Category Archives: Free Wi-fi

Revision? Forget it

How to Massively Improve Your Chance of Success, Now!

Become a VTF with AVPTGlobal

Become a VTF with AVPTGlobal

article by Tim T Dingle BSc (Hons) MIBiol PGCE MBA, Chief Development Officer at the Academy of Vocational and Professional Training (AVPTglobal)

I sometimes wonder what an alien might think if they were monitoring our schools, downloading training course and looking at how students try to learn.  They would be forgiven for thinking that they have been artfully designed to train students in the art of forgetting. Throughout the time you take most conventional courses (excepting, of course, the cutting edge ones at AVPT  www.avptglobal.com) it may seem that you spend your time ‘learning’ and ‘revising’ for tests. What then follows is extraordinary; we forget that information within weeks.

This pattern seems continue throughout schools, professional training cycles and college courses. This heroic shuffling in and out of knowledge from our cerebral hemispheres seems to be a constant cycle. Then students are tasked, days before a crucial exam, with relearning everything that they have managed to forget over the course of the year. This is the classic ‘summative assessment’ situation with a history of failure in so many cultures.  This often takes almost as much time as if we were doing it from scratch. It seems that the UK Education Minister, Michael Gove is known to be an admirer of this system.

The reason that forgetting is so common in traditional learning cycles is that the way we are taught to encode and recall memories, causes fading over time. Those memories that can be recalled are the one that get repeated and are strengthened. They are prepared for the long term and placed within the Long Term Memory System (LTM). This is important because (from an evolutionary point of view) repetition correlates with importance. Meaningful or important things tend to happen again; random things tend not to.

One of the problems with most learning systems lies in a distinction between two ways to go about this repetition.  It can be separated into ‘spaced learning’ (SL) and ‘massed learning’ (ML). Massed leaning is sometimes called cramming. You may remember those long sessions; students love them and believe the longer they stare at their notes /books, the more it is effective. The spaced repetition method is where the repetitions are spaced out over a period of time. The best analogy is to think of memories as plants in the garden of your memory; then think of repetition as watering with your watering can.

The ML system is like watering a plant by emptying the whole watering can all at once; then failing to do so for months.  The mechanism for SL Learning is to imagine watering the plant once a week in measured amounts from the can, over a period of months. This regularity, combined with a systematic  approach and by using a ‘chunked up’ seems to be crucial to success; an approach that, we believe at AVPT, is how all online learning must develop. The long term effect of these totally different techniques of watering (but the same total volume of water) results in two very different plants (one is probably dead).

Now imagine something else that can radically improve memory and success. Incredible as it seems the greatest advances in improving our chances of success can be had for free, right now. I’m talking about improving your brain from the outside in. If you take it seriously it can and will lead to faster and more accurate decision-making. It will yield greater productivity and inspire innovation. If you want to be mercenary about it, it’s the kind of smart that starts making money.

All you need to ‘invest’ is approximately 30 minutes a day.  And maybe a decent pair of trainers. Over the last 30 years I have seen many articles describing how aerobic exercise is beneficial to health. There is no doubt there is a lot of truth in what has been written.  Improving oxygen distribution in the body… reducing the chances of heart disease… losing extra pounds… exercise has many benefits. But cardiovascular exercise goes way beyond reducing blood pressure and cholesterol.  Current research shows that exercise can alter the very structure of the nerve cells in the brain. You could read the evidence in (fairly dull) scientific papers, of which over 1000 have been produced in the last 12 months.

There are many people like me who recognise the impact that cardiovascular exercise has had on their career and every aspect of their life. It may surprise you that there is a growing cohort of business people and entrepreneurs who credit exercise not as just a component of their successful lives, but as the biological catalyst in all of their achievements.

In very basic terms, our brains function due to groups of chemicals ‘jumping’ between the neurons (nerves) within.  My research indicates that BDNF – Brain Derived Neurotrophic Factor – is one of the most significant of these chemicals. BDNF is a protein that is controlled by the BDNF gene in our DNA.  BDNF acts on brain cells by encouraging the growth and differentiation (dividing and deciding what they want to be) of new neurons and synapses.  The neurons start growing new connections on their branch- like ends (called dendrites). The more dendrites that grow, the more connections are made.  The more connections you have in your brain, the greater your capacity to think: using another plant analogy, BDNF is a ‘miracle grow’ for your brain cells.

It works in the areas of the brain vital to learning, memory, and higher thinking.  BDNF itself is important for long-term memory.  Which is why it makes you smarter. So, exercise increases BDNF – great!  But… when you are stressed, you release the hormone corticosterone.  This has been shown to decrease the amount of BDNF!

In other words, being stressed makes you less smart and less able to make good decisions.If your exposure to stress is persistent, this can cause an area of the brain called the hippocampus to actively shrink.  This has been shown to take place in humans suffering from chronic depression. The secret of creating change within the brain that can boost your intelligence, memory and decision making qualities (as well as relieving depression) is

The optimal amount seems to be 30 minutes of aerobic activity a day.  Running, swimming, active walking – they’re all good as long as you do them regularly. I’m always interested in finding new ways to learn better and faster. I am a busy and driven individual.  I try to read one book every day on top of a full time business career.  The amount of time I have available to spend learning new things is limited.  It’s important to get as much educational value out of my time as possible, so retention, recall and transfer are critical.

I need to be able to accurately remember the information I learn, recall it at a later time and utilise it effectively in a wide variety of situations. One sure-fire way to become a more effective learner is to learn new things and keep practicing them. The Science backs this up.  A 2004 article in the journal Nature[1] reported that people who learned how to juggle increased the amount of grey matter in their occipital lobes, the area of the brain associated with visual memory.When these individuals stopped practicing their new skill, this grey matter vanished.

So if you’re learning a new language, it is important to keep practicing the language in order to maintain the gains you have achieved. This ‘use-it-or-lose-it’ phenomenon involves a brain process known as pruning. Certain pathways in the brain are maintained, whilst others are eliminated.  If you want the new information you have just learned to stay put, keep practicing and rehearsing it.

One of the key secrets of memory is how brain cells connect without actually touching.  The gaps are called synapses – remember those chemicals that ‘jump’ across the gaps?  Circuits are formed that retain memory, but they disappear if they are not used over and over again.

So go juggle right now!

http://www.avptglobal.com


[1] Draganski, B., Gaser, C., Busch, V., & Schuierer, G. (2004). Neuroplasticity: Changes in grey matter induced by training. Nature, 427(22), 311-312.

 

10 Ways that Education will change in the next 10 years

Get qualified in days not years

Article by

By Tim T Dingle BSc (Hons) PGCE MBA  CDO  Academy of Vocational and Professional Training Ltd

One of my true heroes is Peter Drucker and I love his quotation:

The best way to predict the future is to create it.

Having been in education, training and leaning for the last 28 years (and now as Chief Development Officer for The Academy Of Vocational and Professional Training ) I am involved in creating that future. I came across this morning   poll from Edutopia that asked:  What will online learning look like in 20 years?  And the results were:

Universal. Some type of virtual learning will be mandatory in all schools, and virtual schooling, with no in-person teaching at all, will be widespread.

33% (171 votes)

Prevalent. Online learning will continue to grow, though not every school will have it. Online-only schooling will enjoy greater popularity.

51% (264 votes)

Atypical. The challenges of online courses will restrict their usage; classroom learning will remain the primary place for education.

13% (66 votes)

None of the above.

3% (16 votes)

When I voted, I considered lots of possibilities and my answer was that it would be prevalent and thus continuing to grow, and will be growing in popularity.  This seemed to be the most popular answer.  As I considered this more, I asked myself what education would look like in 20 years.  I started teaching in 1981 and by 1985 we had word processors (the joy of early green screen Amstrads) and presentations were still done with colourful posters that were painstakingly made.  Teachers and students remember ‘Bandas’ (the smell, oh the smell) and Roneo ‘mass production’ via stencils. I used state of the art learning aides: video’s  (Betamax) of David Attenborough’s  Life on Earth were the highlight of the 80’s Biology teaching. I can’t remember when I got my first email address, but I can remember my first home computer in 1991!

So when I ask myself what education will be like in the next 20 years, I imagine it to be a little more advanced with some more bells and whistles with some early adopter teachers that embrace it, some that go with the flow and try to keep up, and some that are “old school”.  I do know a few things:  education is slow to change….slow is fast in education…and innovation & technology are useless unless the teachers are supported and encouraged to try it and use it.

This year proved to be one of great debate surrounding the future and necessity of the Learning Management System. Much of it boils down to whether employee learning should be controlled and tracked, particularly when much of workplace learning occurs through informal channels. Learning Management Systems can enable collaboration, knowledge sharing, and social networking.

So here goes: my top ten predictions for change in the next 10 years:

NO MORE OLD DESKS, BENCHES AND CHAIRS

  1. The 21st century does not fit neatly into rows because we all need to be facing the same way!  I do a lot of stand up comedy and being on the stage is frightening for many. Allow the network-based concepts of flow, collaboration, and dynamism help rearrange education for authentic 21st century learning.

NO MORE LANGUAGE LABS

  1. It is true that foreign language acquisition is only a smartphone away or Google translate away on your iPad. See www.expresstrainingcourses.com . Time to get rid of those clunky headphones,desktops and monitors and do something fun and funky with that room. Make it a space for interaction and global connection.

 NO MORE COMPUTERS

  1. Hmm…how does this work? More precisely this one should read, let’s change our view and concept of what a computer is and does. Because computing is going mobile and over the next decade we’re going to see the full fury of individualised computing via hand helds come to the fore. See Diane Shawe’s blog’s on this! Due to improved infrastructure, slick mobile operating systems and smartphone market penetration, we seemed to hit a tipping point of readiness for mobile content this year. From mini-courses to collaboration to performance support, mobile learning could go mainstream in the near future. In terms of converting legacy courses, it will mean streamlining everything—paring down over-sized multimedia elements as well as implementing a ‘less is more’ philosophy. In terms of new development, designers will have to manage the limitations of a smaller screen and decreased memory capacity. When mobile learning hits critical mass, people of all ages and occupations will reap the benefits.

 NO MORE HOMEWORK

  1. There is no doubt that the 21st century is a 24/7 environment. And the next decade is going to see the traditional temporal boundaries between home and school vanish. Mobile Learning, anytime, anywhere, anyplace…The new Martini generation!

TRUE DIFFERENTIATED LEARNING

The 21st century is absolutely customisable. In ten years, the teacher who hasn’t yet figured out how to use tech to personalise learning will be the teacher out of a job. Differentiation won’t make you ‘distinguished’; it’ll just be a natural part of your work. Most learning will be done via tablets and phones and will happen everywhere.

 LETTING GO OF THE FEAR OF WIKIPEDIA

  1. So many people have a fear of Wiki but in many ways Wikipedia is the greatest democratising force in the world right now. I know it can be wrong. It also challenges the Teacher as the expert.  If you are afraid of letting your students peruse it, it’s time you get over yourself.

NO MORE TEXT BOOKS

  1. Books were nice. In ten years’ time, all reading will be via digital means. Maybe you like the ‘feel’ of paper. Well, in ten years’ time you’ll hardly tell the difference as ‘paper’ itself becomes digitized and a generation od Children will have better posture for not lugging around a ton of text books.

    THE JOURNEY TO AUGMENTED REALITY

Gary Woodill, Ed.D., a Senior Research Analyst at Brandon Hall Research and author of The Mobile Learning Edge, was kind enough to contribute his perspective on the trends affecting Augmented Reality related to mobile learning.

According to Dr. Woodlill, “Augmented Reality (AR) is one of the most disruptive applications for mobile learners. It is an example of location-based services, where information is provided to you based on your location, and even the direction that your phone camera is facing. With that information, your smartphone can supply additional textual information about what you are looking at, or can blend computer generated objects with the video or still image on your screen.

THE END OF  I.T. DEPARTMENTS

  1. I.T. Departments as we currently know them will disappear… Cloud computing and a decade’s worth of increased wifi and satellite access will make some of the traditional roles of IT — software, security, and connectivity — a thing of the past. So the question is what will all those IT professionals do? Simple:  Innovate. Look to I.T. departments to instigate real change in the function of schools over the next twenty years. Dream, design and deliver!

 NEW BLENDED LEARNING  

Blended or hybrid learning came about because one eLearning course is often not the solution to an organisation’s or an individual’s learning needs. Until recently, blended referred to a learning experience that included both instructor-led and online self-paced components. But that was a long time ago in Internet Time.

Now that live synchronous instruction frequently occurs online and that opportunities for individualized learning abound, the definition of blended learning is expanding to include any number of strategies, from learning through a community of practice to mobile performance support. For example, someone might attend a workplace webinar on how people learn, then participate in a video-based Google+ hangout with a cognitive psychologist, and join a LinkedIn community of instructional designers to discuss the application of these ideas.

So  (in my humble opinion) it will be a very different in School in 10 years time and hugely different for learners. We will become genuine Life Long Learners served by technology and we will see fundamental changes for employers, employees and systems. Technology enhanced learning (TEL) has the goal to provide socio-technical innovations (also improving efficiency and cost effectiveness) for e-learning practices, regarding individuals and organisations, independent of time, place and pace.

Can’t wait.

Education and the mLearning generation by Diane Shawe

Education from the Cutting Edge

Article by Diane Shawe

Things are happening very quickly out there. It is changing. Harvard, MIT, Cambridge and Oxford are doing it. Companies, both big and small, are doing it. Solopreneurs are doing it. And some teachers have been doing it … they just haven’t been making any money at it. It’s a trend that many in education saw coming 10 years ago. The “It” is on-line education — and it’s gone from being an interesting sideline to a major social and economic trend.

This trend’s going to be around a little longer than some online trends. Because there are some very solid factors underlying the shift to online education … and they’re only getting stronger. Online education is at a tipping point. And that’s brilliant news if you’re into education and have a mobile device and go to www.shortcourses.expert . Let’s talk about why.

Online education is now a massive juggernaut; more than 8.1 million current college students took a Web-based course beginning September 2011. According to recent research in the US (published in the Boston Globe), nearly a third of students have taken one during their college careers.

You see the traditional model of get a degree and land a great job just isn’t working any more, at least in most professions. I’m still a huge fan of universities, but we have to face the fact that they’re quickly becoming a pricy luxury in the UK and other developing nations. Indeed even with a good degree many students are taking ‘McJobs’ to earn money and are frustrated by the lack of real opportunities. I know many that are angry with unpaid internships.

Students are looking for other ways to learn what they need to learn — without the six-figure price tag. You see normal people live online now! Is your father on Facebook? Mine is. And the weirdest thing about it is … it’s nice. It lets me keep up with what he’s doing, and share the exploits of my charming hooligan daughter.

I first got online in 1991. I remember how long it took me to ‘get online’….those strange handshake noises….and the joy of slow connections.  But the internet doesn’t belong to early adopters like me anymore. The internet, assisted by the smart phone and tablet is woven into our lives like it never has been. My father’s iPad is the new Silver Surfer must have accessory.

That means that normal people, not just web junkies, are willing to consider online activities that never would have occurred to them before. It means they look at online education and think, “Wow, I could do that.”

The world is changing faster than traditional education can evolve. As a former Headteacher, I know that the revolution is here. The (dial m for mobile) mLearning generation are about to inherit the earth.

Almost every aspect of our lives is changing. Making money, learning, socialising, family life and education. Certainly for education, we want it quicker (try just 4 weeks at The Academy of Vocational & Professional Training), we want it better and we want it to have some global ‘value’. All that change is coming faster than most people can handle. In the global economy with huge aspirations, we all need help with some aspect of the change that’s swirling around us.

Which means if you can master some element of the changing world, and stay on top of it, you can help customers do the same. Great businesses are built by solving tough problems. And mastering change is one of the toughest problems we all face … every day, and in every aspect of our lives.

Traditional education has a tough time with this. If you want to study ancient Greek, you should be set. (And more power to you, because I think that is cool.) But if you want to study technology, nutrition and fitness, marketing, communications, or any of the other myriad ways people make a living, you need the latest information. And the only way to do this is with the new Blended mLearning methodology.

You see, Online learners are … well, learning. None of this would matter if online education didn’t work as well as face-to-face learning. But it appears to actually work better. In a 2009 report based on 50 independent studies, the Department of Education found that students who studied in online learning environments performed modestly better than peers who were receiving face-to-face instruction.

Online learning allows students to go at the pace that’s right for them. When online education is well designed (and it really needs the thought process, the design and brilliant content), it gives plenty of opportunity to not only absorb the theories in the material, but to discuss it meaningfully and put it into practice. Put that with the best of interactive learning (Virtual Tutor Facilitators) and you have a winner!

Students can replay lectures if they need to. They can interact with other students online in ways that far surpass traditional classroom discussion. Even something as simple as being able to attend class when you’re at your most refreshed can make a huge difference. (I am pretty convinced that I learned exactly nothing from the early morning University lectures I attended). You don’t have to shuffle into a physical room with an instructor physically present to learn.

That we can take the very best education and make it widely available, instead of limiting it to a few hundred people at a time. That we can learn at our own pace, on our own time, when and where it’s convenient for us.

Top Universities will continue to do a brilliant job teaching law and microbiology. But you may very well be able to do an even more brilliant job teaching small business tax planning or sports nutrition. Or advanced NLP, Business start up, Hair extensions. Or how to get a novel published. Or take my courses in Stand up Comedy! All in 4 weeks. And all globally accredited.

Diane Shawe the CEO is very passionate about how we can extend and touch the lives of anyone wanting to learn through online training!  she says that the way online games have captured the attention of the young,  is what she would like Academy of vocational and professional training to do with online mlearning  sustainable education.

For me the mLearning revolution is here. Online and now.

Catch you there

The rise of the Andriod Smartphones

Smartphone are here to stay!  Whilst most people will bow down to the supreme way iPhone has dominated the market, lets take a look at the top 10 android smartphones.

After doing a little research on what’s happening in the market, i-send came across some info set up by  Street.com.

Street.com claims that Apple’s iPhone had a good run atop the smartphone league, but 10 Google Androids aim to bury the tuckered-out leader this year.

Motorola Mobility, Samsung, HTC and LG have promised to deliver supercharged, ultra-thin, 4G Android devices in the coming weeks and months.  (It’s interesting that they don’t mention any Nokia phones but let’s watch this space)

But not always. Before the mobile phone industry got all busy with design makeovers and tummy tucks, there were — and still are — some delightfully hideous phones that represented the other side of the beauty trend. The Street has gone back through the past decade to dig up some of the best examples of designs that make you wince and stare in disbelief. The clueless stylings, the flights of fancy into odd shapes, the obsession with square versus rounded — it is a wonderfully colorful history.

The giant Android attack features bigger screens, better cameras, faster processors and speedier 4G connections than the upcoming iPhone.

The Android’s phone screens, for example, start at 4 inches and go to 4.5 inches, advancing the size standard for this generation of touchscreens. By comparison, Apple’s next iPhone is expected to have a 3.5-inch screen.

The new Androids are 4G phones either on AT&T HSDPA-Plus network or Verizon’s LTE network, and four of the 10 will come with dual core processors.

Apple, on the other hand, is expected to upgrade to a dual-core processor this year, but the 4G LTE iPhone has been delayed to 2012, as first reported.

The presumed delay of the next iPhone from June to September, and the decision to wait a year on 4G LTE upgrade highlight just a few of the areas where Apple has been lagging behind the leaders in the Android pack.

“The processor and display quality improvement in the Android camp is proceeding at such a clip that Apple will be under a lot of pressure to deliver a substantial jump in iPhone specs next autumn,” MKM Partners’ analyst Tero Kuittinen.

“It’s not clear how Apple can battle the rapid Android evolution,” says Kuittinen, “unless it picks up the pace of its iPhone launches.”

Here’s a look at the top 10 Androids that could dwarf the iPhone:

More from
TheStreet.com : 
The Ugliest Phones of the Mobile Era 17 Products That Were Invented by Accident

10 Cities Unaffected by a Bad Economy

Nokia 3620
Samsung Nexus S

Samsung Nexus S, Sprint

This is Google’s second run at making its own phone, only this time Samsung is manufacturing the device and Sprint is selling it. Two years ago, the Nexus One was made by HTC and sold online by Google. It was an experiment in retailing that was far less revolutionary than Google hoped.

The Nexus S runs on Google Android 2.3 Gingerbread operating system and works on Sprint’s WiMax 4G service. Because it is a phone built to Google’s specifications, it includes some of Google’s favorite projects including NFC or near field communications that may one day allow phones to make purchases with a swipe at a sales counter.

The Nexus phones are big among Android fans who see them as more purely Android than other versions in the market. The Gingerbread system has been a little hard to find and the Nexus S will continue to be among the most advanced Androids until Ice Cream Sandwich arrives as early as year-end.

Samsung Cleo
LG Optimus

LG Optimus

The LG Optimus is one of the sleeker members of the new Android class. Even though it has a 4-inch screen, the phone is nearly a third of an inch thick, and at 3.8 ounces, it is a full ounce lighter than the iPhone.

The LG Optimus runs on Android 2.2 or Froyo and is powered by a 1-gigahertz OMAP processor from Texas Instruments, one of the key wins for TI in the most recent round of Androids.

The LG Optimus is expected to debut in Europe this month and arrive in the U.S. later this year. AT&T and possibly T-Mobile will likely get the phone since it is configured for the HSDPA network.

Research In Motion BlackBerry 8700
Samsung Droid Charge

Samsung Droid Charge, Verizon

After a little delay, No. 2 phone maker Samsung finally gets into Verizon’s Droid franchise and continues the robotic theme for another year.

The Droid Charge runs on Android 2.2, has a 4.3-inch LED screen and is powered by a 1-gigahertz Samsung Cortex A8 processor. According to analysts, Samsung has built the phone to consume about half as much battery power than its 4G LTE predecessor the HTC Thunderbolt.

Another area where it exceeds the Thunderbolt is on price. Verizon has a $300 price tag on the phone with a two-year contract.

Nokia 3620
Samsung Function, Verizon

Samsung Function, Verizon

Samsung is pushing hard to get on the 4G LTE bandwagon where Verizon has a speedy lead over the rest of the telco field. The Function is a member of the Samsung Galaxy family and a follow up to the 3G Fascinate, which debuted last year at Verizon.

The Function is a truly muscular phone. It runs on Android Gingerbread, it is powered by a dual-core 1.2-gigahertz processor, with 1-gigabyte of memory and another 32-gigabytes of built-in storage. And the 8-megapixel camera shoots 1080p HD video.

The Function is due later this year, and depending on the timing, may be one of the more formidable opponents to the iPhone next iPhone.

Sony Ericsson t61z
Motorola Mobility Targa, Verizon

Motorola Mobility Targa, Verizon

Speaking of formidable, Motorola Mobility apparently wasn’t happy with how the Bionic was coming together and reworked the phone under the code name Targa. Bionic was expected to be the blockbuster 4G LTE phone for Verizon from Motorola, and aimed not just at the iPhone but at the Android superphones from Samsung and HTC.

There’s not much information about what powers the Targa, but the specs are likely to be similar to the Bionic. That list would include a dual-core processor, and an 8-megapixel camera.

Verizon and Motorola were expected to have the Bionic available by the end of June, but a revamped Targa will likely be a pre-holiday fall arrival. This would also pit it squarely against the next iPhone.

Motorola Nextel i500
HTC Sensation, AT&T

HTC Sensation

When and if it arrives at T-Mobile, the HTC Sensation promises to be a big step up from the HTC Thunderbolt. And that’s no small feat. The Sensation is expected to have one of the first dual-core 1.2-gigahertz Qualcomm Snapdragon processors, which holds big promise for Qualcomm.

The Sensation has a 4.3-inch display, a 8-megapixel camera and it runs on Android’s Gingerbread operating system. The phone has an aluminum unibody structure, a trend Apple started with its laptops.

The Sensation runs on the HSDPA network that AT&T and T-Mobile call 4G. The phone is expected to arrive as early as next month.

Motorola Flipout
LG Revolution, Verizon

LG Revolution, Verizon

LG’s focus on feature phones made it a weak player in the smartphone game, but the Korean electronics giant now wants to make up for lost ground in the super-phone category.

The LG Revolution is the heaviest of the five Androids, weighing 6 ounces. But it carries the weight well in a sleek half-inch-thick form with a large 4.3-inch display screen.

The phone runs on Qualcomm Snapdragon 1-gigahertz processor and has a whopping 16 gigabytes of storage. It has two cameras, one front-facing for video chats and the rear a less-than-robust 5-megapixel shooter.

The Revolution is a 4G LTE phone that was expected to start selling at Verizon in the first quarter.

LG VX9800
Samsung Infuse, AT&T

Samsung Infuse, AT&T

Samsung seems to be trying extra hard to be the iPhone replacement for AT&T. By appearances, the Samsung Infuse looks very much like a large version of the iPhone 4, at least from the front.

Samsung had reasonable success with Android phones in its Galaxy series; with the Infuse, it hopes to take that one more step higher. The phone has a massive 4.5-inch super-AMOLED-plus screen that is designed to provide better resolution and easier daylight viewing.

The Infuse runs on a speedy 1.2-gigahertz Hummingbird single-core processor. Its front-facing camera is a wimpy 1.3-megapixels, but the rear camera captures 8-megapixels. The Infuse runs on the HSDPA-Plus wireless technology, which AT&T started calling 4G.

The Infuse, sort of like the 5-inch Dell Streak, attempts to push the limits of super-phone sizes in an effort to skirt the fringes of the larger tablet market.

AT&T starts selling the Infuse this spring.

 HTC Apache
HTC Thunderbolt, Verizon

HTC Thunderbolt, Verizon

We got our hands on the HTC Thunderbolt when it arrived in March. Its speed is astonishing, but its battery life is terrible.

The Thunderbolt has the best name of the new crop of 4G devices that Verizon has introduced so far. The Thunderbolt looks very much like HTC’s popular EVO at Sprint, with the same convex back and kickstand.

The Thunderbolt runs on Qualcomm’s 1-gigahertz Snapdragon processor, has a 4.3-inch screen and a front-facing camera as well as an 8-megapixel rear camera. All those specs, by the way, are identical to its 4G WiMax brother, the EVO at Sprint.

The difference with the Thunderbolt is that it runs on Verizon’s 4G LTE network. The Thunderbolt arrived in March quarter and was hailed as the first Verizon 4G LTE phone.

LG VX9800
Motorola Atrix, AT&T

Motorola Atrix, AT&T

If there was one phone that caught the most attention at CES, it was the Motorola Atrix, which AT&T had been promoting like crazy.

This Atrix uses a dual-core Nvidia processor like its sister phone the Bionic, and has similar specs. But it also features 1-gigabyte of RAM, the same deployed by small laptops. And curiously, that’s how Motorola is pitching this device — as a pocket computer.

During the Motorola demonstration, the Atrix was docked in an empty laptop shell, which, powered by a keyboard and big screen, made the Atrix the core of a notebook computer. The Atrix is designed to serve as both your super-phone and through a docking system, your PC.

With processing power and memory comparable to a netbook, the Atrix may help push Motorola devices further into the workplace, bumping up against Research In Motion and Hewlett-Packard’s Palm business.

Well they all look very good, but I am a Nokia fan and I am looking forward to purchasing my N7.  It works so well for business users.
In the mean time, as we see the rise of the smart phone, every business needs to look at how they can cost effectively advertise within proximity.  Click here to learn more.
Research In Motion BlackBerry 8700
Samsung Droid Char

British Leisure Show launch apps to connect exhibitors & visitors

Welcome to the British Leisure Show who have launched there first apps to help promote their event and will be using Bluetooth location based broadcasting throughout the event to drive visitors to exhibitors stands.

By Diane Shawe

Click on the image below to Download the British Leisure Show Apps and find out more about the event.

This exciting, three day family friendly festival, provides entertainment and interaction for visitors of all ages. It’s packed with an exciting variety of things to SEE, TRY AND BUY, with the latest product models and accessories, competitions and demonstrations to watch and activities to try.

i-send will be holding a meeting designed to help business learn about apps and how it could help improve mobile marketing.

On of many events will be held throughout the year with the first one on the 10th March 2011 in London. Click to register

For a growing number of UK shoppers, the difference between off-line and on-line shopping will be no line at all.

What does this mean for retailers, sole traders, enterprise business and the retail sector?

Come join us at this free event when you will be able to listen, learn and ask.

With an inundation of new smart phone apps these hand held shopping tools are redefining the shopping experience and blurring the distinction between the in-store experience and the virtual world of information now available in the palm of your hand.

Advances in location-based technology, price-comparison apps, bar-code scanning apps and social-networking tools have turned the mobile device into a real-time third channel of commerce, empowering consumers while challenging retailers to rethink the way they do business.

The appetite for new apps seems voracious. A recent survey by comparison-shopping site PriceGrabber revealed that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season.

Around 4.2m of us in the UK are already using our mobiles to access the internet and browse retailer’s eCommerce sites.

This event will look at the pros of cons about introducing a apps into your business and all the pointers one should consider.  Specialist speaks will be available to give you golden nugget advise.

Introducing our Panellist Speakers

Andrew Lamont

Cllr Andrew Lamont ‘Access Champion for the Royal Borough of Kenisigton & Chelsea’

Topic:  Why Access & Apps go together

Partially sighted as a result of optic atrophy, Cllr Lamont is a seasoned campaigner on behalf of the blind and partially sighted. As a trustee of the charity BlindArt he has worked to remove barriers to the visual arts for all, inclusive of visually impaired people.

Andrew is currently the Access Consultant for i-send proximity and plays an important role in advising local authorities and Town Centre’s on managing the implimentation of Access.

Andrew is concerned about the new technolgy and feels that Apps and the new type of Smartphones should take into consideration access for over 2 million people throughout the UK

Diane Shawe

Diane Shawe Author of ‘How to Cyber kiss your business to Success’

Topic: Discovering the Pros & Cons for implementing Apps into your business

Project Director for i-send proximity, Diane has over 16 years experience in the Telecoms Fibre Optic and Microwave technology. Smartcard and internet audience measurement solutions.

Diane is often a guest speaker and training in business development and is currently working on several City and Town Centre Projects who want to build a PWAN Bluetooth Broadcasting Network.

The world of promoting your business has pivoted in a way that could leave a lot of  businesses behind if they don’t implement a structured apps program.

Jason Cobine

Jason Cobine Founder of  Beyond Networking runs a series of revolutionary, unique, branded workshop.

Topic: Apps & Profit and protecting infringed intellectual property rights.

Jason Cobine for the last 20 years have helped organisations around London with business insurance, indemnity insurance and reputation protection.

Jason has also helped businesses reduce the time and money spent finding new opportunities through business networking.

Jason is often a speaker and trainer at business related events and is going to shed some light on the protection of Intellectual property rights when using apps to promote your business.

Jason come’s highly recommended and will help you navigate yourself through this complex arena.

Abel Hussain Author Speaker

Abul Hussain Author of Grow your business with Internet Marketing

Topic:  Why SEO don’t work so for some businesses

A Managing Partner at the Middle Man Marketing Group,  Abul is an experienced marketing consultant, who consults with the marketing departments of many FTSE 100 companies.

His specialities include SEO, Pay Per Click Marketing, Social Media Marketing, amongst other marketing areas.

He often is a guest speaker at business association events and a guest author around the marketing blogosphere.

Abul will discuss the importance of implementing certain strategies to insure that localised and regionalised businesses can make better use of the SEO online strategy.

Jonathan Greensted

Jonathan Greensted Founder and CEO  of Sentient

Topic:Apps defining the shopping experience

Sentient has help many large organisations such as AstraZeneca, Virgin Holidays, Pfizer, Commerzbank, Microsoft, MCI and Centrica leverage IT to increase profits, optimise costs or increase their business agility.

Sentient’s innovation incubator has pioneered retail energy management (1995), web content management (1997), teleco billing (1999), social networking (2002), mobile software (2004), GPS tracking (2006) and Software + Services (2008).

He often is a guest speaker at business events.

Jonathan wil discuss the changing face of the retail business as the inundation of new smart phone apps enter the market.

US Wireless Data Market Grows 23 Per Cent Year-on-year

All I can say is WAKE-UP SME’s and start smelling the COFFEE!

by Diane Shawe

I-send was sent a recent post from the the analyst, Chetan Sharma, who released its US Mobile Data Market Update for Q4 2010 and 2011.

The report reveals that the US wireless data market grew 5 per cent quarter-on-quarter, and 23 per cent year-on-year, to reach $14.8bn (£9.1bn) in mobile data service revenues in Q4 2010. The final tally for the 2010 year was $55bn, which the analyst expects to increase by 22 per cent to $67bn in 2011.

US mobile subscriptions officially crossed the 100 per cent penetration mark in Q4 2010. The connected device category (including tablets, M2M, telematics, eReaders, etc.), registered the highest growth at 55 per cent, while postpaid subscriptions grew by only 3 per cent for the calendar year. Connected devices now account for 7 per cent of the installed base.

Smartphone shipments overtake computers
The report notes that 2010 marked the milestone of the start of a new computing and communications era. For the first time in the US, smartphone shipments exceeded the traditional computer segments (desktops, notebooks and netbooks). In 2011, the smartphone segment, along with connected devices will not only exceed the computer segment in unit shipment but more importantly, in overall revenues as well.

While connected devices ARPU is low, Chetan Sharma believes this segment will prove to be the most profitable in the coming years, due to higher margins. By the end of 2011, connected devices will be commanding double digit market share.

However, not all sub-segments are going to be successful in the operator channel, until multi-device data pricing plans are introduced. Most of the tablets and eReaders can work well with only wi-fi most of the time. Monthly data plans make sense for enterprise users but not for consumers who might use these devices occasionally. As such, the report says, tablets will be more successful in direct and traditional retail channels. Operators who start to bundle multiple devices by single data plans and data buckets are going to see a better yield in this category. Similarly, OEMs who rely on operators for sell-through of tablets/eReaders will see low volumes compared to players who have more diverse distribution channels, such as Apple and HP.

As previously noted by Chetan Sharma, the iPad and other tablets are making Netbooks irrelevant. In fact, tablets are starting to eat into the laptop category as well. As expected, the device has been a hit with many enterprises with mobile workers. Many enterprises are giving out iPads to their workforce instead of laptops or Netbooks. The analyst expects iPad to dominate the space in 2011 as competitors will find it hard to compete across all dimensions – price, performance, ecosystem, distribution, and brand power.

Data traffic more than doubles
Mobile data consumption continued to grow across all networks, increasing by 2-5 times on major US networks. While average data consumption in the US at the end of 2010 was 350 MB/month, many of the superphones introduced in the second half of 2010 are clocking 1-1.5GB/month on average. Thus, while data revenues for the year increased by 23 per cent, mobile data traffic grew by 132 per cent.

The significant rise in smartphone sales and usage in the US market – over 50 per cent of devices sold in the US in 2010 were smartphones, almost twice the global average – means that by the end of 2011, in the US, the smartphones will consume more data than data cards for the first time. Chetan Sharma also expects the US to become the number 1 nation in mobile data consumption this year, edging out Sweden.

The report notes also that the center of gravity of the mobile market has shifted back to the US, which is also the most dominant market in terms of revenue generation for the industry. While the US represents less than 6 per cent of the subscription base, it accounts for over 21 per cent of data revenues, with Verizon Wireless becoming the number one mobile data operator in 2010, edging past the decade-long leader, NTT DoCoMo. AT&T also went past China Mobile to gain its current number three ranking. By the end of 2013, the US market will account for 25 per cent of global mobile data services revenues.

Wake-up call
Chetan Sharma calls the Nokia-Microsoft announcement “a wake-up call to many in the industry who were in denial”, and praises Nokia for decisiveness, and for moving quickly under pressure. But it concludes that the impact on Nokia remains uncertain, saying: “While there were risks with Android, going with Win7 is not an assured path to resurrection either. It all comes down to execution…Nokia has significant talent and it’s a proud company, but jumping into the shark-infested cold waters miles away from the shore will require all the stamina, good weather, and skill it can muster to make landfall before thanksgiving”.

Looking ahead, the report notes that Android and iOS are completely dominating the developer and ecosystem mindshare, and says the race to become a viable third option is on, with operators keen to see another competitive force emerge in the market. Chetan Sharma will be discussing how the  industry is going to evolve in the next decade at its mobile thought leadership summit – Mobile Future Forward, in September.

I-send proximity is launching a series of workshop/expert forums to discuss the implementation and road mapping of apps into any type of business, visit http://www.i-send.co events page for more information.

Invitation to our forthcoming Apps Network Event

Come along and join us at our informal networking meeting on Thursday 10th March 2011 in London to take a closer look at apps and how they could impact on your future business.

For a growing number of UK shoppers, the difference between off-line and on-line shopping will be no line at all.

What does this mean for retailers, sole traders, enterprise business and the retail sector?

Come join us at this free event when you will be able to listen, learn and ask.

With an inundation of new smart phone apps these hand held shopping tools are redefining the shopping experience and blurring the distinction between the in-store experience and the virtual world of information now available in the palm of your hand.

Advances in location-based technology, price-comparison apps, bar-code scanning apps and social-networking tools have turned the mobile device into a real-time third channel of commerce, empowering consumers while challenging retailers to rethink the way they do business.

The appetite for new apps seems voracious. A recent survey by comparison-shopping site PriceGrabber revealed that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season.

Around 4.2m of us in the UK are already using our mobiles to access the internet and browse retailer’s eCommerce sites.

This event will look at the pros of cons about introducing a apps into your business and all the pointers one should consider.  Specialist speaks will be available to give you golden nugget advise.

Introducing our Panellist Speakers

Andrew Lamont

Andrew Lamont ‘Access Champion for the Royal Borough of Kenisigton & Chelsea’

Topic:  Why Access & Apps go together

Partially sighted as a result of optic atrophy, Cllr Lamont is a seasoned campaigner on behalf of the blind and partially sighted. As a trustee of the charity BlindArt he has worked to remove barriers to the visual arts for all, inclusive of visually impaired people.

Andrew is currently the Access Consultant for i-send proximity and plays an important role in advising local authorities and Town Centre’s on managing the implimentation of Access.

Andrew is concerned about the new technolgy and feels that Apps and the new type of Smartphones should take into consideration access for over 2 million people throughout the UK

 

Diane Shawe

Diane Shawe Author of ‘How to Cyber kiss your business to Success’

Topic: Discovering the Pros & Cons for implementing Apps into your business

Project Director for i-send proximity, Diane has over 16 years experience in the Telecoms Fibre Optic and Microwave technology. Smartcard and internet audience measurement solutions.

Diane is often a guest speaker and training in business development and is currently working on several City and Town Centre Projects who want to build a PWAN Bluetooth Broadcasting Network.

The world of promoting your business has pivoted in a way that could leave a lot of  businesses behind if they don’t implement a structured apps program.

 

Abel Hussain Author Speaker

Abul Hussain Author of Grow your business with Internet Marketing

Topic:  Why SEO don’t work so for some businesses

A Managing Partner at the Middle Man Marketing Group,  Abul is an experienced marketing consultant, who consults with the marketing departments of many FTSE 100 companies.

His specialities include SEO, Pay Per Click Marketing, Social Media Marketing, amongst other marketing areas.

He often is a guest speaker at business association events and a guest author around the marketing blogosphere.

Abul will discuss the importance of implementing certain strategies to insure that localised and regionalised businesses can make better use of the SEO online strategy.

 



Startbucks and McDonalds have launched contactless payment apps

A few days ago I wrote about the coming of the mobile phone credit card!   Well it’s here.  Many people across the industry have been excited about the prospects for mobile and contact-less payments for some time now – myself included.

To catch the public’s imagination, awareness and indeed a widespread frenzy similar to that experienced at the launch of iphone 4 or the ipad,  it has a lot of impact when well known merchants and locations that people see in the high street or mall and buy from every day start to offer and promote new ways of paying.

This is what has happened in the last few days.

First we had Starbucks. The Starbucks Card Mobile App is now available at its 6,800 U.S. company-operated Starbucks, and all U.S. Target stores. Extensive rollout here. Just scan your phone and go with your coffee – it’s promoted as the fastest way to pay. Excellent move and my guess is that in future assuming it goes well we’ll see apps for other smartphones to add to BlackBerry and iPhone.

Next comes McDonalds, who have announced that contact-less card payments will be offered in all of its 1,200 UK restaurants by this summer, working with Visa. Oh, and, wait for it – the company is emphasising speed  – McDonalds prefaces “contact-less” by labelling it “lightning fast”. McDonalds explains that “Contact-less payment saves time and effort, allowing customers to quickly pay for items which cost £15 or under without having to search around for cash.”

Whilst customer convenience is one of the key benefits, there are more benefits too. Reduced queues or lines for example. How many times have we walked up to a fast food or drink outlet, seen eight people waiting, and moved on? So moves like this reduce customer loss and increase customer throughput. They also mean less cash is handled by the merchants – with attendant risks of errors in counting, theft, mistakes in giving change and slower transaction speeds.

this is why several research organisations are forecasting a big future for mobile payments with nearly 1 in 2 of us having made a mobile payment of one sort or another by 2014. With iconic fast food and drink brands like Starbucks and McDonalds leading the way, we’re sure to see more launches in the future. After all, 2011 has only just begun….  But what about the small retailers, what can they do to get a slice of this market?  Well perhaps one of the first things to consider is getting your own business mobile apps in place and then look to belong to a partner offering a wider service and mobile access to consumers passing outside your shop front.

Launching marketing apps can backfire for retailers

by Diane Shawe

more than just a phone

For a growing number of UK shoppers, the difference between off-line and on-line shopping will be no line at all.

What does this mean for retailers and marketing companies?

With an inundation of new smart phone apps these hand-held shopping tools are redefining the shopping experience and blurring the distinction between the in-store experience and the virtual world of information now available in the palm of your hand.

Advances in location-based technology, price-comparison apps, bar-code scanning apps and social-networking tools have turned the mobile device into a real-time third channel of commerce, empowering consumers while challenging retailers to rethink the way they do business.

The appetite for new apps seems voracious. A recent survey by comparison-shopping site Price Grabber revealed that 36 percent of consumers plan to use their mobile phones for shopping-related activities this holiday season.

Around 4.2m of us in the UK are already using our mobiles to access the internet and browse retailer’s e Commerce sites

Recession-wary consumers are embracing new tools that can instantly call up product specs, reviews, price comparisons and input from Facebook friends and Twitter followers, all while they’re standing in the aisle.

David Dorf the Director of Technology Strategy states ” The United Nations estimates about 60 percent of the world’s population has access to a mobile communications device. More Americans have a mobile phone than own a credit card, and an increasing number of those are smart phones capable of Internet access. This proliferation is so unlike that of any other modern-day consumer technology that it is difficult to fully measure the impact on consumers and the industries that serve them.

With what is effectively a computer in the palm of their hands, consumers are finding new ways to do everything from banking to managing healthcare and household services. Shopping is a natural fit, and the retail industry has emerged as a front line for innovation in mobile applications. The mobile commerce revolution has changed almost every aspect of the retail business, from the way that we think about customer relationships to the way that we manage inventory and complete transactions”

So where are the retailers in all this? Playing catch-up with their customers as fast as possible in most cases, often looking for the quick wins.

Shopping is changing, and while the urge to please customers, capture sales and compete with competitors is very hard to resist, as the Interactive Media in Retail Group (IMRG) pointed out in a recent survey of 57 retailers, only four had fully mobile-optimised websites.

Chris Brassington is CEO ofStarfish360 stated in a recent article “It ’s true that many retailers are launching apps and/or a mobile site in an effort to capture the mobile customer, but the survey showed that a tactical approach to mobile marketing is likely to backfire, as 82 per cent of consumers said that if a retailer’s website performed badly, it would dissuade them from buying goods from that organisation, on the web or even in store.

And in today’s social media-driven society, a poor, fragmented customer experience could turn off not only the customer who experiences it, but many more too, if that customer chooses to share their experience on the web. So getting the customer experience wrong on mobile carries a big risk”

Many retailers, instead of providing a joined up mobile experience that will enhance customer service and reduce costs, have instead bolted on a piece of technology that does not provide an integrated shopping experience. These are often bespoke builds from marketing agencies, with one eye on what the competition is doing and increasing revenue for themselves, rather than a clear focus on how their clients customers’ behaviour is changing.

We have all used the phrase ‘blind leading the blind’. In this case we often see no integration, no alignment to the business’ challenges; no strategy in terms ownership; and no cyber psychology lead program to customers needs. So instead of mobile potentially being a progressive channel, it has, in most cases, provided only frustration for the shopper.

Mobile marketing roadmap

Diane Shawe the Project Director for i-send proximity is passionate about helping not only retailers benefit from proximity based mobile commerce and marketing, but how to address the retail sector’s operational challenges when implementing a mobile commerce strategy which can be measured in real time and assist a wide cross section of mobile phone users.

I-send proximity is leading the way towards helping different Boroughs to build a private Bluetooth wide area broadcasting network within a geographical area that will benefit consumers and visitors. By using this low energy, green, permission based and wireless controlled broadcasting network , retail town centre management teams and local authority regeneration departments can implement a cost effective and cost neutral solution. Click to read more

Because we believe that playing catch-up will be significantly more expensive than taking the strategic approach. Adopting the strategic approach will provide the blueprint and the roadmap to ensure the successful implementation of mobile marketing as a consumer channel, from both a business and a strategic viewpoint.

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How do blind people and the visually impaired use mobile phones? by Diane Shawe

Most new mobile phones are difficult for blind or the visually impaired to use without assistive technologies, or at least built-in accessibility functionalities. A more complex mobile phone requires some kind of a screen reader or a voice recognition system to function well for people who are totally blind.

When mobile phones started to emerge on the market, their accessibility was less complex. Blind people practically had to memorize the layout of the phone’s keypad, which is very similar to regular phones, practically with two extra needed keys, send and cancel. After learning these keys, it was possible to use most of the phone’s functionality, even without being able to see the display. Of course, initially caller id was not available, but in practice that was the only difference.

With the growth of the Smartphones it required more and more effort to make mobile phones accessible to blind people. Phone manufacturers started to build voice recognition into their still simple phones.

However many goods, such as mobile phones or digital television devices, are not easily usable by people with visual impairments. Some disability rights campaigners had claimed that a previous draft of the Directive would force manufacturers to change the way goods are made.
Nevertheless, the Presidency has published amendments to the draft Directive that make it clear that the planned law does not change the legal landscape for manufacturers.

“This Directive shall not apply to the design and manufacture of goods,” said an amendment to Article 4 of the proposed Directive tabled by the EU Presidency Many goods are not accessible to people with disabilities.

A position paper from the European Blind Union published last year while goods were still potentially covered by the draft Directive outlined some of the problems.
“Inaccessible products are barriers to independent living for blind and partially sighted people,” it said. “For blind and partially sighted people, digital television is inaccessible because the interface requires the user to be able to see menus and programme information on the television screen.

The major gap started to emerge between the blind and sighted users, when mobile phones started to run operating systems, and users were able to use them similarly to a regular computer. At this point, it became necessary to develop a screen reader, which could be used on the mobile phone similarly to how blind people use the computer.

The emergence of touch screens recently made the situation much more difficult. Before, all input was done through a keyboard, which is the ideal situation for blind people. When touch screens started to emerge, software developers quickly picked up the technology, but in many cases omitted proper keyboard access to their applications. This way, even if blind people had a screen reader to use, it became increasingly difficult for them to enter information, and interact with their phone. But one may argue that there are many different types of Smartphones with keyboards, but some features then mean they omit others.

Screen reader manufacturers started to provide solutions for the use of touch screens. One approach was to disable the actual touch screen, and assign new functionality to it. The screen was divided into four equal parts, and each part represented a button. These virtual buttons were assigned to additional functionality to interact with the phone. Another virtual division of the screen was when a plastic sheet was provided to blind people with holes similar to a number pad. After laying this sheet on the phone, virtual screen areas were created responding to the regular numeric phone pad, which was especially useful with phones which did not have an actual keyboard.

Another invention was modifying the on-screen keyboard functionality. When sighted people touch an area of the screen keyboard with the stylus that key is activated. It was modified for blind people in a way that when an area of the screen is touched, the current key is announced but not activated. After memorizing the on-screen keyboard, people can slide their finger on the screen until finding the desired key. Once the user releases the screen, only then the key is activated.

There are many more inventions on using phone touch screens and on-screen keyboards, but the biggest problem is not solved yet. There is only so much a blind person can do with a screen reader on a graphical user interface, when the application is not coded to provide accessibility features. Technology is rapidly going towards using graphical interaction, while not enough information is provided to developers about accessibility. Meanwhile, screen reader manufacturers are trying to catch up with the latest developments and provide the best possible solutions.

With all this in mind, many location based technology is looking at ways in which they can communicate in real time with up to date and intelligent information. So watch this space

Diane Shawe
Project Development Consultant
http://www.i-send.co