Category Archives: hair and beauty exhibitions

Why Hair Extensions Bundles are looking thinner and thinner by Diane Shawe

If this is your first encounter in the world of hair extensions, or even a seasoned user or hair extension technician, chances are you will find many terms confusing. Diane Shawe author of ‘Getting Started in the Hair Extensions Business‘ and ‘How Hair Extensions are Sourced, Treated and Graded decided to take a closer look at hair extensions bundles with the view to explaining what had changed.Things like Remy hair, virgin hair, human hair, blended hair, single drawn, or double drawn hair will make real, but it’s important you understand the difference and here’s why..Over the past 18 months I have noticed that hair bundles look very thin at the hair ends but thick at the rim. So whilst the bundle prices look reasonable, the actual amount of hair is now often sold as single drawn. So what does that mean and what is the impact on the purse?There is three processes applied to creating hair extension bundles which a lot of users, technicians and some suppliers know very little about: single drawn, double drawn and super drawn hair extensions.So I am going to explain the difference below.What is Single and Double Drawn HairWhile single drawn offers at most 50% of hair with the same length, double drawn goes far, delivering up to 60 to 70%.Double wefted hair extensions are made from two wefts of hair sewn together so you get twice as much hair as the single oneDepending on personal preference, customers can choose single drawn or double drawn hair to achieve their desired look.What is super double drawn hair?What is the drawning process? Simply put, it is the process in which hair professionals create bundles with the highest amount of hair all at the same-length.If you look at your natural hair, you will notice that all your strands are different length. This is due to the growing phases, at which hair comes out of the follicles at a different time.Super double drawn hair mean? as suppose to a 70% ratio the rate can go up to 85%. This, of course, brings both advantages and disadvantages.As the amount of same-length hairs is considerable, the seeming hair volume also looks profound.On the other hair, the making process of super double drawn hair is more complicated. This results in a higher price tag.Pros– 85% of hair with the same length– Hair bundles look full and natural– The tips of the hair bundle are the same thickness as the top.Cons– Not a purse-friendly productSourcing quality super double drawn hairHair can come from many different sources. In Asia, the most famous type is Indian hair. However, business ethics around hair collection are questionable. Indian women don’t get pay for their hair.The second next famous hair source comes from Cambodia. The coarse and firm hair texture enchants many customers. This hair is suitable for afro clients wanting to use yak straight hair but with more texture.

For more information on different hair types, please read ‘How hair extensions are sourced, treated and Graded’ by Diane Shawe available on Amazon and google.The rising star in this market is Vietnamese hair. With the unique S-shaped, Vietnamese hair offers various hair texture, from silky in the North to coarse in the South.Hair EndsHair ends of double drawn hair are healthy and vibrant. You see little to no split ends. The hair is mostly sourced from the countryside, where women still utilise traditional, chemical-free hair care.These women never really style their hairs using heat or chemically. That’s why their hair is extremely robust.Hair qualityThere are two types of hair quality you should watch out for: virgin hair and Remy hair. Virgin hair is the premium material. It has not been chemically treated or coloured whatsoever.Remy hair means that whilst the hair has been coloured, permed or straightened care has been taken to ensure all the cuticles remain the the same direction which will contribute to reducing hair tangling.Impact on pricesMost people dont realise that hair is primarily sold by the weight along with additional processing costs. Virgin hair can often be the cheapest because they have not had to bleach, colour or perm the hair.Single drawn you can expect to pay upto £40 for 50 gms of 18 -20 inchesDouble drawn you can expect to pay upto or over £70 for 50 gms of 18 -20 inchesSuper double drawn you can expect to pay upto and over £110 for 50 gms of 18 -20 inchesThe prices can also vary between virgin, remy or blended hair.How to take care of super double drawn hair extensions?If you want to preserve the texture of hair extensions, we have some advice for you.– Consider shampoos with a natural formula. Hair extensions do not produce their often oils. You need to give your hair extensions some natural oil. That’s why; the natural oil-based formula is a must when it comes to proper hair care products.– Washing your hair the right way! Hair Extensions needs your gentleness. You should neither rub, pull or wash your hair too harshly or too regularly because this will eventually lead to hair tangling and shedding. We have a care brochure that advises how to look after your hair extensions.– Towel dry or air dry your hair to allow the conditioner to sink in. Don’t blow dry it too often as this will dry it out too much.– Use hair leave in conditioner each day to hydrate the hair.http://academyexpresscourses.com/2018/06/17/10-costly-hair-extensions-mistakes-by-diane-shawe/The bottom lineIf you still have more questions regarding the matter, don’t hesitate to contact us. We are reachable via our hotline: (+44) 7367 431859 (Mobile/WhatsApp), or call 0121 318 2880/0208 133 8212 so feel free to drop us a line at any time.For training courses go to http://www.g.page.hair-extensions-training-academy.For consultation for hair extensions visit http://www.g.page/needahairmakeoverFor business Franchise Opportunity go to http://www.needahairmakeoverfranchise.co.uk

4 Hours Personal Makeup Course by Award winning Salon Need a hair Makeover

Has your skin changed? Just can’t get your makeup right?

Tried to follow YouTube contouring videos, but it doesn’t workout as well?

Then come learn how to:

– Identifying your skin tone

– Priming your face

– Apply foundation evenly

– Contour your face

– Brows, Lashes and Liners

– Understanding Eyeshadow

– Defining your lips

– Setting your Makeup

– Difference between Day & Night Makeup


Once you register you will receive your theory prior to start date .

Sunday 27th October 11am – 3pm

Arrive at salon with a clean face and your completed course work.

Bring whatever makeup you have with you so we can analyse and advise

Course includes starter makeup bag with brushes, primer, lashes and lip gloss

Book by clicking the following link

https://www.eventbrite.co.uk/e/4-hours-personal-makeup-course-tickets-64809861039?aff=eand

Top Dudley Salon named as finalist for the Beauty Industry Awards 2019 in Hair Extensions

The Midlands Beauty Industry Awards are back for a memorable celebration of the best professionals and businesses that operate in the region’s beauty sector.

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salons (listed as Hairloss Specialists) has reached the finalist.

Diane Shawe is very excited especially as they reached the finalists in 3 categoes for the Salon Awards 2019!

There is more to adding hair!

The elegant ceremony will take place at The Holiday Inn in Birmingham City Centre, on Sunday October 20.The crème de la crème of the beauty industry will gather together to celebrate meritorious individuals and establishments that work hard to ensure their customers receive excellent services and treatments.

The awards seek to remark the growth of the beauty sector and recognise the achievements of the individuals working within it, from dentists and doctors to hair and beauty businesses, academies, teams and clinics.

Prestigious accolades will be presented to those who improve our confidence by making us look beautiful, deliver exceptional customer service and work within businesses and practices, where excellence is a standard.

The black-tie event promises to be as glitzy and glam as the individuals and establishments it is celebrating, with a diverse range of awards up for grabs, in categories including; 5 Star Beauty Salon , Aesthetic Clinic of the Year, Cosmetic Clinic of the Year, Dental Practice of the Year and many more.

A Spokesperson for The Midlands Beauty Industry Awards 2019, said:” The awards will shine the spotlight on the talented professionals that have shown great passion, commitment and innovation for the beauty industry, who often don’t get the recognition they deserve.

“The ceremony will provide a great platform to the beauty experts to showcase their brilliant work and reach potential clients as for many the shortlisted contenders work as a guide; helping them to decide who they’ll trust to take care of their needs.

“With fierce competition this year, we would like to wish all finalists the best of luck and we can’t wait to welcome our guests and deliver another enjoyable event.”

The finalists of The Midlands Beauty Industry Awards 2019 Checkout finalistshttps://creativeoceanicblog.wordpress.com/2019/09/04/the-2nd-midlands-beauty-industry-awards-2019-celebrate-excellence-in-the-beauty-sector/#more-979

Top Dudley Salon named as finalists for the Prestigious Salon Awards West Midlands 2019 in 3 Categories

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon in Dudley, West Midlands has been named as one of the Midlands top salons after being announced as a finalist in three categories for the Salon Awards 2019.

West Midlands Salon Awards 2019 Finalists

The salon which is renowned locally, now awaits the awards ceremony in September, to see if they have been crowned the overall category winner.

Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon impressed the judge’s thanks to its commitment to meeting customer needs, making their mark as a new business locally, providing an exceptional range of hair extensions techniques to new clients and for their exception salon design and interiors.

Commenting on the result, Jill from the Good Salon Guide said; “To be named as a finalist in not just one but three categories highlights how exceptional this salon is. With hundreds of entries for each category and a panel of judges that excel at looking for the finer details, just to make the shortlist is an outstanding achievement. We wish them all the very best of luck for the awards night, which promises to be a spectacular evening for all.”

The Salon Awards celebrate and acknowledge the success of the most creative, dynamic and innovative hair salons, hairdressers and barbers across the country through county awards events.

As a hair industry professional, these businesses are part one of the most exciting business sectors, and this is an opportunity to be recognised professionally for the great work that they do in there home county.

Commenting on the announcement, Diane Shawe owner of Need a Hair Makeover Hair Extensions and Hairloss Specialist Salon, said, “We’re delighted to have been named as a finalist in three categories for the Salon Awards West Midlands. It reflects the tremendous hard work everyone at the salon has put in over the past 30 months, and we’re indebted to them and our fabulous clients for making this such a fantastic year. We’re so excited and cannot wait until the awards ceremony in September!”

To find out more about their services and products visit:

http://www.needahairmakeover.co

http://www.needahairmakeoverfranchise.co.uk

http://www.hairextensionstraining.academy

10 Essential Questions For Managing & Controling The Conversation And Advancing The Sale Toward Your Close by Diane Shawe

It can be challenging at the best of times to understand what your prospect wants in order to tailor your product or services to their needs.

The secret is that once a client’s needs are understood and a relationship is established, asking for business becomes an extension of the roles of counselor and problem-solver possibly a familiar and comfortable roles for business entrepreneurs.

With these 10 questions firmly in place, practice them so that asking for business may not be so daunting. Use these questions to bring the focus of the sales conversation back to YOUR goals

Diane Shawe copy of ebook from coffee break series1. “Let Them Know You Are Listening”

Repeat back what your customer has said. Make sure you show youare listening to their EMOTIONS as well as their words and logic.

So what I hear you saying is that you are a little bit _______?

Tell me more about that feeling. OK, what do you think we could do about that?

2. “Get Their Opinion”

Everybody loves to think that their opinion is valued. By getting prospect’s opinion you find out what they are most interested in, and more importantly you will learn what NOT to discuss or emphasize

In your opinion, does this idea fit the goals of your company?

Why or why not?

3. “Narrow It Down”

Sometimes customers will get confused by too many options. If you can narrow down their decision to fewer choices, then they are less likely to put off a buying decision.

If I was a magician and I could just magically give you the perfect package of your choice, which one would it be?

4. “Show Optimism”

Try to get a positive response from your customer. Optimistic suggestions and questions will usually get optimistic responses

I am sure that you won’t mind me downloading this product detail sheet, would you? …

If you knew it would help you to make a better decision about which model is right for you?

5. “Be Negative To Elicit A Positive Response”

Predict a negative outcome in order to give your customers a chance to help you, or give you more information.

If you predict a negative outcome, your customers may even offer up solutions that would not have thought of otherwise.

You’re not interested in our free bonuses, are you?

6. “Super Polite Flattery Favors”

Be polite, and people will respond. Add a little flattery and then don’t be afraid to ask a favour I know your job is super complicated and you have a lot on your plate right now.

Instead of having to deal with selling your boss on this idea,

how about you just let me to the heavy lifting?

7. “Get Them Talking Again”

Keep the conversation going to avoid “uncomfortable silences.” Bring them back around, and keep them talking.

What exactly do you mean by that?

That’s really very, very interesting.

Would you mind telling me more?

8. “Brain stormers”

Get your prospect to think about the rewards and benefits of using or owning your product or service. Get them to think about various possibilities.

Get them to think creatively.

Have you thought about how easy this will be, and how much time this will save you once you get it going?

Just imagine all that extra time you’ll have to focus on what’s important!

Imagine what could you do with that extra time?

Let’s make a quick list

9. “Take Their Temperature”

Find out exactly how they feel – both positive and negative. This will obviously give you more information on which benefits to pitch, and how to close the sale.

Q The way you see it, in what different ways are we BETTER than the competition?

In what ways do you think we are WEAKER?

10. “Focus on identifying and solving their problems”

Find out exactly what they are concerned about which stimulated them to enquire about your services or product further. This will give yyou more information and better help you to tailor your proposal an quotation.

Q How did you see this product or service solving your main concerns

Or

Q what main concerns did you see our services or product solving?

Bargaining vs Negotiating

Although people often think that negotiating is the same as bargaining, it is not.

Negotiating is a process, and bargaining is one stage of that process. There are three other stages of negotiating, and even those are tempered by timing, intuition, and flexibility to the process.

I am not going to list all of the, but I will set out some of the real nuggets you should put in place to establish a firm ground for all considerations.

1. Do your Research

When doing research and preparing for negotiations, there are three important considerations:

  • Collecting facts
  • Knowing priorities
  • Knowing principles

The facts that you collect are all the direct and indirect information that you will need to back you up during negotiations. With access to information today, it is a much simpler task than ever to accumulate all kinds of data and statistics.

For example, if you are preparing to purchase a vehicle or a house, plenty of information is available, such as comparable properties and prices.If you are preparing to negotiate a raise, or are negotiating salary increases at work, then comparable wage statistics, the history of the organisation and its mission and values, previous experiences in the collective bargaining process, and strategic plans are all important concepts to understand.

2. Focus on your priority

Knowing priorities means having a good understanding of what you want from the negotiation. You also need to know what the other party wants. Understanding your principles, both as a negotiator
and as an individual, will help you to form and present a case that is compelling and believable.

Understanding the principles of the other party can also be very helpful to you. A little more research can help you to understand what the organisation’s beliefs are, how they have approached previous negotiations, what terms seem to be more important to them than others, and what terms they could be willing to be flexible with.

3. Identifying Your Walk Away Position (WAP)

When you establish your priorities, make sure you have a clear understanding of your Walk Away Position (WAP). What is the least that you will accept (or the highest price that you are willing to
pay)?

Establish your WAP value in your mind and keep it clearly available so that you do not get caught up in the heat of negotiating, either ending up with something you never wanted, or turning
down a deal that was better than your WAP.

If you are negotiating on someone else’s behalf, make sure that you know their WAP so that you do not make any mistakes in negotiating for them.

4. Identifying Your Best Alternative to a Negotiated Agreement (BATNA)

In addition to your WAP, you also need a Best Alternative to a Negotiated Agreement (BATNA) in your plan. Sometimes an issue can be settled before the bargaining phase begins if it meets your
criteria as a BATNA.

For example, if you are planning to purchase a home – which is often a very emotional decision – and the realtor comes to you with an offer that you can live with, and you get the home you want without having to participate in any heavy bargaining or entering into a price war, then you may have reached your BATNA.

Not all negotiations have to be bargained; sometimes, when you negotiate, you can lose the opportunity to get what might have been a BATNA if you had not been after such a bargain.

5. Working Within the Zone of Possible Agreement (ZOPA)

The Zone of Possible Agreement (ZOPA) is an area of overlap where the desired outcomes of both parties reside, and where both parties can live with the outcome. Once you reach a ZOPA, the finer details need to be worked out within the scope of what both parties
have already found is potentially working for them.

For example, if your business forecasting allows for a 2% salary increase each year for the next three years, and similar companies in your industry are offering the same, and the union is asking for 7% over four years, then youmay be within the ZOPA.In general, there are three possible outcomes to a negotiation.

  • Lose-Lose
  • Win-Lose
  • Win-Win

6. Getting Everyone’s Perspective

Gathering perspective is something that can take place throughout the negotiation process. It begins in the research phase, where the negotiator considers the needs of the members of an organisation
in conjunction with the strategic vision and mission of the negotiation.

This does not mean that everyone will get what they want in an agreement; rather, it means that all points of view are considered. There is no point in entering negotiations and reaching an agreement that ignores a section of stakeholders or breaks the law.

Gathering perspective can be a considerable undertaking, depending on the size and scope of the operation. This is one area where outside resources can be utilised (an outside firm conducting employee satisfaction surveys, for example)Diane Shawe Author available from amazon and google books

10 Tips on How to Drive traffic to your events using twitter and social media by Diane Shawe

Drive Targeted Traffic to Your events using social media

Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.

For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.

Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.

#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.

On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.

1: Live-Tweeting Tips

  • Keep tweets concise.
  • Avoid splitting a thought into two tweets.
  • Remember to use @[name] when starting a tweet with a name.
  • Tweet your own content—photos, quotes and commentary.
  • Link to books or films mentioned.
  • Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.

2: Showcase Your Services

There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”

3: Generate Product Buzz

Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.

In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.

Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.

4: Capture the Attention of Journalists

Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.

Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant

If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.

5: Connect With Influencers

One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn

Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.

You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.

If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.

To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.

6: Establish a Reputation as an Expert

Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.

7: Create a e-press – influencer Press kit

The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.

8: Create Compelling branded Images

Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.

Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.

9: How to Create a Brand Presence When You’re Not at the Event

You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.

If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.

10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.

Conclusion

Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.

What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!

Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,