Category Archives: tourism

CPD pending? Pressed for time?

CPD on the move

CPD on the move

Continued Professional Development is entering a new phase for UK Law Firms.

At the Academy of Vocational & Professional Training we understand that you firm is often pressed for time, so nudge thinking, heuristic learning, or brain plasticity are great but, your law firm already have complex challenges, so we are going to keep it simple.

We train in soft skills courses like HR, PR, Management, Technology and Social Media to name but a few. CPD approved by the SRA to help you and your staff meet the challenges expected of skilled professionals.

Doing your CPD the smarter way

Doing your CPD the smarter way

You can study on the move using your smartphone, tablet or at our intense 1 day workshops.

Give us a call on 0203 551 2621 to request a quote or visit our http://www.avptglobal.com

How can employers help keep their work force healthy so as to avoid high healthcare costs?

5-natural-ingredients-for-preventing-lung-disease-expresstrainingcourses.co.ukWhether you’re talking about asthma, cancer, COPD, or even rare conditions, lung disease is on the rise.

The experts are calling lung disease a “time bomb waiting to explode.”

sourced: by Diane Shawe from the  Institute for natural healing

Whether you are creating a workplace wellness program from scratch, or enhancing what you already have, you’re already on the right track! With increasing costs of health care, a shrinking workforce, and aging workers, a savvy workplace understands the value in supporting workers to improve their conditioning and to live a fitter lifestyle.

For instance you could help by engaging with your workforce through your company blog by blogging about five natural ingredients to keep their lungs young and healthy as follows:

1. Milk Thistle: You might already know that it has the power to help your liver regenerate its cells. But milk thistle contains silymarin. It’s a compound that flushes toxins out of your liver. It also helps prevent lung cancer from forming and spreading.

Milk thistle also contains silibinin. Like silymarin, it protects you from lung cancer. But even better. These cancer cells spread quickly to other organs in your body. And they can become drug resistant. Silibinin doesn’t only reverse drug resistance in these cells… It causes natural cell death in cancerous lung tumors.2 You can find milk thistle extract pills in health stores and online. Organic milk thistle tea is another option.

2. Fiber: Oddly enough, fiber is critical to your lung health. It may help relieve symptoms of–and even prevent—asthma.

A high-fiber diet changes the makeup of your gut bacteria. The good bacteria feed on fiber. When you keep these bacteria well-fed, they produce short-chain fatty acids. These fatty acids reduce inflammation and irritation in the lungs. But don’t add grains to your diet for more fiber. They actually increase the amount of inflammation in your body—including your lungs. Instead, eat more organic artichokes, peas, raspberries, and blackberries.

3. Ginger: It’s full of antioxidant power. But two of these antioxidants in particular protect your lungs against inflammation and damage. Gingerols help clear your lungs by reducing the amount of mucous they produce.3 And 6-shagaol, the compound that gives ginger its flavor, stops bronchial tubes from tightening.4 This keeps airflow open and easy.

Ginger can be pretty intense if you aren’t used to it. Add it to your diet slowly if you don’t eat it on a regular basis. When it comes to ginger, fresh is always better. Cutting up some fresh ginger and adding it to a meal gives you antioxidant power and extra flavor. You can also juice with it or use it to brew your own tea to help soothe your lungs when you have a cough.

4. Broccoli Sprouts: Broccoli sprouts are rich in vitamins A, K, and C. But they also contain sulforaphane. It’s a compound that helps you fight the inflammation that causes asthma. One study found that it helped restore defective white blood cells in the lungs. More white blood cells mean less bacteria and inflammation.5

Broccoli sprouts have about 50 times more sulforaphane than regular broccoli. But you may not be able to find them at your grocery store. If that’s the case, look at your local farmer’s market. Or you could grow them yourself. Try them steamed or throw them raw into a salad. For convenience, you can also find broccoli sprout extract as a supplement online.

5. Bromelain: It’s an enzyme used to reduce inflammation of the sinuses after surgery. But it’s also a natural way to treat pulmonary edema.6 This condition prevents the fluid from draining out of your lungs. The result? Shortness of breath. If left untreated, it can cause deadly infections. One study found that bromelain reduces the amount of inflammatory neutrophils in the lung by up to 85 percent.7

The best way to start getting more bromelain in your diet is by eating fresh pineapple.8 And lots of it. Most of the bromelain in a pineapple is in the stem. Or you can supplement.

Pollution and secondhand smoke aren’t the only things that can irritate your lungs. Inflammation is a major factor in the development of most lung disease. Lowering it will help ensure that your lungs are working at their best. Using these five natural solutions will help keep you free of disease—and breathing a little easier.

So you can see the benefits of preparing a workplace wellness program.

Creating a Workplace Wellness Program

Whether you are creating a workplace wellness program from scratch, or enhancing what you already have, you’re already on the right track! With increasing costs of health care, a shrinking workforce, and aging workers, a savvy workplace understands the value in supporting workers to improve their conditioning and to live a fitter lifestyle. We have a  two-day course includes all aspects of designing or upgrading a workplace program, from concept through implementation, to review.

AVPT’s two-day workshop will help you  to:

o   Describe the necessity of workplace wellness programs
o   Create program elements that reflect the needs of employees and the objectives of the organisation
o   Select program elements that fit the context of current operations
o   Establish implementation and evaluation strategies

Getting you qualified in days not years!

Getting you qualified in days not years!

 

 

 

 

 

 

other article you might be interested in : Dangers of Hypertension to Founder owners of SME.

Have you every wondered why people shy away from solving problems?

banner bbb aug 2013 avptglobalDo you spend a lot of time frowning?  are you even aware that you frown?

article by Diane Shawe M.Ed
CEO Academy of Vocational and Professional Ltd.

Do you think more people focus on the half empty glass or the half full. Which are you? At times, it would seem that we have more problems then we can handle, but this all boils down to self responsibility critical thinking skills and optimism. Taking the bull by the horn can be a scary things, so check out a few well know secrets?

1.      Smile!  It is impossible to hold a frown and smile at the same time, try it, you will be amazed at how your brain will help you look and keep on the bright side of life.

2. Separating negative feelings from positive thoughts. This is an important step in solving problems. Only after you have cleared your mind with unnecessary thoughts can you start solving your problems accordingly.

3.      Treat each problem as a challenge an opportunity for self-improvement.

4.      Lose the scapegoat attitude. Are you pointing your finger or blaming others for mishaps? Take responsibilities for your mistakes. No one is perfect, so never put the blames on others unless your trying to say that they are much smarter because they got you to do something you did not intend.

5.      Commit your problem with a pen and paper, and rate the depth of the problem and state the worse that could happen. Face the fear and then write down all the options of solving it.

6.      Keep a journal and treat it as a “secret friend” who is always willing to listen to your grievances. Write your feelings freely.

7.      Develop a noteworthy hobby, for this will help you lessen or minimise stress in your life.

8.      Take time off from work and create variations of your daily schedule. Relax and check out the best movies in town. Travel and meet new wonderful people. You will find these activities worthwhile in the long run.

AVPTGLOBAL almost 400 courses all globally accredited

AVPTGLOBAL almost 400 courses all globally accredited

 4 Steps problem solving tools

1.      To determine the root cause of the problem. Ask a question, answer it, then ask why, answer that, then ask what if, and so on until you run out, that might likely be the root of the problem.

2.      Draw up a strategy, then act upon it. (Pretend you was advising a friend and follow your own advice)

3.      Give yourself a deadline, and reward yourself when you have completed the task

4.      Reflect so you can avoid repeating the same mistakes .

Problems are problems. They are there not to annoy you; but problems are created when you fail to act upon them. Learn to  Let go and you will free yourself of  worry. Remember, less worries mean less stress, so you won’t just spend your time looking at problems, but working to solve them.

If you think that you really want some time out because of problems, visit the next room called “improvement.”

Why not take a look at some of our problem solving courses now.  Click here

AVPT HAIR EXTENSION DEPARTMENT LOGO JULY 2013

Breaking News….. Standby for the roll out of Master Practitioner VTF

master vtf by AVPT Global

AVPT Global about to launch Master VTF practitioner Course

The ultimate course that over an intense and amazing week will develop all the skills necessary to work around the world training new Virtual Tutor Facilitator in their new career. Course topics include: Advanced Facilitation, Body Language, Teaching & Learning Skills, Mediation, Communication, Presentation Excellence and Assessment and online LMS systems.

It is brand new and uses all the latest techniques, theory and experience to deliver simply the best training course (train the trainer) out there. Graduates will get to spend a full day shadowing the professionals and learning the insight track for delivering excellence in learning.

The course will allow the trainers to deliver the workshops anywhere in the world having gained their IAO  global accredited certificate. The demand for such a course has been intense and we are delight to be taking enquiries and reservations for the first course dates. Become the best in the field, be the person you want to be and never except anything less than excellence.

To receive the latest updates for the launch of the  Master Practitioner VTF Course click here

Online Learning is where Online Music was five years ago

Article by Andrew Maynard
2020Science

Posted: Jul 6, 2012

YouTube is gearing up to transform the way we learn…We are at the beginning of an exciting revolution in online educational content.

That’s the message that came across loud and clear at this morning’s VidCon breakout panel on education. In an overflowing room of well over two hundred conference goers, head of YouTube Education Angela Lin led a panel of five leading video makers in a lively discussion, that gave a compelling glimpse of the future of online education.  And it was a future that didn’t feature too many conventional lessons or institutionalized videos!

As the panel included John and Hank Green (SciShow, CrashCourse and a gazillion other things) I was expecting a room packed to the brim with their incredibly engaged teen fans – which it was.  An odd audience you might think for a panel on education.  But this was a serious, intelligent and engaged crowd, eager to listen to the panel, ask questions and provide their own insight on online learning.

Joining the Green brothers were physics blogger Henry Reich (minutephysicsminutephysics), science YouTuber Brady Haran (The Periodic Table of Videos), Mike Rugnetta, host of the PBS Idea Channel and Vi Hart of Mathemusician and the Khan Academy.

What was notable was that these panelists are all a) successful online educators (extremely so in some cases), b) not formally trained in teaching (to my knowledge) and c) not representing mainstream educational institutions (not counting PBS).  This is important, because there was no doubt here that the excitement and impact surrounding online education is occurring outside conventional educational circles – and in many cases leaving them standing.  John Green talked about this emerging online education community as being “disruptive,” while brother Hank talked about a “new kind of learning.”

And everyone the panel agreed that education content on YouTube is where online music was five or six years ago, and on the cusp of something really big.  But a big that might not necessarily include conventional educational institutions unless they get their act together!

On this point Henry Reich made the distinction between learning and teaching.  Formal educators (as well as “informal educators” in museums and on educational TV programs) teach to a curriculum or a plan, with competencies, learning objectives and evaluation being the name of the game. But at the cutting edge of community online education, content developers are using their passion and interests to facilitate user-driven learning.  And as John Green pointed out – endorsed by the packed room – people want to learn!

Bridging this gap between learning and teaching is perhaps going to be one of the biggest challenges – and opportunities – of online education over the next few years.  Without question, there is a global hunger for learning, and some very talented individuals who are beginning to satisfy this hunger using an increasing array of online tools.  This will undoubtedly help people develop and grow as individuals – but how do you also give them the tools to “do stuff” as opposed to simply enriching their understanding and satisfying their curiosity?

As new tools come online, educational institutions are jumping on the band-wagon to provide instructional content.  Initiatives like Coursera and edX are bringing college course material to a far wide audience using online video.  But even these innovations are in danger of looking turgid and outmoded in comparison to the new breed of community educators.

There are some moves to close this gap.  Brady’s Periodic Table videos for instance are used by teachers to kick-start classes and inspire kids.  And the AVPT Ltd is leading the field in terms of combining user-driven learning with practical virtual facilitating.  But if teaching institutions want to keep up with the revolution in online learning, it seems pretty clear that they are going to have to radically rethink their ideas of web-based content.  They are going to have to start partnering with and learning from the masters of online community education.  And they are going to have to let go a bit and embrace the mess and madness of online educational content as they respond to a growing community’s desire to learn.

What seems clear after this panel is that we are at the beginning of an exciting revolution in online educational content.  What is not clear is whether the teaching institutions can get their act together fast enough not to be sidelined in the rush toward online learning.


Andrew Maynard is Director of the Risk Science Center at the University of Michigan School of Public Health

Source

Taking SoftSkill2Work

At Academy of Vocational and Professional Training, we care about your success as an individual or organisation. You may have a new job in mind or you may be looking to start a new business, what most of us don’t have is the luxury of time and money!  Whatever your reason you will find that our courses are designed to help you train on the go.

We have developed our e-Training products to serve as a complete training solution to deliver high quality blended learning. We’ve already completed the preparation work for you and if you want to train personally, or are currently training, or planning on developing an organisational training plan, we have all the materials you need.

Diane Shawe M.Ed  CEO  http://www.expresstrainingcourses.co.uk

Can the use of non-verbal signatures be imported into the business and HR arena?

Body Language in HR, Interviews, Business and Negotiation.

By Tim T Dingle BSc (Hons) MIBiol PGCE Mediator MBA
CDO at Academy of Vocational and Professional Training Ltd

With limited resources, a changing global environment, reading body language has taken on a different meaning and has become increasingly important as more and more people are taught to become impressive interviewees.

For employers placing the right person in the appropriate position  has a more strategic approach as we see the need for multi skilled and the emphasis on leadership qualities being sought.

I believe that the delivery and emphasis through training is about to change and the understanding of body language will be crucial for those undertaking training. Speaking at a conference in Birmingham last year, a leading HR director observed that there was nothing as important as understanding the language of business.  That must mean the non-verbal as much as the verbal language.  Non-verbal communication is commonly known as “body language”.  So what is this “body language”?  Can it be read and used by individuals, managers and directors- or indeed in their wider professional or social lives?

Body language is a broad term for forms of communication using dress, body movements or gestures instead of, or in addition to, sounds, verbal language, or other forms of communication.  It is part of the category of para  language, which describes all forms of human communication that are not verbal language. This includes the most subtle of movements that many people are not aware of, including, for example, a discreet smile or a slight movement of the eyebrows.

Non-verbal communication is usually understood as the process of sending and receiving wordless messages. Such messages can be communicated instantly and silently through gesture; body movement or posture; facial expression and eye gaze.   Many things unconsciously communicate a great deal about us, such as our clothing, our hairstyle, our use of symbols and info graphics, and the prosodic features of our speech such as intonation, stress and tone.

Henry Higgins and Eliza Doolittle would not have recognised it, perhaps, but just watching an accomplished politician, actor, or shopping channel salesperson can give you some insight into the power of gestures or facial inferenceSuch gestures can add to the stagecraft, amplify the message and can provide surprisingly magnetic assurance about what you are being told.

As in politics, so in the world of gambling.  Poker players will talk of “tells”- these are movements that are traditionally associated with a person’s subconscious self which can give away the strength of the hand.  For example, when a poor player puts a hand over his mouth, it generally means that he has a strong hand – it may mean that he is concealing a subconscious smile.  A player reaching for a drink, however, is usually a sign of being nervous; it is a displacement, but when a poor or weak player ‘stares you down,’ it generally it means he is bluffing.  These ‘tells’ or signatures can give you away, even when you are trying your best to conceal them. These aspects are just as relevant in sales, personal development, business and management development , career and employment.

Can the use of these non-verbal signatures be imported into the business and HR arena?  It can be a risky strategy to attempt to read and rely upon body language signatures without some training and practice.  For just as at the poker table, a wrong call could be disastrous.  Should individuals then be aware of the power of non-verbal communication and seek to harness this aspect in negotiation? If our desire, as individuals in business or HR, is to produce our optimum performance then we should employ all of the communication and interpersonal skills with which we individually have been gifted.  We may well consider investing our time to improve our oral questioning and language skills, but very few individuals seem to give much thought to developing the skill of both reading and transmitting non-verbal clues.

This is surely an oversight where negotiation at a face to face level is concerned – academics tell us that around 65% of a human being’s communication is non-verbal.  Whilst we use our mouths and pens to communicate facts and information, we use our bodies to communicate our emotions.  In the field of business we are generally dealing with individuals whose emotions are most definitely engaged, and therefore we should have a working ability to read those emotions and respond to them.

Developing those reading skills would be much easier if all our clients were between three and nine years of age – this is rare of course, even if sometimes a negotiation has something of a playground quality about them.  Children wear their emotions on their sleeves and are, except perhaps to other children or their doting grandparents, pretty easy to read.  Tightly crossed arms, a screwed-up face and a stamped foot quickly clues you into the internal voice of the child, even if their response to the question, “Are you OK” is “Yes”.

A parent’s “sixth sense” is often nothing more than a demonstration of the superior body language reading skills that child carer’s, of necessity, have learned to develop.  It becomes less effective in the teenage years as more sophistication develops – and for most people, that is when they stop listening non-verbally.  Adults are much more challenging subjects to observe.  The older we grow the more we learn how to mask our true feelings, which unconsciously includes the toning-down of our body language as well.  Whilst we can try and make our non-verbal communication less obvious, very few people can completely mask it.

HR directors, business people and individuals, might want to learn to look for those more subtle, but tell-tale, signs of stress, hope, agreement, confidence, resistance, and fear in the body language of the clients, and indeed their own clients.  Picking up on these signs could allow us to make progress in a situation of stale-mate and could save a negotiation that is about to crash.  These skills can allow us to zero-in our questioning, to know when a private meeting or a break is essential, and to see the evident bridges and agreements, even when the other side have yet to verbalise them.

The other aspect of non-verbal communication in Business, of course, relates to us as individuals: what we give away, suggest, or infer, without even opening our mouths, can be crucial.  If we, consciously or unconsciously, read other people’s body language, we can be sure that the clients and customers might be reading ours.  Does our dress style, for example, coincide with our role – are we in a dark suit or unprofessional in scruffy shoes?  Should we dress in dark colours or in more open, warm, and friendly attire?  We might not think anything of our style of dress, in fact many of us wear the same style, without a thought, to every event – but be assured that those around us are impacted by what we wear!

From the moment that they first see us, our contacts, clients, and staff are using our dress, our language, our confidence, and our personal approach to assess whether they should have confidence in the negotiation or the business process.  If we appear a shambles, with papers everywhere and our files are a mess, then we are likely to give the impression we are unprepared.

How too are we at listening to clients, staff and business partners when they speak to us?  Are we fully engaged with them, having turned our chair, and thus our whole body towards the speaker, leaning forward and maintaining good eye contact?  If you want to be heard in your turn – you need to be seen to be listening.

People will usually only tell us what is really on their mind if they believe that we are really listening.  Do we really listen?  Taking notes whilst staring at our  iPad as the person tells their story, does nothing to build confidence in us or the process.  Active listening skills such as reflecting back a summary of what has just been said by the speaker may just persuade, non verbally, a client to listen to you – and thereby facilitate success.

HR directors, managers and individuals should be encouraged, therefore, think about using their body language positively to enhance the oral skills that they already have, allowing them to maximise their potential as conflict resolution practitioners.

Tim Dingle BSc (Hons), PGCE, MIBiol, Mediator, MBA has been involved in education, management and training for the last 30 years. He was appointed as the Chief Development Officer by CEO Diane Shawe in June 2012. Tim is a former Headmaster of a top school and gained an MBA with a distinction. His dissertation was on Body Language and Interview skills. He has a unique insight into teaching, leadership and management and has now written 24 books on a variety of topics in education. His background in management also includes being Chairman on England Schools Rugby and running a successful Comedy venue. He is rained in NLP and other advanced brain strategies and lectures on these topics around the world.  His academic pedigree (in Biology, Teaching and Body Language) combined with his Mediation skills, gained him a place on the Board of the Global Negotiation Insight Institute (which used to be the Harvard Negotiation project). He has an inspirational style and his enthusiasm for learning is infectious. Tim was an officer in the Royal Navy Reserves for 20 years and is a Yachtmaster and successful sailor. He is a successful executive and business coach and works with clients in a variety of industries.

www.expresstrainingcourses.com

Why 2013 is going to be a bumper year to become a Virtual Teacher

Become a Virtual Teacher Facilitator

I originally blogged way back in 2010 that the growth for professional trainers was going to grow.  But I have since spotted a gap in the market which is now becoming a growing trend throughout 2012.

So why is 2012/13  going to be a different type of bumper year for training organisations or consultant who can help the  unemployed individuals upgrade into a new skill that will help them generate their own income?

Well usher in the new breed of Virtual Teachers!  If your not up to speck with the new direction and growth in the market then you could really find yourself on the old fashion self by 2016!  Make no mistake, becoming a trainer is all about running a business.   Being up to date with the latest techniques, developments, trends and needs is just as essential if you decided to set up a coffee shop.

Institutions of higher learning increasingly embrace on-line education, with 65.5 percent of chief academic officers now calling on-line education ‘critical’ to their institutions! long-term strategy, an opinion that’s risen more than 15% over eight years.

Like any business you still have to source new customers, gain glowing appraisals and testimonials, get your pricing right, court the right type of publicity and sustain credibility.  Oh! and let’s not forget making a profit.

We all know it takes a certain kind of self belief and courage to set up any type of business in today’s climate. You could even make a claim based on sheer desperation, the need to do something to generate an income.

But it even takes more courage to leave your destiny in the hands of many of the businesses today, no matter what their global or brand status might be. Most people are now being spurred into self employment due to the levels of redundancies, job insecurities and the need to meet ongoing expenses.

Participants are more interested in the qualifications and or skills they will gain in the subject at hand, and the experience you have in doing jobs similar to theirs and your track record in ‘doing’ rather than ‘talking about’ the topic.

What is really important is your ability to engage with participants around this experience and help them to translate that into action. That is where the true value often lies for them. Of course we know that there are academic trainers and teacher courses which award accredited or private certificates.

Choosing the entrepreneurial route can bring great benefits, but there are also challenges.

What are some of the considerations before you decide to set up, invest or replicate another successful business model?

  1. Be candid about your strength and weaknesses. What do you have to bring to the table?
  2. Do as much homework as you can before taking the plunge
  3. Look carefully into all aspects of owning and running a business and sound out anyone you know who has already done it.
  4. Be prepared to change your idea or abandon outdated school of thoughts.
  5. Don’t be scared to appraise negative feedback, all businesses have a negative and positive aspect to them.
  6. Prepare a business or marketing plan. You’ll save yourself a lot of time, money and stress if you understand as much about the theoretical side of the business as well as the vocational aspects

Ask yourself these key questions before launching your business:

a) Is there a demand, how long will the demand last, is it scalable, can you bolt it onto anything else, can you partner?

b) Have you got the full support of your family? Your decision is likely to impact on them, so talk to them first. Don’t be put off by their own fears, if you can actively offer up reassurances of how you can cope with whatever concerns them, then will be serve to give both them and yourself the confidence to move forward.

c) Speak to any contacts you have in the sector you plan to work in. If you are going to invest in a Franchise, they try to get some feedback from any previous candidates who have made the investment.

d) Check out the competition. If there isn’t any, why not? You may not have rivals but will you have any customers?

e) Are you prepared to work the long hours to get the business off the ground?

f) Do you have the necessary skills? Can you cope with paperwork? Can you cope with criticism?

g) What about funding? Talk to several banks and consider various options, be careful though, they are not assisting many businesses today they are more interested in protecting their own levels of risk and increasing their profits. Some of the smaller banks might be of interest as they might treat you more like a customer than a commodity.

h) Could your training course attract funding on behalf of the student? This might make it simple for them to enter your training services if some of the costs could be supplemented.

i)  Are you clear at delivering information, can you present subject matters or theory step by step, what training would you need to boost your technique, confidence and presentation skills.  Could you get funding for your own training?

Important advice about redundancy money

If you are considering using your redundancy money, make sure you set aside enough for household bills and other costs. It is important that you think of your redundancy money as your cushion until you get yourself back on your feet.

  1. Invest what you feel you can afford to risk or lose but do so where you have some knowledge and a passion for the subject involved.
  2. Try not be over powered by flash organisations offering huge earning potential subject to you parting with lots of your own money.
  3. Don’t rely on the referrals and testimonial they supply to you.  Do some of your own research.
  4. Remember every business has to start small and keep lean before it can grow to a stable long term business
  5. Don’t rely on marketing short-cuts, this can be very expensive and  not very productive.

More and more people are looking for good quality training courses that can add value to their life, career portfolio and career longevity.

It has been proven that most recessions bring an influx of new businesses, entrepreneurs and even millionaires. One of these new areas of business is the growth of the non surgical hair replacement and hair enhancement sector.

The UK and Europe has a shortage of properly trained trainers who can deliver a variety of hair extension and hair enhancement technique to the non professional and professionally qualified sector.

An opportunity now exists for anyone wanting to enter the vocational training market with a service that has far reaching benefit and impressive revenue streams.

An opportunity exists throughout the UK today to establish your own virtual training school in this very selective and much needed service. Visit our website to read a little more about how you can make the first steps to becoming a Virtual Trainer

British Leisure Show launch apps to connect exhibitors & visitors

Welcome to the British Leisure Show who have launched there first apps to help promote their event and will be using Bluetooth location based broadcasting throughout the event to drive visitors to exhibitors stands.

By Diane Shawe

Click on the image below to Download the British Leisure Show Apps and find out more about the event.

This exciting, three day family friendly festival, provides entertainment and interaction for visitors of all ages. It’s packed with an exciting variety of things to SEE, TRY AND BUY, with the latest product models and accessories, competitions and demonstrations to watch and activities to try.

i-send will be holding a meeting designed to help business learn about apps and how it could help improve mobile marketing.

On of many events will be held throughout the year with the first one on the 10th March 2011 in London. Click to register

For a growing number of UK shoppers, the difference between off-line and on-line shopping will be no line at all.

What does this mean for retailers, sole traders, enterprise business and the retail sector?

Come join us at this free event when you will be able to listen, learn and ask.

With an inundation of new smart phone apps these hand held shopping tools are redefining the shopping experience and blurring the distinction between the in-store experience and the virtual world of information now available in the palm of your hand.

Advances in location-based technology, price-comparison apps, bar-code scanning apps and social-networking tools have turned the mobile device into a real-time third channel of commerce, empowering consumers while challenging retailers to rethink the way they do business.

The appetite for new apps seems voracious. A recent survey by comparison-shopping site PriceGrabber revealed that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season.

Around 4.2m of us in the UK are already using our mobiles to access the internet and browse retailer’s eCommerce sites.

This event will look at the pros of cons about introducing a apps into your business and all the pointers one should consider.  Specialist speaks will be available to give you golden nugget advise.

Introducing our Panellist Speakers

Andrew Lamont

Cllr Andrew Lamont ‘Access Champion for the Royal Borough of Kenisigton & Chelsea’

Topic:  Why Access & Apps go together

Partially sighted as a result of optic atrophy, Cllr Lamont is a seasoned campaigner on behalf of the blind and partially sighted. As a trustee of the charity BlindArt he has worked to remove barriers to the visual arts for all, inclusive of visually impaired people.

Andrew is currently the Access Consultant for i-send proximity and plays an important role in advising local authorities and Town Centre’s on managing the implimentation of Access.

Andrew is concerned about the new technolgy and feels that Apps and the new type of Smartphones should take into consideration access for over 2 million people throughout the UK

Diane Shawe

Diane Shawe Author of ‘How to Cyber kiss your business to Success’

Topic: Discovering the Pros & Cons for implementing Apps into your business

Project Director for i-send proximity, Diane has over 16 years experience in the Telecoms Fibre Optic and Microwave technology. Smartcard and internet audience measurement solutions.

Diane is often a guest speaker and training in business development and is currently working on several City and Town Centre Projects who want to build a PWAN Bluetooth Broadcasting Network.

The world of promoting your business has pivoted in a way that could leave a lot of  businesses behind if they don’t implement a structured apps program.

Jason Cobine

Jason Cobine Founder of  Beyond Networking runs a series of revolutionary, unique, branded workshop.

Topic: Apps & Profit and protecting infringed intellectual property rights.

Jason Cobine for the last 20 years have helped organisations around London with business insurance, indemnity insurance and reputation protection.

Jason has also helped businesses reduce the time and money spent finding new opportunities through business networking.

Jason is often a speaker and trainer at business related events and is going to shed some light on the protection of Intellectual property rights when using apps to promote your business.

Jason come’s highly recommended and will help you navigate yourself through this complex arena.

Abel Hussain Author Speaker

Abul Hussain Author of Grow your business with Internet Marketing

Topic:  Why SEO don’t work so for some businesses

A Managing Partner at the Middle Man Marketing Group,  Abul is an experienced marketing consultant, who consults with the marketing departments of many FTSE 100 companies.

His specialities include SEO, Pay Per Click Marketing, Social Media Marketing, amongst other marketing areas.

He often is a guest speaker at business association events and a guest author around the marketing blogosphere.

Abul will discuss the importance of implementing certain strategies to insure that localised and regionalised businesses can make better use of the SEO online strategy.

Jonathan Greensted

Jonathan Greensted Founder and CEO  of Sentient

Topic:Apps defining the shopping experience

Sentient has help many large organisations such as AstraZeneca, Virgin Holidays, Pfizer, Commerzbank, Microsoft, MCI and Centrica leverage IT to increase profits, optimise costs or increase their business agility.

Sentient’s innovation incubator has pioneered retail energy management (1995), web content management (1997), teleco billing (1999), social networking (2002), mobile software (2004), GPS tracking (2006) and Software + Services (2008).

He often is a guest speaker at business events.

Jonathan wil discuss the changing face of the retail business as the inundation of new smart phone apps enter the market.

US Wireless Data Market Grows 23 Per Cent Year-on-year

All I can say is WAKE-UP SME’s and start smelling the COFFEE!

by Diane Shawe

I-send was sent a recent post from the the analyst, Chetan Sharma, who released its US Mobile Data Market Update for Q4 2010 and 2011.

The report reveals that the US wireless data market grew 5 per cent quarter-on-quarter, and 23 per cent year-on-year, to reach $14.8bn (£9.1bn) in mobile data service revenues in Q4 2010. The final tally for the 2010 year was $55bn, which the analyst expects to increase by 22 per cent to $67bn in 2011.

US mobile subscriptions officially crossed the 100 per cent penetration mark in Q4 2010. The connected device category (including tablets, M2M, telematics, eReaders, etc.), registered the highest growth at 55 per cent, while postpaid subscriptions grew by only 3 per cent for the calendar year. Connected devices now account for 7 per cent of the installed base.

Smartphone shipments overtake computers
The report notes that 2010 marked the milestone of the start of a new computing and communications era. For the first time in the US, smartphone shipments exceeded the traditional computer segments (desktops, notebooks and netbooks). In 2011, the smartphone segment, along with connected devices will not only exceed the computer segment in unit shipment but more importantly, in overall revenues as well.

While connected devices ARPU is low, Chetan Sharma believes this segment will prove to be the most profitable in the coming years, due to higher margins. By the end of 2011, connected devices will be commanding double digit market share.

However, not all sub-segments are going to be successful in the operator channel, until multi-device data pricing plans are introduced. Most of the tablets and eReaders can work well with only wi-fi most of the time. Monthly data plans make sense for enterprise users but not for consumers who might use these devices occasionally. As such, the report says, tablets will be more successful in direct and traditional retail channels. Operators who start to bundle multiple devices by single data plans and data buckets are going to see a better yield in this category. Similarly, OEMs who rely on operators for sell-through of tablets/eReaders will see low volumes compared to players who have more diverse distribution channels, such as Apple and HP.

As previously noted by Chetan Sharma, the iPad and other tablets are making Netbooks irrelevant. In fact, tablets are starting to eat into the laptop category as well. As expected, the device has been a hit with many enterprises with mobile workers. Many enterprises are giving out iPads to their workforce instead of laptops or Netbooks. The analyst expects iPad to dominate the space in 2011 as competitors will find it hard to compete across all dimensions – price, performance, ecosystem, distribution, and brand power.

Data traffic more than doubles
Mobile data consumption continued to grow across all networks, increasing by 2-5 times on major US networks. While average data consumption in the US at the end of 2010 was 350 MB/month, many of the superphones introduced in the second half of 2010 are clocking 1-1.5GB/month on average. Thus, while data revenues for the year increased by 23 per cent, mobile data traffic grew by 132 per cent.

The significant rise in smartphone sales and usage in the US market – over 50 per cent of devices sold in the US in 2010 were smartphones, almost twice the global average – means that by the end of 2011, in the US, the smartphones will consume more data than data cards for the first time. Chetan Sharma also expects the US to become the number 1 nation in mobile data consumption this year, edging out Sweden.

The report notes also that the center of gravity of the mobile market has shifted back to the US, which is also the most dominant market in terms of revenue generation for the industry. While the US represents less than 6 per cent of the subscription base, it accounts for over 21 per cent of data revenues, with Verizon Wireless becoming the number one mobile data operator in 2010, edging past the decade-long leader, NTT DoCoMo. AT&T also went past China Mobile to gain its current number three ranking. By the end of 2013, the US market will account for 25 per cent of global mobile data services revenues.

Wake-up call
Chetan Sharma calls the Nokia-Microsoft announcement “a wake-up call to many in the industry who were in denial”, and praises Nokia for decisiveness, and for moving quickly under pressure. But it concludes that the impact on Nokia remains uncertain, saying: “While there were risks with Android, going with Win7 is not an assured path to resurrection either. It all comes down to execution…Nokia has significant talent and it’s a proud company, but jumping into the shark-infested cold waters miles away from the shore will require all the stamina, good weather, and skill it can muster to make landfall before thanksgiving”.

Looking ahead, the report notes that Android and iOS are completely dominating the developer and ecosystem mindshare, and says the race to become a viable third option is on, with operators keen to see another competitive force emerge in the market. Chetan Sharma will be discussing how the  industry is going to evolve in the next decade at its mobile thought leadership summit – Mobile Future Forward, in September.

I-send proximity is launching a series of workshop/expert forums to discuss the implementation and road mapping of apps into any type of business, visit http://www.i-send.co events page for more information.

Startbucks and McDonalds have launched contactless payment apps

A few days ago I wrote about the coming of the mobile phone credit card!   Well it’s here.  Many people across the industry have been excited about the prospects for mobile and contact-less payments for some time now – myself included.

To catch the public’s imagination, awareness and indeed a widespread frenzy similar to that experienced at the launch of iphone 4 or the ipad,  it has a lot of impact when well known merchants and locations that people see in the high street or mall and buy from every day start to offer and promote new ways of paying.

This is what has happened in the last few days.

First we had Starbucks. The Starbucks Card Mobile App is now available at its 6,800 U.S. company-operated Starbucks, and all U.S. Target stores. Extensive rollout here. Just scan your phone and go with your coffee – it’s promoted as the fastest way to pay. Excellent move and my guess is that in future assuming it goes well we’ll see apps for other smartphones to add to BlackBerry and iPhone.

Next comes McDonalds, who have announced that contact-less card payments will be offered in all of its 1,200 UK restaurants by this summer, working with Visa. Oh, and, wait for it – the company is emphasising speed  – McDonalds prefaces “contact-less” by labelling it “lightning fast”. McDonalds explains that “Contact-less payment saves time and effort, allowing customers to quickly pay for items which cost £15 or under without having to search around for cash.”

Whilst customer convenience is one of the key benefits, there are more benefits too. Reduced queues or lines for example. How many times have we walked up to a fast food or drink outlet, seen eight people waiting, and moved on? So moves like this reduce customer loss and increase customer throughput. They also mean less cash is handled by the merchants – with attendant risks of errors in counting, theft, mistakes in giving change and slower transaction speeds.

this is why several research organisations are forecasting a big future for mobile payments with nearly 1 in 2 of us having made a mobile payment of one sort or another by 2014. With iconic fast food and drink brands like Starbucks and McDonalds leading the way, we’re sure to see more launches in the future. After all, 2011 has only just begun….  But what about the small retailers, what can they do to get a slice of this market?  Well perhaps one of the first things to consider is getting your own business mobile apps in place and then look to belong to a partner offering a wider service and mobile access to consumers passing outside your shop front.