Breaking News for Hair Extensions Lovers by Diane Shawe

How to Achieve Stylish, Low-Maintenance Hair with Kanekalon Synthetic Fiber Extensions

Need a Hair Makeover is thrilled to announce the launch of our Kanekalon blended hair extensions! These affordable, high-quality extensions are perfect for anyone looking to enhance their hair without stretching their budget.

Choosing between Remy human hair and Remy blended hair depends on your budget, how long you plan to use the extensions, and the level of maintenance you’re comfortable with. If you want high-quality, long-lasting extensions and are willing to invest more, Remy human hair is the best option. For a more budget-friendly, short-term solution, Remy blended hair can be a good choice and here’s why.

In today’s economic climate, where the prices of everyday essentials are steadily climbing, budgeting has become a critical aspect of our lives. As we navigate through these challenging times, many of us find ourselves making tough choices and prioritising our spending.

Luxuries such as hair treatments, manicures, and professional makeup sessions often take a backseat as we focus on the necessities. However, for those who still desire the transformative power of hair extensions, there’s an affordable and stylish alternative that doesn’t compromise on quality:

Kanekalon blended synthetic fiber extensions.Kanekalon blended synthetic fiber extensions offer an excellent solution for those seeking to enhance their look without breaking the bank. These extensions combine the best of both worlds – the affordability of synthetic hair and the natural appearance of human hair.

As you read on, we’ll explore why Kanekalon blended extensions are an ideal choice during these times of financial constraint, allowing you to maintain your beauty routine without sacrificing your budget.

Choosing between Remy human hair and Remy blended hair depends on your budget, how long you plan to use the extensions, and the level of maintenance you’re comfortable with. If you want high-quality, long-lasting extensions and are willing to invest more, Remy human hair is the best option.

For a more budget-friendly, short-term solution, Remy blended hair can be a good choice. Discover the Perfect Hair Transformation for Your Special Occasion with Kanekalon Blended Hair Extensions at Need a Hair Makeover!

Are you looking to enhance your look for an upcoming holiday, wedding, or special event? Look no further than our premium Kanekalon blended hair extensions at Need a Hair Makeover.

Here’s why our extensions are the perfect choice for your short-term hair transformation:

Unmatched Realism and Softness: Our Kanekalon blended hair extensions are expertly crafted to mimic the natural look and feel of real hair. With their soft texture and realistic appearance, you’ll enjoy a flawless, stunning look that’s perfect for any occasion.

Flexible Styling: Kanekalon fibers are heat-resistant, allowing you to style your hair with curling irons, straighteners, and other heat tools at low to moderate settings. Whether you desire elegant curls, sleek straight locks, or a trendy wavy look, our extensions can help you achieve the style you envision.

Vibrant Colour Options:Choose from a wide variety of colors to match your natural hair or experiment with bold, fashion-forward shades. Our extensions offer endless possibilities for creative and personalized styling, ensuring you stand out at your special event.

Affordability:Enjoy the luxurious look of high-quality hair extensions without breaking the bank. Our Kanekalon blended extensions provide an affordable option for those seeking a temporary yet stunning hair transformation.

Low Maintenance: Designed for ease of use, our Kanekalon extensions require minimal upkeep, making them ideal for busy schedules and short-term wear. Focus on enjoying your event without worrying about constant hair maintenance.

Looking for affordable yet high-quality hair extensions? Look no further! Our new Kanekalon blended hair range is here to make your dream hair a reality without breaking the bank. Get stunning 18-inch extensions at just £390, compared to £590 for human hair. That’s a huge saving without compromising on quality or style! Say hello to gorgeous hair extensions that won’t hurt your wallet! Our Kanekalon blended hair range offers incredible quality at an unbeatable price. Get ready to shine with beautiful, affordable hair.

Book Your Appointment Today: At Need a Hair Makeover, we pride ourselves on delivering exceptional service and transforming your hair dreams into reality. Our skilled specialists will work with you to achieve the perfect look tailored to your unique style and needs.

Ready to elevate your hair game for your upcoming event? Book an appointment with Need a Hair Makeover today and experience the beauty and versatility of Kanekalon blended hair extensions. Let us help you shine and make your special occasion truly unforgettable. www.needahairmakeover.com

”Your Ultimate Guide to Taming Thick Hair: Products and Treatments That Work by Diane Shawe”


Are you struggling with thick, unmanageable hair? Imagine seeing a gorgeous, free-flowing hairstyle on your phone and wanting it for yourself. At Need a Hair Makeover, our expert technicians can turn your hair dreams into reality. Watch as your hair is transformed right before your eyes, leaving you absolutely delighted with the results.

Managing very thick, unmanageable hair has long been a significant challenge for many women. Daily styling can be time-consuming, and achieving a sleek, polished look often feels like an impossible task. Over the years, the beauty industry has responded with an array of products and treatments designed to tame unruly locks. From chemical relaxers and texturisers to keratin treatments and advanced styling techniques, there are more options than ever to help manage and transform thick hair.

In the past, the focus was primarily on achieving straight, sleek hair, often at the expense of hair health. However, today’s trends reflect a shift towards embracing natural textures and enhancing what’s already there. Both women and men are seeking solutions that not only make hair more manageable but also maintain its health and vitality. The modern approach is about customisation and personalisation—finding the right balance between style and care.



What is a hair Relaxers and what it achieves: Expert Tips and Treatments by Diane Shawe


Relaxers are chemical treatments designed to straighten very thick, curly, or kinky hair by breaking down the hair’s natural structure. Here’s a closer look at what relaxers achieve and their impact on hair:

What Relaxers Achieve:
– Straightening: Relaxers make hair straight and sleek by permanently altering its texture.
– Manageability: They reduce volume and friss, making hair easier to style and maintain.

How Relaxers Alter the Hair:
– Chemical Process: Relaxers use strong chemicals, typically sodium hydroxide or calcium hydroxide, to break the bonds in the hair shaft, resulting in straight hair.
– Permanent Change: The process permanently changes the structure of the hair, so new growth will still be curly or kinky and will require touch-ups.

Pros:
– Long-Lasting Results: Hair remains straight until it grows out, reducing the need for daily styling.
– Reduced Friss: Helps manage friss, leading to a smoother appearance.
– Sleek Look: Achieves a sleek, polished look that can be styled easily.

Cons:
– Potential Damage: The strong chemicals can weaken hair, leading to breakage, dryness, and brittleness.
– Scalp Irritation: May cause irritation or chemical burns on the scalp if not applied correctly.
– Maintenance: Requires regular touch-ups every 6-8 weeks to manage new growth, which can be time-consuming and costly.

At Need a Hair Makeover, our specialists can help you achieve the look you desire while maintaining the health of your hair. Visit http://www.needahairmakeover.com to book an appointment and let us transform your hair into something you love.

What is a hair Texturiser and what it achieves: Expert Tips and Treatments by Diane Shawe

What It Achieves:
A texturiser is a mild chemical treatment that loosens the natural curl pattern of very thick, unmanageable hair. It aims to make the hair more manageable while retaining some of its natural curl and volume.

How It Alters the Hair:
Texturisers partially break down the hair’s protein bonds, reducing the curl’s tightness and making the hair easier to style. Unlike relaxers, which straighten hair completely, texturisers create a softer, looser curl pattern.

Pros:
– Easier Styling: Hair becomes more manageable and easier to comb, style, and maintain.
– Retains Natural Texture: Keeps some of the natural curl and volume, offering a more natural look than relaxers.
– Less Damaging: Generally less harsh than relaxers, reducing the risk of severe hair damage and breakage.

Cons:
– Unpredictable Results: The outcome can vary, sometimes leaving uneven curl patterns.
– Maintenance: Requires regular touch-ups to maintain the desired texture as new hair grows in.
– Potential Damage: While milder than relaxers, overuse or improper application can still damage hair and affect its health.

At Need a Hair Makeover, our specialist salon can guide you through the texturizing process to achieve the best results for your hair type. Visit us at http://www.needahairmakeover.com to book an appointment and start your hair transformation journey.

What is a Keratin Treatment and what it achieves: Expert Tips and Treatments by Diane Shawe


What it Achieves: A keratin treatment smooths and straightens hair by infusing keratin protein into the hair shaft, reducing friss, adding shine, and making hair more manageable. It retains some of the natural wave or curl while creating a sleek and polished look.

Perm

Perms
How it Alters the Hair: The treatment coats the hair with a layer of keratin, which is a natural protein found in hair. This process helps to fill in porous spots, resulting in smoother and shinier hair. The keratin treatment temporarily alters the hair structure, making it easier to style and reducing the time needed for daily hair care.

Pros:
– Smooths and straightens hair, reducing friss.
– Adds shine and makes hair more manageable.
– Reduces styling time.
– Semi-permanent, lasting several weeks to a few months.

Cons:
– Can be expensive.
– Some treatments contain formaldehyde, which can be a health concern.
– Results vary depending on hair type and condition.
– Requires maintenance to prolong effects.

At Need a Hair Makeover, our specialist salon can help you achieve the smooth, manageable hair you desire with our expert keratin treatments. Visit http://www.needahairmakeover.com to book an appointment and experience the transformation.

What is hair Bleaching and what it achieves Expert Tips and Treatments by Diane Shawe

What It Achieves:
Bleaching is a chemical process that lightens hair by removing its natural pigment. This allows for dramatic color changes, whether you’re aiming for a platinum blonde look or preparing your hair for a vibrant, unconventional colour.

How It Alters the Hair:
Bleaching works by penetrating the hair shaft and breaking down the natural melanin (pigment) in the hair. This process strips the hair of its natural color, often leaving it more porous and susceptible to damage.

Pros:
– Versatile Colour Options: Enables a wide range of color possibilities, from subtle highlights to bold, vibrant shades.
– Dramatic Transformation: Provides a significant and noticeable change in hair color.
– Customisation: Can be tailored to achieve various levels of lightness and different effects.

Cons:
– Highly Damaging: Can make hair brittle, dry, and more prone to breakage.
– Maintenance: Requires regular touch-ups and proper aftercare to maintain hair health and color.
– Scalp Sensitivity: Can cause irritation or sensitivity during and after the process.

At Need a Hair Makeover, our specialist salon understands the intricacies of hair bleaching and can help you achieve your desired look while minimising damage. Our expert technicians are here to guide you through the process and provide the best care for your hair. Visit http://www.needahairmakeover.com to book an appointment and start your hair transformation journey.


What is hair Colouring and what it achieves Expert Tips and Treatments by Diane Shawe

Colouring: This treatment involves applying dyes to alter the natural color of hair, providing a wide range of shades from subtle changes to dramatic transformations.

What it Achieves: Colouring can cover grays, enhance natural hues, or completely change hair color, allowing for personal expression and style customisation. It can also add dimension and depth through techniques like highlights and lowlights.

How it Alters the Hair: The process involves opening the hair cuticle to deposit color into the hair shaft. Permanent dyes typically use ammonia and peroxide to achieve lasting results, while semi-permanent dyes offer less commitment with a gentler formula.

Pros:
– Versatility: Wide range of color options and techniques.
– Customisation: Personalised looks to suit individual preferences.
– Gray Coverage: Effectively hides gray hairs for a youthful appearance.
– Dimension: Adds depth and texture to the hair.

Cons:
– Damage: Chemical processing can weaken and dry out hair.
– Maintenance: Requires regular touch-ups to maintain color and prevent roots from showing.- Fading: Color can fade over time, especially with exposure to sunlight and frequent washing.
– Allergic Reactions: Potential for allergic reactions to dye ingredients.

At Need a Hair Makeover, we specialise in professional hair coloring services tailored to your unique needs, ensuring vibrant and healthy-looking hair. Visit http://www.needahairmakeover.com to book an appointment and achieve the hair color of your dreams.

What is a hair Silk Press and what it achieves Expert Tips and Treatments by Diane Shawe

A silk press is a non-chemical hair treatment designed to straighten natural hair using a combination of heat and styling products. This technique involves washing, deep conditioning, blow-drying, and flat-ironing the hair to achieve a sleek, smooth, and shiny finish. Unlike chemical relaxers, a silk press does not alter the hair’s natural curl pattern permanently.

What it Achieves:
The silk press method transforms thick, curly, or coily hair into straight, silky hair without the use of harsh chemicals. It provides a temporary straight style that can last until the next wash, offering a polished look while maintaining the hair’s natural integrity.

How it Alters the Hair:
By using heat, a silk press smooths the hair cuticles and temporarily changes the texture, giving a straight, glossy appearance. The process involves careful heat application to prevent damage and maintain hair health.

Pros:
– Temporary Straightening: Allows for versatility; hair can revert to its natural texture with washing.
– No Chemical Damage: Avoids the potential damage associated with chemical treatments.
– Smooth and Shiny Finish: Leaves hair looking sleek, smooth, and shiny.
– Maintenance of Natural Texture: Hair remains natural, with no permanent alteration to the curl pattern.

Cons:
– Heat Damage Risk: Frequent use can lead to heat damage, causing dryness or breakage.
– Reverts with Moisture: Hair can quickly revert to its natural state in humid conditions or when exposed to water.
– Time-Consuming: The process can be lengthy, particularly for very thick hair.

At Need a Hair Makeover, our specialists can expertly perform a silk press to give you the sleek, manageable hair you desire while ensuring your hair remains healthy and vibrant. Visit http://www.needahairmakeover.com to book an appointment and achieve your hair transformation.

What is a Perm and what it achieves Expert Tips and Treatments by Diane Shawe

A perm, short for permanent wave, is a chemical treatment that alters the structure of the hair to create curls or waves. This process involves applying a chemical solution to break down the hair’s natural bonds, wrapping the hair around rods or rollers to shape it, and then applying a neutraliser to reform the bonds in the new shape.

What It Achieves: A perm adds volume, body, and texture to very thick, unmanageable hair, creating lasting curls or waves that can make styling easier and more versatile.

How It Alters the Hair The chemicals used in a perm change the internal structure of the hair by breaking and reforming the disulfide bonds. This structural alteration makes the hair permanently adopt the shape of the curls or waves formed by the rods or rollers.

Pros:
– Long-lasting curls or waves, reducing the need for daily styling.
– Adds volume and body to hair.
– Can create a variety of curl patterns, from loose waves to tight curls.

Cons:
– Can cause damage and dryness, particularly with frequent treatments.
– Requires maintenance as hair grows out, with touch-ups needed every few months.
– Potential for uneven results if not done correctly, which can lead to friss or breakage
At Need a Hair Makeover, we understand these evolving desires and offer specialised services to turn your hair dreams into reality. Whether you want to smooth out your curls, enhance your natural waves, or try a bold new colour, our expert technicians are here to help.

At Need a Hair Makeover, our specialist salon can guide you through these treatments to make your hair dreams come true. Visit us at http://www.needahairmakeover.com to book an appointment and achieve the look you deserve.

”Your Ultimate Guide to Taming Thick Hair: Products and Treatments That Wo

Transform Hair, Boost Confidence: Discover Our Hair Extension & Hair Loss Solutions Franchise Today! by Diane Shawe

Why You Should Consider a Hair Extensions and Hair Loss Specialist Salon Franchise with Need a Hair Makeover

Are you passionate about beauty and helping people feel their best? Are you considering opening your own salon but unsure where to start? Look no further than Need a Hair Makeover’s hair extensions and hair loss specialist salon franchise. Here’s why this opportunity could be the perfect fit for your entrepreneurial ambitions.

The Rising Demand for Hair Extensions

Hair extensions have become a staple in the beauty industry, popularized by celebrities on red carpets and in magazines. Platforms like YouTube have also seen a surge in discussions and tutorials about hair extensions, highlighting their instant gratification. Unlike waiting for natural hair to grow, extensions provide immediate volume, length, and confidence. This trend isn’t just a passing fad; it’s a booming market with a continually growing customer base.

Addressing Hair Loss with Expertise

Hair loss is a common issue affecting millions in the UK, stemming from various causes such as illness, medication, or chemical damage. The emotional impact of hair loss can be profound, and the demand for specialized solutions is ever-increasing. At Need a Hair Makeover, we offer a range of services tailored to help those suffering from hair thinning and loss. By joining our franchise, you’ll be equipped to provide much-needed relief and boost the confidence of countless individuals.

Instant Confidence Boost for Clients

We all have days when we feel fantastic—our skin is glowing, our lashes are perfect, and our hair is behaving just right. But there are also those times when our look feels outdated and our confidence wanes. Hair extensions and hair loss treatments can provide a significant confidence boost for your clients, helping them feel beautiful and self-assured. As a salon owner, you’ll be at the forefront of this transformation, making a real difference in people’s lives.

Comprehensive Training and Support

Starting a new business can be daunting, but with Need a Hair Makeover, you’re never alone. We provide thorough training to equip you with the necessary skills to excel in this field. From mastering the latest extension techniques to understanding the complexities of hair loss treatments, our training programs are designed to ensure your success. Additionally, our ongoing support means you’ll always have someone to turn to for advice and guidance.

 A Proven Business Model

One of the biggest advantages of joining a franchise is the proven business model. Need a Hair Makeover has a successful track record, which reduces the risks associated with starting a new business. You’ll benefit from our established brand, marketing strategies, and operational systems, giving you a solid foundation to build upon.

Financial Assistance for Your Dream

We understand that financial barriers can prevent many from pursuing their entrepreneurial dreams. That’s why Need a Hair Makeover is committed to assisting you in raising the necessary capital. We want to remove any obstacles and help you turn your vision into reality. With our support, you can focus on what you do best—making clients look and feel amazing.

The Opportunity to Be a Local Expert

Imagine being the go-to expert in your area for hair extensions and hair loss solutions. By establishing a specialist salon, you’ll not only fulfill a growing demand but also become an integral part of your community. Your salon will be a place where clients come to enhance their appearance and regain their confidence, and you’ll be the trusted professional they rely on.

Join Us and Transform Lives

If you’re intrigued by the potential of owning a hair extensions and hair loss specialist salon, we’d love to hear from you. Give us a call at 0330 043 0703 to arrange a viewing and get answers to any questions you might have. We’ll also provide you with a brochure to explore the full potential of this exciting opportunity.

At Need a Hair Makeover, we believe in the power of beauty to transform lives. Join our franchise and be part of a thriving industry, helping people look and feel their best every day. Your journey to success and fulfillment starts here! VisitTransform Hair, Boost Confidence: Discover Our Hair Extension & Hair Loss Solutions Franchise Today!

Visit www.hairextensionsfranchise.com for more information

In Diane Shawe’s thrilling debut fiction, “Scrolling Shadows: Sucked into the Darkside of Instagramverse,” readers are plunged into the captivating yet perilous world of #socialmedia addiction. Meet Amy Richardson, a seemingly typical 17-year-old girl whose obsession with #Instagram takes a chilling turn one fateful night.

Alone in her room, cocooned under her quilt with only her mobile phone for company, Amy unwittingly finds herself drawn into a portal that transports her into the virtual realm of the Instagramverse. Suddenly, her digital sanctuary becomes a treacherous landscape filled with unexpected dangers and enigmatic challenges.

As Amy navigates this surreal world, she encounters mysterious #puzzles that must be solved to unlock the path back to reality. Along the way, she finds an unlikely ally in Nexus, a cryptic guide who offers guidance and assistance in her quest to escape the clutches of the #Instagramverse.

With each twist and turn, Amy delves deeper into the darkside of social media, confronting her addiction and unraveling the secrets that lie hidden within the pixels of Instagram. Will she have the strength and wit to overcome the obstacles in her path and find her way back #home? Join Amy on a pulse-pounding journey through the #digitalabyss, where the line between reality and fantasy blurs and only the brave dare to tread.

Available on #amazon. Listen to a section of chapter 1 here and download here https://payhip.com/DianeShaweEbooksandCourses

Why Are My Eyelashes Irritating My Eyes? Discover the Hidden Culprit by Diane Shawe

Eye Care Alert!

Are you tired of dealing with irritated eyes and wondering why your eyelashes are causing so much discomfort?

You might be surprised to learn that the culprit behind your eye irritation could be Trichiasis, a common condition where your eyelashes grow inward towards your eyes.

Want to learn more about Trichiasis and how to say goodbye to irritated eyes? Head to [read needahairmakeover.blog](http://readneedahairmakeover.blog) to discover the hidden causes and solutions to this pesky problem!

Misbehaving Eyelashes: What You Need to Know About Trichiasis

Trichiasis is a common eyelid abnormality in which eyelashes are misdirected and grow inward toward the eye. This condition can cause irritation, discomfort, and potential damage to the cornea and conjunctiva if left untreated.

Symptoms and Causes

Symptoms:

– Irritation or a feeling of a foreign body in the eye

– Redness and tearing

– Sensitivity to light

– Pain and discomfort

– Blurred vision (if corneal damage occurs)

– Visible inward-growing eyelashes

Causes:

– Chronic blepharitis (inflammation of the eyelids)

– Eye infections

– Autoimmune conditions such as Stevens-Johnson syndrome

– Trauma or injury to the eyelid

– Congenital abnormalities

– Aging-related changes to the eyelid structure

Diagnosis and Tests

Diagnosis:

– Physical examination by an eye specialist (ophthalmologist)

– Use of a slit-lamp microscope to get a detailed view of the eye and eyelids

– Fluorescein staining to check for corneal damage

Tests:

– Assessment of eyelid position and function

– Evaluation for underlying conditions that might contribute to trichiasis

Management and Treatment

Non-Surgical Treatment:

– Removal of the misdirected eyelashes (epilation) using forceps

– Application of lubricating eye drops or ointments to reduce irritation

– Use of antibiotic eye drops or ointments if infection is present

Surgical Treatment:

– Electrolysis: Uses electrical current to destroy hair follicles

– Cryotherapy: Freezing of hair follicles to prevent regrowth

– Radiofrequency ablation: Uses radio waves to remove misdirected eyelashes

– Laser treatment: Uses laser energy to remove and prevent regrowth of eyelashes

– Eyelid surgery: In severe cases, surgical repositioning or reconstruction of the eyelid

eyelashes

Prevention

Preventing trichiasis involves managing underlying conditions that can cause it, such as maintaining good eyelid hygiene to prevent blepharitis and promptly treating eye infections and injuries. Regular check-ups with an eye specialist can help detect and address issues before they become severe.

Outlook / Prognosis

The prognosis for trichiasis is generally good if treated appropriately. Non-surgical methods provide temporary relief, but eyelashes often regrow, requiring repeated treatments. Surgical methods offer a more permanent solution. Untreated trichiasis can lead to chronic eye irritation, corneal abrasions, and potentially vision loss.

Importance of Using the Right Eyelash Extensions and Glue

Safety and Health:

– Using high-quality eyelash extensions and glue reduces the risk of allergic reactions, irritation, and infection.

– Low-quality or improperly applied extensions can cause trichiasis by misdirecting natural lashes inward.

Comfort and Longevity:

– Proper extensions and glue ensure that the lashes remain comfortable and last longer without causing damage.

– Professional application techniques help avoid complications like lashes growing in the wrong direction.

Aesthetic Outcomes:

– High-quality products and professional application achieve a more natural and aesthetically pleasing look.

Booking your EyeLashes Extensions with us if you have sensitive eyes.

 

For a safe and professional eyelash extension experience, book your appointment at [Need a Hair Makeover](http://www.needahairmakeover.com). Their experienced technicians use high-quality products to ensure the health and beauty of your lashes.

Share with someone who’s struggling with eye irritation and help them find relief! #EyeCare Trichiasis #EyelashHealth #IrritatedEyes #needahairmakeover

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Are We Too Easily Offended? Navigating Modern Sensitivity and Entitlement”


”The Rise of Offense Culture: Entitlement, Sensitivity, and Their Societal Impact”

“In recent years, it’s become increasingly apparent that society has undergone a profound shift in its collective psyche. We’ve entered an era where the slightest perceived slight can spark outrage, where the mere whisper of disagreement can be met with vitriolic backlash, and where the notion of personal responsibility has given way to a pervasive sense of entitlement. It’s as if we’ve become a society of hair-trigger sensitivities, where the faintest whisper of offense can set off a firestorm of indignation.

But is this perception merely a product of our own biases, or is there something more profound at play? Have we truly become more easily offended, or are we simply more aware of the offenses that have always existed? And what of this sense of entitlement that seems to permeate every aspect of modern life? Is it a natural response to the increasing complexity and uncertainty of our world, or is it a symptom of a deeper rot – a sense of privilege and expectation that has been fostered by our culture of instant gratification and social media echo chambers?

As we navigate the treacherous waters of modern discourse, it’s essential that we take a step back and examine the underlying dynamics that drive our behaviour. Are we truly more sensitive, or are we simply more sensitive to the sensitivities of others? And what are the consequences of this shift – not just for our individual relationships and communities, but for the very fabric of our society as a whole?



In this blog, we’ll delve into the heart of this debate, exploring the complex interplay of factors that have contributed to our current state of heightened sensitivity and entitlement. We’ll examine the role of social media, the impact of cultural and economic shifts, and the ways in which our own psychological biases shape our perceptions of the world around us. And we’ll ask the tough questions: What does it mean to be offended, and what does it mean to be entitled? Is there a way to strike a balance between empathy and accountability, or are we doomed to forever walk the tightrope between hurt feelings and hurtful words?

Join me on this journey as we explore the intricacies of modern society and the ways in which our perceptions of offense and entitlement shape our world – and ourselves.”

The perception that society has become more easily offended and possesses a heightened sense of entitlement is a topic of significant debate. This perception can be analysed from multiple angles:

Increased Sensitivity and Offense
Factors Contributing to Increased Sensitivity:
1. Social Media Amplification: Platforms like Twitter, Facebook, and Instagram provide a space for rapid sharing and amplification of opinions, grievances, and calls for accountability. This can create a perception of widespread offense.
2. Cultural Shifts: There is a growing awareness and sensitivity towards issues of race, gender, sexuality, and other identity markers. Movements like #MeToo and Black Lives Matter have highlighted systemic issues, leading to heightened sensitivity and vigilance against perceived slights or injustices.
3. Polarisation and Echo Chambers: Social media and selective news consumption can create echo chambers where individuals are exposed mainly to views that reinforce their own, intensifying reactions to opposing views.



Sense of Entitlement
Factors Contributing to a Sense of Entitlement:
1. Consumer Culture: The modern consumer culture emphasizes personal choice and satisfaction, potentially fostering a sense of entitlement where individuals expect their needs and preferences to be prioritized.
2. Individualism: Western societies, in particular, value individualism, which can sometimes translate into prioritizing personal rights and entitlements over communal responsibilities and consensus.
3. Educational and Parenting Trends: Some argue that certain educational and parenting approaches, which emphasize self-esteem and individual achievement, may contribute to a sense of entitlement among younger generations.

Ramifications
Negative Ramifications:
1. Erosion of Discourse: A heightened sensitivity and sense of entitlement can stifle open dialogue and debate. Fear of offending others or being offended can lead to self-censorship or the silencing of differing opinions.
2. Increased Division: When people feel entitled to their views without compromise, it can lead to increased polarization and societal division, as seen in various political and cultural clashes.
3. Mental Health Concerns: Constantly navigating a landscape where offense is easily taken and given can contribute to stress and anxiety, both for individuals and communities.

Potential Positive Outcomes:
1. Greater Inclusivity: Increased sensitivity can lead to more inclusive and respectful environments, where marginalized voices are heard and considered.
2. Accountability: Holding individuals and institutions accountable for offensive or harmful behaviour can lead to positive social change and a more just society.
3. Empathy and Awareness: As society becomes more aware of diverse perspectives and experiences, there can be a growth in empathy and understanding across different social groups.

Conclusion
The perception of increased sensitivity and entitlement in society is complex, with both positive and negative aspects. The key lies in finding a balance between respecting diverse perspectives and maintaining open, constructive discourse. Ensuring that sensitivity to offense does not inhibit free expression and that a sense of entitlement does not override communal responsibilities is crucial for social harmony and progress.
As we conclude our thought-provoking discussion on the perceived rise of entitlement and offenses in today’s society, we’re left to ponder the far-reaching implications of this phenomenon. From the impact on our self-esteem to the way we interact with others, it’s clear that this shift in societal norms has far-reaching consequences. As we strive to cultivate a more empathetic and understanding world, it’s essential to acknowledge and address these underlying issues. Take a moment to reflect on your own experiences and biases – and how they may be influencing your relationships and interactions. And if you’re ready to shed old patterns and elevate your self-awareness, consider visiting our blog

The Importance of Book Cover Design: Unveiling the Secrets Behind “Scrolling Shadows”

Scrolling ShadowsHow did I come up with the design for the cover of my first fiction book

In the world of publishing, the old adage “don’t judge a book by its cover” may ring true in principle, but in reality, the design of a book cover plays a crucial role in capturing readers’ attention and enticing them to delve into its pages. Just like a captivating movie poster or an eye-catching billboard, a well-designed book cover serves as the first impression of a literary work, offering a glimpse into its tone, genre, and overall aesthetic. In this blog post, I will share why the design of your book cover is important and unveil the secrets behind the design of “Scrolling Shadows: Sucked into the Darkside of Instagramverse.”

In my head, I knew what I wanted, but getting it out into visual form was not that easy. I wanted Amy, a modern girl with her mobile phone, which went everywhere with her to be the main focus, but how could I visually draw the viewer into the cover without too much noise? I hired a graphic book cover designer to help illustrate and unlock my imagination into art form, but that was just the beginning

I focused on these five principles:

1. First Impressions Matter: As the saying goes, you never get a second chance to make a first impression. The cover of a book is often the first thing a potential reader notices, whether browsing in a bookstore or scrolling through online listings. A visually appealing cover can grab attention amidst a sea of competing titles, sparking curiosity, and prompting further exploration.


2. Reflecting the Essence of the Story: The design of a book cover should provide a glimpse into the world within its pages. It should convey the genre, mood, and themes of the story, giving readers a sense of what to expect. For “Scrolling Shadows,” the cover design was influenced by the themes of social media addiction, standalone, secrecy, virtual reality, and mystery, with imagery that captures the allure and danger of the Instagramverse.

3. Creating Emotional Connection: A well-designed book cover has the power to evoke emotions and resonate with readers on a deeper level. Whether through striking imagery, evocative typography, or clever use of colour, the design can evoke curiosity, intrigue, or even a sense of nostalgia. For “Scrolling Shadows,” the cover design aims to evoke a sense of a young girl alone with her powerful m9bile phone, suspense and defiance, drawing readers into the thrilling world of the story.


4. Building Brand Identity: In an increasingly crowded marketplace, establishing a strong brand identity is essential for authors and publishers alike. A consistent and distinctive design aesthetic across a series of books can help build brand recognition and loyalty among readers. For “Scrolling Shadows” and future works by Diane Shawe, the cover design serves as a key element of brand identity, creating a cohesive visual identity that sets the tone for the author’s body of work and as Amy matures Can be reflected in the forthcoming series.

5. Standing Out in the Digital Age: With the rise of e-books and online shopping, book covers are often viewed in thumbnail size on digital platforms. This means that covers must be eye-catching and easily recognizable even at a small scale. The design of “Scrolling Shadows” takes this into account, ensuring that the cover stands out in both physical and digital formats, grabbing attention, and inviting readers to click for more.

In conclusion, the design of a book cover is far more than just a superficial adornment—it’s a powerful tool for attracting readers, conveying the essence of the story, and building brand identity. With “Scrolling Shadows: Sucked into the Darkside of Instagramverse,” the cover design serves as a gateway to an immersive and thrilling literary experience, enticing readers to embark on a journey into the captivating world of social media addiction and virtual reality.


Scrolling shadows

Get your copy here
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Let me know what you think about my book cover

New business partnership set up for Dudley town centre

A new multi-stakeholder partnership has been formed with local businesses to stimulate the local economy and improve the vibrancy of Dudley town centre.

The Dudley Town Centre Partnership Group is supported by Dudley Council with national government funding from the UK Shared Prosperity Fund and will work in conjunction with key stakeholders including Dudley Council.

The business-led steering group has an allocated budget and meets monthly to drive change, working collaboratively to deliver projects recommended by businesses to activate and improve the town.

Cllr Paul Bradley, deputy leader of Dudley Council said:

“Collaborative stakeholder groups help to enable change on our high streets but a recent report from High Streets Task Force found that 40 per cent of towns do not have local partnerships in place.

“We know it has been a difficult few years for businesses but we hope this new group aims to give Dudley town businesses a voice and platform to come together while identifying ways to improve the vibrancy of our town centre.

“We’ve already seen positive change including improved cleaning with the introduction of a dedicated full time neighbourhood services operative.”

Dudley Council recently appointed independent advisors ‘Heartflood’ and ‘Save the High Street’ to facilitate formation of the new Town Centre Partnership. The group also holds quarterly open focus groups on particular topics and town centre businesses are encouraged to get involved in the coming months.

Julie Holden, Community Director at Save the High Street added:

“Now more than ever we need to encourage collaboration and work together to strengthen and improve our town centres and high streets.

We are delighted to be partnering with Heartflood to deliver this valuable project, and to be continuing our work to support Dudley town centre businesses.”

Businesses in the town centre are welcome to join the group and can find out more by contacting Dudley Business First on info@dudleybusinessfirst.org.uk

Diane Shawe a member of the steering group for Dudle Town Centre Partnership explains that the UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local businesses, and people and skills. For more information, visit UK Shared Prosperity Fund.

Business support may be available for local businesses, including a free business diagnostic, by registering with a business advisor at https://www.businessgrowthwestmidlands.org.uk/

Visit www.savethehighstree.org website to find out more about forthcoming events and meetings.

Unlock Your Confidence: The Power of Hair Extensions in Transforming Your Look” by Diane Shawe

Want to upgrade your hair this summer

Looking for a full head of #hairextensions to help thicken, lengthen,  lowlight, highlight or just fancy a change?

Unlock Your Confidence: The Power of Hair Extension in Transforming Your Look”

First time clients can benefit from our exclusive offer at our trendy  dedicated Need a Hair Makeover Hair extensions and hair loss salon specialist salon. Need a Hair Makeover Specialist salon

 

With qualified friendly staff,  Head consultant with over 30 years experience,  16 different hair extensions techniques, state of the art equipment you will leave feeling great.

We also provide colouring services, hair treatments, bespoke wigs and toppers, chemical straightening, perms, facials, lashes, makeup and nails using specialist products for sensitive skin.

We work with all hair types, gender and age

Celebrities on Red carpets and magazines have normalised hair extensions. Hair Extensions have been a trending topic among many women on YouTube. It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of hair in a shorter period of time than waiting for hair to grow.

As a woman, confidence is in constant flux, I know we all have those days that we just feel great. Our skin is glowing, our eyelashes went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date.

This summer mermaid curls are the look that is continuing to evolve throughout 2024. In addition to all the classics, we are seeing looser curls, wavy hairstyles and curling just the tips trending.

That means lots of gorgeous texture and body with less styling time. For ladies wanting these gorgeous textured look, we have some lovely curly hair extensions hairstyles that will make you the centre of attention.

So for some women this is a no-brainer. If their tired of a hair style and sick of waiting for their hair to get to the length they want, sick of chemicals, sick of thin lack lustra hair? then with over 16 different hair extensions techniques there is bound to be one technique that can safely help achieve their hair goal in a short time

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Eyes that Wow Step-by-Step Guide to 6 mesmerising eyeshadow styles by Diane Shawe

More and more women are wearing lash extensions, but how can you make your eyes pop more by using eye shadow?

In this blog we will explore 10 different eye shadow application style and demo 6 in our video.

You don’t necessarily need to be a professional makeup artist to create eye shadow applications. With practice and some basic knowledge of colour theory and blending techniques, anyone can learn to apply eye shadow effectively.

There are plenty of tutorials, guides, and resources available online to help you improve your skills.

Here are ten different eye shadow application styles:

1. Natural/Everyday: Soft, neutral shades applied lightly for a subtle, everyday look.
2. Smokey: Dark shades blended around the eyelid and crease for a dramatic, smokey effect.
3. Cut Crease: A defined line created in the crease with a lighter shade on the lid and a darker shade above the crease.
4. Halo: Dark shades on the inner and outer corners of the eye with a lighter shade in the centre of the lid, creating a halo effect.
5. Gradient: Colours blended seamlessly from light to dark or from one colour to another, creating a gradient effect.
6. Winged or cats eyes: Eye shadow extended outward and upward, mimicking the shape of a winged eyeliner.
7. Pop of Colour: Neutral shades with a bright or bold colour applied to the inner corner, lower lash line, or centre of the lid for a pop of colour.


8. Cut-Out: Negative space created by applying eye shadow in a specific shape or pattern, leaving some areas bare.
9. Graphic: Bold, geometric shapes or lines created with eye shadow for a high-impact, artistic look.
10. Glitter/Cut Glitter: Eye shadow with glitter applied all over the lid or concentrated in specific areas or applied with a precise, cut-crease technique for added sparkle.
https://youtu.be/LT74vDc9dW4?si=pvs4h4jH-PBKq62V

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For many people in Britain and throughout Europe, hair loss, thin hair, and damaged hair are major problems. You can help them to get all the help that they need for a full-on hair makeover with the simplest of solutions.

A service that is massively in demand across the United Kingdom. From Glasgow to Bristol, Liverpool to Watford London to Paris

This is a genuine business opportunity with a proven chance of success. You don’t need to be qualified in hair extensions as full training is provided. If you would like to know more about the franchise and would be interested in setting up your own specialist salon for the long-term, you can request a brochure today. Help available with raising finance.

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“Elevate your makeup game with our latest tutorial series! From subtle daytime glam to bold nighttime looks, we’ve got you covered. Dive into our step-by-step guides and master 6 stunning eye shadow styles that’ll have you feeling like a pro in no time! 💫

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Unmasking the Underground World of Food Delivery Apps: A Shocking Investigation by i

Inside the Thriving Black Market for Illicit Deliveroo of Uber Eats and Just Eats Drivers

A delivery driver hands over your takeaway on a Friday night but you probably don’t give the exchange too much thought.

The convenience of food delivery apps like Deliveroo, Uber Eats, and Just Eat has revolutionised the way we order meals, but a dark underblly exists within the industry. Our blog post delved into the illicit black market of rented accounts, shedding light on the potential risks of unknowingly opening your door to substitute drivers. The investigation carried out by i revealed a concerning trend of individuals bypassing the rigorous vetting process by renting profiles, raising questions about the safety and security of customers. As you place your next food delivery order, it’s important to be aware of these challenges and consider the implications of who may be delivering your meal. Stay informed and vigilant in utilising these services to protect yourself and your family because the truth is you don’t really know who you’re opening your front door to.

An i investigation has uncovered a growing black market for renting accounts on apps including Deliveroo, Uber Eats and Just Eat, with more than 100,000 people subscribing to Facebook groups where people can rent, buy or sell profiles in the past three years.

Your food may have been dropped off by a ‘substitute’ rider, someone who has rented a profile on an app from another worker without having to register and will likely have avoided the strict vetting process official riders undergo.

It is a loophole that can be exploited by those who would fail a criminal background check or are in the country illegally, with activity on the Facebook groups, seen by i, indicating the majority of people wishing to rent out a profile on an app do not go through any level of vetting and do not meet the legal criteria to work in the UK.

Three women’s rights groups said they were concerned by the findings of i‘s investigation and warned that women were being put at risk of violence and sexual harassment by the practice of allowing substitute drivers to be effectively untraceable

They also fear that if an official account holder is blocked from using an app because of a complaint, they can go onto rent another account anonymously through the Facebook black market.

Andrea Simon, director of the End Violence Against Women Coalition (EVAW), urged the “multibillion pound corporations” to take urgent action and invest in making their services safer for women

“We also know women don’t usually report this kind of harassment for many reasons – including safety concerns when a perpetrator knows where you live, or the fear of not being believed or taken seriously,” she said.

There are also concerns that some substitute workers are being exploited by traffickers and gangs in breach of the Modern Slavery Act. One expert said that the UK’s “hostile immigration environment” is pushing people into precarious work and that more scrutiny should be on Government policy and the business model of food delivery companies.

Inside the thriving black market

Official delivery workers are also frustrated by the practice, arguing that undocumented migrants are willing to take the poorest paying jobs, which impacts efforts to campaign for better pay and working conditions from the food delivery giants. One union representative claimed the firms are exploiting both sets of workers for profit.

Zamir Dreni, a spokesperson for another union, the App Drivers and Couriers Union (ADCU) told i the “majority of workers are good people” but there is “this loophole that allows some bad people to come through.” “They are not vetted so they could do anything,” he added.

Food delivery giants not only know about the use of substitutes, but advertise it as a perk, saying it gives riders greater flexibility. Just Eat used to promote their scheme as “one of the many positives” of working with the company, but removed this line from its website following i’s investigation.

Currently none of the companies ask for a record of who a substitute rider is but i understands that Deliveroo is now committed to doing so in the future. Uber Eats and Just Eat did not say if they would also take similar action when asked.

There are 4.7 million gig economy workers in the UK, with figures for Deliveroo and Uber Eats in recent years suggesting the two companies have more 120,000 riders between them. Just Eat has under 2,000.

But firms are facing pressure to close this loophole entirely or to enforce stricter rules to ensure background checks are properly carried out. The Home Office said it already had agreements in place with delivery companies to strengthen recruitment and vetting processes and that it was working to crack down on “enablers of illegal migration”.

All three of the food delivery giants currently put the responsibility of background checks for substitutes on the rider who is officially registered to an account.

Deliveroo, Uber Eats and Just Eat all use specialist companies when they need to vet new riders. Once verified, they are permitted under employment law to give a substitute worker access to their account to carry out jobs on their behalf.

The companies do not extend the same resources to a person wishing to hire a substitute, however Deliveroo does offer some money towards the cost of a background check.

One prospective renter ran into problems with their background check and returned to the group asking to rent an account instead© Provided by The inews

Analysis by i shows demand for renting delivery app profiles through Facebook is growing. One such group has gained almost 28,000 members in less than 18 months.

People using these Facebook channels to find work can pay an up-front deposit and a weekly rental fee, which is usually between £70 to £100 a week, to get a rider account. Buying a profile is less common, with some fetching up to £5,000. There are no caps on how much a rider can charge but the rules state they must pay the courier.

A substitute rider operating in the black market is vulnerable on a number of levels. For example, they are required to hand over large sums of money up-front and they are reliant on the account holder honouring their agreement and transferring their earnings whether they are renting or have bought the profile.

The delivery companies said they are working with the Government to improve issues around substitute riders. They added that they have a “zero tolerance approach” towards those who are in breach of their legal obligations when working or who harass or harm customers.

INSIDE THE GROUPS

A rider receives a job, usually transporting food from restaurants and shops to people’s homes, through an app on their phone.

i spoke with eleven people looking for a substitute delivery app account on Facebook. All of them said they were undocumented migrants – people working in the UK illegally.

One man explained that he came to the UK on a tourist visa. He said: “I am a person who does not have papers, and now I am disabled, without work, without [a] residence, without money.”

“I have spent a lot of time and a lot of money in the Home Office and they always ask for proof and proof, I deliver it and they reject me”

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Download a copy from amazon

Others claimed they had worked legally before but had then been hit by administrative delays when they renewed their paperwork and had to find a way to keep earning money.

An Algerian man, who was looking for an account in north London, told i changes to immigration rules had confused him and his paperwork had expired. He said he is unable to pay for a solicitor to help so has turned to free sources of assistance while he tries to find work for the delivery apps through the black market. “I [have] been to the Citizens Advice bureau last week and they are going to help me and I’m waiting for a letter from HM Revenue.”

“My problem is I’m waiting for my share code [proof of right to work] from [the] immigration office because I had an old residence permit.”

He says when the UK left the EU, he didn’t realise this would mean he needed a new permit.

“I didn’t know. I sent a letter to the Home Office and they asked me for proof [of work] from 2010 to 2020. I don’t have the money to get a solicitor… I’m too old to chase all the companies I was working at [as] most of them have closed down.”

i identified 15 groups operating on Facebook that were trading profiles on delivery apps. The largest had almost 28,000 subscribers, while at least four others had more than 10,000 members. While not every person in these channels will be looking to trade an account, and some could be fake profiles, i excluded groups that had fewer than 200 people in them, were not active, not UK-focussed or did not have a large number of recent requests.

Most of these groups were created in 2023, but all were made in the last three years and had more than 100,000 members combined.

The practice is gaining in popularity. i analysed the date members joined the largest page and found a steady increase in the last few months.

It’s impossible to know how many riders use a rented account but anecdotally, official delivery workers complain that it is happening in large numbers.

One said: “A lot people here in Essex are renting. Most of them are here illegally with no visa in the UK. I don’t know how the police in the UK don’t check.”

Facebook removed all of the pages flagged by i. The platform’s rules do not permit listings that promote the sale of digital accounts.

WOMEN’S SAFETY

Official workers, substitutes and customers described incidents where riders had “flirted” or sexually harassed customers, which had led to complaints and the accounts they were using being shut down.

Becca* ordered groceries using her Deliveroo app when she caught the flu earlier this month. She opened the door in her pyjamas, not expecting to be out of her sick bed for long.

The rider checked her ID because she bought paracetamol but she claimed he stared at it for an unusually long time, to the point that she began to feel uncomfortable.

As he eventually handed her the bags, she said he came towards her to the point she felt forced to lean back.

“Then he said to me ‘beautiful girl, lovely girl’, and was leaning in,” she recalled.

Becca said, as a woman in her twenties who lives alone in London, she froze and felt panicked. She said she managed to shut the door, but that he quickly knocked again claiming he’d dropped his keys in one of the bags. He attempted to come into her flat but was interrupted when a friend entered the room. He then left.

“I haven’t reported him as I’m afraid because he knows where I live,” she said. Becca hadn’t checked if he matched the rider’s photo on the app but said knowing he may not be registered with Deliveroo was “a terrifying thought”.

Becca said: “It’s concerning because they can essentially do what they want without any repercussions. I can’t really do anything to stop it or prevent it from happening.”

“He said to me ‘beautiful girl, lovely girl’, and was leaning in”

*Becca, who was sexually harassed by a Deliveroo rider

She’s not the only one to have had an inappropriate experience with her rider. A search on X, previously known as Twitter, shows more than 20 posts from people complaining to UberEats, Deliveroo or Just Eat. While i has been unable to independently verify each complaint, some people provided screenshots as evidence.

One woman messaged Deliveroo to complain about being sent a message calling her “sexy”, as well as a winky face emoji and a smiling, devil horns emoji.

Another complained about a rider sending her his number after trying to flirt with her on the app about her appearance.

Jamie Klingler, co founder of social justice group Reclaim These Streets, told i she had a male Uber Eats rider arrive at her front door when the app had shown a woman would be delivering her food. She reported it but got an automated response.

“We shouldn’t have to worry if our delivery driver might use our addresses to scope our homes for burglaries or worse use our addresses to harass and stalk us; but it is a real concern. And when your delivery driver isn’t the person whose picture you have been supplied, it breaks the little social pact of agreement that they will deliver the food never to use our address in the future.

“We all know that there is calculated risk in sharing any of our personal data, but those risks go up exponentially if you are a woman living alone, but are we not meant to use services that can help our efficiency or convenience out of fear?”

Kay Wesley, deputy leader of the Women’s Equality Party, said: “This is clear evidence that men are abusing the system and that as a consequence women are facing sexual harassment and are feeling unsafe in their own homes.

“There are also risks for drivers… A system that allows this scale of abuse is clearly failing, this simply isn’t good enough.”

It’s not just women who have expressed concerns. One man contacted UberEats after having a male rider turn up despite a woman’s photo being on the account.

He wrote: “@UberEats twice now your drivers don’t much [match] the photos. This makes me feel unsafe. Drivers are using women’s accounts. You clearly have a safety loophole.”

EXPLOITED AND TRAFFICKED

There are concerns some of the substitute riders are being trafficked into the UK with promises of legitimate employment, only to find themselves trapped in a cycle of debt and threats.

One rider was helped by anti-trafficking charity, Hope for Justice. Daniel*, speaking through the charity, said he had paid nearly £15,000 to traffickers who moved him from South America to the UK with the offer of a well-paying job in construction.

When he landed in the UK, this promised job failed to materialise and his traffickers demanded more money. They made him work for a leading food delivery service, with them pocketing his earnings. They threatened his family if he refused to do what they said and beat him.

“The more I paid these men, the debt would just increase,” he said. “We were really scared.”

“My wife was taking my son to school and she was stopped by one of them and they told her ‘tell your husband not to tell anyone anything, not to open his mouth or to share any information, or the worst will happen.’”

It’s difficult to know how common it is for trafficking victims to be made to work under a different person’s account on a food delivery app.

Adam Hewitt, from Hope for Justice, told i that while the big delivery apps have published measures to tackle modern slavery because they know it is a high-risk industry for this type of crime, more needs to be done.

Some of the current measures the delivery firms say they use to protect against modern slavery include identity checks on riders who sign up with them directly and monitoring accounts for suspicious behaviour. Deliveroo, Uber Eats and Just Eat all feature commitments to tackling modern slavery on their websites.

“The more I paid these men, the debt would just increase… We were really scared.”

*Daniel, a trafficking survivor who was made to work for a gig economy app delivering food

Mr Hewitt said: “We have seen cases of criminal gangs who exploit vulnerable people through forced labour using fake profiles on delivery apps, so they get the money from their victims’ work.

“Real-world evidence from trafficking victims we support shows us that the companies are not all doing enough.”

It’s something other riders have noticed too. One man, who has an official delivery account, claimed there is a channel of people coming to the UK to work on Deliveroo and Uber Eats from South America.

“They are promised by other riders from [South America] who are already here.. that once they get here they will be given a delivery platform account so they can start making money straight away but it will cost them £5,000.”

There are not just concerns for those who have been trafficked into these jobs. Some campaigners say the UK’s immigration rules have created a “hostile environment” for people who can’t prove they have a right to work in the country by blocking their access to public services and pushing them into poverty.

Dr Ella Cockbain, an associate professor at University College London who researches human trafficking, smuggling and exploitation, told i: “The UK government’s hostile environment policies make life incredibly difficult for people who don’t have the legal ‘right to work’ or recourse to public funds.

“How else do we expect them to survive other than working in the margins of the labour market? But there, they are likely at greater risk of labour exploitation.”

She added that “people working in the gig economy need better rights and protections, but rather than blaming irregular migrants desperately trying to earn money to survive through account sharing, we should be focusing on companies that make huge profits off exploitative business models and a government that does too little to protect precarious workers”.

HOW THIS IMPACTS OTHER DELIVERY WORKERS

Delivery workers who are directly signed up to the apps said it is not just substitute riders who secured accounts for rent on the Facebook black market who are being exploited.

Many argue the food delivery app companies have deliberately turned a blind eye to undocumented workers because it makes it hard for riders to, as a group, push for higher earnings.

Zamir Dreni, a spokesperson for another union, the App Drivers and Couriers Union (ADCU) has alleged that: “This is the loophole [Uber Eats, Deliveroo and Just Eat] have created to benefit themselves because these guys are illegal. They will take anything given. They won’t raise their voice, they won’t put in a complaint.”

The three companies said they take background checks and lawful working seriously and reject any claims of unduly benefiting from the substitute system.

Some riders i spoke with say those who rent accounts are “desperate” to earn so they do not want to take the financial hit of striking for better conditions and are also willing to pick up the worst paid jobs.

David* said: “They take all the cheap orders so the delivery platform can see they can offer less and less money. Even those as low as £2.80 for a three mile job.”

Another named Elliot* accused some of those working illegally of stealing food from pick-ups to save money and said he was frustrated at those who don’t pay tax and ride without insurance.

Gig economy workers have been striking for better pay, improved working conditions and to be seen as employees rather than self-employed contractors.

Substitution is a key aspect of self employment and is common among contractors but the Independent Workers’ Union of Great Britain (IWGB) said the substitute scheme was used by gig economy companies to strengthen their case that riders are self-employed rather than employees.

This is something Uber Eats, Just Eat and Deliveroo have strenuously denied and argued that riders want to work with this flexibility.

Deliveroo uses facial recognition technology to confirm the identity of account holder riders and will be rolling this out to include substitutes once they have created a register for rented accounts. Uber Eats asks riders to submit photos of themselves for verification at different times, but does not require photo verification of substitutes.

In November last year (2023) , Uber Eats, Deliveroo and Just Eat were told by government officials to implement stricter controls on substitute accounts.

In response to i’s findings, a Home Office spokesperson said: “We have led engagement with these companies to end the use of unverified substitution. An agreement is already in place for businesses to strengthen existing recruitment and vetting processes, and we will continue this work to stamp out enablers of illegal migration, and prevent unacceptable exploitation of workers.”

The three food delivery giants said they were aware of concerns around the issue of substitution.

A Deliveroo spokesperson said the company takes a “zero tolerance approach” towards any rider in breach of their legal obligations when working with the company. They said the firm will immediately cease working with any rider found to be without the right to work in the UK.

“We take our responsibilities extremely seriously. We have introduced facial recognition technology which will help to counter any abuse on the platform and we are strengthening this in the coming months. We will continue to work in close collaboration with the Home Office to support efforts in this area,” they said.

“The safety of our customers is our top priority and Deliveroo has a zero-tolerance policy in place to deal with any harassing, discriminatory, or offensive behaviour. If we become aware of reports of this nature they are immediately escalated, we will work with the authorities to fully investigate if necessary, and cancel that riders’ Deliveroo account to prevent them from working with us again.”

An Uber Eats spokesperson said: “We understand that there are concerns around this issue, and we are working closely with the government and want to find a solution. All couriers who use the Uber Eats app must pass a criminal background check, be over the age of 18 and hold a valid right to work in the UK. Any courier that fails to meet these criteria will lose access to the app.”

A Just Eat spokesperson said: “At Just Eat, we have high standards and a robust criteria in place for couriers delivering on our behalf. This includes ensuring couriers are over the age of 18, carrying out basic criminal checks (DBS), and making sure they have the right to work in the UK.

“Under the UK’s employment law, self-employed independent couriers have the legal, unfettered right to use a substitute. Legally, this means the courier account-holder is responsible for ensuring their substitute meets the necessary standards to deliver on our network.

“If we find that our high expectations are not met, we will immediately take action, including removing couriers from our network.

“We are working closely with policymakers and others in the industry to develop solutions which ensure couriers substituting their work do so safely in accordance with the law.”

*Some names have been changed

Source https://www.msn.com/en-gb/news/world/inside-the-thriving-black-market-for-illicit-deliveroo-uber-eats-and-just-eat-drivers/ar-BB1jXFEC

© Provided by The i

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