Category Archives: hair and beauty exhibitions

How Hair Loss Can be Related to Liver Dysfunction by Diane Shawe

THE LIVER AND IT’S ROLE IN HAIR GROWTH

Has there ever been more pressure to have a full and luscious head of hair?

Article by Diane Shawe

Whether it’s dating app snaps, Instagram selfies, or even that corporate head shot on LinkedIn, maintaining a youthful appearance has become a critical feature of modern life and more and more people experiencing hair loss can suffer anxiety attacks at the sight of a mobile phone snapping their photo.

In the randomised study of over 2,000 women in the UK, more than one in five said they are suffering from hair loss or hair thinning. When you add in the number of women who have suffered from this in the past, the figure rises to almost 30 per cent.

A further 25 per cent who did not have the problem themselves knew friends or family who did.

The emotional toll can be devastating: many of those the researchers spoke to described how they had begun to withdraw from everyday activities.

As many as 51 per cent say they now shy away from having photos taken, 47 per cent say they avoid social events and 40 per cent said the same for meeting new people. Anxiety and embarrassment were also common responses to developing the condition.

One of the main reasons we lack an effective way to prevent hair loss is that we still understand very little about the molecular mechanisms that underpin human hair growth and loss.

Each hair follicle on our scalp is a miniature organ, which follows its own rhythmic cycle of growth, regression and rest throughout our lifetimes. With age, some of them become sensitive to hormones on the scalp, most notably dihydro testosterone or DHT, which binds to the follicles and miniaturises them until they no longer produce visible hair. However, we know hardly anything about how this miniaturisation process happens, or how to prevent it.

According to Prof Ralf Paus, a dermatologist at the University of Manchester, this is because hair loss is still viewed largely as a cosmetic problem, rather than a disease. Because of this, in the western world, neither industry nor academic funding bodies have been willing to spend substantial sums of money on hair research.

Despite the scale of patient demand, they have been dissuaded by the knowledge that any drug that hits the market is unlikely to be covered by the NHS or insurance companies.

So how could you self help and what does this have to do with your liver.

Liver disease can impact hair growth and trigger the onset of hair loss. Therefore, improper functioning of the liver affects all metabolic systems including digestion and the uptake of fat soluble vitamins. This is primarily because proper digestion and the uptake of vitamins is crucial for hair growth and cycling.

The liver is responsible for the uptake of fat-soluble vitamins, the detoxification of estrogen and the regulation of blood sugar. All of which are important for normal follicle hair cycling. In addition to normal metabolic function the liver performs hundreds of different functions.

Detoxification of the body takes place via a number of body systems. The principle organ of detoxification is the liver. Life is dependent on the function of the liver as the primary defence against any toxins that enter the blood stream.

The liver can be found on the right on the side of the stomach and weighs about 3 pounds. It is divided into two large sections called the right and the left lobes. The liver sits on top off the gall bladder and alongside parts of the pancreas and intestines.

Liver detoxification has been touted as the perfect route to an efficient liver; but is detoxifying the liver treating the cause or the symptom? Detoxifying our organ of detoxification is a contradiction in terms but certain methods can be employed to aid the liver in its normal detoxification process.

A liver that is not detoxifying efficiently could be the result of an iron deficiency or chronic over consumption of alcohol; medication or certain types of hormonal therapy. Liver disease can also be caused by hypothyroidism or adrenal insufficiency


FUNCTIONS OF THE LIVER IN RELATION TO HAIR LOSS

Conversion of ammonia
The conversion of ammonia to urea is essential for normal metabolism. Ammonia is taken up from the blood by hepatocytes (liver cells) and converted to urea through the Krebs-Henseleit cycle. Ammonia is the by product of the break down of amino acids; disorders of the ammonia/urea cycle can lead to iron deficiency. Individuals with hyperammonia (high levels of ammonia in the blood) are likely to develop coarse brittle hair. They may also have brittle hair that breaks easily, a condition known as trichorrhexis nodasa.

Maintenance of blood sugar
Blood sugar  regulation is linked to hair loss and low levels of blood sugar can lead to hair thinning and premature hair fall. Hair follicles require an adequate supply of glucose to remain in anagen (growing phase) and periods of low blood sugar can disturb normal follicle cycling.

Although fatty acids and ketone bodies can be oxidised by the hair follicle, they are poor energetic substitutes for glucose.

Storage of vitamins
Fat soluble vitamins travel through the lymphatic system of the small intestines and into blood stream within your body .

The liver stores fat soluble vitamins: A, D,E and K. The bile secreted during digestion is essential for absorbing them so that the body can use them. If bile production is compromised by liver damage, the proper absorption of these vitamins may be affected. Fat soluble vitamins are essential for norma hair follicle cycling.

Detoxification of the blood
The liver is responsible for filtering bacteria, old red blood cells and toxins (such as alcohol) from the blood. The liver is also the site of biosynthesis hormones such as estrogen. Estrogen is related to hair growth and hair loss. When estrogen levels are sufficient, women have full, thick hair. But when they drop, such as after a pregnancy or during and after menopause, more hair enters the “resting” phase, where it soon falls out and causes thinning and even balding patches .

THE LIVER DETOXIFICATION PATHWAY
The liver removes toxins and metabolic waste by converting them to water soluble compounds that can be excreted in the urine. Substances that are not water soluble are excreted in the bile, the bile is transported into the intestines and excreted in the faeces.

Phase-one detoxification transforms toxins through oxidation, reduction and hydrolysis by utilising a network of around 50 detoxification enzymes collectively known as cytochrome P-450 enzyme system. This transformation process creates free radicals (highly reactive species of oxygen). These free radicals are normally balanced by antioxidants.


Phase I detoxification prepares substances for phase-two detoxification. The liver normally produces a supply of antioxidants to negate any potential damage caused by free radicals. Key nutritional requirements for phase one detoxification include vitamin: A, E and B3. Minerals required include zinc, magnesium; essential fatty acids are also necessary.

Phase II detoxification transforms any toxic agents so they can be excreted in the urine or in the faeces.

If phase-two processing fails to keep up with phase-one free radicals can accumulate, in the form of reactive intermediates. A reactive intermediate is a short-lived, high-energy, highly reactive molecule, when your liver fails to process theses intermediates efficiently they begin to build up. If the liver can not process intermediates; much like a factory line production will slow down considerably

PHASE I INHIBITION
• Vitamin deficiency
• Mineral deficiency
• Oral contraceptive
• Anti-histimines
• Iron overload

PHASE I OVER STIMULATION
• Alcohol
• Caffeine
• Nicotine
• Certain medication

TOXIC OVERLOAD IN THE BODY
If the phase I and II detoxification pathways become overloaded, there will be a build up of toxins in the body. Most of these toxins will fat soluble and incorporate themselves into fatty parts of the body.

The brain and the endocrine (hormonal) glands are fatty organs, and are common sites for storage of fat-soluble toxins. This may result in symptoms of brain dysfunction and hormonal imbalances, such as infertility, breast pain, menstrual disturbances, adrenal gland exhaustion and early menopause.


SECRETION OF BILE AND ITS ROLE IN HAIR LOSS

Bile is a green-yellow fluid that is synthesised by the liver; it is critical for the breakdown of fats and absorption of fat soluble vitamins. Once bile synthesis is compromised essential fatty acid and fat soluble vitamin deficiencies can develop.

Essential fatty acids are essential for hair growth.

Vitamin A;

a lack of vitamin A can cause hypoplasia (dry hair and scalp) or hyperplasia (greasy hair and oily scalp).

Vitamin D;

research shows that a lack of vitamin D in your body can lead to hair loss. When there isn’t enough vitamin D in your system, new hair growth can be stunted.

Vitamin E;

a small trial from 2010 found that vitamin E supplements improved hair growth in people with hair loss. It’s thought that the vitamin’s antioxidant properties helped reduce oxidative stress in the scalp.

Vitamin K;

vitamin K helps regulate calcium deposition in the body; because of this, it helps prevent blood vessel calcification, as seen in pattern hair loss scalp calcification.

NUTRIENT SUPPORT FOR THE LIVER

Vitamin B complex

B vitamins help the body obtain energy from food and is also involved in cholesterol and hormone production.

Selenium

Selenium is an essential trace element and necessary for a healthy liver. Selenium increases levels of glutathione peroxidase, a powerful antioxidant required for phase II detoxification.

Manganese

Alcohol consumption can lower content of several trace elements, as iron, zinc, copper, and manganese.

Beta carotene

Low doses of beta carotene have an anti-oxidation role in the liver preventing damage and inflammation.

Vitamin C

Vitamin C is also important in liver detoxification pathways. It helps protect liver detoxification enzymes, created in phase I and phase II liver detoxification pathways, from oxidative damage.

Vitamin E

Antioxidants such as vitamin E reduce the damage caused by free radicals created in phase I. If antioxidants are lacking and toxin exposure is high, toxic chemicals become far more damaging to the liver.

Copper

Slightly lower than normal levels of copper has been reported as a potential factor in diseases characterised by disrupted fat metabolism such as non-alcoholic fatty-liver disease.

Zinc

Zinc deficiency may manifest itself in many ways: liver disease, poor liver regeneration, slow growing hair, or altered immune function.

LIVER FUNCTION TESTS

Liver function tests help determine the health of the liver by measuring levels of liver enzymes, proteins and bilirubin in the blood. Liver function tests can be used to asses acute and chronic liver disfunction.

Alanine transferase (ALT) ALT is an enzyme made by cells of the liver, an ALT test measures the amount of ALT in your blood. ALT is an enzyme that plays a crucial role in metabolism; it aids in the process that turns food into energy. the hair follicle is energetically expensive and requires high amounts of energy in the growing phase.

When higher than normal amounts of ALT is found outside of the liver it can indicate the liver is damaged or inflamed indicating a problem in phase one/two detoxification.

Damage to the liver causes an increase in ALT; the ALT can assess the amount of liver in the blood but it ca not show how much liver damage is present or how severe liver damage can become. Some drugs may affect the levels of ALT levels in your blood. Most low-normal results for ALT indicate a healthy liver.
Normal range: 0 – 45 U/L Optimal range: 10 – 30 U/L

Aspartate aminitransferase (AST) AST is present in various tissues of the body. This enzyme helps trigger chemical reactions that the body need to function. Only a small amount of AST is normally found in the blood. Higher than normal amounts is associated with liver injury. Liver specialists report that AST is more likely to be related to liver injury than ALT.
Normal range: 0 – 45 U/L Optimal range: 10 – 30 U/L

Albumin Albumin is the most abundant protein in the blood. A proper balance of albumin is needed to reduce leakage of fluid from blood vessels and maintain blood volume. Albumin aids in growth and repair of tissues and appendages such as the hair follicle. An abnormal albumin level indicate liver disfunction.
Normal range: 35 to 55 g/L Optimal range: 38 – 40 g/L

Globulin High levels of globulin may indicate infection, inflammatory disease or immune disorders; these disorders can contribute to anaemia of chronic disease. Anaemia of chronic disease is called by iron withholding which disrupts iron metabolism; critical for the function of healthy hair follicles.
Normal range: 20 to 39 g/L Optimal range: 24 – 28 g/L

Bilirubin High levels of bilirubin can indicate haemolytic anaemia; a condition where red blood cells are destroyed too quickly. Hair is dependant on an adequate supply of oxygen, the premature destruction of red blood cells can affect hair follicle cycling.
Normal range: 1.7 – 20.5 umol/L Optimal range: 1.7 – 20.5 umol/L

5 SIGNS YOUR LIVER IS BEING OVERWORKED
(and what to do about it)

  1. You find it difficult to lose weight; the liver is the primary metaboliser of fat in the body. When liver function is below normal, it eventually impacts on your ability to burn fat. In addition to weight gain, it makes losing any extra pounds nearly impossible.
  2. You have trouble digesting fatty foods; If you find you have a fatty or distended stomach after eating fatty foods, you may have a poorly functioning liver. Bile is required to digest and absorb fat, if you are not digesting fats efficiently you are not absorbing adequate amounts of the fat-soluble vitamins A, D, E and K- vital for healthy hair, immunity, bones and much more.
  3. You have dry, slow growing hair; the liver is the main metabolic site of the body. It produces enough energy to sustain thousands of necessary functions performed every second by the body’s cells. Your hair follicles are dependant on a constant supply of energy to grow and regenerate.
  4. You get ill often; the liver is responsible for fighting off infections and when the liver is overworked the immune system cannot hands the extra load leaving you more prone to picking up bugs and infections.
  5. You suffer bad PMS; the liver regulates our hormone levels, an overworked liver results in elevated levels of estrogen which can lead to mood swings and irritability. Elevated levels of estrogen leads to estrogen dominance which can lead to high amounts of thyroid binding globulin. Thyroid binding globulin binds thyroid hormones so that they can not be utilised by cells of the body. The hair follicle is dependant on adequate amounts of thyroid hormone to maintain normal growth.
    WHAT TO DO ABOUT IT
    The liver has an amazing capacity to regenerate itself. Through diet, nutritional supplementation and exercise most types of liver disfunction can be resolved.
  6. Ditch the caffeine; Caffeine speeds up Phase I detoxification and can increase the burden on an already sluggish liver. Try a Tumeric latte with almond milk instead. Turmeric contains an active ingredient called curcumin that prevents the liver from damage and can help to regenerate new liver cells. Turmeric also helps to stimulate the production of bile, necessary for the breakdown of fats from your food.
  7. Cut back on alcohol; Alcohol increase Phase I detoxification and a pattern of drinking that brings blood alcohol concentration to 0.08 g /dL will affect the livers capacity to regulate blood sugar and metabolise fats. A blood alcohol concentration of 0.08 g/dL will typically occur after 4 alcoholic drinks. Heavy alcohol use is defined by The Substance Abuse and Mental Health Services Administration as drinking more than 4 alcholic drinks on 5 or more days in the previous month.
  8. Supplement to support the liver; the liver requires an adequate supply of iron to fully support its detoxification and metabolic processes. Adequate iron storage is essential for intracellular energy output, from which adenosine tri-phosphate (ATP) is produced. ATP administration reduces fat in liver cells. To generate sufficient ATP; a ferritin level over 100 ug/L is essential. Evaluating ferritin can be difficult as it is also an acute phase reactant and can be elevated in chronic and acute inflammatory conditions. Ferritin levels must be assessed in a within a broader blood panel. The phase II liver detoxification pathways is dependant on ATP. Supplementation with vitamins A, D, E and K as well as selenium will support and enhance the liver detoxification pathway.
  9. Pump it up; Regular exercise is key to a healthy liver. Exercise decreases stress on the liver and increases energy levels. Aim for at least 4 hours of exercise, such as brisk walking, weight lifting or swimming per week.
  10. Get tested; Even moderately raised amounts of liver enzymes can indicate fatty liver and liver disease. Fatty liver is linked to insulin resistance; insulin resistance is linked to hair loss. Be warned, even fatty livers can result in normal amounts of liver enzymes in the blood

TYPES OF LIVER DISEASE THAT CAN IMPACT HAIR GROWTH:

  • Caused by viruses, such as hepatitis A, hepatitis B, and hepatitis
  • Caused by drugs, poisons, or too much alcohol e.g fatty liver disease and cirrhosis.
  • Cancer of the liver.
  • Inherited diseases of the liver such as hemochromatosis and Wilson disease.

A WELL BALANCED DETOXIFICATION CAN SUPPORT HAIR REGROWTH
Because the liver is the primary organ that controls detoxification within the body. It plays a vital role in helping achieve optimal health due to its ability to remove toxins from the blood and converting it to non toxic substances that can be eliminated in urine and faeces.

The liver also processes food and is responsible for the uptake of fat soluble vitamins for use within the hair follicle and throughout the body.
When in good health, phase I and phase II of the liver detoxification pathway are well balanced and the process works to protect against harmful toxins generated from the body’s own biological activity or from the environment. Liver function is almost always compromised, when the amount of toxins within the liver itself is greater than it can process. This toxic overload can be caused by poor nutrition and by the absence of nutrients needed for the two separate phases of detoxification or as a consequence of illness or disease.

REFERENCES

  1. Almohanna HM, Ahmed AA, Tsatalis JP, Tosti A. The Role of Vitamins and Minerals in Hair Loss: A Review. Dermatol Ther (Heidelb). 2019;9(1):51–70. doi:10.1007/s13555-018-0278-6
  2. Eshraghian A, Hamidian Jahromi A. Non-alcoholic fatty liver disease and thyroid dysfunction: a systematic review. World J Gastroenterol.2014;20(25):8102–8109. doi:10.3748/wjg.v20.i25.8102
  3. Hodges RE, Minich DM. Modulation of Metabolic Detoxification Pathways Using Foods and Food-Derived Components: A Scientific Review with Clinical Application. J Nutr Metab. 2015;2015:760689. doi:10.1155/2015/760689
  4. J Hum Nutr Diet. 2015 Dec;28(6):675-86. doi: 10.1111/jhn.12286. Epub 2014 Dec 18.

 

Why Hair Extensions Bundles are looking thinner and thinner by Diane Shawe

If this is your first encounter in the world of hair extensions, or even a seasoned user or hair extension technician, chances are you will find many terms confusing. Diane Shawe author of ‘Getting Started in the Hair Extensions Business‘ and ‘How Hair Extensions are Sourced, Treated and Graded decided to take a closer look at hair extensions bundles with the view to explaining what had changed.Things like Remy hair, virgin hair, human hair, blended hair, single drawn, or double drawn hair will make real, but it’s important you understand the difference and here’s why..Over the past 18 months I have noticed that hair bundles look very thin at the hair ends but thick at the rim. So whilst the bundle prices look reasonable, the actual amount of hair is now often sold as single drawn. So what does that mean and what is the impact on the purse?There is three processes applied to creating hair extension bundles which a lot of users, technicians and some suppliers know very little about: single drawn, double drawn and super drawn hair extensions.So I am going to explain the difference below.What is Single and Double Drawn HairWhile single drawn offers at most 50% of hair with the same length, double drawn goes far, delivering up to 60 to 70%.Double wefted hair extensions are made from two wefts of hair sewn together so you get twice as much hair as the single oneDepending on personal preference, customers can choose single drawn or double drawn hair to achieve their desired look.What is super double drawn hair?What is the drawning process? Simply put, it is the process in which hair professionals create bundles with the highest amount of hair all at the same-length.If you look at your natural hair, you will notice that all your strands are different length. This is due to the growing phases, at which hair comes out of the follicles at a different time.Super double drawn hair mean? as suppose to a 70% ratio the rate can go up to 85%. This, of course, brings both advantages and disadvantages.As the amount of same-length hairs is considerable, the seeming hair volume also looks profound.On the other hair, the making process of super double drawn hair is more complicated. This results in a higher price tag.Pros– 85% of hair with the same length– Hair bundles look full and natural– The tips of the hair bundle are the same thickness as the top.Cons– Not a purse-friendly productSourcing quality super double drawn hairHair can come from many different sources. In Asia, the most famous type is Indian hair. However, business ethics around hair collection are questionable. Indian women don’t get pay for their hair.The second next famous hair source comes from Cambodia. The coarse and firm hair texture enchants many customers. This hair is suitable for afro clients wanting to use yak straight hair but with more texture.

For more information on different hair types, please read ‘How hair extensions are sourced, treated and Graded’ by Diane Shawe available on Amazon and google.The rising star in this market is Vietnamese hair. With the unique S-shaped, Vietnamese hair offers various hair texture, from silky in the North to coarse in the South.Hair EndsHair ends of double drawn hair are healthy and vibrant. You see little to no split ends. The hair is mostly sourced from the countryside, where women still utilise traditional, chemical-free hair care.These women never really style their hairs using heat or chemically. That’s why their hair is extremely robust.Hair qualityThere are two types of hair quality you should watch out for: virgin hair and Remy hair. Virgin hair is the premium material. It has not been chemically treated or coloured whatsoever.Remy hair means that whilst the hair has been coloured, permed or straightened care has been taken to ensure all the cuticles remain the the same direction which will contribute to reducing hair tangling.Impact on pricesMost people dont realise that hair is primarily sold by the weight along with additional processing costs. Virgin hair can often be the cheapest because they have not had to bleach, colour or perm the hair.Single drawn you can expect to pay upto £40 for 50 gms of 18 -20 inchesDouble drawn you can expect to pay upto or over £70 for 50 gms of 18 -20 inchesSuper double drawn you can expect to pay upto and over £110 for 50 gms of 18 -20 inchesThe prices can also vary between virgin, remy or blended hair.How to take care of super double drawn hair extensions?If you want to preserve the texture of hair extensions, we have some advice for you.– Consider shampoos with a natural formula. Hair extensions do not produce their often oils. You need to give your hair extensions some natural oil. That’s why; the natural oil-based formula is a must when it comes to proper hair care products.– Washing your hair the right way! Hair Extensions needs your gentleness. You should neither rub, pull or wash your hair too harshly or too regularly because this will eventually lead to hair tangling and shedding. We have a care brochure that advises how to look after your hair extensions.– Towel dry or air dry your hair to allow the conditioner to sink in. Don’t blow dry it too often as this will dry it out too much.– Use hair leave in conditioner each day to hydrate the hair.http://academyexpresscourses.com/2018/06/17/10-costly-hair-extensions-mistakes-by-diane-shawe/The bottom lineIf you still have more questions regarding the matter, don’t hesitate to contact us. We are reachable via our hotline: (+44) 7367 431859 (Mobile/WhatsApp), or call 0121 318 2880/0208 133 8212 so feel free to drop us a line at any time.For training courses go to http://www.g.page.hair-extensions-training-academy.For consultation for hair extensions visit http://www.g.page/needahairmakeoverFor business Franchise Opportunity go to http://www.needahairmakeoverfranchise.co.uk

4 Hours Personal Makeup Course by Award winning Salon Need a hair Makeover

Has your skin changed? Just can’t get your makeup right?

Tried to follow YouTube contouring videos, but it doesn’t workout as well?

Then come learn how to:

– Identifying your skin tone

– Priming your face

– Apply foundation evenly

– Contour your face

– Brows, Lashes and Liners

– Understanding Eyeshadow

– Defining your lips

– Setting your Makeup

– Difference between Day & Night Makeup


Once you register you will receive your theory prior to start date .

Sunday 27th October 11am – 3pm

Arrive at salon with a clean face and your completed course work.

Bring whatever makeup you have with you so we can analyse and advise

Course includes starter makeup bag with brushes, primer, lashes and lip gloss

Book by clicking the following link

https://www.eventbrite.co.uk/e/4-hours-personal-makeup-course-tickets-64809861039?aff=eand

Top Dudley Salon named as finalist for the Beauty Industry Awards 2019 in Hair Extensions

The Midlands Beauty Industry Awards are back for a memorable celebration of the best professionals and businesses that operate in the region’s beauty sector.

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salons (listed as Hairloss Specialists) has reached the finalist.

Diane Shawe is very excited especially as they reached the finalists in 3 categoes for the Salon Awards 2019!

There is more to adding hair!

The elegant ceremony will take place at The Holiday Inn in Birmingham City Centre, on Sunday October 20.The crème de la crème of the beauty industry will gather together to celebrate meritorious individuals and establishments that work hard to ensure their customers receive excellent services and treatments.

The awards seek to remark the growth of the beauty sector and recognise the achievements of the individuals working within it, from dentists and doctors to hair and beauty businesses, academies, teams and clinics.

Prestigious accolades will be presented to those who improve our confidence by making us look beautiful, deliver exceptional customer service and work within businesses and practices, where excellence is a standard.

The black-tie event promises to be as glitzy and glam as the individuals and establishments it is celebrating, with a diverse range of awards up for grabs, in categories including; 5 Star Beauty Salon , Aesthetic Clinic of the Year, Cosmetic Clinic of the Year, Dental Practice of the Year and many more.

A Spokesperson for The Midlands Beauty Industry Awards 2019, said:” The awards will shine the spotlight on the talented professionals that have shown great passion, commitment and innovation for the beauty industry, who often don’t get the recognition they deserve.

“The ceremony will provide a great platform to the beauty experts to showcase their brilliant work and reach potential clients as for many the shortlisted contenders work as a guide; helping them to decide who they’ll trust to take care of their needs.

“With fierce competition this year, we would like to wish all finalists the best of luck and we can’t wait to welcome our guests and deliver another enjoyable event.”

The finalists of The Midlands Beauty Industry Awards 2019 Checkout finalistshttps://creativeoceanicblog.wordpress.com/2019/09/04/the-2nd-midlands-beauty-industry-awards-2019-celebrate-excellence-in-the-beauty-sector/#more-979

Top Dudley Salon named as finalists for the Prestigious Salon Awards West Midlands 2019 in 3 Categories

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon in Dudley, West Midlands has been named as one of the Midlands top salons after being announced as a finalist in three categories for the Salon Awards 2019.

West Midlands Salon Awards 2019 Finalists

The salon which is renowned locally, now awaits the awards ceremony in September, to see if they have been crowned the overall category winner.

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon impressed the judge’s thanks to its commitment to meeting customer needs, making their mark as a new business locally, providing an exceptional range of hair extensions techniques to new clients and for their exception salon design and interiors.

Commenting on the result, Jill from the Good Salon Guide said; “To be named as a finalist in not just one but three categories highlights how exceptional this salon is. With hundreds of entries for each category and a panel of judges that excel at looking for the finer details, just to make the shortlist is an outstanding achievement. We wish them all the very best of luck for the awards night, which promises to be a spectacular evening for all.”

The Salon Awards celebrate and acknowledge the success of the most creative, dynamic and innovative hair salons, hairdressers and barbers across the country through county awards events.

As a hair industry professional, these businesses are part one of the most exciting business sectors, and this is an opportunity to be recognised professionally for the great work that they do in there home county.

Commenting on the announcement, Diane Shawe owner of Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon, said, “We’re delighted to have been named as a finalist in three categories for the Salon Awards West Midlands. It reflects the tremendous hard work everyone at the salon has put in over the past 30 months, and we’re indebted to them and our fabulous clients for making this such a fantastic year. We’re so excited and cannot wait until the awards ceremony in September!”

To find out more about their services and products visit:

http://www.needahairmakeover.co

http://www.needahairmakeoverfranchise.co.uk

http://www.hairextensionstraining.academy

10 Essential Questions For Managing & Controling The Conversation And Advancing The Sale Toward Your Close by Diane Shawe

It can be challenging at the best of times to understand what your prospect wants in order to tailor your product or services to their needs.

The secret is that once a client’s needs are understood and a relationship is established, asking for business becomes an extension of the roles of counselor and problem-solver possibly a familiar and comfortable roles for business entrepreneurs.

With these 10 questions firmly in place, practice them so that asking for business may not be so daunting. Use these questions to bring the focus of the sales conversation back to YOUR goals

Diane Shawe copy of ebook from coffee break series1. “Let Them Know You Are Listening”

Repeat back what your customer has said. Make sure you show youare listening to their EMOTIONS as well as their words and logic.

So what I hear you saying is that you are a little bit _______?

Tell me more about that feeling. OK, what do you think we could do about that?

2. “Get Their Opinion”

Everybody loves to think that their opinion is valued. By getting prospect’s opinion you find out what they are most interested in, and more importantly you will learn what NOT to discuss or emphasize

In your opinion, does this idea fit the goals of your company?

Why or why not?

3. “Narrow It Down”

Sometimes customers will get confused by too many options. If you can narrow down their decision to fewer choices, then they are less likely to put off a buying decision.

If I was a magician and I could just magically give you the perfect package of your choice, which one would it be?

4. “Show Optimism”

Try to get a positive response from your customer. Optimistic suggestions and questions will usually get optimistic responses

I am sure that you won’t mind me downloading this product detail sheet, would you? …

If you knew it would help you to make a better decision about which model is right for you?

5. “Be Negative To Elicit A Positive Response”

Predict a negative outcome in order to give your customers a chance to help you, or give you more information.

If you predict a negative outcome, your customers may even offer up solutions that would not have thought of otherwise.

You’re not interested in our free bonuses, are you?

6. “Super Polite Flattery Favors”

Be polite, and people will respond. Add a little flattery and then don’t be afraid to ask a favour I know your job is super complicated and you have a lot on your plate right now.

Instead of having to deal with selling your boss on this idea,

how about you just let me to the heavy lifting?

7. “Get Them Talking Again”

Keep the conversation going to avoid “uncomfortable silences.” Bring them back around, and keep them talking.

What exactly do you mean by that?

That’s really very, very interesting.

Would you mind telling me more?

8. “Brain stormers”

Get your prospect to think about the rewards and benefits of using or owning your product or service. Get them to think about various possibilities.

Get them to think creatively.

Have you thought about how easy this will be, and how much time this will save you once you get it going?

Just imagine all that extra time you’ll have to focus on what’s important!

Imagine what could you do with that extra time?

Let’s make a quick list

9. “Take Their Temperature”

Find out exactly how they feel – both positive and negative. This will obviously give you more information on which benefits to pitch, and how to close the sale.

Q The way you see it, in what different ways are we BETTER than the competition?

In what ways do you think we are WEAKER?

10. “Focus on identifying and solving their problems”

Find out exactly what they are concerned about which stimulated them to enquire about your services or product further. This will give yyou more information and better help you to tailor your proposal an quotation.

Q How did you see this product or service solving your main concerns

Or

Q what main concerns did you see our services or product solving?

Bargaining vs Negotiating

Although people often think that negotiating is the same as bargaining, it is not.

Negotiating is a process, and bargaining is one stage of that process. There are three other stages of negotiating, and even those are tempered by timing, intuition, and flexibility to the process.

I am not going to list all of the, but I will set out some of the real nuggets you should put in place to establish a firm ground for all considerations.

1. Do your Research

When doing research and preparing for negotiations, there are three important considerations:

  • Collecting facts
  • Knowing priorities
  • Knowing principles

The facts that you collect are all the direct and indirect information that you will need to back you up during negotiations. With access to information today, it is a much simpler task than ever to accumulate all kinds of data and statistics.

For example, if you are preparing to purchase a vehicle or a house, plenty of information is available, such as comparable properties and prices.If you are preparing to negotiate a raise, or are negotiating salary increases at work, then comparable wage statistics, the history of the organisation and its mission and values, previous experiences in the collective bargaining process, and strategic plans are all important concepts to understand.

2. Focus on your priority

Knowing priorities means having a good understanding of what you want from the negotiation. You also need to know what the other party wants. Understanding your principles, both as a negotiator
and as an individual, will help you to form and present a case that is compelling and believable.

Understanding the principles of the other party can also be very helpful to you. A little more research can help you to understand what the organisation’s beliefs are, how they have approached previous negotiations, what terms seem to be more important to them than others, and what terms they could be willing to be flexible with.

3. Identifying Your Walk Away Position (WAP)

When you establish your priorities, make sure you have a clear understanding of your Walk Away Position (WAP). What is the least that you will accept (or the highest price that you are willing to
pay)?

Establish your WAP value in your mind and keep it clearly available so that you do not get caught up in the heat of negotiating, either ending up with something you never wanted, or turning
down a deal that was better than your WAP.

If you are negotiating on someone else’s behalf, make sure that you know their WAP so that you do not make any mistakes in negotiating for them.

4. Identifying Your Best Alternative to a Negotiated Agreement (BATNA)

In addition to your WAP, you also need a Best Alternative to a Negotiated Agreement (BATNA) in your plan. Sometimes an issue can be settled before the bargaining phase begins if it meets your
criteria as a BATNA.

For example, if you are planning to purchase a home – which is often a very emotional decision – and the realtor comes to you with an offer that you can live with, and you get the home you want without having to participate in any heavy bargaining or entering into a price war, then you may have reached your BATNA.

Not all negotiations have to be bargained; sometimes, when you negotiate, you can lose the opportunity to get what might have been a BATNA if you had not been after such a bargain.

5. Working Within the Zone of Possible Agreement (ZOPA)

The Zone of Possible Agreement (ZOPA) is an area of overlap where the desired outcomes of both parties reside, and where both parties can live with the outcome. Once you reach a ZOPA, the finer details need to be worked out within the scope of what both parties
have already found is potentially working for them.

For example, if your business forecasting allows for a 2% salary increase each year for the next three years, and similar companies in your industry are offering the same, and the union is asking for 7% over four years, then youmay be within the ZOPA.In general, there are three possible outcomes to a negotiation.

  • Lose-Lose
  • Win-Lose
  • Win-Win

6. Getting Everyone’s Perspective

Gathering perspective is something that can take place throughout the negotiation process. It begins in the research phase, where the negotiator considers the needs of the members of an organisation
in conjunction with the strategic vision and mission of the negotiation.

This does not mean that everyone will get what they want in an agreement; rather, it means that all points of view are considered. There is no point in entering negotiations and reaching an agreement that ignores a section of stakeholders or breaks the law.

Gathering perspective can be a considerable undertaking, depending on the size and scope of the operation. This is one area where outside resources can be utilised (an outside firm conducting employee satisfaction surveys, for example)Diane Shawe Author available from amazon and google books

10 Tips on How to Drive traffic to your events using twitter and social media by Diane Shawe

Drive Targeted Traffic to Your events using social media

Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.

For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.

Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.

#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.

On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.

1: Live-Tweeting Tips

  • Keep tweets concise.
  • Avoid splitting a thought into two tweets.
  • Remember to use @[name] when starting a tweet with a name.
  • Tweet your own content—photos, quotes and commentary.
  • Link to books or films mentioned.
  • Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.

2: Showcase Your Services

There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”

3: Generate Product Buzz

Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.

In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.

Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.

4: Capture the Attention of Journalists

Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.

Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant

If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.

5: Connect With Influencers

One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn

Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.

You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.

If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.

To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.

6: Establish a Reputation as an Expert

Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.

7: Create a e-press – influencer Press kit

The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.

8: Create Compelling branded Images

Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.

Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.

9: How to Create a Brand Presence When You’re Not at the Event

You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.

If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.

10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.

Conclusion

Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.

What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!

Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,