Choosing the perfect lash extension curl types is a skill that demands careful assessment of a client’s unique features, such as their natural eyelashes, eye shape, and desired style. At The Lash Professional, we offer a diverse selection of premium-quality extensions in various shapes, enabling experts to customise their designs to meet each customer’s requirements and expectations.
Eyelash Extensions: Elevate Your Eyes & Confidence with Long-Lasting Beauty
Eyelash extensions have taken the beauty industry by storm, becoming a must-have for those looking to enhance their natural beauty effortlessly. Whether you want to wake up looking refreshed, cut down your makeup routine, or simply feel more confident, eyelash extensions can be a game-changer. But beyond aesthetics, proper care is key to making them last longer and keeping your lashes healthy.
Let’s dive into why eyelash extensions are more than just a beauty trend and how you can maintain them for maximum impact.
Why Eyelash Extensions Enhance Your Eyes & Confidence
1. They Make Your Eyes Pop
Eyelash extensions add length, volume, and curl to your lashes, making your eyes appear bigger, brighter, and more expressive. Whether you opt for a natural or dramatic look, the right set of extensions can enhance your facial features and draw attention to your eyes.
2. Say Goodbye to Mascara
Imagine waking up with full, fluffy lashes every morning—no smudging, clumping, or reapplying mascara. Eyelash extensions give you that fresh, polished look 24/7, making your daily beauty routine faster and easier.
3. Boosts Self-Confidence
Beauty isn’t just about looks—it’s about how you feel. With fuller lashes, many people feel more confident and put together, even without makeup. Whether you’re heading to work, an event, or a casual day out, lash extensions give you a naturally glamorous look that boosts your confidence.
4. They’re Customisable to Your Style
From subtle enhancements to dramatic volume, lash extensions come in various lengths, curls, and thicknesses. A professional lash technician can tailor your extensions to suit your eye shape, preference, and lifestyle.
How to Care for Your Eyelash Extensions So They Last Longer
To get the most out of your lash extensions, proper aftercare is essential. Here are some expert tips to keep your lashes looking fresh and flawless for weeks.
1. Avoid Water & Steam for the First 24-48 Hours Lash glue takes time to fully cure, so avoid water, steam, and excessive humidity in the first two days. This means no hot showers, saunas, or swimming until your lashes are set.
2. Be Gentle—No Rubbing or Pulling Resist the urge to rub your eyes or tug at your lashes. This can cause extensions to fall out prematurely and may damage your natural lashes. Instead, pat your face gently when cleansing.
3. Use an Oil-Free Cleanser Oils can break down the adhesive used for lash extensions. Use a lash-safe, oil-free cleanser to gently clean your eyelids and lashes to remove dirt and makeup residue.
4. Brush Your Lashes Daily Using a clean spoolie brush, gently comb through your lashes daily to prevent tangling and keep them looking neat.
5. Sleep on non cotton pillowcases If you’re a side or stomach sleeper, your lashes may rub against your pillow, leading to premature shedding. Try using a silk pillowcase to reduce friction.
6. Avoid Mascara & Eyelash Curlers Extensions already give you that lifted, voluminous look, so mascara and curlers aren’t necessary. Using them can weigh down or damage your lashes, reducing their longevity.
7. Get Regular Refills Lash extensions naturally shed with your natural lash cycle. To keep them looking full and fresh, schedule touch-up appointments every 2-3 weeks.
Final Thoughts: Enhance Your Beauty with Confidence
Eyelash extensions are more than just a beauty treatment—they’re an investment in confidence and convenience. Whether you’re looking for a subtle boost or a bold transformation, well-maintained lash extensions can enhance your eyes and help you feel beautiful every day.
By following the right aftercare routine, you can extend the life of your extensions, save time on daily makeup, and enjoy effortlessly gorgeous lashes.
Are You Ready to Elevate Your Look? If you’re thinking about getting eyelash extensions or need expert advice on lash care, visit Need a Hair Makeover Hair Extensions & Hair Loss Specialist Salon. Let’s bring out the best in your eyes!
Would you try eyelash extensions? Let us know in the comments!
This image shows a guide to eyelash extension curls, volumes, thickness, and lengths. Understanding the different curl types helps customize lashes to suit individual eye shapes and desired effects.Let’s break down the curl types shown:🔠 Eyelash Curl Types & Their Best Uses
1. J Curl (Natural Lift)• Curl Description: Slight, gentle lift. The most natural curl available.• Best For: Clients who want a subtle enhancement, ideal for those with straight or downward-pointing natural lashes.• Eye Shape Suitability: • Hooded eyes• Mature eyes• Straight-lashed clients
2. B Curl (Slightly More Lift)• Curl Description: Slightly more curl than J, still quite natural.• Best For: Clients who want a little more lift but still a soft, everyday look.• Eye Shape Suitability: • Almond eyes• Clients with slightly curled lashes already
3. C Curl (Popular Choice)• Curl Description: Medium curl, creating a bright, open-eye look.• Best For: Most versatile curl; perfect for everyday glam.• Eye Shape Suitability: • Round eyes• Almond eyes• Monolid eyes
4. D Curl (Dramatic Lift)• Curl Description: Strong curl for a doll-eye effect.• Best For: Clients seeking dramatic, wide-eyed glamour. Great for photoshoots and nights out.• Eye Shape Suitability: • Deep-set eyes• Downturned eyes• Monolids
5. CC Curl (Between C & D)• Curl Description: Curlier than C but slightly less than D.• Best For: Lifted look without being too dramatic—ideal balance.• Eye Shape Suitability: • Almond eyes• Hooded eyes• Slightly downturned lashes
6. L Curl (Flat Base + Curl Up)• Curl Description: Straight base with an upward curl—gives a lash lift illusion.• Best For: Clients with monolids or straight/downward lashes. Also helps retention.• Eye Shape Suitability: • Monolids• Hooded eyes• Deep-set eyes
7. L+ Curl (Extra Lift with Flat Base)• Curl Description: Enhanced version of L Curl for even more lift and visibility.• Best For: Great for droopy or hidden lids; gives a super lifted, edgy look.• Eye Shape Suitability: • Droopy or heavy eyelids• Clients with lashes pointing down
👁️ Quick Tip: How to Choose the Right Curl Understanding curl types ensures that your lash set enhances your natural beauty, suits your lifestyle, and delivers the exact vibe you’re going for—whether it’s natural charm or full-on
Prom night is one of the most memorable events for high school students. However, it can also be one of the most expensive. Between the dress, shoes, and accessories, the cost can quickly add up. One area where students can save money is on their hair and makeup.
With Groupon pamper deals, it’s possible to get a complete hair makeover without breaking the bank. In this post, we will explore some of the best Groupon deals available for prom hair makeovers. From updos to braids and everything in between, we’ll show you how to get a gorgeous new look for prom without spending a fortune. Get ready to dance the night away with confidence and style with these affordable pamper deals!
1. Why Prom is important?
Prom is a milestone moment in every high school student’s life. It’s one of the most memorable experiences for teenagers and is often looked back on with fondness and nostalgia. This special occasion is not only a celebration of the end of high school but also a time to dress up, socialise, and dance the night away with friends. For many students, prom is the first formal event they attend, and they want to look their best. However, with the expenses of dresses, tuxedos, transportation, and accessories, it can be quite stressful for students and their parents to afford everything they need for the big night.
It’s important to remember that it’s not about the amount of money you spend, but rather about creating wonderful memories. By planning ahead and finding budget-friendly options, students can enjoy prom without breaking the bank. One way to save money without sacrificing style is by booking hair and beauty services through Groupon Pamper Deals. This way, students can look and feel their best while sticking to their budget.
2. The Importance of looking your best at prom
Prom is one of the most important events in a high school senior’s life. It’s a night to celebrate the end of an era and the beginning of a new chapter. With all eyes on you, it’s important to look and feel your best.
Looking your best at prom can help boost your confidence and make you feel like a million bucks. After all, this is a night to remember forever. It’s not just about the dress, it’s the whole package – hair, makeup, and accessories.
Getting your hair professionally styled is one of the most important aspects of your prom look. The right hairstyle can complement your dress, highlight your best features and make you feel like a star. But, getting a professional hair makeover can be expensive and not everyone can afford it. That’s where Groupon Pamper Deals come in handy. They offer affordable hair styling services that can help you achieve the perfect prom look.
Remember, prom is not just about looking good, it’s about feeling good too. When you feel confident in your appearance, you’ll be able to enjoy your prom night to the fullest. So, don’t let a tight budget hold you back from looking and feeling your best. With Groupon Pamper Deals, you can get a hair makeover that will make you shine on your special night.
Prom night is one of the most significant events in a high schooler’s life. It’s a night to remember and cherish for years to come. And, having the perfect hairdo is a crucial element in making the night unforgettable.
Getting the perfect prom hair makeover does not have to be expensive. There are several ways to achieve the look you desire without breaking the bank. Firstly, start by browsing through social media platforms such as Pinterest or Instagram for some inspiration. Once you have an idea of the hairstyle you want, find a hairdresser that offers the service at a reasonable price. One great way to save money on your prom hair makeover is by using Groupon’s pamper deals. You can find deals for hair services such as haircuts, coloring, and styling. These deals not only save you money but also allow you to try out new hairdressers and salons.
Another way to save money is by opting for a simple hairstyle that you can do yourself. For example, an elegant bun or a classic ponytail can be achieved with some practice and patience. If you are not confident in your hair styling skills, ask a friend or family member for help.
Remember, prom is all about having fun and creating memories that will last a lifetime. You don’t need to spend a fortune to look and feel amazing. Follow these tips and get a stunning prom hair makeover without breaking the bank.
If you have long hair, curls and pin up can look very sophistated
4. What is Groupon?
Groupon is a popular online marketplace that connects customers with merchants offering goods and services at discounted prices. The company was founded in 2008 and has since grown to become one of the largest e-commerce marketplaces in the world.
Groupon works by using the power of group buying to secure discounts from merchants. Customers can browse through a wide range of deals on the Groupon website or mobile app, and purchase the ones they’re interested in. Once they’ve made their purchase, they’ll receive a voucher that they can redeem with the merchant to get their discounted service or product.
Groupon offers deals on a wide range of items, including food and drink, travel, beauty and spa treatments, and much more. This makes it an ideal platform for anyone looking to save money on their prom hair makeover, as they can easily search for deals on hair salons and stylists in their area. With Groupon, you can get the glamorous prom hair you’ve always dreamed of, without breaking the bank!
5. Discover Groupon’s pamper deals for perfect prom hair
Prom is an exciting event, but it can also be an expensive one. Between the dress, shoes, and accessories, it’s easy to forget about beauty expenses, like hair and makeup. Luckily, Groupon offers a variety of pamper deals that can help you achieve the perfect prom hair at a fraction of the cost.
With Groupon, you can find deals for haircuts, blowouts, styling, and more. You can also find deals for salons that specialize in prom updos and braids. These deals allow you to save money while still achieving the perfect hairstyle for your special night. Groupon also offers deals for beauty treatments that can complement your hairstyle, such as facials, makeup applications, and even teeth whitening. By taking advantage of these deals, you can look and feel your best without breaking the bank. It’s important to note that these deals are available for a limited time only, so be sure to book your appointment early to secure your spot. With Groupon’s pamper deals, you can have the prom hair of your dreams without sacrificing your budget.
6. Choose your salon for the perfect prom hair
Choosing the right salon is crucial for getting the perfect prom hair. With a tight budget, you may be tempted to go for the cheapest salon in town, but that might not be the best decision.
Firstly, do your research. Check out the salons in your area and read reviews online. Look for salons that specialize in hair makeovers or have stylists who are experienced in prom hair. You can also ask for recommendations from friends or family who have had a good experience with a particular salon. Once you have a shortlist of salons, it’s time to visit them in person. Book a consultation appointment with the stylist and discuss your hair goals. Make sure to bring pictures of the hairstyle you want and ask the stylist if they have experience in creating that particular style. This will give you an idea of their skill level and if they are the right fit for you.
Silk Press for Natural Kinky hair for your prom
Another thing to consider is the salon’s pricing structure. Some salons charge a flat rate for prom hair, while others charge by the hour. Make sure to get a quote upfront so you can budget accordingly.
With these tips, you’ll be able to choose the perfect salon for your prom hair makeover without breaking the bank. And with Groupon Pamper Deals, you can even score a great deal on your salon appointment!
7. Benefits of using Groupon for prom hair
Using Groupon for prom hair can be a great way to save money while still getting the hair makeover of your dreams. Groupon is a website that offers discounted deals on various products and services, including hair and beauty treatments. One of the main benefits of using Groupon for prom hair is the cost savings. With Groupon deals, you can often get discounts of up to 50% or more on hair treatments, which can be a lifesaver when you’re on a tight budget. Another benefit of using Groupon for prom hair is the variety of options available. Groupon partners with numerous hair salons and beauty centers, so you can choose the one that best fits your needs and budget.
In addition, Groupon also offers customer reviews and ratings for each salon, so you can get an idea of what to expect before booking your appointment. This can be especially important for prom hair, when you want to make sure you’re getting a high-quality treatment that will last all night. Finally, using Groupon for prom hair can also help you discover new salons and stylists that you may not have considered otherwise. With so many options available, you may find a hidden gem that becomes your go-to salon for all your hair needs. Overall, using Groupon for prom hair is a smart and budget-friendly choice that can help you look and feel your best on your big night.
Book your cluster lashes with Need a Hair Makeover
8. How to get the most out of Groupon pamper deals for prom hair
Groupon is a great platform to find deals for prom hair. There are a few tips and tricks that can help you get the most out of your Groupon pamper deals for prom hair.
First, read the fine print. Make sure you understand all the terms and conditions of the deal, including the expiration date and any blackout dates. Some deals may only be valid on certain days of the week or at certain times of the day, so it’s important to know all the details before you make a purchase.
Second, research the salon. Once you find a deal that looks promising, do some research on the salon that is offering the deal. Look up reviews online and check out their social media pages to get a sense of their style and level of expertise. You want to make sure that you’re getting a good deal from a reputable salon that can give you the prom hair of your dreams.
Third, plan ahead. Make sure you book your appointment well in advance of prom night to ensure that you can get the time slot that you want. Keep in mind that many other prom-goers may be looking to book hair appointments around the same time, so it’s important to plan ahead to avoid disappointment.
Lastly, don’t be afraid to ask questions. If you’re not sure about something, don’t hesitate to call the salon or message them on social media to ask for clarification. The salon staff will be happy to answer any questions you may have and ensure that you have the best possible experience. With these tips in mind, you can get a great deal on prom hair with Groupon pamper deals and look your best on your big night.
While hair makeovers are essential to looking your best on prom night, there are other beauty treatments that can enhance your overall look and make you feel confident and beautiful. Some of these beauty treatments include:
1. Manicures and pedicures: Pamper your hands and feet with a professional manicure and pedicure. Not only will your nails look perfectly polished, but you’ll also feel relaxed and refreshed.
2. Makeup application: If you’re not confident in your makeup skills, consider getting your makeup done professionally. A makeup artist can help you achieve your desired look, whether it’s natural and subtle or bold and dramatic.
3. Facials: Give your skin a healthy glow with a facial. Depending on your skin type and concerns, you can choose from a variety of facial treatments, including hydrating, exfoliating, and anti-aging.
4. Waxing: If you’re planning on wearing a dress or skirt, consider getting a wax to remove any unwanted hair. This will help you feel confident and comfortable all night long.
5. Lashes: These have become the fab final touch after makeup. Lashes now come as strips, Clusters, individuals and Magnetic. They can come as natural, 3d, mink or full on! If you decide you dont want to do false lashes, there are some fantastic eyelash extensions and thickening mascaras.
All of these beauty treatments can be found on Groupon at affordable prices. With Groupon, you can enjoy a luxurious prom experience without breaking the bank.
10. Final Tips and Tricks for a perfect prom experience on a budget using Groupon deals.
Here are some final tips and tricks to help you have a perfect prom experience on a budget using Groupon deals:
1. Plan ahead: Start planning for prom early on so that you have plenty of time to look for deals and discounts on Groupon. You can also use Groupon’s mobile app to keep an eye on deals while you’re on the go.
2. Set a budget: It’s important to set a budget for your prom expenses and stick to it. Groupon offers deals on a range of services, so you can easily find something that fits within your budget.
3. Be flexible: Look for deals that offer flexibility in terms of dates and times. This can help you save money and get the best deals available.
4. Read the fine print: Make sure to read the fine print of any Groupon deal you’re interested in. This will help you understand the terms and conditions of the deal and avoid any surprises.
5. Consider group deals: Groupon offers group deals on many services, including hair makeovers and other pampering services. Consider getting a group of friends together to take advantage of these deals.
By following these tips and taking advantage of #Groupon deals, you can have a fabulous prom experience without breaking the bank. With a little bit of planning and some smart shopping, you can look and feel your best on this special night.
We hope you enjoyed our article about how to get a hair makeover for prom on a budget with Groupon pamper deals. We know that prom can be expensive, and it can be tough to find affordable options for things like hair and beauty treatments. That’s why we recommend checking out Groupon for great deals on everything from haircuts to full makeovers. With the right @Groupon deal, you can get the prom look you want without breaking the bank. So go ahead, book that appointment and get ready to turn heads at prom!
Congratulations to Diane Shawe for becoming one of the 2023 Start Up Awards Finalists for her Shoppers Discount Club Business.
Dudley based startup Shoppers Discount Club has been named a finalist ahead of the Midland Final of the StartUp Awards.
The StartUp Awards has been launched to recognise the booming startup scene across the UK which has accelerated since the 2019 pandemic. Over 800,000 new businesses were founded in the UK since 2021, a 4.3% increase from the year before.
A record number of businesses applied to this year’s StartUp Awards, with 1,100 firms shortlisted across ten UK nations and regions. The contribution of these firms – all of which were started in the last three years – is significant, having created over 5,000 new jobs since they were established and generating annual sales of £584 million.
The Shoppers Discount Club is a using AI Conversational Chatbots and QR codes to help bricks and mortar retailers offer live discounts to shopper via their mobile phones in real time, helping retailers attract more footfall into their businesses founded by Diane Shawe in 2022. The business has been nominated for the Mobile and Emerging Technology StartUp of the Year.
Diane Shawe, founder of Shoppers Discount Club, said: “This is amazing. I have a business on the High Street and the idea came to me when I was trying to think of a way that us the retailers could compete with online discounts and offers in real time to attract more footfall. I focused on a solution using Artificial Intelligence Technology Chatbots and QR codes that could instantly engage passer-by in real time and entice them to claim their instant discount via their mobile phone and would not cost a fortune for retailers to use. Its been working for my business as customers are surprised that they can claim an instant discount on certain treatments. ”
Supported nationally by Starling Bank, British Business Bank, BT, Creative Ideaz, GS1 UK, Jeeves, Join Talent, ScoreApp and The Purposeful Project, the programme will celebrate the achievements of the amazing individuals who have turned an idea into an opportunity and taken the risk to launch a new product or service.
The cohort of finalists will be considered for the regional prizes by a panel of seasoned judges with experience founding or supporting entrepreneurial ventures.
Professor Dylan Jones-Evans OBE, the creator of the StartUp Awards, said:
“ Start-up businesses are the lifeblood of any economy, being responsible for new jobs, innovation and in supporting communities in every nation and region across the UK.
All of the finalists this year represent the best of those entrepreneurs who have spotted an opportunity and through their sheer hard work, talent and perseverance, have created an amazing new business that is creating real impact in its sector.”
The StartUp Awards was created in collaboration with the team behind the Great British Entrepreneur Awards, one of the most successful awards programmes in the UK. The StartUp Awards are running for the second year after launching in 2022.
This year’s StartUp Awards finalists can be found online at
The StartUp Awards is a collaboration between the founders of the Great British Entrepreneur Awards – an established programme nationally receiving thousands applications annually – and the Wales Start-Up Awards, the only regional awards currently celebrating new businesses in the UK.
The StartUp Awards will recognise the achievements of those amazing individuals who have had a great idea, spotted the opportunity and taken the risks to launch a new product or service.
Already established and thriving in Wales, the StartUp Awards is now taking the passion and drive to celebrate new business and extending across the whole of the United Kingdom.
Influencer marketing is not an emerging trend anymore but a strategic part of companies’ overall digital marketing budget.
While a decade ago, influencer marketing did not exist, the adoption of influencer marketing is rising fast and 93% of marketers use it today.
Ignoring the benefits of influencer marketing campaigns can spell doom for companies and social influencers. But what is influencer marketing, and how can you develop an influencer marketing strategy that works for you?
What is influencer marketing?
Influencer marketing is a marketing strategy in which brands partner with social media influencers to promote their products and services.
Influencers have an engaged and large following on social media platforms due to their knowledge, expertise, or unique point of view. They typically share content with their followers on diverse social media platforms such as:
• Podcasts
• Online blogs on WordPress, Wix, or other online content management websites
• Instagram
• Twitter
• TikTok
• Pinterest
• LinkedIn
• Snapchat
• Twitch
• Facebook
To strengthen your influencers online conversational marketing strategy you now need to consider seriously introduce A.I Technology. A Conversational Chatbot can interact with all your followers simultaneously providing them with advice, links, offers and much more.
About Virtual Speedy Services Chatbot Design Services
We can design a Interactive #Chatbot for your business and your clients which helps interact with visitors, capture vital information, signpost, send proposals, vouchers, videos and lots more.
Recent survey showed that 90% of ecommerce websites generally looked the same. And played little to no role in a customer’s decision to chose who they will purchase from. This means that thousands of pounds spent per month on traditional advertising has little to no contribution on over all profits.
But despite these setbacks, some businesses are earning more profits than ever while spending less time and resources then their competitors. No matter where your business is located, and no matter what condition its in, you can attract high paying customers in droves using little to known but effective techniques I’ll introduce just a couple of them to you now.
Did you know that many of your customers are willing to pay you more and buy more of your products if you simply presented it in the right way to them. You can also acquire more customers by simply marketing smarter and more efficiently as well.
One way to immediately increase your front end sales is to improve your sales letter offering.
Take control of your headline
You donʼt need to test and tweak a million different things until you start to doubt your own offerings, in order to bump up your conversions the first thing you want to do is just test and tweak the headline. Leave everything the same …just start changing the headline and see what happens.
You test your headline first or in some cases your email subject heading and you do that simply by just making a more powerful, more compelling headline that in my opinion should solve a problem for the reader. Once you have control over your headline then you can start testing the body of your content.
Use A.I technology by introducing conversational marketing
Start engaging with your social media followers especially if you have thousand of followers across your social media platforms?
Did you you can have a conversation, pass on details, resolve problems, show videos, get visitors to schedule appointment themselves, buy from your store, register on your courses, competition or events and much much more without you lifting a finger. A.I online virtual assistant can help you to:-
➢ Qualify your website visitors and direct them to what they want
➢ Increase your website or social media conversions
➢ Build a bigger email subscriber list
➢ Collect valuable feedback data to improve visitor experience
➢ Give them quick answer to questions
➢ Present a more streamlined buying experience
➢ Resolve complaint or problem in real time
➢ To get a more detailed answer to a query
➢ Link to calenders, videos, courses seamlessley
➢ Reduce your online admin time by 50%
Test your offering
The Key To It All. By testing your offer I mean you might want to, say, instead of selling an eBook for £12.99 – you might want to offer a physical version of your package for £27.00 + shipping and handling. You could offer three easy payments of £9.00 by a paypal subscription to a persons credit card. See?
Thatʼs actually £14.00 in total …over double the price …using a risk reversal offer that seems cheaper at first glance.
In fact, that offer would probably convert better. So it’s important to tweak your offer a lot. In the words of Dan Kennedy, “ITʼS THE OFFER, STUPID.” Iʼll give you another one.
Trial offers are another fantastic way to persuade potential customers to register, use your services and you can then up sell them afterwards (no spamming)
Testing your offer structure.
Instead of offering a trial, you could ask for a fair sum upfront £99.99 …and then gave them the big box of stuff as a bonus. They get the same thing but you simply structured the offer differently. Just imagine if you got 100 people to take your service there and then online, fees right up front. No trial, no launch, no affiliates you could see just how profitable and structured your offering truly is.
The number 1 complaint about launching and running a online #business or posting links is generating enough enquiries to make a #sale! and capturing contact details to respond
Every New Year I have always checked for the top business growth tips and trends.
This year I have decided to present my own because we the business community are still living in unprecedented times of uncertainty, fear, transformation, deception, confusion, and outright disruption of the old ways of doing business.
I am Diane Shawe founder of Virtual Speedy Services Ltd (which I gave birth to during the first lockdown) and author of ‘Answer 77 Questions about your business to avoid business failure’ shares her top small business growth strategies for the year ahead.
2021 has been a year of rapid transformation across all industries as the business community has dealt with shifting customer buying activities and economic challenges, as well as mitigating hot-button issues such as the pandemic and people’s changing conception of work life balance. In a year filled with change, there are some trends which are going to be firmly fixed into 2022 that you and your business should seriously build into your growth plans.
To lead your business in the right direction as we head into 2022, here are my humble 10 small business growth strategies.[
1. Prioritise your business culture
Throughout the pandemic, businesses have been dealing with “The Great Resignation” as workers are quitting their jobs at record-high rates. One of the reasons for this is that people are changing their definitions of what they consider a healthy work-life balance and what they want in a company culture.
“The pandemic has shifted the way people incorporate work into their life, whether it’s moving to another county for cheaper housing or not going into the office every day and getting the opportunity to do remote or hybrid work,” Diane states.
Diane goes on further to state that “Not all solutions are made equal, and culture is now a part of that. “A big factor for employees, in addition to salary and benefits, is culture, so have a culture strategy in place.”
2. Consider hiring more freelance workers
The number of gig workers, freelancers and contractors has grown exponentially over the last few years and they make up a large portion of workers within the current market.
“Small business owners will now be able to bring in more specialised freelance workers to carry out tasks without having to deal with the hiring and training costs that are often associated with recruiting a full-time employee,” said Diane. “With the importance of being agile in today’s economic environment … as well as the rise of remote work, … skilled outsource
Peopleperhour.com and fiverr.com are great places to start.
3. Work with micro-influencers
While small businesses may be competing against larger businesses to work with online influencers, collaborating with micro-influencers is an option to consider.
“As influencer marketing is becoming more popular than ever… micro-influencers are going to be the best option for small businesses because they don’t cost as much and they are more open to collaborating with small businesses too,” explained Diane. “With a couple of these small influencers helping [your business] reach specific audiences, growth will not be an impossible feat in 2022.”
4. Leverage the way you supply your products and services.
Distributors and businesses across the country dealt with supply chain issues with the continuation of the COVID-19 pandemic and its subsequent economic disruptions. In 2022, businesses must be aware of scarcities within the supply chain and get ahead of manufacturing and transportation challenges by working collaboratively with their suppliers.
Checkout companies like Amazon who can provide a fulfillment service for your orders. Consider moving to a drop shipping manufacturer or warehouse so as to reduce your cash investment in slow moving stock.
5. Educate client and partners your new paradigms
It’s important to inform your clients and partners about changes you’re making to better benefit your business across a shifting economic landscape. If the changes don’t land, it may be time to consider other options,
Many businesses are painfully aware how much the talent pool has changed. Working with potential employees, client partners to educate them on the new management styles needed, increased compensation packages and other aspects of recruitment and retention is very important.
6. Prepare for potential contracting opportunities
Almost 80 new businesses were created every hour across the UK in the first half of 2021, according to research by iwoca – one of Europe’s largest small business lenders.
Analysis of Companies House data reveals that 340,534 businesses were registered in the UK between January and June 2021, an increase of 32% from 257,243 over the same time period in 2019.
London dominates list of areas to start a business
iwoca’s Small Business HotSpots UK 2021 reveals that Camden saw the largest number of businesses registered out of all UK local authorities, with 19,755 new companies – a rate of more than four and a half new firms every hour.
The second largest number of new businesses were registered in Hackney (13,646) followed by 10,151 in Westminster. London’s local authorities make up half of the top 10, which also includes Birmingham in 5th with 7,442 new firms and Kent placing 7th with 6,504 businesses.
London saw over one third of the new registrations with 120,338, followed by the South East (37,573) and North West (33,640). The capital city also witnessed the largest increase in new business registration compared to 2019 of 59%, with the West Midlands registering a 49% rise followed by the North East (28%).
Christoph Rieche, iwoca CEO and co-founder, said: “It is fantastic to see the creation of so many businesses during the first half of this year, they are testament to the entrepreneurial spirit which characterises our vibrant economy.
“Many of these businesses will be unnecessarily constrained by cashflow. At iwoca we turn cashflow into a superpower enabling them to grow faster and worry less. We look forward to working with many of them.”-
Why is such a growth happening?
A survey I read stated that 39% of people in current jobs are going to quit within the next 12 months, which is not great for an employer, but suggests a start of a business revolution is happening.
What advice would I give to somebody looking to start a business?
There is never a good time to do it and you just must go for it. It’s all encompassing and it’s a phenomenon. I just decided to go for it in 2000 and have never looked back. However you can be clever about it though – can you cut down your hours in your current role or could you work part-time initially? Explore your options wisely.
7. Get creative on sales and marketing opportunities
The digital marketing landscape has become increasingly challenging due to congestion and evolving regulations, said Diane Shawe of Virtual Speedy Services Ltd
“This is forcing many traditionally digital companies to explore other sales channels and marketing strategies,” she said.
To mitigate these challenges, Shawe said her company is getting creative by helping other companies engage with A.I. Conversational Marketing Technologies with its engaging methods.
8. Widen your business’s online footprint
Small businesses must adapt and be “practical” when it comes to sales, as consumers continue to favor online and mobile shopping.
“Businesses need to widen their online footprint to gain a significant proportion of customers from the current market,” said Diane. “A simple way to sell products is to have a sellers account on your popular social media or estore platforms. To sell services, … list [your company] on freelance and contract websites.” Also create a blog and YouTube website for reviewing products, testimonials, advice and tips. Become the expert in your field. Entry competitions, exhibitions, network meetings.
9. Learn video SEO strategies to rank higher on search engines
Video marketing has become an integral part of a successful marketing strategy with the rise of live videos on platforms like TikTok and Instagram. It’s estimated that by 2022, videos will account for 82% of all consumer traffic. That’s why video SEO should be a top priority for businesses in 2022.
“Small businesses that incorporate short-form videos into their website posts will see more organic traffic coming from search engines,” explained Gilmour. “As TikTok continues to grow, search engine algorithms will shift to articles and posts that include short-form videos. Short-form videos from TikTok and YouTube may even become the main point of ‘how to’ searches.”
10. Utilise partnership marketing to reach a broader audience Partnership marketing is a strategic collaboration that gives you and your partner company a chance to reach a wider audience together, explained Diane Shawe, founder of Virtual Speedy Services Ltd.
“Collaboration with another company can aid in the development of better marketing initiatives that benefit both parties, If your target clients are similar, you may pool your resources to better your marketing techniques, build your brands and expand your audience reach.”
Start to use smart customer acquisition techniques such as collaborating with discount giants such as wowcher, groupon or discount voucher websites to help get your business name, brand or services directly into potential customers mobile.
“Another example, if a consumer purchases a product from you, you can provide a discount coupon that they can use to purchase discounted products from your business partner,” said Diane. “Co-branding of a product or project can also boost both companies’ marketing power.”
Virtual Speedy Services Ltd is set up to provide a suite of services for Small and Medium size businesses to help them efficiently and quickly Setup or expand their business. Our core service is A.I technology by designing conversational marketing chatbots to generate quality business leads or engage online visitors in real time. We populate and generate impressive business plan and 5 years projections for focus, raising finance along with smart eCommerce website, streamlined social media tools and an effective google verified website. We think of ourselves as your Virtual Personal Assistance who will help streamline your business development and growth without all the drama.
The effects of drinking Alkaline water on our body
We’ve all heard that drinking water is good for us and we’re often told to drink around 2 litres a day. But all waters are not equal. What is good quality water and how can it norish the body?
I work with a lot of clients who are experiencing hair loss, low energy, joint aches and pains and even weak nails. I had those same issues until I started to explore the benefits of drinking good quality water. What I mean by this is alkaline water?
I was reading and watching a lot of healthy eating books and videos by Dr Sebi https://drsebiscellfood.com/ and he kept mentioning Alkaline foods and drinks. So I set out to find out how I could drink Alkaline water everyday effortlessly and came across pH Replenish which I will introduce you to later. However what I really wanted to do is share the benefit of drinking alkaline water.
So does alkaline water have even more health benefits than regular tap or bottled water?
Firstly, why is drinking all that water so good for us?
Over half of our body is water! Our cells, organs and bones all need water to function properly. In fact, our brains and hearts are made up of about 70% water.
Although drinking water doesn’t seem very glamorous, if we become dehydrated we can quickly begin to lose concentration and focus, become lethargic and have sugar cravings. In the long term, dehydration can result in organ failure and humans can only survive for 3 or 4 days without water.
OK, So water is good for us. But what’s the difference between regular water from the tap and alkaline water?
Regular tap water usually has a neutral PH of 7 (although it can be lower) whilst alkaline water has a PH over 7.
7 is neutral and any lower than 7 is acidic. As an example, corrosive liquids like lemon juice have a PH of around 2.5.
Water usually has a natural PH higher than 7 which comes from the minerals and salts found in the earth. But as the water passes through our man-made pipes and water distribution systems it loses a lot of it’s minerals and as a result the PH levels drop.
The blood in our bodies has a PH around 7.4 and the systems in our bodies work hard to maintain that level. Many alkaline water fans believe that drinking filtered water with a higher PH means that we are giving our bodies a helping hand to keep to that healthy PH of 7.4.
Are there any other advantages to drinking alkaline water?
1 Reducing acid levels within our bodies
It’s widely believed that drinking alkaline water can help to reduce or balance the acid levels within our bodies.
Having too much acid in our body can result in a long list of issues including fatigue, confusion, joint pain and inflammation, headaches, an elevated heart rate and digestion problems. This ‘acidosis’ occurs when our kidneys cannot remove all the excess acid from our body.
Acid in our body can also strip important minerals like calcium and magnesium from our bones which can lead to diseases like osteoporosis.
Cancer is also known to thrive in acidic environments and struggles to survive in alkaline environments. The opportunity to reduce acid in the body could be a significant benefit of drinking alkaline water for many people.
2 Anti-oxidant effects
Alkaline water is high in anti-oxidants. Anti-oxidants are great for our body and our overall health. They help us to keep repairing our cells to keep us looking and feeling fit and healthy.
3 Anti-aging
Another benefit that drinking alkaline water can have for our bodies is an anti-ageing effect. A 2016 study on mice which ran for three years suggested that drinking alkaline water increased their life span significantly.
4 A treatment for acid reflux
A report by Dr. Jamie Koufman concluded that alkaline water with a PH of 8.8 can work as an effective treatment for people who suffer from acid reflux. Alkaline water has the ability to neutralise the stomach acid causing this unpleasant disease.
5 Hydration
The molecules in alkaline water are smaller than in our regular tap water. This means that our bodies can absorb alkaline water more easily without that bloated feeling that regular water can sometimes give you.
6 Reducing high blood pressure
One study carried out in Shanghai discovered that drinking alkaline water for 3 to 6 months brought high blood pressure, high blood sugar and high blood lipid levels back to normal.
7 Decreasing blood thickness
A paper Weidman et al found that drinking alkaline water after exercise helps to thin out the blood faster then normal water. This is useful to aid recovery after exercise and could be potentially life saving for individuals suffering from thickened or hardened arteries who want to improve their fitness with less risk.
8 Preventing obesity
Many alkaline water enthusiasts report that it helps with weight loss. Backing up this claim, a 2013 study found that when obese mice drank alkaline water for 7 weeks they lost weight compared with mice drinking regular water but eating the same diet.
The benefits of drinking alkaline water are very promising and many people who drink alkaline water report considerable health benefits. However, many of these studies and reports have only been carried out in labs or on a small scale so it would be nice to see more research demonstrating the many benefits of alkaline water.
Are there any side effects to drinking Alkaline water?
As with anything, if you consume too much there can be negative effects. Although it is extremely unusual, an over consumption of alkaline products could lead to alkalosis. Having too much alkaline in the body can bring on the symptoms of nausea and vomiting. However, if we drink alkaline water alongside a healthy and varied diet we would be very unlikely to experience this effect.
Slowly increasing the amount of alkaline water that we drink allows our bodies to adapt to the increased mineral content and higher PH and reduces the likelihood of any unwanted side effects.
How can I get alkaline water in my own home?
Installing a water filter is the easiest way for us to access unlimited alkaline water and Invigorated Water offers a variety of alkaline water filter systems to suit every home.
Counter top filters for kitchens with plenty of space hold enough water for the entire family. Smaller pitcher filters will fit easily into the fridge door where you can keep them cool.
Or, there faucet filters are a great option to easily provide alkaline water in your home and are easy to install.
If you are on the go and want to make sure that you have your alkaline water with you, try one of our bottle filters. Not only do they make your water taste better, they also look great.
You can also benefit from using alkaline water in your shower.
When you shower, water is vaporized into steam which you inhale as you shower. By installing a shower filter such as the PH Rejuvenate shower head filter, which increases the PH of your water you’ll know that you are breathing in safe, alkaline steam rather than potentially harmful, acidic water.
Showering with alkaline water can also be good for your skin. One study found that applying alkaline water to the sun damaged skin of mice helped to reduce the damage. Alkaline water has an anti-inflammatory effect that was also seen in people bathing in high PH spring water. Many of our customers report that their hair and skin feels noticeably softer and smoother after showering under our shower head filters.
Another advantage of the Invigorated Water filters is that they can remove any unwanted toxins, chemicals and heavy metals from our drinking water whilst adding in healthy minerals like magnesium and calcium.
Pollutants often work their way into our water supply and can be missed by our government water treatment stations, particularly if our water is carried through old pipes, across long distances.
Increasing the PH of your drinking water to make it alkaline, removing pollutants and adding in the healthy minerals allows your body to thrive. By choosing to drink filtered, alkaline water you are looking after your health in one simple, easy step.
So I hope you found this article useful, I have been drinking alkaline water for the past 18 months and have seen and felt the difference.
Worthy contenders of the UK get shortlisted in the first ever Great British Hair & Beauty Awards 2021 after the Lockdown
HARD WORK REALLY PAYS OFF STATES DIANE SHAWE
Following the success of The Hair & Beauty Awards in Scotland, England, Northern Ireland and Wales, Creative Oceanic are proud to present The Great British Hair & Beauty Awards.
The Great British Hair and Beauty Awards 2021 are an exclusive celebration of the hair and beauty gurus that operate in this country. Following the overwhelming response from the public and the phenomenal number of nominations received, the full list with finalists from the South of the UK has now been revealed.
The glamorous ceremony will take place in November 2021 and will celebrate professionals known for their perfection that have gone above and beyond in the salon and made a real difference in the industry with their excellent services.
Diane Shawe owner of Need a Hair Makeover Hair Extensions & Hairloss Specialist Salon states “To be named as a finalist highlights how hardwork and commitment can pay off. With hundreds of capable candidates for each category and a panel of judges looking at the finer details, just to make the shortlist is an outstanding achievement. What also makes it more important is the fact that we have also had to deal with a pandemic and closure.”
The elegant event seeks to acknowledge and honour the talented individuals, teams and salons, whose sole aim is to provide their customers with innovative services and treatments that really work, improving their appearance and confidence.
Top beauticians, hair extensions consultants, hairstylists, freelancers and barbers amongst others will gather together to celebrate their achievements and their efforts that put in daily to leave their customers with the best of impressions. The black-tie ceremony promises to be one of the most memorable celebrations in the industry’s calendar this year, with many accolades ready to be presented to the deserving winners.
A spokesperson for The Great British Hair and Beauty Awards, said: “We would like to thank the public for their participation in our nomination process.
“The Hair and Beauty Awards have become a stable event over the years and aim to showcase those who have shown great commitment, professionalism, creativity and care for the client. Therefore we are so excited to host the inaugural Great British Hair & Beauty Awards 2021.
Diane goes on further to state that “No matter who you are, your background, culture, age or gender, when you have problems with your hair, you want a non invasive quick solution to the problem which can help with ones own self esteem when you feel at your most vunerable. Even those who just simple want a makeover for a wedding, special occasion, work or for personal reasons can be helped”
The Hair and Beauty Awards state that “We hope to provide a platform to thank and appreciate the work of the professionals who have pushed the boundaries in a difficult time and had the continuous support of their customers.
Did you know that Sales of beauty products in Britain have outstripped France and now exceed £4 billion. And the British love of luxury and everyday hair and beauty including personal care products shows no signs of receding. Meanwhile, the industry is quick to innovate, including forthcoming hair, hair extensions and personal care product ranges covering “active beauty” and “active hair” tied into the huge health and well-being market, the rise of synthetic heat tollerant hair that feels and looks like real hair, temperature and water-activated products, water repellant and high gloss hair products and even personalised beauty regimes linked to DNA analysis.
Hair & Beauty Franchise Ideas
Having the backing of a franchiser in the hair and beauty industry can be vital, as you are guaranteed well-known and trusted procedures, products, and you can tap into a wealth of business and product support, plus training and marketing services.
Thanks to the power of the internet, opening your own salon is no longer a lonely standalone task. A new breed of entrepreneurs has risen up and is taking the Hair & beauty industry by storm. They supply a growing range of specialist services and products often promoted via social media and video blogs.
There is also a thriving marketplace for, specialists who are looking to set up their own Hair Extensions & Hairloss business.
You’ll find a massive opportunity at Need A Hair Makeover Franchise!
A fantastic opportunity
For many people in Britain and throughout Europe, hair loss, thin hair and damaged hair is a major problem. You can help them to get all the help that they need for a full-on hair makeover with the simplest of solutions.
With the help of our franchise set-up, you can:
* Duplicate a real, genuine business that allows you to help others.
* Set up a business that consistently provides an impressive return on investment.
* Put together a business that helps you assist real people with genuine needs.
* Develop a meaningful career path for yourself that has rewards for years to come.
8 Advantages Of Accounting Software Over Spreadsheets
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All about Hair Extensions & Hairloss Courses and Franchise Opportunity by Diane Shawe 
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