Influencer marketing is not an emerging trend anymore but a strategic part of companies’ overall digital marketing budget.
While a decade ago, influencer marketing did not exist, the adoption of influencer marketing is rising fast and 93% of marketers use it today.
Ignoring the benefits of influencer marketing campaigns can spell doom for companies and social influencers. But what is influencer marketing, and how can you develop an influencer marketing strategy that works for you?
What is influencer marketing?
Influencer marketing is a marketing strategy in which brands partner with social media influencers to promote their products and services.
Influencers have an engaged and large following on social media platforms due to their knowledge, expertise, or unique point of view. They typically share content with their followers on diverse social media platforms such as:
• Online blogs on WordPress, Wix, or other online content management websites
To strengthen your influencers online conversational marketing strategy you now need to consider seriously introduce A.I Technology. A Conversational Chatbot can interact with all your followers simultaneously providing them with advice, links, offers and much more.
Businesses, Enterprises, Organisations of all sizes and legal formats now find themselves post pandemic with increased online activity from current and new customers wanting information, customer services, services fulfilment and much more at an all time high.
As a result of this the last few years have set up scenarios where businesses and customers are mutually ready to adopt conversational automation.
A.I Chatbot for Business: Industry reports that today, just being present online is not enough. Businesses need to provide a 24/7 conversational availability, which is what customers expect across messaging platforms, social networks, websites, and other digital channels.
Virtual Speedy Services has looked at the top ten industries that are adopted conversational AI on various social media platforms like facebook, WhatsApp, Instagram or providing a link instead of their business website.
1. Social Media influencers
There is a growing number of social media influencers who have now amassed a huge following sometimes in the millions. In order to stay connected with their fans and streamline any endorsements, products or promotions they can stay fully connected in real time with their followers using A.I. Chatbot technology.
2. Using conversational A.I for e-commerce
The e-commerce industry is on a roll with exponential sales growth. The worldwide e-commerce retail sales amounted to £3.00 trillion in 2019, which is expected to reach £6.00 trillion by 2024.
Despite this growth rate, e-commerce businesses are struggling to maintain their sales cycle with traditional channels such as social media, emails, and phone calls. Not more than 1-3% visitors feel engaged enough to fill those static forms. If you also rely on these platforms, you must be struggling with the same problem.
Relying only on the human-driven sales and support system which are becoming more and more expensive can’t lead a business to success at profitable scale. E-commerce brands such as Shopify giant brands have created a new form of transformative digital customer experience with A.I chatbot.
Conversational A.I is helping e-commerce companies to
Every company needs a smoothly running HR department to ensure long-term success. During the process of recruitment, HR managers have to take care of hundreds of activities. And the success of those activities defines the future of a company. Finding the right candidates, ensuring policy compliance, resolving queries and conflicts- all these activities ensure that a business can run without any interruption.
Many organisations have started using conversational A.I for futuristic and proactive HR activities. Companies that use artificial intelligence for HR are able to increase their productivity by 45%. HR teams are saving almost half of their time usually spent on managing talent and answering repeative questions and queries. Hence, they can spend more time strategising, planning, developing, and recruiting talent.
With A.I deployed to your Customer services and HR activities, you can-
Attract more relevant prospective candidates
Reduce the hours spent and scale up the recruitment process
Qualify candidates based on automated background checks
Answer their questions with personalized interactions
Help candidates with paperwork, onboarding, and company policies
With Virtual Speedy Services, you can adopt an A.I-powered Customer Services or HR chatbot for more human-like engagement of candidates, customers and employees. An A.I that can find what they want in real-time and help them instantly rather than letting them go through an endless cycle of emails.
4. Conversational A.I for Distribution and Manufacturing
The distribution and manufacturing industry involves large-scale customer queries and operations. Manually handling interactions causes reduced results due to delayed responses and inefficient processes. With everyone having a mobile phone to hand they react by calling instantly when wanting assistance
To match the scale of manufacturing, enterprises are deploying AI in their digital conversations. Various tasks across marketing, sales, and support are being automated using AI chatbots for business.
Using Virtual Speedy Services conversational A.I platform, your manufacturing business can-
Run conversational marketing for more qualified leads
Take care of supplies and inventory with AI-enabled ERPs and legacy systems
Automate 90% of repetitive customer support queries
It’s hard enough for doctors and nurses to ensure accuracy in every minute detail of their jobs. At the same time, they have to invest 1/6th of their working hours into administrative work. For instance, even the small task of arranging doctor’s appointments requires a lot of attention. Any mistake during manual entries can result in serious problems for patients.
Thankfully, now your hospital staff can automate many such tasks with A.I-powered chatbots. Instead of manually filling forms, hospital staff can simply let the self-service A.I bot schedule meetings for patients as per the available time slots and much more.
Conversational A.I can offer complete automation to the healthcare front-office. Patients don’t have to rely on calling the staff to get information or wait for responses regarding transfer requests, discharge, and consultation requirements. Everything is processed and conveyed by an A.I-enabled virtual assistant.
With AI there for patients 24*7, hospitals can send on-time alerts and receive urgent requests to respond without any delay. AI bots are designed to update records, manage medical history of every patient, notify them about prescription refills.
Every prospective customer adds a big amount of money to an estate agency’s revenue. So, businesses can’t afford to lose those leads on social media and websites due to the nonresponsive approach or abandonment due to waiting too long..
Beautiful images and too much information can’t do the trick if customers want to ask questions for quick and relevant answers. In that case, they’re likely to enjoy an instant conversation with A.I that understands their requirements, rather than browsing through the long web pages.
Virtual Speedy Services can give that ability to estate agents businesses with conversational A.I, so they can have more qualified leads ready for nurturing and more satisfied clients.
In the travel and hospitality industry, businesses work for 8 hours while customers wish for assistance 24*7. This presents the challenge of losing more than half of your potential customers. Even the best of contact forms on your web pages can’t give you more than 1 to 2 percent of sales.
An A.I chatbot, on the other hand, lets you engage potential leads, qualify them, and convert them into sales. Not only that, but conversational A.I can also be there to answer customer queries 24*7 to enhance their travel experience without you lifting a finger.
For car dealerships, maintaining an ongoing relationship with customers is a must to keep on receiving revenue by fulfilling maintenance and repair requirements. At the same time, they need to ensure that no prospect goes away due to complications or wrong information.
Without any conversational automation, car dealerships struggle to capture leads and convince them to book a test drive due to delayed or no response. Often customers choose multiple channels to connect with a dealership and feel frustrated if they are restricted to a single channel for conversation.
So, automobile dealerships are now transforming their approach with AI-powered chatbots by integrating them across multiple channels for a unified customer experience. They are using the predictive intelligence and data segmentation capabilities of AI to find, track, and nurture leads.
The year 2020 was an eye-opener for many institutions that neglected the digital student experience for a long time. From primary schools to higher education institutions, all are now trying to establish a digital presence that can manage the immediate requirements for information by student.
A.I chatbots can help educational institutes:
Improve the quality of student query support
Increase admissions with conversational academic marketing
Attractive landing pages and regular social media promotion can’t do much if an instant conversation isn’t possible in the insurance industry. People decide to buy insurance from a company that gives them top-notch experience, answers questions, and resolves confusion.
To enable such prompt service and support, insurance companies now adopting conversational A.I. Instant interactions are improving engagement on websites, social media, and digital ads. Using this 24*7 availability, insurance companies are able to-
With a conversational A.I platform, you can generate leads on every channel and simultaneously nurture those leads with personalised interactions and help with transactional activities 24*7. But in todays world not everything is about leads.
Callers usually have questions, problems or want some information which is often hard to navigate via a mobile phone on a website.
It was statistically proven that most people respond to text messaging or prefer to engage in messaging on their phones, this is one of the main reasons why A.I conversational technology is proving popular
To have such a conversational A.I for your business, click here to chat and share your business details. Or, sign-up for a FREE DEMO to see how an advanced conversational A.I chatbot performs 90% of regular business activities without any human involvement.
Recent survey showed that 90% of ecommerce websites generally looked the same. And played little to no role in a customer’s decision to chose who they will purchase from. This means that thousands of pounds spent per month on traditional advertising has little to no contribution on over all profits.
But despite these setbacks, some businesses are earning more profits than ever while spending less time and resources then their competitors. No matter where your business is located, and no matter what condition its in, you can attract high paying customers in droves using little to known but effective techniques I’ll introduce just a couple of them to you now.
Did you know that many of your customers are willing to pay you more and buy more of your products if you simply presented it in the right way to them. You can also acquire more customers by simply marketing smarter and more efficiently as well.
One way to immediately increase your front end sales is to improve your sales letter offering.
Take control of your headline
You donʼt need to test and tweak a million different things until you start to doubt your own offerings, in order to bump up your conversions the ﬁrst thing you want to do is just test and tweak the headline. Leave everything the same …just start changing the headline and see what happens.
You test your headline ﬁrst or in some cases your email subject heading and you do that simply by just making a more powerful, more compelling headline that in my opinion should solve a problem for the reader. Once you have control over your headline then you can start testing the body of your content.
Use A.I technology by introducing conversational marketing
Start engaging with your social media followers especially if you have thousand of followers across your social media platforms?
Did you you can have a conversation, pass on details, resolve problems, show videos, get visitors to schedule appointment themselves, buy from your store, register on your courses, competition or events and much much more without you lifting a finger. A.I online virtual assistant can help you to:-
➢ Qualify your website visitors and direct them to what they want
➢ Increase your website or social media conversions
➢ Build a bigger email subscriber list
➢ Collect valuable feedback data to improve visitor experience
➢ Give them quick answer to questions
➢ Present a more streamlined buying experience
➢ Resolve complaint or problem in real time
➢ To get a more detailed answer to a query
➢ Link to calenders, videos, courses seamlessley
➢ Reduce your online admin time by 50%
Test your offering
The Key To It All. By testing your offer I mean you might want to, say, instead of selling an eBook for £12.99 – you might want to offer a physical version of your package for £27.00 + shipping and handling. You could offer three easy payments of £9.00 by a paypal subscription to a persons credit card. See?
Thatʼs actually £14.00 in total …over double the price …using a risk reversal offer that seems cheaper at ﬁrst glance.
In fact, that offer would probably convert better. So it’s important to tweak your offer a lot. In the words of Dan Kennedy, “ITʼS THE OFFER, STUPID.” Iʼll give you another one.
Trial offers are another fantastic way to persuade potential customers to register, use your services and you can then up sell them afterwards (no spamming)
Testing your offer structure.
Instead of offering a trial, you could ask for a fair sum upfront £99.99 …and then gave them the big box of stuff as a bonus. They get the same thing but you simply structured the offer differently. Just imagine if you got 100 people to take your service there and then online, fees right up front. No trial, no launch, no afﬁliates you could see just how profitable and structured your offering truly is.
The number 1 complaint about launching and running a online #business or posting links is generating enough enquiries to make a #sale! and capturing contact details to respond
We can all agree tht social media plays an important part in sharing your message, services or products. But how do you start tracking what you have posted and how can it help your business, product or brand. I was researching this and have the following this to share with you.
It is important to set up a social media strategy to align with your business goals, and pulled together either paid or free social monitoring services, you’ve got one more habit to get into: tracking. From one fellow community manager to another, you know how important it is to know how one tweet performed versus another, or if one blog post rocked on one social network over another. This can only happen by having the right tracking in place.
Why Use Trackable Sharing Buttons
Not all sharing buttons are created equal, which is why you should pick sharing buttons that will give you a good signal of what’s going on in your site. You may see some insight in your analytics that tell you people visited your site, and some of them were from social. But to really know how and where your community is sharing your content, your sharing buttons should tell you.
2) Choose the social network you want people to share your content on.
3) Fill in the blanks.
4) Download a social button icon.
5) Make the icons clickable using your share link.
By using the right sharing buttons to help you see which social network is most popular among your audience, you’re going to understand your community better. Who knows? There may be a strong niche community reading your content in a social network you’re not actively engaging. These are a community manager’s dream gems to find!
Why Use Trackable Follow Buttons
Do you know, off the top of your head, how many social followers your site got for you this week? If your follow buttons were trackable, you’d be able to get this number without much digging in your analytics. And wouldn’t it rock to be able to tell your teammates you know that most of your Instagram followers came from your site? (This happened to us, actually!) As a community manager, this is the type of understanding that’ll open your eyes into exactly how your audience is engaging with your content. Discover which social networks your audience is most engaged with, and how your site is helping you drive engagement off your domain with trackable follow buttons.
Why Us Trackable Chatbots
Don’t lift a finger and still deal with your enquiries 24/7
The next big thing to hit SME’s is Chatbots Using Artificial Intelegence. The number 1 complaint about launching and running a online business or attracting responses to a posting is generating enough enquiries to make a sale or even responding to all the enquiries within 24 hours.!
Chatbots can assist you and there is “No Need To Lift a Finger Because some of the Proven System Will Do The Work And Get You More Leads!” The data coming out now is that more and more people are moving to online communications and shows that you need to start leveraging Chatbots to streamline customer communications, problem solving and sales. Individuals are using messaging Chatbots for many different reasons. However, the key things your customers want from any communication is quick response, help with there enquiry, ability to make appointments or make a purchase or have a problem attended to quickly.
You can automatically generate unique hashes appended to all of your site’s pages to help you generate unique links that you can then use to push to social. Address bar sharing adds a unique set of characters to the very end of your URL that will make that URL unique. (And don’t worry, this will not negatively affect your SEO.)
The reason you’ll want to do this is if you’re trying to monitor how the same content performs on different social networks, and which messaging performed best on the same topic.
There’s nothing more frustrating than spending so much time creating awesome content, and having tons of Tweets, tiktok and instagram out there to drive traffic to your pages, and then not being able to tell which phrasing or timing actually worked best.
Go beyond the pageviews and visits by making all your site’s URLs generate uniquely. You’ll then even be able to catch where a big segment of your traffic came from.
How to embed a tweet using the Twitter website
Open Twitter in a web browser, log in if necessary, and find the tweet you want to embed.
Click the three dots at the top right of the tweet.
In the dropdown menu, choose “Embed Tweet.”
The Twitter Publish page should appear. …
When you’re done, click “Update.”
How to embed a tweet on a website using Twitter’s embed tool
Why Use Analytics
Tying all of that data together into an easy-to-read dashboard is usually the hardest part of a community manager’s job, but lucky for you, AddThis’ dashboard pulls all of this information for you in one place.
The dashboard lays out in crisp and clear graphics how all of your audience members engaged with your site, which tools they used to engage, and which content they liked the most.
Know exactly which social network is growing the most from your site, and which is being shared to the most. Know all this by just scanning your dashboard (without drowning in search queries and exported spreadsheets).
Get ready to start finding out about this groundbreaking virtual tool called “Conversational Marketing Chatbot” using #artificialintelligence! Find out how to #skyrocket your #business #sales, deal with your enquiries online 24/7 without lifting a finger!
A quick question for you, would you love to be able to employ a full time sales and marketing person to take your website enquiries in real time, take your sales to whole new levels but simply can’t justify the spend?
Are you thinking about or have tried all the popular methods like facebook, Instagram youtube, search engine optimisation with unimpressive results?
What if there was another yet affordable way to skyrocket your sales!
#artificialintelligencemarketing is here to Stay, It’s Grown up, It’s Powerful and Asynchronous but, How Do You Utilise it in Your #Business or #Organisation?
Study the ways in which a chatbot could help your business:
➢ Qualify your website visitors and direct them to what they want ➢ Increase your website or social media conversions ➢ Build a bigger email subscriber list ➢ Collect valuable feedback data to improve visitor experience ➢ Give them quick answer to questions ➢ A more streamlined buying experience ➢ Resolve complaint or problem in real time ➢ To get a more detailed answer to a query ➢ Link to calenders, videos, courses seamlessley ➢ Reduce your online admin time by 50%
It time for SME’S to activate this must have features to increase sales, provide customer support, build trust, automate booking appointments, taking orders, offering discounts and coupons whilst you collect genuine customer email and phone numbers 24/7 without lifting a finger! Click to see what we mean..
Learn How You Can Respond To Enquiries In Real Time 24/7 Without Lifting A Finger and Never Lose A #Online Enquiry Or #Sales Again. This Will Give You The Online Assistant You Have Always Wanted. https://bit.ly/31rc0AC
Virtual Personal Assistance offer a range of #Services to help you get a #Job or #promotion, #startabusiness or #market your #business effectively. check our services http://bit.ly/3jObWBL #BusinessNews
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