The Midlands Beauty Industry Awards are back for a memorable celebration of the best professionals and businesses that operate in the region’s beauty sector.
Need a Hair Makeover Hair Extensions and Hairloss Specialist Salons (listed as Hairloss Specialists) has reached the finalist.
Diane Shawe is very excited especially as they reached the finalists in 3 categoes for the Salon Awards 2019!
There is more to adding hair!
The elegant ceremony will take place at The Holiday Inn in Birmingham City Centre, on Sunday October 20.The crème de la crème of the beauty industry will gather together to celebrate meritorious individuals and establishments that work hard to ensure their customers receive excellent services and treatments.
The awards seek to remark the growth of the beauty sector and recognise the achievements of the individuals working within it, from dentists and doctors to hair and beauty businesses, academies, teams and clinics.
Prestigious accolades will be presented to those who improve our confidence by making us look beautiful, deliver exceptional customer service and work within businesses and practices, where excellence is a standard.
The black-tie event promises to be as glitzy and glam as the individuals and establishments it is celebrating, with a diverse range of awards up for grabs, in categories including; 5 Star Beauty Salon , Aesthetic Clinic of the Year, Cosmetic Clinic of the Year, Dental Practice of the Year and many more.
A Spokesperson for The Midlands Beauty Industry Awards 2019, said:” The awards will shine the spotlight on the talented professionals that have shown great passion, commitment and innovation for the beauty industry, who often don’t get the recognition they deserve.
“The ceremony will provide a great platform to the beauty experts to showcase their brilliant work and reach potential clients as for many the shortlisted contenders work as a guide; helping them to decide who they’ll trust to take care of their needs.
“With fierce competition this year, we would like to wish all finalists the best of luck and we can’t wait to welcome our guests and deliver another enjoyable event.”
The finalists of The Midlands Beauty Industry Awards 2019 Checkout finalistshttps://creativeoceanicblog.wordpress.com/2019/09/04/the-2nd-midlands-beauty-industry-awards-2019-celebrate-excellence-in-the-beauty-sector/#more-979
Sometimes you find things are going great and then the big slump takes a hold. How can you evaluate what you have done right and where you are going wrong?
Doing a SWOT analysis will give you a true picture of how your hair extension business could or should be running. It is essential to work out why some things are working in your business and why some are
SWOT stands for ‘strengths, weaknesses, opportunities and threats’. It is a well-known term in business and marketing. Performing a SWOT analysis is a very important part of running the business. It must be taken seriously
It is your own audit of your business no matter the size of it and should be done on a regular basis, at least annually. It’s not very complicated but could help keep you ahead of your competitors.
You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.
The results of your SWOT analysis will be the basis for your marketing plans and decisions.
Join up with other businesses to help each other build a bigger clientele.
Form an alliance with another business that has the same type of clientele as yours, for instance a business which involves beauty, nails, tanning, or fashion.
You can take this alliance as far as you like. You could set up shop together, or just refer clients to each other. You could do some advertising together and share the cost. Another idea is to hand out gift vouchers for each other. Each gift voucher could be for a free service.
It’s best if you both cater to clients who are at the same end of the market.
There’s not much point in marketing to people who simply can’t afford to come to your hair extension studio or pay for your services. 2. Choosing a Business
Choose a business where the people have the same business ethics as yours and a good database of clients.
3) Network
Throw the occasional cocktail party and invite the surrounding business owners, managers and employees of your choice. If you can build relationships with these people you may gain them as clients. Remember most men have girlfriends or wives and most women have other lady friends also.
They might also refer some of their customers and friends to you. Do this especially with the staff of beauty and fashion shops in your area. They are ideal people to get referrals from. 4) Get Quality Training
There are over 36 different hair extension techniques in the market place. If you really want to plan to be a success in this market, then you have to choose to become totally proficient in several techniques. There are many types of clients out there with varying hair problems, plan to be of service to you target market. Restricting yourself is restricting your potential income.
5) Be Classy (even if your working from home)
It’s best to set your hair extension studio up so that the right impact is made right from the moment the clients make an entrance or you make an entrance. Remember that the more professional the hair extension studio looks, the more you will be able to charge, as you will attract a more up market clientele. I always advise that the overall look must not out way the warmth and welcome of the studio. Clients like to feel relaxed with the staff and environment, not as if they are on show. 6) Flowers at reception or at your home always add a touch of class.
So does a smiling face, which helps to make each client’s, visit a welcoming visit right from the start. You can make the waiting area more impressive by including a great retail area, some hair extension brochures, and a book containing before and after photos. Provide some new, interesting magazines and hair books. Toss the old or torn ones out. 7) Always protect the clients clothing.
There should be a cupboard or rack for coats, or like some hair dressers have, a small dressing room for clients, who are given a gown to wear. This is a great idea as it removes the problem of high collars being in the way and clothes being ruined.
8) Get rid of shabby items.
Make sure there is a place for everything and enough storage space, so that the hair extension studio can be kept tidy. Get rid of the old wraps, used or shabby towels, and worn brushes. Never have dirty combs or tongs lying around. All of these things make a bad impression on clients. 9) No Carrier bags or damaged cases.
If you are mobile don’t turn up with carrier bags or a damaged beauty case. Make sure you are presentable and that your hair looks emaculate. 10) Don’t be afraid to change with the times.
If your hair extension studio starts to look outdated give it a facelift. Invest in the latest equipment. Make sure that the chairs not only look good, but also feel comfortable. If you are mobile make sure your equipment is up to date in line with your techniques.
The most valuable ebook for your hair extension business Click to order
Call us on 0121 318 2880 to discuss our courses we train in over 14 different techniques or if you would like to book an appointment to have your hair extensions done
Looking and feeling one’s best is important to many in the UK, which makes the Hair, Health & Beauty industry essentially recession-proof, as people are continually willing to spend on the prducts and services that make them feel better.
Make-up, hair care services and products, along with beauty treatments have steadily still been purchased.
A 2016 report put health and beauty purchases at 6.1% of all retail sales in the UK.
In a recent report, one-fourth of people aged 19-64 and a third of those over 65 said they had taken one or more dietary supplements during the surveyed period.
That is millions of people in the UK taking supplements on a weekly or daily basis. Health supplements are used to prevent vitamin deficiencies, boost the immune system, build muscle, and maintain overall wellness.
Why are we seeing these trends spoke? Because people are living longer so more emphasis is put into continuing looking and feeling good.
The global hair wigs and extension market is estimated to reach revenues of more than$10 billionby 2023, growing at a CAGR of approximately 9% during 2017-2023.
The growing demand for high-end human-hair extensions and ultra-high-quality synthetic wigs across the European region will create new opportunities for leading manufacturers in the global market. The increase in per capita income and spending power among consumers will boost the revenues in the market.
The global hair wigs and extension market is driven by the rising interest for hair care products among men. The rapid urbanization and rising expendable livelihoods in rising economies such asIndiaandChinawill boost sales in the global market. The market research report provides in-depth market analysis and segmental analysis of the global hair wigs and extension market by type, material, and geography.
The report considers the present scenario of global hair wigs and extension market and its market dynamics for the period 2018-2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the global hair wigs and extension market.
Changing trends, diverse client base and increasing competitors are all hallmarks of change. How easily do you adapt to change and when was the last time you looked at your salons Strengths, Weaknesses, Opportunities and Threaths.
One of the hardest things you will ever have to approach is getting an overview of how people perceive you after running your business for over a year. It is often said that sometimes the business owner can be the biggest obstacle to their business developing and growth. It’s worth getting an honest appraisal about yourself from a staff or clients. I don’t recommend family or friends as we often behave differently with strangers.
You might not like what you hear and you should make it easy for them to tell you. But Just like you would want an honest reference about a person before you employ them, you should seek an honest appraisal of how you are perceived by others.
This may help you make some adjustments before you embark on new business development and growth and help you get the best out of yourself at the earliest stages.
Swot analysis pointers
Your SWOT analysis should be made up of a separate SWOT for each component of the business. You must really examine each segment, probing every detail.
Determine the strengths, weaknesses, opportunities and threats for:
• hair, beauty and hair extensions business sector in your region
• the services you provide
• staffing issues
• clients
• competition
• market
• current marketing strategy
The following are a few examples of areas to look at:
Hair, beauty and hair extension sector in your region
• direction headed
• management
•Hair, Beauty and hair extension ethics
• customer service
• goals
• sales targets
• profit margins
• resources
services you provide
• cost to produce each service
• quality of services
• range of services
• demand for services
• pricing
staffing issues
• demand
• staff training
• potential
• communication
• cost to employ
• rapport with clients
• expertise
• attitude
• your management style
• what are your business values
clients
• most profitable target market
• customer profile
• quality of existing clientele
• quantity of clients
• needs and wants
• buying motivations
• how potential customers could perceive you
competition
• number of competitors
• their strengths, weaknesses
• your strengths, weaknesses
• their target markets
market
• the larger economy and how your business fits in
• market trends
• legislation changes
• position in the economic cycle
current marketing strategy
• position of hair, beauty and hair extension products and services in the market
• market perception of hair extensions and hair enhancement products and services
• advertising methods and relationship to social media
• advertising cost
• sales strategies
• sales promotions
• retail display
• market perception of retail
Performing and updating your SWOT analysis will give you a true picture of how your Hair, Beauty & Hair Extensions business could or should be running. It is essential to work out why some things are working in your business and why some aren’t.
You may discover problems that you had no idea even existed. These can be addressed before they get out of hand. It will also highlight many assets, which could be utilised better, even opportunities, which could be taken advantage of.
Discover the staffs’ perceptions of the business. Don’t be afraid or get upset to hear their criticisms, use them wisely. Some of your staff could have ideas that if used, would make huge differences to the hair extension studio. Quite often it is the smallest changes that make the biggest impact
The results of your SWOT analysis will be the basis for your marketing plans and decisions.
New IS MAKING A STATEMENT OR CREATING A SIGNATURE MORE IMPORTANT? We want to Help You Start attracting high net work clients every month…
Leaving your SIGNATURE as a professional is important if you want to leave a legacy and or be the trendsetter knowing who to work with and how to network is vital and important to your business growth and success.
Search for our bootcamps and we will let you into 10 secrets. Click here to book your at one of our events. https://www.signature-masterclasses.com
Learn the art of collaborations and branding. Hear from global Trend setters and designer about the correlation between the fashion world, hair and makeup.
Network and meet your future industry colleagues
HAIR EXTENSIONS THE WAY FORWARD
LEARN HOW TO CONSISTENTLY ATTRACT THE RIGHT TYPE OF CLIENTS AND TURN THEM INTO YOUR NET WORTH BUSINESS IN HAIR EXTENSIONS
It is estimated that the UK and European market for Hair Extensions, Makeup and cosmetics is worth a staggering 400 billion per annum of which the majority expenditure comes from around 20% of the population. WHY because 80% of the female population around the world do not wear makeup or Hair Extensions.
The growing Hair extension and Makeup industry has paved the way to one of the greatest opportunity for Experts in that field to expand their businesses. Evidence is everywhere that marketers of this segment are dominating retail sales and targeting women with hair and skin problems,
Just check out these stats below:
7 BILLION PEOPLE IN THE WORLD
60 MILLION IN UK
£400 BILLION SPENT WORLD WIDE ON COSMETIC
80% OF THE FEMALE POPULATION DO NOT WEAR MAKEUP
THE COSMETIC INDUSTRY IN UK WORK APPROX 17 BILLION
AVERAGE WOMEN SPENDS 200 PER YEAR ON MAKEUP
AVERAGE WOMEN SPEND 600 PER YEAR ON HAIR EXTENSIONS
AVERAGE MAKEUP PRODUCT IS MANUFACTURED TO LAST ONE YEAR
AVERAGE HAIR EXTENSIONS PRODUCT LAST APPROX 4 MONTHS
WOMEN TEND TO KEEP THEIR MAKEUP PRODUCT ON AVERAGE 3 YEARS
WOMEN TEND TO CHANGE THEIR HAIR EXTENSION EVERY 4 MONTHS
70% WOMEN DO NOT KNOW HOW TO LOOK AFTER THEIR SKIN
80% WOMEN DO NOT KNOW WHICH HAIR EXTENSION TECHNIQUE IS BEST FOR THEIR HAIR
GIRLS FROM THE AGE OF 7 ASPIRE TO WEAR MAKEUP
WOMEN FROM THE AGE OF 30 NEED HAIR ENHANCEMENT
90% OF MAKEUP ARTIST ATE NOT COMFORTABLE DOING MAKEUP THAT IS NOT THEIR OWN SKIN COLOUR
90% OF PROFESSIONAL HAIRDRESSERS DO NOT KNOW HOW TO APPLY MORE THAN 3 HAIR EXTENSION TECHNIQUES
WHAT DO YOU PICK UP FROM THESE FACTS?
Just Imagine Being Able To:
Provide an addition premium Hair Extension & High profile in under 3 hours
Stop having to send on average 4 clients a month away who would spend on average £250 each on hair extensions
Introducing a hair extension technique that uses No Glues, Threads or Cornrows and is good for business
Offering your current client a safe, non evasive and natural looking hair extensions
Being able to help clients with real hair problems and seeing them leaving your salon with a smile
Beign able to help clients with all types of skin tone and issues and leaving your salon with a smile
There are just over 500,000 millionaire households in Britain, more than in any other European country but fewer than in China, Japan and of course the US.
article by Diane Shawe M.Ed and Eryca Freemantle
As for billionaires, the UK has 1,044 and is second only to the US, though as we all know most of those billionaires are people who made their money elsewhere and then moved to the UK, rather than the home-grown variety.
Worldwide there were 16.3m millionaire households at the end of last year, up from 13.7m at the end of 2012.
Those are three of the conclusions from the latest study by Boston Consulting Group of global wealth – it does it every year and 2013 was notable as the rich got quite a lot richer.
Total global private wealth grew by 14.6 per cent to reach $152bn, the two main drivers being the rise in equity markets and the continuing strong economic growth in the emerging world. The region in which wealth grew fastest, unsurprisingly, was the Asia-Pacific. Since the financial crisis China has passed both Germany and Japan in terms of total household wealth.
So with all that pool of statistics, how do you go about bagging a High Networth Client and keeping them?
Do work at Knowing the trends and your product.When selling a product or service to an athlete or celebrity, it’s all about referrals. You won’t get far going directly to the client, Instead, you need to build relationships with trusted sources of the client. For example, find a way to connect with an agent or financial advisor. If you can get these people sold on you, you have a much better chance of getting a referral.
Don’t Scream – No need to scream. Stay cool, calm and collected. After all, they are human.
Do learn to get around the gatekeeper.To approach a client’s trusted sources, you have to find a way in. Social media makes it easier than ever to find connections, but the power of the phone is still the better route, but you need to plan what your going to offer. Remember the gatekeeper can also get bombarded by lots of enquiries every day on social media so be smarter and look at how you can develop point 7
Don’t say “OMG” – Some people say “Oh my God” to everything, you sound juvenile
Do try and beat the receptionist to the office. A little clever secrets is to make early morning phone calls, before the office opens. If the company has a dial-by-name directory, you can often catch the person you want to reach at their desk, especially if their name is on the door. You’d be amazed at who picks up the phone at 5:30 a.m.”
Don’t Stare: Its rude and frightening
Do try to stand out.When you’re selling a commodity such as makeup, you’re working with the same inventory as every other artist. That means your value comes from standing out.No matter what your industry, work on developing your qualifications and personality, Have an excellent commitment to client, and find a niche and exploit it.
Do not ever say – “I love You” Do you know how silly you sound? They will no doubt think your crazy
Do say a memorable ‘thank you.’ Often people do things prior to selling to be remembered, but often when you get the sale, doing a memorable thank you can result in other referrals coming your way.
Don’t take Photos – Do not take photos of them while working on them without asking their permission
Do have a higher mission.It’s not always about making money just to pay your bills, giving back can also encourage high net worth clients feel good about working with you and support any project that is dear to your heart and help people or animals around the world.
Don’t Cry – Professionals do not cry on the job- especially for nothing
All about Hair Extensions & Hairloss Courses and Franchise Opportunity by Diane Shawe 
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