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Global Personal Bloggers of Influence for 2017

Posted on February 6, 2017 | 1 comment
THE 20 MOST INFLUENTIAL PERSONAL STYLE BLOGGERS RIGHT NOW AND WHY BLOGGING CAN HELP YOUR BRAND
Available from Amazon

Available from Amazon

When twitter came out and account holders tweeted what they ate, we all thought twitter had a short life span.  Now the media rummages through top celebrities tweets to find something sensationable to report about.  Would be employers have been know to use candidates social media postings as evidence against them.
The era of the Personal style bloggers use to get caricatured as either geeks or pretty, brainless girls who dress up for their camera-wielding boyfriends and post their results to a WordPress blog.
But wait a minute, with instagram, Facebook, linkedin and twitter integration most of these bloggers have grown quiet influential with hundred of thousands of followers. Over the past decade, these independent publishers have become a real force in the fashion industry — not just snapping up front row seats at fashion shows, but landing major campaigns and collaborations with brands, becoming regular guests on TV shows like “Today” and “America’s Next Top Model,” and turning their blogs into multimillion-dollar businesses. Some have become household names. Independent European bloggers are harder to pin down as most of them are linked to magazines.
Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

Chiara Ferragni, Hanneli Mustaparta and Nicole Warne. Photo: Clemens Bilan/Stringer

To determine the ranking, consideraction was given to:

  • Instagram, Twitter, Facebook, YouTube and Pinterest followers, as well as website traffic. These numbers gave us a snapshot of how many people these bloggers are reaching every day.
  • Brand extensions. We gave props to bloggers who have used their influence to create original products.
  • It factor. We talked to industry insiders about whom advertisers are loving right now, and who is moving the most products via affiliate links.
  • Google News searches. Headline makers were rewarded for extending their reach beyond their own network.
Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

Chiara Ferragni. Photo: Jason Merritt for Getty Images Entertainment

1. Chiara Ferragni, The Blonde Salad 
The 27-year-old Italian, who now lives in Los Angeles, has the broadest reach of any individual fashion blogger on our list, with more than 3 million Instagram followers. She’s a global star, as popular in Europe as she is in the U.S. What’s more, links from her site drive traffic and conversions, according to many of the brands with whom she has partnered. She was also recently named to an expert panel that will help determine the shortlist.

Oh, and she graced the cover of Lucky magazine’s February issue along with fellow bloggers Nicole Warne and Zanita Whittington.

2. Aimee Song, Song of Style 
Song, 28, is a Los Angeles-based interior designer whose straightforward street-style shots have made her popular with brands and readers alike. Song also has an incredible Instagram following — 1.9 million — and has worked hard to build her YouTube audience as well, with more than 28,000 subscribers to her channel.

3. Wendy Nguyen, Wendy’s Lookbook 
Yet another L.A.-based blogger, Nguyen, 31, is best known for her YouTube channel, which currently boasts 600,000-plus subscribers. (Her 2011 video, “25 Ways to Tie a Scarf” has been viewed over 29 million times.) Nguyen’s point of view is unique in that she grew up in the foster system, and has opened up about her experiences to her readers.

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

Kristina Bazan. Photo: Frazer Harrison for Getty Images Entertainment

4. Kristina Bazan, Kayture 
This Swiss-model blogger, 21, has an impressive reach on Facebook — with more than 1.1 million likes — in addition to a major presence on Instagram, Twitter, etc. Bazan is a favorite of high-end brands: she’s worked with Louis Vuitton, Hugo Boss and Piaget, among others.

5. Julie Sariñana, Sincerely Jules
The 29-year-old blogger, who lives in Los Angeles, started her site in 2009 — early, compared to many of her peers. Her easy, approachable style has translated well into her own line of t-shirts, printed with often inspirational, occasionally irreverent, quotes.

6. Rumi Neely, Fashion Toast 
Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging — photo-heavy posts featuring cool clothes and model poses — has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely’s style — and there are plenty of them — there is nothing more perfect.

7. Nicole Warne, Gary Pepper Girl 
One of three bloggers to land Lucky‘s February 2015 cover, the Sydney-based Warne, 25, first launched Gary Pepper as a vintage e-commerce site in 2009. Warne started out blogging and modeling the clothes as a way to market the website, and by 2011, it was one of the largest online vintage retailers in Australia. However, the young entrepreneur’s side project soon became the main event, and in 2012 she shut down the e-commerce leg of Gary Pepper to focus on her blog-driven business.

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

Blair Eadie. Photo: Cindy Ord for Getty Images Entertainment

8. Blair Eadie, Atlantic-Pacific 
The New York-based Eadie, 29, is best known for her accessible, yet educated, approach to fashion. Based in San Francisco when she launched the blog, Eadie has worked as a merchandiser for brands like Gap and Tory Burch, which means she has a professional edge when it comes to outfit posts. And brands like love working with her because she has a reputation for converting readers into shoppers.

9. Julia Engel, Gal Meets Glam 
The San Francisco-based Engel, 23, is seen as an up-and-comer in the space. She’s already amassed a large following across platforms, from Pinterest to Instagram. Appealing to the same sorts of readers who worship Lauren Conrad’s pretty aesthetic, Engel’s site is easy to navigate, with lots of opportunities to shop affiliate links.

10. Nicolette Mason 
Mason, who writes a monthly column for Marie Claire and designed her own collection for Modcloth last fall, is one of the most in-demand bloggers working right now. The 29-year-old writer played a role in the promotion and social media around Target’s new plus-size collection Ava & Viv and is also a budding TV personality, offering style advice on programs including “Today” and “Good Morning America.” Mason is notable because she uses her blog as a platform to discuss bigger social issues, including race, sexuality and body image.

11. Shea Marie: Peace, Love Shea 
The Los Angeles-based blogger and TV host, 27, has the high-fashion-meets-Southern-California look brands eat up. She’s worked with the likes of Dior, Gucci, H&M and Guess.

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

Bryanboy. Photo: Dimitrios Kambouris for Getty Images Entertainment

12. Bryanboy 
The OG fashion blogger and best friend of Fashion Toast‘s Rumi Neely, the New York-based, Philippines-bred Bryan Grey Yambao has transformed from an online-diary keeper to a celebrity and fashion insider. While other bloggers from his era have fallen off the map, Yambao, 32, has remained relevant by branching out. Memorable projects include a collection with furrier Adrienne Landau and a hosting spot on several seasons of “America’s Next Top Model.”

13. Elin Kling
The New York-based Kling, who is Swedish, was one of the first bloggers to collaborate with a brand on a collection. (In 2011, H&Mreleased a Kling-designed line.) But her fantastic stand-alone label, Toteme, has transformed Kling, 31, from a blogger to a full-fledged designer.

14. Zanita Whittington
The Stockholm-based Aussie, 28, was one of Lucky‘s February cover stars. Along with modeling and blogging, Whittington is also serious about photography. Her site is a sort of “how to” for aspiring bloggers, with service pieces on starting a blog and building an audience.

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

Gabi Gregg. Photo: Ilya S. Savenok for Getty Images Entertainment

15. Gabi Gregg, Gabifresh
One of three plus-size bloggers chosen to star in the campaign for Target’s new Ava & Viv collection, Gregg started her blog in 2008 when she couldn’t find an entry-level job in fashion journalism. Now 28 and based in Los Angeles, the blogger has appeared on the “Today” show, designed a sell-out swimwear collection, and partnered with brands including Misguided, Nordstrom and Laura Mercier.

16. Danielle Bernstein, We Wore What
The New York-based blogger, 23, started her site as an FIT undergrad eager to capture the style of her fellow students. It soon transformed into a personal style forum, leading to a design project with Topshop.

17.  Jessica Stein, Tuula Vintage
This Sydney-based blogger, 25, spends a good chunk of her time traveling, and sharing her adventures via Instagram. (She’s currently parked in the Maldives.) Brands like Dior Beauty partner with her for the obvious reasons: she has great taste and an enviable life.

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

Susanna Lau. Photo: Cindy Ord for Getty Images Entertainment

18. Susanna Lau, Style Bubble
Forever the no. 1 blogger to fashion insiders, the 31-year-old Lau is now one of the industry’s leading voices. While her creative outfit posts are still appreciated, she is even more loved for her sharp opinion, contributing to publications including Elle UK and Business of Fashion, as well as posting regularly on her own site.

19. Chriselle Lim, The Chriselle Factor
With a massive YouTube following, the Los Angeles-based wardrobe stylist, 29, offers her audience plenty of tips and tricks via video. She’s worked with brands including Coach and Banana Republic.

20. Jane Aldridge, Sea of Shoes
Another blogging pioneer, the Dallas-based Aldridge started her site at age 15. Eight years later, she’s still at it, partnering with brands like Lovegold and Cartier on a regular basis.

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Slowing down hair loss

Posted on January 26, 2017 | Leave a comment

female_alopeciaWhat you coulds do to help slow down the loss and possibly even reverse hairloss.

Article by Diane Shawe M.Ed.

SHAMPOOS

Start paying attention to the types of  shampoos you use on you hair.

If you can get Desert Essence Coconut Shampoo with its light coconut smell. It adds moisture which your hair needs if it is very dry and brittle. The Desert Essence brand is responsibly produced. They are also certified by the Leaping Bunny producing cruelty free products! There are many varieties of Desert Essence hair care products for all hair types. This is not a sponsored post.

SUPPLEMENTS

Also take Methyl B-12 supplement made by Neuro Biologix. This enhances gastrointestinal absorption due to methylation deficiency. Which aids in hair growth! Bonus! It helps with your memory also!

Biotin is another important supplement that could help boost your hair and nail health.

Washing your hair less during the week helps to preserve the natural oils.

Betaine HCL is also a great daily supplement.

 

HATS

When in doubt, a hat can always come to the rescue of a bad hair day! Be creative with your hats, wraps and scarves. Wigs are also very good and a lot cheaper.

ATTITUDE

Above all  try to adopt a positive attitude. Be thankful for the hair that you do have. Thin as it may be, it is still yours!

If you do lose it all, at least you are still here. You are after all much more than just your hair.

I’m not saying it is easy to accept but, but you are you.

There's more to adding hair

There’s more to adding hair

There’s lots of advice out there just remember to check with your doctor for any supplement conflict with any other medication

Are you chronically ill and suffer from hair loss? I would love to hear your story and your own coping tips? Please feel free to share the products and practices that have been a help to you! Email hairextensions@europe.com

If you would like to visit our specialist salon visit our website http://www.needahairmakeover.com or call 021 318 2880

 

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Can Hair Extensions give you more confidence or make you feel self conscious?

Posted on November 24, 2016 | 2 comments

descreet-hair-extensions-by-diane-shaweHair Extensions have been trending from Hollywood red carpets, Global awards through to a local person within your inner circles for the past 15 years. Why?

Article by Diane Shawe’s Author

Celebrities on Red carpets and magazines have normalised hair extensions. Hair extensions has been a trending topic among many women as youtube has helped catapult the good, bad and ugly of the fake it market. But is it all vanity vanity as some parts of the media suggests?

It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of your hair in a shorter period of time than waiting for your hair to grow.

Beauty Confidence Boosters: Hair Extensions

As a woman, confidence is in constant flux. We all have those days that we just feel great. Our skin is glowing, our eyeliner went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date. We “need a change.”

There spot lighthe seems to be forever turned on and time is now a precious commodity.

Hair Extensions

So for some women this is a no-brainer. If you’re tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of thin lack lustra hair? then with over 16 different hair extensions techniques there is bound to be one technique that can help achieve their goal.

For instance Clip in hair extensions are very popular and operate with pressure-sensitive clips, you can apply these for everyday use or special occasions but they must not be worn for over 5 hours per day These products will give you the ultimate beauty boost, allowing you to defy biology and get the thick, long locks you’ve always wanted.

It is claimed that the extensions can add up to 10-inches 0-inches of hair to an individual which would translate to an awesome look.

Beauty Confidence Hair Extensions Busters:

Incorrectly applied hair extensions can damage hair

Incorrectly applied hair extensions can damage hair

Well we have all heard and seen the desaster stories. This is not unique to this industry but the self taught by youtube suppliers have given the industry a bad name and scared quiet a few women forever!

I’ll fitted hair extensions or even using the wrong technique can traumatised a person far worse than their original hair problem. It can also lead to clients loosing their hair as a result.

Getting you qualified in the Hair Extension Sector

Getting you qualified in the Hair Extension Sector

There isnt a internationally recognised directory for qualified and properly trained hair extensions technicians but there are reputable private training schools which could point you in the right direction.

Diane Shawe is an author of 15 books, speaker, trainer, mentor, consultant and entrepreneur with more than 25 years of experience. She has personally trained over 2800 people around the world in a variety of fields and has published a number of works. She has contributed to over 100 Kiva Entrepreneur’s around the world.

She was also one of the producers of a Day time Ladies Talk Show in 2015 and Host of one of the UK’s best loved Annual Hair Extensions Awards.

Diane also enjoys oil painting, sailing and clay pigeon shooting. She focuses on topics that she is passionate about in her writing and has attracted over 36,000 followers on her popular blog.

Media Contact
Company Name: AVPT Short Courses (Hair Extensions Training Academy)
Contact Person: Diane Shawe MEd
Email: Send Email
Phone: +44 208 1333120
Country: United Kingdom
Website: http://www.hairextensionstraining.academy

Mindfeed ebooks by Diane Shawe

How hair extensions are sourced

How hair extensions are sourced

Starting a Hair Extension business

Starting a Hair Extension business

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How to increase the odds for your business

Posted on November 17, 2016 | Leave a comment

diane-shawe-elle-magazineIn business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business – but you can improve your chances of success with good planning, preparation, and insight.

Diane Shawe Author

Like you I Never Thought I Could answer 77 questions that would help me avoid business failure  – But I Finally Discovered The Secret! Here’s How… Are you really ready? Is Entrepreneurship For You?

Are you the right person for the business you have chosen?

I would advise you don’t skip the 77 questions, why? Well it would be like short changing your potentially new clients.

So persevere, some you will answer quickly, others you will need to do a little research, but believe it, it’s worth it, you will be clearer and more focused about what you are going to do.

Here are 10 questions related to Number 50 – 59 from the recently published ebook  What you don’t know might be costing you a fortune New Discovery reveals how by answering 77 questions you could avoid Business Failure by Diane Shawe

  1. Where do you see bottlenecks developing?
  2. How important is quality control?
  3. What is the current backlog?
  4. Is the product assembly line based or individually customized?
  5. What are the health and safety concerns in producing this product?
  6. Who are your suppliers and how long have they been in business?
  7. How many sources of suppliers are there?
  8. Currently, are there any shortages in components?
  9. How old is your company’s equipment?
  10. What is the yearly maintenance costs?

I recommend you get a little notebook and start working on each question. For those you cannot answer a specific question, stop do some research, find the answer and make a note.

This is also an invaluable exercise if you are already in business, it can help you clarify where you are today and help you plot where you need to get too and how to do it.

77 Questions to avoid business failure by Diane Shawe white background

Get your copy from Amazon Today

Mindfeed ebooks by Diane Shawe

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How to Get a Free Mulberry Bag

Posted on October 31, 2016 | 1 comment

Mulberry is a hot brand again

kate-middleton-with-mulberry-handbagChristmas might have come early for a few people with this hidden little news about the Mulberry bag.

article by Diane Shawe

Has Mulberry suddenly become the new Gucci? They have always been know for their luxury items but a while back not many people where actually buying them. Almost overnight celebrities were being seen wearing Mulberry and the brand is hot property again. Mulberry Bags, in particular, are being seen hanging from the arms of celebrities and you can be seen with the very same bag. Don’t pay £850 because you can get a Mulberry Bayswater Bag for free.

Fashion review site Product Testing are giving away free Mulberry bags for their members to review and keep.

free mulberry bag

Ever wanted a Mulberry Bag?

Jessica  was given a free Mulberry Bayswater Bag when she joined Product Testing last month.

“I can’t believe I got it for free. I got a Mulberry bag worth over £800 for free, it’s amazing. The bag is just gorgeous, it really does look incredible. I only joined because the it was free but I’m so glad that I did.”

Review and keep Mulberry Bags for free

Product Testing has been giving out free products since 2012 and they select at least one new product tester every week. It’s free to join and once you complete a short offers survey you could be selected to be a fashion product tester. You’ll then be sent a brand new Mulberry Bayswater Bag worth £850. All you have to do is a review of the bag and it’s yours to keep.

Anna Martin was also given a free Mulberry Bayswater Bag by Product Testing.

Mindfeed ebooks by Diane Shawe

“I was shocked when the bag arrived. I couldn’t believe I had got a £850 Mulberry bag for free. I was so excited I did my review straight away. It’s a gorgeous bag and I love showing it off.”

For your chance to get a free Mulberry Bayswater Bag join Product Testing today. If you’re selected you’ll be given a brand new Mulberry Bayswater Bag worth £850 to review and keep.

How to join Product Testing

Step 1
Click here for Product Testing

Step 2
Sign up for free and complete the short offers survey

GET A FREE MULBERRY BAG

All of sudden Mulberry is fast becoming the celebrities brand of choice. Almost daily there is a new picture of a celeb sporting a Mulberry bag and you can as well. You don’t have to pay £850 either because you can get a Mulberry Bayswater Bag for free.

Product Testing are urgently looking for reviewers to review and keep a Mulberry Bayswater Bag. Apply for free today at Product Testing for your chance to be a product tester.

How to join Product Testing

Step 1
Click here for Product Testing

Step 2
Sign up for free and complete the short offers survey

15 Must-Own Books No Serious Entrepreneur Should Ignore – FOX10 News | WALA
http://www.fox10tv.com/story/33305573/15-must-own-books-no-serious-entrepreneur-should-ignore

Available from Amazon

Available from Amazon

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Why what we do with 30% of our life matters

Posted on October 11, 2016 | 2 comments
  1. four feild of energy that generat passion by Diane ShaweWhen we die, our money remains in the bank…
    Yet, when we are alive, we don’t have enough money to spend.
    In reality, when we are gone, there is still a lot of money not spent.

The cruel reality is only 30% of what we do matters and this is why?:
It is more important to live longer than to have more wealth.
So, we must strive to have a strong and healthy body, It really doesn’t matter who is working for who.

For instance…

□ In a high end hand phone, 70% of the functions are useless because we don’t use them!
□ For an expensive car, 70% of the speed and gadgets are not needed.
□ If you own a luxurious villa or mansion, 70% of the space is usually not used or occupied.
□ How about your wardrobes of clothes?
70% of them are not worn regularly!

A whole life of work and earning…

70% is for other people to spend.
So, we must protect and make full use of our 30%.

👉Go for medical check-ups even if not sick.
👉Drink more water, even if not thirsty.
👉Learn to let go, even if faced with grave   problems.
👉Endeavour to give in, even if you are in the right.
👉Remain humble, even if you are very rich and powerful.
👉learn to be contented, even if you are not rich.
👉Exercise your mind and body, even if you are very busy.
👉Make time for people you care about

Mindfeed ebooks by Diane Shawe

 

 

 

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Author Diane Shawe Mindfeed Coffee ebooks get featured on Fox News

Posted on October 9, 2016 | 1 comment

Available from Amazon

Available from Amazon

October 10, 2016 – City of London, United Kingdom –Need help getting organized? Want to learn how to take a business into a global marketplace? Looking for ways to improve leadership skills? Then check outThe Little Coffee Break Mindfeed eBooks from IQ 2 EQ by Diane Shawe. This collection of eBooks exposes readers to new ideas and proven strategies, and each can be completed on a lunch break, over breakfast, or while enjoying a cup of coffee.

According to author Diane Shawe, “The idea for the short, powerful eBooks came to my mind when I realized how often people need to brush up on topics, but do not always have time to sit down to read 200 pages. As a result, I have authored several short yet effective eBooks that get right to the point with tips and advice.”

Readers from all across the globe have praised Diane for her eBooks, and the opportunity it gives them to learning new information or refreshing their memory quickly. And with topics ranging from stress management and problem solving, to public relations and networking, there is truly something for everyone.

Mindfeed ebooks by Diane Shawe

Shawe’s eBooks are available on Amazon right now at: https://www.amazon.com/Diane-Shawe/e/B0052WG8V6

Visit www.diane-shawe.co.uk for more information about her other publications, training courses, blogs and fundraising.

YouTube: https://www.youtube.com/watch?v=7wIU4tI8kw0

About the Author

Diane Shawe is an author, speaker, trainer, mentor, consultant and entrepreneur with more than 15 years of experience. She has personally trained over 1800 people around the world in a variety of fields and has published a number of works. She has contributed to over 100 Kiva Entrepreneur’s around the world.

She was also one of the producers of a Day time Ladies Talk Show in 2015 and Host of one of the UK’s best loved Annual Hair Extensions Awards.

Diane also enjoys oil painting, sailing and clay pigeon shooting. She focuses on topics that she is passionate about in her writing and has attracted over 36,000 followers on her popular blog.

Media Contact
Company Name: AVPT Short Courses
Contact Person: Diane Shawe MEd
Email: Send Email
Phone: +44 208 1333120
City: London
Country: United Kingdom
Website: www.academyexpresscourses.com

Press Release Distributed by ABNewswire.com

To view the original version on ABNewswire visit:15 Must-Own Books No Serious Entrepreneur Should Ignore

15 Must-Own Books No Serious Entrepreneur Should Ignore – FOX5 Vegas – KVVU
http://www.fox5vegas.com/story/33305573/15-must-own-books-no-serious-entrepreneur-should-ignore

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Why you should switch to Raw Cocoa

Posted on October 9, 2016 | 1 comment

cocoa-powder-lead-jpg-653x0_q80_crop-smart

THE HEALTH BENEFITS OF RAW CACAO

Magnesium

Raw cacao is one of the best food sources of magnesium – a mineral that many of us don’t get enough of in our diets. Magnesium is essential for energy production, for a healthy brain and nervous system, for our muscles and for strong bones and teeth. Magnesium may also support a healthy blood pressure.

Iron

Cacao is also a source of iron, which builds the blood and helps to transport oxygen around our body, as well as potassium, copper, zinc, manganese and selenium.

Flavonoids

Cacao can also be high in flavonoids, which have antioxidant activity. Cacao and flavonoid-rich chocolate have been linked with heart health benefits including increasing the good form of cholesterol (HDL) in our blood, lowering blood pressure and even improving vascular function in patients with congestive heart failure. These effects are thought to be primarily due to the antioxidants contained in the cacao.

PEA

In addition, cacao contains a compound called phenylethylamine (PEA for short!). PEA is thought to elevate mood and support energy, and is said to be one of the reasons that many people love chocolate!

Raw cacao is also very low in sugar, and of course does not contain any milk, so is suitable for those who are milk-sensitive or following a low-sugar diet.

THE PROBLEM WITH CHOCOLATE

The cacao – or cocoa – part of a chocolate bar is not ‘unhealthy’ as such. The main factor that makes it less healthy is the sugar that’s added to it to create a standard chocolate bar. Also, when cacao is roasted to make a standard chocolate bar, you do lose some of the antioxidant flavonoids, beneficial enzymes and other nutrients – which of course doesn’t happen with raw cacao or raw chocolate.

So what about painfully dark chocolate, you know the 99% cocoa solids stuff? Cocoa solids are what’s left after the cacao butter (the oil in the cacao bean) has been separated from the ground up raw cacao beans. Cacao solids are used to make cacao powder. ‘Raw cacao’ can refer to the whole beans, opl

the solids, or the powder, as long as it is not heated during processing. It is this heating process that robs some of the nutrients.

Don't forget to use the Discount Code when you order

Don’t forget to use the Discount Code when you order

Source: http://www.womenshealthmag.co.uk/weight-loss/healthy-eating/2736/health-benefits-of-raw-cacao-over-chocolate#ixzz4MZm1GgNU

Read more: http://www.womenshealthmag.co.uk/weight-loss/healthy-eating/2736/health-benefits-of-raw-cacao-over-chocolate#ixzz4MZipYusd

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Have you checked your business Energy Field lately?

Posted on August 30, 2016 | Leave a comment

Global Business Strategy

Global Business Strategy

THE INVISIBLE FORCES THAT HOLD YOUR COMPANY TOGETHER

I have recently read several articles about Storytelling.  I have however come to realise that the objective of a well-crafted , complete story is to create synergy.

article by Diane Shawe M.Ed

This combined effort or synergistic effect produces energy in many places within the company. These fields of energy become an invisible force that holds your company together (see Figure 1-). While the concepts of field theory are still relatively new as they are applied to an organisation, we must believe that people working together toward common goals display a different level of excitement than a loose collection of individuals with no defined purpose. That excitement is created by lots of leaders telling lots of good stories about the organisation. It is about leaders creating myths, legends, and fables of the company that tend to attract people. It’s the stories told around the coffee station. Leaders can create energy, synergy, and bonding to corporate stories by appealing to people’s sense of belonging, challenge, purpose, and contribution.

four feild of energy that generat passion by Diane Shawe

 

Figure 1. Four fields of energy that generate passion.

 

 

Fields of Belonging

People want to belong to something. That’s why they join clubs, work in groups, and live in communities. They want to be part of a winning work organisation. I’ve never met a single person who said, “I think I’ll go to work for a losing company.” Use this basic human need to create a field of energy around membership in your organisation. If you work by yourself, then connect with groups with like minded people.

Fields of Challenge

People want to experience challenge in work and life. That’s why they search for the cure for cancer or participate in extreme sports. Give people a challenge. Ask them to do the impossible. Stretch their knowledge and ability. Tap into their unused energy. Channel it toward your goals. Again if you work for yourself, then reach for the stars, stretch yourself so you can grow. You will be surprised at the results.

Fields of Purpose

People want to know that their work has meaning. That’s why they need to know if what they do has relevance. Even if you work alone and for yourself, knowing that you are appreciated goes a long way to motivating you. Show everyone how he or she fits into your business plan and why it is important for every employee to be successful. It is amasing how easily your goals will then be accomplished.

Fields of Contribution

People want to know if their work has contributed to the activity. Have they made a difference? Show employees where their individual efforts help the team achieve its goal and you have a satisfied workforce. If I can make a difference I will work at a different level than if I believe that my work is just part of a giant struggle that leads to no conclusive end game.

Belonging, Challenges, Purpose and Contribution are some of the key drivers to becoming self employed or doing something that you love.  If you find that these ingredients are missing from your daily cycle, this could be some of the reasons why your self esteem could be low. So let us take a look at nine tools.

THE  NINE  TOOLS  FOR  GENERATING  EFFECTIVE BUSINESS ENERGY FIELDS

 

According to many articles, effective leaders can use the elements of a business plan to create the necessary energy to make things happen. They know energy fields and business plans cannot operate independently. A business plan that has an inconsistent story will be flat, lackluster, and boring not to mention under believable. There will be no passion or sense of purpose. Employees will not work with pride or display enthusiasm above and beyond. There will be no sense of urgency to complete the plan. Lethargy toward the written plan will be evidenced.

On the other hand, well-crafted business plans generate all the human power you need for accomplishing ambitious goals. Turning people on turns on the business plan. I know business plans can be a pain, but revising them can help refocus you and recharge your energy. Each of the nine element has a unique value to your business plan and the underlying company story. Margaret J. Wheatley describes our present understanding of energy fields.

“We have moved deeper into a field view of reality by our present focus on culture, vision, and values as the means for man- aging organisations. We know that this works, even when we don’t know how to do it well.”

9 elements to create energy by Diane Shawe

Figure 2

Here are nine critical elements ( Figure 2.) I believe are core to any organisation’s ability to create energy fields:

  • Vision Statement (creates passion)
  • Mission Statement (creates purpose)
  • Strategic Goals and Objectives (set direction)
  • Strategies and Tactics (generate action)
  • Philosophy Statement (creates ethical boundaries)
  • Focus (creates efficiency)
  • Value Statements (create a scale of importance)
  • Principles (benchmark behavior)
  • Strategic Intent (signals commitment)

Without beating the rug anymore, when was the last time any of your nine elements updated?

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Six tips to encourage your hair clients to come back

Posted on August 30, 2016 | 1 comment
Tweet Campaign Crash Courses Academy (31)What you can do to encourage clients to come back so you meet your weekly minimum thresh hold.

 extracted from Getting Started in the Hair Extension Business by Diane Shawe

Your database has much more marketing potential than you probably realise. You can refer to it when doing promotions and it will act as a reminder system. I have always captured my client’s details so that I can send them special offers and guess what by creating a Whatsapp group you can reach them in the click of a button.

It is a way of keeping records of client’s visits with you. You will keep dates, services and products used or recommended customers’ goals and important dates. If a client rings for an appointment, but isn’t sure what to book for, you will have the answer by checking your well-kept records.  Also take a nice photo of your finished work, email it to the client it does not cost much and they can use it on their facebook.  Show them how good you made their hair look when they last visited.

When running competitions or conducting a survey, make sure to get the prospects’ details. Every time you get a new enquiry, complete a proper consultation form. When collecting details, always ask for name, address, phone number, e-mail address and birthday. It’s very useful for marketing afterwards. Get as much detail as you can.

The more you can find out about clients, the better you will be able to serve them. Make sure you inform the client that their information will not be sold or passed on to any other party and will remain confidential.

As an incentive for them to give you their details you could offer a gift voucher or discount coupon for each survey that is completed and returned.

Keep in regular contact with your customers by e-mail or by post. Don’t let them forget about you which they may do if you don’t keep reminding them about your business.

It’s important to refresh your database regularly. Any clients that haven’t been heard from in over six months could be given a courtesy call. Check everyone’s details and if you find that some customers have moved, remove them from the database.

You don’t want to waste money sending mail-shots to people who havemoved.

1.  Send reminders

Use your database as a reminder system. It is a good idea to send text messages as reminders to appointments.  Keep detailed records of each client’s product and service history, so that you know when they are due for an appointment and also, what type of service they are due for. It’s also wise to record what prices you have charged them.

Send your clients a reminder text message if they are overdue for an appointment. Tell them how long it’s been since they last had their hair done. Tell them that they are overdue and tell them what service their hair is due for. A cheap and easy way to keep them updated it by creating a whatapp group. So don’t forget to get their numbers.

When you write to them, advise them of any promotions you are offering. If you have any news like new products, new services or new staff, mention that as well.

2. Questionnaire questions

It is a good idea to consider sending out a questionnaire at least once a year to find out what you are doing wrong so that you can change it, or doing right so that you can improve or upgrade it.

 

Sometimes it’s a good idea to ask them to give answers with a rating, where you give them a box to tick. Also give them room to explain their answer.

 Here are a few examples of questions you could ask:

  • Was your last appointment carried out to your full expectation?

  • Was your last appointment carried out on time?

  • Were you happy with the technician who attended to you?

  • Were you made to feel important?

  • Did you receive a full consultation about your service?

  • Were you advised of suitable retail products for your hair?

  • Were you attended to immediately upon arriving?

  • Are there any services you would like to see improved?

  • Are there other services you would like to see provided?

You could add the following to quality check your products and services.

 Please rate the following as either: poor, average, good, very good, excellent.

  • overall customer service

  • hair extension appearance

  • hair extension cleanliness

  • staff appearance

  • staff attitude

  • friendliness of staff

  • quality of service

  • quality of products used

  • choice of retail products

  • value for money

3. Teach clients about hair maintenance

Get your clients to come in more often by telling them when to come back.

Tell them how often they should have their hair re tightened or for barbers you could look at intervals and suggest special allocated times for them.

Teach them how to look after their hair with retail products. Teach them about the benefits of the products, so that they feel the need to buy them.

Get them into the habit of booking you to do their hair for special occasions.

Sometimes clients just need a bit of nudging.

Provide a ‘frequently asked questions’ list

Present your clients with a well presented FAQ list. Do this at regular intervals, changing the look of the list and some of the questions each time. Offer some free advice and promote your services and products at the same time.

If you make a list of questions and answers, you can educate your clients about the latest styles, hair maintenance, retail products and the services you provide.  You could post it on your website.

Give any information that will help promote your business, making it as detailed as you like, but be careful not to bore the clients.

By asking the right questions you can plant ideas about services or products that the clients might not have thought of before.

When giving answers make them short and clear, but add a reason for each answer.

Always explain the benefits. If clients can see a benefit or extra value in doing or using something, they are more likely to take your advice. Anyone can tell them that a product is great, but they need to know what’s in it for them.

Remember your clients at Christmas time

At Christmas time send your customers a Christmas card. Thank them for their past custom and tell them how much you are looking forward to seeing them next year.

Some customers might expect you to close you studio around holiday time. Quote the days that you will be closed and also, mention any extra hours that the hair extension will be open.  If you are going away, tell them which of your staff can look after them in the meantime.

Christmas is a good time to also take some nice photos of your clients and either print them out or email it to them in the form of an online Christmas card that they could send to friends.

 4. Look ahead, book ahead

All clients should be asked if they would like to book their next appointment.

Tell them that by booking ahead, they can book their preferred day, time and technician. This might be more convenient for them, rather than having to wait for an appointment if their technician is booked out when they call for an appointment.

In the course of the conversation, find out if the client has any function or special occasion coming up. Ask if the client would like sprucing up for the occasion and if so, book the appointment before the client leaves the hair extension studio.

The client may be attending a function in a few months. This might give you a chance to book in a couple of appointments a bit closer to each other than usual so that the client’s hair is done just in time for the function. It’s more profitable to squeeze in an extra booking like this, than to let the client wait longer and only have one appointment.

 5. Provide loyalty cards

 One way of getting clients to keep coming back is to give them a free service every now and then. Give the clients a loyalty card each and explain how the concept works. For example, the loyalty card contains boxes that are stamped each time the client visits you. You could offer differing numbers depending on spend and after reaching a certain number the client receives a service to a specified value free.

Alternatively you could give free products with the cards or you could even give a gift certificate from another business that you have an alliance with.

6. Follow up

When clients have been to the hair extension studio for the first time, it’s good to call them up a few days later and ask if they are happy with their hair.

This is a way to show them that you value them as clients. They will be pleased that you made the effort.

If they’re not happy with their hair, it gives you a chance to offer to make

changes, so that you don’t lose them as clients.  If you find out that clients aren’t pleased with the hair extensions, you have the opportunity to change things, so that other clients aren’t affected by the same problems.

Any feedback is good feedback. Make sure to use the feedback to your advantage.

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