Inspired By Salons, Proven By Science
Washing and conditioning hair after a perm, colouring, balayage, relaxer or texturing is not enough any more. The same clients who come into the salon today, want to leave with drastic (healthy) softer, silky hair. Social media and home treatment kits and the daily use of high temperature straighteners, have meant that any salon worth its salt need to invest in OLAPLEX!
Clients want to go from brown to platinum in less than two sittings had to contend with the dryness and damage caused to their hair so as to covet platinum blondes, perms, red hair and more, all came with a hefty price. Inspired by the desire salons and hairdressers have to take their clients to the next level, without damage, is why OLAPLEX exists.
The Olaplex range repairs the 5 types of damage listed below:
• Chemical services such as colouring, perms, relaxers and keratin treatments
• Thermal damage from electrical tools such as straighteners, curlers and hairdryers
• Mechanical damage from brushing, tugging and styling hair
• Environmental damage including the sun and humidity, extreme weather and pollution
• Lifestyle or Physiological changes including age, stress, undergoing medical treatment, hormone changes
What is the hype about?
Non-toxic, vegan and cruelty free, the allure of Olaplex products lie in their proven results and critical acclaim. Used by salon professionals all over the world, Olaplex has been featured in the prestigious pages of Glamour, USA Today, Refinery29, Teen Vogue, Byrdie, InStyle – and many more besides.
The Olaplex range features a whole suite of treatments which have appealed to celebrities, hair professionals and beauty gurus of all ages. And when we say beauty gurus, we mean readers like you.
Why should salons use OLAPLEX?
You’ll notice that the range has a key focus on one word in particular – Bond. From bond building to bond maintenance and smoothing… Olaplex are pretty bond obsessed. Ok, we get it, they’re very sleek and sophisticated products, but there are no classified secrets behind the science here. To explain the importance of the bond obsession, it’s time for a quick introduction to hair biology.
Hair is fibre. Composed of the keratin protein, your hair consists of millions of disulfide bonds, which hold the protein structures of your hair shaft together. These bonds can be damaged by high levels of heat, chemical treatments, excessive brushing and environmental exposure. Basically… anything from hair straightener addiction to extreme colour treatment can interfere with the long term health of your hair, as these stressors can damage your hair bonds.
Step in Olaplex. Each product contains the patented ingredient bis-aminopropyl diglycol dimaleate. It sounds super fancy but long story short, this ingredient works on a molecular level to help repair the disulfide bonds in your hair.
Olaplex works on all hair types and textures. If you get your hair coloured professionally, your stylist may have even recommended using Olaplex between salon visits to help nurture your hair after your treatment.
The holy grail of hair is to fix damage, which is where OLAPLEX started. Today, we have a line of 9 products that address rebuilding hair while tackling other hair concerns such as moisture, frizz, and heat protection. Our heritage began in the salons, inspired by the needs of professionals, and has grown to the at-home line we have today because of it. You ask, and we listen. There are no other products other than OLAPLEX on the market that rebuild broken bonds in the hair, period. Only OLAPLEX products can take that bond-building technology and pair it with moisture, smoothing, and protection.
OLAPLEX has elevated salon services forever, and with more use and heads of hair treated with OLAPLEX, we develop products based on clients’ needs.
How It Started:
Stand Alone Treatment | Performed in-salon using OLAPLEX Nº.1 and OLAPLEX Nº.2, this treatment is the first, only, and strongest bond-building treatment available.
OLAPLEX N°0 acts as an intensive repair booster working in tandem with N°3 to receive your most intense repair. This means 68% more repair & 3x stronger hair when used together. This can be added to hair colour or most chemical treatment.
Introducing the newest product to the range, the no.0 is a professional- inspired treatment that primes hair for deeper repair with the highest dose of patented Olaplex technology of any of their take home treatments. It rebuilds hair bonds, strengthens and protects hair integrity. For best results it is advised to use as the first step in a two-part system with N°.3 Hair Perfector. Use once or twice a week, three if you have severely damaged hair. Apply to dry hair, fully saturating each section and leave on for 10 minutes before applying the no.3 which you leave on for a further 10 minutes
OLAPLEX Nº.1 | (Professional Use) Inspired by these in-salon Stand Alone Treatment, Nº.0 is used as a primer to amplify the bond building. No.1 is meant to mitigate damage during chemical services.
Exclusive to professionals, the Olaplex No.1 Bond Multiplier is a concentrated first salon step that rebuilds broken disulphide bonds and begins the process of preventing damage and repairing hair. Mix Olaplex No.1 with your client’s chosen hair colour, lightener or toner to help prevent hair damage and keep the hair in the best condition possible. Please note that this product isn’t available as a single product and comes as part of the Salon Intro kit.
OLAPLEX Nº.2 | (Professional Use) When lighten your client’s hair to levels never thought possible before, without compromising the integrity of the hair.
Bond Perfector No. 2 can also be used as a mini bond building treatment and as a cutting lotion.
No.2 finds more single sulfur hydrogen bonds and crosslinks them back together WITHOUT chemicals working against it. So don’t skip it
Exclusive to professionals, Olaplex No2 Bond Perfector works to rebuild and restore broken bonds, ensuring the strongest, shiniest, and healthiest hair possible. Apply to the hair at the back wash after all processing has been completed, leave for 20 minutes and rinse to get the best out of this product.
OLAPLEX Nº.3 Hair Perfector | The first at-home bond building treatment. Repairs the hair internally. The second in-salon step continues to rebuild and restore any remaining broken bonds. REMEMBER: Clients can purchase this as ongoing and aftercare.
The original take-home treatment is a global bestseller and the product that put Olaplex on the map. No.3 is not a conditioner, it’s an at-home treatment that reduces breakage and visibly strengthens hair, improving its look and feel. It is known to visibly reduce breakage and strengthen the hair, improving the look and feel of all hair types. Perfect to retail on to your clients, it’s advised to use it once or twice a week on damp hair, applying from roots to ends. Suitable for
OLAPLEX Nº.4 | Bond Maintenance Shampoo maximizes cleansing by repairing the hair and increasing manageability.
The only shampoo in the range, No.4 protects and repairs hair from everyday stresses such as damage, split ends and unwanted frizz. How? It uses Olaplex’s bond rebuilding technology to repair and cleanse while also imparting moisture, strength, and manageability with every wash. Colour safe and perfect on all hair types, the No.4 Bond Maintenance Shampoo is available to purchase in two sizes. Ideal for salon treatments and selling on to clients for at-home use, we advise you to concentrate on the roots when applying. If required, it can be used daily on your client’
OLAPLEX Nº.5 | Bond Maintenance Conditioner is a bond-building conditioner that moisturizes the hair.
Ideally used in conjunction with No.4 Bond Maintenance Shampoo, the Olaplex No.5 Bond Maintenance Conditioner restores, repairs, and hydrates without adding excess weight to hair. The highly moisturising reparative formula eliminates damaged frizz for strong, healthy, shiny hair. Perfect on all hair types, the No.5 Bond Maintenance Conditioner is available to purchase in two sizes. Ideal for salon treatments and selling on to clients for at-home use, apply evenly to the ends of the hair. If required, it can be used daily on your client’s hair.
OLAPLEX Nº.6 | Our answer to the perfect leave-in. Hair repair, moisture, reduced frizz for up to 72 hours and increased manageability.
The Olaplex No.6 Bond Smoother is a highly concentrated leave-in smoothing cream, which prevents frizz and flyaways in your client’s hair for up to 72 hours. Capable of protecting all hair types, including coloured, coiled and chemically treated; this silky cream strengthens and moisturises hair while also speeding up blow dry times, resulting in hair feeling smooth and silky. Apply a tiny amount of the product into damp or dry hair, focusing on putting it on your client’s mid-length to ends. Comb your client’s hair and then style it as you wish!
OLAPLEX Nº.7 | Bonding Oil is the first oil of its kind to rebuild the hair while protecting against heat to 450ºF, protecting against UV rays, adding shine, increasing manageability, and moisturizing the hair.
The Olaplex No.7 Bonding Oil is a highly concentrated, ultra-lightweight, reparative styling oil dramatically increases shine, adds softness and strength, and enhances all hair types and textures. Ideal for clients who use heat tools daily, the No.7 Bonding Oil provides heat protection up to 450°F/230°C. And that’s not all. This golden bottle also contains UVA/UVB protection, making it perfect for the summer months. All you have to do is apply a few drops to your client’s wet or dry hair before styling. Here’s a bonus: this small bottle is perfect to sell to your clients if they need a treatment to carry around and their hair needs a quick refresh
OLAPLEX Nº.8 | Bond Intense Moisture Mask is OLAPLEX’s newest addition, an intensive moisture mask for all hair types, with bond building.
The Olaplex No. 8 Bond Intense Moisture Mask is a multi-benefit hair mask perfect for adding moisture, body and shine to all hair types. Infused with Olaplex’s bond-building technology, this mask is scientifically proven to add four times more moisture, twice as much shine and an unbelievable 96% more body than a regular hair mask. Capable of strengthening and repairing the most fragile of your client’s hair, all you have to do is apply the mask on damp hair from the mid-lengths to ends for ten minutes, and then rinse out. Once you see this mask’s more than visible results, your client will want to skip the styling stage!
Can I use Olaplex myself at home?
Olaplex No.3, No.4, No.5, No.6 and No.7 are available to be used at home.
Can I leave Olaplex on overnight?
Yes, you can leave Olaplex No.3 on overnight, but ensure it’s wrapped up so it doesn’t come into contact with your face or eyes.
WHAT’S A BOND?
Our hair contains millions of disulfide bonds.
These bonds give the hair its structure, strength and stability. When disulfide bonds are broken, it results in damage.
OLAPLEX restores damaged and compromised hair by repairing from the inside out with our patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate.
Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair.