Category Archives: Proximity Marketing

6 Things the Most Influential People on Social Media Do

Train to become a Linkd in specialist

Train to become a Linkd in specialist

How do you earn respect, stand out, and get noticed in noisy social-media circles? Take a cue from the Web’s biggest influencers.

Guest Blogger 

Influencers are among the most magical, powerful creatures in social media.

Within specific niches or across large audiences, they have the power to shape how people think about an issue, start important conversations, make businesses stand up and take notice, and more.

Outside of having a large following, how do they do it? And how did these influencers amass the following they have in the first place?

The ability to stand out in noisy social circles helps influencers build their audience and connect with them over and over again. It keeps them relevant. It keeps them influential.

Here are the six things influencers do to stand out:

1. They’re Superconnected and Almost Always On

Brand advocates, superfans, loyalists–influencers of all stripes–are hyperconnected to their audience. They have a passion for their topic of choice, which means they’re always on and use multiple devices to ensure they’re connected throughout the day.

Influencers use tools such as Topsy, Trackur, and Social Mention to find interesting conversations, stay on top of breaking news in their niche, and help them manage and schedule content for maximum exposure.

Influencers treat social like their j-o-b. (and sometimes it is). They get it; you have to invest time and money in yourself to help you scale if you are going to stay superconnected and become an influencer.

2. They Make Boring, Dry, or Otherwise Uninteresting Topics Fascinating

When everyone is saying the same thing, who grabs your attention? Influencers are the people coming up with a creative take on a topic, saying something different or contrary or funnier, etc.

Take Gretchen Rubin, for example. Rubin is a popular author, blogger, and speaker, but then a lot of people write and speak. How is she also one of LinkedIn’s 150 Most Influential People?

For one, while everyone else was writing self-help books, Rubin decided to parody them with her first book, Power Money Fame Sex: A User’s Guide.

See, while everyone else was trying to tell people how to be happy, Rubin decided to take a quirky, self-deprecating, and humorous approach.

When she tweets to her 92,000-plus followers, they listen and share because she’s not spouting the same old conventional wisdom. Her take is unique and makes something that could be tedious–finding happiness–an adventure in which her social connections can all participate.

3. They Create a Ton of Awesome Content

The killer content top influencers are banging out on a regular basis really helps them stand out in a sea of noise, regardless of the topic.

Influencers are great at creating content that people can’t help sharing.

They might do this by way of original research, powerful commentary, sharing a unique take on the news, turning information into stunning visuals, hosting webinars or online chats, or blogging prolifically.

Whichever medium they’re using, influencers love to create awesome content, and they have mastered techniques that allow them to scale their efforts. This might mean partnering with others to increase their reach and maximize their time, or building a great team around them to assist in their efforts.

There are a lot of people out there with something interesting or brilliant to say. The ones who garner influence, though, are incredibly skilled in how they get their message across to the greatest audience possible.

1 day social media and marketing course

4. They Know Who You Are and Want You Want

Influencers don’t operate in a vacuum, churning out social updates and content like traditional broadcasters. They know their audience and what you like–in fact, they often know what you’ll like before you do.

Knowing your audience goes far beyond demographics, and influencers totally get it. They listen, engage, and converse so they can truly understand what drives people. They’re thirsty for audience insights that will help them create that next amazing piece of content, or fuel their next groundbreaking research project.

They don’t get bogged down in popular opinion or go with the crowd, because they know you’re looking for something different. They know this because you’re telling them in a thousand different ways, and they’re actually paying attention.

It might be through social-media activity and sentiment tracking. It could be through website analytics. It may very well be gleaned through actual conversations with the real people who hang on their every word.

The difference is, they actually care about what would be most useful, helpful, or entertaining for you and go from there.

They’re more concerned with what you want to hear than what they want to say.

5. They’re Hip, They’re Happening, They’re Current

And they can’t help being all of these things, because they are so in tune with the topic on which they’re influential.

They read voraciously. They eat data and facts for breakfast. Influencers eat, sleep, and breathe their passion and are always at the forefront of the industry.

When everyone else is talking about what happened this morning, they’re already talking about what’s going to happen tomorrow. And they know what’s going to happen tomorrow, because they know just about everything there is to know about what’s already happened, who is working on what, which technologies or developments are on the horizon, and more.

6. They’re Trustworthy

And this is huge, massive, critical! They don’t waste words, publish fluff pieces, tell half-truths, or otherwise lead their audience astray.

People elevate others to the level of influencer because they trust them. It’s as simple as that.

It can take years to build that trust and one poorly thought out statement to break it, so influencers are incredibly careful about what they’re putting out to their networks.

They stand out in a sea of noise because time and again, they’ve proven their voice is worth listening to and their advice worth taking.

Call us to enquiry about our soft skills courses

Call us to enquiry about our soft skills courses Diane Shawe at express courses, London UK


How can employers help keep their work force healthy so as to avoid high healthcare costs? you’re talking about asthma, cancer, COPD, or even rare conditions, lung disease is on the rise.

The experts are calling lung disease a “time bomb waiting to explode.”

sourced: by Diane Shawe from the  Institute for natural healing

Whether you are creating a workplace wellness program from scratch, or enhancing what you already have, you’re already on the right track! With increasing costs of health care, a shrinking workforce, and aging workers, a savvy workplace understands the value in supporting workers to improve their conditioning and to live a fitter lifestyle.

For instance you could help by engaging with your workforce through your company blog by blogging about five natural ingredients to keep their lungs young and healthy as follows:

1. Milk Thistle: You might already know that it has the power to help your liver regenerate its cells. But milk thistle contains silymarin. It’s a compound that flushes toxins out of your liver. It also helps prevent lung cancer from forming and spreading.

Milk thistle also contains silibinin. Like silymarin, it protects you from lung cancer. But even better. These cancer cells spread quickly to other organs in your body. And they can become drug resistant. Silibinin doesn’t only reverse drug resistance in these cells… It causes natural cell death in cancerous lung tumors.2 You can find milk thistle extract pills in health stores and online. Organic milk thistle tea is another option.

2. Fiber: Oddly enough, fiber is critical to your lung health. It may help relieve symptoms of–and even prevent—asthma.

A high-fiber diet changes the makeup of your gut bacteria. The good bacteria feed on fiber. When you keep these bacteria well-fed, they produce short-chain fatty acids. These fatty acids reduce inflammation and irritation in the lungs. But don’t add grains to your diet for more fiber. They actually increase the amount of inflammation in your body—including your lungs. Instead, eat more organic artichokes, peas, raspberries, and blackberries.

3. Ginger: It’s full of antioxidant power. But two of these antioxidants in particular protect your lungs against inflammation and damage. Gingerols help clear your lungs by reducing the amount of mucous they produce.3 And 6-shagaol, the compound that gives ginger its flavor, stops bronchial tubes from tightening.4 This keeps airflow open and easy.

Ginger can be pretty intense if you aren’t used to it. Add it to your diet slowly if you don’t eat it on a regular basis. When it comes to ginger, fresh is always better. Cutting up some fresh ginger and adding it to a meal gives you antioxidant power and extra flavor. You can also juice with it or use it to brew your own tea to help soothe your lungs when you have a cough.

4. Broccoli Sprouts: Broccoli sprouts are rich in vitamins A, K, and C. But they also contain sulforaphane. It’s a compound that helps you fight the inflammation that causes asthma. One study found that it helped restore defective white blood cells in the lungs. More white blood cells mean less bacteria and inflammation.5

Broccoli sprouts have about 50 times more sulforaphane than regular broccoli. But you may not be able to find them at your grocery store. If that’s the case, look at your local farmer’s market. Or you could grow them yourself. Try them steamed or throw them raw into a salad. For convenience, you can also find broccoli sprout extract as a supplement online.

5. Bromelain: It’s an enzyme used to reduce inflammation of the sinuses after surgery. But it’s also a natural way to treat pulmonary edema.6 This condition prevents the fluid from draining out of your lungs. The result? Shortness of breath. If left untreated, it can cause deadly infections. One study found that bromelain reduces the amount of inflammatory neutrophils in the lung by up to 85 percent.7

The best way to start getting more bromelain in your diet is by eating fresh pineapple.8 And lots of it. Most of the bromelain in a pineapple is in the stem. Or you can supplement.

Pollution and secondhand smoke aren’t the only things that can irritate your lungs. Inflammation is a major factor in the development of most lung disease. Lowering it will help ensure that your lungs are working at their best. Using these five natural solutions will help keep you free of disease—and breathing a little easier.

So you can see the benefits of preparing a workplace wellness program.

Creating a Workplace Wellness Program

Whether you are creating a workplace wellness program from scratch, or enhancing what you already have, you’re already on the right track! With increasing costs of health care, a shrinking workforce, and aging workers, a savvy workplace understands the value in supporting workers to improve their conditioning and to live a fitter lifestyle. We have a  two-day course includes all aspects of designing or upgrading a workplace program, from concept through implementation, to review.

AVPT’s two-day workshop will help you  to:

o   Describe the necessity of workplace wellness programs
o   Create program elements that reflect the needs of employees and the objectives of the organisation
o   Select program elements that fit the context of current operations
o   Establish implementation and evaluation strategies

Getting you qualified in days not years!

Getting you qualified in days not years!







other article you might be interested in : Dangers of Hypertension to Founder owners of SME.

Keep Taking the Tablets

Keep taking the tablets

Keep taking the tablets

-More Than 1 Billion Smart Devices Sold Last Year Changes Everything

article by: Tim T Dingle BSc (Hons) MIBiol PGCE MBA  CDO at AVPTGLOBAL

I can remember clearly (it was after all, only 3 years ago on April 3rd 2010) when Steve Jobs unveiled a unique consumer tablet with an unusual name. It had been one of his obsessions for years, even before the iPhone. Many people thought Apple would be better served by coming out with a netbook: you remember netbooks, don’t you?

According to the International Data Corporation[1], worldwide shipments of smart connected devices grew an amazing 29.1% year over year in 2012, crossing 1 billion units sold with a value of $576.9 billion. The market expansion was largely driven by 78.4% year-over-year growth in tablet shipments, which surpassed 128 million in 2012. Quite astonishing and I hope everyone had a great Christmas opening the tablets!

We all know that smart devices can deliver amazing functionality; from constant Internet and social media connection to brilliantly helpful apps. They are genuinely changing the way we operate as a society. The change is happening so rapidly and almost seamlessly that most of us probably don’t realise how much we use and rely on our smartphones and tablets.  How did the business world even operate without employees having constant access to their phones, email and the Internet? How did busy parents keep track of their schedules without a calendar that never leaves their side and actually reminds them of events?

apps galore!

apps galore!

If we pause to consider that now we can use apps to find the best meal when on the road, the nearest petrol station or to locate possible holdups on route. We don’t even have to watch TV or connect to an online news site to get instant national and local news. We can scan rail and plane tickets with our smart phones and check in with no paper for international flights. While smart devices are making everyday activities easier for consumers, some businesses are facing challenges to compete effectively. The challenge is being met by forward thinking companies like AVPT Global[2] who seek to use tablets and smart phone technology to be at the heart of online learning and push forward the rise of mLearning.

The iPad and other smart devices (including my brilliant Samsung Note 10.1) have had huge initial impact on access to information, business sales and social interaction. In fact the pioneering of this new category has in some ways been even more significant than the iPod and even the iPhone, because it has disrupted so many different device manufacturers. It has created a market opportunity for smart device manufacturers and created a challenge to other PC makers and even potentially influencing how we may watch television in the future. It has also extended digital content opportunities to make books and video on-the-go a more practical experience, ending the back breaking march of the child with books to school perhaps?

The iPad was the first device to successfully bridge the gap between the PC and smartphone for consumers. Since it landed in the first consumer’s hands more than 55 million iPads have been sold worldwide, used for watching (and streaming) movies, reading books, magazines and newspapers, Web surfing and playing games. Tablets are becoming familiar common coffee-table fixtures in households around the country. They’re also being stowed in the briefcases and bags of travellers, whether they’re going by car or by plane. And they’re increasingly carried by teachers, doctors, lawyers, real estate agents — a wide range of professionals who find they can do much of their work with a tablet. Put simply, the tablet has become the go-to PC substitute for a variety of activities.

A smarter way to study with

A smarter way to study with

People now leave their laptops behind more often, taking advantage of the tablet’s lighter weight, ubiquitous wifi (and 3G /4G) connectivity, its longer battery life and catalogue of useful applications. We are seeing some of the tasks traditionally performed on PCs and laptops, now being performed on the tablet. In fact, all five of the top activities (email, Web surfing, game-playing, social networking and online shopping) shifted towards the tablet in late 2011.

Many of these are activities we do on our smart phones, of course, but doing them on the tablet is not only more pleasurable visually, it leads to entirely new behaviours. Watching video (be it movies, TV or YouTube) is definitely one of the preferred uses of tablet owners who also have smartphones, as is Web surfing and email, according to new research from Nielsen. In a great piece of research called, “Tablets are for meals. Smartphones are for snacks,” Nielsen[3] shows how 10 per cent or less of smartphone owners opt to do those activities on their phones. Social networking (both Facebook and Twitter) is also better done on a tablet than smartphone, as is writing emails. Aside from making phone calls, the only activity right now where the smartphone beats the tablet is instant messaging. But even 18 per cent said they’re doing that on their tablets. It appears that mobile phones tend to be the gateway drug in emerging markets where consumers typically move on to a tablet.

The IDC report that grabbed the headlines last week (1.2 billion smart devices), goes on to say that it expects global smart connected device unit shipments to surpass 2.2 billion units by 2017. Consumers and business buyers are now starting to see smartphones, tablets, and PCs as a single continuum of connected devices separated primarily by screen size. Each of these devices is primarily used for data applications and different individuals choose different sets of screen sizes in order to fit their unique needs. These kinds of developments are creating exciting new opportunities that will continue to drive the smart connected devices market forward in a positive way. The first step on the long road to mLearning is just beginning and the potential for individuals and companies to grasp the opportunity is seen by only a few.

Taking the Tablets has never been so exciting.


[2] The Academy of Vocational and Professional Training

[3] Dan Lee, Director of Product, Digital Nielsen July 18th 2012

Revision? Forget it

How to Massively Improve Your Chance of Success, Now!

Become a VTF with AVPTGlobal

Become a VTF with AVPTGlobal

article by Tim T Dingle BSc (Hons) MIBiol PGCE MBA, Chief Development Officer at the Academy of Vocational and Professional Training (AVPTglobal)

I sometimes wonder what an alien might think if they were monitoring our schools, downloading training course and looking at how students try to learn.  They would be forgiven for thinking that they have been artfully designed to train students in the art of forgetting. Throughout the time you take most conventional courses (excepting, of course, the cutting edge ones at AVPT it may seem that you spend your time ‘learning’ and ‘revising’ for tests. What then follows is extraordinary; we forget that information within weeks.

This pattern seems continue throughout schools, professional training cycles and college courses. This heroic shuffling in and out of knowledge from our cerebral hemispheres seems to be a constant cycle. Then students are tasked, days before a crucial exam, with relearning everything that they have managed to forget over the course of the year. This is the classic ‘summative assessment’ situation with a history of failure in so many cultures.  This often takes almost as much time as if we were doing it from scratch. It seems that the UK Education Minister, Michael Gove is known to be an admirer of this system.

The reason that forgetting is so common in traditional learning cycles is that the way we are taught to encode and recall memories, causes fading over time. Those memories that can be recalled are the one that get repeated and are strengthened. They are prepared for the long term and placed within the Long Term Memory System (LTM). This is important because (from an evolutionary point of view) repetition correlates with importance. Meaningful or important things tend to happen again; random things tend not to.

One of the problems with most learning systems lies in a distinction between two ways to go about this repetition.  It can be separated into ‘spaced learning’ (SL) and ‘massed learning’ (ML). Massed leaning is sometimes called cramming. You may remember those long sessions; students love them and believe the longer they stare at their notes /books, the more it is effective. The spaced repetition method is where the repetitions are spaced out over a period of time. The best analogy is to think of memories as plants in the garden of your memory; then think of repetition as watering with your watering can.

The ML system is like watering a plant by emptying the whole watering can all at once; then failing to do so for months.  The mechanism for SL Learning is to imagine watering the plant once a week in measured amounts from the can, over a period of months. This regularity, combined with a systematic  approach and by using a ‘chunked up’ seems to be crucial to success; an approach that, we believe at AVPT, is how all online learning must develop. The long term effect of these totally different techniques of watering (but the same total volume of water) results in two very different plants (one is probably dead).

Now imagine something else that can radically improve memory and success. Incredible as it seems the greatest advances in improving our chances of success can be had for free, right now. I’m talking about improving your brain from the outside in. If you take it seriously it can and will lead to faster and more accurate decision-making. It will yield greater productivity and inspire innovation. If you want to be mercenary about it, it’s the kind of smart that starts making money.

All you need to ‘invest’ is approximately 30 minutes a day.  And maybe a decent pair of trainers. Over the last 30 years I have seen many articles describing how aerobic exercise is beneficial to health. There is no doubt there is a lot of truth in what has been written.  Improving oxygen distribution in the body… reducing the chances of heart disease… losing extra pounds… exercise has many benefits. But cardiovascular exercise goes way beyond reducing blood pressure and cholesterol.  Current research shows that exercise can alter the very structure of the nerve cells in the brain. You could read the evidence in (fairly dull) scientific papers, of which over 1000 have been produced in the last 12 months.

There are many people like me who recognise the impact that cardiovascular exercise has had on their career and every aspect of their life. It may surprise you that there is a growing cohort of business people and entrepreneurs who credit exercise not as just a component of their successful lives, but as the biological catalyst in all of their achievements.

In very basic terms, our brains function due to groups of chemicals ‘jumping’ between the neurons (nerves) within.  My research indicates that BDNF – Brain Derived Neurotrophic Factor – is one of the most significant of these chemicals. BDNF is a protein that is controlled by the BDNF gene in our DNA.  BDNF acts on brain cells by encouraging the growth and differentiation (dividing and deciding what they want to be) of new neurons and synapses.  The neurons start growing new connections on their branch- like ends (called dendrites). The more dendrites that grow, the more connections are made.  The more connections you have in your brain, the greater your capacity to think: using another plant analogy, BDNF is a ‘miracle grow’ for your brain cells.

It works in the areas of the brain vital to learning, memory, and higher thinking.  BDNF itself is important for long-term memory.  Which is why it makes you smarter. So, exercise increases BDNF – great!  But… when you are stressed, you release the hormone corticosterone.  This has been shown to decrease the amount of BDNF!

In other words, being stressed makes you less smart and less able to make good decisions.If your exposure to stress is persistent, this can cause an area of the brain called the hippocampus to actively shrink.  This has been shown to take place in humans suffering from chronic depression. The secret of creating change within the brain that can boost your intelligence, memory and decision making qualities (as well as relieving depression) is

The optimal amount seems to be 30 minutes of aerobic activity a day.  Running, swimming, active walking – they’re all good as long as you do them regularly. I’m always interested in finding new ways to learn better and faster. I am a busy and driven individual.  I try to read one book every day on top of a full time business career.  The amount of time I have available to spend learning new things is limited.  It’s important to get as much educational value out of my time as possible, so retention, recall and transfer are critical.

I need to be able to accurately remember the information I learn, recall it at a later time and utilise it effectively in a wide variety of situations. One sure-fire way to become a more effective learner is to learn new things and keep practicing them. The Science backs this up.  A 2004 article in the journal Nature[1] reported that people who learned how to juggle increased the amount of grey matter in their occipital lobes, the area of the brain associated with visual memory.When these individuals stopped practicing their new skill, this grey matter vanished.

So if you’re learning a new language, it is important to keep practicing the language in order to maintain the gains you have achieved. This ‘use-it-or-lose-it’ phenomenon involves a brain process known as pruning. Certain pathways in the brain are maintained, whilst others are eliminated.  If you want the new information you have just learned to stay put, keep practicing and rehearsing it.

One of the key secrets of memory is how brain cells connect without actually touching.  The gaps are called synapses – remember those chemicals that ‘jump’ across the gaps?  Circuits are formed that retain memory, but they disappear if they are not used over and over again.

So go juggle right now!

[1] Draganski, B., Gaser, C., Busch, V., & Schuierer, G. (2004). Neuroplasticity: Changes in grey matter induced by training. Nature, 427(22), 311-312.


Turning 50 isn’t the end of a business career – new wave of olderpreneurs

Get qualified in days not years

Get qualified in days not years

article by Diane Shawe M.Ed

Turning 50 isn’t the end of a business career – it’s the beginning. And an ever-growing wave of ‘olderpreneurs’, starting a business have 70% chance of surviving their first five years compared with only a 28% survival rate for those younger than them.

Nearly half the self-employment population is over 50, and one in six new businesses started in the UK are set up by post-half-centurions.

So what’s fuelling the entrepreneurial impetus of the ‘silver startup’, and why are they doing so well?


The over-50s age group has been particularly hard-hit by the recession. Last year, the Office of National Statistics (ONS) revealed 28% of those aged between 50 and state pension age were out of work – compared with only 20% of those aged under 50.

Why? One of the biggest factors is the rife ageism that permeates practically every industry in the UK, that anyone over 50 who’s been forced to look for employment will testify to with a weary nod. The ONS estimates those who lose their job aged 50 or over have only a 10% chance of being re-employed.

Deciding to use their money from redundancies to fund ta company, over the course of two years the payout had trickled in its entirety into the business. But it was worth the investment – and they often don’t have to rely on the ineffective banks at the moment.

Become a Virtual Teacher Facilitator

Become a Virtual Teacher Facilitator

New challenge

At a fundamental level, sometimes people just want to do something different in their later years.

It’s interesting that recent YouGov and Standard Life research found the average age at which people feel totally confident in their working skills is 37, while the more elusive sense of fulfilment peaks at 50. Perhaps this climax of achievement and sense of ability leads to a need for a new direction, a new challenge, once a person passes the half-century mark.

If  we take a look at the Government statistics below it will give us an overview  Source Office of National Statistics

Summary of labour market statistics published on 23 January 2013

Between June to August 2012 and September to November 2012:

  • the number of people in full-time employment increased by 113,000,
  • the number of people in part-time employment fell by 23,000,
  • the number of unemployed people fell by 37,000, and
  • the number of economically inactive people, aged from 16 to 64, fell by 13,000.

Between September to November 2007 and September to November 2012:

  • the number of people in full-time employment fell by 341,000,
  • the number of people in part-time employment increased by 660,000,
  • the number of unemployed people increased by 854,000, and
  • the number of economically inactive people, aged from 16 to 64, fell by 75,000.

Chart 1: Changes in number of people in the labour market between September to November 2007 and September to November 2012, seasonally adjusted

Changes over 5 years

Source: Labour Force Survey – Office for National Statistics

The employment rate for those aged from 16 to 64 for September to November 2012 was 71.4%. This was up 0.1 percentage point on June to August 2012 and up 1.1 on a year earlier, but it was lower than the pre-recession peak of 73.0% recorded for March to May 2008. The number of people in full-time employment aged 16 and over increased by 113,000 between June to August and September to November 2012 to reach 21.57 million but the number of people in part-time employment fell by 23,000 to reach 8.11 million. Compared with a year earlier:

  • the number of men in full-time employment increased by 237,000,
  • the number of men in part-time employment increased by 95,000,
  • the number of women in full-time employment increased by 77,000,
  • the number of women in part-time employment increased by 144,000, and
  • the total number of people in employment increased by 552,000, the largest annual increase since 1989.

Chart 2: Changes in number of people in employment between September to November 2011 and September to November 2012, seasonally adjusted

Annual employment changes

Source: Labour Force Survey – Office for National Statistics

The unemployment rate for September to November 2012 was 7.7% of the economically active population, down 0.1 on June to August 2012 and down 0.7 on a year earlier. The number of unemployed men aged 16 and over fell by 37,000 between June to August and September to November 2012 to reach 1.41 million, but the number of unemployed women was unchanged at 1.08 million. The number of women unemployed for up to six months increased by 26,000 to reach 571,000. This may reflect changes to the benefits system resulting in more single mothers starting to look for work (see Claimant Count section of this Bulletin for further details).

The economic inactivity rate for those aged from 16 to 64 for September to November 2012 was 22.5%, unchanged on June to August 2012 but down 0.7 on a year earlier. The number of economically inactive people aged from 16 to 64 fell by 13,000 between June to August and September to November 2012 to reach 9.03 million.

The number of people claiming Jobseeker’s Allowance fell by 12,100 between November and December 2012 to reach 1.56 million.

Between July to September 2012 and October to December 2012, the number of vacancies increased by 10,000 to reach 494,000. This is the highest number of vacancies since October to December 2008, but it is 200,000 lower than the pre-recession peak of 694,000 recorded for January to March 2008.

Between September to November 2011 and September to November 2012, total pay for employees in Great Britain rose by 1.5%. This annual growth rate for earnings was lower than the increase of 2.7% in the Consumer Prices Index between November 2011 and November 2012.
Source Office of National Statistics

Breaking News….. Standby for the roll out of Master Practitioner VTF

master vtf by AVPT Global

AVPT Global about to launch Master VTF practitioner Course

The ultimate course that over an intense and amazing week will develop all the skills necessary to work around the world training new Virtual Tutor Facilitator in their new career. Course topics include: Advanced Facilitation, Body Language, Teaching & Learning Skills, Mediation, Communication, Presentation Excellence and Assessment and online LMS systems.

It is brand new and uses all the latest techniques, theory and experience to deliver simply the best training course (train the trainer) out there. Graduates will get to spend a full day shadowing the professionals and learning the insight track for delivering excellence in learning.

The course will allow the trainers to deliver the workshops anywhere in the world having gained their IAO  global accredited certificate. The demand for such a course has been intense and we are delight to be taking enquiries and reservations for the first course dates. Become the best in the field, be the person you want to be and never except anything less than excellence.

To receive the latest updates for the launch of the  Master Practitioner VTF Course click here

Mobile Learning is the HOT’s

Helping a Higher Order of Thinking Skills

Get qualified in days not years

article by Tim Dingle CDO Academy of Vocational and Professional Training Ltd.

The world of online learning is changing very rapidly. Instead of the old mantra of ‘e’ Leaning, we can now truly think about ‘mobile’ learning or mLearning. There is no doubt, mLearning is hot. And for good reason. If done right, it can produce great results by decreasing costs and improving performance.

Recently, I had a conversation with someone new to mLearning and it struck me that she didn’t fully understand the value of mLearning.  I think this is common as more people are joining the world of mLearning.  Understanding mLearning’s value helps you make the best decisions about when and why to use it.

So here at the Academy of Vocational and Professional Training, we recopognise the power of mLearning and suggest the following reasons why it will dominate the online education market.

1.      Decreased training costs.  Producing learning content is time consuming whether it’s online or not.  With mLearning, each time the course is accessed your return on investment improves because you are dividing the fixed production costs by number of uses.  You also have savings through decreased travel, reduced material, and hopefully improved (and more efficient) performance.

2.      Less material costs.  Let’s say you have to train how to arrange equipment in a sterile environment like an operating room.  If you had to use the real environment, it would be costly.  Even setting up a fake environment has material costs and labour.  By creating the environment online and letting the learner practice, you never have to worry about the costs associated with set up, use, and clean up.

3. Increased productivity.
 Because mLearning is not bound by geography or time, you can control training’s impact on production by training people during down times.  In addition, with the current economy, you’re asking people to do more with less.  So mLearning is a great way to give them the tools and skills needed to enhance their performance.

4. Getting the message across.  You may have a great facilitator, but that’s no guarantee that the courses are presented the same across sessions.  mLearning allows you to create a standardized process and consistency in the delivery of content.  It also compresses delivery time.

5. Synchronous and Asynchronous Learning  Live learning events require that those who participate align their schedules to the training calendar.  mLearning eliminates this because the course can be accessed anytime, anywhere.
6. Giving the freedom to fail.  Real learning requires some failure.  But no one likes to fail in a classroom full of other people.  mLearning lets you fail without fear.  This encourages exploration and testing of ideas.  With the right feedback you create a great learning environment.  Worst case, you can always start over.  Something you can’t always do in class.

A New Career Opportunity

7. Learning and Retaining.
  The combination of multimedia and instructional design can produce a very rich learning experience that is repeatable.  Throw in some good practice activities with feedback and you have a learning environment that’s going to help your learners retain the course content which will produce results.

8. Student Centred learning.  Look out the window at a car park. My guess is that you’ll see a dozen or more different cars.  They all do the same thing, yet we have personal opinions about what we want to drive. The same for learning.  Learners want control.  mLearning allows you to offer control to the learners in a way that classroom learning doesn’t.
mLearning Nurtures a Learning Organisation and Community

9. Learning Management.  Many people see mLearning as only the authored courses.  But mLearning includes all sort of online technologies.  If you incorporate some of the tools that allow collaboration and conversation, you can capture organizational knowledge that is available for future learners.

10. The Sharing Economy.  The foundation of a learning community is built on sharing what you know with others.  This is where incorporating a forum or wiki really adds value to your mLearning.  Depending on how the course is structured, you can encourage sharing of resources and insight gained from the course.

In addition to all these advantages, mLearning is really good for the environment. An Open University’s study found that producing and providing distance learning courses consumes an average of 90% less energy and produces 85% fewer CO2 emissions per student than conventional face to face courses.

One of the challenges with making mLearning effective is how you manage the courses and access to resources.  I’m an advocate of freeing up the course navigation and giving the learner more control .If you’re using a learning management system you might consider how that impacts the learning.
MLearning is cost effective and can produce great results.  It’s all a matter of how you use it. Have at look at our online learning system, mLearning and the eLearning future. Go to: or call us on 0203 551 2621

Tim Dingle BSc (Hons), PGCE, MIBiol, MBA has been involved in education, management and training for the last 30 years. Tim is a former Headmaster of a top school and gained an MBA with a distinction. His dissertation was on Body Language and Interview skills. He has a unique insight into teaching, leadership and management and has now written 24 books on a variety of topics in education. His background in management also includes being Chairman on England Schools Rugby and running a successful Comedy venue. He is rained in NLP and other advanced brain strategies and lectures on these topics around the world.  His academic pedigree (in Biology, Teaching and Body Language) combined with his Mediation skills, gained him a place on the Board of the Global Negotiation Insight Institute (which used to be the Harvard Negotiation project). He has an inspirational style and his enthusiasm for learning is infectious. Tim was an officer in the Royal Navy Reserves for 20 years and is a Yachtmaster and successful sailor.

Tim Dingle is the Chief Development Officer at The Academy of Vocational and Professional training.

Train to become a globally accredited Virtual Teacher

Train to Become a Globally accredited Virtual Teacher

Trainers fast track training

Next Course date: 14th, 15th & 16th May 2012

The World of education has changed, and this has impacted on personal trainers, teachers and life coaches on how they source and deliver training.
There is an opportunity to train as a Virtual Teacher and start working with students all around the world. This 2 day course will enable you to follow procedure, e-monitor, e-mentor and e-access your students progress and help them to complete their online course.
Institutions of higher learning increasingly embrace on-line education, with 65.5 percent of chief academic officers now calling on-line education ‘critical’ to their institutions! long-term strategy, an opinion that’s risen more than 15% over eight years.
67% believe academic outcomes from on-line classes are equivalent to those in face-to-face learning, but still, one-third of academic leaders think on-line classes are inferior. We do not agree with this but we do understand that resistance to change can often impede new growth.
registration form virtual teacher course
This 2 day workshop will introduce the changing face of virtual education and how you can prepare and adapt yourself and business for this expanding sector.
At this two day event you will understand more about the following:
  • Enhance your understanding of learning styles and trends for 2012
  • Reaction to Change, Early adopters and Diehards.
  • Learning Management Systems
  • Mobile legacy courses
  • Interactive content
  • Blogs and education
  • Digital publishing and learning
  • QR Codes and how it will benefit educators
  • Hosting Learning in the cloud
  • New Blended Learning in community, mobile, webinar and video
  • Augmented Reality related to mobile learning and diversity
  • Virtual Worlds multi learners simulations in 3D
  • Pocket Video Technology for informal learning
  • Social Media integrating across all devices to improve on-line collaboration
  • What is a Virtual Tutor/Trainer Teacher
  • Defining the growth of on-line Soft Skills Training
  • Benefits and Advantages for Virtual on-line Tutor/Trainers
  • Diminished environmental Constraints
  • The New On-line E-Learning Process
  • The Opportunity
  • e-monitoring, e-montoring, e-assessments and reporting.
There is an opportunity to train as a Virtual Teacher and start working with students all around the world. This 2 day course will enable you to follow procedure, e-monitor, e-mentor and e-access your students progress and help them to complete their on-line course.
iebe logo        skillsforlife   FSB
Labels: online training, life coach, personal development, project management, teachers, trainers, Educators, online courses, heads of departments,educators,universities,colleges
Event Organizer: Diane Shawe M.Ed IEBE (CEO at Academy of Vocational and Professional Training Ltd)

Can difficult or tough conversations be pre-managed?

Managing difficult or tough conversation.

by Diane Shawe M.Ed IEBE

Unless you are on an island, it is not possible to avoid communicating with other people. Just stop for a moment, and think about how much time of your day you spend in conversation with other people? Whether in your car, in meetings, on the phone, by text message, e-mail or social media. Our days are frequently filled with short snippets of conversation and sometimes long exchanges.

Some people are better in conversation, while others prefer to write messages where they can take advantage of the delete key and work out the best wording. Have you taken some time to examine your approach? What are your results like; do you tend to have consistently peaceful conversations where people get heard and are listened to, or do they frequently de-compensate to a level of discussion that is argumentative or unpleasant or they just simply mis-interpret what you though you said or what they thought they heard?

Conversations can be a challenge, and we also have to be aware of the conversation going on inside our head at the same time. What if we say the wrong thing, or we are speaking carefully but our body language or voice is sending a very different message? How are we supposed to manage all that?

Fortunately, we can learn techniques to help prevent conversations from getting difficult and recognise what to do if they go off track. We can also learn how to get to the heart of a problem, move through a conversation, and keep it focused on the future instead of spinning in circles.

We can all benefit from a little education on dealing with difficult or tough conversations. Speaking and presentation coaches can help, but in the heat of the moment they aren’t perched on our shoulders whispering what we should be saying.

Our previous clients tell us that our courses are ideal for workplace training and development. They appreciate that our courses are up to date, relevant, and globally accredited. More than that, they are also excited to see that our courses are available in a format that they can use for e-Learning, either as the approach for the whole course or for a 1 day blended learning approach.

We have just released our Managing Difficult Conversations Training course. We believe that training courses need to be designed with busy people in mind. Our new training course include everything you need to help you, your staff or leaders hold challenging conversations!

From understanding the impact of body language and how your voice is projected, facial expressions, to formulating questions that get to the underlying problem. Our course provide information on many hands-on techniques and will also help you learn how to apply positive intent, how to use our process to plan a conversation, and how to implement and follow up on an action plan.

You can enrol on our course on line in our 4 week e-learning program, or you can opt for a 1 day intense learning experience workshops.

Is the Accrediting Industry ready for the rise and challenge of the e-learning education?

Individual online learning courses and even entire online degree programs are increasingly a part of the mainstream in higher education.

Article by Diane Shawe M.Ed.  IEBE

Steadily-improving online delivery systems and an emphasis on globalisation have encouraged more and more higher education institutions to try to reach diverse learners around the world.  In light of the growing population of learners from various cultural backgrounds engaged in online education, there is an urgent need to understand how accreditation of an online e-learning provider can reach across all cultural dimensions.

Distance Education has been around for more than a decade now. The ever changing landscape of education through technological innovations has allowed distance education in necessitating strict quality control measures to comply with. Thus, accreditation plays a primary role in ensuring quality in Distance Education system. Accreditation is a process through which institutions offering higher education are analysed by internal and external peer review.

Distance education is not a new phenomenon, and accreditors have been reviewing online courses for a long time now. Accreditation for these distance learning programs involve regional, national, and specialised bodies along with the governmental and public organisations that rely heavily on review of quality of these providers.

One such value has been to illustrate the necessity of accrediting distance education with respect to the rise in public and private education providers. Distance learning poses great challenges to the arena of accreditation mainly by transforming the traditional faculty into online faculty and diminishing the value of physical one on one interaction with students.

Distance learning represents a challenge to the accreditation agencies by modifying the meaning of “higher education institutions” by removing the brick and mortar lecture halls with web based chat rooms, and brick and mortar campuses institutes to a website. An academic provider is no longer restricted to the existence of a physical infrastructure, it can be found anywhere, anytime – all one needs is a computer or smartphone and access to internet.

Distance Education challenges the accreditation system by modifying the face of what we know as a college or a university degree. Electronic access not only encourages but also supports a more mobile form of a student behaviour through which students are enrolled in more than one institution at a time. The National Vocational Qualifications has taken a newer meaning and involves a richer blended learning of educational courses being taken by a student and delivered through multiple technological mediums.

What is Blended Learning?

Blended learning approach training is one that combines face-to-face instruction with online instruction and activities. A wide variety of methods can be used to interact with a blended learning course; technology such as mobile devices, computers, video conferencing, and other electronic media to name a few. The goal of blended learning is to provide a useful, practical way for learners and instructors to get and provide material in more ways than simple face-to-face interaction.

The online component of blended learning allows instructors and students to stay connected. Interact anytime, anywhere Distance Education and the ever changing role of education providers in this era are obviating the need for:

  • Recognizing the characteristics of distance education provision be it a traditional classroom or online chat room;
  • Altering guidelines for accreditation, strategies or principles to ensure quality within the distinguished model of distance education delivery; and
  • Paying extensive consideration to the achievement of the students and outcomes in the electronic environment of distance education whereby structured classroom facilities are not available.

As Academy of Vocational and Professional Training roles out its interactive soft skill online e-learning express courses selecting a scalable global accreditation company has become increasingly important.