Category Archives: hair extensions

Why Hair Extensions Bundles are looking thinner and thinner by Diane Shawe

If this is your first encounter in the world of hair extensions, or even a seasoned user or hair extension technician, chances are you will find many terms confusing. Diane Shawe author of ‘Getting Started in the Hair Extensions Business‘ and ‘How Hair Extensions are Sourced, Treated and Graded decided to take a closer look at hair extensions bundles with the view to explaining what had changed.Things like Remy hair, virgin hair, human hair, blended hair, single drawn, or double drawn hair will make real, but it’s important you understand the difference and here’s why..Over the past 18 months I have noticed that hair bundles look very thin at the hair ends but thick at the rim. So whilst the bundle prices look reasonable, the actual amount of hair is now often sold as single drawn. So what does that mean and what is the impact on the purse?There is three processes applied to creating hair extension bundles which a lot of users, technicians and some suppliers know very little about: single drawn, double drawn and super drawn hair extensions.So I am going to explain the difference below.What is Single and Double Drawn HairWhile single drawn offers at most 50% of hair with the same length, double drawn goes far, delivering up to 60 to 70%.Double wefted hair extensions are made from two wefts of hair sewn together so you get twice as much hair as the single oneDepending on personal preference, customers can choose single drawn or double drawn hair to achieve their desired look.What is super double drawn hair?What is the drawning process? Simply put, it is the process in which hair professionals create bundles with the highest amount of hair all at the same-length.If you look at your natural hair, you will notice that all your strands are different length. This is due to the growing phases, at which hair comes out of the follicles at a different time.Super double drawn hair mean? as suppose to a 70% ratio the rate can go up to 85%. This, of course, brings both advantages and disadvantages.As the amount of same-length hairs is considerable, the seeming hair volume also looks profound.On the other hair, the making process of super double drawn hair is more complicated. This results in a higher price tag.Pros– 85% of hair with the same length– Hair bundles look full and natural– The tips of the hair bundle are the same thickness as the top.Cons– Not a purse-friendly productSourcing quality super double drawn hairHair can come from many different sources. In Asia, the most famous type is Indian hair. However, business ethics around hair collection are questionable. Indian women don’t get pay for their hair.The second next famous hair source comes from Cambodia. The coarse and firm hair texture enchants many customers. This hair is suitable for afro clients wanting to use yak straight hair but with more texture.

For more information on different hair types, please read ‘How hair extensions are sourced, treated and Graded’ by Diane Shawe available on Amazon and google.The rising star in this market is Vietnamese hair. With the unique S-shaped, Vietnamese hair offers various hair texture, from silky in the North to coarse in the South.Hair EndsHair ends of double drawn hair are healthy and vibrant. You see little to no split ends. The hair is mostly sourced from the countryside, where women still utilise traditional, chemical-free hair care.These women never really style their hairs using heat or chemically. That’s why their hair is extremely robust.Hair qualityThere are two types of hair quality you should watch out for: virgin hair and Remy hair. Virgin hair is the premium material. It has not been chemically treated or coloured whatsoever.Remy hair means that whilst the hair has been coloured, permed or straightened care has been taken to ensure all the cuticles remain the the same direction which will contribute to reducing hair tangling.Impact on pricesMost people dont realise that hair is primarily sold by the weight along with additional processing costs. Virgin hair can often be the cheapest because they have not had to bleach, colour or perm the hair.Single drawn you can expect to pay upto £40 for 50 gms of 18 -20 inchesDouble drawn you can expect to pay upto or over £70 for 50 gms of 18 -20 inchesSuper double drawn you can expect to pay upto and over £110 for 50 gms of 18 -20 inchesThe prices can also vary between virgin, remy or blended hair.How to take care of super double drawn hair extensions?If you want to preserve the texture of hair extensions, we have some advice for you.– Consider shampoos with a natural formula. Hair extensions do not produce their often oils. You need to give your hair extensions some natural oil. That’s why; the natural oil-based formula is a must when it comes to proper hair care products.– Washing your hair the right way! Hair Extensions needs your gentleness. You should neither rub, pull or wash your hair too harshly or too regularly because this will eventually lead to hair tangling and shedding. We have a care brochure that advises how to look after your hair extensions.– Towel dry or air dry your hair to allow the conditioner to sink in. Don’t blow dry it too often as this will dry it out too much.– Use hair leave in conditioner each day to hydrate the hair.http://academyexpresscourses.com/2018/06/17/10-costly-hair-extensions-mistakes-by-diane-shawe/The bottom lineIf you still have more questions regarding the matter, don’t hesitate to contact us. We are reachable via our hotline: (+44) 7367 431859 (Mobile/WhatsApp), or call 0121 318 2880/0208 133 8212 so feel free to drop us a line at any time.For training courses go to http://www.g.page.hair-extensions-training-academy.For consultation for hair extensions visit http://www.g.page/needahairmakeoverFor business Franchise Opportunity go to http://www.needahairmakeoverfranchise.co.uk

How to Start a Gel Nail Business after Qualifying

Start your own Gel Nail Business at home, salon or studio today

An easy cost effective business that can be done anywhere
Gel Nails in the UK has become a very popular seevice over the least few years and with a few tips and ideas you could benefit from starting your very own Gel Nails business.

There is a huge potential for earning good money as a self employed beauty therapist offering professional Gel Nails as an additional service.

Look at most nail bars and even shopping Malls these days and they have signs for Gel Nails in their windows. Look inside a salon and you will nearly always see them busy.

Customers don’t usually need to make an appointment, they just walk in and wait or get it done after they have had there other beauty treatments.

There has never been a better time to Start your own Gel Nails business from home. Working on your own gives you the opportunity to work your own hours with much more flexibility and freedom then being tied down in a salon.

1. You can offer very flexible hours.
Working on your own you can offer services at unsociable hours such as evenings or weekends. Just think how limited salon opening times are…

2. You can offer discounted rates.
A salon has huge overheads – staff, rent, heating etc, you can operate at very little cost and undercut salon prices hence making your Gel Nails prices very attractive.
Professional Gel Nails is even better than ordinary manicures and pedicures with modest earning potential because the Gel both strengthens and last longer than nail polish.

3. You can offer a mobile service.
Clients love it when you can offer your Gel Nails services in their own home. Just think of the business mobile hairdressers get. Many people don’t want to visit a salon – they may have work commitments, young children, don’t drive or are pensioners. There are many reasons why people can’t get to a salon and offering a mobile Gel Nails service is a superb way to make good money.

Setting up a Gel Nails business is not expensive. Although you should always buy the very best equipment, Gel Nails kits, tools are quite cheap.

You will have very little over heads, think what would you use for a client? A little talk, some wipes and a few strokes of the Gel, very little power from the UV lamp. These products will hardly break the bank expenses so your profits margins are very high.

The best place to start is to get some Gel Nails training.

A decent accredited Gel Nails courses cost under £200 and can be be booked on this site with a credit card or even Paypal. The price to train is very little compared to other similar industries. A hairdressing course would cost you £1000’s.

You can learn professional Gel Nails in just one day with our One Day Professional Gel Nails Course Workshop. Combined with a practice and guidance, you ready to go… A Hairdresser trains for months if not years before they can offer their art for profit.

Once you’re trained getting business can be quite easy. Start of by printing or writing some adverts with your details and phone number. Stick these up in your local shops, post office or Supermarket. Chip shops surprisingly do well as people stand in the queue and read everything! Most places charge a just couple of pounds a week.

You local newspaper classified can be a good place to put a small add.

Currently some local paper charge £25 for 6 lines of text. You can also try your local supermarkets notice board, local salon, church, women’s group the list goes on.

Also place averts in online directories so people can find you when they search online. Gumtree and facebook market places are also good avenues.

The best way to advertise these days is to get a small website built. Most people search on the internet for what they need and a nicely designed webpage can be a great source of clients. Get in touch with us if you want a cheap website, we know a man who can! Google offers free websites.

Once you get a few clients, word of mouth is by far the best advert for your services and if you do a good job word gets round quickly and you’ll soon be booked up with peoples mums, sister, aunts, uncles?? calling you.

Take photos of your finished work and then promote on Instagram, Facebook or Pinterest .

So, put in basic terms, Gel Nails training is fast and cheap, materials are cheap and you can start your business in a short space of time with very little outlay. Gel Nails is a perfect business model, so reserve your place today.

Visit http://www.g.page/needahairmakeover or

http://www.g.page/hair-extensions-taining-academy for more information.

Try Not To Let Dementia Creep Up On You – Take Preventive Action by Diane Shawe

Studies: Common Prescription Drugs Linked to Increased Dementia Risk

I just came across this article which I am pasting below.

It outlines some of the things I have been saying this past three years because our parents around the world are increasingly falling victim to these terrible diseases and we could be walking with or eyes wide shut into the same problems.

I am just going to reprint the entire article below, but before you go on to read it, I would also like to recommend that anyone experience memory lapse watch the video and then take a look at this product which is available at Holland and Barrets. Seriously think about incorporate it as a daily supplement.

https://www.hollandandbarrett.com/shop/product/nature-s-aid-100-pure-mct-oil-500ml-60017561

Article as follows:

Scientists have long found a possible link between anticholinergic drugs and an increased risk of dementia.

A study published in the journal JAMA Internal Medicine on Monday suggests that the link is strongest for certain classes of anticholinergic drugs — particularly antidepressants such as paroxetine or amitriptyline, bladder antimuscarinics such as oxybutynin or tolterodine, antipsychotics such as chlorpromazine or olanzapine and antiepileptic drugs such as oxcarbazepine or carbamazepine.

study is important because it strengthens a growing body of evidence showing that strong anticholinergic drugs have long term associations with dementia risk,” said Carol Coupland, professor of medical statistics in primary care at the University of Nottingham in the United Kingdom and first author of the study.

We wish it wasn’t the case but, unfortunately, memory loss is a hot topic. People have countless questions about brain diseases such as Alzheimer’s and dementia.

What really causes it?

Will there ever be a cure?

Are there any natural preventatives?

How do my other medications that I’m taking affect my risk of such problems?

In fact, many prescriptions have actually been linked to memory loss!

We hope to answer these questions and more below. So, if you or a loved one is worried about or currently living with this problem, please keep reading…

How Common Is Alzheimer’s Disease?

Most people associate Alzheimer’s with memory loss, one of first and most common symptoms of the disease. On average, the progressive (and currently) irreversible brain disorder starts affecting people after 60 years of age. However, there are many factors that contribute to an individual’s experience such as their genes, diet, lifestyle habits, and more.

According to Alzheimers.net, there are 44 million people who have Alzheimer’s or a related dementia, approximately 5,700,000 of whom are American.

Health officials expect that number to rise to 16 million by 2050. And because it’s the sixth leading cause of death in America – the only one in the top 10 that cannot be cured, prevented, or slowed – it demands everyone’s attention.

10 Early Warning Signs and Symptoms of Alzheimer’s

As outlined by the Alzheimer’s Association, they can include:

Memory loss

Inability to plan things or solve problems

Difficulty completing simple tasks

Getting confused about times, dates, and places

Inability to understand spatial relationships and visuals

New problems when it comes to speaking or writing

Forgetting where you put stuff and being unable to retrace steps

Increasingly poor judgement Growing less and less social

Uncharacteristic changes in mood and personality

How About Dementia?

Not unlike Alzheimer’s disease, the most common form of dementia, general dementia is also a progressive syndrome that impairs your cognitive function. That is, your ability to think, reason, remember, and behave properly (if at all).

Many of the symptoms actually overlap with those of Alzheimer’s disease.

Growing by 10 million new cases per year, there are around 50 million people worldwide currently living with dementia… According to the World Health Organization, that’s a figure that we expect to hit 82,000,000 by 2030 and 152,000,000.

Although these numbers are alarming, there are numerous ways to decrease your risk of development Alzheimer’s disease or other forms of dementia – naturally and otherwise. But the possibility of keeping the number of dementia cases to a minimum seems unlikely when so many people are on medications that can increase the likelihood of getting it… (RE READ THAT STATEMENT)

Common Drugs Like Benadryl Linked to Increased Dementia Risk
In March 2015, researchers published a prospective cohort study in JAMA Internal Medicine called “Cumulative Use of Strong Anticholinergics and Incident Dementia.”

The University of Washington and Seattle healthcare system, Group Health, conducted the long-term study which tracked 3,434 men and women who were aged 65 and up, and had no dementia when the study began.

The team accessed every participant’s history of drug use for the previous decade, including both over-the-counter and prescription drugs. Over a 7-year timeline, they followed up with all the participants every two years, during which 797 participants developed dementia (637 of whom developed Alzheimer’s disease).

As researchers looked back on what those 797 individuals took, anticholinergic drugs became the main suspect. The most common anticholinergics participants used were tricyclic antidepressants, first-generation antihistamines, and bladder antimuscarinics.

Compared to those who didn’t take anticholinergic drugs, people who did for as little as three years were 54% more likely to develop dementia.

What Are Anticholinergics?

Usually, these types of drugs are prescribed to treat problems including urinary incontinence, Parkinson’s disease, and chronic obstructive pulmonary disorder (COPD).

Anticholinergic drugs’ main purpose is to block the actions and effects of acetylcholine, a neurotransmitter which causes muscles to contract, activates pain responses and regulates endocrine and REM sleep functions.

It’s just a natural fact of life – as we age, our bodies’ ability to produce acetylcholine decreases. Since the brain actually contains many acetylcholine-producing cells, as Harvard editor Beverly Merz highlights, “blocking its effects can deliver a double whammy to older people.”

Related: NHS outlines over 45 Common Medications Linked to Memory Loss!

If you want to keep your head clear and brain functioning as highly as possible, steering clear of anticholinergic drugs seems ideal.

However, it is important to recognize that the long-term study revealed only a small portion of drugs was interfering with cognitive function. So, please discuss with your doctor if you’re thinking of getting off any prescribed medications.

Experiencing Memory Loss? It’s Not Necessarily Alzheimer’s

There are reversible dementias that, although worrisome, people can treat and even overcome. Some of these problems might surprise you:

1) Delirium
Although this condition seems similar to dementia, the mental changes that occur in delirium happen within days in comparison to months or years. Another key distinction between these two problems is that with dementia, you maintain consciousness; with delirium, you don’t.

2) Depression
People with depression have likely experienced moments of forgetfulness and disorientation. A simple way to tell the difference between depression and dementia is looking at the timeline… Depressed people become depressed first and experience memory-related symptoms later, whereas people with dementia become depressed as a result of their declining cognitive function.

3) Vitamin B12 Deficiency
This crucial deficiency can lead to pernicious anemia, a rare condition associated with confusion, slowness, apathy, and irritability. If you suspect this is the case, see your doctor as soon as possible to make sure your body can even absorb vitamin B12 properly.

4) Thyroid Disease
Individuals with hypothyroidism will likely exhibit dementia-like symptoms. One of the best things you can do is get a thyroid hormone blood test to determine the best possible treatment.

5) Alcoholism
People who are alcoholic can suffer bouts of confusion and amnesia which can mimic the same experiences as someone with Alzheimer’s disease. Although alcoholism can deteriorate the ability to remember and orientate oneself, abstinence and overcoming addiction can help reverse dementia.

Think You Have a Memory Problem?

This Is What You Should Do
Not all memory problems or moments of forgetfulness mean you have dementia! That alone should let you have a sigh of relief. But, if you or someone you think thinks a seemingly small memory problem is getting worse, there are a few things you can try.

First, make an appointment with your doctor and talk about your experience(s) right away. No matter the hold-ups you might have with doctors, they are our best source and can help point us in the right direction.

Second, get some blood tests done to make sure your dementia-like symptoms aren’t being caused by hormone imbalances or nutritional deficiencies such as vitamin B12.

There might even be some prescription medications that could be causing your cognitive lapses. In that case, simply ask your doctor for more details about the medications you’re taking.

Third, examine your diet and lifestyle habits. This could look like cutting out sugar, eating healthy fats, and getting a bit more daily physical activity.

It may be hard to make such habitual changes, but a perfect place to start is to visit the Alzheimer official website and downoad 8-Step Alzheimer’s Prevention Plan to Stop Memory Loss Before It Starts.

Forth, try incorporating natural supplements into your daily diet. These can include science-backed herbal remedies such as ashwagandha, turmeric, gingko biloba, and/or coconut oil!

That was a lot of information…
But, we hope that it answered any questions you may have had.

Dementia is a terrible and currgently incurable disorder that scientists, doctors, and people like you and us have all been affected by.

With the growing number of cases each year, we need to do all we can to foster a healthy and protected brain care.

If everyone plays their part, maybe we can keep this heart-breaking health problem from growing and stop walking into it with our Eyes Wide Shut!

4 Hours Personal Makeup Course by Award winning Salon Need a hair Makeover

Has your skin changed? Just can’t get your makeup right?

Tried to follow YouTube contouring videos, but it doesn’t workout as well?

Then come learn how to:

– Identifying your skin tone

– Priming your face

– Apply foundation evenly

– Contour your face

– Brows, Lashes and Liners

– Understanding Eyeshadow

– Defining your lips

– Setting your Makeup

– Difference between Day & Night Makeup


Once you register you will receive your theory prior to start date .

Sunday 27th October 11am – 3pm

Arrive at salon with a clean face and your completed course work.

Bring whatever makeup you have with you so we can analyse and advise

Course includes starter makeup bag with brushes, primer, lashes and lip gloss

Book by clicking the following link

https://www.eventbrite.co.uk/e/4-hours-personal-makeup-course-tickets-64809861039?aff=eand

Top Dudley Salon named as finalist for the Beauty Industry Awards 2019 in Hair Extensions

The Midlands Beauty Industry Awards are back for a memorable celebration of the best professionals and businesses that operate in the region’s beauty sector.

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salons (listed as Hairloss Specialists) has reached the finalist.

Diane Shawe is very excited especially as they reached the finalists in 3 categoes for the Salon Awards 2019!

There is more to adding hair!

The elegant ceremony will take place at The Holiday Inn in Birmingham City Centre, on Sunday October 20.The crème de la crème of the beauty industry will gather together to celebrate meritorious individuals and establishments that work hard to ensure their customers receive excellent services and treatments.

The awards seek to remark the growth of the beauty sector and recognise the achievements of the individuals working within it, from dentists and doctors to hair and beauty businesses, academies, teams and clinics.

Prestigious accolades will be presented to those who improve our confidence by making us look beautiful, deliver exceptional customer service and work within businesses and practices, where excellence is a standard.

The black-tie event promises to be as glitzy and glam as the individuals and establishments it is celebrating, with a diverse range of awards up for grabs, in categories including; 5 Star Beauty Salon , Aesthetic Clinic of the Year, Cosmetic Clinic of the Year, Dental Practice of the Year and many more.

A Spokesperson for The Midlands Beauty Industry Awards 2019, said:” The awards will shine the spotlight on the talented professionals that have shown great passion, commitment and innovation for the beauty industry, who often don’t get the recognition they deserve.

“The ceremony will provide a great platform to the beauty experts to showcase their brilliant work and reach potential clients as for many the shortlisted contenders work as a guide; helping them to decide who they’ll trust to take care of their needs.

“With fierce competition this year, we would like to wish all finalists the best of luck and we can’t wait to welcome our guests and deliver another enjoyable event.”

The finalists of The Midlands Beauty Industry Awards 2019 Checkout finalistshttps://creativeoceanicblog.wordpress.com/2019/09/04/the-2nd-midlands-beauty-industry-awards-2019-celebrate-excellence-in-the-beauty-sector/#more-979

Top Dudley Salon named as finalists for the Prestigious Salon Awards West Midlands 2019 in 3 Categories

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon in Dudley, West Midlands has been named as one of the Midlands top salons after being announced as a finalist in three categories for the Salon Awards 2019.

West Midlands Salon Awards 2019 Finalists

The salon which is renowned locally, now awaits the awards ceremony in September, to see if they have been crowned the overall category winner.

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon impressed the judge’s thanks to its commitment to meeting customer needs, making their mark as a new business locally, providing an exceptional range of hair extensions techniques to new clients and for their exception salon design and interiors.

Commenting on the result, Jill from the Good Salon Guide said; “To be named as a finalist in not just one but three categories highlights how exceptional this salon is. With hundreds of entries for each category and a panel of judges that excel at looking for the finer details, just to make the shortlist is an outstanding achievement. We wish them all the very best of luck for the awards night, which promises to be a spectacular evening for all.”

The Salon Awards celebrate and acknowledge the success of the most creative, dynamic and innovative hair salons, hairdressers and barbers across the country through county awards events.

As a hair industry professional, these businesses are part one of the most exciting business sectors, and this is an opportunity to be recognised professionally for the great work that they do in there home county.

Commenting on the announcement, Diane Shawe owner of Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon, said, “We’re delighted to have been named as a finalist in three categories for the Salon Awards West Midlands. It reflects the tremendous hard work everyone at the salon has put in over the past 30 months, and we’re indebted to them and our fabulous clients for making this such a fantastic year. We’re so excited and cannot wait until the awards ceremony in September!”

To find out more about their services and products visit:

http://www.needahairmakeover.co

http://www.needahairmakeoverfranchise.co.uk

http://www.hairextensionstraining.academy

WHY YOUR HAIR CHANGES EVERY THREE MONTHS AND HOW TO NOTICE IT

It’s crucial to understand the different stages that your hair can change in order to promote healthy haircare

Article by Diane Shawe ME.d and Author

Did you know that your hair has a life of its own? But we intervene daily with various chemicals internally and externally applied then we bully the hair with unnaturally high temperatures, creams, sprays, tight braids and cornrows.

On top of that apart from the odd bad hair day, our hair actually goes through a natural cycle of growth consisting of three distinct stages, each of which can change its texture and appearance.

All of your hair is at different Growth Cycle

Hair Growth Cycle

The most notable of these is the growth phase, known as anagen, during which individual hair follicles grow for roughly a six year period.

This is followed by a 10-day-long transitional period known as catagen and a three month resting period, referred to as telogen, during which time the hair will shed.

After this, the hair follicles should remain inactive for roughly three months before the entire process is repeated. However, it’s worth noting that each hair follicle goes through the growth cycle at different times, otherwise your hair would all fall out at the same time.

It’s crucial to understand the three phases of the cycle in order to ensure you’re taking care of your hair appropriately, explains Diane Shawe of Need a Hair Makeover Specialist Salon.

“During the growing stage, the hair needs to be kept in the best condition as it will remain in this state for five to seven years,”

Meanwhile, during the catagen period it’s imperative to ensure that your hair is properly nourished so as to promote blood flow to the scalp, and recommends a hair mask or overnight treatment as a way to do this.

However, despite the distinct stages, it can be difficult to identify when they are occurring because the changes may be very subtle, but the more obvious reasons for changes is ageing.

Taking good care of your hair is important

“Over time, some women and men may notice thinning in their hair which is usually down to hormonal changes, health issues and too much use of external toxins applied through use of various haircare products. For instance some women report thicker, fuller hair during their pregnancy when they are producing more hormones, and then hair loss or thinning after they’ve given birth as the hormone levels return to normal.”

According to research and credible reports the average woman loses 50-100 hairs a day. While this shouldn’t be cause for concern, if evidence of extensive hair loss is something you’re worried about see your doctor or hair loss Specialist.

Many women are often persuaded to opt for a shorter cut when they are older, but you should seek advice on alternates and see if they may be able to suggest the best way to make your hair look fuller.

According to Hair Extensions and Hairloss expert and author Diane Shawe, the appearance of a person’s hair can also act as a “snapshot of their general health and wellbeing,” meaning it can also change outside of its natural cycle for a number of reasons such as dietary changes or health challenges.

Theres more to adding hair

The good thing is that hair can be changed and improved either by hair treatments, hair extensions or supplements, you really don’t have to have what nature gives you!”.

The way your hair transforms over time can also be affected by the amount of heat you expose it to, explains Diane as more and more women turn to high performance ceramic high temperature straighteners and curlers.

When you are a child, hair condition tends to be good as hair is not subjected to as much chemical or heat damage, but sadly this is also changing as advertisers target young teenagers who then pressure their parents into gifting or lending them these tools.

As you get older and start to use colours, chemical products and tools (hair dryers, straighteners, tongs), hair quality can diminish unless properly looked after and so this is why need a hair makeover often recommend having regular deep conditioning mask and steam treatments accompanied by a trim or cuts.

Get 30% off click on image

10 Tips on How to Drive traffic to your events using twitter and social media by Diane Shawe

Drive Targeted Traffic to Your events using social media

Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.

For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.

Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.

#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.

On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.

1: Live-Tweeting Tips

  • Keep tweets concise.
  • Avoid splitting a thought into two tweets.
  • Remember to use @[name] when starting a tweet with a name.
  • Tweet your own content—photos, quotes and commentary.
  • Link to books or films mentioned.
  • Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.

2: Showcase Your Services

There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”

3: Generate Product Buzz

Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.

In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.

Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.

4: Capture the Attention of Journalists

Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.

Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant

If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.

5: Connect With Influencers

One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn

Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.

You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.

If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.

To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.

6: Establish a Reputation as an Expert

Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.

7: Create a e-press – influencer Press kit

The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.

8: Create Compelling branded Images

Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.

Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.

9: How to Create a Brand Presence When You’re Not at the Event

You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.

If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.

10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.

Conclusion

Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.

What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!

Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,

Looking for Sponsors to Black Country Hair and Beauty Show at Village Hotel Birminguam UK

Sponsorship Opportunities

The Black Country ‘SPOTLIGHT EXPO’ Hair and Beauty Expo has arrived for the first time to help highlight and promote the regions buzzing Hair and Beauty Businesses. There are over 1.2 million residents in the Black Country.

Showing off their skills, talent, expertise to a localised community.

We have a range of digital and on-site sponsorship and promotional opportunities that can put your brand in front the general public, thousand of social media followers and exhibitors.

Some of our more exclusive opportunities are limited to one exhibitor, so act now to secure the right one for you, before someone else does!If your interested in becoming one of our sponsors, visit http://www.spotlightexpo.uk and download the info brochure.

Key Sponsors Package.

This is available to just one key sponsor. You’ll be in the forefront of consumers minds with branded items that are constantly in their view. show bags, daily hand out sheets, flyers and floor tiles videos, flyers and mentioned in any radio representation.Key Sponsor will be featured on the following:

Registration Area, Hospitality,Welcoming Show Listing, Demo Stage, Hair Show, Networking,promotional backdrops, leaflets, YouTube videos, Carrier bags and social media.

Includes exhibition space in registration area.

Fees listed in the brochure. Download brochure today or speak with our Spotlightexpo Executive http://www.spotlightexpo.uk

Exhibit with us

The Black Country #SPOTLIGHTEXPO’ Hair and Beauty Expo has arrived to help highlight and promote the regions buzzing Hair and Beauty Businesses. If you want more local customers exhibit with us by booking your stand today.

What do you get for your investment:

  • Exhibition Spot
  • Advert in Dudley News and Express & Star
  • Constant promotion and links to social media
  • Inclusion in Spotlight Directory for 12 months
  • Lots of photos for your social media
  • Exposure to lots of new potential clients throughout Black Country
  • Free opportunity to showcase your skills on the spotlight stage
  • Free opportunity to showcase your finalists at hair show

Reserve your spot for £30.00 today by telling us what info you would like http://bit.ly/2YqVZrC

http://www.spotlightexpo.uk for application form

Speakers CornerRegister to become a Speakers

#Speakers Slot Spotlightexpo invites relevant to our theme 7 Keynote Speakers to register their interest to present to the general public from the following categories

1. How to combat hairloss

2. Why set up a barbering business

3. What’s new in the hairdressing sector

4. How health affects hair

5. Raising money for your business

6. How to get more customers for your business

7. Effects of Data Protection and social media

If you are able to cover one of those topics in 40 minutes download our pre order form or present an enquiry to http://www.spotlightexpo.uk website.There is a fee of £40.00 for this session.

Advertise with us

Digital Opportunities e-adverts. Advertise to our prospect and registered visitors before the event with remarketing, web banners, social media, and content in our visitor emails.

Individual options & packages available. We will also be creating a e-brochure which visitors will be able to download all year.

The cost for this is £25.00 payable in advance. Download brochure when you visit http://www.spotlightexpo.uk

Sponsoring Points of Interest Areas

Highlight your company at the features of the show, making your brand not to be missed. Choose from the Speakers Networking section, Interviewing mic for videos, selfie or group photo backdrop, the Retailers Lounge, inserts in goodie bags, and more.

The prices vary for this, dependant on what you want the fees are listed in the B Sponsorship Packages which you can download at http://www.spotlightexpo.uk

Client loyalty is not the same as it use to be and here’s why

Loyalty is not the same as it once used to be. People move on fast and forget faster and the best dis-loyality tool is the mobile phone because it pumps tempting offers and inform them of alternative and your competitor in seconds!

Article by Diane Shawe

Admit it, we all use our mobile phone search tools like our life depended on it.

One of the problems many small businesses face is the challenge to stay current, modern and up to date. The temptations to scale up and expand instead of focussing on their core brand and what they stand for is often erased from any growth plans. For example, although I enjoyed the odd facial a this local beauty salon, I never quite figured out what they really stood for because they seem to offer all sorts of bits and bobs in the salon.. I take many felt the same way…

So I am going to focus on salons at the moment because I think they face a growing challenge each day from the swelling mobile provider.

How about your salon? Sometimes it is tempting to scale up by trying to innovate, hire more and invest in the next best computer systems, but if you take your eye off your brand’s core values, your clients will slowly start to move away from you.

That of course, does not mean you are not to leap from your current situation to the next stage (whatever that might be), but as you do, here are some things worth remembering…

If you don’t know what your salon brand stands for neither do your clients (we do hair is not enough) Perhaps you should consider another way that you can grow stronger and that could be by scaling back to basics.

If you don’t know where you are driving, chances of arriving anywhere is pretty slim

The latest computer systems do not mean higher sales, could have the opposite effect

Here are 5 tips to get you started on the right path to scaling back:

  1. Ugly flyers can give you more than you need to get busy on a Tuesday afternoon and ultimately.
  2. Every quarter, it is wise to unplug, review, reevaluate, then set in goals, visions, and targets.
  3. It is wise to craft your salon message than learn how to communicate with your clients. Use Social media it can be cheaper andvery effective.
  4. If you stop promotions and marketing you will cut the lifeline from your sales so don’t.
  5. If you don’t understand your individual team member’s needs and aspirations you will always be having staff walkouts (their needs is not what you think they are) Keeping your staff happy can bring in more sales.

… so the moral of this message is, when you are thinking about scaling up, remember, it’s not always about expansions and latest technological innovations, think holistically, think outside the box and remember sometimes scaling back will give you the boost you need to eventually scale up.

After all, when you give a cat some cream they purr, keeping your customers and enticing them to sell your exceptional services is worth investing some quality thinking time each quarter and then acting upon it.

Happy scaling back and leaping from this to that onto making your clients happy.