Category Archives: GSMA

MCT Oil – Why You Should Consider Adding It To Your Diet

7 Science-Based Benefits of MCT Oil

7 Science-Based Benefits of MCT Oil

MCT oil is a supplement often added to smoothies, bulletproof coffee and salad dressings.
As the name suggests, medium-chain triglyceride (MCT) oil contains medium-length chains of fats called triglycerides. Due to their shorter length, MCTs are easily digested and many health benefits are linked to the way your body processes these fats.

So Let’s Get To The Bottom Line First!

Taking MCT oil could have many benefits and very few risks.

  • For starters, it contains fatty acids that can promote weight loss by reducing body fat, increasing fullness and potentially improving your gut environment.
  • MCTs are also a great source of energy and may fight bacterial growth, help protect your heart and aid in managing diabetes, Alzheimer’s disease, epilepsy and autism.
  • Potential drawbacks may include increased hunger and possible fat accumulation in your liver. However, as long as you keep to 1–2 tablespoons per day and use it to replace — not add — to your normal fat intake, any negative side effects are unlikely.
  • At the end of the day, MCT oil is a convenient way to take advantage of all the health benefits MCTs have to offer.

So where does it originate from

MCT oil is most commonly extracted from coconut oil, as more than 50% of the fat in coconut oil comes from MCTs. These fats are also found in many other foods, such as palm oil and dairy products.

Four different types of MCTs exist, of which caprylic and capric acid are most commonly used for MCT oil. In some cases, these specific types have unique benefits.

Here are 7 science-backed benefits you can get from adding MCT oil to your diet.

1. Promotes Weight Loss in Several Important Ways

There are several reasons why MCT oil may be beneficial when you’re trying to lose weight.

MCT oil has been shown to increase the release of two hormones that promote the feeling of fullness in the body: peptide YY and leptin. It may even be better than coconut oil in keeping you full. One study found that people taking two tablespoons of MCT oil as part of their breakfast ended up eating less food for lunch compared to those taking coconut oil.

The same study also discovered a lower rise in triglycerides and glucose with MCT oil, which may also influence the feeling of fullness.

Additionally, taking MCT oil has been shown to significantly reduce body weight and waist circumference. Researchers even report that it could help prevent obesity.

MCT oil has about 10% fewer calories than long-chain triglycerides (LCTs), which are found in foods such as olive oil, nuts and avocados

Your body also processes MCTs differently, which may help you burn calories

Your body can use MCT oil as an instant source of energy, making it unnecessary to store fat for this purpose. Nevertheless, it’s important to note that your body may adapt to this dietary change, leading to only temporary results.

MCTs can be converted into ketones, which are produced from the breakdown of fat when carb intake is low. If you’re following a ketogenic diet, which is very low in carbs yet high in fat, then taking MCT oil can help you stay in the fat-burning state known as ketosis.

Lastly, your gut environment is very important when it comes to your weight. MCT oil can help optimize the growth of good bacteria and support the gut lining, which could also help you lose weight.

SUMMARY

MCT oil may support weight loss by increasing fullness, fat loss, energy burning, ketone production and by improving your gut environment.

2. Instant Source of Energy That Can Also Be Used to Fuel Your Brain

MCT oil has been dubbed a super fuel since your body absorbs MCTs more rapidly than long-chain triglycerides (LCTs), which contain more carbons in their fatty acid chains.

Due to their shorter chain length, MCTs travel straight from the gut to the liver and do not require bile to break down like longer-chain fats do.

In the liver, the fats are broken down to be either used as fuel or stored as body fat.

Since MCTs easily enter your cells without being broken down, they can be used as an immediate source of energy.

When you’re on a ketogenic diet, MCTs can also be converted into ketones in the liver.

These ketones can pass through your blood-brain barrier, making them a convenient source of energy for your brain cells.

SUMMARY

MCT oil is easily absorbed and transported throughout the body. It can be used as an instant source of energy or can be converted into ketones to fuel your brain.

3. May Reduce Lactate Buildup in Athletes and Help Use Fat for Energy

MCT oil has gained popularity amongst athletes. During exercise, rising lactate levels can negatively impact exercise performance.

Interestingly, MCTs may help with lactate buildup. One study found that athletes who took 6 grams or about 1.5 teaspoons of MCTs with food before cycling had lower lactate levels and found it easier to exercise, compared to those taking LCTs. Furthermore, the study found that taking the MCT oil before exercise may help you use more fat instead of carbs for energy.

Even though MCTs can increase fat burning during exercise, study results are mixed as to whether MCT oil can help you exercise better. One study showed it could improve swimming capacity in mice, but another human-based study found no improvement in endurance performance in runners.
At the very least, the results of one animal study suggest that MCT oil does not negatively affect exercise performance, which is encouraging.

SUMMARY

MCT oil can increase fat burning and reduce the need for carbs during exercise. However, it is unclear whether this translates to improved exercise performance.

4. Could Help Manage Epilepsy, Alzheimer’s Disease and Autism

Studies have shown that MCT oil and a ketogenic diet may help manage conditions such as epilepsy, Alzheimer’s disease, and autism.

Epilepsy

While the ketogenic diet has gained popularity amongst people wishing to lose weight, it was first introduced as a way of managing epilepsy.
Scientists found that fasting increases ketone production and that this may reduce the frequency of epileptic seizures.

Since MTCs can be converted into ketones, they may be beneficial in managing epilepsy. However, the type of MCT may be important. One test-tube study showed that the MCT capric acid improved seizure control better than a widespread anti-epileptic drug.

Another study in rats found that the same MCT blocked receptors in the brain that cause seizures, though more human studies are needed. In addition, it’s important to note that a ketogenic diet is not for everyone and can be challenging to follow long term.

If you are considering a ketogenic diet to help manage your epilepsy, talk to your doctor or nutrition professional first.

Alzheimer’s Disease

Alzheimer’s disease impairs your brain’s ability to use sugar. An MCT ketogenic diet offers an alternative energy source: ketones. This allows brain cells to survive better. It also blocks a receptor in the brain that causes memory loss.

One study found that a single dose of MCTs improved short-term cognition in 20 people with Alzheimer’s disease with a certain gene type, namely APOE ɛ4-negative.

While genetic factors play a role, evidence suggests that 20–70 grams of supplemental MCTs that include caprylic or capric acid can modestly improve the symptoms of mild-to-moderate Alzheimer’s.
Overall, the benefits of MCT oil in Alzheimer’s disease are promising, but longer and larger scale studies are needed .

Autism

MCT oil may also help children with autism.
One study found positive overall improvements when a ketogenic diet was followed for 6 months. Another study found that adding MCTs to a ketogenic and gluten-free diet substantially improved autism behaviors for 6 of the 15 children involved. Because autism is a spectrum condition, it can affect people in different ways.

This means that adding MCT oil to your child’s diet may help to varying degrees or may show no positive effects. More research is needed here, as well.
If you are considering a ketogenic diet to help manage your child’s autism, talk to your doctor or nutrition professional first.

SUMMARY

MCT oil may improve brain function, which could have benefits for people with epilepsy, Alzheimer’s disease and autism.

5. Contains Powerful Fatty Acids That Fight Yeast and Bacterial Growth

MCTs have been shown to have antimicrobial and anti fungal effects.
Coconut oil, which contains a large amount of MCTs, has been shown to reduce the growth of Candida albicans by 25%. This is a common yeast that can cause thrush and various skin infections.

A test-tube study also showed that coconut oil reduced the growth of a disease-causing bacteria called Clostridium difficile.
Coconut oil’s ability to reduce yeast and bacterial growth may be due to the caprylic, capric and lauric acid in MCTs.

MCTs themselves have also been shown to suppress the growth of a widespread infectious fungus in hospitals by up to 50%. However, note that most of the research on MCTs and immune support has been conducted via test-tube or animal studies. High-quality human studies are needed before stronger conclusions can be made.

SUMMARY

MCT oil contains fatty acids that have been shown to reduce the growth of yeast and bacteria. Overall, MCTs may have a variety of antimicrobial and anti-fungal effects.

6. May Reduce Risk Factors for Heart Disease, Such as Weight and Cholesterol

Heart disease is a growing problem. Some factors that increase your risk include high cholesterol, blood pressure, inflammation, being overweight and smoking.

MCT oil has been shown to support weight and fat loss. This may, in turn, help reduce your risk of heart disease.  A study of 24 overweight men found that taking MCT oil combined with phytosterols and flaxseed oil for 29 days reduced total cholesterol by 12.5%. However, when olive oil was used instead, the reduction was only 4.7%.

The same study also found better reductions in LDL or “bad” cholesterol when the MCT oil mixture was added to their diet. Moreover, MCT oil can also increase the production of heart-protective HDL or “good” cholesterol .
It can even significantly reduce C-reactive protein (CRP), an inflammatory marker that increases the risk of heart disease. Additional studies found that MCT-oil-based mixtures can have a positive effect on other heart disease risk factors, as well.

SUMMARY
MCT oil may reduce heart disease risk factors such as weight, cholesterol and inflammation. Adding it to your diet could help lower your risk of heart disease.

7. May Help Control Blood Sugar Levels and Support Diabetes Management

MCT oil may also have benefits for those with diabetes. Most people with type 2 diabetes are overweight or obese, which makes diabetes harder to manage. However, MCTs have been shown to reduce fat storage and increase fat burning.
One small Chinese study of 40 people with diabetes found that those who consumed MCT oil daily had significant reductions in body weight, waist circumference and insulin resistance, compared to those taking corn oil containing LCTs.

Another study found that when 10 people with diabetes were injected with insulin, they needed 30% less sugar to maintain normal blood sugar levels when they consumed MCTs, compared to LCTs. However, the same study did not find any effect of MCTs on reducing fasting blood sugar levels. Therefore, other factors such as timing and the amount of food eaten may influence the effects of MCT oil.

SUMMARY

MCT oil may help manage diabetes by reducing fat storage and increasing fat burning. It may also help you control your blood sugar.

Potential Drawbacks of MCT Oil

Although MCTs are considered safe, they may have some disadvantages.

May Stimulate the Release of Hunger Hormones

While MCTs can increase the release of hormones that help you feel fuller longer, they may also stimulate the release of hunger hormones in some people
A study on people with anorexia found that MCTs increased the release of two hormones that stimulate appetite: ghrelin and neuropeptide Y.

People who took more than 6 grams of MCTs per day produced more of these hormones than those who had less than 1 gram per day.
However, it is unclear whether the increase in these hormones actually causes you to eat more.

High Doses Could Lead to Fat Buildup in the Liver

High doses of MCT oil may increase the amount of fat in your liver in the long term.
One 12-week study in mice found that a diet in which 50% of the fats were MCTs increased liver fat. Interestingly, the same study also found that MCTs reduced total body fat and improved insulin resistance.

However, keep in mind that high doses of MCT oil, such as those in the study above, are not recommended. Overall, more research is needed on the long-term effects of MCT oil.

MCTs are high in calories and usually only make up about 5–10% of your total calorie intake. If you are trying to maintain or lose weight, you should consume MCT oil as part of your total amount of fat intake and not as an additional amount of fat.

SUMMARY

MCT oil increases the release of hunger hormones, which could lead to increased food intake. In the long term, it may also increase the amount of fat in your liver.

Source Previously Written by Sharon O’Brien on May 14, 2018

Further reading:

MCT Oil 101 – A Review of Medium-Chain Triglycerides

Written by Mary Jane Brown, PhD, RD (UK)

Supplementing with MCT oil is a popular way to cause fat loss and increase energy levels. MCT stands for medium-chain triglyceride.

Other topic to review

1. How to Lose Weight Fast: 3 Simple Steps, Based on Science

Written by Kris Gunnars, BSc

A simple 3-step plan to lose weight fast, along with numerous effective weight loss tips. All of this is supported by science (with references).

2. The Ketogenic Diet 101: A Detailed Beginner’s Guide

Written by Rudy Mawer, MSc, CISSN

The ketogenic diet (keto) is a low-carb, high-fat diet that causes weight loss and provides numerous health benefits. This is a detailed beginner’s…

Check out Merchant Cash Advance Services for small businesses

365 business financeMerchant Cash Advances, also known as Business Cash Advances, are a quick and easy way to convert your future credit and debit card sales into immediate cash to spend on any of your business’ requirements. They are a simple alternative to unsecured bank loans and overdrafts.

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The rise of the Andriod Smartphones

Smartphone are here to stay!  Whilst most people will bow down to the supreme way iPhone has dominated the market, lets take a look at the top 10 android smartphones.

After doing a little research on what’s happening in the market, i-send came across some info set up by  Street.com.

Street.com claims that Apple’s iPhone had a good run atop the smartphone league, but 10 Google Androids aim to bury the tuckered-out leader this year.

Motorola Mobility, Samsung, HTC and LG have promised to deliver supercharged, ultra-thin, 4G Android devices in the coming weeks and months.  (It’s interesting that they don’t mention any Nokia phones but let’s watch this space)

But not always. Before the mobile phone industry got all busy with design makeovers and tummy tucks, there were — and still are — some delightfully hideous phones that represented the other side of the beauty trend. The Street has gone back through the past decade to dig up some of the best examples of designs that make you wince and stare in disbelief. The clueless stylings, the flights of fancy into odd shapes, the obsession with square versus rounded — it is a wonderfully colorful history.

The giant Android attack features bigger screens, better cameras, faster processors and speedier 4G connections than the upcoming iPhone.

The Android’s phone screens, for example, start at 4 inches and go to 4.5 inches, advancing the size standard for this generation of touchscreens. By comparison, Apple’s next iPhone is expected to have a 3.5-inch screen.

The new Androids are 4G phones either on AT&T HSDPA-Plus network or Verizon’s LTE network, and four of the 10 will come with dual core processors.

Apple, on the other hand, is expected to upgrade to a dual-core processor this year, but the 4G LTE iPhone has been delayed to 2012, as first reported.

The presumed delay of the next iPhone from June to September, and the decision to wait a year on 4G LTE upgrade highlight just a few of the areas where Apple has been lagging behind the leaders in the Android pack.

“The processor and display quality improvement in the Android camp is proceeding at such a clip that Apple will be under a lot of pressure to deliver a substantial jump in iPhone specs next autumn,” MKM Partners’ analyst Tero Kuittinen.

“It’s not clear how Apple can battle the rapid Android evolution,” says Kuittinen, “unless it picks up the pace of its iPhone launches.”

Here’s a look at the top 10 Androids that could dwarf the iPhone:

More from
TheStreet.com : 
The Ugliest Phones of the Mobile Era 17 Products That Were Invented by Accident

10 Cities Unaffected by a Bad Economy

Nokia 3620
Samsung Nexus S

Samsung Nexus S, Sprint

This is Google’s second run at making its own phone, only this time Samsung is manufacturing the device and Sprint is selling it. Two years ago, the Nexus One was made by HTC and sold online by Google. It was an experiment in retailing that was far less revolutionary than Google hoped.

The Nexus S runs on Google Android 2.3 Gingerbread operating system and works on Sprint’s WiMax 4G service. Because it is a phone built to Google’s specifications, it includes some of Google’s favorite projects including NFC or near field communications that may one day allow phones to make purchases with a swipe at a sales counter.

The Nexus phones are big among Android fans who see them as more purely Android than other versions in the market. The Gingerbread system has been a little hard to find and the Nexus S will continue to be among the most advanced Androids until Ice Cream Sandwich arrives as early as year-end.

Samsung Cleo
LG Optimus

LG Optimus

The LG Optimus is one of the sleeker members of the new Android class. Even though it has a 4-inch screen, the phone is nearly a third of an inch thick, and at 3.8 ounces, it is a full ounce lighter than the iPhone.

The LG Optimus runs on Android 2.2 or Froyo and is powered by a 1-gigahertz OMAP processor from Texas Instruments, one of the key wins for TI in the most recent round of Androids.

The LG Optimus is expected to debut in Europe this month and arrive in the U.S. later this year. AT&T and possibly T-Mobile will likely get the phone since it is configured for the HSDPA network.

Research In Motion BlackBerry 8700
Samsung Droid Charge

Samsung Droid Charge, Verizon

After a little delay, No. 2 phone maker Samsung finally gets into Verizon’s Droid franchise and continues the robotic theme for another year.

The Droid Charge runs on Android 2.2, has a 4.3-inch LED screen and is powered by a 1-gigahertz Samsung Cortex A8 processor. According to analysts, Samsung has built the phone to consume about half as much battery power than its 4G LTE predecessor the HTC Thunderbolt.

Another area where it exceeds the Thunderbolt is on price. Verizon has a $300 price tag on the phone with a two-year contract.

Nokia 3620
Samsung Function, Verizon

Samsung Function, Verizon

Samsung is pushing hard to get on the 4G LTE bandwagon where Verizon has a speedy lead over the rest of the telco field. The Function is a member of the Samsung Galaxy family and a follow up to the 3G Fascinate, which debuted last year at Verizon.

The Function is a truly muscular phone. It runs on Android Gingerbread, it is powered by a dual-core 1.2-gigahertz processor, with 1-gigabyte of memory and another 32-gigabytes of built-in storage. And the 8-megapixel camera shoots 1080p HD video.

The Function is due later this year, and depending on the timing, may be one of the more formidable opponents to the iPhone next iPhone.

Sony Ericsson t61z
Motorola Mobility Targa, Verizon

Motorola Mobility Targa, Verizon

Speaking of formidable, Motorola Mobility apparently wasn’t happy with how the Bionic was coming together and reworked the phone under the code name Targa. Bionic was expected to be the blockbuster 4G LTE phone for Verizon from Motorola, and aimed not just at the iPhone but at the Android superphones from Samsung and HTC.

There’s not much information about what powers the Targa, but the specs are likely to be similar to the Bionic. That list would include a dual-core processor, and an 8-megapixel camera.

Verizon and Motorola were expected to have the Bionic available by the end of June, but a revamped Targa will likely be a pre-holiday fall arrival. This would also pit it squarely against the next iPhone.

Motorola Nextel i500
HTC Sensation, AT&T

HTC Sensation

When and if it arrives at T-Mobile, the HTC Sensation promises to be a big step up from the HTC Thunderbolt. And that’s no small feat. The Sensation is expected to have one of the first dual-core 1.2-gigahertz Qualcomm Snapdragon processors, which holds big promise for Qualcomm.

The Sensation has a 4.3-inch display, a 8-megapixel camera and it runs on Android’s Gingerbread operating system. The phone has an aluminum unibody structure, a trend Apple started with its laptops.

The Sensation runs on the HSDPA network that AT&T and T-Mobile call 4G. The phone is expected to arrive as early as next month.

Motorola Flipout
LG Revolution, Verizon

LG Revolution, Verizon

LG’s focus on feature phones made it a weak player in the smartphone game, but the Korean electronics giant now wants to make up for lost ground in the super-phone category.

The LG Revolution is the heaviest of the five Androids, weighing 6 ounces. But it carries the weight well in a sleek half-inch-thick form with a large 4.3-inch display screen.

The phone runs on Qualcomm Snapdragon 1-gigahertz processor and has a whopping 16 gigabytes of storage. It has two cameras, one front-facing for video chats and the rear a less-than-robust 5-megapixel shooter.

The Revolution is a 4G LTE phone that was expected to start selling at Verizon in the first quarter.

LG VX9800
Samsung Infuse, AT&T

Samsung Infuse, AT&T

Samsung seems to be trying extra hard to be the iPhone replacement for AT&T. By appearances, the Samsung Infuse looks very much like a large version of the iPhone 4, at least from the front.

Samsung had reasonable success with Android phones in its Galaxy series; with the Infuse, it hopes to take that one more step higher. The phone has a massive 4.5-inch super-AMOLED-plus screen that is designed to provide better resolution and easier daylight viewing.

The Infuse runs on a speedy 1.2-gigahertz Hummingbird single-core processor. Its front-facing camera is a wimpy 1.3-megapixels, but the rear camera captures 8-megapixels. The Infuse runs on the HSDPA-Plus wireless technology, which AT&T started calling 4G.

The Infuse, sort of like the 5-inch Dell Streak, attempts to push the limits of super-phone sizes in an effort to skirt the fringes of the larger tablet market.

AT&T starts selling the Infuse this spring.

 HTC Apache
HTC Thunderbolt, Verizon

HTC Thunderbolt, Verizon

We got our hands on the HTC Thunderbolt when it arrived in March. Its speed is astonishing, but its battery life is terrible.

The Thunderbolt has the best name of the new crop of 4G devices that Verizon has introduced so far. The Thunderbolt looks very much like HTC’s popular EVO at Sprint, with the same convex back and kickstand.

The Thunderbolt runs on Qualcomm’s 1-gigahertz Snapdragon processor, has a 4.3-inch screen and a front-facing camera as well as an 8-megapixel rear camera. All those specs, by the way, are identical to its 4G WiMax brother, the EVO at Sprint.

The difference with the Thunderbolt is that it runs on Verizon’s 4G LTE network. The Thunderbolt arrived in March quarter and was hailed as the first Verizon 4G LTE phone.

LG VX9800
Motorola Atrix, AT&T

Motorola Atrix, AT&T

If there was one phone that caught the most attention at CES, it was the Motorola Atrix, which AT&T had been promoting like crazy.

This Atrix uses a dual-core Nvidia processor like its sister phone the Bionic, and has similar specs. But it also features 1-gigabyte of RAM, the same deployed by small laptops. And curiously, that’s how Motorola is pitching this device — as a pocket computer.

During the Motorola demonstration, the Atrix was docked in an empty laptop shell, which, powered by a keyboard and big screen, made the Atrix the core of a notebook computer. The Atrix is designed to serve as both your super-phone and through a docking system, your PC.

With processing power and memory comparable to a netbook, the Atrix may help push Motorola devices further into the workplace, bumping up against Research In Motion and Hewlett-Packard’s Palm business.

Well they all look very good, but I am a Nokia fan and I am looking forward to purchasing my N7.  It works so well for business users.
In the mean time, as we see the rise of the smart phone, every business needs to look at how they can cost effectively advertise within proximity.  Click here to learn more.
Research In Motion BlackBerry 8700
Samsung Droid Char

US Wireless Data Market Grows 23 Per Cent Year-on-year

All I can say is WAKE-UP SME’s and start smelling the COFFEE!

by Diane Shawe

I-send was sent a recent post from the the analyst, Chetan Sharma, who released its US Mobile Data Market Update for Q4 2010 and 2011.

The report reveals that the US wireless data market grew 5 per cent quarter-on-quarter, and 23 per cent year-on-year, to reach $14.8bn (£9.1bn) in mobile data service revenues in Q4 2010. The final tally for the 2010 year was $55bn, which the analyst expects to increase by 22 per cent to $67bn in 2011.

US mobile subscriptions officially crossed the 100 per cent penetration mark in Q4 2010. The connected device category (including tablets, M2M, telematics, eReaders, etc.), registered the highest growth at 55 per cent, while postpaid subscriptions grew by only 3 per cent for the calendar year. Connected devices now account for 7 per cent of the installed base.

Smartphone shipments overtake computers
The report notes that 2010 marked the milestone of the start of a new computing and communications era. For the first time in the US, smartphone shipments exceeded the traditional computer segments (desktops, notebooks and netbooks). In 2011, the smartphone segment, along with connected devices will not only exceed the computer segment in unit shipment but more importantly, in overall revenues as well.

While connected devices ARPU is low, Chetan Sharma believes this segment will prove to be the most profitable in the coming years, due to higher margins. By the end of 2011, connected devices will be commanding double digit market share.

However, not all sub-segments are going to be successful in the operator channel, until multi-device data pricing plans are introduced. Most of the tablets and eReaders can work well with only wi-fi most of the time. Monthly data plans make sense for enterprise users but not for consumers who might use these devices occasionally. As such, the report says, tablets will be more successful in direct and traditional retail channels. Operators who start to bundle multiple devices by single data plans and data buckets are going to see a better yield in this category. Similarly, OEMs who rely on operators for sell-through of tablets/eReaders will see low volumes compared to players who have more diverse distribution channels, such as Apple and HP.

As previously noted by Chetan Sharma, the iPad and other tablets are making Netbooks irrelevant. In fact, tablets are starting to eat into the laptop category as well. As expected, the device has been a hit with many enterprises with mobile workers. Many enterprises are giving out iPads to their workforce instead of laptops or Netbooks. The analyst expects iPad to dominate the space in 2011 as competitors will find it hard to compete across all dimensions – price, performance, ecosystem, distribution, and brand power.

Data traffic more than doubles
Mobile data consumption continued to grow across all networks, increasing by 2-5 times on major US networks. While average data consumption in the US at the end of 2010 was 350 MB/month, many of the superphones introduced in the second half of 2010 are clocking 1-1.5GB/month on average. Thus, while data revenues for the year increased by 23 per cent, mobile data traffic grew by 132 per cent.

The significant rise in smartphone sales and usage in the US market – over 50 per cent of devices sold in the US in 2010 were smartphones, almost twice the global average – means that by the end of 2011, in the US, the smartphones will consume more data than data cards for the first time. Chetan Sharma also expects the US to become the number 1 nation in mobile data consumption this year, edging out Sweden.

The report notes also that the center of gravity of the mobile market has shifted back to the US, which is also the most dominant market in terms of revenue generation for the industry. While the US represents less than 6 per cent of the subscription base, it accounts for over 21 per cent of data revenues, with Verizon Wireless becoming the number one mobile data operator in 2010, edging past the decade-long leader, NTT DoCoMo. AT&T also went past China Mobile to gain its current number three ranking. By the end of 2013, the US market will account for 25 per cent of global mobile data services revenues.

Wake-up call
Chetan Sharma calls the Nokia-Microsoft announcement “a wake-up call to many in the industry who were in denial”, and praises Nokia for decisiveness, and for moving quickly under pressure. But it concludes that the impact on Nokia remains uncertain, saying: “While there were risks with Android, going with Win7 is not an assured path to resurrection either. It all comes down to execution…Nokia has significant talent and it’s a proud company, but jumping into the shark-infested cold waters miles away from the shore will require all the stamina, good weather, and skill it can muster to make landfall before thanksgiving”.

Looking ahead, the report notes that Android and iOS are completely dominating the developer and ecosystem mindshare, and says the race to become a viable third option is on, with operators keen to see another competitive force emerge in the market. Chetan Sharma will be discussing how the  industry is going to evolve in the next decade at its mobile thought leadership summit – Mobile Future Forward, in September.

I-send proximity is launching a series of workshop/expert forums to discuss the implementation and road mapping of apps into any type of business, visit http://www.i-send.co events page for more information.

Invitation to our forthcoming Apps Network Event

Come along and join us at our informal networking meeting on Thursday 10th March 2011 in London to take a closer look at apps and how they could impact on your future business.

For a growing number of UK shoppers, the difference between off-line and on-line shopping will be no line at all.

What does this mean for retailers, sole traders, enterprise business and the retail sector?

Come join us at this free event when you will be able to listen, learn and ask.

With an inundation of new smart phone apps these hand held shopping tools are redefining the shopping experience and blurring the distinction between the in-store experience and the virtual world of information now available in the palm of your hand.

Advances in location-based technology, price-comparison apps, bar-code scanning apps and social-networking tools have turned the mobile device into a real-time third channel of commerce, empowering consumers while challenging retailers to rethink the way they do business.

The appetite for new apps seems voracious. A recent survey by comparison-shopping site PriceGrabber revealed that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season.

Around 4.2m of us in the UK are already using our mobiles to access the internet and browse retailer’s eCommerce sites.

This event will look at the pros of cons about introducing a apps into your business and all the pointers one should consider.  Specialist speaks will be available to give you golden nugget advise.

Introducing our Panellist Speakers

Andrew Lamont

Andrew Lamont ‘Access Champion for the Royal Borough of Kenisigton & Chelsea’

Topic:  Why Access & Apps go together

Partially sighted as a result of optic atrophy, Cllr Lamont is a seasoned campaigner on behalf of the blind and partially sighted. As a trustee of the charity BlindArt he has worked to remove barriers to the visual arts for all, inclusive of visually impaired people.

Andrew is currently the Access Consultant for i-send proximity and plays an important role in advising local authorities and Town Centre’s on managing the implimentation of Access.

Andrew is concerned about the new technolgy and feels that Apps and the new type of Smartphones should take into consideration access for over 2 million people throughout the UK

 

Diane Shawe

Diane Shawe Author of ‘How to Cyber kiss your business to Success’

Topic: Discovering the Pros & Cons for implementing Apps into your business

Project Director for i-send proximity, Diane has over 16 years experience in the Telecoms Fibre Optic and Microwave technology. Smartcard and internet audience measurement solutions.

Diane is often a guest speaker and training in business development and is currently working on several City and Town Centre Projects who want to build a PWAN Bluetooth Broadcasting Network.

The world of promoting your business has pivoted in a way that could leave a lot of  businesses behind if they don’t implement a structured apps program.

 

Abel Hussain Author Speaker

Abul Hussain Author of Grow your business with Internet Marketing

Topic:  Why SEO don’t work so for some businesses

A Managing Partner at the Middle Man Marketing Group,  Abul is an experienced marketing consultant, who consults with the marketing departments of many FTSE 100 companies.

His specialities include SEO, Pay Per Click Marketing, Social Media Marketing, amongst other marketing areas.

He often is a guest speaker at business association events and a guest author around the marketing blogosphere.

Abul will discuss the importance of implementing certain strategies to insure that localised and regionalised businesses can make better use of the SEO online strategy.

 



Pharma companies investing in mobile phone apps for tracking diabetes

 

taking control

 

Pharma giants Merck and Novartis have increased their investment in mobile phone applications and educational websites, it has emerged.

A report by consultancy Ernst and Young revealed that the two companies have spent 78 per cent more on apps in an attempt to convince patients they should take their drug treatments, as well as eating properly and taking exercise .

It was also found that pharmaceutical firms started 97 different projects for using information technology to benefit patient health in 2010, as compared to the 124 projects that had been initiated in the four years before that. It was shown that around 41 per cent of these projects were for applications on smartphones, which was a rise of 11 per cent from 2006.

Drug manufacturers are now taking more responsibility for ensuring patients are successfully taking their treatments, especially with increased pressure to prove that their drugs are value for money.

Among the applications developed for the iPhone are an app for learning about diabetes and the tracking of levels of blood glucose, nutrition, and activity, one that provides the opportunity to maintain a record of your vaccinations, and a German language map that allows you to pinpoint locations of diabetes specialists.

Sourse: Pharma companies investing in mobile phone apps for tracking diabetes.

Apps Entrepreneurs

The soaring popularity of smart phones has created a new type of entrepreneur – the “app developer”.

And now you can confess your sins via an apps.  There is no end.

The industry has grown up around the iPhone. More than 450,000 different iPhone applications have appeared since Apple opened its Apps Store on iTunes to outside developers in July 2008.

Although it is the dominant player, there are many more to choose from including those from BlackBerry, Microsoft, Google, Nokia, and Samsung.

Applications rarely cost more than a few pounds or the equivalent in other currencies to download. Many are free.

But already the app market is worth nearly two and a half billion dollars (£1.65bn) a year, according to data from AdMob, an advertising company.

Other smart phone brands are striving to erode Apple’s early lead by developing their own platforms for apps.

‘Apps Goldrush’

The popularity of apps has created a gold rush mentality among a new breed of independent software developers. Some have even become millionaires.

IT’S TIME TO GET YOUR OWN APPS FOR YOUR BUSINESS

 

 

 

‘Powerful idea’

The success of Pocket God and other pioneering novelty apps has inspired large numbers of small scale entrepreneurs to have a go at developing software for smart phones.

I-send will build your apps to work across a variety of smartphone operating systems including Apple iPhone, Google Android, RIM BlackBerry, and Windows Mobile devices
PRICES STARTING FROM £99

Nobody knows how many app developers there are, but the figure could run into thousands.

However, with so much competition around it has got a lot harder to create a top seller.

“You definitely have to do a lot more work today – doing PR and talking to people,” explains Diane Shawe Project Director of I-send proximity.

The essential point about current apps is that they are mostly intended to entertain and they have not involved a lot of work to develop. But we are seeing a rise of businesses using them to drive consumers to specific areas of there website.

There’s enormous innovation and a constant stream of new creative applications are coming online.

So forget about current applications, what matters are the creative things you can do to help your business get into the apps market and not being left behind.

It’s a lot like the internet bust that happened a few years ago
Dave Castelnuovo

Mr Yoffie draws a parallel with the early days of personal computers.

“If you think about the old spread sheets before Lotus 123 and Excel, they weren’t terribly functional,” he says, referring to two landmark programs in desktop computing.

“But ultimately we figured out how to take the basic ideas that were developed in the very early days and make them better, more effective and very powerful,” he adds.

‘Crazy ideas’

Apps for smart phones will go through a variety of  evolution.

In the longer term, Diane thinks smart phones will have the capability to act like portable subtitling machines, translating foreign languages for those visiting foreign countries, payment cards and heart monitors.

Blackberry

Other firms are now offering apps for mobile phones

But not everyone believes the centre of gravity in computing will shift to smart phones, I believe that the smartpad will also play a pivotal part in the restructuring of advertising and how it is viewed by consumers.

On the one hand it is growing fast and there is the potential for really powerful apps that could change of the nature of computing.

The real apps war begins as we see microsoft and nokia join forces to level out the playing field against the iphone and ipad.

The rise of the Apps. Now use second only to mobile messaging

 

Download i-send apps

 

Mobile apps attract almost as much mobile device use as messaging, and exceed the totals for voice calls and web browsing, according to a January 2011 survey by Zokem Research.

According to the study, commissioned by Wireless Intelligence, the research arm of the GSMA, mobile apps are responsible for 667 minutes of use per user each month, almost as much as messaging (671 minutes), and far more than voice (531 minutes) and web browsing (422 minutes).

The research revealed some interesting distinctions between apps pre-installed before shipment and apps downloaded by the users. User-added apps dominated in categories including entertainment (including gaming) and social networking. For ’commodity’ functionality such as browsing, messaging and voice, people are more likely to use the pre-installed software.

Add-on apps made up to 20 percent of total face time, but accounted for 30 percent of data traffic. Social networking represented 32 percent of total traffic with multimedia being the biggest chunk of mobile data usage at 57 percent.

Almost 10 percent of all smartphone “face time” is through the use of social networking apps. In terms of actual usage, only two third-party apps have greater than 30 percent penetration: Facebook and YouTube.

The research also noted differences between the major smartphone platforms. iPhone and Android device owners use an average of 15 different apps per month, whereas the number is eight for BlackBerry and Symbian OS. iTunes and Android Market Place have a monthly reach of 95  percent of their user bases, whereas Blackberry App World reaches 50 percent of Blackberry users, and Nokia Ovi store only 26 percent of Symbian users.

During January 2011, the average user added 2.5 apps, and nearly half of all users had more at the end of the month than in the beginning. One-in-five users had less at the end of the period, however.

iPhones generated  more than 200 percent more traffic per month on average than Android devices. Wi-Fi usage was about 11 percent of total traffic to/from devices.

Overall smartphone usage dropped at weekends but generically averaged more than 70 minutes per day with apps capturing more face time than any other activity at weekends.

The findings showed that SMS usage was higher in the mornings than voice and usage of social networking apps built up through the day and peaked at 9-10pm.

Source:  Apps use second only to mobile messaging – GSMA Mobile Business Briefing.