Tag Archives: business startup

Why life coaching is a really really hard sell

Coaching - Specialise and gain more clients

Coaching – Specialise and gain more clients

What they don’t tell you in coaching school? Is that “life coaching” is a really, really hard sell.

article by Diane Shawe M.Ed

I know some excellent life coaches – they’ve written best-selling books, they’ve got 75k+ likes on Facebook, they’ve done everything right, business-wise – they have more of a reach than I will ever have in my business – and they still struggle to get clients. They are still living month to month. And they have to hustle every  day to find new ways to make coaching a viable business.

Why? Because they are generalied “life coaches”. And life coaching isn’t something that people really “get”.  Here are 10 Definitions of Coaching

  1. “Unlocking a person’s potential to maximize their own performance.  It is helping them to learn rather than teaching them” (Whitmore 2003)
  2. “A collaborative, solution focused, result-orientated and systematic process in which the coach facilitates the enhancement of work performance, life experience, self-directed learning and person growth of the coachee”  (Grant 1999, basic definition also referred to by the Association for Coaching, 2005).
  3. “A professional partnership between a qualified coach and an individual or team that support the achievement of extra-ordinary results, based on goals set by the individual or team “(ICF, 2005)
  4.  “The art of facilitating the performance, learning and development of another” (Downey, 2003)
  5.  “Coaching is directly concenred with the immediate improvement of performance and development of skills by a form of tutoring or instruction”  (Parsloe, 1995).
  6. “Coaching psychology is for enhancing well-being and performance in personal life and work domains underpinned by models of coaching grounded in established adult and child learning or psychological approaches” (Special Group of Coaching Psychologists, part of the British Psychological Society)
  7. “Coaching is about developing a person’s skills and knowledge so that their job performance improves, hopefully leading to the achievement of organisational objectives. It targets high performance and improvement at work, although it may also have an impact on an individual’s private life. It usually lasts for a short period and focuses on specific skills and goals.” (CIPD 2009)
  8. “Psychological skills and methods are employed in a one-on-one relationship to help someone become a more effective manager or leader.  These skills are typically applied to a specific present-moment work-related issues….in a way that enable this client to incorporate them into his or her permanent management or leadership repertoire” (Peltier 2010)
  9. [Co-active] coaching is “a powerful alliance designed to forward and enhance a life-long process of human learning, effectiveness and fulfilment”  Whitworth et al (2007)
  10. “Coaching is about enabling individuals to make conscious decisions and empowering them to become leaders in their own lives” (Wise 2010 – sorry couldn’t help sneaking one in myself!).

So after reviewing the definitions, which one would you say best sums up your offering? The truth is that people will be coming to you because of YOU and what you have accomplished. Your story is important. Your skills and expertise are just as important. And while coaching isn’t about telling people what to do – sometimes people will need guidance, advice, and hand holding. And you are 100% allowed to be their coach, their mentor, their teacher, and  advisor.

You might be veering away from what you learned in coaching school, but in order to stand out from the crowd it will help you fast-track your business success by playing to your strengths and personality and the need of your specific and targeted client base.

So I am going to call out the elephant in the room: The majority of coaches who are killing it in business are doing one of several things:

1. They coach and/or mentor other coaches

2. They coach specialist clients (sports, personalities, celebrities)

3. They coach executives within large companies.

Unfortunately many small businesses who would really like to have a coach cannot commit the resources, this is why most coaches are also starving.

People are interestd in you

People are interestd in you

Here’s what you can do to make the life coaching business easier on yourself:

  • Get specific about who you work with and what problem you solve for them.
  • Drop the jargon STAT of what other coaches have achieved
  • Stop doing open ended, ongoing coaching. It’s hard to sell and doesn’t get you known for anything.
  • Learn the common mistakes people make in creating packages, and then don’t make them.
  • Create ONE specific package for a specific market (based on your unique expertise) and get really, really good at it.
  • Build a solid client base, and THEN you can expand.
  • Create a blog and don’t be afraid to give away step by step advice, it will get you known.
  • And in the meantime, keep your day job.

Home Study Courses to help refine your Specialism for Coaching. Fully accredited. Request course outlineand price by clicking here

Change Management: Change and How to Deal With It Managers traditionally have had the task of contributing to the effectiveness of their organization while maintaining high morale. Today, these roles often have to be balanced off with the reality of implementing changes imposed by senior management. Managers who have an understanding of the dynamics of change are better equipped to analyze the factors at play in their own particular circumstances, and to adopt practical strategies to deal with resistance. This one-day workshop will help you deal with change and will give you strategies to bring back to your employees.
Coaching: A Leadership Skill Coach, Role Model, Counselor, Supporter, Guide…do these words ring a bell? Being a coach involves being a role model, sometimes a counselor or supporter, and always a guide. Coaching is based on a partnership that involves giving both support and challenging opportunities to employees. Knowing how and when to coach is an essential skill that can benefit both you and your organization. This one-day workshop will help you become a better coach in all senses of the word.
Communication Strategies This course is designed to help you improve your interactions with other people in your workplace or at home. This course wil help you guide your clients on how to improve the critical communication skills of listening, asking questions and being aware of nonverbal messages. To help your clients who are struggling to find that middle ground between being too aggressive and too passive, and how to counter the manipulative tactics of difficult people.  Your clients will  also learn more about the elements of our communication with others that help us reveal appropriate information about ourselves, and how to get a handle on how to better manage ourselves for a professional image.
 The Art of Delegating Effectively  Delegation is often one of the hardest skills for a manager to master. However, the skill can be learned. You will explore many of the facets of delegation: when to delegate, and who to delegate to. We will also go through the delegation process step by step, to see where the pitfalls lie, and what we can do about getting around them.  These are useful tools for your clients.
Networking for success  Business networking is an effective and efficient way for business people to connect, develop meaningful relationships, and grow their businesses. These achievements don’t come through a direct sales approach, however. They come from being interested in helping others, in listening, and in purposefully meeting and introducing people to one another. You will  learn the essential ingredients to help your clients with business networking, including in-person, people-centered connections and online spaces such as LinkedIn.
Conflict Resolution There are two major myths about conflict: that it always involves anger and that it’s always negative. Conflict can actually be a positive tool for growth if you know how to manage it properly. This course will help you specialise in helping your clients develop quality mediation skills.
Dealing with Difficult People All of us experience conflict. We argue with our spouses, disagree with our friends, and sometimes even quarrel with strangers at a hockey game. At times we lose sight of the fact that all this conflict is normal. So long as people are individuals there will be the potential for conflict. Since you can’t prevent conflict, the most important thing is to learn how to handle or manage it in productive ways. What is critical for resolving conflict is developing an understanding of, and a trust in, shared goals. It requires openness, discipline, and creativity. Showing respect for other people and not blaming them enables people to work for mutual benefit.
Conflict Resolution: Getting Along in the Workplace Conflict Resolution: Getting Along in the Workplace
Conquering Your Fear of Speaking in Public Do you get nervous when presenting at company meetings? Do you find it hard to make conversation at gatherings and social events? Do you lock up in awkward social situations? If so, this one day workshop is just for you! It’s aimed at anybody who wants to improve their speaking skills in informal situations. We’ll give you the confidence and the skills to interact with others and to speak in informal situations and in front of small groups.
Controlling Anger Before It Controls You – A One Day Primer Everyone gets angry; it’s a completely natural response. But do you know how to manage that anger constructively? Most individuals throughout coaching need a set of tools to help them with this problem.
Core Negotiation Skills Negotiation is a key skill that, when mastered, can enhance communications and provide better results from communication. You can specialise in helping your client on how to prepare to negotiate, ways to respond to negotiation challenges, how to create win-win solutions, and how to create sustainable agreements.
Creating a Dynamic Job Portfolio The job market continues to change, as does the way we look for work. This course examines the value of presenting yourself as a complete package by using a resume as an introduction to an employer and backing it up with a portfolio presented at the interview.

You can learn to help to executives for instance prepare themselves for new challenges.

Critical Thinking In today’s society, many people experience information overload. We are bombarded with messages to believe various ideas, purchase things, support causes, and lead our lifestyle in a particular way. How do you know what to believe? How do you separate the truth from the myths?

Help your clients with constructive tools on how to put their thoughts into order.

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Powerful last words of Steve Jobs

Steve jobs on living and educationSomeone once asked me a question: “When have you ever seen a removal van following a coffin?”

I found this the last wise words to be said ntabrazil@hotmail.com.br Steve Jobs and I share them with you today.

I have come to the pinnacle of success in business.

In the eyes of others, my life has been the symbol of success.

However, apart from work, I have little joy. Finally, my wealth is simply a fact to which I am accustomed.

At this time, lying on the hospital bed and remembering all my life, I realize that all the accolades and riches of which I was once so proud, have become insignificant with my imminent death.

In the dark, when I look at green lights, of the equipment for artificial respiration and feel the buzz of their mechanical sounds, I can feel the breath of my approaching death looming over me.

Only now do I understand that once you accumulate enough money for the rest of your life, you have to pursue objectives that are not related to wealth.

It should be something more important:
For example, stories of love, art, dreams of my childhood.

No, stop pursuing wealth, it can only make a person into a twisted being, just like me.
God has made us one way, we can feel the love in the heart of each of us, and not illusions built by fame or money, like I made in my life, I cannot take them with me.

I can only take with me the memories that were strengthened by love.

This is the true wealth that will follow you; will accompany you, he will give strength and light to go ahead.

Love can travel thousands of miles and so life has no limits. Move to where you want to go. Strive to reach the goals you want to achieve. Everything is in your heart and in your hands.
What is the world’s most expensive bed? The hospital bed.

You, if you have money, you can hire someone to drive your car, but you cannot hire someone to take your illness that is killing you.

Ignorance is not bliss

Ignorance is not blissM

Material things lost can be found. But one thing you can never find when you lose: life.

Whatever stage of life where we are right now, at the end we will have to face the day when the curtain falls.

Please treasure your family love, love for your spouse, love for your friends…

Treat everyone well and stay friendly with your neighbours.

I hear you Steve Jobs. RIP Diane Shawe

How answering 77 questions could help you avoid business failure

Out Now: 77 Ways to avoid Potential Business Failure77 Questions to avoid business failure by Diane Shawe white background

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” –Steve Jobs, co-founder of Apple

Like you I Never Thought I Could answer 77 questions that would help me  avoid business failure  – But I Finally Discovered The Secret! Here’s How…

article by Diane Shawe Author

Are you ready? Is Entrepreneurship For You?
Are you the right person for your business idea?

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business – but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider each of the following questions.

  • Are you a self-starter? It will be entirely up to you to develop projects, organise your time, and follow through on details.
  • How well do you get along with different personalities? Business owners need to develop working relationships with a variety of people including customers, vendors, staff, bankers, and professionals such as lawyers, accountants or consultants. Can you deal with a demanding client, an unreliable vendor, or a cranky receptionist if your business interests demand it?
  • How good are you at making decisions? Small business owners are required to make decisions constantly – often quickly, independently, and under pressure.
  • Do you have the physical and emotional stamina to run a business? Business ownership can be exciting, but it’s also a lot of work. Can you face six or seven 12-­hour work days every week?
  • How well do you plan and organise? Research indicates that poor planning is responsible for most business failures. Good organisation ­ of financials, inventory, schedules, and production ­ can help you avoid many pitfalls.
  • Is your drive strong enough? Running a business can wear you down emotionally. Some business owners burn out quickly from having to carry all the responsibility for the success of their business on their own shoulders. Strong motivation will help you survive slowdowns and periods of burnout.
  • How will the business affect your family? The first few years of business start­up can be hard on family life. It’s important for family members to know what to expect and for you to be able to trust that they will support you during this time. There also may be financial difficulties until the business becomes profitable, which could take months or years. You may have to adjust to a lower standard of living or put family assets at risk in the short-term.

So Before you start – Do you know the answer to these 77 questions?  Download your copy today it will be the best £3.99 you spend? 

I recommend you get a little notebook and start working on each question. For those you cannot answer, find the answer and make a note.  This is also an invaluabe excercise if you are already in business, it can help you clarify where you are today and help you plot where you need to get too and how to do it.

Get your exclusive copy today and save £3.00

Get your exclusive copy today and save £3.00

 

 

 

 

 

 

 

 

 

 

 

If you want to find out if you are right for your business, we have a surprise link hidden inside this little ebook.  All you have to do is Answer 10 questions and we will send you a full report which will also include your Personal Training Needs Analysis to develop your Entrepreneur skills.

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

Diane Shawe Author of 77 Question to avoid business failure Available from Amazon

The dangers of being out-thought and out- manoeuvre by your competitors

soft skills training for sales team by diane shaweBuyers Don’t Follow a Linear Path anymore so why ask your sales team to do the same?

article by Diane Shawe M.Ed

The sales funnel relies on the theory that someone comes into the top of the funnel and sales fall out the bottom. But is that true in today’s world? Do we start at the top and make our way through to the end? Or do we start at the top, leave, jump levels, come back, leave again, come back at the beginning and some point come back and buy or totally just leave? Are sales people  following a linear purchase pattern or an erratic path of engagement that sometimes results in less and fewer sales?

Distraction is the Number One Barrier to Sale

Distraction is destroying the Sales Funnel. It’s clear that buyer behaviour is erratic, but they are also finicky and overloaded with information.. Distraction may very well be the number one barrier to a sale. We get distracted and abandon our cart. We stop reading the article that brought us to you. Simply put, any little distraction means we move on to something else and we may never come back. We are also finicky buyers, what we think one day may be dramatically changed by another piece of content that contradicts our previous opinion.

Let’s take a look at the Sales Funnel Concept.

The sales funnel has been around for as long as any of us has been in business. It is a tool that has been used to visualize everything from the sales process to marketing impact on an organization. I use to be a  fan of the sales funnel.  But the truth is, the traditional sales funnel model has been dead for years; we just haven’t come to accept it yet. They say a picture paints a thousand words, the problem is clients are overloaded with the same information.

SALES-Marketing-Funnels dead. avpt Diane Shawe

Buying patterns have changed drastically in the last decade. They’ve changed so much that they have truly broken the sales funnel as we know it.

Old habits die hard, so the big question is whether or not a sales funnel is still a viable model for sales concepts. Here are the biggest challenges I see with the sales funnel in today’s buying environment.

Selling the way your customer wants to buy…Not the way you like to sell

Sales Plan Mapping is all about Rapport.  Rapport is defined as:

“A state of mutual trust and respect existing between two or more people. Rapport is the primary basis for all successful communication.”

Sales Plan Mapping is all about Rapport.  Rapport is defined as: “A state of mutual trust and respect existing between two or more people. Rapport is the primary basis for all successful communication.”  To build rapport with someone you have not met face to face is a learned skill referred to as NLP.

Learning to Plan a Sales map requires knowledge in a new type of Consultative Selling.  Planning a Sale Map would mean learning new skills in 5 key areas:

  • Best Practices
  • Communication Skills
  • Strategy and Traction
  • Sales Project Management
  • Presentation

The strategic role of continuous education

One way to stay on top of a rapidly changing market is to implement a business strategy that maximises the synergies between lifelong learning and workforce productivity.

Without appropriate technological support, training programs appear to be less effective. No matter the size of your business, if you stand still and basque in your current success, this is surely the biggest route to new challenges.

Even though research has shown that E-Learning proves to be an excellent way to achieve quality results in a short timeframe, most users still only dabble with free flimsy or overbearing solutions that provide no tracking, evidence or further sign posting to continue competence training.

Getting the world back to work with skills we can trust

Getting the world back to work with skills we can trust

POINT OF NEED TRAINING

Point of Need Online-delivered learning, using mobile technology within a context of continuous education, is considered strategic because it:

  • Keeps the workforce appraised of their job functions’ developing requirements, enabling them to make a positive impact on their role individually and as a team and help that Organisation achieve its aims and goals
  • Aids succession planning, helping workers to acquire the knowledge and skills to help them progress within their Organisation
  • Allows Organisations to keep training budgets under tighter control, develop and retain existing employees and reduce the costs related to external human resources recruitment, selection and on-boarding

The current speed of change means that employees need to be trained continuously for Companies to avoid the dangers of being out-thought and out-manoeuvre by competitors especially on qualities such as leadership.

A poorly educated workforce results in decreased, indeed ever decreasing, levels of productivity and reduces their ability to deliver results. Ignorant and poorly skilled staff can’t (or, at least, shouldn’t) be promoted — since they don’t have the appropriate skills to help their company reach its business objectives. So Organisations need to go to the expense, in terms of time and trouble, of recruiting staff with new knowledge and competencies from outside the organisation to cover middle and senior level positions. It’s important to realise that not only does this practice have a negative impact on the organisation, regarding high costs per individual worker, but company results show that this approach isn’t always successful.

According to recent research (Lifelong Education and Labour Market Needs, published in The EvoLLLution online newspaper) examining the need for continuing education in the workforce, 64% of executives who are recruited externally fail within four years of joining the organisation.

Ideally, every company should have a Personal Training Needs Analysis plan in place for each of their employees. This project should engage the employee in identifying training programs that will enable the employees to develop the necessary knowledge and skills specific to them.

How can we help up-skill your sales team without them taking too much time of work?

Modernising your Sales Team – Project Manage Sales Mapping Whitepaper by Diane Shawe M.Ed

Can you Maintain Continuity of a Team in the face of personal ambitions and solicitations from other companies?

Building Better TeamsOne of the biggest problems team leaders face is maintaining the continuity of the team. Once the right people are in place on your staff, how do you keep them there in the face of their ambitions and solicitations from other companies?

article by Diane Shawe M.Ed   Accredited Clarity4d Business Partner

Clarity within the team can go a long way toward solving the first problem, and embedded processes that recognise peoples’ contributions can help with the second problem but this can often be a slow and costly procedure.

Well, I went on the most incredible 3-day accreditation course on this very matter, and I just had to blog about it before sending out some information to various organisations who might find it useful. In a nutshell Clarity4d help each member of staff become better at making the team more efficient through feedback and coaching, in days rather than weeks, it’s a game changer!

Research on why people leave companies or underperform found two key reasons: 1) they don’t like their boss,

2) they don’t feel appreciated.

Teaching managers to be “coaches” rather than “bosses”—asking questions rather than just telling someone what to do—would help to create UNITY WITHOUT UNIFORMITY. But where do you begin?  The Old fashion words such as Molding a Team of Leaders does not go down well in today’s working environment. Educating and bringing people along with you instead of dragging them is far healthier and cost effective in many ways.

GETTING YOUR TEAM TOGETHER

So you’ve taken the time and made the effort to spot, recruit, develop, and get in place a group of smart and talented people who are your direct reports. That’s crucial. But the bigger challenge is educating these high-energy, high -powered, high-ego people into a working team of leaders who synchronise their efforts and propel the business forward. Individual team members naturally focus on their own functional specialties and have their own personal ambitions, but those differences often cause them to pull in different directions especially considering the inherent tensions that exist between various silos of the business.

As the leader, you have to get your direct reports to submerge their egos, aggression, and personal agendas so they’re pulling together. You can’t mediate every dispute, ensure that every trade-off is properly made, or that information is flowing as it should on a daily basis. Clarity4d can provide the tools to help all team members learn how to develop team communication strategies, so the business will perform better as they focus and commit to the total business.

Clarity4d will help them create a common granular picture of the company in its external context as you see it or even more critical the way the market it moving. That way, they’ll know how their respective areas fit together, and they’ll have both the motivation and information they need to keep their efforts aligned. You have to mold people’s behavior as well. Too often, talented and ambitious people have a single-minded focus, little aware of what their colleagues in other silos are doing, at worst deeply suspicious of them.

Claim your personal training need analysis

Resources and information are hoarded, and communication is sporadic and formalistic. You’re the one who tolerates or challenges narrow self-interest, big egos, and dominant personalities. Most of the work of educating a team happens in group settings, which may require that you change the way you lead. You can’t just work with your direct reports one to one, setting their budgets and goals in private and coaching them individually as you shift your attention from one part of the business to another. You have to help the group create a picture of the total business and correct any disruptive behaviors in the presence of the team, so you need the emotional strength to direct and stand up to powerful individuals on whom you depend on.

Many leaders think molding a team isn’t worth the effort, but they’re missing a tremendous opportunity to differentiate themselves and build the business. The more people can see the entire anatomy of the company, the team, each and the intersections of its moving parts, along with the broader context in which it operates, the better job they do. When they all see the same facts, discuss their observations and thoughts, and come to understand the interconnectedness of their functions and skills, they’re able to raise the bar, setting higher goals and achieving them faster

So how do you map out your teams strength and weakness and put them all to a positive use in a matter of days?  Clarity4d Profile and Team Profiling solution is designed to give strategies for communicating with people with different personality preferences.

SHAPING A COMMON VIEW OF THE TOTAL BUSINESS

A team of leaders starts being molded when everyone is on the same page. To be on the same page, you first need to understand more about yourself and know more about how others see you.  Once you have identified how personal influence can be enhanced by meeting the needs of others, the team can then move towards getting on the same page.  The key is to develop an internal team dialogue in which each member contributes to the discussion that shapes the team’s collective view of the business— its challenges and opportunities and the resources available. Getting on the same page tests the cognitive bandwidth of not only each member of the team but the team as a whole. Once drawn, however, the conventional picture channels the team’s energy and, more important, provides a reference point for future dialogue as the team members influence and are influenced by their colleagues. The stage is set for collaboration.

FEEDBACK BREEDS BETTER COLLABORATION

Contact us for a Consultation 0203 551 2621

Keep a mental inventory of the skills and methods for getting things done for each member of your team. One team member may be too blunt in arguing a point with others, another may be too shy to participate in debate, and yet another may have a habit of holding back information essential to reaching a good decision. All these impediments to effective teamwork must be clearly identified to the individual, and he or she must be counseled in overcoming them.

Feedback is most effective when given in written form and given frequently, but human beings typically can change only one or two behaviors at a time.

Most people don’t like to give feedback, but they have to look at it from the proper perspective.

Feedback says you’re committed to someone’s development.

Higher performers want to know how to get better, and the only way to achieve this is share numbers, reasoning, and results to share a single view of the business and its context. Having the intellectual courage to confront behaviors that harm the team’s effectiveness. Anticipate, surface, and resolve conflicts. Pick the right people. Provide prompt feedback and coaching. Recognise and avoid derailers.

Having all the right people and great processes isn’t enough. You also have to have the right behaviours and to get the right behaviour people need to understand more about team member’s preferences.

Everything we’ve covered so far needs to be translated into results. The first and most critical step in execution is choosing the right goals. This is where the buck starts. Many leaders are conceptual, high-level intuitive thinkers, this matters because understanding the other variable such as Sensing v Intuition,  Thinking v Feeling thinkers and Introversion thinking v Extroversion thinking can misalign people’s energy within a team.

ARE THE EIGHT KNOW-HOWS BURIED IN YOUR TEAM?
  • Positioning and Repositioning: Finding a central idea for the business that meets customer demands and that makes money.
  • Pinpointing External Change: Detecting patterns in a complex world to put the company on the offensive.
  • Leading the Social System: Getting the right people together with the right behaviors and the right information to make better, faster decisions and achieve business results.
  • Judging People: Calibrating people based on their actions, decisions, and behaviors and matching them to the non-negotiables of the job.
  • Molding a Team: Getting highly competent, high-ego leaders to coordinate seamlessly.
  • Setting Goals: Determining the set of goals that balances what the business can become with what it can realistically achieve.
  • Setting Laser-Sharp Priorities: Defining the path and aligning resources, actions, and energy to accomplish the goals.
  • Dealing with Forces Beyond the Market: Anticipating and responding to societal pressures you don’t control but that can affect your business.

DO YOU KNOW WHO’S PERSONAL TRAITS THAT CAN HELP OR INTERFERE WITH THE KNOW-HOWS IN YOUR TEAM?

  • Ambition—to accomplish something noteworthy BUT NOT win at all costs.
  • Drive and Tenacity—to search, persist, and follow through BUT NOT hold on too long.
  • Self-confidence—to overcome the fear of failure, fear of response, or the need to be liked and use power judiciously BUT NOT become arrogant and narcissistic.
  • Psychological Openness—to be receptive to new and different ideas AND NOT shut other people down.
  • Realism—to see what can actually be accomplished AND NOT gloss over problems or assume the worst.
  • Appetite for Learning—to continue to grow and improve the know-hows AND NOT repeat the same mistakes.

DO YOU KNOW WHO’S HAS THE COGNITIVE TRAITS IN YOUR TEAM THAT COULD IMPROVE THE KNOW-HOWS?

  • A Wide Range of Altitudes—to transition from the conceptual to the specific.
  • A Broad Cognitive Bandwidth—to take in a broad range of input and see the big picture. Ability to Reframe—to see things from different perspectives.

It can get really complicated, but with Clarity4D’s Profiling tools and range of workshops you will find your team members around the world, at home, school or socially easier to communicate with as you become clearer on how you can tend to their preference whilst appreciated your.

Try this simple questionnaire and we will send back your profile report.  We will then explore how it can be used in a team environment. Click here to start the journey to better team building.

http://www.clarity4d.softskills.expert

10 Top Tips on How to Influence Online buying by Diane Shawe

Try out 5 Courses this Christmas for just £25.00

Try out 5 Courses this Christmas for just £25.00

The trends and predictions are already in for 2016. Many digital advancements will be made in 2016, from the rise of mobile messaging apps to mobile commerce finally gaining some mojo. 

You the reader even you are becoming more savvy and intend to be heard when things are not going right.  Smartphone use is driving up the number of inbound calls to businesses. Voice-activated search has been rising steadily. Consumers are talking to personal assistants through their smartphones and cars, and those “assistants” are getting smarter. And with the rise of smart watches and connected home devices, they’re talking to a wider variety of devices from various locations.

Marketers need to be prepared and ready to optimise digital content for speech-based (not keyword) queries and learn how to make sure that content can be discovered by personal assistants.

– So what about small businesses, the lone sole trader, what can you do to influence online buying?

  1. Change your ads Your prospects could get bored seeing the same ad all the time. Statistics show people usually see the same ad 7 times before they actually buy. Just change them enough to keep them from being over-exposed. For example, if your ad said. “FREE Killer Marketing E-book!”, you could change it later on to “FREE Sizzling Marketing E-book!”
  2. Give people a deadline to order. Tell people if they order by January 15 2016, they will get a discount or free bonuses. This will create an urgency so they don’t put off buying. Another example, “Order before 8:00 p.m. and get a second product of your choice for free!”
  3. Publish testimonials on your ad copy. They will give your business credibility and you’ll gain people’s It’s important to include the person’s full name and location with the testimonial.
  4. Allow people to make money reselling the product or Tell people they can join your affiliate program if they order. You could pay them per sale, per click, per referral, etc. Just provide them with proven and tested marketing materials, detailed statistics and plenty of affiliate training.
  5. Offer a buy-one, get-one-free deal. If you sell more than one product, this type of deal works People will feel they are getting more for their money and will order quicker. You could also offer them a ‘buy one, get one half’, ‘buy two, get the third one free’, ‘buy two, get a free watch’.
  6. Have them sign up to get access to download a free e-book. The subject of the e-book should be related to your target audience. You could have them sign up to a opt-in list or your regular The e-book should have high perceived value so they’ll take the time to sign up. Landing pages are really good for this.
  7. Give your visitors a free membership inside your Members Only web site or closed membership group on LinkedIn or Facebook. Have them sign up to receive a user name and password or an exclusive invitation. Members groups are particularly good on LinkedIn and your blogs because each time you post some news they get an automatic update.
  8. Offer your visitors free consulting via e-mail. Have them fill out a web form to e-mail you with their When you answer their questions, include an offer for a product you sell or highly recommend products that could help them. You could join the product’s affiliate program to earn commission if they take your advice.
  9. Give people free bonuses when they order your product or The free bonuses could be books, jewelry, reports, newsletters, etc. Make their bonuses sound extra valuable by listing their retail value, either separately or together in one amount, or limiting how long you will offer the bonuses. (you can partner with free gift websites)
  10. Provide free package and postage with all orders. If you can’t afford it, you could offer free P&P on orders over a specific You could also offer a rebate on their P&P costs. Most customers probably won’t send in the rebate card unless it’s a huge shipping cost, for example, £30 or more

Try our Audio Courses this Christmas.

Niche Marketing Made Easy

Produce Persuasive Copyright

Building online Traffic and List Systems

Email Marketing secrets

How to set up and generate a powerful Blog website

The Affiliate Chemistry

7 Habits of Highly Effective People

Internet Business Optimisation

12 Effective selling techniques

50 Best and Worse Business Deals of all time

20 Advertising Tips

Art of Making money

Breakthrough Sales Solutions

Clever Profit Generating Insights

How to Combine Cooperation & Competition

Customer Tested – Buying Triggers

How to work with change

Explosive Influence Tactics

Extreme Persuasion Strategies

Manage your Intellectual Capital

The Servant Power Leadership

Visit www.crashcourses.academy and select 5 course and start listening, watching and learning today.

Managing Pressure and Maintaining work balance

How to manage pressure at work 1 day course

When things are extremely busy at work and you have your hands full with many tasks and dealing with difficult people, having skills you can draw on are essential for peace of mind and growth. This one-day course will help participants understand the causes and costs of workplace pressure, the benefits of creating balance, and how to identify pressure points. They will also learn how to apply emotional intelligence, increase optimism and resilience, and develop strategies for getting ahead.

This one-day workshop will help participants learn how to:

  • o   Apply a direct understanding of pressure points and their costs and payoffs
  • o   Speak in terms related to emotional intelligence, optimism, and resilience
  • o   Create a personalized toolkit for managing stressors and anger
  • o   Work on priorities and achieve defined goals

 Cick to book your seat now.

Course Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

Under Pressure!

To begin the course, participants will explore the causes and costs of workplace pressure as well as the benefits of creating balance. Participants will also learn what their pre-assignment score means.

Getting to the Heart of the Matter

Next, participants will learn how to identify their pressure points and create an action plan to manage them. They will also learn some tips for facing problems and when to seek help.

Emotional Intelligence

In this session, participants will learn about the seven human emotions and Plutchik’s wheel of emotions. They will also learn how to validate emotions in others, build optimism, and develop resilience.

Coping Toolkit

This session will give participants some ways to manage stress, cope with anger, and express themselves assertively.

Getting Organised

To wrap things up, participants will learn some ways to get organised and reduce pressure set up a action plan.

Workshop Wrap-Up

At the end of the course, students will have an opportunity to ask questions and fill out an action plan.

http://academyexpresscourses.com/2014/03/28/high-blood-pressure-hypertension-the-new-aids-epidemic/

nido how to move forward

http://www.shortcourses.expert

0203 551 2621

10 Secrets To How To Earn £4000 a month consistently And Start attracting high net work clients every month by Diane Shawe

Hair extension staff training (1)

Creative ways to find new customers

New IS MAKING A STATEMENT OR CREATING A SIGNATURE MORE IMPORTANT? We want to Help You Start attracting high net work clients every month…

Leaving your SIGNATURE as a professional is important if you want to leave a legacy and or be the trendsetter knowing who to work with and how to network is vital and important to your business growth and success.

Search for our bootcamps and we will let you into 10 secrets.   Click here to book your at one of our events.  https://www.signature-masterclasses.com

Learn the art of collaborations and branding. Hear from global Trend setters and designer about the correlation between the fashion world, hair and makeup.

Network and meet your future industry colleagues

HAIR EXTENSIONS THE WAY FORWARD

LEARN HOW TO CONSISTENTLY ATTRACT THE RIGHT TYPE OF CLIENTS AND TURN THEM INTO YOUR NET WORTH BUSINESS IN HAIR EXTENSIONS

It is estimated that the UK and European market for Hair Extensions, Makeup and cosmetics is worth a staggering 400 billion per annum of which the majority expenditure comes from around 20% of the population. WHY because 80% of the female population around the world do not wear makeup or Hair Extensions.

The growing Hair extension and Makeup industry has paved the way to one of the greatest opportunity for Experts in that field to expand their businesses.  Evidence is everywhere that marketers of this segment are dominating retail sales and targeting women with hair and skin problems,

Just check out these stats below:

  • 7 BILLION PEOPLE IN THE WORLD
  • 60 MILLION IN UK
  • £400 BILLION SPENT WORLD WIDE ON COSMETIC
  • 80% OF THE FEMALE POPULATION DO NOT WEAR MAKEUP
  • THE COSMETIC INDUSTRY IN UK WORK APPROX 17 BILLION
  • AVERAGE WOMEN SPENDS 200 PER YEAR ON MAKEUP
  • AVERAGE WOMEN SPEND 600 PER YEAR ON HAIR EXTENSIONS
  • AVERAGE MAKEUP PRODUCT IS MANUFACTURED TO LAST ONE YEAR
  • AVERAGE HAIR EXTENSIONS PRODUCT LAST APPROX 4 MONTHS
  • WOMEN TEND TO KEEP THEIR MAKEUP PRODUCT ON AVERAGE 3 YEARS
  • WOMEN TEND TO CHANGE THEIR HAIR EXTENSION EVERY 4 MONTHS
  • 70% WOMEN DO NOT KNOW HOW TO LOOK AFTER THEIR SKIN
  • 80% WOMEN DO NOT KNOW WHICH HAIR EXTENSION TECHNIQUE IS BEST FOR THEIR HAIR
  • GIRLS FROM THE AGE OF 7 ASPIRE TO WEAR MAKEUP
  • WOMEN FROM THE AGE OF 30 NEED HAIR ENHANCEMENT
  • 90% OF MAKEUP ARTIST ATE NOT COMFORTABLE DOING MAKEUP THAT IS NOT THEIR OWN SKIN COLOUR
  • 90% OF PROFESSIONAL HAIRDRESSERS DO NOT KNOW HOW TO APPLY MORE THAN 3 HAIR EXTENSION TECHNIQUES

WHAT DO YOU PICK UP FROM THESE FACTS?

Just Imagine Being Able To:

  • Provide an addition premium Hair Extension & High profile in under 3 hours
  • Stop having to send on average 4 clients a month away who would spend on average £250 each on hair extensions
  • Introducing a hair extension technique that uses No Glues, Threads or Cornrows and is good for business
  • Offering your current client a safe, non evasive and natural looking hair extensions
  • Being able to help clients with real hair problems and seeing them leaving your salon with a smile
  • Beign able to help clients with all types of skin tone and issues and leaving your salon with a smile

…And that’s just for starters!

Check out our Main website for more details on other conference http://www.signature-masterclasses.com download the latest prospectus here

1 start a hair extension business earn 1000 with 6 clients by diane shawe

 

Getting started in the hair extension business by Diane Shawe

Starting a Hair Extension business by this ebook from amazon.Co. uk

Are you focused, productive, transactional or inspirational? by Diane Shawe

shortcourses expert bannerBeing busy isn’t the same as being productive, but how do you assess what you need to do to improve both your productivity and your staff?

Would an online Personal Training Need Analysis that takes about 10 minutes help?

Then  CLICK HERE TO TRY ONE FREE Personal Training Needs Analysis and in as little as two hours you can judge for yourself if it would be of use in your business.

Would it help if you could find out how to get the best out of your employees?

Would it help to be able to speed up Pre-Interview selections, Staff Appraisals, Training Needs, Personal Development, Management Selection, Team building and any of those otherwise expensive long winded, time consuming and expensive process?

Well click on our complimentary link to see how it works, I promise you will not be disappointed.

What most people, employers, entrepreneurs and even some educational institutions do not have in today’s current environment is time, the necessary resources and the infrastructure they need to support and achieve learning objectives cost effectively.

Out with the Old in with the new but who is going to be ready at the ‘Start Line’ with all the right tools to assist with the new Continued Competences?

We can offer a person centric online Personal Training Needs analysis tools and  reports to aid in the development of any individuals or organisations growth. The profiles and learning programmes are designed to help reduce risk and to create action and results.  Goal setting is no good without implementation.

We invite you with our compliments to click and complete 10 simple questions and we will send you back a report so that you can see how it works and give us your feedback.

In order to better identify and appraise an individual to pinpoint specific training needs, the Speed of Implementation and adaption to change will confirm who gets ahead or sustain growth by using technology to help with self appraisal, self reflection and personal development.

However, the new skill set or competencies, aims to define the standards needed to enter, compete and remain in the profession which mainly comprise of the following:

  1. Ethics, professionalism and judgment;
  2. Financial Literacy and Technical ability;
  3. Managing yourself and your work;
  4. Working with other people.

That said, in order to meet these new core competencies, individuals and organisations will be required to undergo a process of self-reflection through a high-level Personal Training learning needs analysis to identify their own learning gaps; as well as identify gaps specific to those needed by the organisation they work with. Ideally, this process will be recorded and accompanied by an evaluation of the success of the learning completed and ultimately, organisations will be required to make an annual declaration that they have considered and taken action to address Point of Need training.

We look forward to your feedback once you get your free report back and then maybe we can discuss the speed of implementing this process throughout your business or consulting services.

Just click here now and in just 10 minutes you would have completed 10 questions and we will send you back the results.

 

Why strategies for modernising corporate learning should focus on learning outcome cover by diane shawe

 

“The only thing worse than training people and having them leave, is not training them and having them stay”

 

What do we do..

We specialise in resourcing short courses via a pre-populated LMS solution for Point of Need Training via mobile devices so that all different levels of staff can access training whilst on the move using their own device supported by one off our virtual tutors to help them complete their online 4 weeks course.

Never Miss the Opportunity to Accept Debit/Credit Cards with the New Breed of Mobile Readers

intuit credit card readerHave you setup your business to take money from plasitic cards anywhere?

Did you know that your clients will be more willing to part with £64 via their card than to part with £20 in cash – that’s astonishing!!!!!

You to, should join the increasing number of small businesses who never miss the opportunity to gain a sale and instead take advantage of the ability to take secure card payments via their mobiles or tablets.

The new breed of Debit/Credit mobile reader devices allows you to Accept credit card payments on your iPhone, Android or iPad with our easy to use credit card reader. No monthly fees or long term contracts.  There is no more excuse for you not to generate income on the move and here’s why.

worldzinc credit card reader

WorldpayZinc mobile card reader

The Benefits:

  • Never lose business by giving customers the opportunity to say ‘oh I haven’t got enough cash on me’ and then lose them because you were not able to take a cashless payment.
  • Card readers and your mobile phones are portable, so wherever you go, so does your business.
  • Nowadays customers expect to pay by card! No more walking around with large wads of cash or scraping about in your purse for change to give your clients

Here’s how it works:

  • Make an application to a bank/payment service provider like WorldPay Zinc, Paypal and Intuit for a Merchant Account. (Check around for who are offering the best rates and set up fees) They will need to know your current or projected sales per month. (Make sure you have your business setup as set out in our previous blog)
  • Request a card reader and download the App to use with the card reader. There will be useful tools in the App to help you manage your account and its transactions.
  • Some providers offer free readers but you may need to purchase or lease one (approx. £50). The device works by reading your client’s card and asks the cardholder to enter their PIN on the device. The device Bluetooths the information to your phone; then, via the App on your phone, the clients details are sent to your merchant account where the payment is authorised or denied. As long you have an internet connection, you are good to go.

What you need to know:

  • Most providers charge a set-up fee and you will also be charged for each transaction and in most cases for refunds
  • You won’t receive the money from transactions instantly but typically, you can expect for the money to reach your account within a week.
  • You are not liable for card fraud if you get a chip and pin device versus a chip and sign device. That said, to avoid fraudulent transactions, it does not hurt to ask for identification from your clients before accepting a purchase (you can write this into your terms and conditions )
  • Ensure your provider is compliant with the global Payment Card paypal credit card readerIndustry Data Security Standard (PCI DSS). This Authority is designed to protect your business transactions and your customers from fraud. Also ensure you keep customers financial information/receipts locked away safely as you are responsible for protecting their data.

So you can now make your mobile phone work for you and spend less time hassling about cash and more time collecting payments for your services.