Tag Archives: retailers using bluetooth marketing

2 Tips on How To Put Optimism Into Practice On a Daily Basis

Practice being Optimistic each day

Practice being Optimistic each day

Can Optimism be taught?

Being optimistic does not mean forcing yourself to become persuaded that you should always look on the bright side of things. Becoming optimistic is something you can learn. It is a state of mind that is not so hard to assimilate, one that enables you to live quickly the life you want to live.

Optimism is a state of mind

Optimism is a concept that is often poorly explained. Having a high state of mind does not mean that you reject reality because you want everything to be rosy. It means that you can tackle any situation with a state of mind that gives you every chance to take advantage of it or to turn situations around in your favor if you need to.

People often think human beings are either optimistic or pessimistic by nature and that there is nothing we can do about it. This is specifically a cynical way of seeing things! Unfortunately, people often dwell on this incorrect observation.

There are obviously optimistic people. Admittedly, they have an advantage over others, but it does not mean that pessimistic people are destined to remain bleak.

Being optimistic, in a general manner, means that there is a way out of every situation, but it will only show if you do your best, so events turn in your favor.

Being optimistic is not a mere vision of life according to which everybody is good and that all is for the best in the best of all possible worlds, one that consists in denying reality – which often refutes this idyllic point of view.

Being optimistic requires first of all that you be realistic and accept the world as it is: that is, with its positive and negative aspects.

Likewise, you can’t say that people are inherently good because some are, while others are not.

In fact, the truth is more subtle than that because these two tendencies do reside in every one of us. Life consists in expressing our qualities for our own sake but also for that of our dear and near ones or humankind.

To become optimistic, you, first of all, have to be realistic and accept the ambivalence of this world and human beings – they can both be good and bad in turns. The second step is to take action by counting on favorable outcomes to arrive and hoping that the people you’ll meet will adopt a positive attitude. Seeing things this way is fundamental.

First of all, know that, if you are not optimistic by nature, as described in the definition above, you will need some time before you naturally become confident at being optimistic. So, summon your patience. But you may not have to wait for too long if you apply the advice you will find below.

Here is how to bolster your optimism or become optimistic. You may be confronted with two cases:

1.    You have already gone through a situation that did not turn in your favor:

– Do not feel guilty for this failure learn from the experience so you can deal with such a case differently next time.
– Approach the situation in question from a different perspective by visualizing it turning out in your favor and doing what you can so it turns in your favor.

2.    If a situation is unprecedented for you:

–    In this case, it is even easier: approach the situation by visualizing it turning out in your favor and by doing everything you can so things go your way!

These two ways of acting is a learning process which will gradually become second nature to you, helping you to earn one success after another.

Looking for a short course? why not tray five short courses and learn on the move. http://www.crashcourses.academy 

The importance of keep in-touch with enquirers

Explore different ways to engage your online enquirers

Explore different ways to engage your online enquirers

In my previous blog Why the Money is in the list If you have taken on board my last piece of advice and have started to build a list then congratulations!

article by Diane Shawe M.Ed

I have been using pagewiz and have found it to be very productive as I receive at least 8 – 12 new enquires each day.

If you do the same then you you will greatly increased your chances of making a real business online for yourself that you can grow and develop.

There is one key element though that you will need to take on board if you really want your list to bear the fruits of your hard labour. You will need to stay in contact with them and build a relationship with them. You can do this by introducing them to your blog or a newsletter management solution.

That’s rights guys, this is a relationship like any other and you will need to work on it and keep in contact with your list if you really want them to buy from you. Just like you would keep in contact with your boyfriend and girlfriend on a regular basis and would suffer the consequences if you didn’t it’s the same with your list.

That’s because having a list is not enough but rather having a loyal trusting list is worth its weight in gold. There have been examples online of guys with less than 1000 people on their list outselling others with thousands of people of theirs. And the difference here is trust and relationship building.

When you have the trust levels and relationship built up by staying in touch with them you can maximise the potential of this list of buyers.

try 5 short courses for £25.00 at www.crashcourses.academy 1

Watct out for my next lesson: Why auto responders are must for your online business.

Disruptive cloud e-learning has positive implications for employers

start a short course with avpt using mobile phoneThe current speed of change means that employees need to be trained continuously in order for Companies to avoid the dangers of being out-thought and out-maneuvered by competitors.

article by Diane Shawe M.Ed

Real and tangible data proving the argument and the added value of E-Learning initiatives to stakeholders constantly endorse the use of online technologies to:

  • Keep the workforce appraised of their job functions’ developing requirements, enabling them to make a positive impact within their Organization and help that Organization achieve its aims and goals;
  • Aid succession planning, helping workers to acquire the knowledge and skills to help them progress within their Organization;
  • Allow Organisations to keep training budgets under tighter control, develop and retain existing employees and reduce the costs related to external human resources recruitment, selection and on-boarding.

This system of Training management — often referred to as a learning management system (LMS) — is a key element of an effective professional development plan as well as being a key element of an Organisation’s human resources strategy.

There seems to be universal agreement that the worldwide E-Learning market will show fast and significant growth over the next three years. The worldwide market for Self-Paced E-Learning reached $35.6 billion in 2011. The five-year compound annual growth rate is estimated at around 7.6% so revenues should reach some $51.5 billion by 2016. While the aggregate growth rate is 7.6%, several world regions appear to have significantly higher growth rates. According to recent regional studies, the highest growth rate is in Asia at 17.3%, followed by Eastern Europe, Africa, and Latin America at 16.9%, 15.2%, and 14.6%, respectively.

Each of the world’s regions has its idiosyncrasies In terms of the factors that drive this market. The U.S. and Western Europe markets are the most mature. The U.S.A. spent more on Self-Paced E-Learning than anywhere else in the world. Western Europe is the world’s second largest buying region for E-Learning products and services but Asia is predicted to outspend Western Europe in E-Learning terms by 2016. In 2012, Bersin & Associates stated that there were some 500 providers in the LMS market and only five of them have more than a 4% market share. According to this, the LMS market was expected to reach $1.9 billion in 2013. However the growth exceeded expectations, closing the year at $2.55 billion.

The Cloud is changing the way Organisations, Employees and Partners interact and collaborate. Within the Cloud solutions universe, Software-as-a-Service (SaaS) is playing a major role. According to Gartner, SaaS will continue to experience healthy growth through 2014 and 2015, when worldwide revenue is projected to reach around $22 billion. Gartner has stated that many Enterprises are now replacing their legacy systems with SaaS-based CRM systems. Enterprise clients also report that SaaS-based CRM systems are delivering new applications that deliver complementary functions which are not possible with older, legacy CRM platforms.

Various surveys and analyses into the reasons behind this big growth in SaaS agree on at least three. SaaS brings:

  • Speed of implementation
  • Savings on capital expenditures
  • Savings in terms of operational expenses

The SaaS model is also playing a major role in helping to increase the size of the E-Learning market. Small and Medium-sized Enterprises (SMEs), as well as large Corporations are making the adoption of a SaaS LMS a key priority. In particular, large Corporations are switching to a SaaS LMS from in-house LMS solutions or they are now using a SaaS LMS as a secondary learning system for special training purposes.

E-Learning is subjected to the influences of sales trends related to smart connected devices and the Internet megatrend (that is, the spread of the Internet in the world).

According to IDC, the number of PCs will fall from 28.7% of the device market in 2013 to 13% in 2017. Tablets will increase from 11.8% in 2013 to 16.5% by 2017, and smartphones will increase from 59.5% to 70.5%.

The new frontier to address is the trend towards Bring Your Own Device (BYOD) — where individuals take their personal (usually mobile) devices to workplaces. Increasingly, these seem to be being used to help their owners perform work activities (including formal training), both in and out of the workplace. Smartphones are the most common examples of these devices but employees often also use their tablets or laptops in the workplace.

While the corporate-training market has lagged behind other education-based sectors, it continues to represent a viable investment opportunity.

The corporate-training market is among the most cyclical within the education industry. Since 2010, employers’ total spending on training and the amount spent per employee — the key data used to measure this sector — have been declining. However, the corporate market related to outsourced services (net of all ancillary costs) has grown to reach 42% of total expenditure.

Download report here Strategies for Modernising Corporate Learning by Diane Shawe M.Ed Dec 2014

Within the training industry, the E-Learning sector has grown consistently in recent years. All its subsectors (Packaged Content, Platform, and Authoring tools) show positive annual growth. Market acceptance of E-Learning has resulted in its increased use for both large and small companies. SaaS/ Cloud E-Learning solutions are particularly suitable for Organizations ranging from SMEs to large institutions.

General budget constraints appear to be the main drivers of the shift towards using E-Learning. However, E-Learning is not merely a solution which is attractive during an economic downturn but it is also an efficient and cost-effective solution when workers — especially those in Organisations with a widely geographically distributed workforce — need to be brought up-to-speed quickly on relevant knowledge and skills.

With the inflow of an estimated $6 billion of venture capital over the past five years, E-Learning is being driven not only by startup dot-com entrepreneurs but also by big corporations, for-profit spin-off ventures, as well as big and small universities

AVPT, a disruptive Cloud E-Learning solutions provider with over 400 courses. We welcome the opportunity to further the conversation with you to discuss the white labelling of a LMS system populated with bespoke softskills courses or access to a

Our training initiatives (incorporating individual and group training activities) are monitored and managed via a consistent and reliable tracking system that can be stored, consulted and analysed as required. The system’s data will be useful for management reports on productivity and for assessing individuals’ career advancement.

Please contact us to learn more about how an integrated learning management system can empower your employees to greater effectiveness without incurring massive development cost and extensive lead time. www.startashortcourse.uk or call 0203 551 2621


  • GSV, Education Factbook 2012
  • IBIS Capital, E-Learning lesson for the future
  • Tower Watson, Global Workforce study 2012
  • Accenture, Technology Vision 2014
  • BMO Capital Markets, US Education Research 2011
  • The EvoLLLution ,
  • Lifelong Education and Labor Market needs
  • Georgetown University, Projections of Jobs and Education requirements through 2018

Launching marketing apps can backfire for retailers

by Diane Shawe

more than just a phone

For a growing number of UK shoppers, the difference between off-line and on-line shopping will be no line at all.

What does this mean for retailers and marketing companies?

With an inundation of new smart phone apps these hand-held shopping tools are redefining the shopping experience and blurring the distinction between the in-store experience and the virtual world of information now available in the palm of your hand.

Advances in location-based technology, price-comparison apps, bar-code scanning apps and social-networking tools have turned the mobile device into a real-time third channel of commerce, empowering consumers while challenging retailers to rethink the way they do business.

The appetite for new apps seems voracious. A recent survey by comparison-shopping site Price Grabber revealed that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season.

Around 4.2m of us in the UK are already using our mobiles to access the internet and browse retailer’s e Commerce sites

Recession-wary consumers are embracing new tools that can instantly call up product specs, reviews, price comparisons and input from Facebook friends and Twitter followers, all while they’re standing in the aisle.

David Dorf the Director of Technology Strategy states ” The United Nations estimates about 60 percent of the world’s population has access to a mobile communications device. More Americans have a mobile phone than own a credit card, and an increasing number of those are smart phones capable of Internet access. This proliferation is so unlike that of any other modern-day consumer technology that it is difficult to fully measure the impact on consumers and the industries that serve them.

With what is effectively a computer in the palm of their hands, consumers are finding new ways to do everything from banking to managing healthcare and household services. Shopping is a natural fit, and the retail industry has emerged as a front line for innovation in mobile applications. The mobile commerce revolution has changed almost every aspect of the retail business, from the way that we think about customer relationships to the way that we manage inventory and complete transactions”

So where are the retailers in all this? Playing catch-up with their customers as fast as possible in most cases, often looking for the quick wins.

Shopping is changing, and while the urge to please customers, capture sales and compete with competitors is very hard to resist, as the Interactive Media in Retail Group (IMRG) pointed out in a recent survey of 57 retailers, only four had fully mobile-optimised websites.

Chris Brassington is CEO ofStarfish360 stated in a recent article “It ’s true that many retailers are launching apps and/or a mobile site in an effort to capture the mobile customer, but the survey showed that a tactical approach to mobile marketing is likely to backfire, as 82 per cent of consumers said that if a retailer’s website performed badly, it would dissuade them from buying goods from that organisation, on the web or even in store.

And in today’s social media-driven society, a poor, fragmented customer experience could turn off not only the customer who experiences it, but many more too, if that customer chooses to share their experience on the web. So getting the customer experience wrong on mobile carries a big risk”

Many retailers, instead of providing a joined up mobile experience that will enhance customer service and reduce costs, have instead bolted on a piece of technology that does not provide an integrated shopping experience. These are often bespoke builds from marketing agencies, with one eye on what the competition is doing and increasing revenue for themselves, rather than a clear focus on how their clients customers’ behaviour is changing.

We have all used the phrase ‘blind leading the blind’. In this case we often see no integration, no alignment to the business’ challenges; no strategy in terms ownership; and no cyber psychology lead program to customers needs. So instead of mobile potentially being a progressive channel, it has, in most cases, provided only frustration for the shopper.

Mobile marketing roadmap

Diane Shawe the Project Director for i-send proximity is passionate about helping not only retailers benefit from proximity based mobile commerce and marketing, but how to address the retail sector’s operational challenges when implementing a mobile commerce strategy which can be measured in real time and assist a wide cross section of mobile phone users.

I-send proximity is leading the way towards helping different Boroughs to build a private Bluetooth wide area broadcasting network within a geographical area that will benefit consumers and visitors. By using this low energy, green, permission based and wireless controlled broadcasting network , retail town centre management teams and local authority regeneration departments can implement a cost effective and cost neutral solution. Click to read more

Because we believe that playing catch-up will be significantly more expensive than taking the strategic approach. Adopting the strategic approach will provide the blueprint and the roadmap to ensure the successful implementation of mobile marketing as a consumer channel, from both a business and a strategic viewpoint.


Smartphones to help visually impaired and elderly see


Retail Theraphy Bluetooth Style

A consultant from i-send came across a most recent press release by LookTel announcing that two mobile solutions companies, Ipplex and LinkMe Mobile, have partnered to create mobile applications for elderly and vision-impaired consumers.
“LookTel allows users to instantly interact with their world through their mobile phone – recognizing everyday objects such as text, money, packaged goods, CDs or medication bottles, even signs and landmarks,” explained Ipplex in a March 24 press release.

The application also provides additional support to the vision-impaired by way of live video, audio chat, push-to-talk audio, and GPS-tracking data.

Their groundbreaking application was selected as a finalist in the CTIA Wireless Emerging Technology Awards Healthcare/Public Safety/Transportation Category in 2010.

Augmented reality-like technology has previously been used to help vision-impaired and blind people see with their ears. Almost 10 years ago, a senior scientist at Philips Research Laboratories in the Netherlands developed a “seeing” system called The vOICe.

The vision technology offered totally blind users a sonic representation of visual sensations by way of image-to-sound renderings. The technology is now available as an Android application from the Seeing With Sound website, http://www.seeingwithsound.com/.

I-send White Paper 2010: Access for the Visually Impaired.  If you would like a copy please email promote@i-send.co to request a copy.

Shops track customers via mobile phone

Signals given off by phones allow shopping centres to monitor how long people stay and which stores they visit

Customers in shopping centres are having their every move tracked by a new type of surveillance that listens in on the whisperings of their mobile phones.

The technology can tell when people enter a shopping centre, what stores they visit, how long they remain there, and what route they take as they walked around.

The device cannot access personal details about a person’s identity or contacts, but privacy campaigners expressed concern about potential intrusion should the data fall into the wrong hands.

The surveillance mechanism works by monitoring the signals produced by mobile handsets and then locating the phone by triangulation – measuring the phone’s distance from three receivers.

smarter way to connectIt has already been installed in two shopping centres, including Gunwharf Quays in Portsmouth, and three more centres will begin using it next month, i-send co has learnt.

The company that makes the dishes, which measure 30cm (12 inches) square and are placed on walls around the centre, said that they were useful to centres that wanted to learn more about the way their customers used the store.

A shopping mall could, for example, find out that 10,000 people were still in the store at 6pm, helping to make a case for longer opening hours, or that a majority of customers who visited Gap also went to Next, which could useful for marketing purposes.

In the case of Gunwharf Quays, managers were surprised to discover that an unusually high percentage of visitors were German – the receivers can tell in which country each phone is registered – which led to the management translating the instructions in the car park.

The Information Commissioner’s Office (ICO) expressed cautious approval of the technology, which does not identify the owner of the phone but rather the handset’s IMEI code – a unique number given to every device so that the network can recognise it.

But an ICO spokesman said, “we would be very worried if this technology was used in connection with other systems that contain personal information, if the intention was to provide more detailed profiles about identifiable individuals and their shopping habits.”

Only the phone network can match a handset’s IMEI number to the personal details of a customer.

Liberty, the campaign group, said that although the data do not meet the legal definition of ‘personal information’, it “had the potential” to identify particular individuals’ shopping habits by referencing information held by the phone networks.

Owners of large buildings currently have to rely on manual surveys to find out how customers use the space, which can be relevant to questions of design such as where the toilets should be located or which stores should be placed next to one another.

Other types of wireless technology, such as wi-fi and Bluetooth, can be used to locate devices, but the regular phone network signal is preferable because it is much more powerful and fewer receivers are needed to monitor a given area.

Phone networks have long been capable of gauging the rough location of a handset using three phone masts, but the margin error can be as great as 2km. The process is also less efficient when the phone is indoors.

“You’re basically going to know that that person has been in Starbucks,” Toby Oliver, the company’s chief technology officer, said.

Even when the owner is not using it, a mobile phone makes contact with the network every couple of minutes, which is enough for the receivers to get a reading on its position.

Source: http://technology.timesonline.co.uk/tol/news/tech_and_web/article3945496.ece

Town Centres explore Bluetooth Marketing to help Retailers


Retail Theraphy Bluetooth Style

i-send is helping retailers around the UK explore the option of adding Bluetooth Broadcasting servers to help bring together Retailers and Consumers with the view to enhancing their shopping experience.

Bluetooth® Proximity Marketing provides exciting opportunities allowing retailers to broadcast rich content such as images, audio, video and applications to nearby mobile devices.

This powerful marketing technology is particularly effective for targeting  retail outlets, exhibitions and attendees at live events.

The result is increased footfall to retail stores, more visitors to your Town Centre, higher awareness of your brand and participation in other mobile services.

smarter way to connectWith over 60 million Smartphone’s sold in the second quarter of 2010, and over 60% of them activating Bluetooth, helping  retailers to connect directly with resident or visiting consumers will benefit Town centre fiscally over the next five years.

Bluetooth can deliver a cost effective, environmentally friendly, green campaign to a wide cross section of your Town

i-send Consultancy Services
Our highly experienced media and  technology specialists can provide you with the knowledge and tools to ensure your mobile project is successful and delivers maximum return on your investment.  We have in-depth industry knowledge, hands-on experience and understand business processes, which means we can advise on, and realise your organisation’s mobile aspirations.

With our extensive network of contacts within the mobile space we can put you in touch with the right people where necessary.  Open communication is core to our ethos and your long-term success with mobile is the ultimate goal.

We can provide consultancy services from a half-day discussion about your ideas, through to managing full life-cycle projects.  Such activities can include:

  • Project management
  • Feasibility and idea reality-checks
  • Vendor/partner evaluation and selection
  • Technical due-diligence for investment opportunities
  • Technical and architectural design and implementation
  • Systems integration
  • Matchmaking with potential partners

Contact us if you would like to arrange an appointment.  Please download our Retailers Bluetooth Discussion Document for more information.

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