of ricinoleic acid, an omega-9 fatty acid that acts as a natural laxative. 

Anti-Inflammatory Effects

Studies show that castor oil’s ricinoleic acid reduces swelling and pain caused by inflammation. Research suggests that, when applied to the skin, castor oil may reduce arthritis symptoms more effectively than prescription topical treatments. More studies are needed to confirm this effect in humans.

May Heal Wounds

Castor oil’s fatty acids are natural humectants, substances used to moisturize the skin by preventing water loss. This effect can promote good skin health, relieve dryness, and soothe skin inflammation.

It may also have the potential to accelerate wound healing. Castor oil is a triglyceride that has antibacterial and antimicrobial properties. Research shows that, when applied to the skin, it may prevent infection, reduce inflammation, improve localized blood flow, and shed damaged skin cells — all of which help skin’s healing process.

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Treats Some Skin Conditions

Castor oil can benefit overall skin health, but may treat specific skin conditions as well. Though there’s a lack of clinical research, its combination of antibacterial, anti-inflammatory, and moisturizing effects is thought to help treat some causes of acne. One study showed that castor oil also fights fungal infections, which may help relieve hard-to-treat fungal acne. 

Other studies have found castor oil helpful in the treatment of melasma, dandruff, and ringworm. 

Potential Risks of Castor Oil

When applied to the skin, castor oil is considered safe for most people to use. However, its dermatological effects are still being studied, so be sure to follow your doctor’s advice when treating any skin conditions.

If you take it internally, castor oil’s potent fatty acids can pose health risks. Castor oil is a powerful laxative. It is recognized as safe by the U.S. Food and Drug Administration as a way to relieve temporary constipation, but it isn’t suitable for long-term treatment. Use castor oil in small amounts and be sure to consult with your doctor to make sure it’s safe for you.    

What is Ricin

Castor beans naturally contain the poison ricin. If you chew and swallow castor beans, ricin can be released and cause injury. Ricin is also in the waste that is produced in the manufacture of castor oil. Castor oil does not contain ricin.

The Centers for Disease Control and Prevention (CDC) suggests that it is highly unlikely to be intentionally exposed to ricin unless you were to actually eat castor beans. The CDC also indicates that ricin has been the focus of medical experiments to kill cancer cells.

Some health risks associated with castor oil use include:

Allergies

Some people may be allergic to the castor plant and experience itching, swelling, or rashes when using castor oil.

Physical Discomfort

Ingesting too much castor oil can cause nausea, cramps, dizziness, and muscle weakness. Use it as advised by your doctor and don’t take it on an empty stomach. 

Pregnancy Concerns

Because castor oil may help induce labor, pregnant women should avoid it. There is also a lack of research on its effects on infants, children, and breastfeeding women. 

Medication Interactions

If taken with diuretics, adrenal corticosteroids, or licorice root, castor oil may reduce the potassium content in your body to dangerously low levels.

Overdose

Taken orally, large amounts of castor oil can be poisonous. Symptoms of overdose include abdominal cramps, chest pain, and shortness of breath. Use castor oil as directed to avoid unintentional overdose. 

Digestive System Damage

Long-term laxative use can cause damage to your digestive system and can even cause electrolyte abnormalities or dehydration. While castor oil can provide occasional constipation relief, you should talk to your doctor to discuss treatment options before consuming it

Using Castor Oil for Hair Growth

The most popular oil for hair growth is Black castor oil, which is made by roasting the castor beans and then using heat to extract the oil

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Because the method of starting with roasted beans was developed in Jamaica, black castor oil is often referred to as Jamaican black castor oil.

There are, however, many people who, supported primarily by anecdotal evidence, feel that using black castor oil on their hair promotes hair health and hair growth.

One way that proponents of black castor oil support their position is by aligning it with the benefits of other essential oils.

Although there are indications that many oils, such as peppermint oil (according to a 2014 studyTrusted Source) and lavender oil (according to a 2016 studyTrusted Source), have potential as hair growth-promoting agents, there is a lack of qualified studies on black castor oil and its effect on human hair.

• Benefits

• How to Use It

• What to Look For

• Side Effects

• Precautions and Concerns

Castor oil is often praised as a natural solution for hair growth. An age-old remedy long used in traditional medicine, castor oil is said to moisturize the scalp, ease dandruff, and leave your hair smooth, strong, and shiny.

Sourced from the castor bean, castor oil is rich in ricinoleic acid—a type of fatty acid known to fight inflammation.1 When applied to the scalp, it is thought to promote healthy hair growth and prevent hair loss.

This section discusses the benefits of castor oil for your hair along with how to use it. It also covers what to look for when choosing a castor oil product and the possible side effects you may encounter.

Benefits

Some of the claims you may have heard about castor oil’s benefits for hair include:

• Castor oil increases blood flow to the scalp, which promotes healthier hair.

• Applying it just once a month can boost hair growth up to five times the usual rate.

• Castor oil can moisturize a dry, irritated scalp.

• Castor oil’s antibacterial and antifungal properties can reduce dandruff.

There is very little evidence to back up the claims that castor oil specifically can improve hair health and growth.

There is, however, evidence that individual nutrients in castor oil, including vitamin E (tocopheryl acetate), increase blood flow to the scalp and promote hair growth. This explains why vitamin E is so commonly used in hair loss products.2

Castor oil is also a potent antioxidant with anti-inflammatory properties. Antioxidants prevent free radicals from damaging the body’s healthy cells—a process known as oxidative stress that leads to hair loss.3

Additionally, castor oil contains omega-6 fatty acids—a type of essential fatty acid that promotes hair growth and reduces inflammation in the hair follicle.4

Recap

There is no scientific evidence that applying castor oil to your hair can boost hair health and growth. More research is needed, though, since specific nutrients in castor oil, like antioxidants and vitamin E, are well known to have these effects.

 Learn How and Why Hair Forms and Grows the Way It Does

How to Use It

If you’re interested in using castor oil for hair growth, try rubbing just a few drops of the oil into your scalp. You can also massage a few more drops into your hair’s midsection and ends. This may protect against breakage and improve your hair’s texture.

Castor oil is heavy and very sticky, making it difficult to remove from your hair. It’s best to dilute it with other natural oils like coconut or jojoba. This can also tone down the scent of castor oil, which many people find unpleasant. Simply mix one part castor oil with two parts of another “carrier oil.”

There are no exact guidelines for how long you should leave castor oil on your hair. Leaving it in too long can actually dry out your hair and scalp, though, so it’s best to wash it from your hair after two hours or so.

Many hair care experts recommend using castor oil no more than once a week. Using it more frequently than that can cause buildup and lead to issues like matting.

What to Look For

When shopping for castor oil, you might see some products that say “cold-pressed” on their labels. This means the castor seeds are pressed into oil without the use of heat or harsh chemicals. Many people say that cold-pressed oils are the best quality and more nutrient-rich than those processed with heat.

One of the most popular castor oil products for hair care is Jamaican black castor oil. This variety is made with roasted castor beans and the ash produced by the roasting process. Jamaican black castor oil is said to be especially good for thick, dry, and/or coarse hair.

Like any oil, castor oil has a shelf life. Once opened, it can start to go rancid after about one year, so keep that in mind when choosing a product and storing it at home.

Side Effects

There’s some concern that using castor oil as a hair treatment may lead to acute hair felting—a rare disorder in which the hair becomes tangled into a hard mass. Since the condition is irreversible, the only solution is to cut off the affected hair.5

It should also be noted that consuming large amounts of castor oil can be extremely harmful and trigger a number of adverse effects, including:

• Abdominal cramps

• Diarrhea

• Dizziness

• Fainting

• Hallucinations

• Nausea

• Shortness of breath and chest pain

• Skin rash

• Throat tightness

Applying castor oil to your hair shouldn’t cause these problems, but make sure that you or others don’t accidentally swallow it.

Precautions and Concerns

Castor oil can stain your clothes and towels. Take care to cover your head with a shower cap, an old t-shirt or towel until it’s time to wash your hair. This will prevent the oil from dripping onto your clothes or other items. Keep in mind that your hair may require two applications of shampoo in order to completely remove the castor oil.

If you’re thinking of using castor oil as a remedy for hair loss, remember that hair loss may be a sign of an underlying health problem. Therefore, it’s crucial to talk to your doctor as soon as possible if you notice unexplained hair loss.

Summary

Castor oil is popular among natural beauty enthusiasts, who claim that applying it to your hair can boost your hair’s health, shine, and growth. There is no scientific evidence to support these claims, although some nutrients in castor oil, like antioxidants and vitamin E, are known to be beneficial for hair health.

A Word From Diane Shawe

Hair loss is not just a symptom of getting older. There are many medical conditions that can lead to hair loss, including thyroid disease and alopecia areata. You can also lose noticeable amounts of hair during periods of severe mental or emotional stress.

If you find yourself losing large clumps of hair or you’re suddenly developing bald spots, get in contact with your doctor. When an underlying health condition is to blame, applying castor oil won’t help.

Types of Castor oil and Uses and

CASTOR OIL seeds

Castor oil, also known as a #1 grade Castor oil for products like soap making and general use- 

Castor oil is a widely used renewable, bio-degradable and eco-friendly product. It is useful in a wide range of D-I-Y applications including: Soap and lotion making, blending of lotions, salves, creams, shampoos, and more. It is  Vegetable Based, has no animal derived products, and there is No Animal Testing on our Castor Oil. It is GLuten free, and contains no Wheat, no Peanuts, no dairy, egg, fish, and is also solvent free .

On popular way to use castor oil is in soapmaking. It is a very useful, beneficial oil in soap making. It is typically used in relatively low percentages depending on the over-formulation and what other oils are used. The addition of the right amount of pure castor oil may enable soap to trace quicker, and make better soap. Plus. castor oil adds the benefit of better and more stable lather. Castor oil is an excellent moisturizer as it attracts and holds moisture to skin. Check your superfatting chart. Sometimes using castor oil will require more sodium hydroxide since it has a high ricinoleic acid content. In softer products, like shampoo bars and skin-care products it is excellent. In the right combination with over vegetable oils, however, it makes a very nice moisturizing and wonderfully emollient, hard bar of soap. Try castor oil in salves, balms, shampoos, hair oils, and other thick emulsions for the skin and hair. It is in all kinds of specialty formulations as a natural emollient and applied to the skin and hair as a softener.(keep away from eyes!)

Many customers tell us they use castor oil as a mole repellant in their yards. They blend it in  hose end yard sprayer  and spray in the mole holes to rid it of those pesky critters. One recipe passed along to us says to blend in 1 tablespoon of pure Decyl Glucoside with 12- 14 Oz of Pure Castor Oil. For a pump type sprayer add 1 Oz of Decyl Glucoside surfactant to every 32 Oz of Castor oil and then the balance of water up to 2 gallons to treat the mole holes. Spray at least half a gallon in and around the holes. Retreat as necessary. * In tougher situations try adding 2 Oz of natural NEEM OIL to the blend. This will also help with other pesky insects too.

Did you know that pure castor oil is a natural product, made from the beans of the castor plant which can be grown in any tropical region?. The world’s largest producer of castor oil is India, with China and Brazil being a far-distant second and third place.

It’s reported that castor Oil is one of the oldest,most versatile ingredients in use. The evidence of the use of castor oil  goes all the way back to ancient Egypt. It  has been found in tombs over 4,000 years old. There are other documented uses of castor oil in India, China and other ancient sites that date back thousands of years. In ancient times in the Netherlands, it was called “Wonder Oil” and was thought to be a cure for a multitude of ailments.

Castor Oil still has many useful applications today,from us as a cosmetic ingredient, to an industrial chemical and a specialty chemical. It is also a popular natural polyol, it is used in an increasing number of specialty applications, replacing traditional petroleum based polyols. Another advantage of Castor Oil is that it is not made from a food source so it is really not subject to the controversies that can arise with other plant based oils that are more traditionally used as a food source.

• CASTOR OIL INCI Name: Ricinus Communis Seed Oil

• CAS no: 8004-79-4

• EINECS no.: 232-293-8

What is SULFATED TURKEY RED CASTOR OIL

Sulfated Castor oil, is also called “Turkey red” castor oil

Sulfated Castor oil CAS 8002-33-3 Formula: C18H32Na2O2S

Sulfated Castor oil, also known as “Turkey Red” has a wide range of uses including: Soap and lotion making, blending of lotions, salves, creams, shampoos, and more. It is the only castor oil that completely disperses in water and will not leave an oily ring around the tub when you use it in your products to emulsify colors, fragrance and essential oils.

Features of Sulfated Castor/ Turkey Red

• Turkey Red Castor oil completely disperses in water.

• Use it to emulsify fragrance and essential oils so they disburse completely in other water-based products

• Use for superfatting liquid soap so it remains transparent

• Excellent humectant & moisturizing properties

• Has a typical sulfated castor oil odor but is easily disguised in formulations using typical fragrance and essential oils.

Sulfated castor oil. also known as Turkey Red oil is very useful since it will completely disperse in water. It contains all of the same humectant and moisturizing properties of Cosmetic Castor Oil but in a water soluble form. Castor Turkey Red is a common addition to bath products, natural soaps, lotions etc. Try using it to formulation balms, shampoos, hair oils, and other thick emulsions for the skin and hair.

Sulfated Castor Oil is also seen in formulations as a natural emollient and applied to the skin and hair as a softener. (keep away from eyes!)

PEG 40 HYDROGENATED CASTOR OIL

PEG 40 Hydrogenated Castor oil –  is also a very popular derivative of castor oil

PEG 40 Castor oil, also known as Castor oil ethoxylate (POE 40) is a Multifunctional Oil-in-Water Emulsifier, surfactant, foam booster.

PEG 40 Castor oil is a multifunctional non ionic surfactant used as fragrance builder and fragrance solubilizer, emulsifier. PEG 40 can be incorporated in to a formulation to help solubilize PLUS act as a foam booster, which benefits the formulator by possibly eliminating a secondary surfactant, or lessening the use of a secondary surfactant for example.

In some formulations it is a good replacement for polysorbates used to incorporate fragrances and oils in to water based blends like shampoos and body washes. Whether you are making creams and lotions, floral waters, room and fabric sprays, body washes, shampoos, even bath bombs, and need a good solubilizer for colors, fragrances, give PEG 40 Castor oil a try.

It is a safe, easy to use, vegetable derived non ionic surfactant, and serves a number of useful purposes.

Out side of uses in the personal care formulations, ethoxylated castor oil POE 40 is found in lubricants, specialty formulations that have applications in metals, textiles and other areas too.

Non Ionic – Compatible with non-ionic, anionic, and cationic ingredients and products.

Useful as a surfactant (foam booster.) As an emulsifier, solubilizer, and foam booster.
Miscible in both oils and in water
Use in a heated oil, or in cool down phase at 1% to 10%, although it’s safe to use up to 100% (Neat) on skin.

Cloud Point: 185°F (85.0°C) 

Black Castor oil (Jamaican Black Castor oil)

Cold pressed Black Castor Oil (Jamaican Black Castor oil) also known as JBCO

Jamaican Black Castor Oil, JBCO for short, is a liquid extracted and cold-pressed from roasted seeds of the castor plant, known by the botanical / latin name Ricinus communis Seed

The difference between “regular ” castor oil and Jamaican Black Castor oil are that the seeds are roasted before the liquid castor oil is extracted from the seeds, This roasting process means that the oil has a dark burnt orange to reddish-brown appearance. It also has a different fragrance – it is a roasted nutty fragrance.

Roasting the seeds  also raises the pH level of Black Castor Oil which results in a preferred ingredient for making many hair and cosmetic formulations.

Black Castor Oil, or JBCO is very popular in skin and hair care products and formulations. Many cite that the JBCO improves hair growth, and use it to massage in to the hair. Other sources cite that the black castor oil may improve circulation, to help stimulate follicles. Products made with the black castor oil often advertise that it helps moisturize the hair and eliminates hair  split ends, and it is used as an alternative to, or even in addition to traditional hair conditioners.

Typical Uses: Skin and Hair Care, hair conditioning, personal care products, Medicinal type topical products, Ayurveda

WHERE TO BUY CASTOR OIL 

8 Reasons to Drink Alkaline Water by Diane Shawe

The effects of drinking Alkaline water on our body

We’ve all heard that drinking water is good for us and we’re often told to drink around 2 litres a day. But all waters are not equal. What is good quality water and how can it norish the body?

I work with a lot of clients who are experiencing hair loss, low energy, joint aches and pains and even weak nails. I had those same issues until I started to explore the benefits of drinking good quality water. What I mean by this is alkaline water? 

I was reading and watching a lot of healthy eating books and videos by Dr Sebi  https://drsebiscellfood.com/ and he kept mentioning Alkaline foods and drinks. So I set out to find out how I could drink Alkaline water everyday effortlessly and came across pH Replenish which I will introduce you to later.  However what I  really wanted to do is share the benefit of drinking alkaline water.

So does alkaline water have even more health benefits than regular tap or bottled water?

Firstly, why is drinking all that water so good for us? 

Over half of our body is water! Our cells, organs and bones all need water to function properly. In fact, our brains and hearts are made up of about 70% water.

Although drinking water doesn’t seem very glamorous, if we become dehydrated we can quickly begin to lose concentration and focus, become lethargic and have sugar cravings. In the long term, dehydration can result in organ failure and humans can only survive for 3 or 4 days without water.

OK, So water is good for us. But what’s the difference between regular water from the tap and alkaline water?

Regular tap water usually has a neutral PH of 7 (although it can be lower) whilst alkaline water has a PH over 7. 

7 is neutral and any lower than 7 is acidic. As an example, corrosive liquids like lemon juice have a PH of around 2.5.

Water usually has a natural PH higher than 7 which comes from the minerals and salts found in the earth. But as the water passes through our man-made pipes and water distribution systems it loses a lot of it’s minerals and as a result the PH levels drop.

The blood in our bodies has a PH around 7.4 and the systems in our bodies work hard to maintain that level. Many alkaline water fans believe that drinking filtered water with a higher PH means that we are giving our bodies a helping hand to keep to that healthy PH of 7.4.

Are there any other advantages to drinking alkaline water? 

1 Reducing acid levels within our bodies

It’s widely believed that drinking alkaline water can help to reduce or balance the acid levels within our bodies.

Having too much acid in our body can result in a long list of issues including fatigue, confusion, joint pain and inflammation, headaches, an elevated heart rate and digestion problems. This ‘acidosis’ occurs when our kidneys cannot remove all the excess acid from our body.

Acid in our body can also strip important minerals like calcium and magnesium from our bones which can lead to diseases like osteoporosis.

Cancer is also known to thrive in acidic environments and struggles to survive in alkaline environments. The opportunity to reduce acid in the body could be a significant benefit of drinking alkaline water for many people.

2 Anti-oxidant effects

Alkaline water is high in anti-oxidants. Anti-oxidants are great for our body and our overall health. They help us to keep repairing our cells to keep us looking and feeling fit and healthy.

3 Anti-aging

Another benefit that drinking alkaline water can have for our bodies is an anti-ageing effect. A 2016 study on mice which ran for three years suggested that drinking alkaline water increased their life span significantly.

4 A treatment for acid reflux

A report by Dr. Jamie Koufman concluded that alkaline water with a PH of 8.8 can work as an effective treatment for people who suffer from acid reflux. Alkaline water has the ability to neutralise the stomach acid causing this unpleasant disease.

5 Hydration

The molecules in alkaline water are smaller than in our regular tap water. This means that our bodies can absorb alkaline water more easily without that bloated feeling that regular water can sometimes give you.

6 Reducing high blood pressure

One study carried out in Shanghai discovered that drinking alkaline water for 3 to 6 months brought high blood pressure, high blood sugar and high blood lipid levels back to normal.

7 Decreasing blood thickness

A paper Weidman et al found that drinking alkaline water after exercise helps to thin out the blood faster then normal water. This is useful to aid recovery after exercise and could be potentially life saving for individuals suffering from thickened or hardened arteries who want to improve their fitness with less risk.

8 Preventing obesity

Many alkaline water enthusiasts report that it helps with weight loss. Backing up this claim, a 2013 study found that when obese mice drank alkaline water for 7 weeks they lost weight compared with mice drinking regular water but eating the same diet.

The benefits of drinking alkaline water are very promising and many people who drink alkaline water report considerable health benefits. However, many of these studies and reports have only been carried out in labs or on a small scale so it would be nice to see more research demonstrating the many benefits of alkaline water.

Are there any side effects to drinking Alkaline water?

As with anything, if you consume too much there can be negative effects. Although it is extremely unusual, an over consumption of alkaline products could lead to alkalosis. Having too much alkaline in the body can bring on the symptoms of nausea and vomiting. However, if we drink alkaline water alongside a healthy and varied diet we would be very unlikely to experience this effect.

Slowly increasing the amount of alkaline water that we drink allows our bodies to adapt to the increased mineral content and higher PH and reduces the likelihood of any unwanted side effects.

How can I get alkaline water in my own home? 

Installing a water filter is the easiest way for us to access unlimited alkaline water and Invigorated Water offers a variety of alkaline water filter systems to suit every home.

or you could start off with a pouch  https://amzn.to/3DtG5Aa or water pitcher.

Counter top filters for kitchens with plenty of space hold enough water for the entire family. Smaller pitcher filters will fit easily into the fridge door where you can keep them cool. 

Order from this link https://amzn.to/3GgX7mU

Or, there faucet filters are a great option to easily provide alkaline water in your home and are easy to install.

If you are on the go and want to make sure that you have your alkaline water with you, try one of our bottle filters. Not only do they make your water taste better, they also look great.

You can also benefit from using alkaline water in your shower. 

When you shower, water is vaporized into steam which you inhale as you shower. By installing a shower filter such as the PH Rejuvenate shower head filter,  which increases the PH of your water you’ll know that you are breathing in safe, alkaline steam rather than potentially harmful, acidic water.

Showering with alkaline water can also be good for your skin. One study found that applying alkaline water to the sun damaged skin of mice helped to reduce the damage. Alkaline water has an anti-inflammatory effect that was also seen in people bathing in high PH spring water. Many of our customers report that their hair and skin feels noticeably softer and smoother after showering under our shower head filters.

Another advantage of the Invigorated Water filters is that they can remove any unwanted toxins, chemicals and heavy metals from our drinking water whilst adding in healthy minerals like magnesium and calcium. 

Pollutants often work their way into our water supply and can be missed by our government water treatment stations, particularly if our water is carried through old pipes, across long distances.

Increasing the PH of your drinking water to make it alkaline, removing pollutants and adding in the healthy minerals allows your body to thrive. By choosing to drink filtered, alkaline water you are looking after your health in one simple, easy step.

So I hope you found this article useful, I have been drinking alkaline water for the past 18 months and have seen and felt the difference.

Award winning Hair Extensions Salon

How to Create Trackable Social Media Links For Your Business by Diane Shawe

We can all agree tht social media plays an important part in sharing your message, services or products. But how do you start tracking what you have posted and how can it help your business, product or brand. I was researching this and have the following this to share with you.

It is important to set up a social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place.

Why Use Trackable Sharing Buttons

Not all sharing buttons are created equal, which is why you should pick sharing buttons that will give you a good signal of what’s going on in your site. You may see some insight in your analytics that tell you people visited your site, and some of them were from social. But to really know how and where your community is sharing your content, your sharing buttons should tell you.

How To Create Your Own Share Links

1) Go to http://www.sharelinkgenerator.com/.

2) Choose the social network you want people to share your content on.

3) Fill in the blanks.

4) Download a social button icon.

5) Make the icons clickable using your share link.

By using the right sharing buttons to help you see which social network is most popular among your audience, you’re going to understand your community better. Who knows? There may be a strong niche community reading your content in a social network you’re not actively engaging. These are a community manager’s dream gems to find!

Why Use Trackable Follow Buttons

Do you know, off the top of your head, how many social followers your site got for you this week? If your follow buttons were trackable, you’d be able to get this number without much digging in your analytics. And wouldn’t it rock to be able to tell your teammates you know that most of your Instagram followers came from your site? (This happened to us, actually!) As a community manager, this is the type of understanding that’ll open your eyes into exactly how your audience is engaging with your content. Discover which social networks your audience is most engaged with, and how your site is helping you drive engagement off your domain with trackable follow buttons.

Why Us Trackable Chatbots

Don’t lift a finger and still deal with your enquiries 24/7

The next big thing to hit SME’s is Chatbots Using Artificial Intelegence.
The number 1 complaint about launching and running a online business or attracting responses to a posting is generating enough enquiries to make a sale or even responding to all the enquiries within 24 hours.!

Chatbots can assist you and there is “No Need To Lift a Finger Because some of the Proven System Will Do The Work And Get You More Leads!”
The data coming out now is that more and more people are moving to online communications and shows that you need to start leveraging Chatbots to streamline customer communications, problem solving and sales.
Individuals are using messaging Chatbots for many different reasons. However, the key things your customers want from any communication is quick response, help with there enquiry, ability to make appointments or make a purchase or have a problem attended to quickly.

Click here to try it out

Why Use Trackable URLs

You can automatically generate unique hashes appended to all of your site’s pages to help you generate unique links that you can then use to push to social. Address bar sharing adds a unique set of characters to the very end of your URL that will make that URL unique. (And don’t worry, this will not negatively affect your SEO.)

The reason you’ll want to do this is if you’re trying to monitor how the same content performs on different social networks, and which messaging performed best on the same topic.

There’s nothing more frustrating than spending so much time creating awesome content, and having tons of Tweets, tiktok and instagram out there to drive traffic to your pages, and then not being able to tell which phrasing or timing actually worked best.

Go beyond the pageviews and visits by making all your site’s URLs generate uniquely. You’ll then even be able to catch where a big segment of your traffic came from.

How to embed a tweet using the Twitter website

Open Twitter in a web browser, log in if necessary, and find the tweet you want to embed.

Click the three dots at the top right of the tweet.

In the dropdown menu, choose “Embed Tweet.”

The Twitter Publish page should appear. …

When you’re done, click “Update.”

How to embed a tweet on a website using Twitter’s embed tool

Why Use Analytics

Tying all of that data together into an easy-to-read dashboard is usually the hardest part of a community manager’s job, but lucky for you, AddThis’ dashboard pulls all of this information for you in one place.

The dashboard lays out in crisp and clear graphics how all of your audience members engaged with your site, which tools they used to engage, and which content they liked the most.

Know exactly which social network is growing the most from your site, and which is being shared to the most. Know all this by just scanning your dashboard (without drowning in search queries and exported spreadsheets).

So Why is Olaplex so good for your hair by Diane Shawe

Inspired By Salons, Proven By Science

Washing and conditioning hair after a perm, colouring, balayage, relaxer or texturing is not enough any more.  The same clients who come into the salon today, want to leave with drastic (healthy) softer, silky hair. Social media and home treatment kits and the daily use of high temperature straighteners, have meant that any salon worth its salt need to invest in OLAPLEX! 

Clients want to go from brown to platinum in less than two sittings had to contend with the dryness and  damage caused to their hair so as to covet platinum blondes, perms, red hair and more, all came with a hefty price. Inspired by the desire salons and hairdressers have to take their clients to the next level, without damage, is why OLAPLEX exists. 

The Olaplex range repairs the 5 types of damage listed below:

• Chemical services such as colouring, perms, relaxers and keratin treatments

• Thermal damage from electrical tools such as straighteners, curlers and hairdryers

• Mechanical damage from brushing, tugging and styling hair

• Environmental damage including the sun and humidity, extreme weather and pollution

• Lifestyle or Physiological changes including age, stress, undergoing medical treatment, hormone changes

What is the hype about?

Non-toxic, vegan and cruelty free, the allure of Olaplex products lie in their proven results and critical acclaim. Used by salon professionals all over the world, Olaplex has been featured in the prestigious pages of Glamour, USA Today, Refinery29, Teen Vogue, Byrdie, InStyle – and many more besides.

The Olaplex range features a whole suite of treatments which have appealed to celebrities, hair professionals and beauty gurus of all ages. And when we say beauty gurus, we mean readers like you.

Why should salons use OLAPLEX?

You’ll notice that the range has a key focus on one word in particular – Bond. From bond building to bond maintenance and smoothing… Olaplex are pretty bond obsessed. Ok, we get it, they’re very sleek and sophisticated products, but there are no classified secrets behind the science here. To explain the importance of the bond obsession, it’s time for a quick introduction to hair biology.

Damaged hair prior to bond repair

Hair is fibre. Composed of the keratin protein, your hair consists of millions of disulfide bonds, which hold the protein structures of your hair shaft together. These bonds can be damaged by high levels of heat, chemical treatments, excessive brushing and environmental exposure. Basically… anything from hair straightener addiction to extreme colour treatment can interfere with the long term health of your hair, as these stressors can damage your hair bonds.

Step in Olaplex. Each product contains the patented ingredient bis-aminopropyl diglycol dimaleate. It sounds super fancy but long story short, this ingredient works on a molecular level to help repair the disulfide bonds in your hair.

Olaplex works on all hair types and textures. If you get your hair coloured professionally, your stylist may have even recommended using Olaplex between salon visits to help nurture your hair after your treatment.

The holy grail of hair is to fix damage, which is where OLAPLEX started. Today, we have a line of 9 products that address rebuilding hair while tackling other hair concerns such as moisture, frizz, and heat protection. Our heritage began in the salons, inspired by the needs of professionals, and has grown to the at-home line we have today because of it. You ask, and we listen. There are no other products other than OLAPLEX on the market that rebuild broken bonds in the hair, period. Only OLAPLEX products can take that bond-building technology and pair it with moisture, smoothing, and protection. 

OLAPLEX has elevated salon services forever, and with more use and heads of hair treated with OLAPLEX, we develop products based on clients’ needs. 

How It Started:

Stand Alone Treatment | Performed in-salon using OLAPLEX Nº.1 and OLAPLEX Nº.2, this treatment is the first, only, and strongest bond-building treatment available. 

OLAPLEX N°0 acts as an intensive repair booster working in tandem with  N°3 to receive your most intense repair. This means 68% more repair & 3x stronger hair when used together. This can be added to hair colour or most chemical treatment.

Introducing the newest product to the range, the no.0 is a professional- inspired treatment that primes hair for deeper repair with the highest dose of patented Olaplex technology of any of their take home treatments. It rebuilds hair bonds, strengthens and protects hair integrity. For best results it is advised to use as the first step in a two-part system with N°.3 Hair Perfector. Use once or twice a week, three if you have severely damaged hair. Apply to dry hair, fully saturating each section and leave on for 10 minutes before applying the no.3 which you leave on for a further 10 minutes

OLAPLEX Nº.1 | (Professional Use) Inspired by these in-salon Stand Alone Treatment, Nº.0 is used as a primer to amplify the bond building. No.1 is meant to mitigate damage during chemical services.

Exclusive to professionals, the Olaplex No.1 Bond Multiplier is a concentrated first salon step that rebuilds broken disulphide bonds and begins the process of preventing damage and repairing hair. Mix Olaplex No.1 with your client’s chosen hair colour, lightener or toner to help prevent hair damage and keep the hair in the best condition possible. Please note that this product isn’t available as a single product and comes as part of the Salon Intro kit. 

OLAPLEX Nº.2 | (Professional Use) When lighten your client’s hair to levels never thought possible before, without compromising the integrity of the hair.

Bond Perfector No. 2 can also be used as a mini bond building treatment and as a cutting lotion.

No.2 finds more single sulfur hydrogen bonds and crosslinks them back together WITHOUT chemicals working against it. So don’t skip it

Exclusive to professionals, Olaplex No2 Bond Perfector works to rebuild and restore broken bonds, ensuring the strongest, shiniest, and healthiest hair possible. Apply to the hair at the back wash after all processing has been completed, leave for 20 minutes and rinse to get the best out of this product.

OLAPLEX Nº.3 Hair Perfector | The first at-home bond building treatment. Repairs the hair internally. The second in-salon step continues to rebuild and restore any remaining broken bonds. REMEMBER: Clients can purchase this as ongoing and aftercare.

Olaplex treated hair

The original take-home treatment is a global bestseller and the product that put Olaplex on the map. No.3 is not a conditioner, it’s an at-home treatment that reduces breakage and visibly strengthens hair, improving its look and feel. It is known to visibly reduce breakage and strengthen the hair, improving the look and feel of all hair types. Perfect to retail on to your clients, it’s advised to use it once or twice a week on damp hair, applying from roots to ends. Suitable for 

OLAPLEX Nº.4 | Bond Maintenance Shampoo maximizes cleansing by repairing the hair and increasing manageability. 

The only shampoo in the range, No.4 protects and repairs hair from everyday stresses such as damage, split ends and unwanted frizz. How? It uses Olaplex’s bond rebuilding technology to repair and cleanse while also imparting moisture, strength, and manageability with every wash. Colour safe and perfect on all hair types, the No.4 Bond Maintenance Shampoo is available to purchase in two sizes. Ideal for salon treatments and selling on to clients for at-home use, we advise you to concentrate on the roots when applying. If required, it can be used daily on your client’

OLAPLEX Nº.5 | Bond Maintenance Conditioner is a bond-building conditioner that moisturizes the hair. 

Ideally used in conjunction with No.4 Bond Maintenance Shampoo, the Olaplex No.5 Bond Maintenance Conditioner restores, repairs, and hydrates without adding excess weight to hair. The highly moisturising reparative formula eliminates damaged frizz for strong, healthy, shiny hair. Perfect on all hair types, the No.5 Bond Maintenance Conditioner is available to purchase in two sizes. Ideal for salon treatments and selling on to clients for at-home use, apply evenly to the ends of the hair. If required, it can be used daily on your client’s hair.

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OLAPLEX Nº.6 | Our answer to the perfect leave-in. Hair repair, moisture, reduced frizz for up to 72 hours and increased manageability. 

The Olaplex No.6 Bond Smoother is a highly concentrated leave-in smoothing cream, which prevents frizz and flyaways in your client’s hair for up to 72 hours. Capable of protecting all hair types, including coloured, coiled and chemically treated; this silky cream strengthens and moisturises hair while also speeding up blow dry times, resulting in hair feeling smooth and silky. Apply a tiny amount of the product into damp or dry hair, focusing on putting it on your client’s mid-length to ends. Comb your client’s hair and then style it as you wish!

OLAPLEX Nº.7 | Bonding Oil is the first oil of its kind to rebuild the hair while protecting against heat to 450ºF, protecting against UV rays, adding shine, increasing manageability, and moisturizing the hair.

The Olaplex No.7 Bonding Oil is a highly concentrated, ultra-lightweight, reparative styling oil dramatically increases shine, adds softness and strength, and enhances all hair types and textures. Ideal for clients who use heat tools daily, the No.7 Bonding Oil provides heat protection up to 450°F/230°C. And that’s not all. This golden bottle also contains UVA/UVB protection, making it perfect for the summer months. All you have to do is apply a few drops to your client’s wet or dry hair before styling. Here’s a bonus: this small bottle is perfect to sell to your clients if they need a treatment to carry around and their hair needs a quick refresh

OLAPLEX Nº.8 | Bond Intense Moisture Mask is OLAPLEX’s newest addition, an intensive moisture mask for all hair types, with bond building. 

The Olaplex No. 8 Bond Intense Moisture Mask is a multi-benefit hair mask perfect for adding moisture, body and shine to all hair types. Infused with Olaplex’s bond-building technology, this mask is scientifically proven to add four times more moisture, twice as much shine and an unbelievable 96% more body than a regular hair mask. Capable of strengthening and repairing the most fragile of your client’s hair, all you have to do is apply the mask on damp hair from the mid-lengths to ends for ten minutes, and then rinse out. Once you see this mask’s more than visible results, your client will want to skip the styling stage!

Can I use Olaplex myself at home?

Looking for a hair makeover?

Olaplex No.3, No.4, No.5, No.6 and No.7 are available to be used at home.

Can I leave Olaplex on overnight?

Yes, you can leave Olaplex No.3 on overnight, but ensure it’s wrapped up so it doesn’t come into contact with your face or eyes.

WHAT’S A BOND?

Our hair contains millions of disulfide bonds.

These bonds give the hair its structure, strength and stability. When disulfide bonds are broken, it results in damage. 

OLAPLEX restores damaged and compromised hair by repairing from the inside out with our patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate.

Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair. 

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Your Guided Meditation Will Be More Successful if You Can Visualise In British Pounds Here’s Why

Guided meditation and affirmations with visualised images are very popular on Youtube.

Visualising in British Pounds will help Your Manifestation

Visualisation activates the creative powers of the subconscious mind, motivating it to work harder at creating solutions. If done correctly some people have noticed new levels of motivation and find themselves doing things that normally they would avoid, but that will take them closer to success.

Visualisation and affirmations can help you to change your beliefsassumptions, and opinions about the most important person in your life — YOU! They allow you to harness the 18 billion brain cells in your brain and get them all working in a singular and purposeful direction.

Click to start Listening to our Guided Money Meditation on Youtube

Your subconscious will become engaged in a process that transforms you forever. This happens intensionally or unintensionally because the subconcious mind absorbs everything every waking and sleeping moments of your life.

The process is invisible and doesn’t take a long time. this is why it is important to put in the time to visualise and affirm by practicing your techniques, surround yourself with positive people, read uplifting books and listen to audio programs that flood your mind with positive, life-affirming messages.

Listen to our video on how a coach could help

Negative Thinking is the Enemy

It is no secret that negative thinking is part of almost everyone’s life.

For some reason, it seems it is easier to think negative thoughts, than to think positive thoughts. The mind and emotions are vast, it is true that people are not taught to think expecially at school, so people tend to flip flop between thoughts and emotions.

Unpleasant situations, problems and difficulties arise in everyone’s lives, and these events cause negative thinking.

Often, people are not very much aware of the thoughts they are thinking, and therefore, get easily immersed with negative thoughts and negative moods when listening to the news or to people talking about their problems.  There is also a tendancy to gossip and gossip is almosy always negative.

It would be a good strategy to avoid negative discussion which can contribute to negative thinking though, in many cases, it is easier said than done.

So for instance when you decide to start some guided meditation there is often 3 choices. a) music only b) verbal affirmations c) visual/images (There is an agruement for silent meditation but this is not guided but may be personally accomplished privately or in a group)

a) Music:  Often people will select a piece of music that either calms them, inspire or motivates them. If the music you come across grates on your nerves then it is unlikely that you will consider listening to it.

b) Verbal Affirmations: Words Matter and if the words you are hearing sound unbelievable then your subconcious mind and your inner self talk will start a negative debate about what you are listening too.  So it is important that the verbal affirmation you select empowers your inner self, does not cause resistance or sounds unachievable.

c) Visual Images: Most of you would have heard the term ‘Create a vision board’ the purpose being to solidify the visual image into your subconcious mind everyday reinforcing your desires, dream or wish to come true. There are lots of Guided meditation videos on Youtube and the stats show that a high percentage of guided money meditations are listened to each day around the world.

Do you need help with getting more appointments or leads?

However if you are british or european and your watching a guided money  meditation in dollars there is instantly a conflict because the image does not fit your currency reality.

You will succeed in neutralising your efforts if you think  positively about your goal for a few minutes, and have doubts or think about them negatively the rest of the day. So it is important to match your money mantra meditation with the currency you predominatly use every day, otherwise this is poor investment of your time, and is one of the main reasons why you are not getting results.

Meaningful Guided Meditation

Guided Meditation, Visualisation and Miracle Tones stimulate positivity which  are essential components to focusing your intentions in a quiet moment to bring about change, bring you clients, bring you business, cashflow and business growth.

No matter your business, startup, not for profit, online business or charity, taking time out to clear your mind and focus on what you want to achieve with a clear vision can be very enlightening.

The brain is still a membrain that needs rest, need oxygen and the right minerals to support it.  There is also lots of evidence to support that certain tones when listened to can stimulate deep into the brain. In this Guided Money Meditation, affirmations are powerful wrapped into the solfeggio tones and biennial beats with wads of british pounds tumbling towards you with a little added surprise.

Start your Guided Money Meditation Right Away

You can watch and listen or just listen to this guided meditation anytime. To help you manifest your goals which will translate into money for your business try this guided money meditation in british pounds for 7 days. Please do not use whilst driving.

We know that most of the UK businesses are gearing up to #OpeningDay this April, A lot of money will be poured into #advertising, its time to gear yourself up to #followup every #Lead automatically without lifting a finger 24/7 

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