A lot of people refer to them as Influencers today but here’s a little secret that can help you raise your status or even attract funding to help you successfully grow your business, So what’s the secret? find and
leverage mentors and advisors.
You might think this is odd and not doable, but think about it, this is a win win senerio.
So, who or what are advisors?
Advisors are successful people that you respect and that agree to help your company. Advisors are generally successful and/or retired executives, business owners, service providers, professors, or others that could help your business.
Advisors generally will not cost you any money (you don’t pay them), although I do recommend giving
them stock options to incentivise them to contribute as much as possible. But one of the benefits to them is that they also need referrals and new clients.
Getting advisors is not a requirement for raising money, but they have multiple benefits as follows:
- Practice: if you can’t successfully pitch an advisor to invest time in your business, then you’re not
going to successfully pitch anyone to invest money in your business. So, practice your pitch on
prospective advisors first, and use that practice to perfect it.
- Connections to capital and more: as successful individuals, advisors often have the ability to
invest directly in your company; and/or they tend to have large, high quality networks of
individuals they can introduce you to. Likewise the right mentors and advisors can connect you with
key strategic partners, employees and customers.
- Credibility: having quality advisors gives your company instant credibility in the eyes of investors,
partners, customers, etc., can build enormous credibility.
- Operational success: Having Advisors with whom you can discuss key business matters as you grow your venture will help ensure you make the right decisions,
particularly if they have encountered and dealt with the same challenges already in their careers.
Business Planning & Finance
We assist startups or established businesses to generate a business plan and projections. We then help them to raise any finaces to help setup or expand their business.