Category Archives: hair extensions

Can Hair Extensions give you more confidence or make you feel self conscious?

descreet-hair-extensions-by-diane-shaweHair Extensions have been trending from Hollywood red carpets, Global awards through to a local person within your inner circles for the past 15 years. Why?

Article by Diane Shawe’s Author

Celebrities on Red carpets and magazines have normalised hair extensions. Hair extensions has been a trending topic among many women as youtube has helped catapult the good, bad and ugly of the fake it market. But is it all vanity vanity as some parts of the media suggests?

It is arguable that the main reason for the popularity of hair extensions is that one can get instant gratification. That extension adds to the thickness and fullness of your hair in a shorter period of time than waiting for your hair to grow.

Beauty Confidence Boosters: Hair Extensions

As a woman, confidence is in constant flux. We all have those days that we just feel great. Our skin is glowing, our eyeliner went on just right, and our hair is lying the right way. And then we have those weeks where we just feel like our look has passed its expiration date. We “need a change.”

There spot lighthe seems to be forever turned on and time is now a precious commodity.

Hair Extensions

So for some women this is a no-brainer. If you’re tired of your hair style and sick of waiting for your hair to get to the length you want, sick of chemicals, sick of thin lack lustra hair? then with over 16 different hair extensions techniques there is bound to be one technique that can help achieve their goal.

For instance Clip in hair extensions are very popular and operate with pressure-sensitive clips, you can apply these for everyday use or special occasions but they must not be worn for over 5 hours per day These products will give you the ultimate beauty boost, allowing you to defy biology and get the thick, long locks you’ve always wanted.

It is claimed that the extensions can add up to 10-inches 0-inches of hair to an individual which would translate to an awesome look.

Beauty Confidence Hair Extensions Busters:

Incorrectly applied hair extensions can damage hair

Incorrectly applied hair extensions can damage hair

Well we have all heard and seen the desaster stories. This is not unique to this industry but the self taught by youtube suppliers have given the industry a bad name and scared quiet a few women forever!

I’ll fitted hair extensions or even using the wrong technique can traumatised a person far worse than their original hair problem. It can also lead to clients loosing their hair as a result.

Getting you qualified in the Hair Extension Sector

Getting you qualified in the Hair Extension Sector

There isnt a internationally recognised directory for qualified and properly trained hair extensions technicians but there are reputable private training schools which could point you in the right direction.

Diane Shawe is an author of 15 books, speaker, trainer, mentor, consultant and entrepreneur with more than 25 years of experience. She has personally trained over 2800 people around the world in a variety of fields and has published a number of works. She has contributed to over 100 Kiva Entrepreneur’s around the world.

She was also one of the producers of a Day time Ladies Talk Show in 2015 and Host of one of the UK’s best loved Annual Hair Extensions Awards.

Diane also enjoys oil painting, sailing and clay pigeon shooting. She focuses on topics that she is passionate about in her writing and has attracted over 36,000 followers on her popular blog.

Media Contact
Company Name: AVPT Short Courses (Hair Extensions Training Academy)
Contact Person: Diane Shawe MEd
Email: Send Email
Phone: +44 208 1333120
Country: United Kingdom
Website: http://www.hairextensionstraining.academy

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How hair extensions are sourced

How hair extensions are sourced

Starting a Hair Extension business

Starting a Hair Extension business

Top 10 Money Making Hair Extension Techniques

Starting a Hair Extension business

Starting a Hair Extension business

WHICH 5 HAIR EXTENSIONS TECHNIQUES  ARE THE MOST PROFITABLE?

With the growth of Hair Extensions let us examine the most profitable techniques for your mobile business or Salon

Article written by Diane Shawe M.Ed
Founder www.hairextensionstraining.academy

We have seen the hair extension market grow over the past 15 years, now there are more hair extension techniques than ever before and it can be confusing to decide which is the right one for your business or for your clients.

If you are thinking of becoming a qualified technician, it is important to consider how potential clients might make their decision.  Some people will make a decision based on their budget, others on their hair type and life style, some on what their friends recommended.  Whilst these points are interesting, it is important for you to consider techniques that will service your clients and keep them coming back.

Here are just a few tips to help with your decision making process.

traction_alopecia_caused_by_hair_clipin_3_diane_shawe1. Wigs:  Wigs are a quick and easy way to give a client a quick makeover.  What you need to bear in mind is that the cheaper the wig the more un-natural it will look.  If you have a client with special needs then it might be possible to make at least 28% profit.  We know that the internet has changed a lot of shopping habits and clients can sources their own wigs on line or in some of the high street hair supplier shops for as little as £25.00.  Sourcing or even making a custom wig for a client is an alternate route and they will pay between £220 – £600 for a good quality wig which could last for up to 12 months. MAKING WIG 4HOURS, INSTALLATION 1 HOUR – NOT PROFITABLE

2. Hair Pieces: There are lots of different hair pieces from pony tails to rear hair attachments in all different shades, curly, straight or plaits. There are also specialist hair pieces for thinning hair that can help disguise any  thinning hair problems.  The thing to bear in mind is that hair pieces are not often very secure and could make a client feel a little self concious.  Some of the ponytail pieces can be securely fixed, for a temporary look.  INSTALLATION 45 MINS. NOT PROFITABLE

popular integrated weave

3. Integrated Weaves: This is when wefts of hair is sewn onto a fine cornrow which is then hide by the bulk of your hair on top.  It is a popular technique because if done correctly it can look very natural and offer up a robust and secure hair enhancement solution.  If the client looks after the hair they can reuse it when they get it re-tightened. Clients could pay between £190 – £430 for the integrated weave and £60 – £120 for a retighten every 8 weeks. INSTALLATION 2 HOURS – RETIGHTEN 1 HOUR – VERY PROFITABLE

4. Pre-tips: This is small pieces of hair that have been pre bonded together.  They can be added in sections all over the head to aid thickening, give the impression of highlights or lowlight and length.  Pre-tips can be applied using heat, micro rings or even small elastic bands.  Be aware that they have to be professionally removed so as not to damage your own hair. Client could pay between £160 – £500 for installation. Retighten every 10 – 12 weeks can be expensive as it involves removing and reapplying (sometimes new hair) £55 per hour.
MAKING PRE-TIPS 1 HOUR – INSTALLATION 2 HOURS – RETIGHTEN – 4 HOURS – SLIGHTLY PROFITABLE

5. Strand by Strand (glue gun): This is when hot bond heated up in a glue gun is used to bond small sections of hair to the recipients own hair.  It was a very popular technique in 6 years ago, but requires professional application and removal by a qualified technician.  Can give the appearance of flyaway hair that client could somewhat run their fingers through.  It is a very time consuming technique and is much better for a long term wear over 3-4 months. Clients could pay anything between £400 – £2100. INSTALLATION – UPTO 5 HOURS – RETIGHTEN – 6 HOURS – MODERATELY PROFITABLE.

6) Clip in hair extensions: These are now very popular.  They are best used for lengthening mid should length hair.  If the hair is shorter they don’t sit very well because they can be a little bulky in appearance.  They don’t offer up much security unless they have been professionally fitted.  This is when a very small cornrow is done and the clips are slipped through for much added security.  Great for an evening occasion but not advisable for long term wear.  Clients can now buy these themselves or even make them from purchasing wefted hair.  NOT PROFITABLE

20121208_180137

7) Net Weave:  This technique is used when the client wants to partially extend just a section of their hair or if the client suffers from patchy alopecia.  This technique is suitable for 2-4 months wear. Clients can expect to pay between £190 – £500 INSTALLATION 3 HOURS – RETIGHTEN 4 HOURS. PROFITABLE

8) Hook and Latch: This technique does not use any glues or threads. It is a beautiful technique, flat to the touch and hair could be worn up.  It works well with shorter hair especially the Micro ring track technique. Clients can expect to pay between £160 – £550. INSTALLATION 2 HOURS, RETIHTEN 1 HOUR – VERY PROFITABLE

9) Lace Wigs: Lace wigs have become very popular. They are really good for girls with short thin hair, damaged hair, hair damaged by medication or cancer. they can be used for hair that needs a rest or a complete makeover for a client who does not want to use chemicals.  Top celebrities have made them really popular and you can see why from the video testimonial below. See Radio TV presenters new lace wig

Clients can expect to pay anywhere between £400 – £3000 (included the Lace wig)  If the clients looks after the hair the lace wig could last up to 6 months. INSTALLATION 3 HOURS – REFIT 2 HOURS – PROFITABLE

alopeciaconsultant

10) Braides and Plaits: Braides and Plaits have been around for hundreds of years.  A technique that can look very simple or quite exotic.  Braids can be worn for a number of months until the hair grows out, they can even have beads added to the end for that extra special look. Clients can expect to pay from £90 – £400. INSTALLATION UPTO 5 HOURS – RETIGHTEN – 7 HOURS – NOT PROFITABLE

Hair Loss Specialists
One of the up and coming growth sector is the Non Surgical Hair Enhancement using Hair Extensions.  For now you can download a training course Catalogue which will go into more details about the different hair enhancement techniques.

If you are professionally qualified, this is a very profitable and fulfilling service.  My favourite sector.

Calling all Sponsors an opportunity to reach high spend customers this autum

Oscars Hair Extensions Awards Now Open

View our Sponsorship packages now

View our Sponsorship packages now

Free Entry is open to New Comer’s, Individuals, Experts, Hair Extension Salons and Hair Extensions Training Schools in over 14 different categories.

As the heat turns up this summer, celebrity hair extensions stylist Diane Shawe is looking for the next master hair extensions consultant to be crowned winner in one of the 14 categories at in the UK.

Predictions abound for the coming summer to be another scorcher, the trend for hair extensions is hitting headlines with TOWIE and Miley Cyrus amongst others. Author and expert in hair extensions, Diane Shawe has teamed up with UKhairdresser and Beautyfinders to name just a few to help look for the next champion in the forth-coming Hair Extensions Awards 2016

Previous awards have always lumped together Hair Extensions without defining the specialism within the industry says Diane Shawe. So now is the time to specify with our 14 different categories who will be crowned once and for all the expert in their chosen hair extensions field.

With Judges coming from all around the globe, such as HRH Princess Moradeun Ogunlana,  Lena Mar Reatz from Hollwood and UKHairdressers candidates will be judged on preparation, work area, application and the final look.

There will also be exhibition stands so that visitors can enquire about candidates services.

So if you are the type of hair extension technician who can help clients with summer styles that favour the short; taking the heat off the head. But… Oh! Those summer nights as the evenings closes in, can you can also help clients to unpin long locks to wrap around their shoulders as the perfect solution to shivering in the evening.

These awards are specifically designed to showcase your skills as one of the most natural, seamless and creative hair extensions technician from hair loss, theatre through to couture.

Click here to find out more about the categories and submit your free entry today. Don’t forget you can also promote the VIP Red carpet and after party tickets to your clients.

If you fancy sponsoring the event then click here to view the range of different sponsorship packages

The Hair Extensions Awards is actively looking for more online judges, if you are interested then please contact us.

www.hairextensionsawards.com
www.facebook.com/hairextensionsawards

 

Are Emerging Demographics reshaping New Emerging Markets

Hair extension staff training (1)

Creative ways to find new customers

Emerging Demographics Are the New Emerging Markets

Guest Blog Richard Dobbs Jaana RemesJonathan Woetzel

Marketing savvy just isn’t enough to track consumers anymore. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences. But what could this mean for small businesses?
A radical demographic shift is transforming the nature of consumer markets. Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter in the next 15 years.

Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

There are surprises. For example, people aged over 50 bought nearly two-thirds of the new cars sold in the United States in 2011. McKinsey Glog research finds that China is expected to spend 12.5% of all consumption growth on education for those under 30 — higher than any other country apart from Sweden. Young people in China are learning to love coffee. And North American millennials don’t trust company claims about their products, but are happy to let a room in their house to a stranger who they trust because of an Airbnb rating.

A recent report by the McKinsey Global Institute, Urban World: The Global Consumers to Watch, has identified three key groups of urban consumers with the numbers and purchasing power to shape the consumer landscape over the next 15 years. One thing common to all the groups is their location in cities. Over 91% of world consumption growth over this period will come from city-dwelling consumers.

The first of these is the 60-plus age group in the United States, Western Europe, and Northeast Asia. Their number will grow by more than one-third to stand at 222 million in 2030. In those 15 years, they will generate more than one-third of global consumption growth. In comparison, European millennials, for instance, will contribute less than 2%. The young may be the darlings of marketers, but for companies chasing growth, the truly glamorous market is the elderly.

To give an idea of their dominance, the 60-plus age group will account for 60% of total urban consumption growth in Western Europe and Northeast Asia, the latter comprised of Japan and South Korea. This group, not surprisingly, spends heavily on healthcare, but that’s not all. In the United States, these consumers will contribute more than 40% of consumption growth in housing, transport, and entertainment. A decade ago, those aged 55 and older accounted for less than one-third of all U.S. spending on home improvement. By 2011, this share was more than 45%. Companies in every sector — some of which have never been associated with the elderly — will need to prioritize this market as never before.

The second group is China’s working-age consumers age 15–59. Their numbers are set to rise by 20% or 100 million people in just the next 15 years and their per capita consumption is expected to double. By 2030, they will be spending 12 cents of every $1 spent in cities worldwide. These individuals are more optimistic about their financial future and willing to spend a greater share of their disposable income than their counterparts in previous generations.

The 2016 McKinsey Global Sentiment Survey of more than 22,000 consumers finds that nearly 30% of these Chinese consumers are willing to pay more for new and innovative household products—double the share of their counterparts in North America and Western Europe. These consumers are the successors to Western baby boomers who were, in their time, the richest in history in their prime years.

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Third is North America’s working-age consumers. They already constitute a major market, and will continue to grow modestly in number and per capita spending. But they also pose new challenges to companies, because inequality is rising, and most incomes are under increasing pressure. Today, the median net worth of the top 20% of young adult households is eight times that of the other 80%; as recently as 2000, that multiple was four times. That means companies need to work harder to offer goods and services at very different price points. Compared with older cohorts, young adults are 10 to 20 percentage points more likely to consider and use sharing economy services from accommodation to car rental to furnishing. The behavioral differences for this age group require new customized strategies from companies seeking their dollars.

The consumer markets that matter have arguably never been more varied and complex. Rising inequality is one challenge. Another is that, as population growth slows, city demographics — and therefore their growth prospects — are diverging. Companies need to be in the right places. Cities are where 91% of global consumption will take place over the next 15 years – the trick will be knowing which cities, and even which neighborhoods within cities will house the highest-spending consumers.

Richard Dobbs is a senior partner in McKinsey & Company’s London office.
Jaana Remes is a partner at the McKinsey Global Institute.
Jonathan Woetzel is a director at the McKinsey Global Institute.

 

 

Why are they contaminating bottled spring water?

Bottle-of-water-and-floride doane shawe
Most Bottled Water is FILLED With Fluoride, Here’s a Complete List of Brands to Avoid

“Fluoride seems to fit in with lead, mercury, and other poisons that cause chemical brain drain,”Grandjean says.
“The effect of each toxicant may seem small, but the combined damage on a population scale can be serious, especially because the brain power of the next generation is crucial to all of us.”

As with other fresh water supplies (e.g., spring water, lake water, river water), bottled waters have low levels of fluoride.
Fresh surface water contains an average of just 0.05 ppm. To put this in perspective, artificially fluoridated water (using industrial-grade fluoride chemicals) contains 0.7 to 1.2 ppm fluoride, which is 14 to 24 times more than the average natural level.

Fluoride Health Problems

There is a lot of controversy surrounding the presence of fluoride in public drinking water (fluoridation). For starters, before fluoride was used to fight cavities, it was (and still is) used in insecticides and rat poision.

Fluorosis is a condition that wears down the enamal of the tooth, leaving behind white spots, making the teeth more vulnerable to cavities and decay. Fluorosis is a very real health condition that can effect both children and adults. More and more evidence is mounting against the use of fluoride, even in small amounts. But it doesn’t appear to be a critical issue according to the US Surgeon Generals, as the last 5 Surgeon Generals have supported the fluoridation of drinking water. Incidentally, the claimed health benefits almost always point to oral health. Fortunately, the CDC is calling for new labeling rules requiring manufacturers to list a product’s fluoride content, which we have found to be missing in some cases.

What is too much Fluoride?

Fluoride itself is actually required by our bodies in low doses. When consumed in high amounts, specifically the man-made fluoride that is in public drinking water, can cause problems.

An estimated 5-10g of sodium fluoride can be lethal for some adults. While fluoride provides benefits to your oral health, it can also come with adverse side effects, that vary in severity depending upon the amount of fluoride consumed. Excessive consumption of fluoride can lead to gastrointestinal discomfort. This can occur with doses 15 to 20 times lower than actual lethal doses (0.2-0.3mg/kg). Fluoride in exessive amounts can also cause problems in the formation bone.

Here are some bottled water brands that contain little to no fluoride:

  • A Better Water
  • Agromas Natural Mineral Water
  • Albertsons
  • Alpina
  • American Fare
  • American Star
  • Appco
  • Aqua Fresca
  • Aqua Panna
  • Aqua Pure
  • Aquarius Natural Mineral Water
  • Arbor Springs
  • Arlington Springs
  • Aquafina Water
  • Aqua Systems
  • Aqua Von
  • Artesian Wells
  • Augusta Medical – Daniels
  • Badger Water
  • Besco Pure Premium Drinking Water
  • BIOTA Colorado Pure Spring Water
  • Bio-2
  • Black Berry Farms
  • Blue Ice Natural Mineral Water
  • Boney’s
  • BORNEO
  • Bountyland
  • Buches
  • Calistoga
  • Callaway Blue
  • CAPA
  • Cascade
  • Century Springs
  • Chemung
  • Chippewa Spring Water
  • Citi Stop
  • Classic Selection
  • Clearly Arctic
  • Clear Mountain Spring Water
  • Clover Company Limited
  • Coach
  • Cold Country
  • Cohutta Mountain Spring Water
  • Cowboy Squeeze
  • Crowne Plaza Drinking Water
  • Crowne Plaza Natural Mineral Water
  • Cruel Jacks Spring Water
  • Crystal Mountain Spring Water
  • Crystal Point
  • Crystal Ridge
  • Crystal Spring Natural Spring Water
  • Culligan Water
  • Dakota Splash
  • Dannon
  • Deep Rock
  • Deep Rock Crystal Drop
  • Deep Rock Fontenelle
  • Deja Blue
  • Desert Quench
  • East Phils
  • Eco Quest
  • Elite
  • Equatorial Natural Mineral Water
  • Essentia Water
  • Eureka
  • Evian
  • E Water
  • Family Pantry
  • Famous Ramona Water
  • Flowing Springs
  • Food Club
  • Founders Square Bank
  • Fresh Brands Artesian
  • Fresh Brands Distilled Water
  • Fresh Brands Drinking Water
  • Fresh Market
  • Get-N-Go
  • Glacier Bay
  • Glen Summit Springs Water
  • Glen Summit Distilled Water
  • Glenwood Inglewood
  • Gordon Food Service
  • Great Bear
  • Great Value
  • Harvey’s
  • H2O4U
  • Henry’s
  • Hidden Valley Natural Mineral Water
  • Hillcrest Distilled Water
  • Hillcrest Drinking Water
  • Hillcrest Spring Water
  • Hilton PJ Natural Mineral Water
  • Hinckley Springs
  • HINT
  • Hi-Sprint Drinking Water
  • Hi-Sprint Natural Mineral Water
  • Hog Wash
  • Hon Less Natural Mineral Water
  • Ice Jam
  • Inland
  • Istana Natural Mineral Water
  • Joe Muggs
  • Joe Ragan’s Pure Water
  • Junior Johnson
  • Just Squeezed
  • KLGCC Natural Mineral Water
  • Kroger Bottled Water (Reverse Osmosis)
  • Krystal J Artesian Water
  • Krystal J Distilled Water
  • Laure
  • Leroy Jenkins Ministries
  • Logansport Savings Bank
  • Lowe’s
  • Martins
  • Masafi Pure Natural Mineral Water
  • Mercurio Produce
  • Mesra Drinking Water
  • Mesra Natural Mineral Water
  • Misty Mountain
  • Monadnock Mountain Spring Water
  • Montclair
  • Mountain Energy
  • Mountain Forest
  • Mountain Valley Spring Water
  • Mutiara Natural Mineral Water
  • Nantze Springs
  • New Frontier Bank
  • Niagra Mist
  • Nicolet Distilled
  • Northern Illinois University
  • Oasis Pure Drinking Water
  • Oasis Sparkling Water
  • Ogallala – Clear Cool Water
  • OUI Drinking Water
  • OUI Natural Mineral Water
  • Paiges
  • Parmer Pure H2O
  • Patriots Choice
  • Pelangi Natural Mineral Water
  • Penta Ultra Premium Purified Drinking Water
  • Piggly Wiggly
  • Polaris Water
  • Pristine Natural Artesian
  • Purely Sedona
  • Quick Stop
  • Rain Soft
  • Refresh Natural Mineral Water
  • Reiser Drinking Water
  • Request Foods, Inc.
  • Rip Time
  • Roundy’s “Purified Water”
  • Safeway – Refreshe
  • Sam’s Wine & Spirits
  • San Faustino Natural Mineral Water
  • San Pellegrino
  • Santee Springs
  • Scheopner’s Water
  • Sequoia Springs
  • Scotts
  • Shamrock
  • Shop-N-Cart
  • Shur-Fine
  • Silver Creek Purified Water
  • Silver Creek Spring Water
  • Sky Drinking Water
  • Smart Water
  • Snow Valley
  • Spinx
  • Stator Bros. Markets
  • Summit Mountain
  • Summit Springs
  • Summit Valley
  • T-Rex
  • Teton Mountain Lodge Spring Water
  • Tweetsie
  • United Dairy Farmers
  • Volvic
  • Vitamin Water
  • Veta Drinking Water
  • Valutime
  • Whistler Water
  • Whole Foods 365
  • Woodland Spring Water
  • Wyoming Machinery “Catipillar” Spring Water
  • Zodiac

List of brands to avoid that are known to be high in fluoride:

  • Alhambra
  • Arrowhead
  • Belmont Springs
  • Crystal Rock
  • Crystal Springs
  • Deer Park
  • Diamond Springs
  • Hindley Spri
  • Ice Mountain
  • Kandiyohi
  • Kentwood Springs
  • Mayer Bros.
  • Mount Olympus
  • Nursery Water
  • Ozarka
  • Poland Spring
  • Pure Flo
  • Puritan Springs
  • Shenandoah
  • Sierra Springs
  • Sparkletts
  • Zephyrhills

The list contains data provided by the International Bottled Water Association that you can use to make sure you’re not feeding fluoride to yourself and your family.

Source: http://www.foodandourhealth.com/

 SHORT COURSES TRAINING

How to drive your instagram visitors to your online store

Instagram social mediaAre you using Instagram to market your business?
by Diane Shawe M.Ed

Want to direct followers to your website, appointment form or online store?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website

 1: #Add a Website Link to Your Bio

The most common way to lead Instagram followers to your website is to use the “link in bio” tactic. Instagram lets you include one clickable link in your bio, so make sure you use it effectively. To add a link, go to Edit Profile and type it in the Website text box.

In Birchbox’s Instagram bio below, their link directs followers to a customer appreciation day promotion on the company’s website.

birchbox instagram profile bio

Make sure you include a website link in your bio.

With the tool Have2Have.it, you can use your bio link to direct followers to a page with the same look and feel as your Instagram feed, where they can click images to purchase your products or read your content.

The New York Times has a Have2Have.it link in their Instagram bio. When followers click the link, they’re taken to a curated page with the top stories of the day. Users can click on an image to see the story behind it.

new york times instagram images

The New York Times uses a Have2Have.it link to drive traffic from Instagram to their online content.

With an analytics dashboard, you can gain key insights to see what content performs best. Focus on high-performing posts to form a content strategy.

By tracking clicks on Instagram, you can increase revenue and subscribers to online content (such as blog posts), newsletters or email campaigns. Of course, you’ll want to track your click-through rate, so use a shortened Bitly link or vanity URL to know where your clicks are coming from.

Overall, you can use this tactic for any links including an ecommerce website, YouTube channel or company blog. To take it a step further, create an Instagram landing page that captures email addresses through downloadable content like an ebook. The landing page design should mirror the look of your Instagram feed so there’s a visual connection for the user.

2: #Place a Call to Action on Images

Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo.

In Canva’s post below, the image has a call to action asking followers to enter a contest for a year of free access. The photo caption then directs users to click the link in Canva’s bio.

canva instagram image

Add a call to action to your images.

This technique is beneficial for Instagram contests where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.

3: #Include a URL in Videos

Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts, so it’s definitely worthwhile to invest in a 15-second narrative.

Brands like Dollar Shave Club use video in innovative ways to spice up their Instagram feed. Their videos work similarly to a television commercial.

dollar shave club instagram video

Include a URL in your videos to direct Instagram users to your website.

Dollar Shave Club’s videos include the URL in a text overlay and a voiceover (“Shave with a fresh blade anytime; try Dollar Shave Club.com”) that further drives Instagram followers to their website. The videos are quick, fun and engaging, making viewers want to learn more.

4: #Invest in Instagram Ads

Instagram recently announced it was opening its API to all companies and brands. By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and ecommerce conversions.

Clickable links in Instagram ads give you an opportunity not only to be creative, but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.

There are three types of sponsored Instagram ads: image, video and carousel.

Image ads are single photos that tell a story with their imagery.

levis instagram ad

An Instagram ad with a single photo.

Video ads differ from organic Instagram videos. They can be up to 30 seconds long, and you can shoot in portrait or landscape format.

jaspersmarket instagram video ad

An Instagram video ad.

Carousel ads enhance your Instagram storytelling because they can include up to four photos. Retailers, car companies and non-profits have been at the forefront of this new ad product. All three types of ads include a clickable Learn More button that takes followers to your website.

instagram carousel ad

An Instagram carousel ad.

To create ads in Instagram, follow these steps in Facebook’s Power Editor.

With Instagram ads, you can create awareness in a broader audience and promote campaigns that prioritise conversions by tracking sales and views.

5: #Leverage the Reach of Influencers

Sometimes you need an extra push to build brand awareness and extend your reach. By working with influencers, you can amplify your message.

Connect with influencers in your niche or industry (whether that’s fashion, beauty, sports or other verticals) to create effective Instagram content. Influencers capture followers’ attention because they’re recognizable and trusted for their product advice and reviews.

instagram influencer example

Instagram influencers are digital celebrities with loyal followers.

When working with influencers,make sure they use effective calls to action to send their followers to your website. This can be done through Instagram videos or with powerful copy that links to your website also check for any costings.

Final Thoughts

As Instagram becomes a revenue-based social channel predicted to outperform Twitter and Google in ad sales by 2017, make sure your Instagram strategy is focused on driving leads to your website. You can learn about follower data to form content strategies, drive revenue and brand awareness from clickable links and promote blog posts right on the platform.

What do you think? Have you converted Instagram followers to your website? What are your goals for Instagram conversions? What Instagram marketing tools do you use to optimise leads and engagement? Please share your thoughts in the comments below.

If your looking for a social media course visit http://www.crashcourses.academy

Tags: drive traffic, influencer, instagram,instagram ads, instagram api, instagram carousel ad, instagram content creation,instagram conversions, instagram cta,instagram for business, instagram influencer, instagram marketing, instagram video, sme show, storytelling, diane Shawe,

Don’t let others failures make a monkey out of you

Fear of failure and not standing out from the crowd will not get you far up the ladder of success

article by Diane Shawe M.Ed. Ed
Four monkeys were placed in a room that had a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab a banana, he was doused with a torrent of cold water.

Squealing, he scampered down the pole and abandoned his attempt to feed himself.

Each monkey made a similar attempt, and each one was drenched with cold water. After making several attempts, they finally gave up.

Then researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground.

After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

recruiting and training winners for your busines

The researchers replaced the original monkeys, one by one, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas.

In time, the room was filled with monkeys who had never received a cold shower. None of them knew why.

DON’T LET FAILURE MAKE A MONKEY OUT OF YOU!

 

3 Personality Types that will Suck your Positive Energy out of your business

recruiting and training winners for your busines

Don’t let toxic people kill your business or energy

It will come as no surprise to some of you but, there are three personality types that could end up sabotaging your small business, management committee or think tank team to the point where you end up not working on your business or project but working in it.

Most of us have been there.  That one personality that just drives you to distraction and no matter what you do, they seem to be in complete denial.

A staggering number of small businesses have sprung up since 2014 according to the FSB 2015 report.

  • There were a record 5.4 million private sector businesses at the start of 2015.
  • This is an increase of 146,000 since 2014 and 1.9 million more since 2000.
  • The number of employing businesses increased by 35,000 and the number of non-employing businesses by 112,000, with the annual growth for both groups being around +3%.
  • Small businesses accounted for 99.3% of all private sector businesses at the start of 2015 and 99.9% were small or medium-sized (SMEs).
  • Total employment in SMEs was 15.6 million; 60% of all private sector employment in the UK.
  • The combined annual turnover of SMEs was £1.8 trillion, 47% of all private sector turnover in the UK.

Most of these business owners would have experienced high staff turnover, partnership problems, customer complaints all of which then culminate into cash flow problems or problems with people who become perpetual saboteurs.

Lets take a look at the personality types

1 People Who Like to Be Right

2 People Who Like to Be Comfortable

3 People Who Like to Be Liked

4 People Who Like to WIN

So most of us when we are looking for someone to join the team, we are often working with a low budget which does not stretch to complicated personality assessment or expensive recruitment companies who want large upfront fees. So we tend to end up going on the ‘Oh you CV is impressive’ or ‘WoW we really get on’ or ‘Yes you so get my business needs’

But is that really enough?

Here are some key indicators that the person you’re working with or about the hire may have such a  personality type:

#1 People Who Like To Be Right

  • They challenge your coaching
  • They argue with you
  • They say “I know that” but then do not take action
  • Have difficulty receiving feedback
  • Need to have the last word
  • Need to justify their choices

This personality type will make it difficult when it comes to creating duplication, receiving and implementing constructive ideas if they’re building a business with you.  At the interview they may make you feel uncomfortable, but impress you at the same time.

#2 People Who Like To Be Comfortable

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Afraid to take risks
  • Fine with watching TV every night instead of focusing on their business growth
  • Has difficulty implementing coaching
  • Comfortable in the current situation that they’re in
  • Very specific on task and hours of work

This style of person will struggle with being a self-starter and will consistently need motivation from YOU in order to build and grow the business. At the interview they may state a lot about the type of people they don’t like which could be describing themself.

#3 People Who Like To Be Liked

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Need approval from others
  • Don’t want to rock the boat
  • People pleaser
  • Loves life when everyone is happy around them
  • Will say yes to others even if they disagree
  • Are afraid of going against the grain and looking different

This personality will have a very hard time with difficult conversations will often appear very latargic and not very helpful.  They don’t want to be seen as the bad guy or gal. At the interview you may not be able to quiet put your finger on it, but you might like them because they seem as though they might not give you any trouble.

The Ultimate Personality For Building A Massive Army Of Implementers

#4 People Who Like To WIN

Here are some key indicators that the person you’re speaking with fits this personality type:

  • Ready to take on challenges
  • Have a clear vision of what they want and how they’re going to get there
  • Coachable
  • Adapt quickly
  • Competitive
  • Have a thick skin and don’t care about what others think
  • Desire for self growth

When you identify this kind of personality, act fast and figure out how to work with them, because they’re going to be successful with or without you. At the interview they may come across as enthusiastic and focused.  Might also want to bring ideas to the table even before they have the job.

Can People Change?

Do you really think it’s possible to change someone’s personality to make them someone who wants to win?

What if there was an easy way to take a look at a  personality type so you could better plan how to work with them and help them become a winner?

Check out our Clarity4d Profiler and learn how it could benefit you and your team

The Prince’s Trust launches new Achieve programme for 13-19 years old

Helping the youths to achieve more

Helping the youths to achieve more

The Prince’s Trust has launched a new programme designed to support young people who are at risk of underachieving at school or college to engage with and succeed in education.

The Prince’s Trust Achieve programme is a flexible provision for 13-19 year olds who are experiencing challenges with attendance, attainment or motivation and may be at risk of exclusion or not attaining the grades they are capable of. It incorporates the best of the youth charity’s existing xl and Fairbridge programmes, which have long helped young people of school age to reach their potential, both in education and in their future employment.

The need for alternative curriculum offerings like Achieve remains clear, with a third of school-leavers still not achieving five A*-C grade GCSEs and more than half of young people in Scotland not achieving 5 National Fives. The situation is even worse for young people from disadvantaged backgrounds, who are far more likely to fail to achieve at these levels than their peers.

The new Achieve programme is designed to help disadvantaged young people who are struggling to develop important character skills through relevant, engaging and informal learning. It will connect young people with the world of work and equip them with the transferrable skills and knowledge they need to succeed, focusing particularly on literacy, language and numeracy (LLN) and science, technology, engineering and maths (STEM).

According to Richard Chadwick, Director of Programmes and Development at The Prince’s Trust, “Too many students in the UK become disengaged with education and leave school or college with few qualifications, low levels of confidence and low aspirations for the future. We have a long history of working successfully with education providers to combat this problem and have drawn on our expertise in youth based work to develop our new Achieve programme, which is our most flexible provision yet for people of school age.”

Young people will be able to access Achieve from August 2016 in schools, colleges or, in some regions, at a Prince’s Trust Centre. Further Education providers can also deliver the programme as NEET prevention, either as a part time study programme or as part of a full time study programme.

This year, The Prince’s Trust will work with more than 500 partner schools and organisations to support almost 10,000 young people through the Achieve programme. More information about how a school, college or alternative education provider can deliver the Achieve programme can be found at https://www.princes-trust.org.uk/help-for-young-people/unlock-your-potential/achieve

Traction Alopecia – How You Can Stop It and is it Reversible by Diane Shawe

traction alopecia how to stop itAre YOU a Likely candidate for Traction Alopecia?

Anyone can be affected by traction alopecia – young or old, male or female. It’s more common within certain groups of the population, because they are more likely to use some of the hairstyling techniques listed above.

The reason I raise this article is because we are all living longer and some of the current fashionable trends in the younger groups are contributing to traction alopecia. Read about Clip ins and how they cause Traction Alopecia

For example, women and girls are more likely to notice the problem due to braids and weaves. Ballerinas – who tend to wear their hair pulled into very tight ponytails – sometimes suffer from traction alopecia around the hairline as a result.

In a nutshell – if you have a habit of doing something on a frequent basis that puts your hair under some sort of strain, then you are a candidate for traction alopecia.

Read on to discover the many ways you can prevent it from happening, or stop further damage if you’ve already noticed a problem.

Traction Alopecia Symptoms

Have you ever undone a ponytail and found your scalp feels sensitive to the touch afterwards?

Does untying your hair feel like a relief?

Does your scalp itch after you’ve had braids or a weave put in?

Have you ever taken painkillers because your hair is secured so tightly it’s given you a headache?

All of these are warning signs that your hair is under way too much tension. Your body is trying to tell you something… and you need to listen!

If not, the next thing you’ll notice is that sections of your hair are actually missing, or worryingly sparse. You can often see this more clearly around the hairline or behind the ears, but it can often happen around the crown, too. It really depends on what was causing the tension in the first place.

Some people even notice pustules (blisters filled with pus) or papules (little pimples) where the hair is under a lot of tension. This is because of the irritation being caused to the scalp and is a clear indicator that the follicles just can’t cope with the strain.

Can Traction Alopecia be Reversed?

Yes and no.

If you spot the warning signs of traction alopecia early enough and you put a stop to whatever’s causing it, then your hair will stop falling out and should – with time, patience and loving care – be completely restored to its former glory.

But if the hair follicles have been so badly traumatised for such a long period of time that they have scarred over, then the hair will not grow back by itself. Areas of the scalp where this is the case will likely look shiny.

In cases like this, you’ll need to think about some sort of surgical restoration – speak to your dermatologist to establish whether or not your traction alopecia has caused permanent scarring and to discuss the surgical options available to you.

When Traction Alopecia Compounds Other Hair Loss Problems

traction_alopecia_caused_by_hair_clipin_diane_shawe

If you are wearing a hairpiece – such as a clip on topper – to mask other hair problems like androgenetic alopecia, then you need to be very careful not to compound your problem with traction alopecia!

The best option is to ensure that the clips of your topper are firm, but not too tight, and that you rotate them. We also recommend undoing a couple of the clips when you’re at home – it gives your scalp a little rest from the tension.

Traction Alopecia Recovery Time

Most experts agree that your hair should recover within 6 to 9 months of you removing the cause of the problem.

If you’ve followed the guidelines given here and you are still not seeing regrowth, then it’s likely that the damage to your follicles was permanent – a fact your doctor/dermatologist can confirm. In that case, you might like to discuss the possibility of a hair transplant, which will effectively mask the problem.

What are the Causes of Traction Alopecia?

Traction alopecia is a type of hair loss that happens over time. It’s caused by putting the hair under constant strain or tension and is usually caused by one or more of the following…

  • Very tight ponytails or pigtails
  • Tight braids or cornrows
  • Dreadlocks
  • Extension (single) braids
  • Hair weaves or wigs attached with glue, clips or tape
  • Certain hair clips, slides or barrettes that hold the hair tightly and are worn in the same position every day
  • Headbands – even fabric ones – worn day after day
  • Tight hairpieces
  • Tight headgear like cycling helmets that are worn frequently or for long stretches of time and tend to rub or pull repeatedly on the same area of hair
  • Repeated use of hair rollers
  • Repeated pulling of the hair with the hands (this is an emotional condition called trichotillomania)

If you use or do any of the above, then you may find that the constant tension they cause has led to areas of thinning hair – usually around the temples or behind your ears. Alternatively, you might notice that the part in your hair looks wider than it used to.

If so, then it’s quite likely that you’re suffering from traction alopecia.

There’s more to this condition than hair simply breaking off. Instead, the constant tension in the affected area either pulls out the hairs’ roots completely, or causes the follicles to become inflamed. As time goes by, the damage to the follicles causes them to become atrophied (wasted away)… and if you don’t put a stop to the cause of the problem, they will reach the point where they no longer produce hair at all.

Reference: DermHairClinic – Traction Alopecia

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Get your copy today from amazon.co.uk

Traction Alopecia Treatment

As discussed above, ‘treatment’ for traction alopecia is only effective before you’ve arrived at the stage of permanent damage.

But the good news is that ‘treatment’ – if you’ve caught the condition early enough – can be as simple as changing whatever hair styling and hair care practices you were using and really learning to CARE for this precious asset… your hair!

Wearing a weave

One of the biggest ironies about traction alopecia is that it’s the most common cause of hair loss for women wearing hair extension is due to the application being too tight when weaves and hairpieces are applied… yet those weaves and hairpieces are often used in the first place to enhance hair that may seem thin, or lacking in volume.

Weaves are generally applied through braiding, fusion, netting or bonding – and the sad fact is that any or all of these methods can lead to traction alopecia if used extensively, over long periods of time.

To minimize the risk of traction alopecia, or to try to prevent further damage and encourage regrowth, have your weave fitted by a state licensed professional. Yes, it may be more expensive, but you – and your hair – are worth it! Someone properly trained in hair care will keep damage to a minimum and will be able to spot potential problems and nip them in the bud.

The same goes for hair extensions, which can also cause hair loss problems in the lower half of the scalp. Have them fitted by a trained professional – don’t try to fit them yourself or have a friend do them for you.

Speak to your hairdresser about taking care of your scalp – some women find it difficult to maintain good scalp hygiene because the weave or extensions make it awkward… unfortunately, though, this can make the problem of traction alopecia worse.

When chemicals are the culprits

There’s a kind of alopecia called CCCA (central cicatricial centrifugal alopecia), also known as hot comb alopecia, or follicular degeneration syndrome. It’s almost exclusively seen in African American women and it’s often confused with female pattern baldness, because it starts at the crown and spreads to the surrounding areas.

The cause?

A mixture of too much stress (traction) on the hair along with the use of harsh chemicals like dyes, relaxers and bleaches. The chemicals actually damage the keratin structure of the follicle itself, causing hair LOSS, not just hair damage.

In fact, research conducted in 2008 showed that the highest prevalence of traction alopecia was in women with relaxed hair.

If you suspect this is a condition that’s affecting you, speak to your dermatologist. In addition to removing the cause of the traction and stopping the use of chemicals in your hair, you may be tested for any bacterial or viral infection and possibly be prescribed topical steroids, antibiotics or topical minoxidil to encourage regrowth.

NOTE: If you must use a relaxer on your hair, have it done professionally. Specialists are seeing more and more problems caused by home relaxer kits, because it’s tempting to leave the chemicals on longer than necessary, or accidentally use a stronger formula than you really need. (Make sure they have been certified)

Braiding, ponytails, pigtails and locs

The 2008 research into the prevalence of traction alopecia in African girls and women showed that braiding caused more problems than chemicals (although the two together were worse still).

Starting up a hair extension business Diane ShaweConstant, tight braiding – or other styles like ponytails that place hair under chronic tension – can affect any ethnic group. So it’s very important to take a new approach to styling hair that doesn’t rely on placing the hair under extreme tension.

The ideal solution, of course, is to allow the hair to be completely natural, without using any kind of clips, slides or ties.

The reality, though, is that this just isn’t possible for most of us. Our hair may either be unmanageable and wild looking when allowed to ‘do its own thing’ – or, like us, you may live in a climate where it’s simply too hot to have your hair hanging around your face all day.

The answer is that you can continue to secure back your hair, but you MUST change the way you do it from one week to the next. Traction alopecia is usually the result of CONTINUALLY putting the hair under EXACTLY the same tension in the same place, day after day.

How to Avoid Traction Alopecia (and still have beautiful hair!)

Change the location of your ponytail often – wear it high, low, on one side, then the other. Don’t wear a ponytail at all if your hair isn’t really long enough to need one… otherwise you’ll probably be pulling your too-short hair really hard in order to secure it.

Avoid using clipped in ponytails – the weight of them can – quite literally – tear out your hair.

Always use fabric covered hair bands – avoid bare rubber bands like the plague! And remove bands, clips and ponytail holders from the hair at night – this is when you may be putting your hair under tension without even realizing it.

Invest in satin pillowcases. They cause less friction on your hair than cotton or nylon ones – and, as an added bonus, they’re believed to help reduce wrinkles too!

Change the location of your partas often as you can. Even a simple part in the hair can trigger a problem when worn in the same position day after day.

Don’t retwist the roots of dreadlocks – watch this video for first-hand experience of how damaging this can be!

If you use hairspray or hair gel, wash it out before you next brush your hair.Brushing dried hairspray and gels out of your hair is damaging to the shaft and may cause further hair loss.

Make sure your hair is hydrated. If you’re in a dry climate – or you use air conditioning or central heating – the lack of moisture in the air can make your hair brittle and more likely to break

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Other related Hair Loss Article by Diane Shawe