Tag Archives: marketing

Diane Shawe speaks at Business Startup on the 6th & 7th June 2013

business startup show 2013

Welcome to AVPT Global! We will be exhibiting at the Business startup show on the 6th & 7th |June 2013. We will be showing you some of our popular courses, how to turn your mobile device into a learning and teaching tool and how to create a new career doing this.  We get people qualified in days, not years, through our soft skills training courses, which are globally accredited through IAO and are available online or in workshops. All online courses are supported with a personal tutor!

free ticketVisit us on stand 330

business startup show 2013 dIANE sHAWE

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Diane Shawe M.Ed MIoD IEBE

Hear Diane speak on How to use your mobile phone to learn and earn.

Diane previously spent six years working for the Department of Trade and Industry working with bodies that award funding to business start-ups. In this presentation she will share six ways to raise finance for your company without resorting to banks – important guidance in this period of economic constraint.

About Diane Shawe M.Ed MIoD IEBE

As the CEO of AVPT Global, which provides online fast-track training courses, Ms. Shawe utilises her expertise in education and business administration to oversee individual, one-on-one, group and corporate training. In addition, she ensures that staff members are reporting and achieving and that the business is meeting its target of student recruitment. Ms. Shawe also manages the quality of training, company finances and front-end marketing, while also maintaining the business profile. She has been in the educational field for the last 15 years and has successfully led her company for the past five.

Find out how Diane’s company has created the next best online career!

In addition to handling her day-to-day responsibilities with flair, Ms. Shawe has published several books, including: “How to Cyber Kiss your Business to Success,” and “100 Ways to Generate Quick Emergency Cash.” She believes that people should try to integrate the following practice into their daily lives: “never do anything as though you are a professional amateur.”

Her next publication is due out in June title ‘The digital face of Education’

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Opportunity for Mobile Advertising & Coupons

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It has been interesting to read a new report from Juniper Research which has found that the mobile marketing and retail sector (comprising mobile advertising, coupons and smart posters) will exceed $8 billion by 2012 globally.

Retail Theraphy Bluetooth Style

The Mobile Marketing and Retail Strategies report found that Retailers were already starting to exploit the mobile channel through advertising campaigns on the handset and by issuing money-off coupons.The market for these two activities alone is forecast to grow by half in the next two years.

According to report co-author Howard Wilcox, there research and interviews showed that location aware technologies will play a key part. Companies like Google and IBM are seeking to exploit the knowledge of where users are located to enable retailers to offer in store shoppers a rich set of capabilities such as personalised special offers. As a result forecasting the mobile coupons market to double to exceed $4 billion in 2012.

Retailers Migrating to Mobile

At a recent mobile industry event, CTIA Wireless 2010, more than 20 percent of the shows attendees were said to come from the retail space, showing that retailers were beginning to latch on to the potential of the mobile channel.

Whilst the mobile advertising and mobile coupons markets will reach similar sizes, Juniper believes that smart posters (which users can tap to obtain product information) will remain a niche sector within the overall market until NFC (Near Field Communications) capable devices are more widely used.

The report also warns however that failure to use targeted, location based advertising, particularly SMS advertising, may cause mobile users to regard such advertising as little better than spam. The report recommends that brands and retailers should consider geotagging their products and locations.

Further findings include:

a) Western Europe forecast to nearly treble in size between 2010 and 2014
b) Brands, retailers and merchants should use clever, engaging apps, which can be far more effective

To download a copy of the white paper click here.