Category Archives: award winners

Specialist Salon vs. General Salon: Which Model Wins in Today’s Market?

In a competitive beauty industry, salon owners face a criti Ical decision:
Do you aim to serve everyone, or do you specialise and dominate a niche?


As the founder of Need a Hair Makeover®, an award-winning Specialist Hair Extensions and Hair Loss Salon Franchise, I’ve seen both models up close — and the difference is striking.

If you’re thinking of opening your own salon or investing in a franchise, this direct comparison will help you choose the best path forward.


🏪 General Salons: The Jack-of-All-Trades Model

✅ Pros:

Serves a broad customer base
Familiar to most consumers
Easier to staff with general stylists
Variety of services from cuts to colours


❌ Cons:

High competition — every high street has one
Harder to stand out or build loyalty
Lower average spend per client
Must constantly discount to attract footfall
Vulnerable to economic downturns


💼 Specialist Salons: The Expert-Focused Approach

A Specialist Salon focuses on solving a specific, high-impact problem — such as hair loss, extensions, or textured hair care.

At Need a Hair Makeover®, we cater to clients with hair loss, thinning, breakage, or post-chemo recovery, providing non-surgical solutions and instant confidence restoration. That changes everything.

✅ Pros:

High demand + low competition
Premium pricing model
Customers seek expertise, not just convenience
Easier to build a reputation and attract press
Supports specialised services, training, and innovation
Attracts loyal, high-value clients with ongoing needs

❌ Cons:

Requires specialist training (we provide this)
Must be positioned correctly in marketing
May limit walk-in traffic if not branded well


📊 Real Talk: Which Model Wins?

Factor General Salon Specialist Salon

Profit Margin Moderate High
Customer Loyalty Medium Very High
Ease of Startup Easy Supported via franchise
Market Saturation High Low
Scalability Moderate High (if franchised)
Marketing Edge Weak Strong — you’re solving a problem

💡 Verdict: In today’s economy, specialists win. The market craves experts — not generalists — especially when it comes to confidence, appearance, and identity.



🧩 The Gap in the Market

There are millions of people in the UK experiencing hair loss due to:

Alopecia
Chemotherapy
Hormonal changes
Stress
Ill health and medication
Hair damage from styling

Very few salons are trained or equipped to help — let alone in a dignified, professional, specialist setting.

That’s the gap. That’s the opportunity. People don’t just want creams and lotions, they are looking for instant gratification that makes them look normal and improves there self esteem.

🚀 Why We Chose the Specialist Franchise Model

Need a Hair Makeover® started from a personal experience of hair loss and evolved into a brand that empowers others — from clients seeking transformation to franchisees ready to own a purpose-led business.

Our model includes:
Full CPD-accredited training
Salon setup support
Product sourcing and supply chain access
Ongoing marketing and business coaching

We help you own your zone of genius — not compete in a race to the bottom.

📥 Ready to Step Into a Niche with Power?

🔓 Request and Download the franchise brochure:
👉 https://needahairmakeoverfranchise.co.uk

🎥 Watch our video
https://youtube.com/shorts/E2_xC_wGwu0?si=G11x23-AWQGJ5Uia

✍🏽 Final Word

Being a generalist may feel safe, but the future belongs to specialists.
In a world full of salons, it pays to be the one salon that truly solves a problem.



📣 Let’s Talk

👉 Interested in launching a specialist salon franchise?
👉 Curious about the real costs vs. benefits?
👉 Want to stand out in a saturated industry?

Message me or apply online — your expert salon journey starts here.

#HairExtensionsFranchise #HairLossSalon #SpecialistSalon #SalonStartup #DianeShawe #FranchiseWithSupport #BeautyBusinessUK #SalonOwners #HairLossHelp #AwardWinningSalon

8 Chic Hair Up Styles You Can Wear in Hot Weather

When the temperature rises, the last thing anyone wants is hair sticking to their neck or frizzing out of control. The solution? Chic up-styles that not only keep you cool but also elevate your entire look. Whether you’re heading to the office, a summer wedding, or just lounging by the pool, these hairstyles are easy, stylish, and heat-proof.

1. The Sleek High Bun


A timeless favourite, the sleek high bun pulls all your hair off your face and neck. Perfect for hot, sticky days, this look can be achieved with a smoothing serum and a little hairspray. It instantly gives you a polished, model-off-duty vibe.

2. Braided Crown


Wrap your hair into a crown braid around your head to achieve a soft, feminine style that also protects your hair from the heat. It’s practical, romantic, and looks great with summer dresses.

3. Messy Top Knot


This carefree style is your best friend when you’re on the go. Twist your hair into a knot at the top of your head and let a few tendrils fall out for that effortless “I woke up like this” look.

4. Low Twisted Chignon


A chic option for evenings out, the low twisted chignon sits neatly at the nape of your neck. It’s elegant, keeps hair off your back, and pairs beautifully with statement earrings.

5. Bubble Ponytail


Add some fun to your up-style with a bubble ponytail. Tie your hair in a high or mid pony, then add elastics every few inches down the length, puffing each section out slightly. Stylish, playful, and heat-proof!

6. French Twist with a Modern Edge


The French twist never goes out of style. For a modern take, leave some strands loose at the front or make it slightly undone for a more relaxed summer look.

7. Braided Bun Combo


Combine two summer favourites — braids and buns. Braid your hair first and then wrap it into a bun for a secure style that stays put all day, even in humid weather.

8. Sleek Ponytail with a Wrap


Keep it classy with a sleek ponytail, but hide the elastic by wrapping a strand of hair around it. Not only does it look refined, but it also keeps everything neat and off your face.

Tips for Summer-Proofing Your Up Styles

Common Mistakes to Avoid with Summer Up-Styles
Even the most stylish up-do can quickly lose its charm if a few common mistakes are made. Here are pitfalls to watch out for:
1. Using Too Much Product
Heavy gels, mousses, or hairsprays can weigh hair down, leaving it greasy or crunchy in hot weather. Opt for lightweight formulas to keep your style fresh.
2. Skipping Heat Protection
If you’re curling or straightening before putting hair up, always use a heat protectant spray. Sun exposure plus styling tools can double the damage.
3. Pulling Hair Too Tight
A tight bun or ponytail might look neat, but it can cause tension headaches and breakage around your hairline. Aim for secure, not strangled.
4. Forgetting to Prep Your Hair
Oily or sweaty roots will make your style collapse faster. Start with clean, dry hair, or refresh with dry shampoo before styling.
5. Not Securing with the Right Tools
Using cheap hair ties or pins that don’t hold properly means constant re-doing throughout the day. Invest in good grips, elastics, or scrunchies.
6. Neglecting UV Protection
Just like skin, hair can get sun damage. Use a UV-protective spray or wear a hat when outdoors for long periods.
👉 Avoid these simple mistakes and your chic up-styles will last longer, feel lighter, and keep your hair healthier all summer.


• Use lightweight styling products to avoid buildup in the heat.
• Keep a few stylish hairpins or scrunchies in your bag for quick touch-ups.
• Dry shampoo or a little texturising spray helps maintain volume and grip.
Hot weather doesn’t mean compromising on style. With these 8 chic up-dos, you can stay cool, confident, and camera-ready all summer long.

👉 Ready for a hair transformation? Book your summer hairstyle consultation at http://www.needahairmakeover.com.

There’s more to adding hair?

Why traditional hairdressing is losing ground

Most standard salons are not equipped or trained to meet the growing demand for hair loss support.

With their focus still on aesthetics, they often overlook the deep emotional and physical toll hair loss can bring. Clients facing hair thinning, alopecia, traction damage, or post-chemotherapy loss need more than a good blow-dry—they need specialists.
And this is where Need a Hair Makeover Specialist Salon Franchise steps in.

A Specialist Salon for a Specialist Market

At Need a Hair Makeover, they specialise in non-invasive, confidence-restoring hair loss disguising techniques:

Hair toppers, toupees, lace frontals, bespoke wigs, 18 integration hair extension systems and infrared and laser hair regrowth theraphy.

Customisable treatments for traction alopecia, hormonal hair loss, and post-chemo recovery

Ongoing care and support for long-term client relationships and producing supportive documents for insurance claims for cranial prostheses.

There approach is holistic, empathetic, and highly profitable—with specialist services clients are actively seeking but struggling to find in conventional salons.

Who We’re Looking For

We’re seeking passionate individuals and salon owners who want to:

Be part of the £88 billion hair loss solution economy

Offer transformational services that change lives

Join a proven brand led by industry pioneer Diane Shawe, an award-winning hair loss specialist, entrepreneur, and published author

Whether you’re an existing salon looking to expand or an entrepreneur ready for your next big move, this franchise opportunity is your gateway to a high-impact, future-proof business.

Treating thin, balding or damaged hair

Act Now: The Demand is Growing Daily

With waiting lists growing, regions being reserved, and awareness accelerating post-pandemic, now is the time to act. We offer full training, brand support, client acquisition tools, and a turnkey business model tailored for long-term success.

Register your interest today and secure your exclusive territory before it’s gone:
Have a quick chat at https://brochure.needahairmakeoverfranchise.co.uk or request more info at Franchise Association

For those ready to evolve, expand, and truly make a difference—Need a Hair Makeover is your next step.

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Need a Hair Makeover Hair Extensions and Hair Loss Specialist Salon Announced as Finalist for 2025 UK Hair and Beauty Awards

Dudley, UK – January 8, 2025 – Need a Hair Makeover Hair Extensions and Hair Loss Specialist Salon, a leader in providing innovative hair extension and hair loss solutions, is thrilled to announce that it has been shortlisted as a finalist in the prestigious 2025 UK Hair and Beauty Awards.

This recognition comes as a testament to the salon’s dedication to excellence, innovation, and passion in the hair and beauty industry. The UK Hair and Beauty Awards is one of the most sought-after accolades in the industry, with tens of thousands of businesses across the UK vying for the honor.

This year’s competition raised the bar by introducing stricter entry criteria, making it an even greater achievement for finalists to reach this stage. Diane Shawe, founder of Need a Hair Makeover Salon, expressed her gratitude and excitement: “It’s truly an honor to be recognized for all the hard work we’ve put into supporting our clients and advancing the industry. This acknowledgment is not just for our team but for everyone who believes in the transformative power of what we do. We are excited about the awards ceremony in August 2025 and are hopeful for a win!”

The salon has become a cornerstone in the Dudley community, serving clients with personalised hair and beauty solutions, including services tailored to those experiencing hair loss. As a finalist, Need a Hair Makeover Salon stands among the best in the industry, showcasing its commitment to setting standards in quality and customer care.

The UK Hair and Beauty Awards 2025 will culminate in a glamorous red-carpet ceremony in August, where winners across various categories will be announced.

About Need a Hair Makeover Hair Extensions and Hair Loss Specialist Salon:

Based in Dudley High Sreet, Need a Hair Makeover Salon specialises in premium hair extensions, bespoke hair loss solutions, and advanced hair care services for all hair ypes. The salon is dedicated to empowering clients with confidence and style while contributing to innovation within the hair and beauty industry.

For further information, please contact: Diane Shawe Website: http://www.needahairmakeover.com We look forward to celebrating this achievement with our clients, team, and supporters! Keep an eye out for updates and join us in cheering for Need a Hair Makeover Salon at the 2025 UK Hair and Beauty Awards!

For more info about our Franchise opportuniy visit https://brochure.needahairmakeoverfranchise.co.uk

Start your own Nail Extension Business from Home in 7 days

Become qualified in 3 days after completing your theory course.

Acrylic and gel nails are the flawless solution to chip-free, freshly polished nails that last for weeks on weeks. In today’s blog post, we will be explaining why now is the time to Set up your own Nail Extension Business.

Our CPD Nail Technician Course is the perfect launchpad to get you on your way to becoming a certified nail technician which can lead you to a number of different avenues within the nail extension industry from being able to successfully set up your own freelance nail business to being able to rent a station in a beauty salon to carry out nail treatments.

Contact us now for more info http://www.hairextensionstraining.academy or call 0203 535 6599

With the price of everything going up, every penny helps. Train to become a nail extensions technician and work from home or from a salon.

A Continued Professional Development Nail Technician course runs for in two parts and goes through the steps on nail artistry and the anatomical elements of nail care such as:

Part One: Theory Course 2 weeks

  • Health & Safety considerations & regulations
  • Hygiene & preparing the client, treatment room & trolley
  • Anatomy & physiology: structure of the skin, the structure of the nail
  • Nail diseases & disorders
  • Client consultations / contra-indications
  • Manicure & Pedicure
  • Marketing your Business

What is nail matrix? 

 

The nail matrix is the area where your fingernails and toenails start to grow. The matrix creates new skin cells, which pushes out the old, dead skin cells to make your nails. As a result, injuries to the nail bed or disorders that affect the matrix can affect your nail growth.

This will be completed as a home theory study with the help of our Virtual tutor.

There will be practical and written assignments which have to be completed in the students own time before attending the 3 day practical training course.

Part Two: 1 Day Practical Nail Course

  • This will consisit of working on a training hand where you will learn how to prepare the nails, apply nail tips, blend nail tips, the different nail shape, apply acrylic and shape, apply gel and cure, how to use electric and manual files, how to apply nail polish or gel and cure under UV Light. Working on live models.

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checkout our other courses at wwwhairextensionstraining.academy

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Need a Hair Makeover Top Hair Extensions and Hairloss Salon Reaches Finalists for the 2023 Great British Hair & Beauty Awards

Need a Hair Makeover Franchise Opportiunity

Following the success of The Hair & Beauty Awards in Scotland, England, Northern Ireland and Wales, Creative Oceanic named the 2023 finalists for The Nation’s Hair & Beauty Awards in 2023.

Diane Shawe owner of Need a Hair Makeover Hair Extensions & Hairloss Specialist Salon states “To be named as a finalist highlights how hardwork and commitment can pay off. With hundreds of capable candidates for each category and a panel of judges looking at the finer details, just to make the shortlist is an outstanding achievement. What also makes it more important is the fact that we have also had to deal with a pandemic and closure.”

The 3rd Official Nation’s Hair and Beauty Awards 2023 are an exclusive celebration of the hair and beauty gurus that operate in this country. Following the overwhelming response from the public and the phenomenal number of nominations received, the full list with finalists from across Great Britain has been revealed.

“HARD WORK REALLY PAYS OFF” STATES DIANE SHAWE

The glamorous ceremony will take place in September 2023 and will celebrate professionals known for their perfection that have gone above and beyond in the salon and made a real difference in the industry with their excellent services.

The elegant event seeks to acknowledge and honour talented individuals, teams, and salons, whose sole aim is to provide their customers with innovative services and treatments that really work, improving their appearance and confidence.

Top beauticians, hair extensions, consultants, hairstylists, freelancers, and barbers, amongst others, will gather together to celebrate their achievements and their efforts that are put in daily to leave their customers with the best of impressions. The black-tie ceremony promises to be one of the most memorable celebrations in the industry’s calendar this year, with many accolades ready to be presented to the deserving winners.

A spokesperson for The Great British Hair and Beauty Awards said:  “We would like to thank the public for their participation in our nomination process.

The Hair and Beauty Awards have become a stable event over the years and even after covid aim to showcase those who have shown great commitment, professionalism, creativity, and care for the client. Therefore, we are so excited to host the third Great British Hair & Beauty Awards 2023″.

Diane Shawe finalist in salon Awards 2023
Diane Shawe

Diane goes on further to state that “No matter who you are, your background, culture, age or gender, when you have problems with your hair, you want a non invasive quick solution to the problem which can help with ones own self esteem when you feel at your most vunerable. Even those who just simple want a makeover for a wedding, special occasion, work or for personal reasons can be helped”

The Hair and Beauty Awards state that “We hope to provide a platform to thank and appreciate the work of the professionals who have pushed the boundaries in a difficult time and had the continuous support of their customers.

“We wish all the finalists the best of luck.”

Hair Extensions Salon of the Year Midlands

Benjamin Ryan Hair (Birmingham)

Beaut Extensions (Mansfield)

Mychelle Caroline Hair (Brigford)

Victoria Hallam Hair Salon – Mansfield (Mansfield)

The Venu Hair Studio (Nottingham)

Too Perfect Hair Extensions Ltd (Walsall)

Need a Hair Makeover Hair Extensions & Hairloss Specialist Award Winning Salon (Dudley)

checkout our franchise opportunity

Topknot Hair & Beauty (Nottingham)

Platinum Hair Extensions Training Academy (Leicester)

QB Extensions (Nottingham)

Click to find out more about our franchise opportunity. International Enquiries here 

Need a Hair Makeover hair extensions and hair loss franchise opportunity