Category Archives: accreditation

Are you focused, productive, transactional or inspirational? by Diane Shawe

Posted on September 6, 2015 | Leave a comment

shortcourses expert bannerBeing busy isn’t the same as being productive, but how do you assess what you need to do to improve both your productivity and your staff?

Would an online Personal Training Need Analysis that takes about 10 minutes help?

Then  CLICK HERE TO TRY ONE FREE Personal Training Needs Analysis and in as little as two hours you can judge for yourself if it would be of use in your business.

Would it help if you could find out how to get the best out of your employees?

Would it help to be able to speed up Pre-Interview selections, Staff Appraisals, Training Needs, Personal Development, Management Selection, Team building and any of those otherwise expensive long winded, time consuming and expensive process?

Well click on our complimentary link to see how it works, I promise you will not be disappointed.

What most people, employers, entrepreneurs and even some educational institutions do not have in today’s current environment is time, the necessary resources and the infrastructure they need to support and achieve learning objectives cost effectively.

Out with the Old in with the new but who is going to be ready at the ‘Start Line’ with all the right tools to assist with the new Continued Competences?

We can offer a person centric online Personal Training Needs analysis tools and  reports to aid in the development of any individuals or organisations growth. The profiles and learning programmes are designed to help reduce risk and to create action and results.  Goal setting is no good without implementation.

We invite you with our compliments to click and complete 10 simple questions and we will send you back a report so that you can see how it works and give us your feedback.

In order to better identify and appraise an individual to pinpoint specific training needs, the Speed of Implementation and adaption to change will confirm who gets ahead or sustain growth by using technology to help with self appraisal, self reflection and personal development.

However, the new skill set or competencies, aims to define the standards needed to enter, compete and remain in the profession which mainly comprise of the following:

  1. Ethics, professionalism and judgment;
  2. Financial Literacy and Technical ability;
  3. Managing yourself and your work;
  4. Working with other people.

That said, in order to meet these new core competencies, individuals and organisations will be required to undergo a process of self-reflection through a high-level Personal Training learning needs analysis to identify their own learning gaps; as well as identify gaps specific to those needed by the organisation they work with. Ideally, this process will be recorded and accompanied by an evaluation of the success of the learning completed and ultimately, organisations will be required to make an annual declaration that they have considered and taken action to address Point of Need training.

We look forward to your feedback once you get your free report back and then maybe we can discuss the speed of implementing this process throughout your business or consulting services.

Just click here now and in just 10 minutes you would have completed 10 questions and we will send you back the results.

 

Why strategies for modernising corporate learning should focus on learning outcome cover by diane shawe

 

“The only thing worse than training people and having them leave, is not training them and having them stay”

 

What do we do..

We specialise in resourcing short courses via a pre-populated LMS solution for Point of Need Training via mobile devices so that all different levels of staff can access training whilst on the move using their own device supported by one off our virtual tutors to help them complete their online 4 weeks course.

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12 Do’s and Don’t Tips For Getting And Keeping High-Net Worth-Clients by Diane Shawe

Posted on August 30, 2015 | Leave a comment

Hair Extension and Makep masterclasses Diane ShaweThere are just over 500,000 millionaire households in Britain, more than in any other European country but fewer than in China, Japan and of course the US.

article by Diane Shawe M.Ed and Eryca Freemantle

As for billionaires, the UK has 1,044 and is second only to the US, though as we all know most of those billionaires are people who made their money elsewhere and then moved to the UK, rather than the home-grown variety.

Worldwide there were 16.3m millionaire households at the end of last year, up from 13.7m at the end of 2012.

Those are three of the conclusions from the latest study by Boston Consulting Group of global wealth – it does it every year and 2013 was notable as the rich got quite a lot richer.

Total global private wealth grew by 14.6 per cent to reach $152bn, the two main drivers being the rise in equity markets and the continuing strong economic growth in the emerging world. The region in which wealth grew fastest, unsurprisingly, was the Asia-Pacific. Since the financial crisis China has passed both Germany and Japan in terms of total household wealth.

So with all that pool of statistics, how do you go about bagging a High Networth Client and keeping them?

  1. Do work at Knowing the trends and your product.When selling a product or service to an athlete or celebrity, it’s all about referrals. You won’t get far going directly to the client, Instead, you need to build relationships with trusted sources of the client. For example, find a way to connect with an agent or financial advisor. If you can get these people sold on you, you have a much better chance of getting a referral.
  2. Don’t Scream – No need to scream. Stay cool, calm and collected. After all, they are human.
  3. Do learn to get around the gatekeeper.To approach a client’s trusted sources, you have to find a way in. Social media makes it easier than ever to find connections, but the power of the phone is still the better route, but you need to plan what your going to offer. Remember the gatekeeper can also get bombarded by lots of enquiries every day on social media so be smarter and look at how you can develop  point 7
  4. Don’t say “OMG” – Some people say “Oh my God” to everything, you sound juvenile
  5. Do try and beat the receptionist to the office. A little clever secrets is to make early morning phone calls, before the office opens. If the company has a dial-by-name directory, you can often catch the person you want to reach at their desk, especially if their name is on the door. You’d be amazed at who picks up the phone at 5:30 a.m.”
  6. Don’t Stare: Its rude and frightening
  7. Do try to stand out.When you’re selling a commodity such as makeup, you’re working with the same inventory as every other artist. That means your value comes from standing out.No matter what your industry, work on developing your qualifications and personality, Have an excellent commitment to client, and find a niche and exploit it.
  8. Do not ever say – “I love You” Do you know how silly you sound?  They will no doubt think your crazy
  9. Do say a memorable ‘thank you.’ Often people do things prior to selling to be remembered, but often when you get the sale, doing a memorable thank you can result in other referrals coming your way.
  10. Don’t take Photos –  Do not take photos of them while working on them without asking their permission
  11. Do have a higher mission.It’s not always about making money just to pay your bills, giving back can also encourage high net worth clients feel good about working with you and support any project that is dear to your heart and help people or animals around the world.
  12. Don’t Cry – Professionals do not cry on the job- especially for nothing
Want to learn how to earn £4000 a month?

Want to learn how to earn £4000 a month?

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Creating a Win Win situation is not just about Selling

Posted on August 21, 2015 | Leave a comment
Negotiations outside the box

Negotiations outside the box

Keeping an Open Mind

article by Diane Shawe M.Ed

Have you ever started working on a project and had someone come along with an idea you never thought of that made the project much better? Perhaps it sped up the process, gave it much more depth or meaning, or led to a richer result in some way.

If you were closed-minded about the project, you would not have even noticed that someone came to you with a better suggestion. Being open-minded, however, allowed you to recognise the value and merit of someone else’s ideas, and voila! Things worked out much better than you had ever imagined.

When you apply open-mindedness to negotiating, it helps to support your flexible and adaptable nature. For example, perhaps you set your mind to negotiate the best price you can, but your counterpart approaches you with a better price than you had imagined as your benchmark. If you are open-minded, you hear what your counterpart proposes. If you are closed-minded, you are so focused on the outcome that you might not hear what they offer at all, and you may actually negotiate yourself a weaker deal.

Not every negotiation is about reaching a win-win solution. Sometimes, not everyone can win. For example, when an organization is preparing to downsize, the employees may be looking for the most benefit they can get, but they know that they will not have a job in the end. In collaborative negotiations, your real objective is to reach the best possible result for all parties. This might include some compromise, and should always involve working toward relationships.

Long Term and Short Term Relationships

CPD FrameworkWhen you consider relationships in negotiating, the length of the relationship is very important. If you are negotiating with someone that you will never see again, and with whom you have no investment, go ahead and put everything on the table. This would be the case if you were bargaining about a one-time purchase (such as furniture or a television from a commission based salesman, for example). In many cases, however, you may be looking at a much longer-term relationship. In the case of labour negotiations, many unions have strong negotiators who work with them for many years.

The union negotiators are skilled professionals, and they may approach your meetings very confident that they, themselves, will be around much longer than the current group of managers and negotiators that the employer has. If you are an employer negotiator, you will want to consider the long-term effects of the relationship that you foster, as well as the specific terms that are agreed upon. Expect, for example, that if you are currently negotiating wage or benefit rollbacks, the union is going to be very resistant, and that if you are successful in negotiating those reductions, the union is going to negotiate their reinstatement at the next round.

Labour negotiations are about long-term relationships. Consider also that the terms that you bring up in this kind of negotiation will have a long lasting effect on the company and its employees. The union knows this too, and that it is important to realise that the negotiations are a part of a long-term relationship that can be strengthened or damaged by the results of the negotiations that you are taking part in.

When you are thinking in terms of relationships, be ready to leave some items on the table. That means that some items that you thought were important may not be considered in this round of negotiations. This is one of the times when detaching yourself from the outcome is important; there will be other opportunities to work with this contract or similar ones again, and those may be the times that you will be able to bring those other items to the fore.

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About the Author

Diane Shawe is a speaker, trainer, mentor, consultant, entrepreneur and author with 15 published titles on Amazon.   With more than 25 years of experience. She has personally trained over 2800 people around the world in a variety of fields and has published a number of works. She has contributed to over 100 Kiva Entrepreneur’s around the world.

She was also one of the producers of a Day time Ladies Talk Show in 2015 and Host of one of the UK’s best loved Annual Hair Extensions Awards.

Diane also enjoys oil painting, sailing and clay pigeon shooting. She focuses on topics that she is passionate about in her writing and has attracted over 36,000 followers on her popular blog.

Media Contact
Company Name: AVPT Short Courses
Contact Person: Diane Shawe MEd
Email: Send Email
Phone: +44 208 1333120
City: London
Country: United Kingdom
Blog Website: http://www.academyexpresscourses.com
Training http://www.hairextensionstraining.academy

Diane Shawe’s eBooks are available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V6

Diane Shawe Social media links http://www.phollo.me.com/expresscourses

 

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How can prisoners improve if the internal educational system fails them? by Diane Shawe

Posted on July 17, 2015 | Leave a comment

Michael Gove short courses expert blogPrison education must improve, Michael Gove says, failures were “indefensible”

article by Diane Shawe

Education in prisons must be overhauled in order to tackle a “persistent failure to reduce re-offending”, the justice secretary is to say. Michael Gove stressed in a speech that helping prisoners become literate and numerate makes them “employable”.

Diane Shawe states “The only thing worse than training prisoners and having them stay, is not training them and having them leave”

Whilst the Prison Governors Association welcomed the proposals, as usally after making no practical contribution to change in terms of prisons education,  raised concerns about how changes would work in practice.

Earlier this week, chief inspector of prisons Nick Hardwick said the government’s “rehabilitation revolution”, launched five years ago at the outset of the coalition, had not even started.

He said in his last annual report that prisons were in their worst state for a decade and some jails were “places of violence, squalor and idleness”.

Prison education, work and re-offending

  • £145m spent every year in England and Wales on prison education
  • 95,300 offenders over 18 were in education in 2013/14
  • Almost half of adult prisoners re-offend within one year of their release
  • 60% re-offend if they serve sentences of less than a year
  • Two-thirds of offenders under 18 re-offend within twelve months of release

In his first speech on the issue since being appointed as justice secretary in May, Mr Gove is expected to say that society is collectively to blame for the failure to “redeem and rehabilitate” offenders, and he will call for an end to the “idleness and futility” of prison life.

The justice secretary says he wants to look at “earned release” for offenders who are committed to education and gain qualifications that are respected by employers.

prisons reoffending and education by diane shaweIf prisons moved to such a system, it would be a major change from the current policy under which most prisoners are automatically released on licence at the halfway point of their sentence.

Juliet Lyon, director of the Prison Reform Trust, said: “The challenge now is to translate this marked new reflective tone set by the Justice Secretary into sensible policy and to create a just, humane and effective penal system.”

Educating prisoners can turn them into “contributors to society”

“No government serious about building one nation, no minister concerned with greater social justice, can be anything other than horrified by our persistent failure to reduce re-offending,” Mr Gove is expected to say at the event in London, hosted by the Prisoner Learning Alliance.

“In prisons there is a – literally – captive population whose inability to read properly or master basic mathematics makes them prime candidates for re-offending.

“Ensuring those offenders become literate and numerate makes them employable and thus contributors to society, not a problem for our communities.

Diane Shawe CEO of Express Training Courses (AVPT short courses Ltd) is concerned that once again emphasis is placed on numeracy and literacy which failed most of them at school and not enough critical thinking is placed on providing life skills and soft skills.

Gove states “The failure to teach our prisoners a proper lesson is indefensible. I fear the reason for that is, as things stand, we do not have the right incentives for prisoners to learn or for prison staff to prioritise education. And that’s got to change.”

Mr Gove is also expected to use the speech to propose giving governors more control and rewarding them if offenders do well.

He will say that one of the “biggest brakes on progress” in all prisons is the “lack of operational autonomy and genuine independence enjoyed by governors” – who are often set very tight criteria on how prison life should be managed.

“Yet we know from other public services – from the success of foundation hospitals and academy schools – that operational freedom for good professionals drives innovation and improvement. So we should explore how to give governors greater freedom – and one of the areas ripest for innovation must be prison education.”

It is about time we had some proper joined up thinking, Gove as usual like to deal with the problem straight on whilst some around him loves to keep the mother of all restriction and red tap rolling even when they can see there is no progress.

What do we do..

We specialise in resourcing short courses via a pre-populated LMS solution for Point of Need Training via mobile devices so that all different levels of student can access training whilst on the move using their own device supported by one off our virtual tutors to help them complete their online 4 weeks course. We also specials is short intense classroom style training with student manuals and supportive adult educational material for Learning by Doing in a range of Soft Skills courses.

Source: http://www.bbc.co.uk/news/uk-33554573  17th June 2015

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10 Tips for Becoming a Social Media Influencer by Diane Shawe

Posted on May 30, 2015 | Leave a comment

10 tips on becoming social media influencer by Diane ShaweAre you trying to become a social media influencer?

article by:

CEO at AVPT Ltd. Business Growth Training Provider & CPD Approved by SRA. Startup Loan Mentor

To be considered an influencer, people need to see you as a resource. Consider your audience and share content that they’ll find useful. Post original articles, plus posts from other trusted sources.

Publishing on social media is a great way to share expert knowledge and develop your influencer status.

In this article I’ll share ten tips that can help you become a social media influencer.

Discover ten tips for becoming a social media influencer.

1: Focus on one area and one specialism

To become an influencer, master a specific topic within your niche. If you cast your net too wide, it will be difficult to gain the level of knowledge necessary to be considered an expert.

If your goal is to be an expert in the digital space and become known as an influencer, there are plenty of things you can do to raise your profile. Develop your expertise and use social media to raise yourself to influencer status. To help you find your focus here are some points to consider.

What do you think?
What is your niche?
What platforms get the most engagement?
How have you developed your reputation as an influencer?
In what ways will you engaged your audience and shared your expertise

Either focus on one social media industry such as social media marketing or public relations, or on a single platform like Facebook, Twitter, LinkedIn, Pinterest or Instagram. The Vine is also good for short video clips from your Youtube account.

1: Master one topic to become a true expert.

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Start small and learn as much as you can about your desired niche through research and experimentation. That way, you’ll be able to discover the ins and outs of your specialty and form your own ideas, as opposed to simply restating others’ opinions. This is a very important step on your way to influencer status.

Oh and try not to drill down too much in your articles, more and more people access using a mobile device so think about what you would want to see if it was you reading someone else’s blog.

2: Subscribe to Platform Blogs

Social media is unique because it is in constant flux. Stay on top of the latest platform updates, such as algorithm changes, new analytics and added features, as they can drastically change a social channel and the way it’s navigated.

Whether you want to be viewed as the authority on a social channel or a broader industry, read platform blogs regularly: Facebook, Twitter, LinkedIn, Pinterest and Instagram. There’s no better way to keep tabs on any social media channel.

3: Familiarise and Read Relevant Blogs Daily

In addition to platform blogs, read other information outlets to gain valuable insights into your niche. Study news, expert opinions and case studies that are published or shared by people you trust.

Makes subscribing to and reading multiple blogs easy.

By using a tool like Feedly to subscribe to a variety of relevant industry blogs, you will benefit from different viewpoints and helpful advice.

4: Do you use your Alert Settings?

Reading press releases, news alerts and relevant posts is key to staying informed. When you know what’s happening, you can keep your followers in the know.

Since it is impossible to keep track of all of the information from platform blogs and your favourite outlets, invest time into creating alerts directly related to your specialism. A couple of tools that make it easy to stay on top of relevant news are Google Alerts and Social Mention.

5: Populate Your Blog

There is nothing worse than a blog that is several weeks out of date! Write blog posts and publish consistently. You should shoot to publish at least two to three times each week.

To stay on track, create an editorial calendar and stick to it.

Partner with other influencers and reblog them. Interview them, (over the phone, on skype or send them 5 questions to answer. Invite them to contribute to your blog or run a promotion together that gets shared on everyone’s sites.

6: Publish on LinkedIn

In addition to your own blog, re-create your posts on LinkedIn’s publishing platform. Cut and paste your previously published blog posts and add a headline, image and keywords. (I hope you have a linkedin account)

Remember, people generally assume LinkedIn posts are only from the most influential thought leaders. Now, when people in your network and beyond see your articles on LinkedIn, it is likely they will view you as an authority too.

Share your knowledge and get noticed by publishing on LinkedIn.

Through its publishing platform, LinkedIn has created a prime opportunity for influencers to get noticed.

7: Use Sharing tools to share Valuable Content

I repeat again, share content. Once you’ve determined your focus and have implemented a system for keeping on top of the latest news and information within your niche, start sharing high-value influencer content with your audience via social media.

8: Seek out and Contribute to Other Sites

One of the quickest ways to gain influencer status is to contribute your unique content to other blogs and publications. Guest posting increases your visibility, bolsters your credibility and increases traffic to your own blog.

After your content is published, let people in your network know. Tweet a link, share it on Facebook, tell your other online communities and add it to your LinkedIn profile publications. Dare I say it but +google plus is fast becoming a really influential content showcase. Have you got your account set up yet?

9: Be Seen Engaging Online

To be an influencer, you need to be seen and also be engaging. Social media influencers regularly take part in relevant conversations across a variety of networks. Attend and participate in Twitter chats and webinars (and host Twitter chats too), answer questions on Quora and share ideas in LinkedIn groups. Be constructive and you don’t always have to be controversial for the sake of it.

10: Safeguard your Reputation

This area is not often looked at, getting misquoted, having the wrong type of media attached to your blog can often flag up in the search engine above all of your positive content.

Make sure you sign up to a online reputation notify. They are good because they sweep the internet each week and give you a report on any new content found linked to you or uploaded by you. I use www.naymz.com It’s worth becoming a premium user.

Sharing your knowledge is how you’ll truly stand out as an influencer.

How can we help?

We have a Social Media Course that you might find very beneficial. Visit www.shortcourses.expert or give us a call and we will send you the course outline. 0208 1333120

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To busy to Market your business and get new clients? by Diane Shawe

Posted on May 21, 2015 | Leave a comment
Without new customers your business dies.

Without new customers your business dies.

No business can grow or survive without new customers!
article by Diane Shawe M.ED

If lead generation – in other words – getting more clients and growing your business – is something you keep put off and try to put right in a panic (when it’s too late!)  because you are too busy the rest of the time, then it is essential that you adopt a system that generates new leads – even when marketing is at the bottom of your priority list.

That’s why websites such as pagewiz.com have done so well over the past 3 years.

But before you can even look at setting up  your marketing strategy – the web pages, videos, emails and all the other things you need – here’s how we can help you, for a very small fee (£9.99 + vat) to shape up your campaign in a 3 hour bootcamp.

  • Step One: Visit http://www.clarity4d.softskills.expert and skroll down to the Bootcamp courses
  • Step Two: Select the bootcamps you would like to attend that will give you the most benefit.
  • Step Three: Complete the form and submit it to us and we will send you an invoice.
  • Step Four: We will confirm the venue details, you have already selected the time

As you can see there is no big sales pitch, you either need it or you don’t.  We wont waste your time.

These will be the most constructive 3hours you have every spent in moving your business on.

This is deliberately designed to give the busy business owner world-class marketing – without the effort, hassle, time and stress needed to do it all by yourself.

I know a good deal 3 hours workshop diane shawe

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Hot summer hijacks heat on hair extensions by Diane Shawe

Posted on May 20, 2015 | Leave a comment
Become a qualified hair extension technician this summer

Become a qualified hair extension technician this summer

As the heat turns up this summer, celebrity hair stylist Diane Shawe offers exceptional training in the summer’s latest hair trend.

Predictions abound for the coming summer to be another scorcher, the trend for hair extensions is hitting headlines with TOWIE and Miley Cyrus amongst others. An expert in extensions, Diane Shawe has teamed up with Groupon to offer cut price courses to professionally train salon owners, stylists and enthusiasts in natural looking hair extensions.

Previous years have seen summer styles favour the short; taking the heat off the head. But… Oh! Those summer nights. Tell me more. As the evenings close in, unpinning long locks to wrap around shoulders is the perfect solution to shivering in the evening calm.

Specifically designed to showcase the most natural and seamless hair extensions, Diane’s courses range from a half day preparatory course at just £49 to the full day special, where delegates will gain globally recognised accreditation from the IAO for £99. Both courses are designed to bolster professional qualifications, and can be used to practise as a hair extension trainer or consultant; earning up to £30,000 a year.

Expert in hair extensions and stylist to the stars, Diane Shawe said, “This is a great way to empower people with an interest in extensions to create longer hair, in just a day. I’ve trained for 10 years to distil the secrets into these cut price courses.”

Diane was featured on the popular Jeremy Kyle show as the UK’s top wig maker, to help a young lady who was being bullied at school replenish her hair. From wigs to extensions, Diane is an expert in hair loss and consultancy.

Get this special deal from Groupon

Get this special deal from Groupon

Designed to ensure that hair is pleasingly soft to the touch with a subtle finish, the hair extensions training academy courses divulge 16 different techniques that epitomise discretion, comfort and allure. Impervious to an outsider’s eye, the natural looking hair flows, creating the season’s hottest look for clients, friends and enthusiasts.

Investing in the low cost courses will provide high return on investment for those interested, since their current pricing, in collaboration with Groupon can lead to savings of up to £350! For existing hairdressers and salon owners, the courses enable additional income, and they are also designed to teach novice hair extension consultants and technicians too.

One satisfied student, Stacey said, “When I felt I had acquired all of the knowledge and information to start my new business venture rolling! Diane gave me information on how hair is formed, where hair is sourced from, the difference between Synthetic and Human hair, I literally wrote a training manual for myself whilst on this course.”

Having previously run courses on Wowcher, Diane has been amazed at the success of her courses and is excited to be offering this excellent price in the run up to scorching summer. She said, “I’ve had wedding stylists, photographers and total hair novices come on my courses, and because I run them in small groups, they have all received some personalised training.”

Hair extension course prospectus 2015 - 2016

With availability all over the UK, interested people can snap up Diane’s bargain by using the Groupon link

For more information about Diane’s extensive work on hair loss and consultancy, please see her website at http://www.hairextensionstraining.academy/

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Five incredible speaking tips to help you speak with confidence

Posted on December 31, 2014 | Leave a comment
2 day Presentation Public Speaking Survival Course

2 day Presentation Public Speaking Survival Course

Incredible Speaking Tips by Diane Shawe M.Ed

A great presenter has two unique qualities: appropriate skills and personal confidence. This confidence comes from knowing what you want to say and being comfortable with your communication skills. Mastering these skills will make you a better speaker and presenter

Use these tips to create your own winning talk:

1. Know your audience. Think about what people are interested in, not in what you want them to be interested in. For instance, if your going to  speak to an audience about  money, it would be safe to assume that a vast majority of the  audience would want to know how to increase their wealth. So if you have created wealth people would naturally be interested in how you achieved this and not want to listen to how someone else achieved it.

2. Know your message. If you don’t have a key principle or point to convey, your talk will drift aimlessly and your speech will come across as empty.

3. Have stories to illustrate your points. Stories entertain as well as educate. Learn how to stuff your presentation with delightful and humorous stories that happened to illustrate your key points. Delivering your
principles or message without stories will make you sound lifeless and boring. Breathe life into your speech with relevant stories.

4. Use visual props. Regardless of the mindless machine raging against power points, they can help to prompt you, appeal to visual learners and support additional materials to add value of keeping people interested.

5. End with a bang. Psychologists say people will remember the opening and the ending of your talk more than any other part of your speech. If you want people to remember you, end your presentation on a memorable note. I like to tell stories that inspire people.

Public speaking 2 day courseSurvival Pointers to consider when preparing your presentation:

Public Speaking Presentation Skill Survival Skills Course by AVPTGLOBAL

Communication Style
Editing your Conversation
Appropriately Sharing Yourself with Others
Trust
Positive Self-Talk
Making the Most of Meetings
Body Language
Dealing with Sticky Situations
Why Talk?
Planning Your Presentation
Overcoming Nervousness
The STARR Pattern
Limit Your Information
Audience Profile
Your Speaking Voice
Add Punch to Your Presentation

Start your speakers course online today

Start your speakers course online today

 

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Why strategies for modernising corporate learning should focus on outcomes

Posted on November 17, 2014 | Leave a comment

there's never been a better time to start a short coureTHE SPEED OF CHANGE IN MODERN BUSINESS DEMANDS A NEW APPROACH TO SUPPORTING LEARNING AND PERFORMANCE AT THE POINT OF NEED.

article by Diane Shawe M.Ed

“THE IMPORTANCE AND EVIDENCE -BASED APPROACH TO
LEARNING USING MOBILE TECHNOLOGY IS INFLUENCING HOW INVESTMENT IN CONTINUED PROFESSIONAL DEVELOPMENT OF A WORKFORCE IS ACHIEVED”

New market opportunities open and close at blinding speed, new competitors emerge overnight, product lifecycles are getting shorter, and customers are more knowledgeable and sophisticated. This fast-changing environment has led to requirement to change learning and training. However more often than not, the task of aligning the learning organisation to the business can be challenging and the perception of how the business views the learning organisation in terms of aligning to strategic initiatives is different to how the learning organisation perceives itself.

Downsizing has resulted in a mass drainage and outflow of skills as employees or contractors are let go. To ensure that an organisation can compete globally and remains at par with the technological changes in the global market committing to the investment of on-going skill training is often viewed as a potential unnecessary incision into the bottom line
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Corporates, enterprises and charities all wish to run their operations at the minimum costs allowed. We all recognise that in today’s environment, business moves faster than ever. Most organisations now recognise the importance of developing a strategic approach to learning and harnessing the internal skills of their teams. Moving away from more tactical based activities associated with training such as measuring skills-based behaviours, to focusing on acquisition of knowledge and learning transfer that result in individual and organisational performance improvements.

With the explosion of mobile technology, organisations need to take advantage of the benefits, scalability, and viability of using mobile e-learning, using smart phones, tablets, and notepads that offer a blended solution.

E-learning has the potential to fully integrate the benefits of personal freedom with connectivity (belonging to a purposeful group of learners). From an educational perspective the “e” in e-learning stands for more than electronic; it can also stand for extending and enhancing the learning experience.

Fulfilling the buyers requirements

Corporate strategy for modernising learning free report by Diane ShaweThe four pillars that go to underpin the buyer’s requirements and therefore still define the industry offerings are centred on the following: • Compliance and accreditation

  • Scalable and flexible whilst achieving a real reduction in Cost
  • Improving, tracking and measuring Learners’ performance
  • Real time management, alignment and communication to support on-going changes.
  • The ability to track and report learner performance remains uppermost in many procurers’ minds.

Isaac Asimov’s quote is now more urgent and relevant if corporates are to gain a lean and competitive advantage with a progressive highly skilled workforce for the 21st century.

“No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.”

Why strategies for modernising corporate learning should focus on outcomes rather than input by Diane Shawe M.Ed

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How to identify your youtube target market

Posted on November 10, 2014 | Leave a comment
The largest search engine in the world

The largest search engine in the world

10 thing you need to clarify about what your business is all about, what your brand is, and what your purpose is in the marketing world.

Article by Diane Shawe M.Ed

The following questions will help you to clarify and understand what the marketing vision of your business is all about.

1. What kind of people are you trying to reach? I’m really sure you already know the type of people that your services are directed to. You see them constantly, they contact you as well if necessary, and that will tell you what kind of people they are and how you can treat them.

2. What do they look like? Are they fat or skinny? Male or female? Old, young or middle-aged?

3. What are they looking for? What is the final goal they are after based on the service you provide? What feeling are they trying to reach with it? Do they need it to feel happy? Do they need it to survive? A lot of needs must be taken care of for a person to survive.

4. What do you actually do for them? Maybe you are already offering a service for that audience. That will give you a great vision of what exactly you need to inform any new people that fit into that same audience.

5. What kind of information would they be interested to know about and pay for? You already know the needs of your customers. You know exactly what kind of information will be highly helpful to them in order to help them to satisfy those needs. Why don’t you just create a great info-product about it?

6. How much money are they actually paying you for it? Knowing how much you usually charge them for your service is a very important indicator, because if you decide to create a product like a report, a training video, software or something directly related to your audience, you may simply be able to figure out the price tag you can easily stamp to it.

7. How would they like to reach that content? Is it Video, mobile phone, Audio, Written, or Blogging? This is important to know. You may just think about it. Think on their limitations to read, hear, watch or use the computer. If they can do everything you can, just ask them what they would like to know about stuff. Do they like to read? Do they like to watch videos? Do they like to hear audio? Do they like to use YouTube?

8. Where are they from? Maybe you have an audience that comes from other cities or even countries. You need to target every one and adapt your information to all of them at the same time.

9. What are your competitors offering to your audience? In the marketing world, it is very important to study the competition that targets your exact audience. What do they generally offer? What things do they offer that you don’t? Do they have more clients? Do they work additional hours? Do they cover a lot more needs than you?

10. Can you offer a better service/product than your competitors?

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Once your know everything about your successful competitors, you can just offer the same thing but with your personal touch plus a lot more great things that they are not offering. You can have special offers, free samples, free phone consultation, special discounts, etc.

These questions are very important in deciding how to establish your business over YouTube. You can position almost any kind of business over YouTube because YouTube is more than just a website; it is a large audience of people with real human needs who are waiting for you and your service to satisfy them.

Click here to download your YouTube Marketing Made Easy Training Guide by Short courses Expert

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