Tag Archives: credit cards

Never Miss the Opportunity to Accept Debit/Credit Cards with the New Breed of Mobile Readers

intuit credit card readerHave you setup your business to take money from plasitic cards anywhere?

Did you know that your clients will be more willing to part with £64 via their card than to part with £20 in cash – that’s astonishing!!!!!

You to, should join the increasing number of small businesses who never miss the opportunity to gain a sale and instead take advantage of the ability to take secure card payments via their mobiles or tablets.

The new breed of Debit/Credit mobile reader devices allows you to Accept credit card payments on your iPhone, Android or iPad with our easy to use credit card reader. No monthly fees or long term contracts.  There is no more excuse for you not to generate income on the move and here’s why.

worldzinc credit card reader

WorldpayZinc mobile card reader

The Benefits:

  • Never lose business by giving customers the opportunity to say ‘oh I haven’t got enough cash on me’ and then lose them because you were not able to take a cashless payment.
  • Card readers and your mobile phones are portable, so wherever you go, so does your business.
  • Nowadays customers expect to pay by card! No more walking around with large wads of cash or scraping about in your purse for change to give your clients

Here’s how it works:

  • Make an application to a bank/payment service provider like WorldPay Zinc, Paypal and Intuit for a Merchant Account. (Check around for who are offering the best rates and set up fees) They will need to know your current or projected sales per month. (Make sure you have your business setup as set out in our previous blog)
  • Request a card reader and download the App to use with the card reader. There will be useful tools in the App to help you manage your account and its transactions.
  • Some providers offer free readers but you may need to purchase or lease one (approx. £50). The device works by reading your client’s card and asks the cardholder to enter their PIN on the device. The device Bluetooths the information to your phone; then, via the App on your phone, the clients details are sent to your merchant account where the payment is authorised or denied. As long you have an internet connection, you are good to go.

What you need to know:

  • Most providers charge a set-up fee and you will also be charged for each transaction and in most cases for refunds
  • You won’t receive the money from transactions instantly but typically, you can expect for the money to reach your account within a week.
  • You are not liable for card fraud if you get a chip and pin device versus a chip and sign device. That said, to avoid fraudulent transactions, it does not hurt to ask for identification from your clients before accepting a purchase (you can write this into your terms and conditions )
  • Ensure your provider is compliant with the global Payment Card paypal credit card readerIndustry Data Security Standard (PCI DSS). This Authority is designed to protect your business transactions and your customers from fraud. Also ensure you keep customers financial information/receipts locked away safely as you are responsible for protecting their data.

So you can now make your mobile phone work for you and spend less time hassling about cash and more time collecting payments for your services.

 

AT&T, Verizon to Target Visa, MasterCard With Smartphones

I-send has discovered an announcement and article written by Peter Eichenbaum and Margaret Collins – Aug 2, 2010 9:56 PM GMT
Visa Inc.'s new contactless payment application

Visa Inc.’s new contactless payment application, “Visa payWave.” Source: Visa Inc. via Bloomberg

Aug. 2 (Bloomberg) — Bloomberg’s Peter Eichenbaum talks with Julie Hyman about AT&T Inc. and Verizon Wireless’s plan to displace credit and debit cards with smartphones, posing a new threat to Visa Inc. and MasterCard Inc. The trial would be the carriers’ biggest effort to spur mobile payments in the U.S. and supplant more than 1 billion plastic cards in American wallets. The system would allow consumers to pay at stores with a contactless wave of a smartphone. (Source: Bloomberg)

July 29 (Bloomberg) — Jason Kupferberg, an analyst at UBS AG, talks with Bloomberg’s Susan Li about Visa Inc.’s financial results and outlook. Visa, the world’s biggest payments network, posted a fiscal third-quarter profit that exceeded most Wall Street estimates for a 10th straight quarter as more consumers paid with plastic. Kupferberg, speaking from New York, also discusses the Federal Reserve’s new debit-card regulations aimed at Visa and No. 2 network MasterCard Inc. (Source: Bloomberg)

AT&T Inc. and Verizon Wireless, the biggest U.S. mobile carriers, are planning a venture to displace credit and debit cards with smartphones, posing a new threat to Visa Inc. and MasterCard Inc., three people with direct knowledge of the plan said.

The partnership, which also includes Deutsche Telekom AG unit T-Mobile USA, may work with Discover Financial Services and Barclays Plc to test a system at stores in Atlanta and three other U.S. cities that would let a consumer pay with the contactless wave of a smartphone, the people said. The carriers have been searching for a chief executive officer.

The trial would be the carriers’ biggest effort to spur mobile payments in the U.S. and supplant more than 1 billion plastic cards in American wallets. Smartphones have encroached on tasks ranging from Web browsing to street navigation and now may help the phone companies compete with San Francisco-based Visa and MasterCard, the world’s biggest payments networks.

“This is definitely a game-changer,” said industry consultant Richard Crone of San Carlos, California-based Crone Consulting LLC. The firm advises card networks, issuers and phone companies. The mobile carriers “are the biggest recurring billers in every market. They are experts at processing payments,” Crone said.

Market Dominance

Visa and Purchase, New York-based MasterCard handled $2.45 trillion, or 82 percent, of U.S. consumer spending on general- purpose cards last year, according to the Nilson Report, an industry newsletter. That dominance has helped fuel profit growth for both companies. Visa’s annual operating income has grown sixfold since fiscal 2005 to $3.54 billion last year. MasterCard’s has surged more than fivefold to $2.27 billion.

Visa fell 1.5 percent to $72.23 at 4:15 p.m. in New York Stock Exchange composite trading and MasterCard declined 3.6 percent to $202.52, the worst performance in the Standard & Poor’s 500 Index.

The service, similar to those already available in Japan, Turkey and the U.K., would use contactless technology to complete purchases in stores. They’d be processed through Discover’s payments network, currently the fourth-biggest behind Visa, MasterCard and American Express Co. Barclays would be the bank helping to manage the accounts, said the people, who requested anonymity because of confidentiality agreements.

‘Logical Next Step’

AT&T and Verizon Wireless are equal partners in the venture and T-Mobile has a smaller stake, one person said.  Representatives for the carriers, London-based Barclays and Riverwoods, Illinois-based Discover declined to comment on the venture.

“Mobile payments are the logical next step for consumers,” said Mark Siegel, a spokesman for Dallas-based AT&T. Siegel, Marquett Smith of Basking Ridge, New Jersey-based Verizon Wireless, and Peter Dobrow of the Bellevue, Washington- based T-Mobile unit, all said their companies “have nothing to announce.”

At Discover, spokeswoman Leslie Sutton said the company “is always evaluating technology solutions that make things faster, safer and more convenient.” Barclays spokesman Kevin Sullivan said, “facilitating mobile payments is a big part of Barclaycard’s strategy globally.”

The phone companies probably wouldn’t replace the biggest U.S. credit- and debit-card issuers, including JPMorgan Chase & Co. and Wells Fargo & Co., said Gary Townsend, CEO of Hill- Townsend Capital LLC, a Chevy Chase, Maryland-based hedge fund that specializes in financial firms.

Swipe Fees

“What is a cell phone, except a mechanism for consumers to address their lives in whatever way they choose?” Townsend said today in a telephone interview. “There’s certainly no reason if an AT&T account can effectively be carried on a phone that a JPMorgan or a Wells Fargo card can’t be there, too. In fact, the antitrust issues would demand that that be allowed.”

Retailers may be eager to help another network after years of fighting over transaction fees set by Visa and MasterCard. The merchants persuaded Congress last month to approve caps on interchange, or “swipe” fees, for debit transactions and filed a 2005 federal antitrust lawsuit that is still pending. The U.S. Department of Justice is weighing whether to bring a civil lawsuit against Visa for barring merchants from surcharging customers who use credit cards, according to the company.

‘Material, Adverse Effect’

“If we change our rules in these areas, this could cause a material, adverse effect on our business,” Visa said today in a regulatory filing.

Interchange fees on credit and debit cards exceed $40 billion a year and average about 1 percent to 2 percent of every transaction.

The people with knowledge of the carriers’ venture didn’t say how much merchants may be charged per transaction or when the trial will start.

“We have long argued that real competition is missing from today’s payments market,” said Brian Dodge, a spokesman for the Retail Industry Leaders Association, which represents merchants such as Wal-Mart Stores Inc., Home Depot Inc. and Target Corp. “The emergence of a secure and reliable competing network that serves the demand from consumers for mobility payment options and reduces retailers’ costs would be welcomed news.”

‘Tipping Point’

Visa and MasterCard are benefiting as people abandon cash and paper checks for cards and electronic payments, which account for more than half of U.S. consumer purchases, compared with 36 percent in 2003, according to the Nilson Report.

Mobile technology for banking and payments is reaching “a tipping point,” with younger consumers leading the way, Mercatus LLC, a Boston-based consulting firm, said in a June 7 study. More than half of U.S. consumers, and almost 80 percent of those between the ages of 18 and 34, will use mobile financial services within five years, according to Mercatus.

“Rapid and broad-based consumer adoption of mobile financial services is imminent,” as people rely on their phones to manage every aspect of their lives, said Mercatus Managing Partner Bob Hedges, former head of retail banking and payments at Fleet Bank. “Consumers want it to happen.”

MasterCard and Visa have been investing in their own mobile projects. Visa and Richardson, Texas-based DeviceFidelity, have developed technology that can transform phones consumers carry today, including Apple Inc.’s iPhone, into a payment device that can store multiple card accounts, said Bill Gajda, head of mobile for Visa.

Zong, Bling, Boku

“Visa is in discussions with a number of mobile operators around the world,” Gajda said in a July 28 interview. “We continue to believe that the best opportunity to create a secure, scalable, mobile-payment service is by working together, converging mobile and financial networks, and extending the value of electronic payments to the mobile channel.”

In June, New York-based Citigroup Inc. introduced MasterCard PayPass stickers that can be affixed to the back of mobile phones to make contactless payments at about 230,000 U.S. merchants, MasterCard spokeswoman Joanne Trout said in an e- mail.

Startups based near Silicon Valley, California, such as Zong, Bling Nation and Boku Inc., offer alternative payment solutions. Zong users enter their mobile phone numbers to make purchases on the Internet. Bling Nation works with community banks and local businesses, allowing customers to “tap-and- pay” with their devices. Boku lets online gamers buy “digital goods and social experiences,” the company says on its website.

‘Card Is Dumb’

Any new payment system may face barriers that prevent the technology from taking hold in the U.S., the Federal Reserve Bank of Boston said in a May policy paper.

Consumers won’t demand mobile payments “until they know that enough merchants accept them, and merchants will not implement the technology until a critical mass of consumers justifies the cost of doing so,” the report said.

Merchants would have to spend an estimated $200 per reader, and updating mobile phones with embedded microchips would increase manufacturing costs by $10 to $15 per handset, according to the Boston Fed. That may be worthwhile if accepting mobile payments allows retailers to send rewards and information about promotions to their customers’ phones at checkout.

Retail Theraphy Bluetooth Style

“These are important issues if people are to be convinced to rely on this technology as an alternative to carrying a wallet,” the policy paper said.

The wireless carriers have an advantage over Visa and MasterCard in the race to control the U.S. payments market because the phone companies have access to their customers’ mobile numbers and bank account information, said Crone, the industry consultant.

“A mobile device is online, real-time interactivity that changes the customer relationship,” he said. “A card is dumb.”

low energy wiresless communication

i-send consultative services.

Our highly experienced media and  technology specialists can provide you with the knowledge and tools to ensure your mobile project is successful and delivers maximum return on your investment.  We have in-depth industry knowledge, hands-on experience and understand business processes, which means we can advise on, and realise your organisation’s mobile aspirations.

With our extensive network of contacts within the mobile space we can put you in touch with the right people where necessary.  Open communication is core to our ethos and your long-term success with mobile is the ultimate goal.

We can provide consultancy services from a half-day discussion about your ideas, through to managing full life-cycle projects.  Such activities can include:

  • Project management
  • Feasibility and idea reality-checks
  • Vendor/partner evaluation and selection
  • Technical due-diligence for investment opportunities
  • Technical and architectural design and implementation
  • Systems integration
  • Matchmaking with potential partners

Visit our website for free whitepapers.