The period begins from the day you felt symptoms – whether they be mild of strong. If you do not feel any symptoms, however, the isolation period begins from the day you got tested.
Upon entering your positive test result into the Covid-19 app, you will be advised on which date to isolate until and which you are legally obliged to follow. You will also receive a call or text from NHS Test and Trace if you do not have access to the app.
However, those who are double vaccinated and have been notified as coming into contact with someone infected by Covid-19, are exempt from self-isolation rules providing they take daily lateral flow tests for 7 days.
If at any point you test positive during the 7 day period, you will need to isolate from the day you received the positive result.
How can I claim financial support under the Test and Trace support payment scheme?
You might be able to get a payment of £500 to support you during self-isolation if you live in England and meet all the following criteria:
You’ve been told to stay at home and self-isolate by NHS Test and Trace or the NHS Covid-19 app, either because you’ve tested positive for Covid-19 or have recently been in close contact with someone who has tested positive
You’ve responded to messages from NHS Test and Trace and have provided any legally required information, such as details of your close recent contacts
You’re employed or self-employed
You’re unable to work from home and will lose income as a result of self-isolating
You’re currently receiving or are the partner of someone in the same household who is receiving, at least one of the following benefits:
Universal Credit
Working Tax Credit
Income-based Employment and Support Allowance
Income-based Jobseeker’s Allowance
Income Support
Housing Benefit
Pension Credit
If you’re not on one of these benefits, you might still be able to apply for a £500 discretionary payment if all the following apply:
You meet all the other criteria listed above
You’re on a low income
You will face financial hardship as a result of self-isolating
What if my child has been told to self-isolate?
If you have not contracted Covid-19 but are the parent or guardian of a child who is subject to self-isolation measures, you could be be eligible for the payment, if the following apply:
You’re the parent or guardian of a child in your household who is self-isolating, and you need to take time off work to care for them
Your child is aged 15 or under, or aged 25 or under with an Education, Health and Care (EHC) Plan, normally attends an education or childcare setting, and has been told to self-isolate by NHS Test and Trace or by their education or childcare setting
You’re unable to work from home and will lose income because you have to care for your child while they are self-isolating
You meet all the other eligibility criteria for a Test and Trace Support Payment or discretionary payment
You can claim up to 42 days after the first day of your, or your child’s self-isolation period.
For the application, you will need to provide the following:
An NHS Test and Trace Account ID, sometimes referred to as a CTAS number. If you test positive for Covid-19, or are told to self-isolate by contact tracers, you will be provided with an NHS Test and Trace Account ID
A bank statement
Proof of employment or, if you’re self-employed, evidence of self-assessment returns, trading income and proof that your business delivers services that cannot be undertaken without social contact
If applying for your child, you will need to input your child’s NHS Test and Trace Account ID or proof of communication from their education or childcare setting telling them to self-isolate.
What are the rules in self-isolation?
NHS Test and Trace will advise on when your isolation period starts and ends, but it typically lasts 10 days from the day contact was made.
Unless you are exempt it is illegal to not self-isolate if you have been contacted and you could be fined if you do not obide the rules.
You should not leave your home for any reason when you are self isolating.
Do not go to work, school or public places – work from home if you can
Do not go on public transport or use taxis
Do not go out to get food and medicine – order it online or by phone, or ask someone to bring it to your home
Do not have visitors in your home, including friends and family – except for people providing essential care
Do not go out to exercise – exercise at home or in your garden, if you have one
I have found that lots of face creams claim to be the “Fountain-of-Youth-Like Effects”
We all want our skin to stay looking healthy
The Age-Defying BeautySkin addresses all the biggest “frustration factors” that make skin look old when it doesn’t need to at all.
And it does so by providing you a unique and powerful non-toxic, natural, formula that means you’ll enjoy both fast and ongoing results!
Our skin is complex
Of course, when you soon experience the “fountain-of-youth-like” results of the Age-Defying BeautySkin on your own skin, your first-hand experience will speak volumes more than we can here.
Still, we know it’s important you understand WHY the Age-Defying BeautySkin works so well and unlike anything else out there.
On that note, you first need to know the basics on the two big problems causing so many people frustration and even heartbreak when it comes to their skin…
Your skin is complex, so it’s important to reiterate that this full range of different premiere ingredients is essential to address the various issues.
What’s not complex, though, is using your Age-Defying BeautySkin to enjoy its fast and longer-term results. Simply…
Apply your BeautySkin cream anywhere wrinkles, fine lines, dark spots, loose-looking, dull-looking, or dry-looking skin appears. Most often, this is on the neck, by the eyes, around the mouth, on the cheeks and forehead, and on the hands.
It is recommended you use your Age-Defying BeautySkin in the evening before bed, or when you awake. If you seek the fastest results, you can use it at both these times.
We can all agree tht social media plays an important part in sharing your message, services or products. But how do you start tracking what you have posted and how can it help your business, product or brand. I was researching this and have the following this to share with you.
It is important to set up a social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place.
Why Use Trackable Sharing Buttons
Not all sharing buttons are created equal, which is why you should pick sharing buttons that will give you a good signal of what’s going on in your site. You may see some insight in your analytics that tell you people visited your site, and some of them were from social. But to really know how and where your community is sharing your content, your sharing buttons should tell you.
2) Choose the social network you want people to share your content on.
3) Fill in the blanks.
4) Download a social button icon.
5) Make the icons clickable using your share link.
By using the right sharing buttons to help you see which social network is most popular among your audience, you’re going to understand your community better. Who knows? There may be a strong niche community reading your content in a social network you’re not actively engaging. These are a community manager’s dream gems to find!
Why Use Trackable Follow Buttons
Do you know, off the top of your head, how many social followers your site got for you this week? If your follow buttons were trackable, you’d be able to get this number without much digging in your analytics. And wouldn’t it rock to be able to tell your teammates you know that most of your Instagram followers came from your site? (This happened to us, actually!) As a community manager, this is the type of understanding that’ll open your eyes into exactly how your audience is engaging with your content. Discover which social networks your audience is most engaged with, and how your site is helping you drive engagement off your domain with trackable follow buttons.
Why Us Trackable Chatbots
Don’t lift a finger and still deal with your enquiries 24/7
The next big thing to hit SME’s is Chatbots Using Artificial Intelegence. The number 1 complaint about launching and running a online business or attracting responses to a posting is generating enough enquiries to make a sale or even responding to all the enquiries within 24 hours.!
Chatbots can assist you and there is “No Need To Lift a Finger Because some of the Proven System Will Do The Work And Get You More Leads!” The data coming out now is that more and more people are moving to online communications and shows that you need to start leveraging Chatbots to streamline customer communications, problem solving and sales. Individuals are using messaging Chatbots for many different reasons. However, the key things your customers want from any communication is quick response, help with there enquiry, ability to make appointments or make a purchase or have a problem attended to quickly.
You can automatically generate unique hashes appended to all of your site’s pages to help you generate unique links that you can then use to push to social. Address bar sharing adds a unique set of characters to the very end of your URL that will make that URL unique. (And don’t worry, this will not negatively affect your SEO.)
The reason you’ll want to do this is if you’re trying to monitor how the same content performs on different social networks, and which messaging performed best on the same topic.
There’s nothing more frustrating than spending so much time creating awesome content, and having tons of Tweets, tiktok and instagram out there to drive traffic to your pages, and then not being able to tell which phrasing or timing actually worked best.
Go beyond the pageviews and visits by making all your site’s URLs generate uniquely. You’ll then even be able to catch where a big segment of your traffic came from.
How to embed a tweet using the Twitter website
Open Twitter in a web browser, log in if necessary, and find the tweet you want to embed.
Click the three dots at the top right of the tweet.
In the dropdown menu, choose “Embed Tweet.”
The Twitter Publish page should appear. …
When you’re done, click “Update.”
How to embed a tweet on a website using Twitter’s embed tool
Why Use Analytics
Tying all of that data together into an easy-to-read dashboard is usually the hardest part of a community manager’s job, but lucky for you, AddThis’ dashboard pulls all of this information for you in one place.
The dashboard lays out in crisp and clear graphics how all of your audience members engaged with your site, which tools they used to engage, and which content they liked the most.
Know exactly which social network is growing the most from your site, and which is being shared to the most. Know all this by just scanning your dashboard (without drowning in search queries and exported spreadsheets).
8 Advantages Of Accounting Software Over Spreadsheets
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It syncs all your financial data. …
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It gives detailed insights. …
It streamlines tax filing.
FreeAgent’s online accounting software helps small businesses, freelancers, contractors and sole traders take control of their business finances.
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FreshBooks – Affordable Accounting for Small UK Businesses
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Sage’s industry-leading software caters to a customer base of over six million. But go back to 1981, and Sage had just begun life in a basement, focusing solely on – you guessed accounting software. £12.00 monthly
I have been noticing that most of my food is going mouldy quicker, even in the jars! I was curious to find out why, espcially as this is happening more and more in the fridge as well. I thought the fridge was designed to keep things cool and slow down the detiriation of our food.
I also wanted to know what mould did to the body if injected, my mind started to generate all types of conspiracy theory so I decided to do a little research based on facts.
We all grow up learning mold is gross. But is it just unpleasant, or is it actually dangerous? Isn’t it mould that makes blue cheese blue? And wasn’t penicillin first discovered in moldy bread?
Are we wasting perfectly safe food when we throw it out? Or are we gambling our health when we shrug our shoulders and eat that piece of cheese that had a dusting of white fuzz?
How does mould grow on food?
I found this bit scary because is the air we are breathing so toxic? Is that why we are getting sicker even though we are more health concious? I mean think about it, our lungs are very moist!
So back to the question: Tiny mould spores are carried in the air. When these spores land on food, they take root and grow until they produce patches of mould visible to the naked eye. Once they mature, they produce new spores and release them into the environment and the cycle continues!
What is mold on food?
Mould is a microscopic fungus, and yes—spoilers!—consuming it can be bad for our health. Like its cousin the mushroom, there are thousands of different species.
Some are safe to consume, but many produce poisonous mycotoxins that cause illness and even death. Additionally, some people are allergic to mould and need to steer clear of it. So dealing with mold on food is serious business.
Mould requires three things to grow: organic matter, water and oxygen. Food provides the the first two ingredients. Exposed to air, mold has everything it needs to grow.
How long does it take for mould to grow on food?
Many factors affect the rate of growth of mould: the specific type of mould, the food it’s growing on, and the ambient temperature and humidity. Many species of mould like warmer temperatures and mould growing on fruit on your counter may develop in very few days, especially in the warm humid summer months. Other mould growing on food with less water content in the cool of a refrigerator might take several weeks.
How to handle mould on food?
Mould can grow on most types of food, but not all food is the same.
Red Flag Food
Red flag food items should be automatically discarded when mouldy. These items include most food items, particularly soft and moist foods:
Luncheon meats, hot dogs, bacon, etc.
Cooked leftover meat, poultry and fish
Cooked pasta and cooked grains
Casseroles
Sour cream and yoghurt
Soft fruits such as tomatoes, berries, cucumbers, etc.
Some other drier, harder foods fall into this category as well:
In general, softer food with more moisture content is more prone to moulding, and can’t be safely salvaged. In addition to the mould itself, soft moist food can provide an ideal environment for dangerous bacteria to grow. For these foods, it’s important not to assume the problem is limited to the mould you see.
Throw away the mouldy food, and carefully inspect other nearby food, especially food in the same package. Do not sniff mouldy food: spores might get into your respiratory system. Wrap the spoiled items in plastic to contain the spores, and discard.
To eat or not to eat?
Moulds can grow in the fridge and will even survive freezing. They can also survive in salty, sugary and acidic environments. This is scary!
As mould on our food is so hard to avoid, here are some general guidelines from the most Food Safety and Inspection Service on responding to the problem:
Discard all of these foods if mouldy:
Luncheon meat, bacon, and hot dogs.
Yoghurt, sour cream and soft cheese.
Soft fruits and vegetables
Bread and baked goods.
Peanut butter, nuts and legumes.
Jams and jellies – but note Dr Hocking has a slightly different view for Australian jams.
These foods can be saved from mould:
Hard salami (the dry, aged type) – scrub mould from the surface.
Hard cheese – cut off at least 2.5 centimetres around and below the mould. Don’t let the knife touch the mould and recover the cheese with fresh wrap.
Firm fruit and veg – small mould spots can be cut off.
The mould used in making these cheeses is safe for consumption. However, if other mold that is not part of the manufacturing process is present, these items should be discarded just like any other red flag food item. Some blue cheeses may be hard enough to be treated as a Yellow Flag item (see below for care). However, if you are unsure where to draw the line, remember: when in doubt, throw it out.
Note that while the mould that forms the blue veins inside blue cheeses is harmless when deprived of oxygen inside the cheese, the same strain of mold can form harmful mycotoxins if allowed to grow on surfaces exposed to air. Be careful of cross-contamination with these cheeses and keep them wrapped in cellophane while storing them.
Yellow Flag Food
Other foods, particularly harder and drier foods, can sometimes be kept once the mold is carefully removed. These include:
Hard cheese
Firm fruits and vegetables (cabbage, carrots, bell pepers, etc.)
If you’re going to cut away mould rather than discard the item, it’s important to remember that there is more mould present than what you can see. Below the surface, mould will have penetrated up to 2cm or more. For these food items, mould can be cut away but you should cut at least 2.5cm (1 inch) outside of and underneath any visible surface mould. Be careful to keep the knife clear of the mould to avoid contaminating the rest of the food as you cut.
Note that surface mould is a normal occurrence on certain hard salamis. In this case, scrubbing the mould off the surface is sufficient. Again, it never hurts to be cautious. When in doubt, throw it out.
Different types of food mould
Black mold on food
I did not like this bit, but if you are going to understand something, you can’t disguard the ugly sides. Well here goes.. Various strains of mould can have a black appearance. Homeowners know to watch out for black toxic mold, Stachybotrys chartarum, commonly found in attics.
However there are many non-toxic strains of black mould as well, including Rhizopus stolonifera, also known as black bread mould. You may encounter black mould on the rubber seals of your refrigerator or on food. While this doesn’t prove you have black toxic mould in your house, you are best to assume it may be harmful and discard the food item in question, meticulously scrub clean the refrigerator, and look for signs of black mould in your house.
Pink mould on food
Pink mouldy formations on food may not be mould at all, but rather bacteria growing. Aureobasidium and Fusarium are also two common fungi that grow with a pinkish colour.
Pink mould is most often seen on bread, dairy products and meat. Dangers of pink mold include infection of the respiratory, gastro-intestinal or urinary tracts.
White mould on food
White mould is seen on a variety of foods, from the white mould purposefully grown on the outside of certain cheeses, to fluffy white mold appearing on berries and other fruit.
Many strains of mould can appear white, and to complicate matters many coloured strains of mould may go through a phase where they appear white before developing the spores that give them their colour. Unless white mould is a purposeful part of a food’s production (e.g. brie and camembert cheese), assume it is toxic and handle affected food accordingly.
Green mould on food
Green mould is commonly found on citrus fruit and bread. Cladosporium is one particularly common species of green mould.
It can have a potent smell and be particularly irritating, particularly for people with mould allergies. This can lead to respiratory problems such as wheezing and coughing, as well as vomiting. Clodosporium mold can produce mycotoxins as well, so avoid exposure.
Orange mould on food
A variety of mould can take on an orange colour, including Fuligo septica and Aleuria aurantia. These orange moulds commonly have a slimy texture.
While they may be less dangerous than some other colours of mould, they can still cause respiratory problems, and where orange mould is present, bacteria are also likely to be found.
Furthermore, orange mould is particularly prone to growing on wood. So not only is orange mould a threat to your food, it is a threat to the wood in your house.
Red mould on food
While various strains of mould can be red, red mould on food is most commonly Neurospora. While this type of mould is typically less dangerous than other types of mould, some mycotoxin-producing moulds might appear red in certain conditions, or might be present alongside red mould. It’s therefore wisest to treat red mould on food with the same caution as other mould.
Blue mould on food
Blue mould on bread and the blue mould deliberately cultivated to make blue cheese are strains of the genus Penicillium. And yes, some species of Penicillium (but not all!) produce penicillin. Many species of Penicillium are innocuous, but some are not.
And while the blue mould in blue cheese, deprived of oxygen, is safe for consumption, that same strain of mould can produce mycotoxins when it grows on an outside surface exposed to air. So, eat that blue cheese but treat other blue mould as potentially toxic.
Consumers Select Food Based on Colour at the Supermarket
It is widely accepted that consumers select a food product with their eyes, so products need to look fresh and tasty.
Oxidation is the Enemy
Oxidation, a chain reaction that occurs in the presence of oxygen, is responsible for the deterioration of food products, including off-flavours and off-odours. This process is affected by processing, packaging and storing techniques, as well as product ingredients.
Antioxidants delay the onset of oxidation by donating hydrogen atoms to quench free radicals, forming a stable antioxidant radical that is unable to participate in propagation reactions, slowing down oxidation.
What happens if you eat mould?
You have to be really careful
Is it dangerous to inhale mould spores from food?
Inhaling mould visible on food is risky and should be avoided. It may cause allergic reactions or problems with the respiratory tract. When mould isn’t visible, sniffing may be a useful way to detect it—e.g. smelling dishcloths. However, once you’ve spotted mould, avoid inhaling.
Can mould on food make you sick?
Mould on food can be harmful in various ways. Some people are allergic to mould and could have a potentially serious reaction. However, even if you don’t have allergies, mould can cause irritation in the respiratory, gastro-intestinal or urinary tracts. And the mycotoxins created by some moulds are poisonous carcinogens that can prove fatal.
What are health symptoms you can get by eating mould on food?
Allergic reactions to mould can include sneezing, runny or stuffy nose, coughing, postnasal drip, irritated eyes, nose and throat and dry, scaly skin. Those with asthma may experience coughing, wheezing, shortness of breath and tightness in the chest.
Those without allergies may still experience respiratory problems such as wheezing, sneezing, tightness in the chest and difficulty breathing. In more severe cases, this can lead to respiratory infection and even hypersensitivity pneumonitis.
A particular concern is ingesting mould that produces mycotoxins. Signs of mycotoxin poisoning include reduced appetite, a general feeling of malaise, acute illness or death in rare cases.
Food mould facts and questions
Which food will mould fastest?
Storage conditions will have a significant effect on how quickly a given food turns mouldy. However, all things being equal, food with a high moisture content will mould first. Thus, in the fridge, fruits such as strawberries or cucumber might get mouldy before other foods. Stored at room temperature, natural bread (with no preservatives) can get mouldy quite quickly.
Is it safe to eat fruits with mould on a peel you discard?
It may be tempting to think that for fruit with a peel, simply removing and discarding the peel may be enough to protect you. In the case of a firm fruit like a pineapple, it can indeed be treated as a “yellow flag” food, carefully cutting away the affected area.
Fruits with a softer peel like oranges or bananas should be treated as “red flag” foods and discarded—underneath the visible mould, it may have penetrated the peel to the flesh of the fruit inside. In the case of an avocado, while the skin is quite tough mold can still get underneath and infect the fruit inside. Play it safe and discard it.
What temperature kills mould spores in food?
Most moulds are killed off by temperatures of 60-70°C (140-160°F). Thus, boiling water is generally enough to kill off mould. Remember, though, that mould doesn’t just grow on the surface: heat will have to penetrate into whatever the mould is growing in to kill it. Also keep in mind that the mycotoxins produced by certain mould can survive intense heat: boiling may kill the mould but leave its poisons still intact.
It takes one mouldy food item to get the whole basket covered in mold! This is very important rule to remember the moment you are at the market. If you are buying nonpacked items, ensure each of them is fresh. If you notice mold on any single piece, simply don’t buy it. Examine each item for bruising, softness, oxidation or signs of mould before you buy it and avoid any items that look overly ripe.
On the other hand, when buying pre-packed food you cannot examine every single piece, meaning that mouldy items can go unseen. In that case, ensure you checked the date and chose the one that was most recently packed. Instead of buying processed or pre-packed food, where you often don’t have control of the freshness (the story of wrong dates is not rarely heard), choose local markets and stores you can trust.
Once you buy your delicious food, especially fresh fruit and veggies, it is important to keep it covered until you’re ready to eat it to minimize the risk of cross-contamination with bacteria, mold, dust and debris from the environment. Use plastic wrap to cover foods you want to keep for longest, such as fresh fruits, vegetables, salads and cheese.
Rinse the contents of canned goods under water and store them in your fridge in tightly sealed plastic or glass containers. Refrigerate leftovers and use them within four days.
Consume early to avoid mold. The first step you can take to prevent food going bad is to eat it before mould has time to take hold. Especially for moisture-rich and porous food like fruits and breads, buy in smaller quantities so you can consume it within a just a few days.
Keep food cold: the cooler the better. Keep food, especially soft moist food like fruit, in the refrigerator rather than at room temperature. Only take it out while you’re using it—under two hours. To keep food mould-free for longer periods, store it in the freezer rather than the fridge.
Use heat to kill mold. High acid foods such as fruits, jams and jellies can be made safe to preserve through heat treatment. A boiling water bath is a common practice to prepare them for a long shelf-life. The amount of time required for a water bath will vary depending on what and how much you’re canning, so be sure to adapt your method to the specific food you’re treating.
Keep kitchen tools and surfaces clean. Mould may thrive on food, but it can be found anywhere. The less mould in your kitchen, the less your food will get exposed. Clean your refrigerator and other kitchen surfaces with a mixture of 5ml of baking powder to 1L of water. Watch out for black-coloured mold on your fridge’s rubber seals and scrub carefully to clean it out.
Keep your dishcloths, tea towels, sponges, mops and other kitchen tools clean. Give them the sniff test: if they smell musty, they may be harbouring mould. Any item that you can’t get clean and fresh-smelling, discard and replace.
In order to prevent mould on food you will have to work on overall kitchen mould prevention. In most cases it includes either ensuring there is enough fresh air or regular cleaning. Here are a few tips that can help you prevent mold in the kitchen.
As said above – mould can grow in the fridge and, thus, it is important to keep the inside of the refrigerator clean. We suggest cleaning it every few months with one tablespoon of baking soda dissolved in a quart of water. Rinse with clean water and dry thoroughly before storing food again.
Ensure your food is still fresh by checking it every day or two. Toss away anything that has a sign of mould or that started rotting away.
Replace sponges at least once a week and always use clean dish clothes and towels. If you notice a musty smell coming from a sponge or towel, replace it immediately.
Wash the dishes at least once a day. Don’t leave food leftovers in your sink behind you once you are done with the meal. Throw them away immediately. If you are in a rush, keep your dishes under water to prevent food stains from hardening until you can wash them properly.
Mould can be found in dishwasher and garbage disposals. It can be the reason behind the odors, thus keeping it clean should be your priority. At least once a week pour baking soda, salt and vinegar (or lemon) own the sink and leave it for 10 minutes. You can add lemon or orange peels and even essential oils to give it a nice smell. After that all you have to do is pour boiled water to wash it up and your disposal and sink will be clean, mould-free and refreshed.
Kitchen tools, especially wooden ones should be washed and well dried before set aside, because wood is one of the favourite food for mould. All you have to do is simply wash them after you used them and leave them to dry well somewhere where it is not wet and it has enough fresh air and light. (for example if you are done with cooking and your stove is still warm, you can put it next to it to dry.
Don’t forget about unused kitchen appliances. They are often sealed and if not well dried, mould can form due to water evaporation inside. The best way to prevent mold from developing inside is to ensure it is well dried before storing and, if there is a possibility, keep it open.
And last but not least, make sure that the relative humidity in your home is between 30% and 50%, especially in the warmer months, when mold is known to flourish. The easiest thing you can do to control the humidity level is to keep your windows open as often as possible. If that is not possible your next steps should bes either air vents or even a dehumidifier.
Conclusion
As with mould in general, there are many strains of mould that can be found on food. While some are innocuous, many are not. While mould that’s purposefully introduced into certain cheeses can be safe, always treat other mould on food as a dangerous substance. Treat “yellow flag” foods with caution and for “red flag” foods, play it safe and discard it.
And remember, the same concerns about mould allergies and mould toxicity that applies to food mould also applies to other mould in your house. Keep watch for mould in your kitchen and whole house, and if you detect signs of mould, get informed as to the steps needed to eradicate it safely.
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Don’t start ore expand your business without a business plan
A lot of people refer to them as Influencers today but here’s a little secret that can help you raise your status or even attract funding to help you successfully grow your business, So what’s the secret? find and leverage mentors and advisors.
You might think this is odd and not doable, but think about it, this is a win win senerio.
So, who or what are advisors?
Advisors are successful people that you respect and that agree to help your company. Advisors are generally successful and/or retired executives, business owners, service providers, professors, or others that could help your business.
Advisors generally will not cost you any money (you don’t pay them), although I do recommend giving them stock options to incentivise them to contribute as much as possible. But one of the benefits to them is that they also need referrals and new clients.
Getting advisors is not a requirement for raising money, but they have multiple benefits as follows:
Practice: if you can’t successfully pitch an advisor to invest time in your business, then you’re not going to successfully pitch anyone to invest money in your business. So, practice your pitch on prospective advisors first, and use that practice to perfect it.
Connectionsto capital and more: as successful individuals, advisors often have the ability to invest directly in your company; and/or they tend to have large, high quality networks of individuals they can introduce you to. Likewise the right mentors and advisors can connect you with key strategic partners, employees and customers.
Credibility: having quality advisors gives your company instant credibility in the eyes of investors, partners, customers, etc., can build enormous credibility.
Operational success: Having Advisors with whom you can discuss key business matters as you grow your venture will help ensure you make the right decisions, particularly if they have encountered and dealt with the same challenges already in their careers.
We assist startups or established businesses to generate a business plan and projections. We then help them to raise any finaces to help setup or expand their business.
I was five years old when I first heard the phrase or taunt ‘Blacky’ I had played with all my neighbours on the street and in the garden when I was little, looking back my neighbours were black, white and asians. We use to love playing tick. My mum picked me up from my new infant school and I asked her what was a blacky.
She politely asked me were I had heard the phrase and I told her some kids were calling us it at school. She said to take no notice and focus on learning and doing as the teacher said. So I did, but for the next 7 years I could now describe all the various ways I was racially profiled, abused and taunted by both teachers and my classmates without realising it back then. I can now on reflection ask ‘How did that white young child understand to start calling me blacky when I didn’t even know they were white or indeed that I was black? I just saw Jane who was my best friend, she had freckles and ginger hair.
In view of this whilst conducting my mini research for this article, I began to understand that simply making throw away statements as to what racism is and peoples assertion that it may or may not be stamped out was coming from a place of pain, helplessness, denial or plain historical orchestrated planning.
One thing we can all agree on is that racism is alive, it is fed, it has been modernised, debated clinically, psychologically, intellectually, emotionally from generation to generaion.
Contrary to a dictionary definition, racism, as defined in social science research and theory, is about much more than race-based prejudice—it exists when an imbalance in power and social status is generated by how we understand and act upon race.
The UN does not define “racism”; however, it does define “racial discrimination”. According to the 1965 UN International Convention on the Elimination of All Forms of Racial Discrimination
The term “racial discrimination” shall mean any distinction, exclusion, restriction, or preference based on race, colour, descent, or national or ethnic origin that has the purpose or effect of nullifying or impairing the recognition, enjoyment or exercise, on an equal footing, of human rights and fundamental freedoms in the political, economic, social, cultural or any other field of public life.
UN Racial Discrimination 1965
Racism exists when ideas and assumptions about racial categories are used to justify and reproduce a racial hierarchy and racially structured society that unjustly limits access to resources, rights, and privileges on the basis of race. Racism also occurs when this kind of unjust social structure is produced by the failure to account for race and its historical and contemporary roles in society.
So with this in mind, when the slogan ‘Black lives Matter’ descended into competing factions like ‘Blue lives Matter’ or ‘All lives Matter’ I became a little confused as to why visually seeing a unarmed, handcuffed man’s life being snuffed out in broad daylight by an appointed officer sworn in to defend all people, along with insurmountable evidence going back hundreds of years starting from yesterday could then generate competitive slogans in retaliation to minimise what we all saw and witnessed as being equal to everything else?
I then discovered that racism in itself is not a simplified one paragraph statement in a dictonary, it’s not about setting up a Diversity department with one member of staff having no power to affect real change from the board of dircectors, investors, recruitment and legislation.
From Race transitioning into racism, oppression, cruelty and suppression this little child has grown up to be a sophisticated adept monster.
So began my education into the 7 forms of Racism which I have best summarised below (reminds me of the 7 deadly sins)
Racism takes seven main forms, according to social science. Rarely does any one exist on its own. Instead, racism typically operates as a combination of at least two forms working together, simultaneously. Independently and together, these seven forms of racism work to reproduce racist ideas, racist interactions and behavior, racist practices and policies, and an overall racist social structure.
Representational Racism
Depictions of racial stereotypes are common in popular culture and media, like the historical tendency to cast people of color as criminals and as victims of crime rather than in other roles, or as background characters rather than as leads in film and television. Also common are racial caricatures that are racist in their representations, like “mascots” for instance or the “Angry Black Women” for instance.
The power of representational racism—or racism expressed in how racial groups are represented within popular culture—is that it encapsulates a whole range of racist ideas that imply inferiority, and often stupidity and untrustworthiness, in images that circulate society and permeate our culture. While those not directly harmed by representational racism might not take it seriously, the presence of such images and our interaction with them on a near-constant basis helps to keep alive the racist ideas attached to them.
Ideological Racism
Ideology is a word that sociologists use to refer to the world views, beliefs, and common sense ways of thinking that are normal in a society or culture. So, ideological racism is a kind of racism that colors and manifests in those things. It refers to world views, beliefs, and common sense ideas that are rooted in racial stereotypes and biases. A troubling example is the fact that many people in American society, regardless of their race, believe that white and light skinned people are more intelligent than dark-skinned people and superior in a variety of other ways.
Historically, this particular form of ideological racism supported and justified the building of European colonial empires and U.S. imperialism through the unjust acquisition of land, people, and resources around the world. Today, some common ideological forms of racism include the belief that Black women are sexually promiscuous, that Latina women are “fiery” or “hot-tempered,” and that black men and boys are criminally oriented. This form of racism has a negative impact on people of color as a whole because it works to deny them access to and/or success within education and the professional world, and subjects them to heightened police surveillance, harassment, and violence, among other negative outcomes.
Get a Copy from Amazon Books by Diane Shawe
Discursive Racism
Racism is often expressed linguistically, in the “discourse” we use to talk about the world and people in it. This kind of racism is expressed as racial slurs and hate speech, but also as code words that have racialised meanings embedded in them, like “ghetto,” “thug,” or “gangsta.” Just as representational racism communicates racist ideas through images, discursive racism communicates them through the actual words we use to describe people and places. Using words that rely on stereotypical racial differences to communicate explicit or implicit hierarchies perpetuates the racist inequalities that exist in society.
Some Comedians often paint a picture to a wide audience. Study has shown that storytelling can form the most embedded images into the subconscious mind, wrap that into laughter another very powerful emotional tool to stimulate memory and feeling, it is easy to see that monkey joke being repeated time and time again for instance. It is viewed as harmless by the presenter because it was packaged as a joke by a well known commedian.
Interactional Racism
Racism often takes an interactional form, which means it is expressed in how we interact with each other. For example, a white or Asian woman walking on a sidewalk may cross the street to avoid passing closely by a black or Latino man because she is implicitly biased to see these men as potential threats. When a person of color is verbally or physically assaulted because of their race, this is interactional racism. When a neighbor calls the police to report a break-in because they do not recognise their black neighbour, or when someone automatically assumes that a person of color is a low-level employee or an assistant, though they might be a manager, executive, or owner of a business, this is interactional racism.
Hate crimes are the most extreme manifestation of this form of racism. Interactional racism causes stress, anxiety, and emotional and physical harm to people of color on a daily basis.
Institutional Racism
Racism takes institutional form in the ways that policies and laws are crafted and put into practice through society’s institutions, such as the decades-long set of policing and legal policies known as “The War on Drugs,” which has disproportionately targeted neighborhoods and communities that are composed predominantly of people of color. Other examples include Stop-N-Frisk policy that overwhelmingly targets black and Latino males, the practice among real estate agents and mortgage lenders of not allowing people of color to own property in certain neighborhoods and that force them to accept less desirable mortgage rates, and clerks and judges automatically assuming that the presence of a black person in court must be a defendant and not a solicitor or barrister. (recently reported)
Institutional racism preserves and fuels the racial gaps in wealth, education, and social status, and serves to perpetuate white supremacy and privilege.
Structural Racism
Structural racism refers to the ongoing, historical, and long-term reproduction of the racialised structure of our society through a combination of all of the above forms. Structural racism manifests in widespread racial segregation and stratification on the basis of education, income, and wealth, the recurrent displacement of people of color from neighborhoods that go through processes of gentrification, and the overwhelming burden of environmental pollution borne by people of colour given its proximity to their communities. Structural racism results in large-scale, society-wide inequalities on the basis of race.
We can see this when local areas that have enjoyed house prices being maintained and an assumption made that having ethnic people move into the area automatically result in house prices going down. But on the other hand a run down area could be rejuvenated automatically as soon as white people move in forcing residents who have been deprived for years to move out.
Systemic Racism
Many sociologists describe racism in the U.S. and U.K as “systemic” because the country was founded on slavery and racist beliefs that created racist policies and practices, and because that legacy lives today (more so in the U.S) in the racism that courses throughout the entirety of our social system. This means that racism was built into the very foundation of that society, and because of this, it has influenced the development of social institutions, laws, policies, beliefs, media representations, and behaviors and interactions, among many other things. By this definition, the system itself is racist, so effectively addressing racism requires a system-wide approach that leaves nothing unexamined.
But here is the cunnundrum, when what is seen as the norm to white people who have only known to do what they have been doing all along, when they believe their model is already superior and any alternate model from which to compare in order to modify would diminish their position, I would go as far as to say it would be like asking a fish to fly when its only experience has been to swim in water. The fish could end up experiencing stress and trauma or even fear. All of these emotions have a reactionary response, not dissimilar to the person being continuously discriminated against as described above.
Here me out here… However according to Darwin’s Theory of Evolution man evolved from fish and became acquainted to both Land, Sea, Air and Fire. An intelligence beyond all other creatures on earth. All around the world we can now see evidence of what man can create and sadly what he can destroy.
Sociologists observe a variety of styles or types of racism within these seven different forms. Some may be overtly racist, like the use of racial slurs or hate speech, which some people have identified and tried to be political correct whilst others use it to hurt and hammer home their pain, fright or anger.
There are some policies that intentionally discriminate against people on the basis of race. Others may be covert, (but isnt the act of covert implying complicitness?) kept to oneself, hidden from public view, or obscured by color-blind policies that purport to be race-neutral, though they have racist impacts.
While something may not appear obviously racist at first glance, it may, in fact, prove to be racist when one examines the implications of it through a sociological lens or the feedback and complaints presented by the reciepients. If it relies on stereotypical notions of race and reproduces a racially structured society, then it is racist.
Due to the sensitive nature of race as a topic of conversation some have come to think that simply noticing race, or identifying or describing someone using race, is racist. Sociologists do not agree with this. In fact, many sociologists, race scholars, and anti-racist activists emphasise the importance of recognising and accounting for race and racism as necessary in the pursuit of social, economic, and political justice. (We must however agree that the earth contains different races and that will not change unless we destroy ourselves)
Both sides of the isle often digs in because they are operating from fear. We see the oppressor become more erratic and seek to use the legal system, government, army or commercial power to justify and repackage their unfair practices whilst crushing modernisation and equality by all means necessary using disinformation to divide and sow mistrust.
What are we evolving into? Is it so painful and unjust to want to see the whole world share in our further evolution economically, geographically, socially, environmentally, policically or religiously?
With over 7 billion consumers on this planet perhaps to be serviced by almost 2 billion suppliers, designers, developers, farmers, educationalist and health specialist the list goes on why does a few elite societies prefer to move us towards destruction because they are apposed to equality and human dignity?
We have the luxury of history, it has shown us time and time again the fall of hugh empires imploding because the rulers have abused their fellow man, become corrupt, greedy, uncaring and cruel. Surely we can do better and not repeat history.
So if both parties are blinded by the ‘I lose you gain’ principles one has to ask, is Racism taught and if so who is doing the teaching?
There is more than enough for everyone to enjoy
The definition of insanity is doing the same thing over and over again and expecting a different result
Albert Einstein
So where do we go from here? There are two side to every coin, one side could not exist without the other. What I find troubling is there are some people who want to do the same thing over and over again to achieve exactly the same result as before. A chilling thought.
Ten tips to prevent being scammed out of your money online when trying to setup a Business
It is now more than ever that anyone intending to set up a business must have built into the Business Startup DNA 7 disciplines.
1. Identify proper business advice or support 2. Take a short but credible Business Entrepreneur Course 3. Prepare a Business Plan and Cashflow Projections. 4. Setup Proper Legal Status, Bank and Merchant Account 5. Identify where you can apply for business startup funds and apply 6. Established Google verified Website & Social Media Links 7. Invest in effective Customer Aquisition online A.I technology
If you want to bypass these 7 disciplines, then you might be setting yourself up for failure and an empty bank account.
I have been in business for over 15 years. It is hard work, it takes resilience, the ability to adapt to change and short, medium and long term goal setting. (Not forgetting stress, the losses and wins).
I use to help individuals and partners establish their business startup when I worked for the DTI Business Development department back in 1986. The government engaged in a big national campaign to get unemployment down and increase small business startups. We were very busy.
I learnt a lot about the challenges facing business owners and I can confirm that there is no shortcut, no quick rich route to establishing a solid business
Now everytime you switch on your phone, click on Youtube, Facebook, Instagram to name but a few, there is someone telling you how they made 5 or 6 figure income each month by just doing a few clicks and 3 hours a week work! I suspect the reason most of them do this is because they are selling a replicatable business platform and each person who want to get involved needs to pay them several hundred pounds after you have been exhausted and convienced by a pretend training video which is just a long sales pitch! There I said it!
Even if you wanted to set up a online business, even if its a replicatable business, a amazon, ebay or spotify store I still beilieve that the 7 Business Startup DNA is essential so that you know where your going and not just sat there waiting for someone to come buy from your store.
According to a large Domain Name Registration Company there are over 9 million websites in the UK. Just let that sink in….and you would need to get people to it.
So my next point is how do you keep your hard earn money safe until you are really sure your making the right investment?
Study these ten simple tips to reduce the risk of being scams or fraudulently hoodwinked out of your finances just because your eager to start a business.
1. Be sceptical
If it sounds too good to be true, it probably is. Thoroughly question all:
Online or offline deals, propositions or Quick money spinning Opportunities Presented Documents Request for or photo evidence of money transactions Information and the source
Anything can be pulled up, designed, prepared and recommended to make something look impressive.
2. A Business Plan will help you know your business inside out
Have a thorough understanding of your business so you know:
How it will operates What manpower or collaborators you will need The products and services it provides Your target market and your business SWOT Your legal and regulatory obligations Your financial Projections
This will help you realise immediately when something isn’t right when you talk to other businesses. If they cannot answer indept questions about their business and spend a lot of time blagging, don’t part with your money.
3. Find out about suppliers and how they work
When you understand who you do business with you can spot any business request or transaction that looks wrong for that customer or supplier and may be fraudulent.
Conduct due diligence using a risk-based approach, such as checking the customer or supplier details you have on file, as well as online searches. Check the website links, don’t be drawn in by glossy spotify websites for instance, anyone can set one up in minutes, which is good for the industry, but also very helpful to dishonest people.
Imagine how a fraudster might target you, both emotionally and motivationally. If you are desperate for instance to start making money, will that sway your judgement to be more risky? A business or marketing plan with your own financial projection will help keep you focused, on pointand strategic.
5. Develop a personal development strategy
It is easy to assum that if you have been working for a company for many years, or have just completed your degree, or you have had a hobby for years that setting up a business might be the next logical step especially if you want to change caeers or create work for yourself.
This is all fine, but it might be a good idea to take a credible short course in Business Management, Marketing, Social media, etc to increase your knowledge base and get up to date.
6. Take extra care against cyber attacks and data loss
With increasing threats from cybercrime, protect your mobile phone, tablet and computer. Try not to post your mobile number across the internet. For instance buy a skype number. Also if your working on projects make sure you back up your systems in the cloud in case things get lost or corrupted.
7. Protect your finances
Understand how money leaves your bank account and how hard it is to replace. A few thousand pounds in your bank account might seem like a lot, but when incorrectly invested or spent will have you kicking yourself after te event try to:
place the bulk of your money in a 30 days request account. This may help slow down any implusive purchases.
take time to study and understand the concept of Return on Investment.
Take great care with anything offering continued electronic growth like bitcoin in exvhange for real cash and flashy websites with sophisticated algorhymes.
Invstigate if you can borrow money first and keep your cash for backup and liquidity. There is a saying, ‘Us other peoples money’
Try to use a different debit visa mastercard that you have to load up online from your bank account, this will help protect your own credit and debit card numbers from fraudsters.
Always check your bank statements.
8. Secure and protect your mobile and intellectual property
This includes laptops, computers, smartphones and intellectual property. Factor in home or business insurance to cover these items if they’re compromised, damaged or stolen.
It is also worth copy righting any itellectual property that you have designed or created. This can be for instance putting logos or watermarks, saving and sendind as pdf, taking videos with you working on your project or design etc.
9. Develop an action plan
Consider when you might need professional or legal advice. While prevention is better than cure, it’s important for you to design an action plan.
10. Avoid Duplicating, copying or forwarding anything online that is not your copyright
Cybercrime is real and you could find yourself accidentially committing or participating in a crime or even become a victim. Criminals are aware that word of mouth, recommendations and reviews achieved in your excitment can act as strong validation and are the best way to legitamise their criminal activity.
If you are asked to share, copy or forward something that requires people to commit to any payments, familiarise yourself with the website copyright, privacy and legal status.
You should report and share any links to the police. Call the police cybercrime department if you suspect or have been a victim.
Remember if it sounds or reads to good to be true then the odds are you need to dig deeper.
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