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Are We Too Easily Offended? Navigating Modern Sensitivity and Entitlement”


”The Rise of Offense Culture: Entitlement, Sensitivity, and Their Societal Impact”

“In recent years, it’s become increasingly apparent that society has undergone a profound shift in its collective psyche. We’ve entered an era where the slightest perceived slight can spark outrage, where the mere whisper of disagreement can be met with vitriolic backlash, and where the notion of personal responsibility has given way to a pervasive sense of entitlement. It’s as if we’ve become a society of hair-trigger sensitivities, where the faintest whisper of offense can set off a firestorm of indignation.

But is this perception merely a product of our own biases, or is there something more profound at play? Have we truly become more easily offended, or are we simply more aware of the offenses that have always existed? And what of this sense of entitlement that seems to permeate every aspect of modern life? Is it a natural response to the increasing complexity and uncertainty of our world, or is it a symptom of a deeper rot – a sense of privilege and expectation that has been fostered by our culture of instant gratification and social media echo chambers?

As we navigate the treacherous waters of modern discourse, it’s essential that we take a step back and examine the underlying dynamics that drive our behaviour. Are we truly more sensitive, or are we simply more sensitive to the sensitivities of others? And what are the consequences of this shift – not just for our individual relationships and communities, but for the very fabric of our society as a whole?



In this blog, we’ll delve into the heart of this debate, exploring the complex interplay of factors that have contributed to our current state of heightened sensitivity and entitlement. We’ll examine the role of social media, the impact of cultural and economic shifts, and the ways in which our own psychological biases shape our perceptions of the world around us. And we’ll ask the tough questions: What does it mean to be offended, and what does it mean to be entitled? Is there a way to strike a balance between empathy and accountability, or are we doomed to forever walk the tightrope between hurt feelings and hurtful words?

Join me on this journey as we explore the intricacies of modern society and the ways in which our perceptions of offense and entitlement shape our world – and ourselves.”

The perception that society has become more easily offended and possesses a heightened sense of entitlement is a topic of significant debate. This perception can be analysed from multiple angles:

Increased Sensitivity and Offense
Factors Contributing to Increased Sensitivity:
1. Social Media Amplification: Platforms like Twitter, Facebook, and Instagram provide a space for rapid sharing and amplification of opinions, grievances, and calls for accountability. This can create a perception of widespread offense.
2. Cultural Shifts: There is a growing awareness and sensitivity towards issues of race, gender, sexuality, and other identity markers. Movements like #MeToo and Black Lives Matter have highlighted systemic issues, leading to heightened sensitivity and vigilance against perceived slights or injustices.
3. Polarisation and Echo Chambers: Social media and selective news consumption can create echo chambers where individuals are exposed mainly to views that reinforce their own, intensifying reactions to opposing views.



Sense of Entitlement
Factors Contributing to a Sense of Entitlement:
1. Consumer Culture: The modern consumer culture emphasizes personal choice and satisfaction, potentially fostering a sense of entitlement where individuals expect their needs and preferences to be prioritized.
2. Individualism: Western societies, in particular, value individualism, which can sometimes translate into prioritizing personal rights and entitlements over communal responsibilities and consensus.
3. Educational and Parenting Trends: Some argue that certain educational and parenting approaches, which emphasize self-esteem and individual achievement, may contribute to a sense of entitlement among younger generations.

Ramifications
Negative Ramifications:
1. Erosion of Discourse: A heightened sensitivity and sense of entitlement can stifle open dialogue and debate. Fear of offending others or being offended can lead to self-censorship or the silencing of differing opinions.
2. Increased Division: When people feel entitled to their views without compromise, it can lead to increased polarization and societal division, as seen in various political and cultural clashes.
3. Mental Health Concerns: Constantly navigating a landscape where offense is easily taken and given can contribute to stress and anxiety, both for individuals and communities.

Potential Positive Outcomes:
1. Greater Inclusivity: Increased sensitivity can lead to more inclusive and respectful environments, where marginalized voices are heard and considered.
2. Accountability: Holding individuals and institutions accountable for offensive or harmful behaviour can lead to positive social change and a more just society.
3. Empathy and Awareness: As society becomes more aware of diverse perspectives and experiences, there can be a growth in empathy and understanding across different social groups.

Conclusion
The perception of increased sensitivity and entitlement in society is complex, with both positive and negative aspects. The key lies in finding a balance between respecting diverse perspectives and maintaining open, constructive discourse. Ensuring that sensitivity to offense does not inhibit free expression and that a sense of entitlement does not override communal responsibilities is crucial for social harmony and progress.
As we conclude our thought-provoking discussion on the perceived rise of entitlement and offenses in today’s society, we’re left to ponder the far-reaching implications of this phenomenon. From the impact on our self-esteem to the way we interact with others, it’s clear that this shift in societal norms has far-reaching consequences. As we strive to cultivate a more empathetic and understanding world, it’s essential to acknowledge and address these underlying issues. Take a moment to reflect on your own experiences and biases – and how they may be influencing your relationships and interactions. And if you’re ready to shed old patterns and elevate your self-awareness, consider visiting our blog

New business partnership set up for Dudley town centre

A new multi-stakeholder partnership has been formed with local businesses to stimulate the local economy and improve the vibrancy of Dudley town centre.

The Dudley Town Centre Partnership Group is supported by Dudley Council with national government funding from the UK Shared Prosperity Fund and will work in conjunction with key stakeholders including Dudley Council.

The business-led steering group has an allocated budget and meets monthly to drive change, working collaboratively to deliver projects recommended by businesses to activate and improve the town.

Cllr Paul Bradley, deputy leader of Dudley Council said:

“Collaborative stakeholder groups help to enable change on our high streets but a recent report from High Streets Task Force found that 40 per cent of towns do not have local partnerships in place.

“We know it has been a difficult few years for businesses but we hope this new group aims to give Dudley town businesses a voice and platform to come together while identifying ways to improve the vibrancy of our town centre.

“We’ve already seen positive change including improved cleaning with the introduction of a dedicated full time neighbourhood services operative.”

Dudley Council recently appointed independent advisors ‘Heartflood’ and ‘Save the High Street’ to facilitate formation of the new Town Centre Partnership. The group also holds quarterly open focus groups on particular topics and town centre businesses are encouraged to get involved in the coming months.

Julie Holden, Community Director at Save the High Street added:

“Now more than ever we need to encourage collaboration and work together to strengthen and improve our town centres and high streets.

We are delighted to be partnering with Heartflood to deliver this valuable project, and to be continuing our work to support Dudley town centre businesses.”

Businesses in the town centre are welcome to join the group and can find out more by contacting Dudley Business First on info@dudleybusinessfirst.org.uk

Diane Shawe a member of the steering group for Dudle Town Centre Partnership explains that the UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local businesses, and people and skills. For more information, visit UK Shared Prosperity Fund.

Business support may be available for local businesses, including a free business diagnostic, by registering with a business advisor at https://www.businessgrowthwestmidlands.org.uk/

Visit www.savethehighstree.org website to find out more about forthcoming events and meetings.

Unlock Your Confidence: The Power of Hair Extensions in Transforming Your Look” by Diane Shawe

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Celebrities on Red carpets and magazines have normalised hair extensions. Hair Extensions have been a trending topic among many women on YouTube. It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of hair in a shorter period of time than waiting for hair to grow.

As a woman, confidence is in constant flux, I know we all have those days that we just feel great. Our skin is glowing, our eyelashes went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date.

This summer mermaid curls are the look that is continuing to evolve throughout 2024. In addition to all the classics, we are seeing looser curls, wavy hairstyles and curling just the tips trending.

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Unmasking the Underground World of Food Delivery Apps: A Shocking Investigation by i

Inside the Thriving Black Market for Illicit Deliveroo of Uber Eats and Just Eats Drivers

A delivery driver hands over your takeaway on a Friday night but you probably don’t give the exchange too much thought.

The convenience of food delivery apps like Deliveroo, Uber Eats, and Just Eat has revolutionised the way we order meals, but a dark underblly exists within the industry. Our blog post delved into the illicit black market of rented accounts, shedding light on the potential risks of unknowingly opening your door to substitute drivers. The investigation carried out by i revealed a concerning trend of individuals bypassing the rigorous vetting process by renting profiles, raising questions about the safety and security of customers. As you place your next food delivery order, it’s important to be aware of these challenges and consider the implications of who may be delivering your meal. Stay informed and vigilant in utilising these services to protect yourself and your family because the truth is you don’t really know who you’re opening your front door to.

An i investigation has uncovered a growing black market for renting accounts on apps including Deliveroo, Uber Eats and Just Eat, with more than 100,000 people subscribing to Facebook groups where people can rent, buy or sell profiles in the past three years.

Your food may have been dropped off by a ‘substitute’ rider, someone who has rented a profile on an app from another worker without having to register and will likely have avoided the strict vetting process official riders undergo.

It is a loophole that can be exploited by those who would fail a criminal background check or are in the country illegally, with activity on the Facebook groups, seen by i, indicating the majority of people wishing to rent out a profile on an app do not go through any level of vetting and do not meet the legal criteria to work in the UK.

Three women’s rights groups said they were concerned by the findings of i‘s investigation and warned that women were being put at risk of violence and sexual harassment by the practice of allowing substitute drivers to be effectively untraceable

They also fear that if an official account holder is blocked from using an app because of a complaint, they can go onto rent another account anonymously through the Facebook black market.

Andrea Simon, director of the End Violence Against Women Coalition (EVAW), urged the “multibillion pound corporations” to take urgent action and invest in making their services safer for women

“We also know women don’t usually report this kind of harassment for many reasons – including safety concerns when a perpetrator knows where you live, or the fear of not being believed or taken seriously,” she said.

There are also concerns that some substitute workers are being exploited by traffickers and gangs in breach of the Modern Slavery Act. One expert said that the UK’s “hostile immigration environment” is pushing people into precarious work and that more scrutiny should be on Government policy and the business model of food delivery companies.

Inside the thriving black market

Official delivery workers are also frustrated by the practice, arguing that undocumented migrants are willing to take the poorest paying jobs, which impacts efforts to campaign for better pay and working conditions from the food delivery giants. One union representative claimed the firms are exploiting both sets of workers for profit.

Zamir Dreni, a spokesperson for another union, the App Drivers and Couriers Union (ADCU) told i the “majority of workers are good people” but there is “this loophole that allows some bad people to come through.” “They are not vetted so they could do anything,” he added.

Food delivery giants not only know about the use of substitutes, but advertise it as a perk, saying it gives riders greater flexibility. Just Eat used to promote their scheme as “one of the many positives” of working with the company, but removed this line from its website following i’s investigation.

Currently none of the companies ask for a record of who a substitute rider is but i understands that Deliveroo is now committed to doing so in the future. Uber Eats and Just Eat did not say if they would also take similar action when asked.

There are 4.7 million gig economy workers in the UK, with figures for Deliveroo and Uber Eats in recent years suggesting the two companies have more 120,000 riders between them. Just Eat has under 2,000.

But firms are facing pressure to close this loophole entirely or to enforce stricter rules to ensure background checks are properly carried out. The Home Office said it already had agreements in place with delivery companies to strengthen recruitment and vetting processes and that it was working to crack down on “enablers of illegal migration”.

All three of the food delivery giants currently put the responsibility of background checks for substitutes on the rider who is officially registered to an account.

Deliveroo, Uber Eats and Just Eat all use specialist companies when they need to vet new riders. Once verified, they are permitted under employment law to give a substitute worker access to their account to carry out jobs on their behalf.

The companies do not extend the same resources to a person wishing to hire a substitute, however Deliveroo does offer some money towards the cost of a background check.

One prospective renter ran into problems with their background check and returned to the group asking to rent an account instead© Provided by The inews

Analysis by i shows demand for renting delivery app profiles through Facebook is growing. One such group has gained almost 28,000 members in less than 18 months.

People using these Facebook channels to find work can pay an up-front deposit and a weekly rental fee, which is usually between £70 to £100 a week, to get a rider account. Buying a profile is less common, with some fetching up to £5,000. There are no caps on how much a rider can charge but the rules state they must pay the courier.

A substitute rider operating in the black market is vulnerable on a number of levels. For example, they are required to hand over large sums of money up-front and they are reliant on the account holder honouring their agreement and transferring their earnings whether they are renting or have bought the profile.

The delivery companies said they are working with the Government to improve issues around substitute riders. They added that they have a “zero tolerance approach” towards those who are in breach of their legal obligations when working or who harass or harm customers.

INSIDE THE GROUPS

A rider receives a job, usually transporting food from restaurants and shops to people’s homes, through an app on their phone.

i spoke with eleven people looking for a substitute delivery app account on Facebook. All of them said they were undocumented migrants – people working in the UK illegally.

One man explained that he came to the UK on a tourist visa. He said: “I am a person who does not have papers, and now I am disabled, without work, without [a] residence, without money.”

“I have spent a lot of time and a lot of money in the Home Office and they always ask for proof and proof, I deliver it and they reject me”

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Others claimed they had worked legally before but had then been hit by administrative delays when they renewed their paperwork and had to find a way to keep earning money.

An Algerian man, who was looking for an account in north London, told i changes to immigration rules had confused him and his paperwork had expired. He said he is unable to pay for a solicitor to help so has turned to free sources of assistance while he tries to find work for the delivery apps through the black market. “I [have] been to the Citizens Advice bureau last week and they are going to help me and I’m waiting for a letter from HM Revenue.”

“My problem is I’m waiting for my share code [proof of right to work] from [the] immigration office because I had an old residence permit.”

He says when the UK left the EU, he didn’t realise this would mean he needed a new permit.

“I didn’t know. I sent a letter to the Home Office and they asked me for proof [of work] from 2010 to 2020. I don’t have the money to get a solicitor… I’m too old to chase all the companies I was working at [as] most of them have closed down.”

i identified 15 groups operating on Facebook that were trading profiles on delivery apps. The largest had almost 28,000 subscribers, while at least four others had more than 10,000 members. While not every person in these channels will be looking to trade an account, and some could be fake profiles, i excluded groups that had fewer than 200 people in them, were not active, not UK-focussed or did not have a large number of recent requests.

Most of these groups were created in 2023, but all were made in the last three years and had more than 100,000 members combined.

The practice is gaining in popularity. i analysed the date members joined the largest page and found a steady increase in the last few months.

It’s impossible to know how many riders use a rented account but anecdotally, official delivery workers complain that it is happening in large numbers.

One said: “A lot people here in Essex are renting. Most of them are here illegally with no visa in the UK. I don’t know how the police in the UK don’t check.”

Facebook removed all of the pages flagged by i. The platform’s rules do not permit listings that promote the sale of digital accounts.

WOMEN’S SAFETY

Official workers, substitutes and customers described incidents where riders had “flirted” or sexually harassed customers, which had led to complaints and the accounts they were using being shut down.

Becca* ordered groceries using her Deliveroo app when she caught the flu earlier this month. She opened the door in her pyjamas, not expecting to be out of her sick bed for long.

The rider checked her ID because she bought paracetamol but she claimed he stared at it for an unusually long time, to the point that she began to feel uncomfortable.

As he eventually handed her the bags, she said he came towards her to the point she felt forced to lean back.

“Then he said to me ‘beautiful girl, lovely girl’, and was leaning in,” she recalled.

Becca said, as a woman in her twenties who lives alone in London, she froze and felt panicked. She said she managed to shut the door, but that he quickly knocked again claiming he’d dropped his keys in one of the bags. He attempted to come into her flat but was interrupted when a friend entered the room. He then left.

“I haven’t reported him as I’m afraid because he knows where I live,” she said. Becca hadn’t checked if he matched the rider’s photo on the app but said knowing he may not be registered with Deliveroo was “a terrifying thought”.

Becca said: “It’s concerning because they can essentially do what they want without any repercussions. I can’t really do anything to stop it or prevent it from happening.”

“He said to me ‘beautiful girl, lovely girl’, and was leaning in”

*Becca, who was sexually harassed by a Deliveroo rider

She’s not the only one to have had an inappropriate experience with her rider. A search on X, previously known as Twitter, shows more than 20 posts from people complaining to UberEats, Deliveroo or Just Eat. While i has been unable to independently verify each complaint, some people provided screenshots as evidence.

One woman messaged Deliveroo to complain about being sent a message calling her “sexy”, as well as a winky face emoji and a smiling, devil horns emoji.

Another complained about a rider sending her his number after trying to flirt with her on the app about her appearance.

Jamie Klingler, co founder of social justice group Reclaim These Streets, told i she had a male Uber Eats rider arrive at her front door when the app had shown a woman would be delivering her food. She reported it but got an automated response.

“We shouldn’t have to worry if our delivery driver might use our addresses to scope our homes for burglaries or worse use our addresses to harass and stalk us; but it is a real concern. And when your delivery driver isn’t the person whose picture you have been supplied, it breaks the little social pact of agreement that they will deliver the food never to use our address in the future.

“We all know that there is calculated risk in sharing any of our personal data, but those risks go up exponentially if you are a woman living alone, but are we not meant to use services that can help our efficiency or convenience out of fear?”

Kay Wesley, deputy leader of the Women’s Equality Party, said: “This is clear evidence that men are abusing the system and that as a consequence women are facing sexual harassment and are feeling unsafe in their own homes.

“There are also risks for drivers… A system that allows this scale of abuse is clearly failing, this simply isn’t good enough.”

It’s not just women who have expressed concerns. One man contacted UberEats after having a male rider turn up despite a woman’s photo being on the account.

He wrote: “@UberEats twice now your drivers don’t much [match] the photos. This makes me feel unsafe. Drivers are using women’s accounts. You clearly have a safety loophole.”

EXPLOITED AND TRAFFICKED

There are concerns some of the substitute riders are being trafficked into the UK with promises of legitimate employment, only to find themselves trapped in a cycle of debt and threats.

One rider was helped by anti-trafficking charity, Hope for Justice. Daniel*, speaking through the charity, said he had paid nearly £15,000 to traffickers who moved him from South America to the UK with the offer of a well-paying job in construction.

When he landed in the UK, this promised job failed to materialise and his traffickers demanded more money. They made him work for a leading food delivery service, with them pocketing his earnings. They threatened his family if he refused to do what they said and beat him.

“The more I paid these men, the debt would just increase,” he said. “We were really scared.”

“My wife was taking my son to school and she was stopped by one of them and they told her ‘tell your husband not to tell anyone anything, not to open his mouth or to share any information, or the worst will happen.’”

It’s difficult to know how common it is for trafficking victims to be made to work under a different person’s account on a food delivery app.

Adam Hewitt, from Hope for Justice, told i that while the big delivery apps have published measures to tackle modern slavery because they know it is a high-risk industry for this type of crime, more needs to be done.

Some of the current measures the delivery firms say they use to protect against modern slavery include identity checks on riders who sign up with them directly and monitoring accounts for suspicious behaviour. Deliveroo, Uber Eats and Just Eat all feature commitments to tackling modern slavery on their websites.

“The more I paid these men, the debt would just increase… We were really scared.”

*Daniel, a trafficking survivor who was made to work for a gig economy app delivering food

Mr Hewitt said: “We have seen cases of criminal gangs who exploit vulnerable people through forced labour using fake profiles on delivery apps, so they get the money from their victims’ work.

“Real-world evidence from trafficking victims we support shows us that the companies are not all doing enough.”

It’s something other riders have noticed too. One man, who has an official delivery account, claimed there is a channel of people coming to the UK to work on Deliveroo and Uber Eats from South America.

“They are promised by other riders from [South America] who are already here.. that once they get here they will be given a delivery platform account so they can start making money straight away but it will cost them £5,000.”

There are not just concerns for those who have been trafficked into these jobs. Some campaigners say the UK’s immigration rules have created a “hostile environment” for people who can’t prove they have a right to work in the country by blocking their access to public services and pushing them into poverty.

Dr Ella Cockbain, an associate professor at University College London who researches human trafficking, smuggling and exploitation, told i: “The UK government’s hostile environment policies make life incredibly difficult for people who don’t have the legal ‘right to work’ or recourse to public funds.

“How else do we expect them to survive other than working in the margins of the labour market? But there, they are likely at greater risk of labour exploitation.”

She added that “people working in the gig economy need better rights and protections, but rather than blaming irregular migrants desperately trying to earn money to survive through account sharing, we should be focusing on companies that make huge profits off exploitative business models and a government that does too little to protect precarious workers”.

HOW THIS IMPACTS OTHER DELIVERY WORKERS

Delivery workers who are directly signed up to the apps said it is not just substitute riders who secured accounts for rent on the Facebook black market who are being exploited.

Many argue the food delivery app companies have deliberately turned a blind eye to undocumented workers because it makes it hard for riders to, as a group, push for higher earnings.

Zamir Dreni, a spokesperson for another union, the App Drivers and Couriers Union (ADCU) has alleged that: “This is the loophole [Uber Eats, Deliveroo and Just Eat] have created to benefit themselves because these guys are illegal. They will take anything given. They won’t raise their voice, they won’t put in a complaint.”

The three companies said they take background checks and lawful working seriously and reject any claims of unduly benefiting from the substitute system.

Some riders i spoke with say those who rent accounts are “desperate” to earn so they do not want to take the financial hit of striking for better conditions and are also willing to pick up the worst paid jobs.

David* said: “They take all the cheap orders so the delivery platform can see they can offer less and less money. Even those as low as £2.80 for a three mile job.”

Another named Elliot* accused some of those working illegally of stealing food from pick-ups to save money and said he was frustrated at those who don’t pay tax and ride without insurance.

Gig economy workers have been striking for better pay, improved working conditions and to be seen as employees rather than self-employed contractors.

Substitution is a key aspect of self employment and is common among contractors but the Independent Workers’ Union of Great Britain (IWGB) said the substitute scheme was used by gig economy companies to strengthen their case that riders are self-employed rather than employees.

This is something Uber Eats, Just Eat and Deliveroo have strenuously denied and argued that riders want to work with this flexibility.

Deliveroo uses facial recognition technology to confirm the identity of account holder riders and will be rolling this out to include substitutes once they have created a register for rented accounts. Uber Eats asks riders to submit photos of themselves for verification at different times, but does not require photo verification of substitutes.

In November last year (2023) , Uber Eats, Deliveroo and Just Eat were told by government officials to implement stricter controls on substitute accounts.

In response to i’s findings, a Home Office spokesperson said: “We have led engagement with these companies to end the use of unverified substitution. An agreement is already in place for businesses to strengthen existing recruitment and vetting processes, and we will continue this work to stamp out enablers of illegal migration, and prevent unacceptable exploitation of workers.”

The three food delivery giants said they were aware of concerns around the issue of substitution.

A Deliveroo spokesperson said the company takes a “zero tolerance approach” towards any rider in breach of their legal obligations when working with the company. They said the firm will immediately cease working with any rider found to be without the right to work in the UK.

“We take our responsibilities extremely seriously. We have introduced facial recognition technology which will help to counter any abuse on the platform and we are strengthening this in the coming months. We will continue to work in close collaboration with the Home Office to support efforts in this area,” they said.

“The safety of our customers is our top priority and Deliveroo has a zero-tolerance policy in place to deal with any harassing, discriminatory, or offensive behaviour. If we become aware of reports of this nature they are immediately escalated, we will work with the authorities to fully investigate if necessary, and cancel that riders’ Deliveroo account to prevent them from working with us again.”

An Uber Eats spokesperson said: “We understand that there are concerns around this issue, and we are working closely with the government and want to find a solution. All couriers who use the Uber Eats app must pass a criminal background check, be over the age of 18 and hold a valid right to work in the UK. Any courier that fails to meet these criteria will lose access to the app.”

A Just Eat spokesperson said: “At Just Eat, we have high standards and a robust criteria in place for couriers delivering on our behalf. This includes ensuring couriers are over the age of 18, carrying out basic criminal checks (DBS), and making sure they have the right to work in the UK.

“Under the UK’s employment law, self-employed independent couriers have the legal, unfettered right to use a substitute. Legally, this means the courier account-holder is responsible for ensuring their substitute meets the necessary standards to deliver on our network.

“If we find that our high expectations are not met, we will immediately take action, including removing couriers from our network.

“We are working closely with policymakers and others in the industry to develop solutions which ensure couriers substituting their work do so safely in accordance with the law.”

*Some names have been changed

Source https://www.msn.com/en-gb/news/world/inside-the-thriving-black-market-for-illicit-deliveroo-uber-eats-and-just-eat-drivers/ar-BB1jXFEC

© Provided by The i

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The Power of Positivity: How a Positive Mindset Can Transform Your Life by Diane Shawe

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In a world where negativity and cynicism seem to dominate, it can be easy to fall into a negative mindset. We are bombarded with negative news headlines, social media comparisons, and stress from our daily lives. It’s no wonder that many of us struggle to see the positive side of things.

But what if I told you that a simple shift in mindset could transform your life? That the power of positivity is real and can bring about profound changes? It may sound too good to be true, but countless studies have shown that having a positive mindset can have a significant impact on our physical and mental well-being.

So, what exactly is a positive mindset? Simply put, it is an attitude of optimism and hope, focusing on the good in any situation. It’s about choosing to see the glass as half full rather than half empty. And while it may not always come naturally, it is a skill that can be learned and cultivated.

One of the most significant benefits of having a positive mindset is its impact on our mental health. When we approach life with a positive outlook, we are less likely to dwell on negative thoughts and emotions. Instead, we are more resilient and better equipped to deal with challenges and setbacks.

Research has also shown that a positive mindset can help reduce symptoms of anxiety and depression. By shifting our focus towards the good things in our lives and reframing negative thoughts, we can improve our overall well-being and emotional state.

But the benefits of positivity don’t stop there. Studies have also found that being optimistic can have physical health benefits. Positive people tend to have lower levels of stress hormones, which can help reduce the risk of chronic diseases such as heart disease and diabetes. They also have stronger immune systems, allowing them to fight off illnesses more effectively.

But how do we cultivate a positive mindset in a world that often seems to be filled with negativity? The first step is to become more aware of our thoughts and emotions. It’s essential to pay attention to the language we use when talking about ourselves and our lives. Are we constantly putting ourselves down or focusing on the negatives? If so, it’s time to start shifting our mindset.

We can also practice gratitude and appreciation daily. By focusing on the things we are grateful for in our lives, we can train our minds to see the good in all situations. Keeping a gratitude journal or expressing thanks to others can have a significant impact on our overall outlook.

Surrounding ourselves with positivity is also crucial. It’s essential to limit exposure to negative news and toxic people. Instead, seek out uplifting and optimistic individuals who inspire and motivate us.

But perhaps the most powerful way to cultivate a positive mindset is through self-talk. Our inner voice is incredibly influential, and what we tell ourselves can have a significant impact on our beliefs and actions. By practicing positive self-talk, we can reframe negative thoughts and start believing in ourselves and our abilities.

Of course, having a positive mindset doesn’t mean ignoring or suppressing negative emotions. It’s essential to acknowledge and process these feelings but not let them consume us. Instead, we can use them as opportunities for growth and learning.

In essence, having a positive mindset is about choosing to see the good in life, even when things may seem tough. It’s about being resilient and finding opportunities for growth in every situation. And while it may not come easily at first, with practice and determination, we can all learn to embrace the power of positivity.

So the next time you catch yourself falling into a negative mindset, remember that you have the power to change it. Choose to see the silver lining, practice gratitude, surround yourself with positivity, and use self-talk as a tool for growth. Embrace the power of positivity, and watch as your life transforms for the better.

Did you find Sarah’s story interesting?

Well finding a #business that aligns with your passion is key. The #hairindustry can help people regain their confidence, our #hairextensions and #hairloss #franchise offers the perfect opportunity. Findout more https://bit.ly/3vw8szC

 

Benefits of using Texture Release on Course Hair by Diane Shawe

Transform Your Hair with Texture Release treatment from Need A Hair Makeover!

Texture release products are typically designed for people with coarse, tightly curled, or kinky hair types. These hair types tend to be more fragile and prone to breakage, making it difficult to maintain a healthy shine and moisture balance. Texture release products can help to soften and relax the natural curl pattern, making it easier to manage while reducing breakage.

Additionally, texture release products are often formulated to nourish and hydrate the hair, which can help restore moisture balance and promote healthy growth. They may also contain ingredients that help strengthen the hair, reducing the risk of breakage and damage.

Overall, texture release products can be an effective solution for people with afro kinky hair who want to achieve a more manageable, healthy, and vibrant look.

However, as with any hair care product, it’s important to choose one that is specifically designed for your hair type and to follow the instructions carefully to avoid over-processing or damage.

Benefits of using texture release products

Texture release products have become an essential part of hair care routines for people with coarse and kinky hair types. They offer a range of benefits that can help to improve the overall health and appearance of the hair.

One of the main benefits of using texture release products is that they can help to soften and detangle the hair. Coarse and kinky hair types can often be difficult to manage and may become tangled easily, leading to breakage and damage. Texture release products work to loosen the hair and make it easier to comb through, reducing the risk of damage and making it more manageable.

Another benefit of texture release products is that they can help to reduce frizz and increase shine. Coarse and kinky hair types can often be prone to frizz, which can make the hair appear dull and difficult to style. Texture release products work to smooth the hair cuticle, reducing frizz and giving the hair a healthy shine.

Texture release products can also help to enhance the natural curl pattern of the hair. Coarse and kinky hair types often have a unique curl pattern that can be difficult to define and maintain. Texture release products help to enhance the natural curl pattern, making the hair easier to style and giving it a more defined look.

Finally, texture release products can help to improve the overall health of the hair. They contain ingredients that work to strengthen and nourish the hair, reducing the risk of breakage and promoting hair growth. This makes texture release products a great choice for anyone looking to improve the health and appearance of their hair.

Need a Hair Makeover Hair Extensions and Hairloss Salon is an award-winning salon with a range of services for all hair types. From makeup and lashes to nail extensions and bespoke wigs, we have everything you need to look and feel your best. We also offer franchise opportunities and specialise in hair loss treatments. Visit our website now to learn more!

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What is Semi- vs Demi and permanent Hair Color?

With the rise of box dyes and people resorting to colouring their own hair mainly to save money has resulted in confusion between semi, demi and permanent hair colour.

I will try to explain the difference in this article.

Choosing a hair colour can be difficult due to the fact that everyone’s hair is different. Your colorist will have definite opinions about demi-permanent colour versus semi-permanent colour and will consider individual factors such as the degree of porosity that determines how readily your hair will accept colour, how vivid your natural colour is the overall health of your hair, and your hair wash habits.

The primary distinction between semi-permanent and demi-permanent hair colours is their durability after repeated washings and exposure to sunlight. In comparison to permanent hair colour, both methods are temporary, with demi-lasting up to 30 washes and semi-lasting about 5. Here’s how to determine which method is optimal for your hair and your desired hair colour results.

HOW DOES SEMI-PERMANENT COLOR WORK AND WHAT IS IT?

Permanent hair colour contains potentially damaging ammonia, whereas semi-permanent hair colour does not. It is used by mixing it with a low-volume developer that activates hair colour with a low level of peroxide to lift the outer cuticle so that pigment can lodge there without affecting the innermost fibres of the cortex. Before shampooing, demi-permanent hair colour is typically applied to dry hair to deposit pigment on the surface layer without lightening the natural hair colour.

WHO IS BEST SUITABLE FOR TEMPORARY COLOR?

If you’re looking for a temporary hair colour change, or if you want to shift your tone from cool to warm or vice versa, demi-permanent is the most effective and least damaging option. It affects natural hair sufficiently to darken it and is an excellent choice when grey hairs begin to appear, making them appear as natural highlights that blend with your overall colour – with less distinction as hair grows out. Additionally, demi-permanent colour is ideal for revitalising faded ends. If you’re curious about how to care for bleached hair, demi-permanent colour is an excellent way to revitalise brassy and dull blondes.

HOW DOES SEMI-PERMANENT COLOR WORK AND WHAT IS IT?

Low-maintenance and short-lived, semipermanent hair colour requires little upkeep. This temporary, “deposit-only” hair dye is also known as a toner, stain, and gloss. In contrast to demi-permanent colour, semi-permanent colour does not require a developer and is typically applied to freshly washed hair. It does not alter the hair colour as much as it adds depth and vibrancy to the tone.

WHO BENEFITS MOST FROM SEMI-PERMANENT COLOR?

If you’re new to colouring your hair, or a “colour virgin” in salon parlance, semi-permanent hair colour is the best option. It is the most temporary hair colour method – and the least risky as it can be washed out quickly and easily if the results aren’t to your liking. If you’re curious about how often you can dye your hair, this method gives you more flexibility. It’s also the best way to indulge adventurous fashion whims as often as weekly and makes for full-spectrum Halloween hues.

Semi-permanent hair colour can also prevent blonde hair from turning brassy or red, as well as keep red from fading, which is typically the first colour to lose its vibrancy. Curious about how to eliminate brassy hair? Your colorist can add semi-permanent colour to a masque or conditioner to create a personalised toner for use between salon visits.

And since we’re talking about colour, you may be wondering:

WHAT IS LONG-LASTING HAIR COLOR?

Permanent hair colour involves the use of ammonia and hydrogen peroxide to lift the hair cuticle and alter the structure of melanin and keratin, the pigment and protein responsible for hair colour and texture, respectively, in order to deposit dye. Permanent hair colour can lighten, darken, or alter the tone and lasts up to eight weeks, though monthly root touch-ups may be necessary. Permanent colour can completely cover greys.

WHAT ELSE DO I NEED TO KNOW?

If you’re considering experimenting with trendy hues such as pink, blue, or purple, blonding expert Cyd Charisse suggests the following: The longer you wait between colour services, the greater the fading of your hair colour. Not willing to commit? “Try small pops of colour on layers underneath that can be hidden or featured less prominently if they fade, or use clip-ins for the ultimate commitment-free method.”

Your preferred cleanser and frequency of washing will determine how long your colour will last. Many of our tips for coloured hair, such as washing less frequently or opting for a detergent-free formula, will help you get more bang for your buck. You will consider New Wash, which is often referred to as the colorist’s soulmate, to be your hair’s best friend, especially when it comes to preserving the colour and keeping your hair looking and feeling absolutely brilliant with intense shine.

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So Why is Olaplex so good for your hair by Diane Shawe

Inspired By Salons, Proven By Science

Washing and conditioning hair after a perm, colouring, balayage, relaxer or texturing is not enough any more.  The same clients who come into the salon today, want to leave with drastic (healthy) softer, silky hair. Social media and home treatment kits and the daily use of high temperature straighteners, have meant that any salon worth its salt need to invest in OLAPLEX! 

Clients want to go from brown to platinum in less than two sittings had to contend with the dryness and  damage caused to their hair so as to covet platinum blondes, perms, red hair and more, all came with a hefty price. Inspired by the desire salons and hairdressers have to take their clients to the next level, without damage, is why OLAPLEX exists. 

The Olaplex range repairs the 5 types of damage listed below:

• Chemical services such as colouring, perms, relaxers and keratin treatments

• Thermal damage from electrical tools such as straighteners, curlers and hairdryers

• Mechanical damage from brushing, tugging and styling hair

• Environmental damage including the sun and humidity, extreme weather and pollution

• Lifestyle or Physiological changes including age, stress, undergoing medical treatment, hormone changes

What is the hype about?

Non-toxic, vegan and cruelty free, the allure of Olaplex products lie in their proven results and critical acclaim. Used by salon professionals all over the world, Olaplex has been featured in the prestigious pages of Glamour, USA Today, Refinery29, Teen Vogue, Byrdie, InStyle – and many more besides.

The Olaplex range features a whole suite of treatments which have appealed to celebrities, hair professionals and beauty gurus of all ages. And when we say beauty gurus, we mean readers like you.

Why should salons use OLAPLEX?

You’ll notice that the range has a key focus on one word in particular – Bond. From bond building to bond maintenance and smoothing… Olaplex are pretty bond obsessed. Ok, we get it, they’re very sleek and sophisticated products, but there are no classified secrets behind the science here. To explain the importance of the bond obsession, it’s time for a quick introduction to hair biology.

Damaged hair prior to bond repair

Hair is fibre. Composed of the keratin protein, your hair consists of millions of disulfide bonds, which hold the protein structures of your hair shaft together. These bonds can be damaged by high levels of heat, chemical treatments, excessive brushing and environmental exposure. Basically… anything from hair straightener addiction to extreme colour treatment can interfere with the long term health of your hair, as these stressors can damage your hair bonds.

Step in Olaplex. Each product contains the patented ingredient bis-aminopropyl diglycol dimaleate. It sounds super fancy but long story short, this ingredient works on a molecular level to help repair the disulfide bonds in your hair.

Olaplex works on all hair types and textures. If you get your hair coloured professionally, your stylist may have even recommended using Olaplex between salon visits to help nurture your hair after your treatment.

The holy grail of hair is to fix damage, which is where OLAPLEX started. Today, we have a line of 9 products that address rebuilding hair while tackling other hair concerns such as moisture, frizz, and heat protection. Our heritage began in the salons, inspired by the needs of professionals, and has grown to the at-home line we have today because of it. You ask, and we listen. There are no other products other than OLAPLEX on the market that rebuild broken bonds in the hair, period. Only OLAPLEX products can take that bond-building technology and pair it with moisture, smoothing, and protection. 

OLAPLEX has elevated salon services forever, and with more use and heads of hair treated with OLAPLEX, we develop products based on clients’ needs. 

How It Started:

Stand Alone Treatment | Performed in-salon using OLAPLEX Nº.1 and OLAPLEX Nº.2, this treatment is the first, only, and strongest bond-building treatment available. 

OLAPLEX N°0 acts as an intensive repair booster working in tandem with  N°3 to receive your most intense repair. This means 68% more repair & 3x stronger hair when used together. This can be added to hair colour or most chemical treatment.

Introducing the newest product to the range, the no.0 is a professional- inspired treatment that primes hair for deeper repair with the highest dose of patented Olaplex technology of any of their take home treatments. It rebuilds hair bonds, strengthens and protects hair integrity. For best results it is advised to use as the first step in a two-part system with N°.3 Hair Perfector. Use once or twice a week, three if you have severely damaged hair. Apply to dry hair, fully saturating each section and leave on for 10 minutes before applying the no.3 which you leave on for a further 10 minutes

OLAPLEX Nº.1 | (Professional Use) Inspired by these in-salon Stand Alone Treatment, Nº.0 is used as a primer to amplify the bond building. No.1 is meant to mitigate damage during chemical services.

Exclusive to professionals, the Olaplex No.1 Bond Multiplier is a concentrated first salon step that rebuilds broken disulphide bonds and begins the process of preventing damage and repairing hair. Mix Olaplex No.1 with your client’s chosen hair colour, lightener or toner to help prevent hair damage and keep the hair in the best condition possible. Please note that this product isn’t available as a single product and comes as part of the Salon Intro kit. 

OLAPLEX Nº.2 | (Professional Use) When lighten your client’s hair to levels never thought possible before, without compromising the integrity of the hair.

Bond Perfector No. 2 can also be used as a mini bond building treatment and as a cutting lotion.

No.2 finds more single sulfur hydrogen bonds and crosslinks them back together WITHOUT chemicals working against it. So don’t skip it

Exclusive to professionals, Olaplex No2 Bond Perfector works to rebuild and restore broken bonds, ensuring the strongest, shiniest, and healthiest hair possible. Apply to the hair at the back wash after all processing has been completed, leave for 20 minutes and rinse to get the best out of this product.

OLAPLEX Nº.3 Hair Perfector | The first at-home bond building treatment. Repairs the hair internally. The second in-salon step continues to rebuild and restore any remaining broken bonds. REMEMBER: Clients can purchase this as ongoing and aftercare.

Olaplex treated hair

The original take-home treatment is a global bestseller and the product that put Olaplex on the map. No.3 is not a conditioner, it’s an at-home treatment that reduces breakage and visibly strengthens hair, improving its look and feel. It is known to visibly reduce breakage and strengthen the hair, improving the look and feel of all hair types. Perfect to retail on to your clients, it’s advised to use it once or twice a week on damp hair, applying from roots to ends. Suitable for 

OLAPLEX Nº.4 | Bond Maintenance Shampoo maximizes cleansing by repairing the hair and increasing manageability. 

The only shampoo in the range, No.4 protects and repairs hair from everyday stresses such as damage, split ends and unwanted frizz. How? It uses Olaplex’s bond rebuilding technology to repair and cleanse while also imparting moisture, strength, and manageability with every wash. Colour safe and perfect on all hair types, the No.4 Bond Maintenance Shampoo is available to purchase in two sizes. Ideal for salon treatments and selling on to clients for at-home use, we advise you to concentrate on the roots when applying. If required, it can be used daily on your client’

OLAPLEX Nº.5 | Bond Maintenance Conditioner is a bond-building conditioner that moisturizes the hair. 

Ideally used in conjunction with No.4 Bond Maintenance Shampoo, the Olaplex No.5 Bond Maintenance Conditioner restores, repairs, and hydrates without adding excess weight to hair. The highly moisturising reparative formula eliminates damaged frizz for strong, healthy, shiny hair. Perfect on all hair types, the No.5 Bond Maintenance Conditioner is available to purchase in two sizes. Ideal for salon treatments and selling on to clients for at-home use, apply evenly to the ends of the hair. If required, it can be used daily on your client’s hair.

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OLAPLEX Nº.6 | Our answer to the perfect leave-in. Hair repair, moisture, reduced frizz for up to 72 hours and increased manageability. 

The Olaplex No.6 Bond Smoother is a highly concentrated leave-in smoothing cream, which prevents frizz and flyaways in your client’s hair for up to 72 hours. Capable of protecting all hair types, including coloured, coiled and chemically treated; this silky cream strengthens and moisturises hair while also speeding up blow dry times, resulting in hair feeling smooth and silky. Apply a tiny amount of the product into damp or dry hair, focusing on putting it on your client’s mid-length to ends. Comb your client’s hair and then style it as you wish!

OLAPLEX Nº.7 | Bonding Oil is the first oil of its kind to rebuild the hair while protecting against heat to 450ºF, protecting against UV rays, adding shine, increasing manageability, and moisturizing the hair.

The Olaplex No.7 Bonding Oil is a highly concentrated, ultra-lightweight, reparative styling oil dramatically increases shine, adds softness and strength, and enhances all hair types and textures. Ideal for clients who use heat tools daily, the No.7 Bonding Oil provides heat protection up to 450°F/230°C. And that’s not all. This golden bottle also contains UVA/UVB protection, making it perfect for the summer months. All you have to do is apply a few drops to your client’s wet or dry hair before styling. Here’s a bonus: this small bottle is perfect to sell to your clients if they need a treatment to carry around and their hair needs a quick refresh

OLAPLEX Nº.8 | Bond Intense Moisture Mask is OLAPLEX’s newest addition, an intensive moisture mask for all hair types, with bond building. 

The Olaplex No. 8 Bond Intense Moisture Mask is a multi-benefit hair mask perfect for adding moisture, body and shine to all hair types. Infused with Olaplex’s bond-building technology, this mask is scientifically proven to add four times more moisture, twice as much shine and an unbelievable 96% more body than a regular hair mask. Capable of strengthening and repairing the most fragile of your client’s hair, all you have to do is apply the mask on damp hair from the mid-lengths to ends for ten minutes, and then rinse out. Once you see this mask’s more than visible results, your client will want to skip the styling stage!

Can I use Olaplex myself at home?

Looking for a hair makeover?

Olaplex No.3, No.4, No.5, No.6 and No.7 are available to be used at home.

Can I leave Olaplex on overnight?

Yes, you can leave Olaplex No.3 on overnight, but ensure it’s wrapped up so it doesn’t come into contact with your face or eyes.

WHAT’S A BOND?

Our hair contains millions of disulfide bonds.

These bonds give the hair its structure, strength and stability. When disulfide bonds are broken, it results in damage. 

OLAPLEX restores damaged and compromised hair by repairing from the inside out with our patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate.

Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair. 

Checkout our Franchise options http://www.needahairmakeoverfranchise.co.uk

Diane Shawe Celebrity Hair Extensions Specialist Wins Two Prestigious Salon Awards in The West Midlands

For immediate Release

Need a Hair Makeover Hair Extensions & Hair loss Specialist Salon received the ‘Best Salon for Hair Extensions’ and ‘Creative Image of the Year’ 2020′ at the Salon Awards.

Diane Shawe Signature & Celebrity Hair Extension Specialist and owner of Need a Hair Makeover Hair Extensions & Hair loss Specialist Salons was launched 4 years ago to help people with Hair Challenges by disguising thin hair, damaged hair, hereditary problems or bald patches caused by chemicals, alopecia illness or medical treatment.

looking for a viable business opportunity

Diane has trained over 4000 students worldwide through her Hair Extensions Training Academy since 2005 and is also the author of ‘Getting Started in the Hair Extensions Business’ and ‘How hair Extensions are Sourced, treated and Graded’ Her goal was always to launch a franchise business model and made the first stages of this by and selling her first Franchise just before the Covid 19 lockdown in March 2020 and has been patiently waiting to get things back on track. 

available from amazon and google books

Diane’s initial excitement in selling her first franchise turned out to be a long drawn out waiting game but she still held out hope that both her and the franchisee would come out the other end unscathed, safe and still excited

Diane  said: “We really do consider ourselves to be not only the best Hair Extensions and Hair loss Salon in the West Midlands but one of the best business opportunity for anyone wanting to open a specialist salon with impressive returns!

She goes on further to say “Just being a finalist would have been a massive achievement, but to win two awards was amazing considering the year we have had!” about the awards she goes on further to say that “Usually, we would be invited to an awards ceremony for the announcement od the winners, but it was 2020 style – Champagne, pyjamas and Zoom!” 

Diane said “No matter who you are, your background, culture, age or gender, when you have problems with your hair, you want a non invasive quick solution to the problem, even those who just simple want a makeover for a wedding, special occasion, work or for personal reasons”

Need a Hair Makeover Hair Extension & Hair loss Specialist Salon became finalist in three categories 

a) Best Customer Experience 
b) Best Salon West Midlands and 
c)  Best Hair Extensions Salon 
and Winners in two categories’ 
a) Best Hair extension Salon and 
b) Creative Image of the Year by Diane Shawe 

They had to  submit an essay, pictures, and  videos, highlighting how their business was different to others in the county, to a panel of four judges.

“We are so proud to receive this award after months of uncertainty. Hopefully it will be one of many!”

Diane Shawe Signature & Celebrity Hair Extension Specialist and owner of Need a Hair Makeover Hair Extensions & Hair loss Specialist Salons was launched 4 years ago to help people with Hair Challenges by disguising thin hair, damaged hair, hereditary problems or bald patches caused by chemicals, alopecia illness or medical treatment.

About Need a Hair Makeover (NAHM Specialist Salon Franchise ltd) Would you like to own your own Hair Extensions & Hair loss Business?

Specialist Salon Franchise Opportunity

Then you’ll find a massive opportunity here at Need A Hair Makeover & Hair loss Franchise!

Were we will train you, Establish your Outlet, Promote you and Support your Business Enterprise under our Brand. For many people around the world, hair loss, caused by illness, medication or stress, thin or short hair that wont grow, heat or chemically damaged hair is a major problem.

The salons specialise in disguising hair challenges with a variety of non invasive hair makeover solutions for temporary, semi permanent or long term comfort.
Diane said “No matter who you are, your background, culture, age or gender, when you have problems with your hair, you want a non invasive quick solution to the problem, even those who just simple want a makeover for a wedding, special occasion, work or for personal reasons”

http://www.needahairmakeoverfranchise.co.uk

The main aims of Need a Hair Makeover & Hair loss Specialist Franchise Salons are to deliver the highest quality, the most innovative hair extensions techniques, hair loss treatments and disguises, hair care products and services to the maximum amount of people around the globe in a convenient, consistent, affordable, and enjoyable manner in our stylish salons.

The growing demand for applying bespoke high end human hair extensions and ultra high quality heat resistant synthetic hair and wigs across European Regions have created new opportunities for a new kind of specialist salons.

If your interested in investing in your own specialist salon in your region or booking a service visit our website https://www.needahairmakeoverfranchise.co.uk.

Contact: Diane Shawe
NAHM Specialist Salon Franchise Ltd
160 City Road
London
EC1V 2NX
Tel 0208 133 8212
email:contact@needahairmakeoverfranchise.co.uk

How I increased my blog followers by 1000 in 2 months after having a blog for 18 years!

article by Diane Shawe Author

There’s more to adding hair

Running a blog requires planning and it’s hard work, but with hard work comes results. I gained 1k blog followers in 2 months, and today I’m going to share some of the steps I took to achieved this. I truly did not expect to gain 1k followers in 2 months, but this is what happens when we have self doubt and don’t take action.

But I was thinking back to when I started blogging in September 2010 it was easier than because blogging was just getting popular. Even though, I still would have really appreciated a post like this. As some sort of motivation and guidance.

If you are here because you think I’m going to give you some secret code that gives you those followers overnight, you are looking in the wrong place. This happened from hard work and dedication and nothing more. It wont happen overnight and it didn’t for me as you can see, I have been blogging a long time. The tips I share are the things I did to make this happen. It’s up to you to take action and put in the hard work to see the results.

CONSISTENCY IS REALLY IMPORTANT

I talk often about consistency, but that’s because I want to stress how important it is. Having a blogging schedule and sticking to it something that helped me to see my audience grow. I post anywhere from five, six or seven times a week. Thats a lot of content. As I said in the intro, its not easy and it wont ever be easy being consistent.

http://www.needahairmakeoverfranchise.co.uk

I constantly feel like I am writing and scheduling content. I will touch on social media a few points down but you should also be consistent with Social media too. Any platform that you can use to spread awareness for your blog you should use. Utilise it if it’s there.

TRY INTERACTING WITH OTHER BLOGGERS

One of the most important things to do if you are part of the blogging community is interaction. You won’t ever grow if you don’t interact and support others. When I first started in 2010 blogging was just getting popular, so getting followers was easier, but with the growth of social media and ‘snippet’ such as twitter attracting followers have become more competitive, so thing such as ‘Tasty Headers’ to attract that click is all the more important. Its a two way street blog writer want new folowers, interesting topics to re-tweet so they can gain more followers also.

Yes, you will get traffic to your site from people other than bloggers but you need that blogging community behind you in order for your blog to be successful.

HOW DOES SOCIAL MEDIA HELP?

Instagram, Twitter and Facebook are the main places where a lot of my social media traffic comes from. Pinterest and TiKTok is another social media platform that is great to gain traffic to your blog. To reach a professional audience Linkedin is also a very good patform.

follow us on twitter

A shoutout for Youtube, if you can get over 1000 followers, you are given a community page were you can post your blog links.

Linking into the point I made about consistency, its just as important to be consistent on your social media pages too.

UPGRADING MY WORDPRESS PLAN

About a 9 month into rebranding my blog I decided to upgrade my WordPress plan to a premium plan. This was probably one of the best things I could have done, it gave me access to be able to add ads onto my blog and it gave me access to premium themes. The premium plan is worth it for people who have just started but want to take their blog further.

I am still decided whether to upgrade to the WordPress business plan. This will allow me to take my blogging to the next level. With the business plan it allows you to download and use plug ins, such as Yoast SEO. Which is a tool that tells you how you can improve your posts to help with google ranking. Which in turn helps with traffic and followers.

Its something you should consider but make sure you can afford it, especially if you are wanting to take your blogging more serious and grow your following.

RELATABLE CONTENT IS KING

An important thing to remember when wanting to grow your following is posting relatable content. Do your research and see what’s going on in the world and what people are searching for, and then blog about it. A lot of the time I write about what I’m going through. I wont necessarily say on the post that its from personal experience or something I am struggling with at the time, but that’s what I do. There are ideas and inspiration all around us.

THERE IS NO PROBLEM IN BROADENING YOUR BLOG NICHE

g.page/needahairmakeover

Being vulnerable goes a long way with readers. They are able to connect with you on such a deeper level if they know you are being open with them.

I’ve had many conversations with other bloggers about this, but I think it’s so important that as bloggers we are also flexible in what we write about. I think it’s so great having a blog niche, but don’t be scared to step out of it every once and a while. Don’t stress about writing something different, you don’t know how your readers will receive it unless you just do it. You will note from my blog that I cover a wide variety of topics.

These are just a few things I have done to grow my following. Please remember that these things worked for me. I hope they help you too!

Thank you for 1k followers
I want to take some time at the end of this post to thank you for 1 thousand followers. Rock on for the next 1000

we just love doing makeovers
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