Tag Archives: instagram

How to drive your instagram visitors to your online store

Instagram social mediaAre you using Instagram to market your business?
by Diane Shawe M.Ed

Want to direct followers to your website, appointment form or online store?

With a few simple tactics, you can generate quality website traffic from Instagram.

In this article you’ll discover how to use Instagram to drive traffic to your website

 1: #Add a Website Link to Your Bio

The most common way to lead Instagram followers to your website is to use the “link in bio” tactic. Instagram lets you include one clickable link in your bio, so make sure you use it effectively. To add a link, go to Edit Profile and type it in the Website text box.

In Birchbox’s Instagram bio below, their link directs followers to a customer appreciation day promotion on the company’s website.

birchbox instagram profile bio

Make sure you include a website link in your bio.

With the tool Have2Have.it, you can use your bio link to direct followers to a page with the same look and feel as your Instagram feed, where they can click images to purchase your products or read your content.

The New York Times has a Have2Have.it link in their Instagram bio. When followers click the link, they’re taken to a curated page with the top stories of the day. Users can click on an image to see the story behind it.

new york times instagram images

The New York Times uses a Have2Have.it link to drive traffic from Instagram to their online content.

With an analytics dashboard, you can gain key insights to see what content performs best. Focus on high-performing posts to form a content strategy.

By tracking clicks on Instagram, you can increase revenue and subscribers to online content (such as blog posts), newsletters or email campaigns. Of course, you’ll want to track your click-through rate, so use a shortened Bitly link or vanity URL to know where your clicks are coming from.

Overall, you can use this tactic for any links including an ecommerce website, YouTube channel or company blog. To take it a step further, create an Instagram landing page that captures email addresses through downloadable content like an ebook. The landing page design should mirror the look of your Instagram feed so there’s a visual connection for the user.

2: #Place a Call to Action on Images

Design Instagram photos that convert. You can layer a call to action and your website URL directly onto an aesthetically pleasing photo.

In Canva’s post below, the image has a call to action asking followers to enter a contest for a year of free access. The photo caption then directs users to click the link in Canva’s bio.

canva instagram image

Add a call to action to your images.

This technique is beneficial for Instagram contests where you ask your followers to enter their email information on your website. Now, you have a strong piece of shareable branded content that drives followers to your contest.

3: #Include a URL in Videos

Instagram video brings digital storytelling to life. In fact, videos on Instagram generate three times more inbound links than image posts, so it’s definitely worthwhile to invest in a 15-second narrative.

Brands like Dollar Shave Club use video in innovative ways to spice up their Instagram feed. Their videos work similarly to a television commercial.

dollar shave club instagram video

Include a URL in your videos to direct Instagram users to your website.

Dollar Shave Club’s videos include the URL in a text overlay and a voiceover (“Shave with a fresh blade anytime; try Dollar Shave Club.com”) that further drives Instagram followers to their website. The videos are quick, fun and engaging, making viewers want to learn more.

4: #Invest in Instagram Ads

Instagram recently announced it was opening its API to all companies and brands. By investing in the platform, you can target the right audience demographic through people’s interests. With an ad spend alongside your Instagram strategy, you’re likely to see an increase in website visits and ecommerce conversions.

Clickable links in Instagram ads give you an opportunity not only to be creative, but also let your followers learn more about your digital campaigns or attribute direct revenue from Instagram.

There are three types of sponsored Instagram ads: image, video and carousel.

Image ads are single photos that tell a story with their imagery.

levis instagram ad

An Instagram ad with a single photo.

Video ads differ from organic Instagram videos. They can be up to 30 seconds long, and you can shoot in portrait or landscape format.

jaspersmarket instagram video ad

An Instagram video ad.

Carousel ads enhance your Instagram storytelling because they can include up to four photos. Retailers, car companies and non-profits have been at the forefront of this new ad product. All three types of ads include a clickable Learn More button that takes followers to your website.

instagram carousel ad

An Instagram carousel ad.

To create ads in Instagram, follow these steps in Facebook’s Power Editor.

With Instagram ads, you can create awareness in a broader audience and promote campaigns that prioritise conversions by tracking sales and views.

5: #Leverage the Reach of Influencers

Sometimes you need an extra push to build brand awareness and extend your reach. By working with influencers, you can amplify your message.

Connect with influencers in your niche or industry (whether that’s fashion, beauty, sports or other verticals) to create effective Instagram content. Influencers capture followers’ attention because they’re recognizable and trusted for their product advice and reviews.

instagram influencer example

Instagram influencers are digital celebrities with loyal followers.

When working with influencers,make sure they use effective calls to action to send their followers to your website. This can be done through Instagram videos or with powerful copy that links to your website also check for any costings.

Final Thoughts

As Instagram becomes a revenue-based social channel predicted to outperform Twitter and Google in ad sales by 2017, make sure your Instagram strategy is focused on driving leads to your website. You can learn about follower data to form content strategies, drive revenue and brand awareness from clickable links and promote blog posts right on the platform.

What do you think? Have you converted Instagram followers to your website? What are your goals for Instagram conversions? What Instagram marketing tools do you use to optimise leads and engagement? Please share your thoughts in the comments below.

If your looking for a social media course visit http://www.crashcourses.academy

Tags: drive traffic, influencer, instagram,instagram ads, instagram api, instagram carousel ad, instagram content creation,instagram conversions, instagram cta,instagram for business, instagram influencer, instagram marketing, instagram video, sme show, storytelling, diane Shawe,

7 Tips For Making Social Media Work For Your Small business by Diane Shawe

1 social media courses www.shortcourses.expertLet social media get your business more social

Does this look familiar to you?

Well chances are you know about this because you have seen this because you have looked at some form of social media.

Social media is an inexpensive way to promote yourself or your business.

What is Social Media exactly, well its all those websites and applications that allow you to create and share content (i.e. videos, pictures, words) on a social network. Some of most popular social networks include Facebook, Twitter, YouTube, LinkedIn, Google+, and Pinterest

So why use Social Media? Well, to put it simply it is all about getting noticed and staying noticed and that is exactly what you want to achieve – newly trained Hook and Latch technician (smiley face)

So here are some tips on how you can use Social Media to promote your business:

  • Be clear about two things: firstly ask yourself these questions – who do I want to promote to? and what is it that I am offering? – if you know these two things then you know exactly what information/content you want people to see. You want to be sure that your location, contact details, services, client type and your link to website is clear
  • Upload lots of content: Now that you know what content you want to share and to who- upload loads of it! When it comes to hair, nothing speaks louder than showcasing before and after pictures and video testimonials. You also want to upload anything fun or interesting the company is doing.
  • Build your Network: find similar friends and people to follow. Remember your network will share your content with their own personal networks. Search for keywords like hair extensions, beauty, hair and beauty makeovers to find new friends and followers. Also search your local and surrounding areas to find customers and or people/bloggers who can link with to help influence sales or promote your business.
  • Converse with your Network: now that you’ve built a network make sure you converse with your friends and followers. That means give feedback to other posts, answer questions, provide advice, whatever is takes to be seen as someone who is truly interested in their clients. Post conversation starters like for example – ‘Would you rock this hairstyle this fall?’ That way your clients will always come back to site and will always have something to chat about.
  • Add value to your product or service: Let’s face it, you’ve got competition and so you really need to stand out in the crowd. People love giveaways, so hold competitions, offer discounts and referral programs, create a subscription website in which clients can view video tutorials and offer exclusive deals to regular customers. This is a sure fire way to increase your following or create loyal customers
  • Stay Current: Hashtag current trends to create interest and draw users to accounts for example #hairextensions
  • Stay safe: Don’t forget to visit your setting section and outline who can make comments, view your profile, tag you or even connect with you. We know it’s called social media but not everyone is social and Reputation Management will be your own responsibility.

Lastly, I would like to suggest that you get with the times… if you don’t know – you can do all of this from the comfort of your own phone, yup your mobile phone:

Interested in taking a social media online course then send us your inquiry at http://www.shortcourses.expert or give us a call on 0203 551 2621

Watch out for the next news letter which will cover how to take payment from debit/credit cards using your mobile phone.