Category Archives: ebooks, kindle

Get to know your Eyelash Extension Curl Types

Choosing the Right Curl

Choosing the perfect lash extension curl types is a skill that demands careful assessment of a client’s unique features, such as their natural eyelashes, eye shape, and desired style. At The Lash Professional, we offer a diverse selection of premium-quality extensions in various shapes, enabling experts to customise their designs to meet each customer’s requirements and expectations.

Eyelash Extensions: Elevate Your Eyes & Confidence with Long-Lasting Beauty

Eyelash extensions have taken the beauty industry by storm, becoming a must-have for those looking to enhance their natural beauty effortlessly. Whether you want to wake up looking refreshed, cut down your makeup routine, or simply feel more confident, eyelash extensions can be a game-changer. But beyond aesthetics, proper care is key to making them last longer and keeping your lashes healthy.

Let’s dive into why eyelash extensions are more than just a beauty trend and how you can maintain them for maximum impact.

Why Eyelash Extensions Enhance Your Eyes & Confidence

1. They Make Your Eyes Pop

Eyelash extensions add length, volume, and curl to your lashes, making your eyes appear bigger, brighter, and more expressive. Whether you opt for a natural or dramatic look, the right set of extensions can enhance your facial features and draw attention to your eyes.

2. Say Goodbye to Mascara

Imagine waking up with full, fluffy lashes every morning—no smudging, clumping, or reapplying mascara. Eyelash extensions give you that fresh, polished look 24/7, making your daily beauty routine faster and easier.

3. Boosts Self-Confidence

Beauty isn’t just about looks—it’s about how you feel. With fuller lashes, many people feel more confident and put together, even without makeup. Whether you’re heading to work, an event, or a casual day out, lash extensions give you a naturally glamorous look that boosts your confidence.

4. They’re Customisable to Your Style

From subtle enhancements to dramatic volume, lash extensions come in various lengths, curls, and thicknesses. A professional lash technician can tailor your extensions to suit your eye shape, preference, and lifestyle.

How to Care for Your Eyelash Extensions So They Last Longer

To get the most out of your lash extensions, proper aftercare is essential. Here are some expert tips to keep your lashes looking fresh and flawless for weeks.

1. Avoid Water & Steam for the First 24-48 Hours Lash glue takes time to fully cure, so avoid water, steam, and excessive humidity in the first two days. This means no hot showers, saunas, or swimming until your lashes are set.

2. Be Gentle—No Rubbing or Pulling Resist the urge to rub your eyes or tug at your lashes. This can cause extensions to fall out prematurely and may damage your natural lashes. Instead, pat your face gently when cleansing.

3. Use an Oil-Free Cleanser Oils can break down the adhesive used for lash extensions. Use a lash-safe, oil-free cleanser to gently clean your eyelids and lashes to remove dirt and makeup residue.

4. Brush Your Lashes Daily Using a clean spoolie brush, gently comb through your lashes daily to prevent tangling and keep them looking neat.

5. Sleep on non cotton pillowcases If you’re a side or stomach sleeper, your lashes may rub against your pillow, leading to premature shedding. Try using a silk pillowcase to reduce friction.

6. Avoid Mascara & Eyelash Curlers Extensions already give you that lifted, voluminous look, so mascara and curlers aren’t necessary. Using them can weigh down or damage your lashes, reducing their longevity.

7. Get Regular Refills Lash extensions naturally shed with your natural lash cycle. To keep them looking full and fresh, schedule touch-up appointments every 2-3 weeks.

Final Thoughts: Enhance Your Beauty with Confidence

Eyelash extensions are more than just a beauty treatment—they’re an investment in confidence and convenience. Whether you’re looking for a subtle boost or a bold transformation, well-maintained lash extensions can enhance your eyes and help you feel beautiful every day.

By following the right aftercare routine, you can extend the life of your extensions, save time on daily makeup, and enjoy effortlessly gorgeous lashes.

Are You Ready to Elevate Your Look? If you’re thinking about getting eyelash extensions or need expert advice on lash care, visit Need a Hair Makeover Hair Extensions & Hair Loss Specialist Salon. Let’s bring out the best in your eyes!

Would you try eyelash extensions? Let us know in the comments!

This image shows a guide to eyelash extension curls, volumes, thickness, and lengths. Understanding the different curl types helps customize lashes to suit individual eye shapes and desired effects.Let’s break down the curl types shown:🔠 Eyelash Curl Types & Their Best Uses

1. J Curl (Natural Lift)• Curl Description: Slight, gentle lift. The most natural curl available.• Best For: Clients who want a subtle enhancement, ideal for those with straight or downward-pointing natural lashes.• Eye Shape Suitability: • Hooded eyes• Mature eyes• Straight-lashed clients

2. B Curl (Slightly More Lift)• Curl Description: Slightly more curl than J, still quite natural.• Best For: Clients who want a little more lift but still a soft, everyday look.• Eye Shape Suitability: • Almond eyes• Clients with slightly curled lashes already

3. C Curl (Popular Choice)• Curl Description: Medium curl, creating a bright, open-eye look.• Best For: Most versatile curl; perfect for everyday glam.• Eye Shape Suitability: • Round eyes• Almond eyes• Monolid eyes

4. D Curl (Dramatic Lift)• Curl Description: Strong curl for a doll-eye effect.• Best For: Clients seeking dramatic, wide-eyed glamour. Great for photoshoots and nights out.• Eye Shape Suitability: • Deep-set eyes• Downturned eyes• Monolids

5. CC Curl (Between C & D)• Curl Description: Curlier than C but slightly less than D.• Best For: Lifted look without being too dramatic—ideal balance.• Eye Shape Suitability: • Almond eyes• Hooded eyes• Slightly downturned lashes

6. L Curl (Flat Base + Curl Up)• Curl Description: Straight base with an upward curl—gives a lash lift illusion.• Best For: Clients with monolids or straight/downward lashes. Also helps retention.• Eye Shape Suitability: • Monolids• Hooded eyes• Deep-set eyes

7. L+ Curl (Extra Lift with Flat Base)• Curl Description: Enhanced version of L Curl for even more lift and visibility.• Best For: Great for droopy or hidden lids; gives a super lifted, edgy look.• Eye Shape Suitability: • Droopy or heavy eyelids• Clients with lashes pointing down

👁️ Quick Tip: How to Choose the Right Curl Understanding curl types ensures that your lash set enhances your natural beauty, suits your lifestyle, and delivers the exact vibe you’re going for—whether it’s natural charm or full-on

“Surviving the Banks Storm: How Small Businesses, Especially Women-Led Ventures, Are Battling Financial Pressures Amid Rising Costs and Regulatory Crackdowns”

Starting a business just before the pandemic presented unprecedented challenges, especially for women, particularly Black women, who often face additional barriers in the entrepreneurial landscape. As rising costs squeeze customers’ wallets, small businesses struggle to stay afloat. The last thing these businesses need is added pressure from banks, insurance companies, accountants, and regulatory bodies. These institutions, while focused on combating organised crime and corruption, must also develop strategies that champion genuine SMEs caught in this turmoil, rather than exacerbating their struggles. Where is the support for these resilient businesses fighting to survive? Why can’t the banks walk and chew gum and the same time?


Setting up a limited company in the UK is remarkably quick and easy, often taking just a few minutes online. However, the simplicity of the initial setup can be deceptive, as it doesn’t reveal the full extent of the responsibilities and potential pitfalls that lie ahead for small business owners. Beyond the excitement of having your own company name, there are numerous regulatory obligations that can catch new entrepreneurs off guard. These include regular filings with Companies House, maintaining accurate financial records, and ensuring compliance with tax obligations—whether or not your business is generating income.

Even if your business isn’t earning money, failing to meet these requirements can result in penalties, fines, or even the risk of your company being struck off the register. For instance, filing annual accounts and confirmation statements is mandatory, and missing deadlines can lead to significant fines. Additionally, the intricacies of VAT registration, understanding corporation tax, and dealing with PAYE (if you have employees) add layers of complexity that aren’t immediately obvious when you first set up your company.

Moreover, small business owners must be prepared for potential scrutiny from HMRC, especially as the government tightens regulations to combat financial crime and tax evasion. The reality is that running a limited company involves much more than just pursuing your business idea—it requires navigating a complex web of legal and financial responsibilities. Understanding these obligations from the outset is crucial to avoiding the unexpected consequences that can arise, ensuring your small business thrives rather than gets bogged down in regulatory challenges.

I was very excited when I started my small Specialist Salon business in 2016. The aim was to trade it for 3 years, and then develop a Franchise strategy and expand the services throughout the UK. However the Pandemic put a spanner in the works, not just for my business but many others. I persevered and then came the huge utility hike, my supplier took £10,000 for 6 months supply, there was nothing I could do, it left my account depleted and I had to start trading out of my cashflow. It has been a really challenging time navigating and micro managing the finances in order to meet all the outgoings, leaning in until I could turn the corner.

The next challenge was to get all the accounts up to date, filings etc., most of the costs for accountants have become expensive and eye watering, so I had to look at ways in which I could prepare my own accounts aided by online software which I had to learn and then update in between any spare time I got.

I could see the light at the end of the tunnel, managed to bring my VAT all up to date, Get my company accounts filed and in the process of filing the corporation tax once the reference number has been received via company house.

My next focus was on increasing revenue, I started to micro advertise, enquiries just starting to come in and now my biggest challenge is with my bank Starling.

The recent scrutiny of banks by financial regulatory bodies has led to a reactionary approach where banks are now indiscriminately targeting small businesses that are late with their filings. Instead of developing systems to guide and support genuine UK businesses—many of which may be unaware of their filing obligations—banks have opted for a sweeping purge strategy. (Barclays being the leader) By threatening account closures without proper explanation or support, they have created confusion and panic among small business owners who are often unsure of what is happening and how to resolve these issues.

This approach is particularly problematic because it fails to distinguish between businesses that are struggling due to genuine reasons, such as the pandemic and rising costs, and those that may be involved in nefarious activities. Many small business owners, already stretched thin with day-to-day operations, are not equipped to navigate the complex regulatory landscape without guidance. Instead of receiving the help they need to stay compliant, they are met with threats and closures that could devastate their business.

The banks’ strategy is short-sighted and fails to consider the long-term impact on the UK’s small business ecosystem. By alienating small businesses, many of which have the potential for future growth, banks are undermining the very sector that could contribute significantly to the economy. What’s needed is a more nuanced approach that provides education, support, and a clear path to compliance, rather than punitive measures that risk driving genuine businesses into insolvency or forcing them to shut down altogether.
So I found out from a recent article highlighting Starling Bank’s crackdown on debtors following an investigation by the Financial Conduct Authority (FCA) into its financial crime controls.

While Starling justifies its actions as part of tightening financial discipline, this aggressive stance appears to disproportionately target small businesses (which was there main recruiting strategy when they launch there no physical location online solution), that may not yet be profitable but are long-standing, having survived through the pandemic and rising costs. This short-term approach by Starling Bank risks alienating small businesses that have potential for future growth, especially those that have already demonstrated resilience during challenging times. By indiscriminately pushing out these businesses without offering constructive support or alternatives, Starling Bank seems to be prioritising immediate financial metrics over long-term relationships, potentially causing harm to the broader business ecosystem.

The treatment of these small businesses, many of which have been established for over five years, raises concerns about discrimination and a lack of recourse. The bank’s actions overlook the fact that many of these businesses were severely impacted by the pandemic, which should warrant understanding and support rather than punitive measures. In essence, Starling’s approach along with other banks could be seen as merciless and unsupportive, especially for businesses still navigating the economic aftermath of the pandemic.


This strategy could backfire, damaging Starling’s reputation among small business owners who feel unfairly targeted and abandoned by a bank that once positioned itself as a champion of SMEs and built for us.


Suggested Measures:
Banks must consider the well-being of SME owners, as many rely solely on a single business account for all their financial needs. Temporarily suspending an account can have devastating effects, leaving business owners without access to essential funds for daily operations, payroll, and personal expenses. Such actions can cause extreme stress and financial instability, potentially jeopardising the survival of the business.
Banks should implement more empathetic and supportive approaches, offering guidance and alternatives rather than immediate suspensions, to ensure the financial health and stability of these entrepreneurs.

To address the issue of banks indiscriminately targeting small businesses for account closures due to missed filings, several measures can be implemented:

  1. Enhanced Communication: Banks should proactively communicate with businesses about upcoming filing deadlines and offer reminders well in advance. Clear guidance on what needs to be done can prevent many issues. There is the technology to do this
  2. Support Systems: Establish dedicated support teams or resources that provide step-by-step assistance to small businesses, helping them navigate the complexities of regulatory compliance. They might find that these businesses once they understand and have become use to the governance rules, that less and less support is needed.
  3. Tiered Response: Instead of immediate threats of account closure, banks could implement a tiered response system, starting with warnings and offering assistance to rectify the situation before taking drastic measures. They need to be clear about the problem instead of hiding behind confidentiality rules.
  4. Education and Training: Banks could partner with regulatory bodies to offer workshops or online training sessions for small business owners, ensuring they understand their obligations and how to fulfill them when they have set up a limited company, Enterprise company, not for profit or charity organisations.

    The importance of having qualified banking staff available to address issues related to account compliance cannot be overstated. While customer service representatives play a crucial role in general inquiries, complex regulatory matters require expertise that goes beyond basic customer service training. Qualified banking professionals possess the knowledge and experience necessary to navigate the intricacies of financial regulations, offering tailored advice and solutions to small business owners. Without access to such expertise, customers may receive inadequate or incorrect guidance, exacerbating their problems and potentially leading to severe financial consequences. Ensuring that qualified staff are accessible is vital for maintaining trust and helping businesses remain compliant without undue stress.
  5. Temporary Relief Programs: For businesses in distress, especially those with a long track record, banks could offer temporary relief or grace periods instead of immediate account suspension. Flexible Penalty Structures: Implementing a more flexible penalty structure that considers the size and history of the business can prevent unnecessary closures while still encouraging compliance.
  6. Advocacy and Representation: Banks should advocate for small businesses with regulators, helping to ensure that compliance requirements are reasonable and that businesses have a clear path to meet them.

By adopting these strategies, banks can better support small businesses, ensuring they remain compliant without resorting to punitive measures that could harm their operations. This approach would foster a more supportive environment for small businesses, which are vital to the economy.

Here are some alternative solutions to address the issue of banks targeting small businesses for account closures:

  1. Third-Party Mediation: Introduce independent third-party mediators to assess disputes between banks and small businesses, ensuring that decisions are fair and consider the specific circumstances of each business.
  2. Government Intervention: The government could step in to create standardised guidelines for banks to follow when dealing with non-compliant businesses, preventing arbitrary closures.
  3. Regulatory Sandbox: Establish a regulatory sandbox where small businesses can experiment with compliance strategies without the fear of penalties, allowing them to learn and adapt in a supportive environment.
  4. Tailored Compliance Plans: Banks could work with small businesses to develop individualised compliance plans, setting realistic timelines for achieving full compliance without threatening immediate closure.
  5. Collaborative Platforms: Create collaborative platforms where small businesses can access shared resources, tools, and expert advice, helping them stay compliant and avoid penalties.

These alternative solutions focus on creating a more supportive and cooperative environment, where small businesses are given the tools and guidance they need to succeed, rather than being penalized without adequate support.

In conclusion, the recent actions by banks, particularly the indiscriminate suspension of SME accounts, underscore a critical need for a more nuanced and supportive approach to banking in the small business sector. While banks must adhere to regulatory requirements and combat financial crime, their strategies should not inadvertently harm legitimate small businesses that are crucial to the economy. For many SME owners, their business account is not just a financial tool but a lifeline that supports both their personal and professional lives. The temporary suspension or closure of these accounts can have devastating consequences, exacerbating financial stress and potentially leading to business failure.

Qualified banking professionals, with a deep understanding of both regulatory obligations and the unique challenges faced by small businesses, should be readily accessible to provide guidance and support. This approach would prevent unnecessary disruptions and help SMEs navigate compliance issues effectively. Additionally, banks must recognize the well-being of SME owners, offering them the understanding and flexibility needed to maintain their operations, especially in the face of rising costs and economic challenges.

A shift towards a more empathetic and customer-centric banking model is essential. By doing so, banks can foster long-term relationships with SMEs, supporting their growth and contributing to a more resilient and thriving economy.

From Installation to Maintenance: Mastering the Secrets of Stunning Hair Extensions” by Diane Shawe

Educational Content on Hair Extensions by Diane Shawe:

Hair extensions are a fantastic way to achieve length, volume, and versatility in your hairstyle, but they require proper installation, care and maintenance to ensure optimal results. Here are some key points to consider:

Mistakes:
1. Improper Installation: One of the most common mistakes is having extensions improperly installed, leading to discomfort, damage to natural hair, and a less-than-desirable appearance.
2. Neglecting Maintenance: Failing to follow proper maintenance routines, such as regular brushing, washing with sulfate-free shampoo, and avoiding excessive heat styling, can lead to tangling, matting, and premature shedding of the extensions.
3. Choosing the Wrong Type of Extensions: Selecting extensions that are not suitable for your hair type or lifestyle can result in discomfort, poor blending with natural hair, and difficulty styling.

Fears:
1. Damaging Natural Hair: Many individuals fear that hair extensions will damage their natural hair, either through excessive tension during installation, adhesive damage, or improper removal techniques.
2. Discomfort: Some people worry that hair extensions will be uncomfortable to wear, especially if they are heavy or if the installation method causes scalp irritation.
3. Visible Extensions: Another common fear is that the extensions will be noticeable or look unnatural, leading to self-consciousness and a lack of confidence in one’s appearance.


Desires and Results:
1. Length and Volume Enhancement: The primary desire when getting hair extensions is usually to achieve longer or fuller hair, enhancing overall appearance and confidence.
2. Seamless Blending: Clients want extensions that seamlessly blend with their natural hair, creating a cohesive and natural-looking hairstyle.
3. Effortless Styling: Ultimately, clients want hair extensions that allow for effortless styling, whether it’s curling, straightening, or simply wearing their hair in various styles without worrying about the extensions showing.

Frustrating Symptoms:
1. Tangling: Tangled extensions can be frustrating to deal with, causing discomfort and making it challenging to maintain the desired hairstyle.
2. Shedding: Experiencing shedding or hair loss with extensions can be alarming and frustrating, as it diminishes the volume and fullness of the hair.
3. Discomfort: Discomfort from wearing extensions, such as tightness, itching, or soreness, can detract from the overall enjoyment of having hair extensions and may even deter individuals from wearing them altogether.

By addressing these common concerns and providing education on proper installation, maintenance, and care techniques, individuals can enjoy the benefits of hair extensions while minimising potential drawbacks. It’s essential to consult with a professional stylist who specializes in hair extensions to ensure a positive experience and long-lasting results.

 

Unlock 14 Secrets to Attracting Hair Extensions, Hair and Beauty Clients in 2024 – Engage, Don’t Just advertise! By Diane Shawe

Discover the secrets to attracting new clients for your hair extensions or salon business in 2024! Needahairmakeoverfranchise.co.uk reveals 14 powerful strategies to promote your services and why engaging potential clients is the key to success. Don’t settle for a bland advert – learn how to captivate and convert customers today!

In an era where the cost of living seems to be perpetually on the rise, individuals find themselves scrutinizing every expense. Among the luxuries that often face scrutiny are visits to hair and beauty salons. As disposable incomes shrink and budgetary constraints tighten, consumers are becoming more discerning about where they allocate their hard-earned money.

In this challenging economic landscape, hair and beauty salons must adapt to the shifting tides of consumer behaviour. It’s not just about providing exceptional services anymore; it’s about creating engaging experiences that resonate with clients and make them feel that their beauty regiment is a worthwhile investment.

Moreover, in an effort to alleviate financial concerns, salons need to explore innovative payment solutions, making it easier for clients to indulge in self-care without breaking the bank. Join us as we delve into the evolving dynamics of the beauty industry and explore strategies for salons to thrive in the face of economic uncertainties.

Discover effective strategies to attract new clients by engage potential clients is more effective than traditional advertising. Find out why.

1. Attract New Clients with a Special Offer

In order to prioritise the acquisition of clients while your training is still fresh, it is essential to offer an introductory promotion. This will not only help kickstart your business but also allow you to gain confidence in your new services through practical experience.

2. Organise a Competition or Raffle

As a means to generate interest from potential customers who may not currently have the financial resources available launching a competition or selling a raffle can excite potential entrée to see if they get luck.

Acquiring the contact information of prospective clients can prove to be highly advantageous. Additionally, exploring various avenues to establish a fruitful business relationship with them can yield fruitful results.

3. Show off Awards and Certificates

Seize opportunities to discuss hair extensions by utilising promotional materials. Display your achievement or award certificate, use mirror decals, and employ table talkers. Reposting our content on your Instagram is also a great way to stimulate conversation. It is important to give proper credit and tags when reposting our results or the work of other stylists.

4. Lead by Example

As a hairstylist, you are a source of inspiration for your clients. What better way to demonstrate the impact of extensions than by wearing them yourself? By doing so, you not only inspire your clients to try extensions, but you also gain a first-hand understanding of the specific type you are promoting.

5. Establish a Referral Program

Birds of a feather flock together. Your extension clients likely associate with friends and family who share similar interests. Consider implementing a referral program that rewards clients for recommending your services to their network.

6. Collaborate with Influencers

If you aim to expand your promotion beyond your immediate followers and network, partnering with local influencers can be immensely beneficial in boosting your visibility and brand recognition.

7. Engage in Conversations

Rather than adopting a pushy salesperson approach, focus on being a trusted advisor to your clients. If you genuinely believe that extensions would benefit a client, don’t hesitate to initiate a conversation about it. Both you and your clients will appreciate the open dialogue.

8. Promote Your New Service

Make sure to effectively showcase your new extension services on all the platforms where potential clients might be looking. This includes updating your social media bios and descriptions, incorporating relevant hashtags, optimising your website, and including the services on your price lists.

9. Offer Discounts, Vouchers, Gift cards and ways to pay

Everyone cannot resist a deal so make it easy for them to take you up on a deal in a variety of ways.

Use discount sites such as wowcher, groupon or shoppersdiscount.club to promote your services. These online websites have a long reach and are good for customer acquisition.

Offer staged payments so you could use sites such as Clearway, Klarna, Afterpay, or Balance. Some platforms are usually free to retailers or some request a monthly subscription. Some offer interest free or cashback to your potential customers.

The best way to combat and remove price barriers, turning browsers into buyers, increasing average order values and expanding your customer base.

Gift cards or vouchers can also attract third party customers to buy as present 🎁 So you could make it easy for parents, grand parents, spouses, friends or work colleagues to contribute towards a gift.

Given the visual nature of our industry, stunning photographs are a powerful selling tool. When scheduling appointments for extension clients, make sure to allocate time for photography. Remember that natural, indirect lighting produces the best results, and before and after pictures have a strong impact. We recommend using the app SplitPic or instagram features to showcase your transformations. Additionally, choose a background that is not distracting to ensure optimal visuals.

You could also send the client a complimentary photo on WhatsApp so they can update their Facebook or instagram image.

When posting your own before and afters online make sure you add your logo and contact number.

11. Host exciting events

Organise hair extension workshops, styling masterclasses, or even virtual consultations. Show off your skills and create a buzz in your community!

12. Collect client testimonials

Positive reviews and testimonials are worth their weight in gold. Ask satisfied clients to share their experiences to build trust and credibility. Don’t be afraid to get your mobile phone out and ask for a video testimonial! You client might surprise you!

12. Partner with local businesses

Collaborate with bridal boutiques, photographers, or event planners to become their go-to hair extension expert. Networking can lead to new clients!

13. Show your personality

Let your passion and personality shine through your brand. People connect with authenticity, so let them see the real you! Do a live video on tips and advice. Post it to reels, shorts and tictok

14. Stay up-to-date with trends

Hair extension styles and techniques evolve constantly. Keep learning and experimenting to offer the latest and greatest to your clients. Remember, promoting your hair extension business is all about building relationships and showcasing your unique expertise. By following these tips, you’ll attract new clients like never before!

In conclusion, the rising cost of living has placed financial strains on individuals, impacting discretionary spending, including visits to hair and beauty salons. As salon owners navigate this economic landscape, it becomes crucial to adapt and find innovative ways to attract clients.

Creating engaging experiences and establishing a welcoming environment are pivotal in retaining customer loyalty.

Additionally, simplifying payment processes can remove barriers that may deter potential clients. It is not just about the quality of service but also about the overall experience.

Salons that invest in client engagement strategies and convenient payment methods are better positioned to thrive in challenging economic times. Let us join hands in reshaping the beauty industry, making it more accessible and enjoyable for everyone. Visit your local salon today and experience a blend of beauty, comfort, and convenience.

Let’s make 2024 your best year yet! 💫✨

Checkout our Franchise Discovery days around the UK https://www.needahairmakeoverfranchse.co.uk

#HairExtensions #SalonLife #NewClients #BeautyIndustry

Join our franchise discover days at need a hair makeover

 

 

 

 

 

 

 

 

 

 

 

 

 

How by Taking Control of Your Headline you could double your business revenue every month by Diane Shawe

If you want more leads for your business do this

Recent survey showed that 90% of ecommerce websites generally looked the same. And played little to no role in a customer’s decision to chose who they will purchase from. This means that thousands of pounds spent per month on traditional advertising has little to no contribution on over all profits.

But despite these setbacks, some businesses are earning more profits than ever while spending less time and resources then their competitors. No matter where your business is located, and no matter what condition its in, you can attract high paying customers in droves using little to known but effective techniques I’ll introduce just a couple of them to you now.

Did you know that many of your customers are willing to pay you more and buy more of your products if you simply presented it in the right way to them. You can also acquire more customers by simply marketing smarter and more efficiently as well.

One way to immediately increase your front end sales is to improve your sales letter offering.

Stop using several phones to manage your online business

Take control of your headline

You donʼt need to test and tweak a million different things until you start to doubt your own offerings, in order to bump up your conversions the first thing you want to do is just test and tweak the headline. Leave everything the same …just start changing the headline and see what happens.

You test your headline first or in some cases your email subject heading and you do that simply by just making a more powerful, more compelling headline that in my opinion should solve a problem for the reader. Once you have control over your headline then you can start testing the body of your content.

Use A.I technology by introducing conversational marketing

Start engaging with your social media followers especially if you have thousand of followers across your social media platforms?

Did you you can have a conversation, pass on details, resolve problems, show videos, get visitors to schedule appointment themselves, buy from your store, register on your courses, competition or events and much much more without you lifting a finger. A.I online virtual assistant can help you to:-

➢ Qualify your website visitors and direct them to what they want
➢ Increase your website or social media conversions
➢ Build a bigger email subscriber list
➢ Collect valuable feedback data to improve visitor experience
➢ Give them quick answer to questions
➢ Present a more streamlined buying experience
➢ Resolve complaint or problem in real time
➢ To get a more detailed answer to a query
➢ Link to calenders, videos, courses seamlessley
➢ Reduce your online admin time by 50%

Test your offering

The Key To It All. By testing your offer I mean you might want to, say, instead of selling an eBook for £12.99 – you might want to offer a physical version of your package for £27.00 + shipping and handling. You could offer three easy payments of £9.00 by a paypal subscription to a persons credit card. See?

Thatʼs actually £14.00 in total …over double the price …using a risk reversal offer that seems cheaper at first glance.
In fact, that offer would probably convert better. So it’s important to tweak your offer a lot. In the words of Dan Kennedy, “ITʼS THE OFFER, STUPID.” Iʼll give you another one.

Trial offers are another fantastic way to persuade potential customers to register, use your services and you can then up sell them afterwards (no spamming)

Testing your offer structure.

Instead of offering a trial, you could ask for a fair sum upfront £99.99 …and then gave them the big box of stuff as a bonus. They get the same thing but you simply structured the offer differently. Just imagine if you got 100 people to take your service there and then online, fees right up front. No trial, no launch, no affiliates you could see just how profitable and structured your offering truly is.

Step by step how to get a chatbot to help your business

The number 1 complaint about launching and running a online #business or posting links is generating enough enquiries to make a #sale! and capturing contact details to respond

If you want more qualified leads test this online tool for free! https://get-chatbot-demo.speedyappointments.com

Visit http://www.virtualspeedyservices.biz for range of services.

Why do franchises have such high success rates?

Why now is the right time to start a Hair extensions business franchiseThere are many different statistics that suggest why franchises are such a popular option in the UK for aspiring entrepreneurs and have higher success rates than running your own independent business. In fact, according to What-Franchise 80% of new franchise businesses are still running after their first five years. However, with so many to choose from, how do you know which one will be right for you? You can learn more about why franchises have much higher success rates below and also where you can find the best franchises for sale in the UK.

Why are franchises more successful than other business opportunities?

Buying a franchise is one of the safest ways to run a business. There are many reasons why franchises are more successful than other business opportunities, such as buying a company for sale or starting up your own business from scratch, but today in this article, we will list the five main reasons franchises tend to have such high success rates in the UK.

  • Franchises are supported by a proven system.

When you buy a franchise, you’re buying into someone else’s proven system. Franchises are tried and true, which means they already know what works and what doesn’t—so that can save you a lot of time and money. For example, when buying a franchise, don’t try to reinvent any wheels; accept what is working for them and change only things that won’t disrupt their growth. It might seem obvious, but many entrepreneurs try to do things their own way—which means it can take twice as long to get going, or the chance of failure can dramatically increase when you buy a franchise. You don’t have to worry about this since all you need to do is successfully replicate the proven system to get customers through your door as early as possible.

 

  • Some franchises offer pre-built marketing tools.

Franchises give you access to brand-name products that may already be market-tested. In some cases, like Subway or McDonald’s, these brands are easy to recognize and well known by consumers. You’ll also have access to a company-branded marketing kit that can get you started with your advertising efforts immediately. To help ensure franchise success, many franchisors take a hands-on approach with new owners and offer lots of training and support during the first year of business. This is in addition to any experience you may gain while working at a franchise location part-time before purchasing it full-time.

  • Franchises are usually cheaper to start than independent businesses.

Starting a new business costs a lot of money, and most small businesses operate on thin margins. Franchises can offer their start-up packages at relatively low prices because they already have equipment and employees. This doesn’t mean that franchising is cheap; however, it can help you save money when compared to starting your own operation from scratch. The average franchise for sale in the UK usually costs around £10,000 to £55,000. However, every franchise is different, and you need to remember not all franchises are created equal each one is different. For example, some franchises might be very expensive depending on their brand recognition and location, but there are some low-cost franchise investment opportunities that usually cost £1,000 to £10,000. The bottom line is every franchise is different. This is why it’s crucial to do research before investing.

  • Franchises save time and money upfront.

You’re not on your own when you buy a franchise. The company that owns it will help you get started, offering training, business planning, and marketing support. All of those things cost money—and require time—but when you buy a franchise, you don’t need to worry about spending either. That gives you more time and money to focus on building your business into something profitable. In many cases, a franchise can also help new owners land their first customers since they already have brand recognition in their community or market segment.

 

  • It’s easier to get access to funding with a franchise.

You’ll be able to get access to funding easier with a franchise, mainly because there are support networks behind your franchisor. Also, banks are more likely to provide loans to someone who has invested in a proven system rather than starting their own business from scratch. Many franchises will provide you with advice on applying for financing and give you tips on what types of businesses work best with their brands. And if things don’t go as planned, many will offer help in finding investors or other capital sources should you need it down the road. In short, franchise owners are somewhat protected from market fluctuations and competition—and can focus more on doing what they do best: making money for themselves and their franchise brand.

Need a a Hair Makeover joins the franchise association

 

TRY THESE TOP 10 DISRUPTIVE SME BUSINESS GROWTH STRATEGIES FOR 2022

Every New Year I have always checked for the top business growth tips and trends.

This year I have decided to present my own because we the business community are still living in unprecedented times of uncertainty, fear, transformation, deception, confusion, and outright disruption of the old ways of doing business.

I am Diane Shawe founder of Virtual Speedy Services Ltd (which I gave birth to during the first lockdown) and author of ‘Answer 77 Questions about your business to avoid business failure’ shares her top small business growth strategies for the year ahead.

2021 has been a year of rapid transformation across all industries as the business community has dealt with shifting customer buying activities and economic challenges, as well as mitigating hot-button issues such as the pandemic and people’s changing conception of work life balance. In a year filled with change, there are some trends which are going to be firmly fixed into 2022 that you and your business should seriously build into your growth plans.

To lead your business in the right direction as we head into 2022, here are my humble 10 small business growth strategies.[

1. Prioritise your business culture

Throughout the pandemic, businesses have been dealing with “The Great Resignation” as workers are quitting their jobs at record-high rates. One of the reasons for this is that people are changing their definitions of what they consider a healthy work-life balance and what they want in a company culture.

“The pandemic has shifted the way people incorporate work into their life, whether it’s moving to another county for cheaper housing or not going into the office every day and getting the opportunity to do remote or hybrid work,” Diane states.

Diane goes on further to state that “Not all solutions are made equal, and culture is now a part of that. “A big factor for employees, in addition to salary and benefits, is culture, so have a culture strategy in place.”

2. Consider hiring more freelance workers

The number of gig workers, freelancers and contractors has grown exponentially over the last few years and they make up a large portion of workers within the current market.

“Small business owners will now be able to bring in more specialised freelance workers to carry out tasks without having to deal with the hiring and training costs that are often associated with recruiting a full-time employee,” said Diane. “With the importance of being agile in today’s economic environment … as well as the rise of remote work, … skilled outsource

Peopleperhour.com and fiverr.com are great places to start.

3. Work with micro-influencers

While small businesses may be competing against larger businesses to work with online influencers, collaborating with micro-influencers is an option to consider.

“As influencer marketing is becoming more popular than ever… micro-influencers are going to be the best option for small businesses because they don’t cost as much and they are more open to collaborating with small businesses too,” explained Diane. “With a couple of these small influencers helping [your business] reach specific audiences, growth will not be an impossible feat in 2022.”

4. Leverage the way you supply your products and services.

Distributors and businesses across the country dealt with supply chain issues with the continuation of the COVID-19 pandemic and its subsequent economic disruptions. In 2022, businesses must be aware of scarcities within the supply chain and get ahead of manufacturing and transportation challenges by working collaboratively with their suppliers.

Checkout companies like Amazon who can provide a fulfillment service for your orders. Consider moving to a drop shipping manufacturer or warehouse so as to reduce your cash investment in slow moving stock.

5. Educate client and  partners your new paradigms

It’s important to inform your clients and partners about changes you’re making to better benefit your business across a shifting economic landscape. If the changes don’t land, it may be time to consider other options,

Many businesses are painfully aware how much the talent pool has changed. Working with potential employees, client partners to educate them on the new management styles needed, increased compensation packages and other aspects of recruitment and retention is very important.

6. Prepare for potential contracting opportunities

Almost 80 new businesses were created every hour across the UK in the first half of 2021, according to research by iwoca – one of Europe’s largest small business lenders.

Analysis of Companies House data reveals that 340,534 businesses were registered in the UK between January and June 2021, an increase of 32% from 257,243 over the same time period in 2019.

London dominates list of areas to start a business

iwoca’s Small Business HotSpots UK 2021 reveals that Camden saw the largest number of businesses registered out of all UK local authorities, with 19,755 new companies – a rate of more than four and a half new firms every hour.

The second largest number of new businesses were registered in Hackney (13,646) followed by 10,151 in Westminster. London’s local authorities make up half of the top 10, which also includes Birmingham in 5th with 7,442 new firms and Kent placing 7th with 6,504 businesses.

London saw over one third of the new registrations with 120,338, followed by the South East (37,573) and North West (33,640). The capital city also witnessed the largest increase in new business registration compared to 2019 of 59%, with the West Midlands registering a 49% rise followed by the North East (28%).

Christoph Rieche, iwoca CEO and co-founder, said: “It is fantastic to see the creation of so many businesses during the first half of this year, they are testament to the entrepreneurial spirit which characterises our vibrant economy.

“Many of these businesses will be unnecessarily constrained by cashflow. At iwoca we turn cashflow into a superpower enabling them to grow faster and worry less. We look forward to working with many of them.”-

Why is such a growth happening?

A survey I read stated that 39% of people in current jobs are going to quit within the next 12 months, which is not great for an employer, but suggests a start of a business revolution is happening.

What advice would I give to somebody looking to start a business?

There is never a good time to do it and you just must go for it.  It’s all encompassing and it’s a phenomenon. I just decided to go for it in 2000 and have never looked back. However you can be clever about it though – can you cut down your hours in your current role or could you work part-time initially? Explore your options wisely.

7. Get creative on sales and marketing opportunities

The digital marketing landscape has become increasingly challenging due to congestion and evolving regulations, said Diane Shawe of Virtual Speedy Services Ltd

“This is forcing many traditionally digital companies to explore other sales channels and marketing strategies,” she said.

To mitigate these challenges, Shawe said her company is getting creative by helping other companies engage with A.I. Conversational Marketing Technologies with its engaging methods.

8. Widen your business’s online footprint

Small businesses must adapt and be “practical” when it comes to sales, as consumers continue to favor online and mobile shopping.

“Businesses need to widen their online footprint to gain a significant proportion of customers from the current market,” said Diane. “A simple way to sell products is to have a sellers account on your popular social media or estore platforms.  To sell services, … list [your company] on freelance and contract websites.” Also create a blog and YouTube website for reviewing products, testimonials, advice and tips. Become the expert in your field. Entry competitions, exhibitions, network meetings.

9. Learn video SEO strategies to rank higher on search engines

Video marketing has become an integral part of a successful marketing strategy with the rise of live videos on platforms like TikTok and Instagram. It’s estimated that by 2022, videos will account for 82% of all consumer traffic. That’s why video SEO should be a top priority for businesses in 2022.

“Small businesses that incorporate short-form videos into their website posts will see more organic traffic coming from search engines,” explained Gilmour. “As TikTok continues to grow, search engine algorithms will shift to articles and posts that include short-form videos. Short-form videos from TikTok and YouTube may even become the main point of ‘how to’ searches.”

10. Utilise partnership marketing to reach a broader audience

Partnership marketing is a strategic collaboration that gives you and your partner company a chance to reach a wider audience together, explained Diane Shawe, founder of Virtual Speedy Services Ltd.

“Collaboration with another company can aid in the development of better marketing initiatives that benefit both parties, If your target clients are similar, you may pool your resources to better your marketing techniques, build your brands and expand your audience reach.”

Start to use smart customer acquisition techniques such as collaborating with discount giants such as wowcher, groupon or discount voucher websites to help get your business name, brand or services directly into potential customers mobile.

“Another example, if a consumer purchases a product from you, you can provide a discount coupon that they can use to purchase discounted products from your business partner,” said Diane. “Co-branding of a product or project can also boost both companies’ marketing power.”

get help with your business startup

Virtual Speedy Services Ltd is set up to provide a suite of services for Small and Medium size businesses to help them efficiently and quickly Setup or expand their business. Our core service is A.I technology by designing conversational marketing chatbots to generate quality business leads or engage online visitors in real time.   We populate and generate impressive business plan and 5 years projections for focus, raising finance along with smart eCommerce website, streamlined social media tools and an effective google verified website. We think of ourselves as your Virtual Personal Assistance who will help streamline your business development and growth without all the drama.

Let’s have a chat https://try-chatbots.virtualspeedyservices.uk

Developing a Positive Mindset

Seven Integrative Mobile Friendly Business Accounting Software/Apps by Diane Shawe

8 Advantages Of Accounting Software Over Spreadsheets

Simplified Book keeping for Businesses
  • It saves time. …
  • It instantly generates key financial reports. …
  • It syncs all your financial data. …
  • It promotes data accuracy. …
  • It produces professional-looking financial statements. …
  • It simplifies payroll. …
  • It gives detailed insights. …
  • It streamlines tax filing.

FreeAgent’s online accounting software helps small businesses, freelancers, contractors and sole traders take control of their business finances.

Excellent ★ ★ ★ ★ ☆   1,622 reviews

FreeAgent online accounting software brings everything together, from invoice and expense management to VAT, payroll and self assessment tax return filing, so you can wave goodbye to fiddly templates and spreadsheets.

Start your free trial Visit Website

  • Cancel anytimeExport all of your data if you decide to cancel
  • Help always on handAny questions you have answered quickly
  • Making Tax Digital readyFreeAgent is fully compatible with the new Making Tax Digital (MTD) for VAT rules

FreshBooks – Affordable Accounting for Small UK Businesses

★ ★ ★ ★ ☆ (613)

Recurring billing, client retainers, and real-time reports into your small business’s health and accounts? FreshBooks not only does it all, but comes in a range of affordable pricing tiers to cater to growing small businesses.
Starting at £4.40

  • 60% off for 6 months
  • Automatic billing
  • Chat with clients

Visit website

Ember – An Accounting Solution To Scale With Your Startup

★ ★ ★ ★ ★ (651)

Automated filing, tax optimisations, easy invoicing, and more, Ember powers your SME’s potential, with chartered accountants on hand to help you manage your finances with ease. Run your business – we’ll take care of the rest.
£39.00 monthly

  • Accountant Included!
  • 5 stars on Trustpilot
  • Automate your expenses

Visit website

quickbooks

QuickBooks – Accounting for Small Businesses

★ ★ ★ ★ ★ (2509)

QuickBooks smart, simple, HMRC-recognised software helps you focus on running your business. Manage taxes, cash flow, invoicing and payroll, all in one place. There’s no contract and award-winning UK-based support is free.
Starting at £6.00

  • 50% off for 4 months
  • HMRC-recognised
  • Award-winning support

Visit website

ClearBooks

★ ★ ★ ★ ☆ (219)

Excellent Trustpilot reviews! Clearbooks gives you Invoicing, Purchasing & Financial Tracking. You’ll get a cross-section of your company’s accounts. Search, sort, and filter your supplier and purchase data, and share it easily!
Starting at £9.60

  • 5 stars on TrustPilot
  • Great value for money
  • 50% off for 3 months

visit website

Sage

Sage’s industry-leading software caters to a customer base of over six million. But go back to 1981, and Sage had just begun life in a basement, focusing solely on – you guessed accounting software.
£12.00 monthly

  • Inventory management
  • 24/7 phone support
  • Easy reconciliation

Visit website

www.virtualpersonalassistance.com

50 Online Local Business Directories to list your Franchise or Business

Even Google Promotes itself!

Promoting a local business opportunity isn’t easy these days.

Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local or national search results.

Luckily, there’s an easy way to improve your local SEO. All you have to do is list your business in online business directories such as Yellow Pages, Manta, and more. This is called building citations, and it’s a critical piece of a local marketing strategy.

What is a business directory?

A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories.

Why you need to get listed in multiple relevant  business directory?

Today, Google is inserting itself between consumer and local business websites much more often. For proof, you need to look no further than Google My Business, Accelerated Mobile Pages (AMP), featured snippets, and most importantly, local packs.

By building citations, you can make sure that you appear in these local packs when people look for businesses like yours in their area. Business directories may seem like a thing of the past, but they’re a great way to grow your presence online.

You can improve visibility by listing your local business’ NAP (Name, Address, Phone Number) on directories, online business listing sites, and citation sites. Aside from improving your local SEO, these can also improve your rankings on search engines because the listings usually link back to your site.

Make sure your company listing has the following information once you add it to a directory:

• Consistent NAP. If you add or update your business on multiple business listing sites, make sure you’re providing the same company information across each directory.

• A link to your website. Backlinks — also known as inbound links — are crucial to your company website’s Domain Rating. Consider adding a tracking link at the end of this URL as well, so you can see how much traffic your website specifically gets from the business directories that are linking to it.

• A company description. Make sure you have a detailed description of your business that reflects your organization’s mission, culture, and values.

• Multimedia. Give company searchers a visual taste of your business with a picture or video of your office, your employees, or your daily business operations.

There are plenty of location-specific and industry-specific business listing sites where you can submit your data. To start promoting your local business, however, you should start with the big sites and work your way toward the more niche directories.

First, let’s go over the top free business directories.

Make it Happen

Free Business Listings

• Facebook

• Apple Maps

• Google My Business

• LinkedIn Company Directory

• Bing

• Yelp

• MapQuest

• HubSpot

• Super Pages

• YellowBook.com

• Thumbtack

Online Directories for Local Businesses

• Facebook Pages (Domain Rating = 100)

• Instagram for Business (Domain Rating = 99)

• Google My Business (Domain Rating = 98)

• LinkedIn Company Directory (Domain Rating = 98)

• Apple Maps (Domain Rating = 97)

• Yelp (Domain Rating = 94)

• Bing (Domain Rating = 93)

• HubSpot’s Solutions Directory (Domain Rating = 93)

• Better Business Bureau (Domain Rating = 93)

• MapQuest (Domain Rating = 92)

• Foursquare (Domain Rating = 91)

• Yahoo! Local (Domain Rating = 91)

• Thumbtack (Domain Rating = 90)

• Yellow Pages (Domain Rating = 90)

• Angi, FKA Angie’s List ( Domain Rating = 91)

• Nextdoor (Domain Rating = 87)

• Manta (Domain Rating = 87)

• Merchant Circle (Domain Rating = 85)

• YellowBook.com (Domain Rating = 82)

• Dun & Bradstreet Business Directory (Domain Rating = 80)

• Local.com (Domain Rating = 79)

• Hotfrog (Domain Rating = 79)

• ChamberofCommerce.com (Domain Rating = 79)

• 2FindLocal (Domain Rating = 46)

• EZlocal (Domain Rating = 78)

• Brownbook.net (Domain Rating = 77)

About NAHM

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