Category Archives: health apps

14 solutions to help solve why your hair is thinning

Posted on December 27, 2016 | 3 comments

Solutions to thinning hair

Diane Shawe Author of Getting Started in the hair extension business

Whilst your hair brush seems like it is packed with more and more loose strands of your hair or an ever-scrawnier ponytail can be startling but doesn’t necessarily mean anything’s wrong. By age 50, half of women will complain of hair loss. “As we age, overall hair density changes and individual strands become finer,” says dermatologist Doris J. Day. But just because thinning is natural doesn’t mean you have to accept it. Here are 12 solutions to help you keep the hair out of your brush and on your head.

Meals

Now, this is easy! Hair thrives on protein, iron, zinc, and vitamin B12. Get them from lean meats, leafy greens, nuts, beans, and fish.

Massage

You’re halfway there every time you shampoo: massaging your head in the shower improves blood flow to the scalp. This means a better environment for hair growth, but it also aids the penetration of any treatment shampoos you use.

Styling

It’s the easiest fix you never considered. Hair dryers and irons, especially if you already color, can cause breakage and thinning, so reduce your use however you can.

Minoxidil

As the only FDA-approved proven ingredient, the drug has years of research to back it up—and about 50% of women using it see improvement. “Minoxidil can enhance the size of the follicle so that it produces a bigger strand of hair,” says Diane Shawe.

Try Pantene Expert Minoxidil Topical Solution Hair Regrowth Treatment for Women

Viviscal

Sometimes a supplement is all you need. The combination of fish protein, vitamin C, zinc, biotin, and niacin in Viviscal supplements encourages the body to produce healthier, thicker strands.

Routine blood work can test your ferritin (iron stored in the blood) and vitamin D. Low levels can lead to hair loss, and the fix may be as simple as adding an iron or vitamin supplement. And hey, you’re probably overdue for a checkup anyway!

Laser treatments reduce the inflammation in follicles that inhibits them from regenerating. In a recent study, researchers saw significant increases in density after 26 weeks of twice-weekly treatments with a medical-grade lasers.

Just breathe—seriously, it could help! Both sudden and chronic stress can halt hair growth. If you’ve been through a challenging experience (divorce, job change, death in the family or house move), hair should grow back. If you’re under constant pressure, master meditation—easier said than done, but your hair will thank you.

If it’s serious, consider an Rx. Some women are genetically predisposed to female-pattern hair loss, and birth control pills can suppress overproduction of male hormones. At menopause, thinning increases; if you’re on hormone therapy, it may minimise hair loss.

They hurt, but they work. lnjecting cortisone directly into the scalp blocks the hormonal activity that induces hair thinning. This works especially well in patients with inflammatory scalp disease. However this should be done by a qualified practitioner.

According to practitioners of traditional Chinese medicine, hair health is tied to two things: kidney energy and the blood, which nourish the hair. The solution: acupuncture and Chinese herbs.

The Doctor Will See You Now

Every once in a while, hair loss is a symptom of something else that’s going on with your body. If your hair loss is sudden and excessive or simple solutions aren’t working, talk with your doctor about other possibilities, including:

Hormone irregularities
Thyroid abnormalities
Lupus
Anemia

Change your hairstyle

There are some hairstyles that contribute to hair-loss and thinning hair.

Very tight cornrows for instance can cause traction alopecia. Try avoiding tight cornrows or heavy braids on thin hair.

Other techniques used in styling such as glues. nickle micro rings and clip ins can also irritate the scalp and inflame the hair follicles resulting in hair loss.

It is also worth considering the type of hair extensions being used as some wigs and braiding hair can cause irritation because the user has a nylon allergy.

Want more information and a free consultation email hairextensions@europe.com

There’s more to adding hai

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Tagged braiding, damaged hair, diane shawe jhair, hair loss, laser hair treatment, thinning hair, vivascal

Are Emerging Demographics reshaping New Emerging Markets

Posted on July 13, 2016 | Leave a comment

Creative ways to find new customers

Emerging Demographics Are the New Emerging Markets

Guest Blog Richard Dobbs Jaana RemesJonathan Woetzel

Marketing savvy just isn’t enough to track consumers anymore. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences. But what could this mean for small businesses?
A radical demographic shift is transforming the nature of consumer markets. Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter in the next 15 years.

Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

There are surprises. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5% of all consumption growth on education for those under 30 — higher than any other country apart from Sweden. Young people in China are learning to love coffee. And North American millennials don’t trust company claims about their products, but are happy to let a room in their house to a stranger who they trust because of an Airbnb rating.

A recent report by the McKinsey Global Institute, Urban World: The Global Consumers to Watch, has identified three key groups of urban consumers with the numbers and purchasing power to shape the consumer landscape over the next 15 years. One thing common to all the groups is their location in cities. Over 91% of world consumption growth over this period will come from city-dwelling consumers.

The first of these is the 60-plus age group in the United States, Western Europe, and Northeast Asia. Their number will grow by more than one-third to stand at 222 million in 2030. In those 15 years, they will generate more than one-third of global consumption growth. In comparison, European millennials, for instance, will contribute less than 2%. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly.

To give an idea of their dominance, the 60-plus age group will account for 60% of total urban consumption growth in Western Europe and Northeast Asia, the latter comprised of Japan and South Korea. This group, not surprisingly, spends heavily on healthcare, but that’s not all. In the United States, these consumers will contribute more than 40% of consumption growth in housing, transport, and entertainment. A decade ago, those aged 55 and older accounted for less than one-third of all U.S. spending on home improvement. By 2011, this share was more than 45%. Companies in every sector — some of which have never been associated with the elderly — will need to prioritize this market as never before.

The second group is China’s working-age consumers age 15–59. Their numbers are set to rise by 20% or 100 million people in just the next 15 years and their per capita consumption is expected to double. By 2030, they will be spending 12 cents of every $1 spent in cities worldwide. These individuals are more optimistic about their financial future and willing to spend a greater share of their disposable income than their counterparts in previous generations.

The 2016 McKinsey Global Sentiment Survey of more than 22,000 consumers finds that nearly 30% of these Chinese consumers are willing to pay more for new and innovative household products—double the share of their counterparts in North America and Western Europe. These consumers are the successors to Western baby boomers who were, in their time, the richest in history in their prime years.

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Third is North America’s working-age consumers. They already constitute a major market, and will continue to grow modestly in number and per capita spending. But they also pose new challenges to companies, because inequality is rising, and most incomes are under increasing pressure. Today, the median net worth of the top 20% of young adult households is eight times that of the other 80%; as recently as 2000, that multiple was four times. That means companies need to work harder to offer goods and services at very different price points. Compared with older cohorts, young adults are 10 to 20 percentage points more likely to consider and use sharing economy services from accommodation to car rental to furnishing. The behavioral differences for this age group require new customized strategies from companies seeking their dollars.

The consumer markets that matter have arguably never been more varied and complex. Rising inequality is one challenge. Another is that, as population growth slows, city demographics — and therefore their growth prospects — are diverging. Companies need to be in the right places. Cities are where 91% of global consumption will take place over the next 15 years – the trick will be knowing which cities, and even which neighborhoods within cities will house the highest-spending consumers.

Richard Dobbs is a senior partner in McKinsey & Company’s London office.
Jaana Remes is a partner at the McKinsey Global Institute.
Jonathan Woetzel is a director at the McKinsey Global Institute.

Don’t let others failures make a monkey out of you

Posted on May 25, 2016 | 1 comment

http://www.shortcourses.expert. expert

Fear of failure and not standing out from the crowd will not get you far up the ladder of success

article by Diane Shawe M.Ed. Ed
Four monkeys were placed in a room that had a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.

Squealing, he scampered down the pole and abandoned his attempt to feed himself.

Each monkey made a similar attempt, and each one was drenched with cold water. After making several attempts, they finally gave up.

Then researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground.

After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

The researchers replaced the original monkeys, one by one, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas.

In time, the room was filled with monkeys who had never received a cold shower. None of them knew why.

DON’T LET FAILURE MAKE A MONKEY OUT OF YOU!

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Traction Alopecia – How You Can Stop It and is it Reversible by Diane Shawe

Posted on February 8, 2016 | 1 comment

Are YOU a Likely candidate for Traction Alopecia?

Anyone can be affected by traction alopecia – young or old, male or female. It’s more common within certain groups of the population, because they are more likely to use some of the hairstyling techniques listed above.

The reason I raise this article is because we are all living longer and some of the current fashionable trends in the younger groups are contributing to traction alopecia. Read about Clip ins and how they cause Traction Alopecia

For example, women and girls are more likely to notice the problem due to braids and weaves. Ballerinas – who tend to wear their hair pulled into very tight ponytails – sometimes suffer from traction alopecia around the hairline as a result.

In a nutshell – if you have a habit of doing something on a frequent basis that puts your hair under some sort of strain, then you are a candidate for traction alopecia.

Read on to discover the many ways you can prevent it from happening, or stop further damage if you’ve already noticed a problem.

Traction Alopecia Symptoms

Have you ever undone a ponytail and found your scalp feels sensitive to the touch afterwards?

Does untying your hair feel like a relief?

Does your scalp itch after you’ve had braids or a weave put in?

Have you ever taken painkillers because your hair is secured so tightly it’s given you a headache?

All of these are warning signs that your hair is under way too much tension. Your body is trying to tell you something… and you need to listen!

If not, the next thing you’ll notice is that sections of your hair are actually missing, or worryingly sparse. You can often see this more clearly around the hairline or behind the ears, but it can often happen around the crown, too. It really depends on what was causing the tension in the first place.

Some people even notice pustules (blisters filled with pus) or papules (little pimples) where the hair is under a lot of tension. This is because of the irritation being caused to the scalp and is a clear indicator that the follicles just can’t cope with the strain.

Can Traction Alopecia be Reversed?

Yes and no.

If you spot the warning signs of traction alopecia early enough and you put a stop to whatever’s causing it, then your hair will stop falling out and should – with time, patience and loving care – be completely restored to its former glory.

But if the hair follicles have been so badly traumatised for such a long period of time that they have scarred over, then the hair will not grow back by itself. Areas of the scalp where this is the case will likely look shiny.

In cases like this, you’ll need to think about some sort of surgical restoration – speak to your dermatologist to establish whether or not your traction alopecia has caused permanent scarring and to discuss the surgical options available to you.

When Traction Alopecia Compounds Other Hair Loss Problems

If you are wearing a hairpiece – such as a clip on topper – to mask other hair problems like androgenetic alopecia, then you need to be very careful not to compound your problem with traction alopecia!

The best option is to ensure that the clips of your topper are firm, but not too tight, and that you rotate them. We also recommend undoing a couple of the clips when you’re at home – it gives your scalp a little rest from the tension.

Traction Alopecia Recovery Time

Most experts agree that your hair should recover within 6 to 9 months of you removing the cause of the problem.

If you’ve followed the guidelines given here and you are still not seeing regrowth, then it’s likely that the damage to your follicles was permanent – a fact your doctor/dermatologist can confirm. In that case, you might like to discuss the possibility of a hair transplant, which will effectively mask the problem.

What are the Causes of Traction Alopecia?

Traction alopecia is a type of hair loss that happens over time. It’s caused by putting the hair under constant strain or tension and is usually caused by one or more of the following…

Very tight ponytails or pigtails
Tight braids or cornrows
Dreadlocks
Extension (single) braids
Hair weaves or wigs attached with glue, clips or tape
Certain hair clips, slides or barrettes that hold the hair tightly and are worn in the same position every day
Headbands – even fabric ones – worn day after day
Tight hairpieces
Tight headgear like cycling helmets that are worn frequently or for long stretches of time and tend to rub or pull repeatedly on the same area of hair
Repeated use of hair rollers
Repeated pulling of the hair with the hands (this is an emotional condition called trichotillomania)

If you use or do any of the above, then you may find that the constant tension they cause has led to areas of thinning hair – usually around the temples or behind your ears. Alternatively, you might notice that the part in your hair looks wider than it used to.

If so, then it’s quite likely that you’re suffering from traction alopecia.

There’s more to this condition than hair simply breaking off. Instead, the constant tension in the affected area either pulls out the hairs’ roots completely, or causes the follicles to become inflamed. As time goes by, the damage to the follicles causes them to become atrophied (wasted away)… and if you don’t put a stop to the cause of the problem, they will reach the point where they no longer produce hair at all.

Reference: DermHairClinic – Traction Alopecia

Get your copy today from amazon.co.uk

Traction Alopecia Treatment

As discussed above, ‘treatment’ for traction alopecia is only effective before you’ve arrived at the stage of permanent damage.

But the good news is that ‘treatment’ – if you’ve caught the condition early enough – can be as simple as changing whatever hair styling and hair care practices you were using and really learning to CARE for this precious asset… your hair!

Wearing a weave

One of the biggest ironies about traction alopecia is that it’s the most common cause of hair loss for women wearing hair extension is due to the application being too tight when weaves and hairpieces are applied… yet those weaves and hairpieces are often used in the first place to enhance hair that may seem thin, or lacking in volume.

Weaves are generally applied through braiding, fusion, netting or bonding – and the sad fact is that any or all of these methods can lead to traction alopecia if used extensively, over long periods of time.

To minimize the risk of traction alopecia, or to try to prevent further damage and encourage regrowth, have your weave fitted by a state licensed professional. Yes, it may be more expensive, but you – and your hair – are worth it! Someone properly trained in hair care will keep damage to a minimum and will be able to spot potential problems and nip them in the bud.

The same goes for hair extensions, which can also cause hair loss problems in the lower half of the scalp. Have them fitted by a trained professional – don’t try to fit them yourself or have a friend do them for you.

Speak to your hairdresser about taking care of your scalp – some women find it difficult to maintain good scalp hygiene because the weave or extensions make it awkward… unfortunately, though, this can make the problem of traction alopecia worse.

When chemicals are the culprits

There’s a kind of alopecia called CCCA (central cicatricial centrifugal alopecia), also known as hot comb alopecia, or follicular degeneration syndrome. It’s almost exclusively seen in African American women and it’s often confused with female pattern baldness, because it starts at the crown and spreads to the surrounding areas.

The cause?

A mixture of too much stress (traction) on the hair along with the use of harsh chemicals like dyes, relaxers and bleaches. The chemicals actually damage the keratin structure of the follicle itself, causing hair LOSS, not just hair damage.

In fact, research conducted in 2008 showed that the highest prevalence of traction alopecia was in women with relaxed hair.

If you suspect this is a condition that’s affecting you, speak to your dermatologist. In addition to removing the cause of the traction and stopping the use of chemicals in your hair, you may be tested for any bacterial or viral infection and possibly be prescribed topical steroids, antibiotics or topical minoxidil to encourage regrowth.

NOTE: If you must use a relaxer on your hair, have it done professionally. Specialists are seeing more and more problems caused by home relaxer kits, because it’s tempting to leave the chemicals on longer than necessary, or accidentally use a stronger formula than you really need. (Make sure they have been certified)

Braiding, ponytails, pigtails and locs

The 2008 research into the prevalence of traction alopecia in African girls and women showed that braiding caused more problems than chemicals (although the two together were worse still).

Constant, tight braiding – or other styles like ponytails that place hair under chronic tension – can affect any ethnic group. So it’s very important to take a new approach to styling hair that doesn’t rely on placing the hair under extreme tension.

The ideal solution, of course, is to allow the hair to be completely natural, without using any kind of clips, slides or ties.

The reality, though, is that this just isn’t possible for most of us. Our hair may either be unmanageable and wild looking when allowed to ‘do its own thing’ – or, like us, you may live in a climate where it’s simply too hot to have your hair hanging around your face all day.

The answer is that you can continue to secure back your hair, but you MUST change the way you do it from one week to the next. Traction alopecia is usually the result of CONTINUALLY putting the hair under EXACTLY the same tension in the same place, day after day.

How to Avoid Traction Alopecia (and still have beautiful hair!)

Change the location of your ponytail often – wear it high, low, on one side, then the other. Don’t wear a ponytail at all if your hair isn’t really long enough to need one… otherwise you’ll probably be pulling your too-short hair really hard in order to secure it.

Avoid using clipped in ponytails – the weight of them can – quite literally – tear out your hair.

Always use fabric covered hair bands – avoid bare rubber bands like the plague! And remove bands, clips and ponytail holders from the hair at night – this is when you may be putting your hair under tension without even realizing it.

Invest in satin pillowcases. They cause less friction on your hair than cotton or nylon ones – and, as an added bonus, they’re believed to help reduce wrinkles too!

Change the location of your partas often as you can. Even a simple part in the hair can trigger a problem when worn in the same position day after day.

Don’t retwist the roots of dreadlocks – watch this video for first-hand experience of how damaging this can be!

If you use hairspray or hair gel, wash it out before you next brush your hair.Brushing dried hairspray and gels out of your hair is damaging to the shaft and may cause further hair loss.

Make sure your hair is hydrated. If you’re in a dry climate – or you use air conditioning or central heating – the lack of moisture in the air can make your hair brittle and more likely to break

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Clip in hair extensions can cause traction alopecia if worn for over 5 hours a day by Diane Shawe

Posted on July 8, 2015 | 1 comment

Nickle Clips can irritate the scalp

If nickle clip-in extensions are continually worn and the tension on your hair is not regularly alleviated, scarring can occur as well as permanent hair loss, leaving the wearer with a less then desirable appearance they’ll be forced to deal with for the rest of their lives.

article by Diane Shawe M.Ed

Almost all of these clips are made from nickle and if the wearer is allergic to nickle, wearing them for over 5 hours a day will eventually cause traction alopecia and scarring.

In today’s modern society, most people think only of the final appearance of their hair.

Hours spent back combing and coating the scalp with lots of hair spray so that the clips can stay in longer, or even wearing really heavy hair extensions caused by the length of the hair purchased continually irritates the scalp all day whilst at the same time slowly pulling the hair out of it’s follicles.

Cheryl Guttman (2) research found that the continual over processing with Chemical treatment such as bleaches, dyes, or strengtheners disrupts the keratin structure in a manner that reduces its tensile strength.

The hair follicles can become fragile. At first the hair fall out is not so noticeable because the clip on extensions are disguising it. Add brushing and combing your hair, you will note a difference in the reduced thickness of your hair line but ignore it initially. Later on some people might experience heavy fall out which can occur with brushing, combing and washing your hair. On top of that using extreme heat to fashion each day can also permanently damage the hair follicle.

If detected early, traction alopecia is reversible if diagnosed early. However, permanent loss can occur too slowly for immediate detection. Hair loss is often occurs in the front, but is also subject to the immediate adjacent area to where the clip in extension were pulling and damaging the hair root.

According to Basil M Hantash, MD, PhD (1) The sad truth of the matter is that permanent traction alopecia does not respond to medical treatment such as minoxidil or finasteride since by its nature, the loss is different then genetic hair loss.

The only way one can treat traction alopecia is with transplants. Follicular unit hair grafting has been identified as the only practical solution to treating traction alopecia. Hair transplant clinics are reportedly seeing a rise in the number of patients with traction alopecia and say the results can be good to excellent.

However this can be a costly approach especially whilst clip in extensions appear so cheap. What you have to consider is whether wearing clip on extensions for over 5 hours a day versus the value of your own hair. Which is worth more?

There are over 16 different extension techniques. It is important that you find a technique that is suitable for your type and life style. There is a misconception that hair extensions can be worn permanently for up to 6 months at a time.

In today’s society, you need to hold on to what you’ve got, look after what you have and start being kinder to your hair.

Want to find out how to train to become a Hair Loss Hair Extension Consultant then click to view our course prospectus

Get your copy today from Get a copy of #DianeShawe latest ebook. Visit available on #amazon #amazonkindle and #googlebooks

Sources:
1. Basil M Hantash, MD, PhD, Robert A Schwartz, MD, MPH. (2005) Traction Alopecia, Emedicine.com

2. Cheryl Guttman, May 1, 2003 Alopecia Options for Black Women, Dermatology Times,

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How can employers help keep their work force healthy so as to avoid high healthcare costs?

Posted on April 15, 2014 | Leave a comment

Whether you’re talking about asthma, cancer, COPD, or even rare conditions, lung disease is on the rise.

The experts are calling lung disease a “time bomb waiting to explode.”

sourced: by Diane Shawe from the Institute for natural healing

Whether you are creating a workplace wellness program from scratch, or enhancing what you already have, you’re already on the right track! With increasing costs of health care, a shrinking workforce, and aging workers, a savvy workplace understands the value in supporting workers to improve their conditioning and to live a fitter lifestyle.

For instance you could help by engaging with your workforce through your company blog by blogging about five natural ingredients to keep their lungs young and healthy as follows:

1. Milk Thistle: You might already know that it has the power to help your liver regenerate its cells. But milk thistle contains silymarin. It’s a compound that flushes toxins out of your liver. It also helps prevent lung cancer from forming and spreading.

Milk thistle also contains silibinin. Like silymarin, it protects you from lung cancer. But even better. These cancer cells spread quickly to other organs in your body. And they can become drug resistant. Silibinin doesn’t only reverse drug resistance in these cells… It causes natural cell death in cancerous lung tumors.2 You can find milk thistle extract pills in health stores and online. Organic milk thistle tea is another option.

2. Fiber: Oddly enough, fiber is critical to your lung health. It may help relieve symptoms of–and even prevent—asthma.

A high-fiber diet changes the makeup of your gut bacteria. The good bacteria feed on fiber. When you keep these bacteria well-fed, they produce short-chain fatty acids. These fatty acids reduce inflammation and irritation in the lungs. But don’t add grains to your diet for more fiber. They actually increase the amount of inflammation in your body—including your lungs. Instead, eat more organic artichokes, peas, raspberries, and blackberries.

3. Ginger: It’s full of antioxidant power. But two of these antioxidants in particular protect your lungs against inflammation and damage. Gingerols help clear your lungs by reducing the amount of mucous they produce.3 And 6-shagaol, the compound that gives ginger its flavor, stops bronchial tubes from tightening.4 This keeps airflow open and easy.

Ginger can be pretty intense if you aren’t used to it. Add it to your diet slowly if you don’t eat it on a regular basis. When it comes to ginger, fresh is always better. Cutting up some fresh ginger and adding it to a meal gives you antioxidant power and extra flavor. You can also juice with it or use it to brew your own tea to help soothe your lungs when you have a cough.

4. Broccoli Sprouts: Broccoli sprouts are rich in vitamins A, K, and C. But they also contain sulforaphane. It’s a compound that helps you fight the inflammation that causes asthma. One study found that it helped restore defective white blood cells in the lungs. More white blood cells mean less bacteria and inflammation.5

Broccoli sprouts have about 50 times more sulforaphane than regular broccoli. But you may not be able to find them at your grocery store. If that’s the case, look at your local farmer’s market. Or you could grow them yourself. Try them steamed or throw them raw into a salad. For convenience, you can also find broccoli sprout extract as a supplement online.

5. Bromelain: It’s an enzyme used to reduce inflammation of the sinuses after surgery. But it’s also a natural way to treat pulmonary edema.6 This condition prevents the fluid from draining out of your lungs. The result? Shortness of breath. If left untreated, it can cause deadly infections. One study found that bromelain reduces the amount of inflammatory neutrophils in the lung by up to 85 percent.7

The best way to start getting more bromelain in your diet is by eating fresh pineapple.8 And lots of it. Most of the bromelain in a pineapple is in the stem. Or you can supplement.

Pollution and secondhand smoke aren’t the only things that can irritate your lungs. Inflammation is a major factor in the development of most lung disease. Lowering it will help ensure that your lungs are working at their best. Using these five natural solutions will help keep you free of disease—and breathing a little easier.

So you can see the benefits of preparing a workplace wellness program.

Creating a Workplace Wellness Program

AVPT’s two-day workshop will help you to:

o   Describe the necessity of workplace wellness programs
o   Create program elements that reflect the needs of employees and the objectives of the organisation
o   Select program elements that fit the context of current operations
o   Establish implementation and evaluation strategies

Getting you qualified in days not years!

other article you might be interested in : Dangers of Hypertension to Founder owners of SME.

British Leisure Show launch apps to connect exhibitors & visitors

Posted on March 5, 2011 | 1 comment

Welcome to the British Leisure Show who have launched there first apps to help promote their event and will be using Bluetooth location based broadcasting throughout the event to drive visitors to exhibitors stands.

By Diane Shawe

Click on the image below to Download the British Leisure Show Apps and find out more about the event.

This exciting, three day family friendly festival, provides entertainment and interaction for visitors of all ages. It’s packed with an exciting variety of things to SEE, TRY AND BUY, with the latest product models and accessories, competitions and demonstrations to watch and activities to try.

i-send will be holding a meeting designed to help business learn about apps and how it could help improve mobile marketing.

On of many events will be held throughout the year with the first one on the 10th March 2011 in London. Click to register

For a growing number of UK shoppers, the difference between off-line and on-line shopping will be no line at all.

What does this mean for retailers, sole traders, enterprise business and the retail sector?

Come join us at this free event when you will be able to listen, learn and ask.

With an inundation of new smart phone apps these hand held shopping tools are redefining the shopping experience and blurring the distinction between the in-store experience and the virtual world of information now available in the palm of your hand.

Advances in location-based technology, price-comparison apps, bar-code scanning apps and social-networking tools have turned the mobile device into a real-time third channel of commerce, empowering consumers while challenging retailers to rethink the way they do business.

The appetite for new apps seems voracious. A recent survey by comparison-shopping site PriceGrabber revealed that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season.

Around 4.2m of us in the UK are already using our mobiles to access the internet and browse retailer’s eCommerce sites.

This event will look at the pros of cons about introducing a apps into your business and all the pointers one should consider. Specialist speaks will be available to give you golden nugget advise.

Introducing our Panellist Speakers

Andrew Lamont

Cllr Andrew Lamont ‘Access Champion for the Royal Borough of Kenisigton & Chelsea’

Topic: Why Access & Apps go together

Partially sighted as a result of optic atrophy, Cllr Lamont is a seasoned campaigner on behalf of the blind and partially sighted. As a trustee of the charity BlindArt he has worked to remove barriers to the visual arts for all, inclusive of visually impaired people.

Andrew is currently the Access Consultant for i-send proximity and plays an important role in advising local authorities and Town Centre’s on managing the implimentation of Access.

Andrew is concerned about the new technolgy and feels that Apps and the new type of Smartphones should take into consideration access for over 2 million people throughout the UK

Diane Shawe

Diane Shawe Author of ‘How to Cyber kiss your business to Success’

Topic: Discovering the Pros & Cons for implementing Apps into your business

Project Director for i-send proximity, Diane has over 16 years experience in the Telecoms Fibre Optic and Microwave technology. Smartcard and internet audience measurement solutions.

Diane is often a guest speaker and training in business development and is currently working on several City and Town Centre Projects who want to build a PWAN Bluetooth Broadcasting Network.

The world of promoting your business has pivoted in a way that could leave a lot of businesses behind if they don’t implement a structured apps program.

Jason Cobine

Jason Cobine Founder of Beyond Networking runs a series of revolutionary, unique, branded workshop.

Topic: Apps & Profit and protecting infringed intellectual property rights.

Jason Cobine for the last 20 years have helped organisations around London with business insurance, indemnity insurance and reputation protection.

Jason has also helped businesses reduce the time and money spent finding new opportunities through business networking.

Jason is often a speaker and trainer at business related events and is going to shed some light on the protection of Intellectual property rights when using apps to promote your business.

Jason come’s highly recommended and will help you navigate yourself through this complex arena.

Abul Hussain Author of Grow your business with Internet Marketing

Topic: Why SEO don’t work so for some businesses

A Managing Partner at the Middle Man Marketing Group, Abul is an experienced marketing consultant, who consults with the marketing departments of many FTSE 100 companies.

His specialities include SEO, Pay Per Click Marketing, Social Media Marketing, amongst other marketing areas.

He often is a guest speaker at business association events and a guest author around the marketing blogosphere.

Abul will discuss the importance of implementing certain strategies to insure that localised and regionalised businesses can make better use of the SEO online strategy.

Jonathan Greensted

Jonathan Greensted Founder and CEO of Sentient

Topic:Apps defining the shopping experience

Sentient has help many large organisations such as AstraZeneca, Virgin Holidays, Pfizer, Commerzbank, Microsoft, MCI and Centrica leverage IT to increase profits, optimise costs or increase their business agility.

Sentient’s innovation incubator has pioneered retail energy management (1995), web content management (1997), teleco billing (1999), social networking (2002), mobile software (2004), GPS tracking (2006) and Software + Services (2008).

He often is a guest speaker at business events.

Jonathan wil discuss the changing face of the retail business as the inundation of new smart phone apps enter the market.

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Posted in apps, assisted technology, Coupons and vouchers, credit cards, digital tickets, discount vouchers, Free Wi-fi, health apps, i-send proximity, location-based technology, mobile phone broadcasting, mobile phone communications, Networking, Proximity Marketing, retailers loyality, shopping apps, Shopping malls, Smartphones, tourism, Town centres, Wireless Intelligence

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All I can say is WAKE-UP SME’s and start smelling the COFFEE!

by Diane Shawe

I-send was sent a recent post from the the analyst, Chetan Sharma, who released its US Mobile Data Market Update for Q4 2010 and 2011.

The report reveals that the US wireless data market grew 5 per cent quarter-on-quarter, and 23 per cent year-on-year, to reach $14.8bn (£9.1bn) in mobile data service revenues in Q4 2010. The final tally for the 2010 year was $55bn, which the analyst expects to increase by 22 per cent to $67bn in 2011.

US mobile subscriptions officially crossed the 100 per cent penetration mark in Q4 2010. The connected device category (including tablets, M2M, telematics, eReaders, etc.), registered the highest growth at 55 per cent, while postpaid subscriptions grew by only 3 per cent for the calendar year. Connected devices now account for 7 per cent of the installed base.

Smartphone shipments overtake computers
The report notes that 2010 marked the milestone of the start of a new computing and communications era. For the first time in the US, smartphone shipments exceeded the traditional computer segments (desktops, notebooks and netbooks). In 2011, the smartphone segment, along with connected devices will not only exceed the computer segment in unit shipment but more importantly, in overall revenues as well.

While connected devices ARPU is low, Chetan Sharma believes this segment will prove to be the most profitable in the coming years, due to higher margins. By the end of 2011, connected devices will be commanding double digit market share.

However, not all sub-segments are going to be successful in the operator channel, until multi-device data pricing plans are introduced. Most of the tablets and eReaders can work well with only wi-fi most of the time. Monthly data plans make sense for enterprise users but not for consumers who might use these devices occasionally. As such, the report says, tablets will be more successful in direct and traditional retail channels. Operators who start to bundle multiple devices by single data plans and data buckets are going to see a better yield in this category. Similarly, OEMs who rely on operators for sell-through of tablets/eReaders will see low volumes compared to players who have more diverse distribution channels, such as Apple and HP.

As previously noted by Chetan Sharma, the iPad and other tablets are making Netbooks irrelevant. In fact, tablets are starting to eat into the laptop category as well. As expected, the device has been a hit with many enterprises with mobile workers. Many enterprises are giving out iPads to their workforce instead of laptops or Netbooks. The analyst expects iPad to dominate the space in 2011 as competitors will find it hard to compete across all dimensions – price, performance, ecosystem, distribution, and brand power.

Data traffic more than doubles
Mobile data consumption continued to grow across all networks, increasing by 2-5 times on major US networks. While average data consumption in the US at the end of 2010 was 350 MB/month, many of the superphones introduced in the second half of 2010 are clocking 1-1.5GB/month on average. Thus, while data revenues for the year increased by 23 per cent, mobile data traffic grew by 132 per cent.

The significant rise in smartphone sales and usage in the US market – over 50 per cent of devices sold in the US in 2010 were smartphones, almost twice the global average – means that by the end of 2011, in the US, the smartphones will consume more data than data cards for the first time. Chetan Sharma also expects the US to become the number 1 nation in mobile data consumption this year, edging out Sweden.

The report notes also that the center of gravity of the mobile market has shifted back to the US, which is also the most dominant market in terms of revenue generation for the industry. While the US represents less than 6 per cent of the subscription base, it accounts for over 21 per cent of data revenues, with Verizon Wireless becoming the number one mobile data operator in 2010, edging past the decade-long leader, NTT DoCoMo. AT&T also went past China Mobile to gain its current number three ranking. By the end of 2013, the US market will account for 25 per cent of global mobile data services revenues.

Wake-up call
Chetan Sharma calls the Nokia-Microsoft announcement “a wake-up call to many in the industry who were in denial”, and praises Nokia for decisiveness, and for moving quickly under pressure. But it concludes that the impact on Nokia remains uncertain, saying: “While there were risks with Android, going with Win7 is not an assured path to resurrection either. It all comes down to execution…Nokia has significant talent and it’s a proud company, but jumping into the shark-infested cold waters miles away from the shore will require all the stamina, good weather, and skill it can muster to make landfall before thanksgiving”.

Looking ahead, the report notes that Android and iOS are completely dominating the developer and ecosystem mindshare, and says the race to become a viable third option is on, with operators keen to see another competitive force emerge in the market. Chetan Sharma will be discussing how the industry is going to evolve in the next decade at its mobile thought leadership summit – Mobile Future Forward, in September.

I-send proximity is launching a series of workshop/expert forums to discuss the implementation and road mapping of apps into any type of business, visit http://www.i-send.co events page for more information.

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