Tag Archives: diane shawe diversity

Landing pages are king if you want to build a data list

Money money and list buildingYou’ve probably heard this phrase a number of times and then got on with whatever you were doing before in your internet business. But it’s time to listen up again because the money really is in the list.

article by Diane Shawe M.Ed

All successful internet marketers have one thing in common and those who are try to make money online for ages with no success frequently don’t bother with one. A list is the most crucial part of your kit for your online success and here’s why.

With a list you have control over the traffic that you want to drive to your offer and traffic is the life blood of any internet business. When you have a list you can drive traffic at will to any sales page and you will have a readymade audience for whatever product you would like to create yourself.

A list is also the strongest asset that you can build online. After all, that website that you have been beavering away on may get a Google slap or disappear from the rankings but if you own your own list you can keep it to yourself or sell it, or grow it using ad swaps.

You also need to remember that this list of subscribers is a lot easier to sell to than any traffic that you will be pulling in from paid ads or free traffic sources. These are the warm leads on your list that you have been busy building trust with and they are far more likely to buy from you.

Next time we will look at how important it is to build the relationship with them and stay in touch with them in order to close those sales!

To Your Success,


What key areas should Diversity courses cover?


Empowering your Workforce

Is there cause for Celebrating Diversity in the Workplace?

When looking for a course that covers some of the  Grey shaded areas, what is it that we should strive to help participants explore and learn?

article by Diane Shawe M.Ed AVPT

I would like to present  the  10 pointers that I believe need clarification in a Diversity training course.

  1. What diversity and its related terms mean
  2. To be aware of how aware they are of diversity and where they can improve
  3. Understand how changes in the world can affect them and their view
  4. To identify their stereotypes
  5. What terms are politically correct and which are not, and why
  6. The four cornerstones of diversity
  7. What the pitfalls are relating to diversity and how to avoid them
  8. A technique for dealing with inappropriate behavior
  9. A management style to encourage diversity
  10. What to do if they or one of their employees feels discriminated against

Defining Diversity

Participants will begin by defining diversity and related terms, including affirmative action, bias, stereotype, and Equal Employment Opportunity.

How Does Diversity Affect Me?

Help participants identify how a changing world has affected them. Participants will also complete a self-awareness inventory to identify possible areas for improvement.


Leadership: Becoming management material

Identifying Stereotypes

Identifying Stereotypes

Identifying Stereotypes

Help participants to explore stereotypes from different angles through a lecture and group exercises.

Wise Words

In this era of political correctness, it’s sometimes hard to keep up with words that have become inappropriate. It is important to take a look at some phrases that are considered universally incorrect and some basic guidelines. It is also important to take a humorous look at some phrases that have gone too far.

The Cornerstones of Diversity

Diversity experts Armida Russell, Amy Tolbert, and Frank Wilderman have identified four cornerstones of diversity development. They are knowledge, acceptance, understanding, and behavior. These need to be examined in more detail.

How to Discourage Diversity

There are some practices that discourage diversity more than they encourage it. We need to  look at four common mistakes and how to avoid them.

The STOP Technique

Diversity expert Lenora Billings-Harris has developed a four-step technique that you can use when someone is behaving in an inappropriate manner. It’s called STOP. Participants will learn about this technique.

Managing for Diversity

We need to look at some simple things managers and employees can do to encourage diversity in their workplace.

Dealing with Discrimination

Gather ideas on how to deal with discrimination as a manager and an employee.

1 day course: Diversity in the workplace

In the past ten years, the workforce has changed dramatically. More than ever, a workplace is a diverse collection of individuals proud of who they are: their gender, their sexual orientation, their religion, their ethnic background and all the other components that make an individual unique. In order for your workplace to succeed, your employees must be able to appreciate and celebrate those differences.  Click here to read more about our online or workshop course


Order your in-house Kit today

Order your in-house Kit today