In a competitive beauty industry, salon owners face a criti Ical decision: Do you aim to serve everyone, or do you specialise and dominate a niche?
As the founder of Need a Hair Makeover®, an award-winning Specialist Hair Extensions and Hair Loss Salon Franchise, I’ve seen both models up close — and the difference is striking.
If you’re thinking of opening your own salon or investing in a franchise, this direct comparison will help you choose the best path forward.
🏪 General Salons: The Jack-of-All-Trades Model
✅ Pros:
Serves a broad customer base Familiar to most consumers Easier to staff with general stylists Variety of services from cuts to colours
❌ Cons:
High competition — every high street has one Harder to stand out or build loyalty Lower average spend per client Must constantly discount to attract footfall Vulnerable to economic downturns
💼 Specialist Salons: The Expert-Focused Approach
A Specialist Salon focuses on solving a specific, high-impact problem — such as hair loss, extensions, or textured hair care.
At Need a Hair Makeover®, we cater to clients with hair loss, thinning, breakage, or post-chemo recovery, providing non-surgical solutions and instant confidence restoration. That changes everything.
✅ Pros:
High demand + low competition Premium pricing model Customers seek expertise, not just convenience Easier to build a reputation and attract press Supports specialised services, training, and innovation Attracts loyal, high-value clients with ongoing needs
❌ Cons:
Requires specialist training (we provide this) Must be positioned correctly in marketing May limit walk-in traffic if not branded well
📊 Real Talk: Which Model Wins?
Factor General Salon Specialist Salon
Profit Margin Moderate High Customer Loyalty Medium Very High Ease of Startup Easy Supported via franchise Market Saturation High Low Scalability Moderate High (if franchised) Marketing Edge Weak Strong — you’re solving a problem
💡 Verdict: In today’s economy, specialists win. The market craves experts — not generalists — especially when it comes to confidence, appearance, and identity.
🧩 The Gap in the Market
There are millions of people in the UK experiencing hair loss due to:
Alopecia Chemotherapy Hormonal changes Stress Ill health and medication Hair damage from styling
Very few salons are trained or equipped to help — let alone in a dignified, professional, specialist setting.
That’s the gap. That’s the opportunity. People don’t just want creams and lotions, they are looking for instant gratification that makes them look normal and improves there self esteem.
🚀 Why We Chose the Specialist Franchise Model
Need a Hair Makeover® started from a personal experience of hair loss and evolved into a brand that empowers others — from clients seeking transformation to franchisees ready to own a purpose-led business.
Our model includes: Full CPD-accredited training Salon setup support Product sourcing and supply chain access Ongoing marketing and business coaching
We help you own your zone of genius — not compete in a race to the bottom.
Being a generalist may feel safe, but the future belongs to specialists. In a world full of salons, it pays to be the one salon that truly solves a problem.
📣 Let’s Talk
👉 Interested in launching a specialist salon franchise? 👉 Curious about the real costs vs. benefits? 👉 Want to stand out in a saturated industry?
Message me or apply online — your expert salon journey starts here.
The Allure of Beige Blonde: How to Achieve the Look — With or Without Hair Extensions
Are your clients craving that timeless, soft “beige blonde” look? Whether they’re looking to enhance their natural hair or elevate their style with seamlessly blended hair extensions, beige blonde is one of the most requested and versatile shades in modern salons.
At its core, beige blonde is a beautiful blend of highlights and lowlights paired with carefully selected toners — and it can be achieved on both natural hair and high-quality hair extensions. This adaptable hue works wonders for clients wanting a refined, dimensional blonde that flatters a variety of skin tones.
IWhat Is Beige Blonde?
Beige blonde sits right between warm and cool, offering a creamy, soft finish that’s sophisticated without being too icy. Think of it like a cup of coffee with just the right amount of cream — subtle, balanced, and luxe.
It’s a cool-toned, ashier blonde (but not quite silver), and it’s especially popular when paired with ash blonde extensions to add fullness and length while achieving uniform color.
When clients desire this specific tone, using the right toner is critical — especially if you’re blending their natural hair with Remy human hair extensions, as both must be harmonized in tone and texture for a flawless finish.
Who Does Beige Blonde Suit?
The beauty of this shade lies in its flexibility:
Fair Skin Tones: Light beige blonde with a touch of gold highlight enhances warmth.
Cool Skin Tones: A champagne beige with ash undertones creates contrast.
Warm Skin Tones: A “bronde” (light brown + blonde) look can be customised using warmer extensions for dimension.
With bespoke hair extensions, stylists can add tailored color panels, highlights, or babylights without chemically treating the client’s entire head — preserving hair health while achieving the desired aesthetic.
Achieving the Perfect Beige Blonde (With Hair Extensions Too!)
Here’s how to bring that beige blonde dream to life for your client — whether on their natural locks, a full weave, or blended with extensions:
1. Start with a Consultation
Every transformation starts with a thorough consultation — especially when blending hair extensions with colour-treated hair. Evaluate their current colour, hair condition, and goals. If your client has darker or previously dyed hair, they may need a lightening plan over several sessions.
When extensions are involved, you’ll also need to match the tone, texture, and length, ensuring a seamless result. Book your in-depth consultation at www.needahairmakeover.com.
2. Choose the Right Lightener
Even if your client is naturally blonde, lightening may be needed to reach that soft beige tone. This is equally true when prepping hair extensions for custom colouring.
Pre-lightened or virgin Remy extensions can be toned along with natural hair to maintain consistency and blend perfectly.
3. Select a Custom Beige Blonde Shade
After lightening, use professional color to achieve the exact beige hue. From ash blonde to dark beige, mix shades for a multi-dimensional look. Extensions allow you to play with color placement more creatively — for example, adding lighter tones at the ends for a subtle ombré.
4. Add Lowlights & Highlights for Dimension
Want to add more depth or a rooted look? Integrate lowlights or create contrast with babylights — on both natural hair and extensions. Demi-permanent tones like taupe can enrich the beige effect without overwhelming it.
5. Tone With Precision
Once lightened, always tone the hair (and extensions if pre-colored). A pale beige or cool ash toner helps neutralize brassiness. Repeat toning or apply purple/blue shampoo if needed.
6. Grey Hair? No Problem
Grey hair offers an incredible base for beige blonde. If the client wears a hair topper or crown piece, ensure it’s toned to blend with their natural greys. A touch of ash can create a modern, creamy silver-blonde hybrid — chic and flattering.
Maintenance Tips for Long-Lasting Beige Blonde
Whether your client walks away with colored hair, a topper, or a full set of extensions, the right aftercare will keep that beige blonde looking fresh:
Use Purple or Blue Shampoo weekly to keep brassiness at bay.
Color-Depositing Deep Conditioners can keep tones even and moisturised.
Hair Extension-Safe Products are a must — avoiding sulphates and heavy oils that can break down bonds or wefts.
Why Add Hair Extensions to a Beige Blonde Transformation?
Hair extensions aren’t just about length — they’re about confidence, versatility, and achieving a full, flawless colour. Some of the benefits include:
Instant Volume to make beige blonde pop.
Colour Without Damage by using pre-toned extensions instead of over-processing natural hair.
Style Flexibility for events like weddings, proms, or photoshoots.
Need a Hair Makeover® offers a full range of colour-matched extensions, hair growth treatments, training, and even franchise opportunities for stylists looking to grow their salon business.
Let’s Create the Blonde of Your Dreams
Whether your client is dreaming of a bright beige blonde, a subtle balayage, or blending in high-quality extensions for fuller, healthier-looking hair — you’ve got the tools and expertise to make it happen.
Choosing the perfect lash extension curl types is a skill that demands careful assessment of a client’s unique features, such as their natural eyelashes, eye shape, and desired style. At The Lash Professional, we offer a diverse selection of premium-quality extensions in various shapes, enabling experts to customise their designs to meet each customer’s requirements and expectations.
Eyelash Extensions: Elevate Your Eyes & Confidence with Long-Lasting Beauty
Eyelash extensions have taken the beauty industry by storm, becoming a must-have for those looking to enhance their natural beauty effortlessly. Whether you want to wake up looking refreshed, cut down your makeup routine, or simply feel more confident, eyelash extensions can be a game-changer. But beyond aesthetics, proper care is key to making them last longer and keeping your lashes healthy.
Let’s dive into why eyelash extensions are more than just a beauty trend and how you can maintain them for maximum impact.
Why Eyelash Extensions Enhance Your Eyes & Confidence
1. They Make Your Eyes Pop
Eyelash extensions add length, volume, and curl to your lashes, making your eyes appear bigger, brighter, and more expressive. Whether you opt for a natural or dramatic look, the right set of extensions can enhance your facial features and draw attention to your eyes.
2. Say Goodbye to Mascara
Imagine waking up with full, fluffy lashes every morning—no smudging, clumping, or reapplying mascara. Eyelash extensions give you that fresh, polished look 24/7, making your daily beauty routine faster and easier.
3. Boosts Self-Confidence
Beauty isn’t just about looks—it’s about how you feel. With fuller lashes, many people feel more confident and put together, even without makeup. Whether you’re heading to work, an event, or a casual day out, lash extensions give you a naturally glamorous look that boosts your confidence.
4. They’re Customisable to Your Style
From subtle enhancements to dramatic volume, lash extensions come in various lengths, curls, and thicknesses. A professional lash technician can tailor your extensions to suit your eye shape, preference, and lifestyle.
How to Care for Your Eyelash Extensions So They Last Longer
To get the most out of your lash extensions, proper aftercare is essential. Here are some expert tips to keep your lashes looking fresh and flawless for weeks.
1. Avoid Water & Steam for the First 24-48 Hours Lash glue takes time to fully cure, so avoid water, steam, and excessive humidity in the first two days. This means no hot showers, saunas, or swimming until your lashes are set.
2. Be Gentle—No Rubbing or Pulling Resist the urge to rub your eyes or tug at your lashes. This can cause extensions to fall out prematurely and may damage your natural lashes. Instead, pat your face gently when cleansing.
3. Use an Oil-Free Cleanser Oils can break down the adhesive used for lash extensions. Use a lash-safe, oil-free cleanser to gently clean your eyelids and lashes to remove dirt and makeup residue.
4. Brush Your Lashes Daily Using a clean spoolie brush, gently comb through your lashes daily to prevent tangling and keep them looking neat.
5. Sleep on non cotton pillowcases If you’re a side or stomach sleeper, your lashes may rub against your pillow, leading to premature shedding. Try using a silk pillowcase to reduce friction.
6. Avoid Mascara & Eyelash Curlers Extensions already give you that lifted, voluminous look, so mascara and curlers aren’t necessary. Using them can weigh down or damage your lashes, reducing their longevity.
7. Get Regular Refills Lash extensions naturally shed with your natural lash cycle. To keep them looking full and fresh, schedule touch-up appointments every 2-3 weeks.
Final Thoughts: Enhance Your Beauty with Confidence
Eyelash extensions are more than just a beauty treatment—they’re an investment in confidence and convenience. Whether you’re looking for a subtle boost or a bold transformation, well-maintained lash extensions can enhance your eyes and help you feel beautiful every day.
By following the right aftercare routine, you can extend the life of your extensions, save time on daily makeup, and enjoy effortlessly gorgeous lashes.
Are You Ready to Elevate Your Look? If you’re thinking about getting eyelash extensions or need expert advice on lash care, visit Need a Hair Makeover Hair Extensions & Hair Loss Specialist Salon. Let’s bring out the best in your eyes!
Would you try eyelash extensions? Let us know in the comments!
This image shows a guide to eyelash extension curls, volumes, thickness, and lengths. Understanding the different curl types helps customize lashes to suit individual eye shapes and desired effects.Let’s break down the curl types shown:🔠 Eyelash Curl Types & Their Best Uses
1. J Curl (Natural Lift)• Curl Description: Slight, gentle lift. The most natural curl available.• Best For: Clients who want a subtle enhancement, ideal for those with straight or downward-pointing natural lashes.• Eye Shape Suitability: • Hooded eyes• Mature eyes• Straight-lashed clients
2. B Curl (Slightly More Lift)• Curl Description: Slightly more curl than J, still quite natural.• Best For: Clients who want a little more lift but still a soft, everyday look.• Eye Shape Suitability: • Almond eyes• Clients with slightly curled lashes already
3. C Curl (Popular Choice)• Curl Description: Medium curl, creating a bright, open-eye look.• Best For: Most versatile curl; perfect for everyday glam.• Eye Shape Suitability: • Round eyes• Almond eyes• Monolid eyes
4. D Curl (Dramatic Lift)• Curl Description: Strong curl for a doll-eye effect.• Best For: Clients seeking dramatic, wide-eyed glamour. Great for photoshoots and nights out.• Eye Shape Suitability: • Deep-set eyes• Downturned eyes• Monolids
5. CC Curl (Between C & D)• Curl Description: Curlier than C but slightly less than D.• Best For: Lifted look without being too dramatic—ideal balance.• Eye Shape Suitability: • Almond eyes• Hooded eyes• Slightly downturned lashes
6. L Curl (Flat Base + Curl Up)• Curl Description: Straight base with an upward curl—gives a lash lift illusion.• Best For: Clients with monolids or straight/downward lashes. Also helps retention.• Eye Shape Suitability: • Monolids• Hooded eyes• Deep-set eyes
7. L+ Curl (Extra Lift with Flat Base)• Curl Description: Enhanced version of L Curl for even more lift and visibility.• Best For: Great for droopy or hidden lids; gives a super lifted, edgy look.• Eye Shape Suitability: • Droopy or heavy eyelids• Clients with lashes pointing down
👁️ Quick Tip: How to Choose the Right Curl Understanding curl types ensures that your lash set enhances your natural beauty, suits your lifestyle, and delivers the exact vibe you’re going for—whether it’s natural charm or full-on
With insights from Diane Shawe, Founder of Need a Hair Makeover Hair Extensions & Hair Loss Specialist Salon
When you see celebrities like Zendaya, Issa Rae, Keke Palmer, Oprah or Beyoncé rocking a different look every week—from goddess locs to waist-length braids to flawless lace wigs—it’s easy to assume it’s all for glam. But beneath the style switch-up lies something far more intentional: protective styling.
Protective Styling: More Than a Trend
Protective styles, which include lace wigs, braids, twists, crochet installations, and faux locs, are designed to shield natural hair from damage caused by heat, environmental exposure, and excessive manipulation.
While it may seem counterintuitive to cover healthy hair, many high-profile women—and everyday queens—do so to preserve their hair, not hide it. “Afro-textured hair is beautiful and versatile, but it’s also incredibly delicate,” explains Diane Shawe, expert hairloss enhancement and founder of Need a Hair Makeover.
“People wrongly assume it’s strong because it’s thick or coily, but the curl structure makes it more prone to breakage, especially at the bends.”In fact, afro hair has fewer cuticle layers than straight hair, making it more vulnerable to dryness, tangling, and mechanical damage. And for celebrities whose schedules demand 5 a.m. call times, multiple weekly appearances, and frequent travel, managing natural hair daily becomes almost impossible and would end up irreversably damaged.
“Natural hair takes time—not just to style, but to protect, moisturise, stretch, and detangle,” Shawe adds. “Protective styling becomes a practical and empowering solution.”
What Regular Women Love About It Too
It’s not just celebrities turning to protective styles. Across the UK and beyond, thousands of Black women are embracing this method to grow out their hair, manage conditions like alopecia, or simply enjoy style versatility without stress. “Many of my clients want hair that’s low-maintenance but still beautiful,” says Diane. “Whether they’re dealing with hair thinning from medication, stress, or postpartum changes, protective styles allow them to feel confident again—without compromising their real hair.”
Tips for Choosing the Right Protective Style
Before jumping into any protective style, Shawe encourages thoughtful planning:
1. Choose your stylist wisely. “Not every braider or wig installer understands tension, density, and scalp health. If your style is too tight or heavy, it’s not protective—it’s destructive.”
2. Mind the material. Opt for quality synthetic or human hair, depending on your needs. “There’s a myth that synthetic braiding hair is carcinogenic,” (see my article covering that topic in another blog.)
Diane notes. “This stems from misinformation. The hair is made of fibers like kanekalon or toyokalon, which are non-toxic and used globally. The only issue is when people don’t wash it before use, causing scalp irritation—not cancer.”
3. Keep it clean. “Just because your hair is tucked away doesn’t mean you can ignore it. Cleanse your scalp, moisturise underneath, and avoid styles longer than 6–8 weeks.”
4. Listen to your hair. “If your edges are thinning or your scalp feels inflamed, don’t ignore it. Take breaks between installs and rotate with loose styles like crochet or glueless lace wig alternatives.”
The Confidence Factor
Protective styles aren’t just practical—they’re powerful. They allow Black women to reclaim their image on their own terms.
Lace wigs give the illusion of a flawless hairline.
Knotless braids reduce tension.
Crochet styles blend natural texture with flair. And all of them offer freedom of choice.
As Diane puts it: “Black hair is a crown, but how you wear it is your right. Protective styling gives women options, confidence, and control. Whether you’re walking a red carpet or down your high street—rock your style with pride.”
Ready to switch up your style or get expert guidance? Visit http://www.needahairmakeover.com to book a consultation or follow @NeedAHairMakeover on social media to explore 18+ professional protective styling methods, book a consultations, or get help with hair loss solutions.
Most standard salons are not equipped or trained to meet the growing demand for hair loss support.
With their focus still on aesthetics, they often overlook the deep emotional and physical toll hair loss can bring. Clients facing hair thinning, alopecia, traction damage, or post-chemotherapy loss need more than a good blow-dry—they need specialists. And this is where Need a Hair Makeover Specialist Salon Franchise steps in.
A Specialist Salon for a Specialist Market
At Need a Hair Makeover, they specialise in non-invasive, confidence-restoring hair loss disguising techniques:
Hair toppers, toupees, lace frontals, bespoke wigs, 18 integration hair extension systems and infrared and laser hair regrowth theraphy.
Customisable treatments for traction alopecia, hormonal hair loss, and post-chemo recovery
Ongoing care and support for long-term client relationships and producing supportive documents for insurance claims for cranial prostheses.
There approach is holistic, empathetic, and highly profitable—with specialist services clients are actively seeking but struggling to find in conventional salons.
Who We’re Looking For
We’re seeking passionate individuals and salon owners who want to:
Be part of the £88 billion hair loss solution economy
Offer transformational services that change lives
Join a proven brand led by industry pioneer Diane Shawe, an award-winning hair loss specialist, entrepreneur, and published author
Whether you’re an existing salon looking to expand or an entrepreneur ready for your next big move, this franchise opportunity is your gateway to a high-impact, future-proof business.
Treating thin, balding or damaged hair
Act Now: The Demand is Growing Daily
With waiting lists growing, regions being reserved, and awareness accelerating post-pandemic, now is the time to act. We offer full training, brand support, client acquisition tools, and a turnkey business model tailored for long-term success.
In recent years, the pursuit of youthful, radiant skin has seen a significant shift towards non-invasive solutions. As the desire for smoother, wrinkle-free skin grows, more and more individuals are turning to needleless options for their anti-aging needs.
Among these, Botox stock solution anti-aging serums have emerged as a popular choice. Combining the power of Botox with advanced skincare ingredients like aqua collagen, hyaluronic acid, ceramides, and ascorbic acid, these serums promise effective results without the discomfort or risks associated with injections.
This innovative approach not only provides a convenient alternative but also caters to those seeking a gentler, more holistic path to maintaining a youthful appearance.
Let’s explore why this needleless option is gaining traction and how it can benefit your skin over time.
Skin anesthesia consultant, often advise that the benefits of using a Botox stock solution anti-aging serum that includes ingredients such as aqua collagen, hyaluronic acid, ceramides, and ascorbic acid over a three-month period.
Here’s what you can expect:
1. Reduction of Fine Lines and WrinklesBotox is renowned for its ability to relax facial muscles, helping to reduce the appearance of dynamic wrinkles like frown lines and crow’s feet.
This results in a smoother and younger-looking complexion. Additionally, ascorbic acid (Vitamin C), a powerful antioxidant, protects the skin from free radicals, promotes collagen production, and brightens the skin, further reducing the appearance of fine lines and wrinkles.
2. Enhanced Skin HydrationAqua collagen plays a crucial role in locking in moisture, which significantly improves the skin’s hydration levels. This ingredient ensures that well-hydrated skin appears plumper and more youthful. Similarly, hyaluronic acid, known for its remarkable ability to hold up to 1,000 times its weight in water, deeply hydrates the skin.
This reduces dryness and enhances the skin’s elasticity and firmness, contributing to a more vibrant and supple appearance.
3. Improved Skin Barrier FunctionCeramides, essential lipids, are crucial for maintaining the skin’s barrier function. They help retain moisture, protect against environmental damage, and reduce sensitivity, resulting in healthier and more resilient skin.
By reinforcing the skin barrier, ceramides ensure that the skin remains hydrated and protected from external irritants.
4. Brighter and More Even Skin ToneAscorbic acid also works to even out skin tone and reduce hyperpigmentation. Its brightening properties leave the skin looking more radiant and evenly toned.
This dual action of reducing fine lines while improving skin tone makes it a vital ingredient in the anti-aging serum.
Month 1: Initial improvements in skin hydration and texture can be observed. Fine lines may begin to appear less pronounced as the skin starts to benefit f rom the hydrating and smoothing effects of the serum.-
Month 2: Continued use results in further improvement in skin smoothness and hydration. Wrinkles may appear less deep, and an even skin tone becomes more noticeable.-
Month 3: Significant reduction in the appearance of fine lines and wrinkles is expected.
The skin appears firmer, brighter, and more youthful, with markedly improved texture and hydration.
Usage Tips- Consistency:
Applying the serum consistently as part of your daily skincare routine is essential for optimal results. Regular use ensures that the active ingredients have the desired effect on the skin.
– Sun Protection: Daily use of a broad-spectrum sunscreen is crucial to protect the skin from UV damage. This protection helps counteract the anti-aging benefits of the serum and prevents further damage.
– Complementary Products: Using a gentle cleanser and a moisturizer suited to your skin type can enhance the effects of the serum. These complementary products help maintain the skin’s health and amplify the benefits of the anti-aging serum.
By incorporating this Botox stock solution anti-aging serum into your skincare regimen, you can expect a comprehensive approach to anti-aging. It addresses hydration, texture, and skin tone, ultimately leading to a more youthful and radiant complexion.
Discover the secrets to attracting new clients for your hair extensions or salon business in 2024! Needahairmakeoverfranchise.co.uk reveals 14 powerful strategies to promote your services and why engaging potential clients is the key to success. Don’t settle for a bland advert – learn how to captivate and convert customers today!
In an era where the cost of living seems to be perpetually on the rise, individuals find themselves scrutinizing every expense. Among the luxuries that often face scrutiny are visits to hair and beauty salons. As disposable incomes shrink and budgetary constraints tighten, consumers are becoming more discerning about where they allocate their hard-earned money.
In this challenging economic landscape, hair and beauty salons must adapt to the shifting tides of consumer behaviour. It’s not just about providing exceptional services anymore; it’s about creating engaging experiences that resonate with clients and make them feel that their beauty regiment is a worthwhile investment.
Moreover, in an effort to alleviate financial concerns, salons need to explore innovative payment solutions, making it easier for clients to indulge in self-care without breaking the bank. Join us as we delve into the evolving dynamics of the beauty industry and explore strategies for salons to thrive in the face of economic uncertainties.
Discover effective strategies to attract new clients by engage potential clients is more effective than traditional advertising. Find out why.
1. Attract New Clients with a Special Offer
In order to prioritise the acquisition of clients while your training is still fresh, it is essential to offer an introductory promotion. This will not only help kickstart your business but also allow you to gain confidence in your new services through practical experience.
2. Organise a Competition or Raffle
As a means to generate interest from potential customers who may not currently have the financial resources available launching a competition or selling a raffle can excite potential entrée to see if they get luck.
Acquiring the contact information of prospective clients can prove to be highly advantageous. Additionally, exploring various avenues to establish a fruitful business relationship with them can yield fruitful results.
3. Show off Awards and Certificates
Seize opportunities to discuss hair extensions by utilising promotional materials. Display your achievement or award certificate, use mirror decals, and employ table talkers. Reposting our content on your Instagram is also a great way to stimulate conversation. It is important to give proper credit and tags when reposting our results or the work of other stylists.
4. Lead by Example
As a hairstylist, you are a source of inspiration for your clients. What better way to demonstrate the impact of extensions than by wearing them yourself? By doing so, you not only inspire your clients to try extensions, but you also gain a first-hand understanding of the specific type you are promoting.
5. Establish a Referral Program
Birds of a feather flock together. Your extension clients likely associate with friends and family who share similar interests. Consider implementing a referral program that rewards clients for recommending your services to their network.
6. Collaborate with Influencers
If you aim to expand your promotion beyond your immediate followers and network, partnering with local influencers can be immensely beneficial in boosting your visibility and brand recognition.
7. Engage in Conversations
Rather than adopting a pushy salesperson approach, focus on being a trusted advisor to your clients. If you genuinely believe that extensions would benefit a client, don’t hesitate to initiate a conversation about it. Both you and your clients will appreciate the open dialogue.
8. Promote Your New Service
Make sure to effectively showcase your new extension services on all the platforms where potential clients might be looking. This includes updating your social media bios and descriptions, incorporating relevant hashtags, optimising your website, and including the services on your price lists.
9. Offer Discounts, Vouchers, Gift cards and ways to pay
Everyone cannot resist a deal so make it easy for them to take you up on a deal in a variety of ways.
Use discount sites such as wowcher, groupon or shoppersdiscount.club to promote your services. These online websites have a long reach and are good for customer acquisition.
Offer staged payments so you could use sites such as Clearway, Klarna, Afterpay, or Balance. Some platforms are usually free to retailers or some request a monthly subscription. Some offer interest free or cashback to your potential customers.
The best way to combat and remove price barriers, turning browsers into buyers, increasing average order values and expanding your customer base.
Gift cards or vouchers can also attract third party customers to buy as present 🎁 So you could make it easy for parents, grand parents, spouses, friends or work colleagues to contribute towards a gift.
Given the visual nature of our industry, stunning photographs are a powerful selling tool. When scheduling appointments for extension clients, make sure to allocate time for photography. Remember that natural, indirect lighting produces the best results, and before and after pictures have a strong impact. We recommend using the app SplitPic or instagram features to showcase your transformations. Additionally, choose a background that is not distracting to ensure optimal visuals.
You could also send the client a complimentary photo on WhatsApp so they can update their Facebook or instagram image.
When posting your own before and afters online make sure you add your logo and contact number.
11. Host exciting events
Organise hair extension workshops, styling masterclasses, or even virtual consultations. Show off your skills and create a buzz in your community!
12. Collect client testimonials
Positive reviews and testimonials are worth their weight in gold. Ask satisfied clients to share their experiences to build trust and credibility. Don’t be afraid to get your mobile phone out and ask for a video testimonial! You client might surprise you!
12. Partner with local businesses
Collaborate with bridal boutiques, photographers, or event planners to become their go-to hair extension expert. Networking can lead to new clients!
13. Show your personality
Let your passion and personality shine through your brand. People connect with authenticity, so let them see the real you! Do a live video on tips and advice. Post it to reels, shorts and tictok
14. Stay up-to-date with trends
Hair extension styles and techniques evolve constantly. Keep learning and experimenting to offer the latest and greatest to your clients. Remember, promoting your hair extension business is all about building relationships and showcasing your unique expertise. By following these tips, you’ll attract new clients like never before!
In conclusion, the rising cost of living has placed financial strains on individuals, impacting discretionary spending, including visits to hair and beauty salons. As salon owners navigate this economic landscape, it becomes crucial to adapt and find innovative ways to attract clients.
Creating engaging experiences and establishing a welcoming environment are pivotal in retaining customer loyalty.
Additionally, simplifying payment processes can remove barriers that may deter potential clients. It is not just about the quality of service but also about the overall experience.
Salons that invest in client engagement strategies and convenient payment methods are better positioned to thrive in challenging economic times. Let us join hands in reshaping the beauty industry, making it more accessible and enjoyable for everyone. Visit your local salon today and experience a blend of beauty, comfort, and convenience.
Many clients always ask my advice about treatments for dark spots, acne scars, pigmentation, and a host of other facial skin challenges they face after being ill on medication or chemo. Now I am not a doctor, but the internet can help present us with many options once you post the question.
When you start to look into the world of creams, serums, oils, and face masks, every producer claims their product is the best. However, I decided to explore modern techniques, which included technology, and was just amazed at how far we have come from ancient clays to frequencies. I was looking for a non evasive treatment with 90% positive reviews.
So how soon you should start fighting to age is completely your choice. Experts say that some start opting for various anti-ageing or skin rejuvenation treatments right from their 20s. This is simply because they not only want to halt ageing, but also wish to save their skin from discolouration, dullness and other kinds of irregularities.
These days, extremely sophisticated and high-end skin rejuvenation techniques are being experimented with not only in the West but also around the world. The best part about these techniques is, most of these do not require you to go under the knife; insofar as non-invasive or minimally invasive therapies are concerned, you’d indeed be spoilt for choice.
When should you start looking?
How one reacts to ageing, of course, depends on the individual. One can be following a basic skin care routine that involves cleaning, toning, moisturizing and applying sunblocks and yet would like to achieve a more glowing and poreless complexion. Some can get early signs of ageing right from their 30s – fine lines and wrinkles may arrive unannounced. On top of these, there can be dark spots, pigmentation and sagging skin. In that case, one can also wish to opt for non-invasive skin rejuvenation techniques to stop premature ageing.
Therefore, in such cases, which therapies should be the ideal starting point? Says Diane Shawe, founder of Need a Hair Makeover Hair Extensions and Hairloss specialist salon franchise.
This is where my research took me and my findings and why I chose one particular treatment to offer at our salon
Dermabrasion: Basically, dermabrasion removes the uppermost skin layers using a special instrument. This should be performed by a trained cosmetologist. This procedure helps in reducing deep acne scars, brown spots and sun damage. If carried out properly, this particular skin rejuvenation treatment can ensure beautiful and smoother skin.
Microdermabrasion: This non-chemical and non-invasive procedure is effective in exfoliating or removing dead layers. microdermabrasion uses a spray of micro-crystals to remove the outermost layer of dry, dead skin cells in order to ensure a younger, healthier-looking skin.
However, nowadays, we can combine the brightening or anti-ageing serums with microdermabrasion to give better and long-lasting results.
Meso Glow or Meso Therapy: This procedure uses brightening agents such as glutathione, tranexamic acid, hydrating agents, vitamins and minerals and micropuncture techniques. Combined with other treatments, it can definitely help in getting back skin radiance. Generally, a micropuncture technique (using wires and needles) is used. It is one of the most popular treatments with aestheticians. It is safe when executed by a person who’s thoroughly trained in mesotherapy. It cannot be used for the treatment of a pigmentation disorder or anti-ageing alone; when combined with other treatments, it can definitely get you back your skin’s youthfulness.
Carbon Peeling: This is also quite a popular option. The name, apparently, comes from the fact that this procedure involves the application of a thin layer of carbon powder on the face which is subsequently heated up by means of the Quasi-long action of laser HELIOS II and then removed by the Q-switched action of the same laser device, according to specialist therapist, a final pass, after the carbon has been removed, will produce an immediate effect on the skin by exfoliating epidermal layers, improving skin tone, removing large pores and reducing wrinkles.
Platelet Rich Plasma Therapy (PRP): After consulting experts, you can opt for a platelet-rich plasma treatment. The basic principle is this – since our blood is rich in growth and healing factors, these can be used to treat fine lines and wrinkles on our face.
It’s a one-time treatment which can knock a few years off the face and give one a super youthful appearance. Micropuncture techniques are used after numbing the face for 30-40 minutes. To ensure a complete and long term improvement, this procedure can be combined with lasers or micro-needling radio frequency so that the collagen gets remodelled and new collagen is also formed thereby giving a firmer and tighter feel to the skin.
Photorejuvenation: Uses lasers, intense pulsed light or photodynamic therapy to treat skin conditions and remove effects of photoaging such as wrinkles and spots. It also helps in doing away with wrinkles, spots and textures. Fractional lasers like erbium YAG / Co2 fractional can be used to re-surface the skin and lighten acne scars, age spots, photoaging and superficial fine lines and wrinkles.
Achieving flawless, radiant skin has always been a challenge. Dark spots, acne scars, uneven skin tone – these are all common frustrations we face.
But what if there was a revolutionary beauty breakthrough that could transform your skin in just 28 days? Say goodbye to dark spots and hello to radiant, age-defying skin.
Introducing EvoSkin Renewal Treatment using the JOVS Blacken smart device available at Need a Hair Makeover Specialist Salon. With just 9 treatments, this innovative device deminish dark spots, acne scars, evens skin tone, and promotes skin brightening. Not only that, it also stimulates collagen for skin lifting, tightening, and anti-aging effects. Experience unparalleled results and a 28-day skin transformation for just £180 with EvoSkin Renewal Treatment
Oxy Facial: It’s non-invasive, relaxing and painless skincare. A Jet Facial or an Oxy Facial reaches the inner layers of the skin for instant and superior results. “It cleanses with oxygen and saline, exfoliates, boosts lymphatic drainage and provides extraction benefits. Thoroughly and deeply cleansed, the skin is prepped into an optimal condition to receive further benefits from skincare.
What’s more, such treatments are short, ranging from 15 to 45 minutes, and they can leave the skin soft and glowing. “With no irritation or redness to the skin, you will be able to return to your daily activities immediately after the treatment.
DNA Skin Treatment: Many salons and clinics are innovating as well. This represents the next frontier in skincare wherein relevant information from an individual’s genetic profile is analysed to personalise a skincare regime, beauty therapies as well as a recommended diet plan, to achieve healthy, rejuvenated skin.
Ultherapy: It’s described as a HIFU (high intensity focused ultrasound) treatment. An outpatient procedure, this non-surgical procedure kickstarts dead collagen. Experts say that it’s pretty effective in turning back the clock – in other words, the non-invasive micro-lift can make your skin look several years younger. Experts say that ultrasound energy can enter deeper into the skin (than light) and consequently, the rejuvenation process is accelerated. Try it if you have sagging skin around your eyes and your chin.
Mini Hydra Boost Facial: Since most of you could be having extremely hectic schedules, you can try out express facials. Mini Hydra Boost Facial will infuse the skin with intense moisture and reduce oxidative stress. To the uninitiated, oxidative stress is, basically, an imbalance between free radical production and the body’s power to offset their negative or harmful effects through antioxidants neutralisation.
Sygmalift: Experts that it’s another highly effective alternative to invasive or surgical facelifts. Like ultherapy, it’s a highly focused ultrasound (HIFU) procedure, but it’s normally combined with cold laser. Needless to say, it has higher skin penetrative power and can heal affected areas in a more targeted way.
Facial Fillers: This procedure uses injectable gels that can smoothen wrinkles, iron out lines and folds and fill up scars and other depressions on the skin surface. According to Dr Jaishree Sharad, cosmetic dermatologist, temporary fillers made with hyaluronic acid (HA) can last for about a year. “They are safe and can help in forming the body’s natural moisturiser. Permanent fillers, on the other hand, are synthetic and last longer, but there is a rare possibility of infection or granuloma with them,” she says. “HA fillers are mostly used on sunken eyes.
They help to make the eyes look much more youthful and fresh. These fillers are also used to lift eyebrows, fill the temples and also to fill the cheeks. They help to recreate cheekbones in younger women and also make a flat nose sharp without surgery. Other uses of HA fillers include filling thin lips to create a pout, removing laugh lines, recreating a sharp jawline, filling thin earlobes and making wrinkled hands look smoother and youthful.
This is considered better than surgery for various reasons.” Firstly, it is cheaper than facelift surgery. Secondly, if you don’t like the way your face looks after the injection, it can be dissolved with another injection called hyaluronidase within two hours.
The Ayurveda Way: If you are in a mood to go for chemical treatment or lasers, try Ayurvedic alternatives, especially those involving Kerala natural treatments such as abhyangyam and Shirodhara, which, combined with facials using natural products and Kottakkal formulations, can offer a holistic treatmmake-a
Following the success of The Hair & Beauty Awards in Scotland, England, Northern Ireland and Wales, Creative Oceanic named the 2023 finalists for The Nation’s Hair & Beauty Awards in 2023.
Diane Shawe owner of Need a Hair Makeover Hair Extensions & Hairloss Specialist Salon states “To be named as a finalist highlights how hardwork and commitment can pay off. With hundreds of capable candidates for each category and a panel of judges looking at the finer details, just to make the shortlist is an outstanding achievement. What also makes it more important is the fact that we have also had to deal with a pandemic and closure.”
The 3rd Official Nation’s Hair and Beauty Awards 2023 are an exclusive celebration of the hair and beauty gurus that operate in this country. Following the overwhelming response from the public and the phenomenal number of nominations received, the full list with finalists from across Great Britain has been revealed.
“HARD WORK REALLY PAYS OFF” STATES DIANE SHAWE
The glamorous ceremony will take place in September 2023 and will celebrate professionals known for their perfection that have gone above and beyond in the salon and made a real difference in the industry with their excellent services.
The elegant event seeks to acknowledge and honour talented individuals, teams, and salons, whose sole aim is to provide their customers with innovative services and treatments that really work, improving their appearance and confidence.
Top beauticians, hair extensions, consultants, hairstylists, freelancers, and barbers, amongst others, will gather together to celebrate their achievements and their efforts that are put in daily to leave their customers with the best of impressions. The black-tie ceremony promises to be one of the most memorable celebrations in the industry’s calendar this year, with many accolades ready to be presented to the deserving winners.
A spokesperson for The Great British Hair and Beauty Awards said: “We would like to thank the public for their participation in our nomination process.
The Hair and Beauty Awards have become a stable event over the years and even after covid aim to showcase those who have shown great commitment, professionalism, creativity, and care for the client. Therefore, we are so excited to host the third Great British Hair & Beauty Awards 2023″.
Diane Shawe
Diane goes on further to state that “No matter who you are, your background, culture, age or gender, when you have problems with your hair, you want a non invasive quick solution to the problem which can help with ones own self esteem when you feel at your most vunerable. Even those who just simple want a makeover for a wedding, special occasion, work or for personal reasons can be helped”
The Hair and Beauty Awards state that “We hope to provide a platform to thank and appreciate the work of the professionals who have pushed the boundaries in a difficult time and had the continuous support of their customers.
“We wish all the finalists the best of luck.”
Hair Extensions Salon of the Year Midlands
Benjamin Ryan Hair (Birmingham)
Beaut Extensions (Mansfield)
Mychelle Caroline Hair (Brigford)
Victoria Hallam Hair Salon – Mansfield (Mansfield)
The Venu Hair Studio (Nottingham)
Too Perfect Hair Extensions Ltd (Walsall)
Need a Hair Makeover Hair Extensions & Hairloss Specialist Award Winning Salon (Dudley)
checkout our franchise opportunity
Topknot Hair & Beauty (Nottingham)
Platinum Hair Extensions Training Academy (Leicester)
ARevolution is taking the Cluster Lashes Extensions –with No Track Lines in a profitable direction for salons
Get some lush lashes today
Cluster lashes placed under the lash is a new trend because it offers a more natural look than traditional eyelash extensions. This is because the clusters are placed underneath the natural lashes, which makes them less noticeable. Additionally, there is no track line, which is the line of glue that is visible on the lash line with traditional eyelash extensions. This makes the look more seamless and undetectable.
Cluster lashes placed under the lash are also good for salons because they are a quick and easy application. This is because the clusters can be applied all at once, rather than individually. This saves time and money for both the salon and the client.
Here are some of the benefits of cluster lashes placed under the lash:
More natural look
No track line
Quick and easy application
Affordable
Less damaging to natural lashes
Here are some additional details about cluster lashes placed under the lash:
Cluster lashes are made up of a group of 5-10 lashes that are glued together.
Cluster lashes can be applied to the top or bottom of the natural lashes.
Cluster lashes can be made from a variety of materials, including synthetic and human hair.
Cluster lashes can be customized to create a variety of looks, from natural to dramatic.
Cluster lashes can last for up to 2 weeks with proper care.
Cluster lashes are a great way to add volume and definition to your lashes. They can be used to create a variety of looks, from natural to dramatic. Here are some of the benefits of having cluster lashes:
They can make your eyes look bigger and brighter. The added volume and definition of cluster lashes can help to open up your eyes and make them look more awake.
They can help to frame your face. Cluster lashes can help to create a more defined eye shape, which can make your face look more symmetrical.
They can give you a more glamorous look. If you’re looking for a way to add a touch of glamour to your look, cluster lashes are a great option. They can help you to look your best for a special occasion or a night out.
Classic eyelash extensions are the most popular type of extension. In this technique, a single extension is applied to each natural lash. This creates a natural-looking lash that is still long and full.
Volume eyelash extensions use multiple extensions to create a fuller, more dramatic look. In this technique, a cluster of 2-5 extensions are applied to each natural lash. This can create a very dramatic look, but it can also be more damaging to natural lashes.
Hybrid eyelash extensions combine the classic and volume techniques. In this technique, a mix of single and cluster extensions are applied to create a customized look. This can be a good option for those who want a natural-looking lash with a little extra volume.
Magnetic eyelash extensions are a type of false eyelash that uses small magnets to adhere to your natural lashes. They are a popular alternative to traditional eyelash extensions, which use glue. Magnetic eyelash extensions have two components, eyelash strip with thin magnetic strips and magnetic eyeliner. It is considered to be more natural-looking and less damaging to your natural lashes
Strip lash extensions are a type of false eyelashes that are applied to the lash line with adhesive. They come in a variety of styles, including natural, dramatic, and everything in between. Strip lashes can be a quick and easy way to add length, volume, and definition to your lashe. Not everyone’s cup of tea.
Looking for a quick and easy way to get the lashes of your dreams? Look no further than classic cluster lashes! These lashes are applied with no lash line, creating a natural-looking but dramatic effect. And best of all, they can be applied in under an hour from just £25.
Benefits of Classic Cluster Lashes
Natural-looking but dramatic effect Easy to apply Affordable Last up to 3 weeks Book Your Appointment Today!
Discover the secrets to attracting new clients for your hair extensions or salon business in 2024! Needahairmakeoverfranchise.co.uk reveals 14 powerful strategies to promote your services and why engaging potential clients is the key to success. Don’t settle for a bland advert – learn how to captivate and convert customers today!
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All about Hair Extensions & Hairloss Courses and Franchise Opportunity by Diane Shawe 
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