Discover the secrets to attracting new clients for your hair extensions or salon business in 2024! Needahairmakeoverfranchise.co.uk reveals 14 powerful strategies to promote your services and why engaging potential clients is the key to success. Don’t settle for a bland advert – learn how to captivate and convert customers today!
In an era where the cost of living seems to be perpetually on the rise, individuals find themselves scrutinizing every expense. Among the luxuries that often face scrutiny are visits to hair and beauty salons. As disposable incomes shrink and budgetary constraints tighten, consumers are becoming more discerning about where they allocate their hard-earned money.
In this challenging economic landscape, hair and beauty salons must adapt to the shifting tides of consumer behaviour. It’s not just about providing exceptional services anymore; it’s about creating engaging experiences that resonate with clients and make them feel that their beauty regiment is a worthwhile investment.
Moreover, in an effort to alleviate financial concerns, salons need to explore innovative payment solutions, making it easier for clients to indulge in self-care without breaking the bank. Join us as we delve into the evolving dynamics of the beauty industry and explore strategies for salons to thrive in the face of economic uncertainties.
Discover effective strategies to attract new clients by engage potential clients is more effective than traditional advertising. Find out why.
1. Attract New Clients with a Special Offer
In order to prioritise the acquisition of clients while your training is still fresh, it is essential to offer an introductory promotion. This will not only help kickstart your business but also allow you to gain confidence in your new services through practical experience.
2. Organise a Competition or Raffle
As a means to generate interest from potential customers who may not currently have the financial resources available launching a competition or selling a raffle can excite potential entrée to see if they get luck.
Acquiring the contact information of prospective clients can prove to be highly advantageous. Additionally, exploring various avenues to establish a fruitful business relationship with them can yield fruitful results.
3. Show off Awards and Certificates
Seize opportunities to discuss hair extensions by utilising promotional materials. Display your achievement or award certificate, use mirror decals, and employ table talkers. Reposting our content on your Instagram is also a great way to stimulate conversation. It is important to give proper credit and tags when reposting our results or the work of other stylists.
4. Lead by Example
As a hairstylist, you are a source of inspiration for your clients. What better way to demonstrate the impact of extensions than by wearing them yourself? By doing so, you not only inspire your clients to try extensions, but you also gain a first-hand understanding of the specific type you are promoting.
5. Establish a Referral Program
Birds of a feather flock together. Your extension clients likely associate with friends and family who share similar interests. Consider implementing a referral program that rewards clients for recommending your services to their network.
6. Collaborate with Influencers
If you aim to expand your promotion beyond your immediate followers and network, partnering with local influencers can be immensely beneficial in boosting your visibility and brand recognition.
7. Engage in Conversations
Rather than adopting a pushy salesperson approach, focus on being a trusted advisor to your clients. If you genuinely believe that extensions would benefit a client, don’t hesitate to initiate a conversation about it. Both you and your clients will appreciate the open dialogue.
8. Promote Your New Service
Make sure to effectively showcase your new extension services on all the platforms where potential clients might be looking. This includes updating your social media bios and descriptions, incorporating relevant hashtags, optimising your website, and including the services on your price lists.
9. Offer Discounts, Vouchers, Gift cards and ways to pay
Everyone cannot resist a deal so make it easy for them to take you up on a deal in a variety of ways.
Use discount sites such as wowcher, groupon or shoppersdiscount.club to promote your services. These online websites have a long reach and are good for customer acquisition.
Offer staged payments so you could use sites such as Clearway, Klarna, Afterpay, or Balance. Some platforms are usually free to retailers or some request a monthly subscription. Some offer interest free or cashback to your potential customers.
The best way to combat and remove price barriers, turning browsers into buyers, increasing average order values and expanding your customer base.
Gift cards or vouchers can also attract third party customers to buy as present 🎁 So you could make it easy for parents, grand parents, spouses, friends or work colleagues to contribute towards a gift.
Given the visual nature of our industry, stunning photographs are a powerful selling tool. When scheduling appointments for extension clients, make sure to allocate time for photography. Remember that natural, indirect lighting produces the best results, and before and after pictures have a strong impact. We recommend using the app SplitPic or instagram features to showcase your transformations. Additionally, choose a background that is not distracting to ensure optimal visuals.
You could also send the client a complimentary photo on WhatsApp so they can update their Facebook or instagram image.
When posting your own before and afters online make sure you add your logo and contact number.
11. Host exciting events
Organise hair extension workshops, styling masterclasses, or even virtual consultations. Show off your skills and create a buzz in your community!
12. Collect client testimonials
Positive reviews and testimonials are worth their weight in gold. Ask satisfied clients to share their experiences to build trust and credibility. Don’t be afraid to get your mobile phone out and ask for a video testimonial! You client might surprise you!
12. Partner with local businesses
Collaborate with bridal boutiques, photographers, or event planners to become their go-to hair extension expert. Networking can lead to new clients!
13. Show your personality
Let your passion and personality shine through your brand. People connect with authenticity, so let them see the real you! Do a live video on tips and advice. Post it to reels, shorts and tictok
14. Stay up-to-date with trends
Hair extension styles and techniques evolve constantly. Keep learning and experimenting to offer the latest and greatest to your clients. Remember, promoting your hair extension business is all about building relationships and showcasing your unique expertise. By following these tips, you’ll attract new clients like never before!
In conclusion, the rising cost of living has placed financial strains on individuals, impacting discretionary spending, including visits to hair and beauty salons. As salon owners navigate this economic landscape, it becomes crucial to adapt and find innovative ways to attract clients.
Creating engaging experiences and establishing a welcoming environment are pivotal in retaining customer loyalty.
Additionally, simplifying payment processes can remove barriers that may deter potential clients. It is not just about the quality of service but also about the overall experience.
Salons that invest in client engagement strategies and convenient payment methods are better positioned to thrive in challenging economic times. Let us join hands in reshaping the beauty industry, making it more accessible and enjoyable for everyone. Visit your local salon today and experience a blend of beauty, comfort, and convenience.
Let’s make 2024 your best year yet! 💫✨
Checkout our Franchise Discovery days around the UK https://www.needahairmakeoverfranchse.co.uk
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All about Hair Extensions & Hairloss Courses and Franchise Opportunity by Diane Shawe 
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