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Health, Hair and Beauty Franchises Facts and Statistics by Diane Shawe

Posted on April 28, 2022 | 1 comment
Need a Hair Makeover Hair Extensions & Hairloss Specialist Salon Franchise

Is now the right time to invest in a Health, Hair & Beauty Franchises?

We all like to look & feel good, which is why regardless of the economic climate, health & beauty franchises for sale, and the beauty industry generally tends to be very stable.

This trend is set to rise with beauty products representing around 6% of all retail sales in the UK, sectors such as cosmetics. Makeup continues to grow.

Another growth area is the use of vitamins or supplements, including many people that like to use protein powders or other protein supplements to enhance their look & gym performance.

Some health & beauty businesses that are on the rise include tanning salons & fake tan products, Tattoo franchises, Hair salon franchises, nail salon franchises, massage franchises, Hai Extensions Franchise

With the industry trend of increased health & beauty, spending likely to continue a business within the sector could be highly lucrative.

Facts and statistics around the beauty industry:

NAHM Specialist Salons Franchise Ltd
  • The UK boasts £28.4 bn beauty product and services industry, a report reveals. The UK’s beauty industry contributed a total of £28.4 billion in 2018 to the nation’s economy. Resulting in a valuation of the UK’s consumption of beauty products and services in 2018 at £27.2 billion.
  • The industry itself directly employed 370,200 people. With a further 220,300 jobs being supported through its supply chain and wage-related consumer spending contributions.
  •  
  • The UK’s beauty industry contributed a total of £28.4 billion in 2018 to the nation’s economy. Resulting in a valuation of the UK’s consumption of beauty products and services in 2018 at £27.2 billion.
  • By 2019, this market was worth over 1.74 billion British pounds. On the retail side of the spectrum. Over the past decade, UK retail stores specializing in cosmetics and personal care increased their turnover from selling such products. Going from 2.7 billion in 2008 to over 5.3 billion British pounds in 2018.

Best Types Of Beauty Businesses For Sale To Invest In

What types of beauty businesses are the best to buy? As an investor, you have many decisions to make when choosing which type of beauty business for sale to invest in, but one of the most important factors is your own personal preferences and career goals. If you’re looking to buy into the beauty industry, it’s important to choose the right business model that will give you the potential to make money while still allowing you to enjoy your time as an entrepreneur.

Looking for a Hair extension salon franchise. Try need a Hair makeover

Going it Alone or Franchising

If your servicing a very exclusive sector and you just want a small exclusive business with you having sole responsibility then going it alone might be more appealing to you. But it is worth taking a course in small business management and marketing, it will help you enormously.

If you decide to go the franchise route, when you buy a franchise, you buy a system – an entire method of doing business. Franchises have an established system in place that you must follow to distribute the franchisor’s products or services using the franchisor’s trade or service marks. Having a proven system already in place eliminates the guesswork and errors a common business owner would normally face.

With the help of a franchise, you can:

A. Duplicate a real, genuine business that allows you to help others.

B. Set up a business that consistently provides an impressive return on investment.

C. Put together a business that helps you assist real people with genuine needs.

D. Develop a meaningful career path for yourself that has rewards for years to come.

E. Have a full supportive management team around you

F. Benefit from global branding and marketing

G. Benefit from established supply line, retail etc and much more

1) Hair Salon Businesses For Sale

The salon business is a booming market right now. If you are looking for one of the most lucrative beauty businesses for sale, it’s hard to top hair salons for sale. You can find everything from salons in up-and-coming neighborhoods to high-end salons downtown. An established salon with a proven clientele will always be in demand and is an asset worth taking into consideration when deciding what type of beauty business for sale might be best for you.

Start your own Hair e extension and Hair Loss Business

2) Hairdresser Businesses For Sale

Most hairdressers for sale are small businesses and can be found everywhere. The market for hairdressers is relatively steady, particularly if you’re looking at specific demographics and types of clients. Hair salons often specialise in a certain type of clientele or offer services that may not be as popular with others. Some salons specialise in hair colouring and require less investment than buying a full-service salon. Before you buy a hair business opportunity, it’s important to know what your options are; looking for specialist services such as hair extensions, hairloss treatments, wig making etc., are niche sectors that could yeild more from your investment than a traditional hair salon. When buying hairdressing businesses for sale, research those that might best fit your lifestyle and goals and attract high paying customers.

A larger hair salon franchise may be a good choice if you want to join an established team with experience, retail sales, clientele and branding.

3) Nail Salon Businesses For Sale

If you’re interested in buying a nail salon business for sale, it’s important to remember that different types of nail salons for sale offer different services. While some focus on manicures and pedicures, others might be focused on offering more specialised treatments like nal extensions, nail art or vn pedicures. If you want to work with private clients, you can find nail salon business opportunities that operate out of homes. A larger nail salon franchise may be a good choice if you want to join an established team with experience and plenty of clientele already built up.

4) Barber Businesses For Sale

Barbering is a business that goes well beyond cutting hair. The health and wellness of your clients are just as important as their looks. Barbering services can include relaxation and pampering, a haircut and style, hot towel shave or facial wax, tanning.. not to mention retail sales opportunities. If you’re considering buying a barbers for sale or other beauty business for sale, here are some considerations to make before signing on the dotted line: What licenses do I need? Can I afford to pay for any renovations required for compliance? Is there parking for my potential clientele? How does social media work into my marketing strategy? Are there potential leads out there that could convert into customers without too much extra effort from me?

5) Beauty Salon Businesses For Sale

Buying a beauty salon business from a current owner is also an option. Before you buy, be sure to ask as many questions as possible so that you can make a fully informed decision. The best way to do that is by talking with other salon owners in your area who have purchased beauty salons and asking them what they did right—and wrong—as well as if their initial expectations for return on investment matched reality. If you decide buying a beauty salon for sale is for you, make sure to do thorough research before investing in any salon business opportunity.

Salon Awards winner 2021

Dream Big Have Faith. Lean In

My dream began in 2000, to set up a #hairextensions and Hairloss Specialist Salon Franchise model.

5 years later, winning several awards I am excited to report that we have just been accredited by the Quality #franchise Association and have gone live in the national and international Franchise Directories. It has been a challenging journey and just like when you pass your driving test, the real driving begins when your in the car alone.

Time to invest in your own franchise business

I am so looking forward to seeing replica of the salon and brand throughout the UK and Europe and assisting #investors in my initiative become viable #businesses within their own right. This is the link in the UK directory

Don’t let your dreams be crippled by doubt and fears. lean in!

Need a Hair Makeover hair extensions salon

Looking for Entrepreneurs to set up their own Hair Extensions & Hairloss business. Checkout our Franchise Opportunity which includes Business Plan, Raising Finance, Training and launching your businness with full support. Click to have a chat http://bit.ly/3jYM20b

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Why a New Training Needs Analysis is Required To Manage Over Whelmed Remote Workers by Diane Shawe

Posted on September 23, 2020 | Leave a comment

Here’s Help for the bosses on how to help staff to manage stress when working remotely after and during the coronavirus outbreak by restructuring there training needs analysis.

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When you (the boss or your board members) think about thriving in a digital world, you probably think first about technology. It’s evolving so fast that your business constantly has to adapt. But the greatest challenge is not the tech itself: It’s developing a knowledgeable, strategically adept, cognitively flexible, and proficient workforce.

You want people who can command artificial intelligence, analyse data, invent and apply solutions on the fly, and slide effortlessly into new roles as needed.
All the while, they should keep their skills sharp with mobile apps and online self-taught courses. Ideas should flow from all corners of the company, whether from full-time managers or a pool of gig workers who jump in when work heats up.

The demand for a more talented workforce goes beyond adapting to the new digital world. CEOs of fast-moving organisations – enterprises with bold strategies, innovative cultures, inclusive workforces, and great expectations – need highly skilled people.

Unfortunately, in nearly every industry, the best talent is in perilously short supply. At the 22nd Annual Global CEO Survey, 79 percent of chief executives around the world said that a lack of key skills threatens their business growth. Retailers need interface designers who understand customer experience. Banks and insurance companies need data visualisation experts. Energy, automotive, and industrial companies need team leaders who can manage interoperable platforms.

Helping remote workers draw a line between work and timeout

Just about everyone is looking for employees adept in robotic process automation, materials science, or simulations with machine learning that can predict outcomes and streamline processes.

They also need people who can master softer skills, such as managing teams effectively, gaining trust, working across boundaries, or applying neuroscience findings to increase their own stature and influence.

Upskilling is part of the answer. But you also need to rethink your jobs: redesign the workflow, combine some positions, add others, and probably eliminate some. You need to be more creative in finding and onboarding people, including through acquisitions, partnerships, gig economy–style freelancing arrangements, and talent pools oriented to flex work.

Finally, you must fill your enterprise with opportunities for continual self-renewal via modern learning strategies and digital technologies, so that becoming adept in new technologies is just part of everyday life.

Many business leaders realise that they can’t just hire the workforce they need. There aren’t enough prospective recruits, and the expense would be enormous. Instead, companies must upskill their existing employees or members of their communities.

This means expanding people’s capabilities entrepreneurial thinking, employability, often using adult learning and training tools, to fulfill the talent needs of a rapidly changing economy. But the old training needs analysis does not sit well in this every changing cog and an increasing number of remote workers.

A remote workforce transformation brings all these elements together, oriented specifically to your organisation. Your initiative must be led directly by the CEO and the other top executives of the enterprise, because your company’s success depends on the ability and commitment of all your employees.

In a successful initiative, you’ll do more than approve a budget and hold the leaders accountable; you’ll take part in the learning efforts yourself, engage in teaching others, and use this transformation as a genuine opportunity to improve your own skills and those of your direct reports.

Online, Workbooks, Zoom Training available now

Because no two organisations have the same circumstances, there is no single recipe to follow. But together, the 10 principles below can help you ready your company’s remote workforce for the future.

  1. Focus on a few concrete business outcome
  2. Foster emotional commitment
  3. Design a compelling experience
  4. Start with the highest-impact roles
  5. Change behaviour first
  6. Promote citizens led wellness groups
  7. Plan and commit to a comprehensive journey
  8. Engage with cultural influencers
  9. Include everyone but the unwilling
  10. Track results and course

Visit https://www.virtualpersonalassistance.com/training-courses-store

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WHY YOUR HAIR CHANGES EVERY THREE MONTHS AND HOW TO NOTICE IT

Posted on July 17, 2019 | Leave a comment

It’s crucial to understand the different stages that your hair can change in order to promote healthy haircare

Article by Diane Shawe ME.d and Author

Did you know that your hair has a life of its own? But we intervene daily with various chemicals internally and externally applied then we bully the hair with unnaturally high temperatures, creams, sprays, tight braids and cornrows.

On top of that apart from the odd bad hair day, our hair actually goes through a natural cycle of growth consisting of three distinct stages, each of which can change its texture and appearance.

All of your hair is at different Growth Cycle

Hair Growth Cycle

The most notable of these is the growth phase, known as anagen, during which individual hair follicles grow for roughly a six year period.

This is followed by a 10-day-long transitional period known as catagen and a three month resting period, referred to as telogen, during which time the hair will shed.

After this, the hair follicles should remain inactive for roughly three months before the entire process is repeated. However, it’s worth noting that each hair follicle goes through the growth cycle at different times, otherwise your hair would all fall out at the same time.

It’s crucial to understand the three phases of the cycle in order to ensure you’re taking care of your hair appropriately, explains Diane Shawe of Need a Hair Makeover Specialist Salon.

“During the growing stage, the hair needs to be kept in the best condition as it will remain in this state for five to seven years,”

Meanwhile, during the catagen period it’s imperative to ensure that your hair is properly nourished so as to promote blood flow to the scalp, and recommends a hair mask or overnight treatment as a way to do this.

However, despite the distinct stages, it can be difficult to identify when they are occurring because the changes may be very subtle, but the more obvious reasons for changes is ageing.

Taking good care of your hair is important

“Over time, some women and men may notice thinning in their hair which is usually down to hormonal changes, health issues and too much use of external toxins applied through use of various haircare products. For instance some women report thicker, fuller hair during their pregnancy when they are producing more hormones, and then hair loss or thinning after they’ve given birth as the hormone levels return to normal.”

According to research and credible reports the average woman loses 50-100 hairs a day. While this shouldn’t be cause for concern, if evidence of extensive hair loss is something you’re worried about see your doctor or hair loss Specialist.

Many women are often persuaded to opt for a shorter cut when they are older, but you should seek advice on alternates and see if they may be able to suggest the best way to make your hair look fuller.

According to Hair Extensions and Hairloss expert and author Diane Shawe, the appearance of a person’s hair can also act as a “snapshot of their general health and wellbeing,” meaning it can also change outside of its natural cycle for a number of reasons such as dietary changes or health challenges.

Theres more to adding hair

The good thing is that hair can be changed and improved either by hair treatments, hair extensions or supplements, you really don’t have to have what nature gives you!”.

The way your hair transforms over time can also be affected by the amount of heat you expose it to, explains Diane as more and more women turn to high performance ceramic high temperature straighteners and curlers.

When you are a child, hair condition tends to be good as hair is not subjected to as much chemical or heat damage, but sadly this is also changing as advertisers target young teenagers who then pressure their parents into gifting or lending them these tools.

As you get older and start to use colours, chemical products and tools (hair dryers, straighteners, tongs), hair quality can diminish unless properly looked after and so this is why need a hair makeover often recommend having regular deep conditioning mask and steam treatments accompanied by a trim or cuts.

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Can you get top quality hair extensions at a reasonable price?

Posted on May 11, 2019 | Leave a comment

Are you tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of your unmanagable hair? sick of thin lack lustra hair or do you need to disguise bald patches.

Well we can help using Hair Extensions. So for some women this is a no-brainer. With over 16 different hair extensions techniques there is bound to be one technique that can safely help achieve your hair goal in a short time.

So if you have short hair but want it long, straight hair but want it curly or the other way round, thin hair but want it thick or just want some hair take a look at what is trending right now…

This year long curls are the look that is continuing to evolve . In addition to all the classics, we are seeing looser curls, wavy hairstyles and curly trending.

That means lots of gorgeous texture and body with less styling time. For ladies wanting these gorgeous textured look, we have some lovely curly hair extensions hairstyles that will make you the centre of attention.

Well we have a amazingly fantastic deal for you.

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What could be the defining hairstyles in 2019? It’s not what you think..by Diane Shawe

Posted on February 20, 2019 | Leave a comment

This is a very big question. Just in the UK alone we see a diversity of hair trends across the various groups. However I have seen a surge in two areas regardless of the wearers hair type or length.

Article by Diane Shawe

Modern top-knots

Top-knots used to be the hairstyle of you did if you didn’t have time to do your hair or you was a granny. But then Chanel’s Fall 2018 ready-to-wear show happened.

The models appeared on the runway as if they had literally just thrown their hair up into the up-do and suddenly ‘undone’ hair was cool again.

For the first time in my life I actually wore a modern top bun and felt really chic.

The trick to the perfect ‘imperfectly perfect’ bun, is to tie your hair into a ponytail before twisting it into a bun, so that the ends remain loose and messy. Then, for added texture

Adult accessories

From the humble hair clip to more statement bows and ribbons, hair accessories have stolen the hair limelight in recent months. I predict a sophisticated version will only grow in popularity as women with limited time and wanting to make a statement reach for those clips, grips, bows, gems and pins.

“It really started over the summer months where the heat was extreme and so people were wearing their hair up and accessorising.

Although all of the accessories differ in shape and style, they all can be adapted to a multitude of looks which is why I think it will be key for 2019.” we are even seeing natural hair being accessorised by grown women.

Let’s hope we get another wrapping hot summer like 2918.

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SAVING VERSES INVESTING

Posted on October 17, 2018 | Leave a comment

Now I am no Financial expert, but I do know one thing, most of us want financial security, most of us would like more money, most of us with any money wants to increase it, and the internet is riff with the good bad and ugly tips, advice and dangers about letting go of your hard earned cash.

article by Diane Shawe

I am a business entrepreneur, out there it is hard to raise small and proper investment that is not going to cripple your business or if your time sensitive and need to make critical investments that will impact the growth of your business, jumping through months of investigative hoops by funding administrator (who are important) could loose you that business opportunity.

So I started to check out alternate and then looked at the savers out there and shook my head at the very low returns they received from there banks savings.

I also saw the levels of complaints from some of them who lost thousands from these online trading platforms.

So here’s what I found and suggest: In vest in local small businesses here’s why:

What’s the difference between saving and investing?

Saving – is putting money aside, bit by bit. You usually save up to pay for something specific, like a holiday, a deposit on a home, or to cover any emergencies that might crop up, like a broken boiler. Saving usually means putting your money into cash products, such as a savings account in a bank or building society.

Because of persistent low interest rates anyone looking for decent Returns that are also safe has had a tough time for several years most of the best saving accounts for instance don’t even top 1.5% annual yield.

Investing – is taking some of your money and trying to make it grow by buying things you think will increase in value. For example, you might invest in stocks, property, businesses or shares in a fund.

What is Peer to Peer Investing

What is peer to peer investing it is a practice of investing money in notes issued by Borrowers who are requesting a loan without going through the traditional financial intermediaries and who are known to the Investor there is an individual investor and an individual borrower.

The key characteristics of peer to peer lending are it is conducted for profits so there is no necessary common Bond or prior relationship between lender and borrower 3 into mediation takes place by peer to peer lending company for transaction takes place online or in-person 5 lenders may choose which borrow to invest in the loans are unsecured and not protected by government insurance The loans are securities that can be sold to other lenders.

We have seen the growth of online Crowd funding platforms they are great for the long term business startup planner but ineffective for established businesses that need investment to move on a business opportunity.

What is Fixed Income Investment

So what are the benefits of fixed interest investment in addition to the benefits of capital appreciation fixed income securities provide investors with a steady stream of income generated from a portfolio balance.

Most people have done this by property investment but often find that they are investing more of their own money than

Creating a consistent cash inflow to the Investor.

One advantage of investing in fixed income securities is the peace of mind that comes from the stable portfolio balance and capital preservation by definition fixed income securities are required to repay the original amount of the Investment known as the principal balance in full at a specific date in the future or in increments spread over the duration of the investment.

Example: Principle Investment 12 months £1000

Quarterly income £100×4=£400 Return of principle investment £1000 Guaranteed Ethical Growth of funds in one year £1400

Fixed income is a type of investment in which real return rates or periodical income is received at regular intervals and at reasonable predictable levels fixed income investment can be used to diversify one’s portfolio as they pose less risky than equity and derivative investments.

Best investment plans for fixed income further the recent tumbling of the economy has bought the attention of investors from equity orientated plans to fixed income plans especially for those who are on the verge of retirement or those wanting a better return on their money than what the banks are offering. Simply put fixed income plans use regular Returns in the form of fixed income.

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Open letter to Hair Extensions Lovers from Diane Shawe

Posted on October 14, 2018 | 1 comment

Dear Potential Client

At Need a Hair makeover hair extensions and hair loss specialist salon we can help make your dreams come true.

Accredited 🌟🌟🌟🌟🌟Salon by @goodsalonguide as a top Hair Extensions Artist, we recognise how important your hair is to you.

Diane Shawe Author of ‘Getting Started in the Hair Extensions Business’ and ‘How Hair Extensions are Sourced Treated and Graded’

So what do we do?

Are you tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of your hair falling out? sick of thin lack lustra hair or do you need to disguise bald patches or do you just want a reliable specialist salon?

Well we can help you by using Hair Extensions, specialist hair pieces and wigs which presents a discreet undetectable solution.

Our Experience

With over 18 different hair extensions techniques and 30 years experience, there is bound to be one technique that can safely help achieve your hair goal in a short time without damaging your hair.

So if you have short hair but want it long, straight hair but want it curly, thin hair but want it thick, bald patches that need disguising or even if you want a total transformation such as a totally different colour, lenght and thickness we offer a free consulting service packed with advice and ideas.

Some trends

For instance this year long curls are the look that is continuing to evolve . In addition to all the classics, we are seeing looser curls, wavy hairstyles and curly trending, but the brilliant thing about hair extensions and hair pieces is that we can work with any gender, all ages, hair types and hair lenghts. Wigs are also in big time

Click to view a wide selection

We often run amazingly fantastic deals.

Free consultation
Free colour match
Free refreshments
Free WiFi
Free friendly smile

What else do we do

We also work with models, actors, brides, wedding and prom hair group booking. Treat and disguising hair loss caused by medication, health issues or chemical damage.

Our makeovers can also include facials, contouring makeup, nail extensions, hair conditioning and photo.

Don’t be embarrassed

We also have a private room for those who prefer to be treated exclusively, we take all major debit and credit cards, you can book appointments online

Call 0121 318 2880 appointments

Just give us a call or visit our website http://www.needahairmakeover.com. you can also find us on facebook.

Other links

https://online-store.needahairmakeover.com

https://www.facebook.com/needahairmakeover

http://needahairmakeoverhairextensionsandhairloss-salon-franchise.com/

http://www.goodsalonguide.com/salons/need-a-hair-makeover-hair-extensions-and-hair-loss-specialists

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Business Opportunity

Request your brochure today

http://www.needahairmakeoverfranchise.co.uk.

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How to avoid being Ripped of by Mobile Hair Extension Technicians.

Posted on July 19, 2018 | Leave a comment

Tina is classed as a vunerable person. After suffering many health issues including cancer, Tina wanted to attend a forthcoming wedding looking lovely and having hair like she use too.

She made contact with a mobile person who had been advertising for over 4 years on gumtree. (Now there is nothing wrong with gumtree it offer an effective service) She explained her problem and what she wanted. The technician said she could provide the service, quoted her several hundreds of pounds and said she would personally deliver and fit the bespoke wig the following week after requesting a £200 deposit.

The following week she turned up on the doorstep of her now client, put the wig on her head, added some glue collected several hundreds of pounds by bank transfer and requested she receive another £10 cash for a taxi to the train station.

The following week this clients head was on fire, she had an allergy reaction to the glue and nylon base and the wig kept falling off her head.

The technician failed to do a pre consultation, measure her head, find out about any allergies or even do a pre fitting.

So here are the things you should look out for prior to doing business with a mobile hair and beauty self employed person

A) Do they have insurance

Whether you are working from home or a commercial site you can get businesses insurance. Normally insurance companies want evidence of your qualifications and experience.

B) Do they have a certificate of Business registration

All businesses should register with their local authority who will do a site visit to see if you comply with health and safety. They seems thou a certificate of registration once thou comply.

C) Do they have a website or facebook page

Often they will display previous clients photos or reviews. Contact details and trading address.

D) Do they have references or reviews

Facebook, google or blogs will give you a window into what clients think of their services.

E) Do they have a letterhead or invoice

Apart from setting a good tone, contact details sms brand is clearly visible.

F) Do they have terms and condition of service and sales

This is important. It gives you am ideas of how they will deal with problem, guaranteed work and what you can expect from them.

G) What is there money back or put it right policy.

It is important to understand this and get it in writing, even a text message to your phone from there’s is evidence

Dont be afraid to ask. Your risk assessment will pay off

Needless to say we were there to help her with her hair goals and achieved the results she wanted.

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Why Hair, Beauty & Hair Extensions Salons should Update their S.W.O.T Report

Posted on July 6, 2018 | Leave a comment

SWOT your personality & management style could save your business.

Article by Diane Shawe Author

Changing trends, diverse client base and increasing competitors are all hallmarks of change. How easily do you adapt to change and when was the last time you looked at your salons Strengths, Weaknesses, Opportunities and Threaths.

One of the hardest things you will ever have to approach is getting an overview of how people perceive you after running your business for over a year. It is often said that sometimes the business owner can be the biggest obstacle to their business developing and growth. It’s worth getting an honest appraisal about yourself from a staff or clients. I don’t recommend family or friends as we often behave differently with strangers.

You might not like what you hear and you should make it easy for them to tell you. But Just like you would want an honest reference about a person before you employ them, you should seek an honest appraisal of how you are perceived by others.

This may help you make some adjustments before you embark on new business development and growth and help you get the best out of yourself at the earliest stages.

Swot analysis pointers

Your SWOT analysis should be made up of a separate SWOT for each component of the business. You must really examine each segment, probing every detail.

Determine the strengths, weaknesses, opportunities and threats for:

• hair, beauty and hair extensions business sector in your region

• the services you provide

• staffing issues

• clients

• competition

• market

• current marketing strategy

The following are a few examples of areas to look at:

Hair, beauty and hair extension sector in your region

• direction headed

• management

•Hair, Beauty and hair extension ethics

• customer service

• goals

• sales targets

• profit margins

• resources

services you provide

• cost to produce each service

• quality of services

• range of services

• demand for services

• pricing

staffing issues

• demand

• staff training

• potential

• communication

• cost to employ

• rapport with clients

• expertise

• attitude

• your management style

• what are your business values

clients

• most profitable target market

• customer profile

• quality of existing clientele

• quantity of clients

• needs and wants

• buying motivations

• how potential customers could perceive you

competition

• number of competitors

• their strengths, weaknesses

• your strengths, weaknesses

• their target markets

market

• the larger economy and how your business fits in

• market trends

• legislation changes

• position in the economic cycle

current marketing strategy

• position of hair, beauty and hair extension products and services in the market

• market perception of hair extensions and hair enhancement products and services

• advertising methods and relationship to social media

• advertising cost

• sales strategies

• sales promotions

• retail display

• market perception of retail

Performing and updating your SWOT analysis will give you a true picture of how your Hair, Beauty & Hair Extensions business could or should be running. It is essential to work out why some things are working in your business and why some aren’t.

You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.

Discover the staffs’ perceptions of the business. Don’t be afraid or get upset to hear their criticisms, use them wisely. Some of your staff could have ideas that if used, would make huge differences to the hair extension studio. Quite often it is the smallest changes that make the biggest impact

The results of your SWOT analysis will be the basis for your marketing plans and decisions.

Extracted from Getting Started in the Hair Extensions Business by Diane Shawe’s eBook available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V

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Four Top Tips to Improve Your Hair and Beauty SEO

Posted on December 3, 2017 | Leave a comment

Have you been wondering how to Increase your website or facebook page link Popularity?

Article by Diane Shawe

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need especially as everyone has instant access via their mobile phones. This is why it is imperative to spend some time on improving your website link popularity.  

Just recall how you felt when you last tried to Google something and it didn’t come up instantly! If the customers do not find your website, you have no possibilities of making any additional sales or getting new customers. 

Most hair and beauty businesses think it is not important to spend some time doing this,  some even think it’s complicated or that they have to spend lots of money to pay someone else to do it.

The truth is they are either scared to investigate or just plain lazy.

HOW TO GET STARTED

Just ask Google you will be surprised at the amount of free  online step by step help that’s out there. You’re probably wondering what the blazes is popular about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

It is not important to be ranked on Google’s global number one page, what is important to a small business is to be found on page one locally and in the specific category that the visitor is searching for. Most people SMS including yourself tie the phrase ‘nearest me when using their mobile phone to search.

SATURATION LINKING

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them! 

QUALITY OF OTHER SITES

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

1. WHICH DIRECTORY

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project, Yahoo or Google. If your site is business-related, you will want to be listed on Google Business, and despite the fact that it is free,

it will be time well spent. You will be required f2fgo verify your business. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Remy Human hair extensions from an specialist farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Finest Hair Extension” category. You will not only associate yourself with culture and quality, but you will be listed in a national category. 

2 LOCATING OTHER QUALITY DIRECTORIES

The next step after you have attained directory listings is to locate other quality sites that will increase your link popularity. Try to find sites that are in some way related to yours, so not only will your link popularity increase, but your customer base may also be expanded. 

You want to avoid your competitors and look for sites that are useful to your site’s visitors. Let’s look at the Hair Extensions distribution site example. Linking up to a site that is a hair extension specialist in applying hair extensions would be helpful to your visitors, and the chances of that site wanting to link up to your site are also greater. 

By linking to a related site that will be relevant to your website’s traffic, you are increasing both of your site’s business prospects – and both of your sites’ link popularity.

3 DOING YOUR RESEARCH

Not all sites want to link to other sites, so you will have to do some research when you are looking for possible linking partners. Google is an excellent starting place for your search. Make sure you enter keywords that you think quality customers will also enter to find your own site. Remember, your criteria are quality, highly ranked, non-competing websites that have a links or resources page. Go to these sites and objectively assess them. 

Look at the quality of the product, the graphics, and the ease of use. Then check out the other sites they are linked to, and determine if your own site would fit in with the crowd.

4 WOOING A PROSPECT

When you decide you have found a good prospect, you must set out to woo them. 

1. First thing to do is to add a link on your own links page to their site. This is an essential first step; it shows good faith, and ups your chances significantly of their reciprocity. 

2. After you have added their link, you must contact the webmaster of their site. Since this is almost always done by email, you want to make sure it is immediately clear that your message is not junk mail. This requires that you tell them right off the bat that you have added a link to their page on your site. A hook like this almost always insures the reader will read on.

3. Be sure to be flattering and let them know how much you appreciate their website. Make sure you emphasise that you have actually visited their site, and that their site is not just a random pick. Give them the address of your links page, and ask them to check out the link for themselves. It’s a good idea to mention that they will not only benefit from the increased traffic your website will direct their way, but you will also increase their link popularity. 

Briefly, explain why link popularity is so essential, but do this in a sentence or two so you don’t sound like a professor! 

4. Finally, tell them you would greatly appreciate if they would reciprocally add a link on their own links page to your website. Go through this process with as many appropriate sites as you can find, bearing in mind the criteria of quality and non-competitiveness. After you have emailed all relevant sites, be sure to check these website frequently to see if they have added a link to your page. 

Give it about a month, and if no link appears, try another charming email. Then give it another month, and if your site is still absent from their links page, it’s time to remove their link from your own links page. 

The only time you want to pursue a link further than this is if you believe a site is crucial to your link popularity and your business needs. Just remember to keep all your communications complimentary and cordial.

CHECKING YOUR RANKING

Set up a schedule to check your ranking in search engines frequently to see if your link popularity has improved. This is not achievable in the blink of an eye. It will take some time and a good deal of work. There is no way around the Labour-intensive quality of improving your link popularity, which is why search engines regard it with such importance especially as nearly all searches are performed by mobile phones today. 

By the way – make sure you have a beautiful, streamlined

Mobile friendly website and if possible a link to a downloadable app or you will never persuade anyone to link up to you.

Be prepared to keep plugging away at this process, as long as it takes, until you achieve link popularity and regional stardom!

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